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' CONFIDENTIAL^'!,'1

NOT FOR PUBLICATION

SPECIAL WEEKL1 REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMAR
D:\l-

September 20, 195k

Sales in selected departments
1954
Department

indexes
Percentage change from a year ago
(\9hl-h9 aveari^e
sales = 100)
it weeks
One week ending
1953
ending
195U
Sept. Aug. July j June May
Sept.11!Sept. 4 Aug. 25 Aug.21 Sept. 11 Aug. | July | June May

GRAND TOTAL SALES 1/ 2/

- 5

+17

+ 1

0

+ 3

e 86

76

96

93

100

87

77

97

99

Furniture and bedding

+ l

+17

- 2

+ 3

+ k

el30 110

ioU

108

112

136

112

111

116

0

+17

- k

+ 1

+ 2

e 78

61

62

80

93

83

61

67

85

Major appliances

+21

+13

+13

+12

+1U

e 73

92

88

65

70

Ik

83

88

72

Radio, phonograph, TV

+ 6

+1U

+ 9

+ 6

+ 8

e 9U

73

73

73

119

93

73

75

7k

Total of i; departments 1/

+ h

+15

0

+ k

+ 5

elOO

90

87

87

99

10li

89

91

93

ALL OTHER SALES 1/

— 6

+18

+ 1

1

+ 3

e 8U

7k

97

9h

100

8k

76

98

99

Domestic floor coverings

-

1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2>/ Figures are based on .the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8a (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.




CONFIDENTIAL - F. R.

United States
Boston
jlew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas CityDallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland

SPECIALTJEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales in Selected Departments
(Percentage change from corresponding period a year ago)
Domestic floor coverings
Furniture and bedding
4 weeks
4 weeks
One week ending
One week ending
ending
ending
Sept.11 Sept.4 Aug.20|Aug.21 Sept.11 Sept.11 Sept.4|Aug.28 Aug.21 Sept.11
+ 2
0
+ 1
+17
+ 1
- 2
+ 4
+ 3
+17
- 4
0
-13
- 8
-id
+ 1
- 3
- 7
-34
- 7
- 4
-11
+16
-18
-13
- 1
+13
r+23
- 7
+ 5
+35
-22
- 1
-10
- 1
-15
-27
- 3
-44
-35
- 5
+17
-16
+ 6
+20
- 2
+ 5
-12
+ 3
+15
+57
- 2
+15
+26
-Hi

+22
r+ 7
+18
+24

+ 2
+ 9
+25
- 7

+ 5
+22
- 7
- 2

+ 7
+13
+15
- l

-10
- 6
+30
+81

+UU
-21
+19
- 9

+29
-12
+ 9
+19

- 6
+ 2
+ h
+16

- 6
+ 8
+36
-32
+13
- 3
+ 7
+56
-29
+13
0
+10
-12
-15
-Hi
- 3
-44
- 5
0
+22
0
+12
-12
+19
+ 3
- U
- 7
0
+13
-12
-12
+11
- 3
- 3
- 4
h
Total of 4 departments
Radios,phonographs,televis ion,e tc.
4 weeks
One week ending
One week ending
ending
Sept.11 Sept.4 Aug.20 Aug.21 Sept.11 Sept.11 Sept.4 Aug.20 Aug,21
0
+ "8 " ' + 4
+ 4
+ 6
+ 6
+15
+ 9
+14
+
1
-21
+15
+
2
+13
+
9
4
+ 7
- 7
+
9
0
6
+26
+
2
-ll
-26
r- 1
-14
-36
+10
-lU
+12
5
- 9
-29
-Ik
- 7
+ 8
0
0
+16
+25
+13
+19
+19
- 7
-

'

NOT FOR PUBLICATION

Page 2
Major household appliances
4 weeks
One week ending
ending
Sept.11 Sept.4 Aug.20|Aug.21 Sept. 11
+12
+13
+14
+21
+13
+18
-14
- 3
-32
-30
+ 1
+13
+55
+29
-17
-22
-31
- 8
-46
-3h
+18
+16
+23
+21
+38
-10
+32
+10
+37

-10
+32
+22
+33

-24
+10
+12
+ 9
store

+ 3
+51
+12
+ 7

+11
+ h
+ i
0

+
+
+
-

1
5
1
l

+
+
+
+

5
3
8
3

+
-

+
+
+

3
3
1
3

+
+
+

8
1
1
1

+14
- 9
+14
+23

-11
+75
+24
+21

-20
+13
+17
+69

+ 1
-17
+ 7
0

+44
+5o
+33
+ 8
Grand

-21
+36
+71
+76
+11
+ 2
+ 2
+11
Total---entire

+ 1
+10
+36
+12

y
4 weeks
4 weeks
One week ending
ending
ending
Sept.11 Sept.11 Sept.4 Aug.20 Aug.21 Sept.11
0
+ 1
+ 3
+17
+ 5
- 5
0
+ 6
-20
+ 2
- 4
- 7
+ 8
+ 8
+ it
-11
r+34
+ 7
- 6
- 9
+20
-17
-18
-13
0
- 6
-11;
+25
- 4
+ 5

Richmond
Atlanta
Chicago
yt. Louis

- 5
+ 8
+32
+29

+31
r+ 5
+lli
+57

+33
+21
+31
+ 2

+20
+24
+10
-17

+19
+14
+22
+11

- 5
+19
+27
+16

+20
r+ 3
+17
+30

+10
+ 7
+25
+ 2

+ 3
+21
0
+ 5

+ 7
+13
+17
+11

-13
- 5
+ 7
+ 1

Minneapolis
Kansas City
Dallas
San Francisco
For footndtes, see page 1,

-10
+45
+ 2
- 8

+15
+31
+11
-10

-28
-lit
+15
-16

- 5
+30
-28
-10

- 6
+21
- 2
-11

- 3
+20
+ it
+ 3

+40
+ 6
+ 9
- 7

-14
+ll
+11
- 9

-11
+ 8
- 1
+ 1

+ 3
+11
+ 5
- 4

+
+
+




'

5
6
4
5

+22
r+ 8
+19
+15
+28
- 1
- 1
- 1

5
l
l
l