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CONFIDENTIAL

SPECIAL VfEEKIY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY

NOT FOR PUBLICATION

Sales in selected departments

Department

January 19# 1953

Monthly unadjusted indexes
Percentage change from a ye=ir ago Weekly unadjusted indexes
(191*1
average monthly sales = 100)
(19Ul
aver.weekly
sales=100)'
weeks
One week ending
1951
1952
ending
1952
Dec.
Nov.
[Oct. [Sept.
Dec.
|Nov.
[Oct.
Sept,
Jan.
Jan.10 Jan. 3(Dec.27|Dec.20 Jan. 10 Jan. 101 Jan. 3Dec.27|Dec,20

GRAND TOTAL SAIES 1/2/ - 7

+ 2

+57

+ It

+11

186

160

279

m

eltOl p255 216

213

181

37k

270

238

212

Furniture & bedding

-

h

- 1

-12

+3U

+ 3

22k

rl7-l

97

222

e200 p228 2h7

220

221

192

227

2hS

216

Domestic f1. cov'gs

-21

r+ 9

+ it

+17

- 2

183

rl36

91

202

el83 p230 251

202

188

187

2h6

268

208

Major appliances

-11

r+ 2

+ 9

+20

+ 3

181

rl36

128

r226

e212 p219 256

258

193

199

222

298

268

Radio,phonograph,TVl/

-18

r- 1

r+50

- 1

+ 2

329

r277 rlt8l

r9l6

e709 pit86 176

392

351

718

565

5U0

U8h

Total of it depts. l/

-12

+ 1

+ 7

+15

+ 2

218

rl68 rlltl

289

e250 p252 273

2it0

222

2ii6

265

290

251

j- 6

+ 2

461

+ It

+12

183

295

506

el|l8 P255 2li2

210

177

389

270

232

207

ALL OTHER SALES l/

|

159

1

p.—pr>Pi -i mi nary.
r—Revised. '
e—Estimated from -weekly sales figures.
l/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
Figures are based on the abbreviated sample described in note belowand are presented here solely to permit comparisons with departmental
~* changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the apnroximately 350 stores regularly
reporting monthly departmental figures.




-%

CONFIDENTIAL

United States
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland

NOT FOR PUBLICATION
SPECIAL "WEEKIZ REPORT ON DEPARTMENT STORE SALES—SUMMARY 31 DISTRICTS
Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major nousenold appliances
Domestic rioor coverings
Garniture and bedding
It weeks
it weeks
it weeks'
One week ending
One week ending
One week ending
ending
ending
ending
Jan. 10
Jan7l0|Jan.
3(Dec.2?(Dec.20
Jan.
10
Jan.10
Jan.
3
Dec.27
Dec.20
Jan.
10
Jan.10|Jan. 3[Dec,27[Dec.20
- %-II
n — ' r+ 2
y 1 -+i.9
—
+ i
2
[
'
"+17"
+
3
l
-21
r+
y
+
i
t
+W
1
-12
— it
~=T
"+jr
~=3G W
-10 +BT - + E T
- it ' +3lt
-+2T
- b
"-IX
T T
+3h
-10
-29 r+29
-27
8
-19
+17
9
-28
—lit
-10 -ho
+25
- 2
-5
-15
+lit
—2)4
-30
-17 -15
+12
- 2 -17
+20
+ 5 -1*6
+11
- 5 -19
8
+12
- 3
+
It
+10
-20
I
t
+58
-22
+79
+5
-12
+ 3 -38 • +72
- 3
+ 3
-12
+10

+lh

+ 5
-37
+18
-11

+39
+18
+35
+26

+10

+5

+ 7
+12

0

+5
-23
-36

-12

-lit

-12

-13
- 1
-17

r+88

+5

+29
+53
+16
+26

+ 3
+28
- 6
-10

-19
+10
-20
+ h

-25
r+81

-5

+19

+ 6
+31
+12
-15

-18
+36
+22
+13

-15
+37
+ 2
+ 5

+ 8
+ 7
-32 +58
+11
0
+ 9
-18
+71
+21
+13
+59
+ 3 + 8
- 5
+30
+21
-10
+125
+27
+11
+
3
8
+69
- 6
-35
+56
-29 -ItO
- 9
+17
+81t
-10
+97
+27
-33
-12
+51
+
6
+70
+ 8
+20
+ 2
+11 - 8
-11
1
r-26
+
5
0
6
-17
r—
8
-16
9
r+11 +15
+5
+ 7
- 7
Grand Total—entire store 27
Total of it departments
Radios,phonographs,television,etc.
weeks
it weeks
One week ending
One week ending
it weeks
One week ending
ending
ending
ending
Jan.10|Jan. 3|Dec.27|Dec.20 Jan. 10
Jan.101 Jan. 3 IDec. 27 IDec. 201 Jan. 10)jan.l0|Jan. 3IDec.27[Dec.20jJan. 10
+11
+ it
+ 2 +57
- 7
~-18
r- 1" r+50 ^ ~ 1 I +~2 ! -12
+ 1 +T
+15 , +~2
TIT
n
r
T
T
T
7
T
"+in~
~-m
+59" ~ 1 T
+13
-20
-11
+50"
TT"
+ 6
+ 2
-12
r- 5 +50
- 9
-12
-17 r-23 r+ 9
-18
-22
r-5l r+22
-39
+5
+it0
+ 2
- 8
+18
-5
- 3
-21
- it + 1
+18
+ it
+11 +62
-U5
+12
+ 9
-lit
+ 7 +55
+ 2
+22
0
+11 - 7
-19
- 7
-35
- 7 + 3

+5U

+17
+10
+ 3
-21

- 2
r+70

+16

+10
-13
+ 1
- 7

- 1
- 2
-18

-62

+22
r+66
- 6
-27

+38
-15
—*lij.
+13

-25 +12
+12 +60
+18 +182
r+55 +159

+12
- 1
+ 6
+20

+11
+11
+30
+1;3

+ 2

-10
+16

Richmond
Atlanta
Chicago
St. Louis

+33
-23

-2k

Minneapolis
Kansas City
Dallas
San Francisco
For footnotes, see page 1.



+ 1
r+6l
- 2

+20
+61

-2k

- k

-lit
- 7

-5
+ 2

+15

r+10

+ 6
- 3
+23
- it

+18
+10
+18
+11

+ 6
- k

- 7

+19
- 3
+68
+it6

+29
+18
+29
+11

+11
+ 7
+20
+11

+ 1
+ 2
+ 3

+lit
+ 3

- 3
+ 7
- 8

- 2

+56
+58
+62

+ 8
+ 3

- 2 +5U
+ it r+ltO
+11 +73
r+ 2 +66

+ 3
+ 1
+18

+ 3
r+19
- 3
+17

+51

+5
+ 2

-

2

+lit
+17
+11
+11
+11
+10

+25
+11