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T- ' H v>e CONFIDENTIAL - F. R. Department & SPHpEr'-VEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMflSj i^° Sales NOT FOR PUBLICATION «i n_ s e l e c t e d „departments Percentage change from a year ago weeks One week ending ending Jan. | Jan. o Jan. 1 (Dec.25* Jan. 15 Dec. January 2k, 1955 Nov. Monthly unadjusted indexes (19L7-L9 average monthly s a l e s =100) 195U 1953 | Oct. Sept. | Jan. Dec. | Nov. | Oct. |Sept. GRAND TOTAL SALES 1/ 2/ +16 + 7 - 3 +16 +10 pl91 128 109 101 80 186 123 112 100 F u r n i t u r e and bedding +30 r+ 9 — 2 +18 +13 pl05 128 128 115 110 103 121 132 112 Domestic f l o o r coverings +22 + h - 5 + 8 + 8 p 81t 112 110 91 75 81 109 122 93 Major appliances +39 r+23 +31 +13 +26 P 63 67 82 72 59 57 65 75 70 Radios, phonograph - , TV +17 r 0 - 2 +33 +15 p230 lii8 137 123 101 225 157 114 119 T o t a l cf k departments 1 / +27 r+ 8 + 1 +21 +1U pl08 113 llii 101 89 103 110 118 99 ALL OTHER SALES 1 / +15 + 7 - 3 +16 +10 p202 129 108 101 79 196 125 111 100 x - - V - O. xuvz V ^ . ^ W V A « 1/ Monthly indexes f o r t h i s c a t e g o r y are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes* 2J f i g u r e s are based on t h e abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H#8a (based on about 550 s t o r e s ) . Note: T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y r e p o r t i n g monthly departmental f i g u r e s * The l a r g e i n c r e a s e s shown f o r t h i s week r e f l e c t i n p a r t the f a c t t h a t t h i s y e a r Christmas f e l l on Saturday and the week t h e r e f o r e included f i v e days of heavy pre-Christmas shopping as compared with f o u r days l a s t year when Christmas f e l l on Friday. CONFIDENTIAL - F. R. ' United S t a t e s Boston • e w York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas City Dallas San Francisco United S t a t e s Boston New York Philadelphia Cleveland SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY 51 DISTRICTS NOT FOR PUBLICATION Sales i n S e l e c t e d Departments (Percentage change from corresponding period a year ago) Page 2 F u r n i t u r e and bedding Major household appliances Domestic f l o o r coverings Z* weeks h weeks U weeks One week ending One week ending One week ending ending ending ending Jan. 15 [Jan. 8 Jan. 1 Dec.25* Jan. 15 Jan.15 Jan. 8 Jan. l|Dec.25* Jan.15 Jan.15 Jan. 0 Jan. 1 Dec.25* Jan. 15 +30 +18 r+ 9 — 2 +13 + 8 +22 1* + 8 +13 +31 r+23 +26 +39 - 5 + 1 +13 +28 + 8 +10 - ti — 6 +23 -31 +32 +32 +11* + 7 -17 - h + 6 +25 - 1 +11 + 8 +17 + 6 +21 -11 + 9 +1*0 +13 +52 +6h + 7 +30 +1*8 r-ll* +12 + 9 0 r-17 +1*3 - 5 +171 -25 +81 +63 r+75 - 3 +36 0 -28 +30 - 6 + 9 -26 -11 - 5 -30 +38 +21* +10 + 1* +22 +37 + 7 +53 + 2 +58 r+l*8 +18 -11 - 6 +U7 - 1 +10 + 7 -22 +25 +39 +30 +21 +27 + 2 +38 +19 +38 +26 +1*3 +53 -17 +90 +17 -29 +26 +11 + 6 +2l* +19 +11* +10 +11* +88 +17 -2h +16 r- 6 +19 -15 + 3 +15 -22 +30 r-13 0 +9i* -13 -19 -19 +a +1*7 -29 -33 +30 +10 +13 - 2 +19 -20 - 9 r- 3 - 7 Radios ,phonographs,televis i o n , e t c . T o t a l of U departments I* weeks One week ending One week ending ending Jan. 15 | Jan. 0 J Jan. 1 p e c . 2 5 * Jan. 15 Jan.15 Jan. 8 Jan. 1 Dec.25* +17 r 0 - 2 r+ 8 + 1 +15 +27 +33 +21 -21 -21* +1*3 +25 +10 +17 + 7 - 5 * 5 +62 + 1 +1*1 + 8 +27 +22 +29 - 1 - 7 r+ 2 +71 +1*1 +26 +1*0 -13 - 6 ; +37 r- 7 - 8 - 8 +11* +36 +21 —39 + 5 -27 - 3 Richmond ^tlanta Phicago S t . Louis - 3 -21 +31 +18 - 1* + 2 + 6 -13 -26 +38 - 8 +1*5 +31 +25 +28 +35 + 5 +12 +18 +18 +28 - 9 +1*8 +22 Minneapolis Kansas City Dallas San Francisco K>r f o o t n o t e s , see page 1, + h +hS +67 +22 +19 r+56 +37 +21 -19 -27 +32 - 6 +20 +102 +37 + 5 + 7 +50 +1*1 +10 + 6 +21, +69 +25 +25 r+ 6 +29 - 6 r +37 0 +19 - 5 +11 r+15 +5 +18 +31 +10 +22 +28 +18 -36 +1*9 +80 +21* r-i*8 +23 +31* - 2 +76 - 2 +289 +1*3 - 7 +3 2 +38 +21 —2l* +28 +102 + 6 0 - 3 + 1 +11 +13 + 9 +35 - 9 +11* +31* +31* -38 +39 +61* +69 +38 +35 - 9 +21* r+55 +22 + 3 -15 Grand Total-—entire s t o r e _£/ I* weeks i* weeks One week ending ending ending Jan. 15 J a n . 1 5 ! J a n . 8 Jan. 1 Dec.25* Jan.15 +U* +10 +16 +16 + 7 - 3 +10 +21* + 6 +13 + 5 - 5 +11* +11 +16 r+ 6 +17 - 5 +11* - 2 +19 +19 -11* + 7 + 1 +11* + 1* + 7 + 3 -15 +60 - 5 +23 - 1* +28 +33 +23 + 6 +25 +21* +26 + 8 +21* +11 +13 r+ 6 +10 + 7 - 3 +38 -11 + 7 +17 +16 +18 +17 +11* +16 +12 +11 + 1 -25 + 6 — 9 +27 +65 +12 0 +11 +17 +19 +10 +10 +12 +21 +12 +11 +12 + 9 +5 + 3 - 7 +11 + 5 +16 +17 +16 +10 +10 + 9 +15 + 9 - 3 +52
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