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rSPECIAL "WEEKET REPORT W

CONFIDENTIAL

DEPARTMENT STGREL5A1ES~UNITED STATES SUMMARY

L,B

fiA

MAr 10

Sales in selected departments

Ry

NOT FOR PUBLICATION
March 9» 1953.

19S3

••XV
sted indexes
M O M M
Weekly unadjusted indexes
Percentage change from a year ago
hly sales - 3LOO)
(19^1
average!
(19iil
aver,
weekly
sales=100]
Zj. weeks
One week ending
1951
1952
1953 i
ending
1953
Dec.
|
Jan.
[Nov.
|Feb.
Mar.
|Nov.
Feb. 20 IFeb. 21 IFeb. 14 |Feb.7 Feb. 20 Feb.20IFeb.21IFeb. 34 Feb. 7 Feb. | Jan.{Dec.

'

Department

3?h 270

0

+ 2

190

rl72

187

181

el6l pl80

U05

25U

195

I6ti 181

h

+ 5

308

250

261

289

e231 p226

210

228

191

230

221

192

227

+ 2

- 5

0

213

199

222

208

el71 pl8it

189

229

171

176

188

187

216

k

0

+ 8

220

rl8l

183

192

el7lt p207

213

210

207

166

193

199

222

-10

0

-12

* 9

302

299

335

3h$

e265 P336

701

U59

297

290

3Sh

718

565

+12

0

4- 1

1

+ 2

270

r232

2U7

260

e2ll p227

256

2U9

200

213

222

2b6 265

+ 8

0

+ I

+ 1

+ 2

180

165

180

173

el55 pl77

1*22

251

19U

158

177

389

GRAND TOTAL SALES 3/2/

+ 9

0

+ l

Furniture & bedding

+16

+1

+ 1

+

Domestic fl. cov'gs

+ 5

+ 5

Major appliances

+30

+ 7

+

Radio,phonograph ,TVT/

- 7

Total of k depts. l/
ALL OTHER SALES 1/

270

p—-Preliminary.
r—Revised.
e—Estimated from weekly sales figures.
1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
"2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
~~ changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.




CONFIDENTIAL

United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY EL DISTRICTS
NOT FOR PUBLICATION
Sales in Selected Departments
(Percentage change from corresponding period a year ago)
Page 2
Furniture and bedding
Danes tic floor coverings
Major household appliances
4 weeks
4
weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Feb.25|Feb.21IFeb.1UIFeb. 7 Feb. 20 Feb. 201Feb.211Feb. 1MFeb, 7Feb. 20 Feb. 20 | Feb. 211 Feb. 141 Feb. 7 (Feb. 2
+16
+ 1
+ 1
TT
0
+ 2
T T
T
3
+ T
+30
+ 7
+ 8
0
"=19
+59
+32
+27
"+1T 1 3 4
+ 2
+63 "+20"
+ 2
+30
+ 7
- 8
- 8
- 2
0
- 2
- 6
+13
- 1
+26
-28
+ 2
-25
-lit
- 7
-19
+53 -12
-It
+ 6
+51 + 2
-26
0
- 3
+10
+ 3
+ 1
+ 3
+33
+ 7
-20
+12
+13
+19
-10
—10
+ 5 -2lt
- 2
+22
-11
- 1
-25
+17
- 3
+lil

+16

-13
r+ 6

- 1

+ 8

+21

+11

-18
-12
- 1
-11

- 9

+19
+ 9

-5

- 2
+ 7

+10

- 3

+56

+21
-12
- 2
+13
-30
-15
+5
+27
+ 6
- It
-17
+2h
+11
+18
+ it
+ih
+12
Radios,phonographs,televisi on, etc.
eeks
One week ending
+2j.O
+28

Feb.20[Feb.21|Feb.14|Feb. 7
United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco
For
footnotes, see page 1,



-21
- 1
- 9

o
T E W
-37
0
-27

-12
Tli

+ 1
+15
+ 8
-18

+32

-11

-28
-12
-13
-2 b

-37
+13
- 9
+33

- b
+12
- 7
+15

-15
+65
+19
+52

- 7
T T
-50
+32
—30
+16
+2U

+22

-10

TT

+72

-16

+5
+15

-5

- 2
+28
-16

- 9

+5

+ k

+76

+10

+18

6
+ 1
+ 9

- 9

—30
-37
+27

— 7
-19
+ 9

+ 1

—28

- 8
-26

+ 3
+llt
+ 1
-20

+51
+29
+20
0

-19
+ 2
+ it
- 2

-21
+10
+38
462

-21
+2 b
+ 8
+38

0
+21
+27
+13

+15
-13

+16

r+1b

+ 9
+15

-b2

+25

- It
+1|6

+17
•w 2
-16

-11

- 1

- 9
+nr
-38

+ 2

-lb

+39
- 9
- 2
+ 5

-12
+ 1

- 1

- 9
+ 1

+10

+118 -37

+36

+12

-13

+ 2

-lit
- 7
+ 9
- 9

-25
+17
+83
0

+28

-18

0

r+20

+ltl
—18

+15

+100 r+22

+1*5
+5

-23

+bb

- 8
-18

+100 +17

+13

4- 3
+37
+12
-10
- 9
+38
+33
+ 3

%

Grand Total—-enLire store
weeks
4 weeks
One week ending
ending
ending
T?eo.
o;- W Feb. 28 [Feb. 2:;. 1 I-eb
, lit j J?'eb. Feb. 2c

Feb. 201 Feb. 21 Feb U T
0
+20
+ 9
- 8
-lit

-bb

+ 3
+12
- it
+llt

Total of It (iccarter
One week ending
+12
+ 4
- 9
+lt9
- 1

-10

-13
+12
+ 1
+52

+ 2

- 1
+ 2
-13
- 7
- It

"+l5~
- 7
+ 5

- 8
+22

0
+Ht

+ 2
+ 1

-n
+25
+17
+20

- b

+ 6
- 3

+ 1
+12

+10
+15

0
+ 9
"+TT" ~+I5~
- 9 r-i-l 2
-11
+33
+ 6 -111'
+W
+13

+12
+1b
+ 7

- 8

- It
0
- 6

- It
0
-12
r+12

+11 r

+17
-

2

1
+ 7

0

+ 2
+ 7

- 2

- 8

+ 2
- 3

0

+10

+ 5
0

- 7

- 6

+ 1

+ 6

+ 5
0
+1

3
5
3
It

+ b

- 8

0

+ It
0

2
3

+ 6

+ 9
- 1
+ It

+12

- 2

8