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Affy SPECIAL TJEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUHMAHj^. GONFIDENTIAL^k^xv , 9 NOT FOR PUBLICATION September 8, 1953 Sales in selected departments Monthly unadjusted indexes Weekly unadjusted indexes Percentage change from a year ago (19ltl average monthly sales = 100) 4 weeks (191*1 aver, weekly sales=100) One week ending Department 1952 1953 ending 1953 June July| Aug. j May oent.1 June July) Aug, | Aug.15 Aug. ti Aug: 29 Aug. 29|Aug» 22 Aug.29!Aug.22|Aug.151Aug, F 1 196 181* 155 210 i 213 1 el80 pl6L 207 180 199 + 1 2 - 3 GRAND TOTAL SATES 1/2/ 2 - 9 1 nh 19k - 2 - 3 + 2 + 3 j 1 Domestic f1. cov'gs I + 1 r- 3 + 1 + it 0 Major appliances - 5 -Hi - 1 -r 9 - 6 Radio,phonograph,TV 1/ -Hi -11 -15 - 6 -13 Total of U depts. l/ -k - 6 - i + 1 - 3 ! " 1 | | 311 277 280 270 e250 p221 216 217 220 251 196 201 220 225 r208 19U 181 el78 P13U 1U6 173 202 179 127 II4.6 188 218 218 237 229 e23li p29U 260 228 258 252 300 278 262 283 270 2 h h e262 p227 216 212 392 281 2kl 238 2hh 275 r252 252 2h0 e232 p210 207 208 2U0 237 202 205 222 pl58 207 210 210 178 150 195 209 1 1 ALL OTHER SALES 1/ -10 - 1 - 2 + 1 j - 3 1 i 210 OO ft Furniture & bedding May 191 rl87 172 167 1 el7lt i p—Preliminary. r—Revised. e—Estimated from weekly sales figures. ]./ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes. 2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental ~ changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores). Note;—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly reporting monthly departmental figures. CONFIDENTIAL nited States os ton ew York hiladelphia leveland NOT FOR PUBLICATION SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALE8--SUMIARY BY 'DISTRICTS' Sales in Selected Departments Page 2 (Percentage change from corresponding period a year ago) household appliances" Major Domestic floor coverings Furniture and "bedding k weeks It weeks Ifweeks One week ending One week ending One week ending ending ending ending Aug,"29 Aug. 29 | Aug, 22 j Aug. 15 | AugT~U Aug. 29 Aug. 291Aug. 221Aug. 151Aug. dAug. 29 Aug.291 Aug.221Aug.15 Aug.~B - 1 + 9 i' - 6 -lit 0 — 5 + 1 - 2 r- 3 + 4 + 2 - 3 + 3 i - 1 j + 1 11 ~ 8 ' -16 + -25 + 7 +12 0 +11 - d '+ 8 " - 2 + 7 + 2 j + 6 + -21 -22 -30 —31+ + 8 + It + 9 +13 0 -16 -Ht ! - 3 r+15 - U i — 9 ' 8 +18 +16 + 9 463 +1|2 +25 -13 +21 1 +25 j +20 i +67 + 7 +12 +U5 - 6 +12 — ij. - It -25 6 + - 6 +20 + 5 2 +11 - 2 2 -13 i E~ h + ichmond tlanta hieago t. Louis Minneapolis ansae City Dallas 'an Francisco nited States toston few York hiladelphia '•leveland •.ichmond i tlanta Chicago Minneapolis lansas City i alias an Francisco ? -22 -20 -lit -20 -10 - 8 0 -33 +Ht ' -k | -32 +15 +68 +37 0 —3lt 0 +27 + 6 ! + 3 I - 3 -19 -lit - 8 -12 0 -5 + 7 - It + 2 - 2 |I + + 3 ! - 3 + It +llt ! +21 +15 -22 +25 +30 -lt2 -19 -13 I - 2 + 8 i 1 +12 ! +26 +92 +11 - 2 +11 +13 + 3 + 7 +18 +22 - 7 ! I + 7 I +17 - 3 +16 -25 8 0 -ltd -31 -27 -20 -12 1 -lit -26 + 2 ! - 9 1 + 3 0 8 6 -22 ! -23 6 -56 1 i -26 —16 -23 -12 + 2 +ltl • + 7 -20 -16 —lit ; -17 -18 -18 -18 -26 : -ii -17 + It ; - 7 - It -13 -15 Grand. Total—entire store 2/~ Total of h departments Radios,phonographs,teievison,etc. 4 weeks [U weeks # weeks One week ending One week ending One week ending ending I ending ending 29 0 [Aug 29 Aug. 29TAug. 221 Aug. 15 I Aug. Aug. Aug.29|Aug.22jAug.15|Aug. BjAug. 29 Aug. 291 Aug. 221 Aug. 151 Aug. ~TT + 1 - 3 — 2 - 6 - 1 + -L - 6 — it -13 -15 —lit —.11 "ITS" + " 1 9 -11 T I T + 1 -21 3 15" -nr -30 ^2IT •^TTf - 8 + 1 - 6 - 7 -13 -10 - It r-11 - 8 1 - 7 - 6 - 5 - 7 | - 7 + It +11 5 +21 + 3 + 7 +10 +i? + +20 j - 5 - 3 +37 - 2 0 0 + 5 -12 i t 8 -28 +5 + l -13 -30 -Ii5 -37 " 2 I It ! - 7 -18 - 8 - 5 -5 - 8 -10 -20 +i'i - 2 -28 +52 - 5 - 1 i t 0 + 1 5 3 120 -26 + U + 8 -21 -26 + 7 0 - 2 + 2 -10 + 1 + 1 + 6 - 1 - 8 + 1 - 3 - 3 + 3 - 3 - I* 1 0 -16 -10 - 9 - 7 —26 i -29 + 2 -U2 — it -15 -33 -13 + 5 - 2 - 2 — -16 +35 + 5 — 5 +28 - 8 +10 -10 h | ~9 j -ho " III - hI -hi -51 -16 -3lt +22 -29 -18 - It +30 h +h9 -hi -h U -12 -17 +12 + 6 -31 -53 -20 +15 h -3k ! ; -27 ! -12 ! +19 -12 -26 -33 - 8 h + -Hi - 7 -9 +31 -12 + 7 -1U - 8 - 3 - 5 -13 h + -16 -13 - 7 - 7 —ill - 3 -10 - 2 — 1 + 3 r- 9 + it - 2 + it - It + 3 - 3 - 1 0 - 1 -5 + l - 6
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