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T H 3 v CONFIDENTIAL SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED SUMMARY O, NOT FOR PUBLICATION 'fry Sales i n s e l e c t e d departments O c t o b e r 12, 1953 /? 4 P e r c e n t a g e change f r o m a y e a r ago Weekly u n a d j u s t e d i n d e x e s > Monthly u n a d j u s t e d i n d e x e s 7T weeks (191+1 a v e r , weekly s a l e s = 1 0 0 ) Jsmmrage monthly s a l e s = 100) One week ending ending I5FJ w ZZT i93J^t7 O c t . 3 | S e p t T 2 6 [ S e p t . l T f S e p t . 1 2 * O c t . 3 O c t . 3 , S e p t . 2 0 1 S e p t . 1 9 [ S e p t . 1 2 Sept. (Aug. [ JuIy~~[June O c t . j S e p t . [ A u g . | J u l y | J u n e Department GRAND TOTAL SALES 1 / 2 / - 1 + 3 +10 -11 0 227 238 238 201 e 2 1 2 1 8 U 1 6 3 207 2 J U 6 2 1 3 1 8 1 + 1 5 5 1 9 6 F u r n i t u r e & bedding j - 1 0 + 3 -19 — b 271 256 2 h? 199 ; e2l5 261 218 2 1 6 : 2b7 220 251 196 201 Domestic f 1 , c o v 1 g s j +21 +17 - 1 -21 + 2 296 268 239 193 ' el9L 186 132 I I 1 6 ; 251 202 179 127 11+6 Major a p p l i a n c e s ; - 9 - 7 +11 -20 - 8 '! 221 226 21+5 18k ; e2u3 237 286 260 256 258 252 300 278 Radio,phonograph,TV±/ ; -15 -15 - 8 -21 -17 : hob Ii20 bl9 308 j e3k2 267 211 216 U76 392 281 21+7 235 - 6 . 'j 282 f 273 21+0 237 202 205 2 0 7 ; 21+2 210 178 150 195 ! ii I I ! ! 1 ! T o t a l of 1+ d e p t s . 1 / ; - 1 - 1 + 1 -21 ! ALL OTHER SALES 1 / - 1 + h +12 -10 + 1 i [| 221 ! 271 262 206 j e228 I 2W 208 207 i 235 235 200 j e211 177 158 . e—-Estiraated-frem weekly s a l e s f i g u r e s . t 1 / Monthly i n d e x e s f o r t h i s c a t e g o r y a r e n o t r e l e a s e d p u b l i c l y ; t h e y a r e shown h e r e s o l e l y t o p e r m i t comparisons w i t h d e p a r t m e n t a l c h a n g e s . t l F i g u r e s a r e b a s e d on t h e a b b r e v i a t e d sample d e s c r i b e d i n n o t e below and a r e p r e s e n t e d h e r e s o l e l y t o p e r m i t comparisons w i t h d e p a r t m e n t a l c h a n g e s . For weekly movements of t o t a l d e p a r t m e n t s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H.8 (based on a b o u t 550 s t o r e s ) . 3 / S p e c i a l s a l e s o c c u r r e d i n week e n d i n g S e p t . 13, 1952, whereas t h i s y e a r t h e y o c c u r r e d i n week e n d i n g S e p t . 19. N g t e : — T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among d e p a r t m e n t s ) of t h e a p p r o x i m a t e l y 350 s t o r e s r e g u l a r l y r e p o r t i n g monthly departmental f i g u r e s . * Labor Day i n 1952 f e l l i n t h e week e n d i n g S e p t . 6 , whereas t h i s y e a r i t f e l l one week l a t e r . T h e r e f o r e , t h e week ending S e p t . 12, 1953 had one l e s s t r a d i n g d a y t h a n t h e week e n d i n g Sept.. 13 l a s t y e a r . CONFIDENTIAL' United S t a t e s Boston tie* York I^Fladelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas C i t y Dallas San Francisco United S t a t e s Boston New York Philadelphia Cleveland NOT FOR PUBLICATION KtePdEP. mPARTmNT STORg , SALES—SUimmRY BY DISTRICTS S a l e s i n S e l e c t e d Departments Page 2 (Percentage change from corresponding period a year ago) Major household appliances F u r n i t u r e and bedding I Domestic f l o o r coverings U weeks L weeks IT weeks One week ending One week ending One week ending ending ending ending S e p t . 2 6 S e p t . 1 9 S e p t . 1 Oct. 3 Oct.31Sept,261Septo19 i Sept. 12 Oct. 3 OcET 3'Se p t . 2 6 1 S e p t . 1 9 1 S e p t . 1 2 Oct. , 3 -20 - 8 +11 + 2 -21 +21 - 1 0 +17 - 9 - 7 -19 + J - 4 ~=2r ~=ir 4 + 2 ™5F" T-r -27 T F - 6 - 6 -13 -22 ~W ~^IT - 3 -12 +15 +16 -31 - 2 - 8 -23 -10 +85 -19 + 7 —17 + 3 - 5 -21* -1*9 +23 -22 -1*1 +98 + 9 +22 - 1 -35 —16 +5 -13 -29 -10 -15 +12 - 5 + 2 - 7 -lit - 1* + 9 +5U -11 + li -37 -2b SMiM,- Oct.3 - 1 "TIT" -11 - it +11 -17 - 5 +13 + 1 - 9 - 2 +17 - 5 -10 -18 +39 +19 +25 - 6 -lit + 1 + 7 + 5 -18 - 1 - 7 + 8 - 1* -19 + 7 +130 - 1 +1*2 - 6 -11* + 1 - 5 - 8 +31* - 7 -31 +60 -25 -1*1* -12 -25 +29 + h -18 -15 + 6 - 3 +1*3 +10 + 2 -17 +22 0 - 8 +31 -18 - h -10 -13 -29 - 8 -1*6 -13 -10 - 3 +21 +12 - 7 -29 ! - 2 -2l* 2 2 +21 -11 3 9 6 + 9 -27 -22 - 8 -15 -33 I -17 - 1* —U8 +83 2 3 -1*9 -1*2 8 2 9 -32 + 3 -32 +15 +23 -2k - l -ho +17 -23 -12 -26 - 1* —16 - 7 + 7 -15 + u + 1 -lk - 7 Grand T o t a l — e n t i r e s t o r e T o t a l of 4 departments "^Radios,phonographs,television, e t c . 1* weeks U weeks One week ending One week ending One week ending ending ending O c t , 3 S e p t . 2 6 S e p t . 1 9 Sept.12 Oct. 3 O c t . 3 ;S e p t . 2 6 ||Sept.19 Sept.12 Oct. 3 Oct. 3 S e p t . 2 6 S e p t . 1 9 | S e p t . 1 2 +10 + 3 —21 1 — 6 ! - 2 + 1 j ^ i j - 1 - 1 - 8 -15 -15 - 2 1 ] -17 — i* +12 + 8 -12* | -23 ; - 5 -1*6 | —30 —1*0 -2b - 3 +11 -25 - 3 16 + + 7 2 0 - 8 7 - 3 | +20 - 1 — 9 I - 7 j +10 - I S j -29 +20 0 25 -18 +26 -38 - i i i - 1* -1*8 ! - 2 8 : - 1 * +36 -1*2 -33 -10 + +17 + 6 1 - 8 -26 | 0 + 3 -27 | -19 1 + 9 —15 -33 -11 +38 + 1* i - * ; Richmond Atlanta flMcago Louis -30 -1*7 - 1 -27 -11 -35 + 6 —10 + 1* +10 + 7 -29 -18 - 7 -17 -39 ': - 1 5 ! - 1 8 ; | -21* * - 1 2 1 - l ; + 5 -13 j! - 2 7 - 9 +12 + 9 0 - 6 +20 +12 + 3 -19 +10 -19 -20 ! ' : Minneapolis Kansas C i t y Dallas San F r a n c i s c o For f o o t n o t e s , s e e page 1. -31* +19 -U3 -lh -1*7 -25 -18 -10 -32 -55 -22 -21* +12 11 -11 -16 - 6 - 8 - 1* -28 +18 - 8 -39 -27 -35 -16 ! -10 -27 — 1 * 4 - 3 -25 ; ij :; -1*1 i - 1 3 -21 ] + 5 -25 i -33 -12 i - 8 j i ; ' -15 2/ z* weeks ending Oct. j 0 + 2 — I 3 + h i -13 + -18 -22 3 + 2 - 8 -17 -17 -17 -10 | -10 - 2 1 - 3 | - 7 ! - 3 - 2 i -15 : + 1* ! 1 + 3 + 6 — 3 — + r+ 8 1 1 2 +11 + 7 +11 + 8 3/+11 - 5 + 3 + 1* -10 -11 - 3 -16 3/-10 -11 -11 -13 3 1 + 3 - : 5 + 2 : — — — 5 6 1
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