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The

er

Economic Education Newsletter
Federal Reserve Bank of Boston

Vol. 20, No. 1 Spring 1994

Economic Highlights
of 1993
RE WAS NO SHORTAGE OF ECONOMIC
EWS IN 1993. TRADE BARRIERS TOPED IN NORTH AMERICA ANO AROUND
~
THE GLOBE. CITIZENSOF THE FORMER SOVIET
UNION AND FORMER DEFENSE WORKERS IN
THE UNITED STATES CONTINUED TO GRAPPLE
WITH POST-COLO WAR REALITIES. SOME
AMERICA S LOST EVERYTHING TO SURGING
FLOODWATERS, AND THE FEDERAL GOVERNMENT TRIED TO DEAL WITH A FLOOD OF
BUDGETARY RED INK. SEARSCLOSED THE BOOK
ON ITS CATALOG SALES UNIT AFTER 97 YEARS,
BUT QVC NETWORK AND HOME SHOPPING
N ETWORK ANNOUNCED A PLANNED MERGER
THAT WAS SURE TO PIQUE THE INTEREST OF
STAY-AT-HOME SHOPPERS. JAPAN'S ECONOMY
WENT INTO A SKID, ANO D ETROIT TURNED A
CORNER IN ITS DRIVE TO MAKE A COMEBACK
AGAINST FOREIG AUTO MAKERS.
What follows is a recap of last year's
economic highlights . As always, the
standard caveat applies: We make no
claim that ours is the definitive list, nor
do we pretend to offer an in -depth
analys is of each event. We leave that
task in your capable hands.

HIGH DRAMA, LOWER TARIFFS

l

e debate ove r the N orth
meri ca n Fr ee Trade Agreement (NAFT A) was like the
Superbowl - only more suspenseful.
The outcome was always in doubt,
and everyone seemed to have a "rooting interest."

Erstwh ile third-p arty pres idential
cand idate Ross Perot predicted that
ratification of the agreement would
be fol lowed by the "giant sucki ng


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sou nd " of U.S. jobs flowin g to M exico .
NAFTA backers cla im ed that fai lure
to ratify the pact wou ld jeopardize
relation s w ith M ex ico (t he third
biggest market for U.S. exports) and
undercut the president's effectiveness
in upcoming trade ta lks w ith Asia n
and Europea n leaders.
The issue pitted trad itional political
alli es against one another and forced
habitual foes to set aside past differences . Organized labor, wh ich had
backed Bi ll Clinto n's run for the
White House, lobbied vigo rously to
block th e agreement, and a number
of key Democrats declined to support it. Much of the respo nsibility
fo r shephe rdin g NAFTA throug h
Congress fell to House Republica ns.
At the outset, chances for ratificatio n
appeared slim. Propon ents gained
momentum as th e debate progressed,
but even the treaty's most enthusiastic
suppo rters were circum spect in their
predi ctions.
Th e outco me of the final vote took
nea rl y eve ryo ne by surpri se . On
November 17, the U.S. House of
Representatives approved the North
American Free Trade Agreement by
a co mfortable margi n: 234-200. As a
result, tari ffs on 99 pe rcent of the goods
traded between the United States
and M ex ico will be co mpl ete ly
phased out over the next 15 yea rs, and
goods and se rvices will move freely
across what is already one of t he
world 's least fortifi ed borders. (Ca nada
and the United States had co ncluded
their own free trade agreement in
1989. NAFTA added M exico.)

A month later, in December, most
free trade propo nents breath ed a
sigh of reli ef when a flurry of lastmin ute co mpro mi ses in Geneva,
Switzerland brought CATT negotiations to a successfu l conclusion. The
so-cal led Uruguay Rou nd of the
General Agreement on Tariffs and
Trad e (CA TT) had begun seve n years
ea rlier, and a hemisphere away, in
Punta del Este, Uruguay.
Th e CATT talks were schedu led to
end in m id-Dece mber, and the re
was to be no extension of th e deadlin e. Failure to reach an agreement
might wel l have resu lted in retaliatory
trade practices and higher ta ri ffs.
With only days remaining, negotiators
had yet to resolve a number of the
most intractable issues. Th e French
fought hard (a nd successfully) to retain
quotas on the number of America n
movi es and TV shows permitted to
run on Europea n televisio n, but they
also reluctantly agreed to slash subs idies to French farmers. The America ns
so ught (unsuccessful ly) to limit government subsidies to Europea n aircraft
manufacture rs, but managed to win
agreement on a broad range of tariff
reductions.
In the end, more than 100 nations
agreed to a global trade pact that
reduced industrial tariffs by an average
of o ne-thi rd and addressed such
politicall y se nsitive issues as agricultura l subsidies and patent protection.
Th e fin al resul t, although less tha n
perfect, was certainly preferable to the
disruption in trade that might have
occurred in its absence.

NATURAL DISASTERS:
MISSISSIPPI RIVER FLOODS/
CALIFORNIA WILDFIRES BLAZE

ls

hnological progress sometimes
II humans into believing they
ave mastered the forces of nature. But then nature asse rts itself and
snaps everyone back to reality.
Residents of the America n Midwest
spent much of last su mmer try ing to
cope with unrelenting downpours,
rising floodwaters, and mud . The rains
began in April and refused to let up
for the next three months. Day after
day, storm clouds doused the region
with in credib le amounts of water, and
when the flow of water outstripped the
rivers' capacity to channe l it away, the
water gushed into far mers ' fields or
swa mped riverfront cities and towns.
By the end of July, floodwaters had
cove red more than 13 million acres
and ca used an estimated $10 billion
wo rth of damage. Stretches of the
Mississippi River were closed to barge
traffic for nearly two mon ths. Des
Moines, Iowa was without run nin g
water for 12 days after th e Raccoon
River overflowed its banks and flooded
the city's water treatment plant.
Com muni ties protected by ex isting
levees and floodwall s managed to
escape the worst damage. And residents of unprotected commu niti es
we re often able to save themse lves by
joining together and scra mbling to bui ld
temporary levees. But there were
times when even the best effo rts of
good people could not stem the flow
of rising wate r. (Ironica lly, the permanent flood control measures that saved
some commu niti es may have doomed
othe rs. Some observers contend th at
levees a~1d floodwalls forced raging
rivers in to narrower chann els, and
the resulting bottleneck either forced
water back upstream o r se nt it flowing
higher and faste r downstream .)
Whe n the ra in s finally sto pped and the
floodwaters began to subside, people
al l alo ng the upper Mississippi and the
lower Missouri began to salvage what
remained of the ir possessions. The thick,
gumbo-l ike mud that covered floors,
wa lls, and eve rything else made the
task all the more disheartening.
All too often, fl ood victims suffe red


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total financia l loss. According to some
estim ates, as many as 80 percent of the
people in the Midwest's designated
flood-hazard zones had opted not
to purchase coverage offered by the
National Flood Insurance Program.
Although the program endeavors to
make such coverage affordable, many
wou Id-be purchasers were nevertheless deterred by the cost. Others
simpl y had gambled and lost.
The cost and magnitude of the cleanup prompted many to question
whether or not disaster-prone areas
should be rebuilt. It's a question that
arose aga in in October whe n more
th an a dozen wildfires scorched the
hi ll s and ca nyons surrou n~ ing Los
Angeles. W indswept flames reduced
milli on-do ll ar houses to ashes in a
matter of minutes. Total damage
estim ates exceeded $500 mi ll ion.
A number of the blazes may have been
set deliberately; o ne was sparked
acc id enta lly by the campfire of a
hom eless man trying to keep warm.
But in many respects, the Ca liforni a
confl agration was a natural d isaster
Much of the cou ntryside has been
described as a "natu ral tinderbox." The
least little spark can ignite the chaparral, sage scrub, and oth er underbrush
that is so prevalent in the region. And
when hot, dry Santa Ana winds blow
in off the Mojave Desert, they act as a
natural be llows and fan the fl ames.
For as long as anyone can remember,
seasonal wi ldfires have burned off the
o ld un dergrowth to make way for the
new. It's the natural scheme of things.
Th e problem is that houses now dot the
fire zone - big, expensive houses.
And whe n the fires sweep th rough, as
they always have, a lot of high-priced
rea l estate goes up in smoke.
Alth ough Cali fornia 's wildfire victims
and the victim s of other natural disasters are al most always eager to pick up
the pieces and get back to the way
th ings we re, in surers and governm ent
officials are beginning to question the
wisdom of rebuild ing in locatio ns that
are so prone to natural calam ity. Last
April, in what may be the start of a
trend , Allstate Insurance announ ced
pla ns to let policies lapse for 300,000
of its Florida customers. All state's anno un ceme nt came less tha n a year
after Hurricane Andrew had leve led
parts of so uth ern Florida.

REVERSAL OF FORTUNE:
JAPANESE ECONOMY SPUTTERS

D

uring the 1980s, the Japanese could do no wrong. The
world rushed to buy Japanese
products, which had ea rn ed a we ll deserved rep utati o n for qu ality and
value, and Japan made the transiti o n
from economic powerho use to economic superpower.

Japan's most spectac u la r run of
prospe rity occurred between 1986
and 1990. The Japanese stock market
skyrocketed, and the Japanese real
estate market boomed. The run-up
in sha re prices was especia ll y noteworthy because Japanese investo rs
had long been wary of investing in
stocks, preferring in stead to keep their
money in the bank. Flu sh with new
wealth, Japanese consu mers went on
a spe nd ing sp ree. Car sa les in Japan
jumped from just over 3 milli on in
1987 to ju st under 5 million in 1990.
Econom ic success also tra nslated into
a renewed sense of se lf-confidence
and natio nal pride. The Japanese began to talk more openly of asserting
greater influence in world affairs.
Then, in 1990, Japan bega n to expe rience a full-blown eco no mi c downturn. Th e Japanese stoc k market's
Nikkei average (a rough eq uivalent of
the Dow Jones average) plummeted
from a peak of 38,915 in 1989 to a low
of 14,309 in August 1992. Real estate
values tumbled as we ll , and ba nks
struggled to cope with the resulting
increase in bad debt. At the same
time, many Japanese industries faced
stiff co mp etiti o n from Pacific Rim
countries with lower labor costs . In
the face of all these new d ifficulties,
Japanese consu mers turned conservative, and compa ni es looked for ways
to cut jobs-a drastic step in a cou ntry
where people expect to stay with the
same employe r fo r life.
Japan's econom ic woes also prompted
talk of a comeback for Detroit's "B ig
Three" -Gene ral Motors, Ford, and
Chrysler. Since th e 1970s, Japanese
auto manufacturers had consistently
topped Detroit in pri ce, re li ability, and
styling. America n nameplates rarely
appea red in the top ten of anyone 's
custome r satisfacti on su rvey. A growin g number of U.S. car buye rs refused

for only 14 percent of the South
African popu lation, whites own
90 percent of the land and nearly
90 percent of the establis hed
businesses. They have enjoyed one
of the world 's highest standards of
living, while the black majority
has endured grinding poverty and
politi cal repression.
The international co mmun ity expressed its opposition to apartheid
through economi c and cu ltural
sanctions. More than 200 U .S.
compan ies left South Africa between 1985 and 1990; some
because they disapproved of apartheid, and others because they
feared for the future or because
they experienced political and
economic pressure at home.
South Africa 's whites responded
to the sanctions by tu rning inward
and settling into a siege mentality.
Despite their growing isolation,
they showed li ttle inclination to
relinquish power or privil ege to
the cou ntry's black majority. A violent showdown between the two
groups seemed inevitable.
Th en, in 1990, the situation began
to cha nge more rapid ly than anyone could have predicted. Nelson
Mandela, leader of the Afr ican
National Congress (ANC), was released from prison after be ing
held since the early 1960s for advocating armed resistance to apartheid. And by the end of 1991,
leaders of the country 's diverse
political factions had entered into
discussions over the transition to a
multiracial society. A key facto r in
bringing them together was their
shared concern over South Africa's
deteriorating economy.
Last yea r's developments in South
Africa were no less than stunning. In
June, black and white politicians
announced an agreement to hold
the country's first all-in clus ive,
multiracial elections on Apr il 24,
1994. In September, the South
African Parliament ratified a
power-sharing agreement with the
ANC, and Nelson Mandela called
for an end to economic sanctions
against his cou ntry. And in November, Presid ent Clinton lifted all
remaining U.S. sanctions.
Of co urse, there are still many
difficu lties ahead. South Africa's


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economy is in the grip of a seve re
recession. Nearly half of its black
population is unemployed . The
politica l rift between Nelso n
Mandela's ANC and Zu lu Chief
Mangosuthu Buthelezi's lnkatha
Freedom Party appears to be
deepen ing. And diehard South
African wh ites are demanding a
separate state.
But for all th at, there are sti ll signs
of hope. Nelson Mandela conti nues to display political courage
and a remarkable capacity to eschew bitterness. South African
President F.W. De Klerk co ntinues
to display an eq ually remarkable
capacity to break free of the belief
system t hat kept apa rth eid in
place for more than 40 years. And
both leaders seem to rea lize that a
peacefu l transition from apartheid
to full democracy depends largely
on their wi ll ingness to implement
viable econom ic policies and attract foreign investment.

Omen Rmun10N:
PARTING THE

SEA

OF

Rm

W

hen Ron ald Reagan
took office in 1981 , the
national debt was just
under $1 trillion. By the time Bill
Clin ton moved into the White
House twe lve years later, the debt
had mushroomed to $4.4 trillion.
Throughout the 1980s, federa l
budget defi cits routin ely topped
$200 billion. Politicians, economists,
finan cia l analysts, central bankers,
and average citize ns all predicted
di re co nsequences if the trend
were to continue.
But budget deficits and the federal
debt are issues that are easier to
address in the abstract than in
actuality. Reducing spending and
raising taxes are two th ings that
most politicians would prefer to
sidestep, and w ith good reaso n.
Talk of meani ngful spending cuts
mu st eventually get around to
entitlements - socia l security,
Medicare, the home mortgage interest deduction - and each of
these has a powerful co nstituency.
Any poli tician w ho votes to raise
taxes is giving his or her oppon ent a
powerful weapon to use in the next
election.

Last year's Congressional debates
over deficit reduction illustrated
the comp lexity of the problem .
Both the House and the Senate
narrowly approved deficit reductio n packages, but the two were
decidedly different. The House
ve rsion, w hich passed in May by a
vote of 219-213, included a broadbased tax on energy consumption.
A month later, the Senate version
rejected the energy tax in favor of a
much narrower tax on gasoli ne and
diesel. Aga in , the vote was close,
50-49, with Vice President Gore
castingthetie-breakingvote. Still in
doubt, however, was the question
of whether or not the House and
Senate cou ld reconci le the ir bills.
The President and his staff lobbied
hard for passage of a comp romise
bi ll. In their view, the future of the
Clin ton presidency was at stake.
Defeat of the deficit reduction
measure wou ld likely hinder the
Administrat ion's effectiveness in
upcoming battles over NAFTA,
health care, and other key issues.
The deciding vote came in August,
and Vi ce President Gore was again
ca lled upon to break a tie (5 0-50) in
the Senate. The comp romise deficit
reduction package conta ined the
following key provisions :
• The tax rate for individuals earning over $115,000 went from 31
percent to 36 percent ($ 140,000
for couples). Those earning more
than $250,000 also faced a 10
percent surcharge.
•Th e federal tax on gasoline and
diesel fuel jumped by 4.3 ce nts per
gallon, raising the total to 18.4
ce nts per gallon on gasol ine and
24.4 cents per gal lon on diesel.
•Approximately 5.5 million retirees saw taxes increase on their Social Security benefits.
In addition, defense spend ing was
cut further, and the rate of increase
in the Medicare budget was slowed,
w hich means that Medicare spending will probably grow by $272
bifl ion instead of $328 billion over
the next five years. And in spite of all
that, most Washington observers
believe last year's deficit reduction
package was only the begin ning of
what prom ises to be a long and
difficult process. O

traffic-contro l talents of one of
America's most technica lly sophisticated telephone companies.

The possibilities inherent in such a
partn ership ra nge from the mundane - ordering up your favorite
old television program at 2:00 a. m.
from a video library - to the exotic.
Imagine being able to book seats for
a performance at an un fa mili ar
theater without having to dea l with
a su rl y ti cket agent. Th eoreticall y,
an interactive video syste m would
not only enable the customer to
order tickets but also to check out
the sightlines of the ava il able seats
by using virtua l rea lity technology.
Of course, it remains to be see n
whether or not a merger between
two very different com muni cations
giants is economi ca lly viable. But
one thing already see ms ce rtain :
The technologica l pote ntial wil l be
limited only by th e human imagination and customer demand .
NoTE: The Bell Atlantic/TC/ merger collapse d in February 1994. Both companies
blamed the deal's failure on the Federal
Communication Commission 's decision to
back a 7 percent reduction in cable 1V
subscriber rates, which the companies
feared would make the union economically unfeasible. But "cold feet" and concern over the fit between two very different
corporate cultures might also have been
factors. In any case, the collapse of the Bell
Atlantic/TC/ merger could well be one of
1994's economic highlights.

ADJUSTING TO THE
END OF THE COLD WAR

C

omm uni sm co llapsed, th e
Cold War ended, and nea rl y
everyo ne looked ahead to a
brighter, more prospero us future.
Sounds like a happy ending to a
sto ry that lasted more than 40 yea rs.
But so me stories never see m to end.
The difficu lt process of adju sting to
post-Cold War rea li ties continued
to make headlin es in 1993.
Tensions rose to a new level in Russia, where President Boris Yeltsin
dissolved Parl iament in September
and call ed for new elections. Yeltsin
blamed Parliament fo r blocking
economi c reform s.


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Parliamentary deputies responded by
elevat ing Yelts in 's voca l oppone nt,
Vi ce Presid ent Alexand er Rutskoi ,
to the presidency after voting to strip
Yeltsin of power. Th e reca lci trant
deputies then barri caded th emselves
inside Parlia ment, and a two-week
sta ndoff ensued . Th e sta ndoff end ed
when Russian paratroopers, backed
by T- 72 tanks, blew out all 500 of
the parliament building's windows,
settin g it ab laze and forci ng its
occupan ts to surrender.
Those who opposed Ye lts in did so
fo r a variety of reasons. Some we re
nationali sts dismayed by the Soviet
Union 's sudden disintegration and
its loss of superpower statu s. But
many othe rs w ere "votin g t heir
pocketbooks" wh en th ey defied
Ye ltsin 's ord er to disso lve pa rli ament. Some were old-lin e co mm unists seeking to retain their influ ence
and perso nal privil ege; others believed Yeltsin 's economi c reform s
were progressin g too rap id ly and
ca usin g undue hard ship.
The transition to a market economy
had begun durin g the late-1 980s
and had been ardu ous. Last January
prices rose by 28 percent a month,
which translates in to an annual rate
of more than 1,800 percent. By December, the rate of in crease had
moderated to 12 percent a month,
but in order to win that improve ment
the government had sharpl y cu rtailed
industrial su bsid ies and other progra ms intended to soften the impact
of econom ic change.
Th e politi cal cost of pu rsuing such
a co urse became apparent when
Russ ian voters went to th e po lls in
December 1993. They narrowly approved a new constitution th at greatly expanded Yeltsin's powers, but
they also voted in large numbers
for co mmunist and ultranationali st
ca ndidates fo r parliame nt. The Liberal Democrati c party headed by
ultranationali st Vlad imir Zhirin ovsky
fared surpris ingly well, in large part
beca use of voter dissatisfaction
with reformi st economi c policies
and Russia's dimini shed status as a
world power.
Reportedly, Zhirinovsky had once said
he would erect giant fa ns on Russia's
border with Lithu ania in order to
blow toxic gases toward the Baltic
state. Needfess to say, his strong
showing in the elections raised co n-

ce rns in Europe, the United States,
and the former Soviet republi cs .
Th e end of the Cold War also had
a signi ficant, if less dramatic, effect
on th e U.S. economy in 1993. With
the collapse of the Soviet Union
and Easte rn Bloc co mmuni sm,
Co ngress and the pres ident were
free to look fo r ways to trim U.S.
defense expenditures.
In the abstract, most America ns
see med to agree that the defense
budget co uld be cut without
endangering national secu rity. But
specific cuts were another matter
altogether, because defense cuts
ultimately meant job losses and
economi c dislocatio n.
Secti ons of the co untry such as
Ca li forni a and New England, w hich
had prospered during the defense
bui ld-u p of th e 1980s, w ere hit first
and hit hard est by the defense cuts
of the 1990s. But last year the pain
spread whe n th e Pentago n announced that 31 major military bases
wo uld close and 134 others would
face cutbacks. Th e base closings
could eventuall y save the taxpayers
more than $3 billion a yea r, but
thousands of defense workers will
lose their jobs and civi li an businesses
in th e affected communiti es wi ll
face a bleak future.
There is so me hope of converting
defense plants and military bases
to oth er uses, but beating swo rd s
into pl oughshares is no easy task.
Defense contractors are involved
in a hi ghl y specialized business.
Produ cin g military hard ware to
Pentagon specifications is a fa r cry
from se llin g co nsumer goods in
a highly co mpetitive market. And
even the most creative approaches
to recycl ing old mi litary fac ilities
probably won't help the 58-yea r old
w ho's spe nt th e past 35 years we lding nuclear submarin es.
THE UNITED STATES
ENDS ECONOMIC SANCTIONS
AGAINST SOUTH AFRICA

E

or more than 40 years, South
Africa's white minority has controlled that country's govern ment
and economy through a cruel system of racia l separation known as
apartheid. Although they account

to even consider bu ying American, and
by 1990 Japanese car companies had
captured nearly 25 percent of the U.S.
auto market.
But in 1993, after years of trying to
catch up, an entry from the "Big Three "
once again became the top-selling car
in the United States w hen Ford Taurus
nosed out Honda Acco rd . And for the
first ti me in years, the Japanese share of
the U.S. market had begun to slip.
Detroit's renewed focus on value and
qualitywaswinningbackAmerican customers - with a little help from the
foreign exchange markets. During the
mid-1980s, the exchange rate was approximately 240 yen to the dollar, but by
1993 it had fal len to 110. In simple
terms, a pricetag of 3 million yen translates into $12,5 00 when the exchange
rate is 240, but when it drops to 110 yen
per dollar, 3 million yen equals$27,000.
At that rate, manufacturers must reduce
profit margins and develop innovative
strategies in order to mai ntain market
share - which the Japanese have
done to a remarkable extent. One
response has been to build many
more cars in the United States: Toyota
Camrys are built in Kentucky, Honda
Accords are assembled in Ohio, and
Nissan Altimas are put together in
Tennessee. N everthel ess, a typica l
mid-priced Japanese ca r sti ll costs
more and is often less well-equ ipped
than its American competiti on.
In short, the outlook for America n auto
compa ni es is brighter than it has been
in years. But in view of the resilience,
the ingenuity, and the commitment to
quality that the Japanese have demonstrated, Detroit ought not to spend
much time ce lebrating its comeback.

CHANGING THE WAY
AMERICA SHOPS:
DEMISE OF THE SEARS CATALOG/
BIRTH OF THE INFORMATION
HIGHWAY

he height of the Co ld War,
New York Tim es co lu mnist
ar ri so n Sali sbury offe red a
tongue-in-cheek alternative to massive
defense spendi ng: Send U.S. planes to
drop milli ons of Sears cata logs on the
Soviet Union. The eye-popping array
of readi ly available consumer goods
wou ld convert the Soviets from communism to capitalism in no time.


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Today, the Soviet Union and the Sears
catalog are both gone. Soviet communism collapsed during the late-1980s,
and the Sears cata log met its demise
last year. Of the two, Sears' "big book"
lasted longer and is more fond ly remembered. (The catalog, which made
its debut in 1896, predated the Bolshevik revolutron by more than 20 years.)
At one tim e, on ly the Bible graced the
bookshelves of more American homes.
The Sears catalog brought the outside
world to isolated farms and out-of-theway smal l towns that the rail roads and
the main highways had bypassed. It
offered shoppers whatever they needed
or wanted - everything from wate r
pumps to ready-made curtains.
The "big book" was an American institution, but like many in stitutions it was
slow to recogn ize that t imes change.
During the 1980s, when smaller catalog compan ies were ta rgeting specialty
markets and making catalog shoppi ng
as easy as poss ible for busy co nsumers,
Sears continued to publish its 1,500page catch-a ll edition and dragged its
feet on adopting a 24-hour toll free
number for telephone sa les. By 1992,
Sears' catalog division was $175 million in the red (even though sales for
the year topped $3 bill ion).
To make matters worse, Sea rs, which
had long been America 's largest retailer, had fa ll en to number three, behind W al-Ma rt and K-Mart. Faced with
the need fo r drastic acti on, Sears' new
chai rman began 1993 by doing away
with the cata log unit - a move that
wou ld close 113 sto res and eliminate
50,000 jobs.
But new ways of marketing and deliveri ng goods, services, and information
co ntinued to evolve last yea r. In July,
Ame ri ca's two largest video retailers,
QVC and Home Shopping Network,
announced plans for a $1.2 billion
merger wh ich cou ld boost the prospects of an industry th at has yet to
rea lize its fu ll potentia l.
Gross sales for all video retailers topped
$2 billi on in 1993. That's not bad for an
industry that didn't eve n exist 15 yea rs
ago, but the figure could be much
higher. Part of the problem is that
home shopp ing chan nels don't attract
as many viewers as they cou ld, nor do
they attract the most affluent.
Since its debut in the ea rl y 1980s,

video retai ling has grappled with the
age-old shopkeeper 's chal lenge of
"getting customers into the store. " Only
a relatively sma ll pe rcentage of all TV
viewers watch home shopping cha nnels, in part because TV shopping still
suffers from an image problem ; call it
the "cubic zirconia syndrome. " Shoppers search ing for value and quality are
likely to look elsewhe re, put off by the
combination of middling merchandise
and bare bones production techniques
that owe more to commun ity access
television than to MTV.
The QVC-HSN merger could change
al l that by giving the new compa ny
sufficient fi nancial resources to establish an interactive video equivalent to a
super Sears catalog. Instead of placing
a telephone order for whatever the
home shopp ing cha nn els choose to
showcase, viewers cou ld electronicall y
browse the wares of any outlet or vendor that signs on with QVC-HSN and
then place an on-line, on-screen order.
Even bigger changes appeared to be on
the way last October when Bell Atlantic
Corporation and Tele-Communications
Inc. (TCI ) ann ounced plans for a $33
billi on dollar blockbuster merger. Bell
Atlantic is one of the so-called " Baby
Bel l" regional phone companies created by the AT & T break-up, and TCI is
the nation's largest cable TV operator.
The union of a major telephone
co mpany and a cable TV giant could
revolutionize the way Americans li ve,
work, play, and shop. In an article for
the October 14, 1993 edition of the
New York Times, reporter Joh n Markoff
explains w hy:

Currently, cable networks have the
capacity to carry hundreds of channels
of television programs or other information, but most cable systems are not
very good at letting consumers send
information back over the network,
whether to order a movie or play video
games with other cable customers.
Telephone "channels," by contrast, can
handle only limited amounts of information, but they have an almost
magical ab ility through switching
systems to let anyone on the network
communicate with anyone else.
Therein lies the promise of this megamerger, which will blend the information cargo-carrying capacity of the
nation 's largest cable company and the

..

The Basics of Foreign Trade and Exchange, booklet, published by th e

.-:

Federal Reserve Bank of New York,
48 pages.

.' «- .

The mere mention of the words "foreign trade " or "foreign exchange" is
enough to induce flu-like symptoms in
most Americans; perhaps because the
topic seems arcane and intimidati ng.
But a new publication from the Federal
Reserve Bank of New York offers a
remedy.

The Basics of Foreign Trade and Exch a nge is inte nd ed to
introduce high school and
junior college students
to key concepts and fundamental issues related
to trade, com parative advantage, competitiveness,
exchange rates and currency trading,
and the free trade vs. protectionism
debate. And it does so in a way that
makes the material interesting and
accessible.

:

/

1.

fl. ,,\,

Making Sense
of Savings ,

brochure, published by the
Board of Governors of the Federal Reserve System.

The Federal Reserve Board has prepared a new broch ure to help consumers understand their options and
make better decisions about how
and where to save their money. The
brochure, entitled Making Sense of
Savings, describes the various savings
instruments that are available and
explains their features - including
fees and interest rates. It also covers
the major features of the Truth in
Savings Act.
For a free copy of Savings Makes
Sense, write to:
P UBLICATIONS
FEDERAL RESERVE BANK OF B OSTON
P.O. Box 2076

Most buyers finance their houses with
mortgages and pay for their cars with
loans. College students often borrow
to pay their tuition bills. And lots of
people use credit cards to make purchases.
Of cou rse banks and other lenders
never know for sure if they will be
repaid, but they ca n narrow the odds
by looking at whether or not a potential
borrower has repaid past debts. To
obtain this information, lenders rely
heavi ly on credit bureaus and cred it
reports.

What Your Credit Report Says About
You, a new pub licatio n from the
Federal Reserve Bank of Philadelphia,
takes the mystery out of credit
reports and cred it bureaus by
explaining what they are and ::.fl',
describing the in formation
contained in a cred it report. It
51 ;:;:::::f
also explains how to obtai n a
copy of yourcred itreportand
'Z ~
what to do if it contains an
error.

~m

e::::::: •

BOSTON, MA 02106-2076

Basics is available free of charge to
educators and stude nts. For nonclassroom use, the first copy is free,
add itional copies cost $1 each. To
request copies, contact:

ORPHO E(61n973-3459

Multiple co pi es for classroom use are
also available free of charge.

For a free copy of What Your Credit
Report Says About You , write to :
PUBLICATIONS
P UBLIC INFORMATIO
F EDERAL R ESERVE BANK
OF PHILADELPHIA

PUBLIC I NFORMATION D EPARTMENT

P.O. Box 66

FEDERAL R ESERVE BAN K
OF NEW Y ORK
33 LIBERTY STR EET
N EW YORK, NY 10045

EDITOR
ROBERT )ABAILY

GRAPHIC DESIGNER
KRI STEN T AYLOR YARRANTON


https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis

What Your Credit Report Says About
You , brochure, published by the

Federal Reserve Bank of Philadelphia.

his newsletter is published
eriod ica lly as a public service
y the Federal Reserve Bank of
Boston. The reporting of news about
economic ed ucation programs and
materials contained herein does not
necessarily reflect the views of the
Federal Reserve Bank of Boston or the
Board of Governors.
Copies of this newsletter and a catalogue of other educational materials

PHILADELPHIA, PA 19105-0066
OR PHONE:

(215) 574-6 11 5

and research publications may be
obtained free of charge by writing:
PuBuc AND COMMUNITY AFFAIRS
FEDERAL RESERVE BANK OF BOSTON

P.O. Box 2076
BOSTON • MASSACHUSETTS

02106-2076
OR BY CALLING

(617) 973-3459