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Department

IT FOR PUBLICATION

SPECIAL 1EEKL1 REPORl' ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

G&ggJDEKTIAL - F.R,

1 6 C

Sales in s e l e c t e d departments

March 2 9 , 1954

>0
*954

Percentage change from a year ago Weekly unadjusted indexes
bed indexes
Monthty
s a l e s = 100)
4
wks.
(1947-49
a
v
.
w
k
l
y
.
s
a
l
e
s
s
i
o
o
)
(1947-4-9
average
One week ending
ending
1954
1952
1954
1953 ^
Mar.20]Mar.131 Mar.6 |Feb,27 Mar,20 Mar.20|Mar.l3 Mar.6)Feb.27 Feb. | Jan. Dec. (Nov. | Mar, |Feb. | Jan. Deo, Nov.

ksRAND TOTAL SALES l / 2 /

-11

— 6

-l6

- 4

- 9

93

90

79

86

P 75

Furniture & bedding

- 3

+ 3

-i4

- 6

- 5

106

111

102

150

Pll6

110

Domestic f l » cov* g s .

- 6

- 8

-22

- 8

-12

82

80

75

91

P 72

75

j

Major appliances

- 6

+17

-21

-13

-10

71

77

67

66

P 53

59

1

Radio,phonograph,TV

+12

+16

-17

+ 5

+ 2

115

118

108

114

Total of 1+ d e p t s . i f

- 3

+ 4

-19

- 7

- 7

94

97

89

113

80 |i 186

123

100

77

84

190

121

103

121

105

121

120

112

122

81

109

82

80

88

91

113

65

72

59

64

66

68

P 90

57
i
101 |- 225

157

101

95

115

244

160

p 88

89 ' 103

110

92

94

99 |' n i l

112

\

i

j
ALL OTHER SALES l /

f

.

* -

—

j

?

-12

- 7

-16

- 3

X

-10

93

r89

78

83

P

7k

79

196

125

1C1

75

83 I 199

S
•

122

I W V i O O U *

l / Monthly indexes f o r t h i s category are not r e l e a s e d p u b l i c l y ; t h e y are shown here s o l e l y t o permit comparisons with departmental changes•
2 / Figures are based on the abbreviated sample described in note below and are presented here s o l e l y t o permit comparisons w i t h departmental
changes« For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the regular weekly s a l e s report H.8a( based on about 550 s t o r e s ) .
Noteg--Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
reporting monthly departmental f i g u r e s *




'"'ftt&FIDEPTIAL - F . R,

WW_&Wes
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St Louis
Minneapolis
Kansas CityDallas
San F r a n c i s c o

United S t a t e s
Boston
New York
Philadelphia
Cleveland

SPECIAL VvEEFLY REPORT ON DEPARTtlEFT STORE SALES—SUMMARY BY DISTRICTS
EOT FOR PUBLICATION
S a l e s in S e l e c t e d Departments
(Percentage change from corresponding period a year ago)
Page 2
Furniture and bedding
Domestic f l o o r coverings
Major household a p p l i a n c e s
4 weeks
4 weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
ending
Mar«20|Mar.l3|Mar. 61 Feb . 2 7 Mar. 20 Mar,20|Mar,13|Mar» 6 | F e b , 2 7 'Mar. 20 Mar,20|Mar.131 Mar.6 | Feb.27 Mar. 20
— 6
+ 5
- 6
- 8
-14
-22
+17
5
- 8
b
-12
- 2
-21
-10
-13
- 6
+
6
-12
0
- 2
+
7
+16
2
8
- 8
-12
-ii"
-11
- 3
-36
-15
+10
+ 5
+1
- 1
+ 1
+l6
+ 1
+12
+18
-22
-13
0
- 4
- 1
- 7
- 6
-10
-18
1
0
1
+
7
-20
+ 3
-20
-4o
-13
-21
- 9
-29
-31
-37
- 2
-27
-51
-22
-17
- 6
-23
-30
-11
-71
-22
-23
-29
-37
-37
*•

- 1+
+1+0
0
- 7

+3I+
-10
+ 7
- 5

-25
+ 7
-lU
- 2

-10
-14
+ 1
+12

- 3
+ 3
- 1
+1

+
+
+
+

5
5
1
8

+35
- 9
-15
+38

-11
-18
-22
+ 7

-10
-27
- 3
+ 6

+ 8
+21
-10
-13
-17
0
0
-13
- 5
+12
+ 5
- 6
-20
+ 5
0
-19
- 3
-47
+38
+15
+11
+17
-15
-21
-15
- 7
-35
-10
-18
+ 8
- 1
-10
-10
+15
+ 5
-15
Radios s phonographs,. t e l e v i s i c m , e t o 0
Total o f 4 departments
4
weeks
One week: ending
One week ending
ending
Mar«20|Mar.13|Mar» 6 | Feb.: 271 Mar e 20 Mar,20(Mar*13 Mar, 6 | F e b . 2 7
+16
+12
+, 5. i + 2
-17
-19
* 4
• 7
- 5
+16
+12
-28
-11"
- 2
-ii"
-18
-37
- 4
+12
+17
+ 1
+ 8
+32
+14
- 2
+ 1
- 2
-26
+ 9
-27
2
6
-14
-15
-11
- 9
- 3
+32
0
8
—38
2
1
18
- 5
- 4
-53

+ 4
-14
- 9
+13

- 5
-15
+ 9
+ 7

+66
+33
-11
+50

+10
+42
-56
+11

+70
+64
+54
r+15.

+ 5
+19
-29
+63

-27
+ 1
+ 2
+ 5

+ 3
+ 6
— 8
+31

+11
-12
-51
- 8
2
3
-59
-20
-31
-49
-17
-17
- 3
Gr and Total — e n t i r e store ; 2 /
4 weeks
4 weeks
One week ending
ending
ending
Mar. 20 Mar .201 Mar.13|:Mar. 6|:Feb. 27 Mar. 20
- 6
-11
-16
„- 7
- 4
- 9
~
W
8
- 9
- 5
- 9
+ 2
- 1
r- 4
- 7
- 4
- 4
- 6
-14
-10
-12
-15
-17
-10
-24
-22
-17
-55
- 9
+ 3
-18
-22
+ 2

*

-

?

"

Richmond
Atlanta
Chicago
St* Louis

+18
0
+4l
+17

+50
-10
+12
+36

+ 8
- 3
+ 2
+34

+23
-20
+11
+78

+24
- 9
+15
+40

+ 1
+13
+ 8
+ 2

+42
- 2
0
+19

-14
+ 3
-16
+19

- 9
-14
+ 2
+16

+ 3
- 2
- 2
+14

-13
+ l
-13
-12

-

2
9
3
6

- 7
-17
-15
- 4

+

2
4
4
2

-

6
7
9
5

Minneapolis
Kansas City
Dallas
San F r a n c i s c o
For f o o t n o t e s , see page 1*

- 7
+27
-55
- 4

+70
+69
+58
+ 8

-43
-65
-27
-24

-17
—30
-35
0

-12
- 7
-27
- 6

0
+18
-34
- 1

+30
+12
+28
- 2

-33
-37
-20
- 8

- 6
-11
-24
-10

- 9
- 8
-17
- 6

- 8
- 5

- 1
-11
+ 6
-10

- 5
- 2
—14
- 2

-

2
8
2
2

-

4
7
8
5