Full text of H.8a Weekly Department Store Sales : March 21, 1955

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T.
L'BRARY
NOT FOR PUBLICATION

;CIAL WEEKLY REPORT ON DEPARTMENT STORE SALES--UNITED STATES SUMMARY ' " ' ' $3 1955

CONFIDENTIAL - F .

Percentage change from a y e a r ago
4 weeks
One week ending
ending
Mar.l2| Mar. 5 | F e b . 26 Feb. 19 Mar.12

Department

March 21, 1955

Sales i n s e l e c t e d departments

&

Monthly unadjusted indexes
[I9k7-h9 average monthly s a l e s = 100)
1953
195U
1955
Dec,, 1 Nov.
Dec., 1 Nov. IMar. IFeb. | J a n .
Feb, , I J a n .

+ 8

+ 23

+ 3

+ It

+ 8

e 76

85

191

128

90

75

80

186

123

F u r n i t u r e and bedding

+1U

+ 33

+ 3

+ 6

+11

el09

131

109

128

105

109

110

103

121

Domestic f l o o r coverings

+16

+ 37

+15

+19

+18

e 81

89

85

112

76

72

75

81

109

Major appliances

+62

+ 35

+25

+36

+38

e 71

75

65

67

66

5U

59

57

65

Radio, phonograph, TV

+ 5

+ 17

+10

+25

+11

e 95

107

231*

1U8

107

90

101

225

157

T o t a l of U departments 1 /

+19

+ 31

+ 8

+13

+16

e 93

105

109

113

90

86

89

103

110

ALL OTHER SALES 1 /

+ 6

r+ 22

+ 2

+ 2

+ 6

e lh

82

202

129

90

7U

79

196

125

GRAND TOTAL SALES 1 /

2/

e—
1 / Monthly indexes f o r t h i s c a t e g o r y a r e not r e l e a s e d p u b l i c l y ; t h e y a r e shown h e r e s o l e l y t o permit comparisons with departmental changes .
? / Figures a r e based on t h e abbreviated sample described i n note below and a r e presented here s o l e l y t o permit comparisons w i t h departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H«8a (based on about 550 s t o r e s ) *
Note:—Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .
During March and A p r i l changes from a y e a r ago r e f l e c t i n p a r t the f a c t t h a t l a s t year E a s t e r was on A p r i l 18 while t h i s y e a r i t w i l l be
on A p r i l 1 0 . For t h i s r e a s o n i t i s estimated t h a t i n comparison w i t h l a s t y e a r an allowance should be made f o r an i n c r e a s e i n s a l e s of
about U p e r c e n t f o r t h e month of March as a whole and a corresponding decrease f o r the month of A p r i l as a whole. These allowances a p p l y
t o the f i g u r e s f o r t h e United S t a t e s .




uuiW'IDENTIAL - F . R ,

United S t a t e s
jgoston
York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St* Louis
Minneapolis
Kansas CityDallas
San Francisco
\

United S t a t e s
Boston
New York
Philadelphia
Cleveland

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS

- 2
+29
+38
+12

+22
+17
+3U
+54

+ 9
+25
+ 5
+10

+ 7
+23
+ 2
+23

+ 8
+23
+18
+21

+15
+10
+3U
- 7

+1*2
+13
+1*1*
+22

+20
+83
+ 6
-12

+57
+173
+65
+100

+39
+54
+31
+34

+19
+ 8
+ 7
+152

+15
+60
+27
+58

Page 2
4 weeks
ending
Mar. 12
+38
+ U
+1*4
+ 6
+65
+34
+69
+32
+81

+20
+10
+30
+23
+15
+83
+32
+ 3
+16
+12
+33
+27
+15
+37
0
+ 6
+65
+100
+96
+71
+17
+26
+19
+ 7
+14t
+13
+itU
+24
-23
- 7
+
6
+15
+
6
+29
+36
+
1
|
+23
+40
i
5
+22
8
-18
0
-11
- h
+ 1
+ 5
+ 1*
+16
+ 2
+ l
+ 6
+13
+ 8 I1 + 9
+ 3
- 1
-17
-11
+25
Grand T o t a l — e n t i r e s t o r e 3 Z
Total of 4 departments
Radios,. phonographs. t e l e v i s i o n , e t c .
4 weeks
4 weeks
It weeks
One week ending
One week ending
One week ending
ending
ending
ending
Mar. 12 Mar. 5 IFeb. 26 Feb. 19 Mar. 12 Mar. 12 Mar. 5 Feb. 26|Feb. 19 Mar. 12 Mar. 12 Mar, 5 Feb. 26|Feb, 19 Mar. 12
+ 8
+ 4
+ 8
+ 3
+23
+16
+ 8
+13
+31
+10
+11
+19
+ 5'
+17
+25
0
+ 7
+ 2
- 2
- 6
+26
+ 9
+16
+100
- 2
+25
- 2
+49
-16
- 2
+ 6
+ 7
+ 8
+ 5
+11
r+ 7
+ 5
+18
+ 5
+ 9
+17
+15
+13
+25
+17
+ 2
+ 8
+11
- 2
+ 7
+12
+ 6
+3l*
- 8
- 8
- 2
0
- 5
-26
-11
+ 1
+ 1*
+15
+28
+105
+18
- 2
+13
+ 2
+ll*
+103
+87
+27
+57
- 3
+ 3
+35
- 5
-22

+ 2
+16
-lk
- 2

+ 5
+32
+1*0
+ h

+ 8
+26
+ 9
- 8

+16
+58
+1*0
+21*

+21*
+27
+28
+26

+11
+29
+ 3
+19

+ 9
+21
+13
+29

Minneapolis
-35
Kansas C i t y
0
+ 8
Dallas
San Francisco
-16
For f o o t n o t e s , see page l a

-33
+1*1*
+12
+ 8

- 5
+133
+28
-11

+ 5
+U1
+31
-10

-21
+32
+18
- 8

+12
+32
+ 6
+ 3

+ h
+38
+ 9
+ 2

+ 8
+16
+11
0

+30
+28
+ 8
+ 1




+20
+20
+21
+ 6

+11
-18
+ 8
+38

+20
+2h
+22
- 8

Richmond
ggtlanta
%9nicago
S t e Louis

NOT FOR PUBLICATION

Sales i n S e l e c t e d Departments
(Percentage change from corresponding period a year ago)
Major household appliances
F u r n i t u r e and bedding
Domestic f l o o r coverings
4 weeks
4 weeks
One week ending
One week ending
One week ending
ending
ending
Mar, 12 |Mar. 5 Feb. 26 Feb. 19 Mar. 12 Mar. 12 Mar. 5 Feb. 26|Feb. 19 Mar. 12 Mar, 12 Mar. 5 F e b , 26 Feb. 19
+36
+25
+18 i +62
+ 6
+35
+16
+19
+11
+15
+ 3
+37
+14
+33
+ 8
+16
+ 8
+ 2
-12
+ 2
+39
+ 7
- 2
+19
- 2
+17
- 1
- 7
+20
+1*2
+
8
+116
+11*
1*
+
6
+12
+
2
+ 6
+ 3
+25
+15
+16
+
2
+26
8
+15
+36
+ 7
+10
- 9
+53
+46
-15
- 3
- 9
- U
+119
+67
+33
+52
+38
+12
+25
+124
+ k
+17
+45
+113
+13
- 5

!

+11*
+33
+19
+21*

410
+18
+15
+ 9

+11*
+29
+18
+11

+
+
+
+

6
7
3
1*

+
+
+
+

+13
+28
+ 9
+ 2

+15
+17
+ 1
+ 9

+ 5
+15
+17
r— 1*

+
+
-

1*
3
3
2

+ 5
+ 1
+ 3
0

3
5
6
7

+ 8
+15
+10
+ 8
+
+
+
+

5
9
6
1