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i
CONFIDENTIAL - F . R .

Sales i n s e l e c t e d departments
—<r

Department

LIBRARY

NOT FOR PUBLICATION

.VI AY I t 1955

May 9, 1955

SPECIAL VJEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

c\V^

•

-

Percentage change from a y e a r ago
h weeks
One week ending
ending
Apr. 30 Apr. 23 Apr. 161Apr. 9 Apr. 30

Apr.

rc.uc.nrti- rttbtRVE
BAli^rwniBgHUKttH^s ted indexes
(19b?-It9 average monthly s a l e s = 100)
195k
1955
May". | Feb.
May
Apr.
Mar. | Feb,, | Jan.

Jan,

GRAND TOTAL SALES 1/ 2/

+ 3

+ 7

-15

+ 5

0

el03

p 98

76

85

93

100

90

75

80

F u r n i t u r e and bedding

+ 9

+19

4x2

-23

+10

el05

pll8

11k

131

108

9h

105

109

110

Domestic f l o o r coverings

+11

+21

+1*8

-15

+13

e 80

p 86

81

89

80

70

76

72

75

Major appliances

+26

r+l*3

+77

+17

+36

e 8U

p 92

69

75

65

62

66

5ii

59

Radio, phonograph, TV

+18

+13

+li*

-19

+ it

e 79

pl03

93

107

73

76

107

90

101

T o t a l of Ij. departments 1/

+13

+21

+Il3

-16

+13

e 92

pl02

9k

105

87

79

90

86

89

ALL OTHER SALES 1 /

+ 2

+ 5

-20

+ 8

- 2

elOit

p 98

73

82

9k

103

90

7k

79

V
-/
-U J.
—b—*
1/ Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; t h e y are shorm here s o l e l y t o permit comparisons w i t h departmental changes.
2 j Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H.8a (based on about 550 s t o r e s ) .
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of t h e approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .
During A p r i l changes from a year ago r e f l e c t i n p a r t t h e f a c t t h a t l a s t y e a r E a s t e r was on A p r i l 18 while t h i s year i t was on A p r i l 10,
For t h i s reason i t i s e s t i m a t e d t h a t i n comparison with l a s t y e a r an allowance should be made f o r a decrease i n s a l e s of about it per c e n t f a r
t h e month of A p r i l as a whole. This allowance a p p l i e s t o t h e f i g u r e s f o r the United S t a t e s .




/

CONFIDENTIAL - F, R.

United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas CityDallas
San Francisco

United S t a t e s
Boston
New York
Philadelphia
Cleveland

NOT FCR PUBLICATION
SPECIAL WEEKIX REPORT ON DEPARTMENT STORE SALES —SUMMARY BY DISTRICTS
Sales i n Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major
household
appliances
Furniture and bedding
Domestic f l o o r coverings
4 weeks
4 weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr.30
Apr.23
Apr.16[Apr.
9
Apr.30
Apr.30
Apr.30 Apr.23 Apr.16 Apr. 9 Apr. 30 Apr.30 Apr.23 Apr.16|Apr, 9
+36
+17
+26
+77
+10
+13
r+43
+1*2
+21
+19
+11
+48
+ 9
-15
-23
+12
+22
+18
+20
+10
+20
+59
+ 4
+11
+ 1
+25
-23
+ 5
+49
- 7
+
8
1
1
+10
+
1
+U5
+ 3
+18
+30
+2b
-36
+15
+U0
+ 7
+ k
-33
+
6
+
2
+
2
+15
+
7
- 8
-10
+ 6
+31
- 2
-29
4-65
-31
- 7
- 9
+31
+62
+ 8
+53
+93
+Uo
+28
+2lt
+3h
+ 9
+H
425
-19
+73
- 5
+ 6
+26
+15
-12

+2h
+ 7
+33
+18

+57
+113
426
+63

+ 1
-16
-25
-16

+19
+26
+12
+10

- 9
+26
+21
+27

+30
+1*5
+37
+ 2

- 8
-19
-16
-h3

+10
+26
+15
+ 6

+ 7
+li7
+11
+Sh

+ 6
+31
466
+51

+71*
+203
+89
+79

+ 7
+12
+ 3
+7ii

+19
+55
436
+62

0
+ 8
+ 9
+21
+20
+1*6
+37
+21
- 8
-19
+h0
+19
+32
42it
- 7
+61
+100
+56
- 8
+11
-20
+39
+53
+ 6
+21
+50
-29
+a
+!ilt
+55
+61
+20
+53
+&?
+15
+19
+til
-26
+156
+55
+H
+78
+'9
m
+ 8
-18
r+11
+32
+ 2
+11
- 6
+4i
+29
-15
+ U
+ a
+ 3
- 3
-17
T o t a l of 4 departments
Grand Total-—entire s t o r e
Radios,phonographs, t e l e v i s i o n , e t c .
4 weeks
4 weeks
U weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr.30 Apr.23|Apr.16 Apr. 9 Apr.30 Apr.30 Apr.23 |Anr.161Apr. 9 Apr.30 Apr. 30 Apr.23 Apr.16(Apr. 9 Apr.30
0
-16
+21
+13
+13
+ 5
+lo
+1U
+ 4
+43
+ 3
-15
-19
+ 7
+13
+ 1
-18
-12
+18
+ 3
+26
+ 6
- it
+14
-23
-56
+14
-27
+47
- 5
- 2
+16
+19
-16
-30
r+ 5
-111
+17
+3h
+ 7
+ 7
+21
- 3
+l!i
+59
- 6
-16
-11
- 2
-28
+18
- 2
+ 5
+ 3
+33
+19
- 7
+ 5
- 7
-35
-20
+11
+16
- 2
0
+ 2
+13
+ 1
+46
+17
42 it
+ 3
- 3
-17
- 5

Richmond
Atlanta
Chicago
S t . Louis

+26
+28
+11
+ 9

+h2

- 8
+ 2
-13

+52
462
0
-15

- 7
-12
-28
-33

+26
+15
- 5
-15

+ 5
+31
+15
+10

+23
+18
+36
+16

Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see page 1.

- 6

- 7
- 7
+hh
+ 7

-13
-39
+lt6
+37

-29
+10
+17
-21

-111
-18
+Ui
+ 8

+15
+ 6
+U3

+33
+53
+36
r+ 4




+3 Hi
+122
+21
+79

-39
+53
+18

+5

+55

+126
+32

+55
+13
+33
+65
+3h

- 1
-16
-19
-11

+18
+31
+15
+15

+ 1
+16
+ 7
0

+10
+ 8
+ 8
+ 7

-lit
- 5
-10
-13

+11
+ 8
+ 2
+ 6

+ 2
+ 6
+ 1

-12
+ 3
+10
-18

+13
+23
+39

+ 7
+ 1
+16
- 2

+20
+18
+19
r4- 4

-17
-11
- 6
-24

+11
+ 9
+22
+11*

+ li
+ h
+11
- 3

+5

0