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"T

w0#*

CONFIDENTIAL - F. R.

^

Department

SFECIAL ilEEKLT REPORT ON DEPARTMENT STORE SALES—UNITED^IlBg
OF °HICAGO
Sales i n selected departments

%

i

Percentage change from a year ago
U weeks
One week ending
ending
1955
Mar. 5 FebT 26 Feb. 19| Feb. 12 Mar. 5 Feb. Jan.

GRAND TOTAL SALES 1/ 2/

+23

+ 3

+k

0

+ 6

e 76

P

Furniture and bedding

+33

+ 3

+ 6

+ 2

+ 9

el09

Domestic f l o o r coverings

+37

+15

+19

+36

+23

Major appliances

+35

+25

+36

+U7

Radio, phonograph, TV

+17

+10

+25

Total of li departments 1/

+31

+ 8

ALL OTHER SALES 1/

+23

+ 2

*

ez "

*

t 3

NOT FOR PUBLICATION

BANK

March lit, 1955

, Monthly unadjusted indexes
(I9lt7-li9 average monthly sales = 100)
195a
1953
Dec. I Nov. | Mar, I Feb. | Jan.
Dec.
Nov.

8h

191

128

90

75

80

186

123

pl2l

109

128

105

109

110

103

121

e 81

p 88

85

112

76

72

75

81

109

+3k

e 71

P 77

65

67

66

5k

59

57

65

- 3

+ 9

e 95

pl08

23ii

lh&

107

90

101

225

157

+13

+11

+1U

e 93

plOlt

109

113

90

86

89

103

110

+ 2

— 1

+ 5

e

7k

p 82

202

129

90

7k

79

196

125

^

« w u j . m « w v / u

a.

A

vr«x

1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described in note below and are presented here solely t o permit comparisons with departmental
changes* For weekly movements of t o t a l department store s a l e s , r e f e r t o the regular weekly sales report H.8a (based on about 550 s t o r e s ) .
Note:-—Total national sample i s comprised of some 115 s t o r e s (varies s l i g h t l y among departments) of the approximately 350 stores regularly
reporting monthly departmental f i g u r e s .
During March and April changes from a year ago r e f l e c t i n part the f a c t t h a t l a s t year Easter was on April 18 while t h i s year i t w i l l be
on April 10. For t h i s reason i t i s estimated t h a t i n comparison with l a s t year an allowance should be made f o r an increase i n sales of
about a per cent f o r the month of March as a whole and a corresponding decrease f o r the month of April as a whole. These allowances apply
to the f i g u r e s f o r the United S t a t e s .




CONFIDENTIAL - F. R.

United S t a t e s
as ton
6w York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco

united States
Boston
Uew York
Philadelphia
Cleveland
Richmond
lanta
m cago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco
For f o o t n o t e s , see page 1.



SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
NOT FOR PUBLICATION
Sales in Selected Departments
(Percentage change from corresponding period a year ago)
Page 2
Domestic f l o o r coverings
Major household appliances
Furniture and bedding
1* weeks
it weeks
li weeks
(toe week ending
One week ending
One week ending
ending
ending
ending
kar.5 Feb, 561 Feb. 191 Feb. 15 Mar. 5 Mar. 5 tFeb. 561 Feb.19 jf'eb.I? Mar. 5 Mar. 5 ' 13feb. 561 Feb. 191 Peb.I?Mar. 5
+35T w
+rr "+35" +5T
+33
+ 3
+6
+ 2
+3?
+15
TW
+3T -+&
TT
~=JT
+
tf
+15"
+
T
+22
T
T
2
TT
2
+
3
T
T
T
w
w
"
W
- 7
+20
- 1*
+15
+ 9
+1*2
+ 8
+ 1
+12
+ 6
+16
+ 2
+ 9
+ li
+15
+ 3
8
- 2
+
8
+
2
+10
+13
0
+
5
+1*6
+36
9
+53
9
- 3
- 9
+100
+
1
+ 1*
+78
+25
+170
+79
+33
+119
+12I4.
+2*5
+113
467
+11
-5
+22
+17
+31*
+51*

+ 9
+25
+ 5
+10

+ 7
+23
+ 2
+23

+ 5
+23
- 5
-12

+10
+22
+ 7
+13

+1*2
+13
+1*1*
+22

+20
+83
+6
-12

+11
-18
+ 8
+38

+ 7
+ 5
+18
+16

+18
+18
+18
+12

0
+21*
0
+16
+83
+12
+33
+ 7
+ 3
- 7
+32
+26
+19
+15
+ 9
+29
+13
+iOi
-23
- 7
+21*
+1*0
0
+ 6
-18
+12
+22
+23
461
- U
+ 8
+ 2
+6
- 2
-11
+13
- 1
+3b
+ 1
+ 3
Total of u departments"
Radios,phonographs ^ t e l e v i s i o n , e t c .
k weeks
it weeks
One week ending
One week ending
ending
ending
lfer.5 1Feb.561Feb.19 jfreb. 1? H F 3 " idar.5 Feb. 561Feb. 19 | Feb. 15 Mar. 5
+31
+ B
+13
+11
TUT
+10
+17
"+5T
TT
3
"TT"
+KT "+25" + 6
+11
+100
- 2
W
T W
+ 2
+18
+ 5
+ 7
+ 9
+ 5
+25
+17
+ 9
- 9
+6
+12
0
0
+31*
- 8
- 2
-26
-10
-11
+18
+30
+31
+18
+103
+13
+87
+ 2
-25
+57
—21*
-20
- 6

- h
+13
+ 3
0

+1*1*

- 3
+80
+32
- 5

+ 3
+35
- 5
-22

+ 2
+16
-1It
- 2

+ 5
+32
+l*o
+ 1*

+22

-33

- 5
+133
+28
-11

+ 5
-W*i
+31
-10

+105
+88
- 6

+1*1*

+12

+ 8

+21*

+27
+28
+26

+ 1*

+38,
+ 9
+ 2

+11
+29
+ 3
+19

+ 9

+ 8
+16
+11
0

+30
+28
+ 8
+ 1

+21

+13
+29

+ 2

+26
+ 1*
+23

+ 1*
+29
+32
+10

+39
+51*
+31
+31

+19
+ 8
+ 7
+152

+15
+60
+27
+58

7

7
7
1*
6

+ 1*

6

+
-

5
1
3
0

+
+
+

6
2
6
3

0

+n*
+29
+18
+11

+
r+
+
+

6
7
3
1*

+
+
+
+

3
5

+11

+ 5
+15
+17
- 3

+
+
r-

1*
3
3
2

+
+
+

+27

+11*

+ 3

+22
+52
+22
+95

+16
+10
+30
+ 3
+23
+
6
+38
-11
+96 +100
+il*
+ 6
+ 9
+29
- 5
+16
+1*3
+ 1*
+16
+ 5
Grand Total—entire s t o r e %/
i* weeks
One week ending
ending
ifer.5 |Feb.56 |Feb.19 [Feb.15 Mar.5
+53 ' + 3 + 1 *
— 0 - re+ i
- 2
— 6 +T
TT
0
+ 5
+ 6
+ 9 r+ 5
+ 1*
- 2
+ 8
+11
- 2
+ 1*
+17
+ 1
+ 1*
+105

+11
+26
+11
+21*

+20
+108
+25
+172

+12

+ 5

6

7
0