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T- H ' 3 • SPECIAL 1EEKLY REPORT ON DEPARTMENT STORE SALES — UNITED STATES SUMMARY CONFI##%\V'\ Sales i n s e l e c t e d departments ^ FOR PUBLICATION ^ 5 /i^ ^oyember 23, 1953 CO 1 Percentage change from a y e a r ago Weekly unadjusted indexes ices Monthly unadjusted 1* weeks (191*1 a v e r . weekly (191*1 average monthly s a l e s = 100) One week ending ending 1952 1953 1953 Nov, 24 Nov.7 | 0 c t . 31 |0ct. 21* Nov,11* Nov. lit pfov.7' |Oct. 3 1 p e t . 21* Oct. | Sept.{Aug. J J u l y Nov. (Oct. | Sept. |Aug. | J u l y GRAND TOTAL SALES 1/2/ + 2 + 2 - 2 - 8 - 1 281 21*9 233 227 e2l*0 p211* 181* 163 251* 21*6 213 181* 155 F u r n i t u r e & bedding - 3 0 + 2 + 3 0 273 251* 282 280 e250 p211 261 218 228 21*7 220 251 196 Domestic f l . c o v ' g s . + 1 — 2 + 1* + 7 + 2 30 it 268 297 289 e258 pl89 186 132 229 251 202 179 127 Major appliances + 2 - 3 - 3 - 1 - 2 230 201 225 226 e235 p231 237 286 210 256 258 252 300 Radio,phonograph,TV 1 / - 5 -13 -21 -23 -16 1*78 389 1*01 386 e395 P339 267 211 1*59 1*76 292 281 21*7 T o t a l of it d e p t s . 1 / - 2 - 3 - 3 - 2 - 3 291 i I 1 280 1 262 288 281* e265 p221 21*0 208 21*9 273 21*0 237 202 r2i*7 227 221 e237 p213 177 158 251* 21*2 210 178 150 ! ALL OTHER SALES 1 / + 3 + 3 - 1 - 9 - i 1 * * —~ *v * * AUV- * V, -LJk-> U i i u o . u v x v * . x i u m vv^\^A.JU<y oa.a.%50 1 / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; they a r e shown here s o l e l y to permit comparisons w i t h departmental changes* 2/ Figures are based on the abbreviated sample d e s c r i b e d i n note below and are presented here s o l e l y t o permit comparisons with d e p a r t mental changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e regular weekly s a l e s r e p o r t E.8 (based on about 550 s t o r e s ) . J o t e : — T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y r e p o r t i n g monthly departmental f i g u r e s . CONFIDENTIAL SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS S a l e s i n S e l e c t e d Departments (Percentage change from corresponding period a y e a r ago) Domestic f l o o r coverings F u r n i t u r e and bedding weeks One week ending One week ending ending Nov.Ik!Nov.7 Oct.31 IQct. 2k INov.li; Nov. Ill [Nov. 7 Oct. 31 lOct. NOT FOR PUBLICATION Page 2 houshold a p p l i a n c e s week ending ending Oct. 311 Oct. zb Nov.ii* Nov,1U Nov.Ik United S t a t e s ^Boston New York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis - 8 Minneapolis Kansas C i t y Dallas San F r a n c i s c o "Radios jphonographs > t e l e v i s i o n , c * c |U Veek^ One week ending lend i nng. United S t a t e s Boston New York Philadelphia Cleveland - 5 +2lt -11 - 8 -13 -13 -16 -15 -16 -29 -21 -20 -15 -18 -18 -23 -39 -19 -29 -28 -lo ~-VT -15 Richmond tlanta Chicago S t , Louis +19 -33 +11 -21 -29 -25 +10 -12 —hb -25 -2b + b -bo -b2 + b - 5 -16 +23 -25 -15 -23 -27 -27 +1.4 -3b -56 -35 -20 -36 -39 -5U -11 Minneapolis Kansas C i t y Dallas San " ^ m c i s c o f o o t n o t e s , see page I . DigitizedFor for FRASER -18 -22 One week Nov. Ill I Nov.7 - 2 - 3 -11 +10 - 5 - b - 2 + 6 -12 - b - 8 -21 0 + 5 -2h + 2 -22 + 3 -38 -3b -11 - 6 Grand T o t a l — e n t i r e s t o r e departments |k weeks ]<I weeks One week ending ending ending ending Nov.Ill Nov.Ik INov.7 I O c t . 3 1 Oct.2k Oct. 31 '0ct7?Ij Nov.lb - 1 ^-b - 2 + 2 + 2 - 2 - 3 - 3 1 0 ^ T -11 1 ~=ssr + 3 "-10 -21 8 h - 7 r - It + 2 - 2 - 1 - 1 6 3 1 1 -12 +13 + b + u + 9 3 l i t 1 + 2 + 1 - 2 + 3 + 5 T o t a l of - 1 -17 - 6 -22 -20 - 1 + 8 +11 -13 + 9 - b -15 +16 - 7 + 3 - 7 -2U -19 +18 +13 -15 -17 - 1 + 8 - 3 - 9 - 8 -10 -20 -18 - 6 -bb -11 -11 - 7 5 b k 2 9 b 2 6 - 8 + 6 +12 + 9 + + + r+ 5 b 8 3 -10 -13 - 6 0 + 6 + 2 + 2 - h -13 + 3 + h - 1 + 8 - 2 + h - - 8 - 3 - 1 - 3 2 +28 - U -27 5