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T

%

CONFIDENTIAL^.#

NOT FOR PUBLICATION

SPECIAL MEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

May 2, 1955

Sales in selected departments

Department

Percentage change from a year ago
k weeks
One week ending
ending
Apr.23 Apr.16 !Apr. 9 Apr. 2 Apr. 23

Monthly unadjusted indexes
(191*7-1*9 average monthly sales = 100)
195U
1955
Dec.
Apr. | Mar. ( Feb. Jan.
Far. |Feb. ] Jan.

1953
Dec.

GRAND TOTAL SALES 1/ 2/

+ 7

-15

+ 5

+ 8

+ 1

p 98

76

85

191

100

90

75

80

186

Furniture and bedding

+19

+1*2

-23

+ 2

+ 8

pll8

111*

131

109

91*

105

109

110

103

Domestic floor coverings

+21

+1*8

-15

+2l*

+15

p 86

81

89

85

70

76

72

75

81

Major appliances

+1*2

+77

+17

+31

+38

P 92

69

75

65

62

66

51*

59

57

Radio, phonograph, TV

+13

+11*

-19

- 8

- 2

P103

93

107

231*

76

107

90

101

225

Total of 1* departments 1/

+21

+1*3

-16

+ 8

+12

pl02

9h

105

109

79

90

86

89

103

ALL OTHER SALES l/

+ 5

-20

+ 8

+ 9

0

p 98

73

82

202

103

90

71*

79

196

1/ Monthly indexes for this* category are not released publicly; they are shown here solely to permit comparisons with departmental changes•
2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
ehanges. For weekly movements of total department store sales, refer to the regular weekly sales report H.8a (based on about 550 stores).
Note:—Total national sample Is comprised of some 115 Stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures*
During March and April changes from a year ago reflect in part the fact that last year Easter was on April 18 while this year it was
on April 10. For this reason It is estimated that in comparison with last year an allowance should be made for an increase in sales of
about k per cent for the month of March as a whole and a corresponding decrease for the month of April as a whole. These allowances apply
to the figures for the United S-tates*



SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales in Selected Departments

NOT FOR PUBLICATION

s

.CONFIDENTIAL - F. R.

Domestic floor coverings
Major household
?es
4 weeks
4 weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr.23 Apr.16|Apr. 9|Aor. 2 Apr.23 Apr.23 Apr.16 Apr. 9| Apr. 2 Apr.23 Apr.23 Apr.16 Apr. 9(Apr. 2 Apr.23
+ 8
+21*
+19
-23
+ 2
-15
+15
+31
+21
+48
+17
+30
+42
+42
+77
- 0
0
+20
+10
+100
+20
+18
+12
+11
'+25
-23
+40
+ 5
+59
+49
-10
+22
- 1
-11
+18
+1*0
+ 6
-36
+ 1
+ 1
+30
+214
+72
+45
-33
8
-10
-12
-10
+ 6
+
2
+31
-29
+ 1
+ 1
+65
-31*
+15
+ 2
+ 7
+18
+22
+40
-19
+21*
+62
+14
+13
+24
+31
+42
+93
+73
- 5
+57

United States
-Boston
'New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

+2 4
+ 7
+33
+18

+57
+118
+26
+63

+ 1
-16
-25
-16

- 2
+ 9
+11
+ 2

1

Furniture and bedding

+17
+22
+11
+15

+30
+45
+37
+ 2

+31*
+122
+21
+79

- 8
-1*9
-16
-1*3

- 8
+31
+16
0

+11
+27
+11*
+ 1

+ 6
+31
+66
+51

+74
+203
+89
+79

+ 7
+12
+ 3
+74

-22
+19
+31
+94

+12
+48
+46
+72

- 8
0
-22
+ 1
-19
+ 8
+32
-19
+40
+22
+24
+ 7
+37
-20
+100
+80
+18
+116
- 9
+16
+50
+56
-29
+ 9
+53
+44
-26
+22
+156
+ 1* +221
+27
+24
+41
+79
+53
+43
+55
+47
-18
-12 - + 1
- l
-15
+ 6
+ia
-14
+32
-17
+ 5
+ 5
- 3
Grand Total—entire s bore <V
Radios,phonographs, television,etc.
Total of 4 departments
4 weeks
1* weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr.23 Apr.16|Apr. 9 [Apr. 2 Apr.23 Aor.23 (Apr. 16 Apr. 9 |Apr. 2 Apr.23 Apr.23 Aor.16 IApr. 9(Apr. 2 Apr.23
+ 0
-19
+ 1
- 8
-16
- 2
+ 8
+12
+21
-15
+13
+14
+ 5
+ 7
+43
0
-20
+18
-18
+ 1
+26
+ 8
+13
—56
-31
-23
-27
+&
+14
+ 9
- 2
-16
421
-11
- 1
-30
+ 1*
+ 1*
r-14
+19
- 3
+ 4
+14
+34
+ 4
— 6
-16
- 2
-28
-11
+18
- 2
- 1
- 1
+19
+ 3
+ 5
+33
+ 5
-35
0
-20
+10
2
+16
+1*6
+11
-19
+
1
+24
+ 3
+15
+17
- 5
- 3
+40
+55
+20
+ U

+19
+44
+78
+29

Richmond
Atlanta
^Chicago
St. Louis

+42
- 8
+ 2
-13

+52
+62
0
-15

- 7
-12
-28
-33

- 2
+ 4
-15
-15

+18
+ 8
-11
-19

+23
+18
+36
+16

+55
+126
+32

+55

- 1
-16
-19
-11

- 7
+ll*
+12
+11*

+15
+27
+15
+16

+10
+ 8
+ 8
+ 7

-14
- 5
-10
-13

+11
+ 8
+ 2
+ 6

- 1
+ 7
+16
+15

+
+
+
+

Minneapolis
Kansas City
Dallas
San Francisco

- 7
- 7
+44
+ 7

-13
-39
+46
+37

-29
+10
+17
-21

-15
-15
+47
- 1

-17
-12
+39
+ 3

+33
+53
+36
+ 3

+13
+33
+65
+31*

-12
+ 3
+10
-18

— 7
+17
+1*3
- 3

+ 6
+27
+39
+ 3

+20
+18
+19
+ 3

-17
-11
- 6
-24

+11
+ 9
+22
+14

+ 6
+19
+18
+ 2

+ 4
+ 8
+11
- 2

United States
Boston
New York
Philadelphia
Cleveland




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