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CONFIDENTIAL ~ J > . M ,,

Li

1

Sales i n s e l e c t e d departments

^ &VjV

Department

NOT FOR PUBLICATION

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED S'

Percentage change from a year ago
U weeks
One week ending
ending
May 21 [May 1U May 7 |Apr. 30 May 21

'i-!i

May 31, 1955

1955

Uf r ^ ^ v ^ t u h l y unadjusted indexes
(19Uf=4^0average monthly s a l e s = 100)
1954
1955
Apr. i Mar. | Feb.
May
Apr. j Mar. | Feb. j Jan.

Jan.

GRAND TOTAL SALES 1 / 2/

+ 7

+ 7

+ 5

+ 3

+ 5

plOl

98

76

85

93

100

90

75

80

Furniture and bedding

+1h

+10

+ 3

+ 9

+ 9

plOl*

115

114

131

108

96

105

109

110

Domestic f l o o r coverings

+ 8

+13

+ 1

+11

+ 7

p 78

86

81

89

80

70

76

72

75

Major appliances

+31

r+36

+38

+25

+31

p 83

91

69

75

65

62

66

5U

59

Radio, phonograph, TV

+ 3

+12

0

+18

+ 6

p 80

103

93

107

73

76

107

90

101

T o t a l of U departments 1 /

+11*

+15

+ 6

+12

+12

p 90

102

9h

105

87

79

90

86

89

ALL OTHER SALES l /

+ 6

+ 6

+ 5

+ 2

+ 5

plOl

98

73

82

9h

103

90

7h

79

p—Preliminary.
r—Revised.
1/ Monthly indexes f o r t h i s category are not released p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes.
1?/ Figures are based on t h e abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r to the r e g u l a r weekly s a l e s r e p o r t H.8a (based on about 550 s t o r e s ) .
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .
During A p r i l changes from a year ago r e f l e c t i n p a r t the f a c t t h a t l a s t year Easter was on April 18 while t h i s year i t was on April 10.
For t h i s reason i t i s estimated t h a t i n comparison with l a s t year an allowance should be made f o r a decrease i n s a l e s of about h per cent f o r
the month of A p r i l as a whole. This allowance applies t o the f i g u r e s f o r t h e United S t a t e s .




CONFIDENTIAL - F. R.

NOT FOR PUBLICATION

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales i n Selected Departments

Page 2
Maj or household appliances
4 weeks
4 weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
|Apr.30 May 21 May 21 May 14 (May 7 Apr.30 May 21
May 21 May 14 May 7 (Apr.30 iMay 21 May 21
+
1
+ 8
+11
+33
+ 9
+25
+13
+ 9
+ 7
+31 r+3o
+10
+31
+ 3
+14
-20
+18
+ 4
+11
-11
+ 5
+43
+24
+34
-11
-13
- 3
- 5
+19
- 7
+10
+ 1*
+21
+1*2
+22
+ 1
0
+ 2
+23
+ k
+ 7
-10
+15
+ 5
+ 1*
+ 2
- 6
+ 2
- 8
-12
- 8
- 9
- 1
-15
+ 3
+11
- 9
- 7
-17
- 7
+28
+16
+31*
+20
- 8
+38
+25
+ 8
+39 +100
41*5
+59
+30
+25
+17
Domestic f l o o r coverings

J

Furniture and bedding

United States
.Boston
few York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco

United S t a t e s
Boston
New York
Philadelphia
Cleveland

+26
+29
+20
+ltO

+ 7
r+28
+21
+36

+12
+18
+ 5
- 9

+ 6
+26
+15
-12

+13
+21*
+16
+11

+26
+1*1*
+25
+37

- 9
i** 7
+ 1*
+23

-

1
1
7
2

- 9
+26
+21
+27

0
+16
+12
+20

+11*
+11*
+56
+53

+22
r+85
+1*7
+1*3

+33
+53
+20
+33

+ 7
+1*7
+11
+51*

+13
+1*8
+32
+1*7

+20
+11
+11*
+1*6
- 1
+30
+12
+1*0
-30
+21
- 7
+ 1*
-23
- 3
-26
+66
+83
8
+130
+32
+39
-12
-19
+ 6
- 2
-13
- 2
- 8
- 2
-39
+81*
+11*
+1*0
+
9
+21*
+1*5
+51
+21
0
+13
+33
+35
+15
+19
+19
+10
+
1
*
- 1*
-12
6
-19
+26
-22
2
3
-11
+
3
+
h
+13
+15
Grand Total—entire s t o r e z/
Total of 4 departments
Radios,phonographs,'t e l e v i s i o n , e t c .
4 weeks
4 weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
l
a y 2L
May
21
May
14
May
7
|Apr.30
May
21
May
21
May
21
May
14-1
May
7
|Apr.30
]Apr.30
May 21 May 141May 7
+
3
+ 5
+
5
+
6
+12
+12
+
7
0
+
6
+
7
+18
+15
+14
+12
+ 3
+ 2
+
6
+
6~
+
3
+
2
0
+
6
8
1
5
+
3
2
-16
+47
-42
+
6
+
6
+
1
*
+ 5
+
2
+
6
+16
2
+
1
*
+26
+ 7
+ 8
+32
+59
+37
+ i
+
1
*
+15
6
5
7
1
+ 6
- 6
+ 7
-13
-1*2
+19
+ 5
- 3
+
8
+
2
+
5
+10
+
5
+19
+
5
+38
+13
+19
-12
+16
+29
-U1
-17

Richmond
Atlanta
Chicago
S t . Louis

+37
- 5
+ h
+11

+21
r+ 3
+ k
- 3

+33
+1*0
-13
-31

426
+23
+11
+ 9

+29
+19
+ 2
— 6

+25
+23
+26
+38

+ 8
r+30
+20
+30

+15
+2l*
+ 1*
- l

+ 5
+31
+15
+10

+13
+27
+17
+18

+20
+ 8
+ 6
+22

+ 1*
+16
+ 7
+16

+ 6
+12
+ 1*
+ 1*

+ 1
+16
+ 7
0

+ 7
+13
+ 6
+10

Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see page 1^

- 9
-31
+21*
ii-12

- 9
-22
+ 8
r+l5

-18
+ 8
+ 1*
- 2

- 6
-39
+53
+18

-11
-20
+20
+10

-13
+10
+29
+ 6

- 3
+ 1
+28
+11

+17
+19
+ 9
- 9

+15
+ 6
+1*3
+ It

+ 6
+ 9
+27
+ 2

- 6
+ 3
+19
+ 1

- 5
- 2
+11*
+ 8

+10
+11
+13
- 2

+ 7
+1
+16
- 2

+ 2
+ 3
+16
+ 1