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T CONFIDENTIAL - F . R. 11 1 .ii. SOCIAL i l k l l REPORT ON DEPARTMENT STORE SALES—UNITED STATES ' Department 'iQ55 ^ » /f ^ c - w ' T-yf; y- Sales i n s e l e c t e d departments ' NOT FOR PUBLICATION October 31> 1955 Monthly unadjusted indexes , P&reent,agg) change from a year• ago " (19lt7~ii9 average monthly s a l e s = 100) It weeks One week ending ending 1954 1955 S e p t . Aug. I July I June July | June Oct. Oct. 22 Oct.15 | 0 c t . 0 | 0 c t . 1 Oct.22 Sept. 1 Aug. . "s GRAND TOTAL SALES 1 / 2/ + 5 r+ 2 + 2 +12 + 5 pl05 93 79 97 109 101 87 76 96 Furniture and bedding + 9 + h +10 +21 + 9 pl27 H2 115 116 128 115 131 110 ioh Domestic f l o o r coverings + 8 + 5 +10 +1k + 9 p 99 81 63 73 110 91 77 61 62 Major appliances +16 +17 +17 +28 +17 P 85 105 126 93 82 72 73 92 88 Radio, phonograph, TV +14 0 +10 + 7 + 7 pl29 99 78 88 137 123 89 73 73 T o t a l of h departments 1/ +10 r+ 5 +11 +17 +10 p!12 115 101 98 lib 101 100 90 87 ALL OTHER SALES 1 / + 24 + 2 + 1 +12 + 5 pl05 90 76 97 108 101 85 7U 97 p—Preliminary, r—Revised. 1 / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes. 2 / Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H.8a (based on about 550 s t o r e s ) . Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y r e p o r t i n g monthly departmental f i g u r e s . CONFIDENTIAL - F. R. United S t a t e s OS toil ew York Philadelphia Cleveland € Richmond Atlanta Chicago S t . Louis Minneapolis Kansas City Dallas San Francisco United States Boston New York Philadelphia Cleveland NOT FOR PUBLICATION SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS Sales i n Selected Departments Page 2 (Percentage change from corresponding period a year ago) Major household appliances " — Domestic f l o o r coverings Furniture and bedding" ij. weeks uweeks U weeks One week ending One week ending One week ending ending ending ending Oct.22 0ct.22(Oct.15[Oct. H[Oct, 1 Oct.22 Oct.22 0ct»15 Oct. d j O c t . 1 Oct.22 Oct.22'Oct.15 |Oct. 6 |Oct. "+55" +17 TIT +15" + 9 +ET W +T + 9 +T +15 +21 + 9 *=T -=15- T T " = ~ r "=T~ —0™ T O " T U T " - T + h TT + W —U~ T T T T +18 +21 + 1 +22 +28 + 6 + 5 + it + 6 + 7 +10 +5 + 8 + 3 + 7 1 2 -lit 0 -30 1 2 - 1 +11* -26 + 5 + 8 - 2 -1U +15 + 1 - 5 +68 +37 +31 +20 +tt3 +21 +llt +21 +16 +21 +33 +72 +23 + 7 + 3 "+rr + 7 0 +37 +11 0 +U5 - 2 - 8 +12 - 2 +26 - 5 +11 + 8 +lt2 + 7 + 7 + 8 +23 + 1 + 1 + 7 +23 +U1 +13 +1 +39 + I +20 -18 + 5 +27 +29 -10 +12 + 1 +21 + 2 +ltl -39 +55 + 3 +3U +29 + 9 -3k +2l* —12 +56 -2k +21 -18 +59 -20 +30 -17 +ii3 -20 + 8 - 7 -15 -lit - 2 +25 - 9 — 6 -32 -11 - 1 0 +23 -16 - 6 +26 +22 +51 r+13 +22 + 1 +19 + it +16 r- 7 +10 +36 - 7 r+19 + 2 +20 +38 +32 -16 +U7 +3lt +52 +60 +2lt + 6 +13 +30 +26 +33 -37 + 8 +38 6 + 1 0 + 7 +16 -18 +22 -12 +18 + k +10 -12 + U Grand T o t a l — e n t i r e store" W Total of k departments Radios,phonographs,television,etc weeks U weeks weeks One week ending One week ending One week ending ending ending ending Oct.22[Oct.15(Oct. bjOct. 1 b e t . 2 2 Oct.22[Oct.15|0ct. 8 | 0 c t . 1 Oct.22 Oct.£2loct.15[Oct. Wloct. 1 Oct.22 + 2 • +12 T T " r+ 2 +10 + 5 +17 +11 +10 +10 0 + 7 5 " + 7 +1U - 1 •=53" + 3 + 1 T T + 2 - 9 - 9 n~ -13 -11 -2d - - 2 6 -10 -hk +12 + 5 + 3 r+ 1 + 6 + 8 +13 + 8 + 7 +21 + 5 +16 +10 +19 +U5 It + 5 -12 it -10 - 5 -12 - 3 - 6 + 7 -10 + u -20 -12 +31 +10 +26 + 3 +11 + 3 +27 +16 +18 +Ut +3li +18 +hl +65 +7 It +17 Richmond Atlanta fchicago y t . Louis +26 -28 +12 +11 +16 +19 - 1 -12 +37 -35 + 7 -11 +lt3 -25 +19 -10 +30 +13 -22 -16 + 9 — 6 +33 +l!t Minneapolis Kansas City Dallas San Francisco For footnotes, see page 1« 0 +21 -23 -16 -26 r - It - 8 -11 -26 + 8 - 1 -11 -17 + 7 +11 -12 -18 - 5 +12 -1+2 + 8 - 6 -13 +11 -21 — 6 +10 +16 + 3 -13 -15 r+ 7 +32 + 5 +23 - 9 +27 -13 +15 - 1 +39 - 6 +15 - k +2k - 5 + 1 + 1 +11 + 9 -17 +10 - 8 +llt + + + +21 +21 -12 +18 +30 +11 +11 - 1 1 It 9 2 6 8 It 7 + 8 + 1 +10 - 7 +11 + 8 +18 0 + 6 - 8 + 7 +13 r+ 5 -11 + 8 +22 - 5 +10 + 9 +lit + 3 + + + + + + - +5 +10 - 2 2 7 8 1
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