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T- O b 3 (/6 SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES S CONFIDENTIAL ^ Sales in selected departments V NOT FOR PUBLICATION W 1 1953 December 29, 1953 ^ U'/Vj(oMlfl.y unadjusted indexes year ago Weekly unadjusted indexes f19h?-uy^average monthly sales ~ 100) h wks. (191+7 -U9 av.wkly.s ales=100) One week ending 1952 ending 1953 im Dec. 19 IDec.12 3c,5 I Nov.2(3Dec.19 Dec.19 Dec.12 Dec.5 |N<ov. 20Nov. [Oct. Sept. Aug. Dec. [Nov. Oct. (Sept. Aug. ^Percentage change from ^ Department^ - 1 - 3 - 2 3 - 2 229 220 189 132 pl2U 112 100 87 190 121 116 101 87 Furniture & bedding 0 - 7 + 7 h - 1 115 133 138 117 pl21 132 112 136 112 122 133 117 131 Domestic fl. cov'gs + 1 - 5 — 3 - 3 93 112 119 101* pl09 122 93 83 91 113 122 98 80 Major appliances -11 -10 + 1 5 - 7 68 70 72 62 P 65 75 70 7h 66 68 81 78 79 Radio,phonograph, TV - 8 -li - 6 k - 8 295 r270 23U 178 Pl57 lUl 119 93 2bh 160 166 137 98 Total of U depts. 1/ - U - 8 0 —•h k 122 rl31 131 109 pl09 118 99 10U llfc 212 123 107 103 0 - 3 - 2 3 231 196 135 pl25 111 100 81t 199 122 115 100 85 GRAND TOTAL SALES 1/ 2/ ALL OTHER SALES 1/ — - - 2 2h2 1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes. £/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8 (based on about 550 stores). te:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly reporting monthly departmental figures. CONFIDENTIAL United States os ton ew York Philadelphia Cleveland SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES--SUMMARY BY DISTRICTS Sales in Selected Departments (Percentage change from corresponding period a year ago) Domestic floor coverings Furniture arcTbedding U weeks 4 weeks One week ending One week ending ending ending Dec. 19 [Dec. 12 |Dec.i>Nov.20 Dec.19 Dec. 19 |Dec.l2 |Dec.5 |Nov.2ijDec.19 -r-ir - 3 + 1 - 1 ~~W - 7 ^ T +~7 "=IT t t r + 2 -10 + 2 "^T + 5 + h -12 - 7 - 2 2 0 + 6 i t h + 8 - 3 +11 -13 1 +11 + 6 1 -13 + 6 +10 + 8 + 2 + 5 0 + 1 2 + 3 — it + h - 6 +11 - 9 —13 -16 + 1 + 2 - 9 - 9 + 8 +lit -12 +15 - 6 + 8 -12 +12 -11 - 6 - 7 -13 +11 -19 - 8 0 - 9 NOT FOR PUBLICATION Page 2 Major household appliances j- weeks One week ending ending Dec.19 |Dec.l2 |Dec.5 [Nov. 25Dec.19 =-« = - 5 -zir -ziu" + 1 _ T -19 ~-IT -32 -29 T T -10 o -13 + u -28 -16 -16 -29 + 2 -17 -10 -11 -16 + it -18 + 6 +27 - 8 + 8 -13 -13 - 7 -17 +12 + 7 - h - it -11 - 2 + 8 Richmond Atlanta Chicago St. Louis -10 Minne apolis Kansas City Dallas San Francisco + 1 +16 +20 - 8 + 9 -31 +12 - 8 - 2 -27 + 2 - 7 -23 +3U +63 +33 +61 r+ 8 +25 0 -26 - 9 - 6 + 5 +10 + 8 + 3 -20 r+15 -22 -2t3 -39 -50 —16 - 8 -51 -21 -29 - 6 +25 +5 + 9 - 2 - 7 0 2 +17 r2 -12 -18 -11 -lit «•» 1 - 2 r- 8 -13 - 5 -19 - 9 Grand Total—entire store 2/ Total of li departments Radios, phonographs,television,etc ij weeks U weeks 4weeks One week ending One week ending One week ending ending ending ending Dec.19 Dec.19|Dec.l2jDec.5 Nov.28 Dec.19 Dec. 191Dec. 121Dec.5 |Nov."53Dec.19 ZTT - 2 - 3 - 2 - 1 "0" r-r~ - h - 4 T - 6 - 0 -11 h -=-w Z"T 0 0 0 o — F - 9 —16 -13 - 3 - 2 +51 - 7 6 - it - 8 - 1 - 3 - 2 - 1 + 2 + 2 - 9 +lit - 3 - 3 - 9 - 7 6 0 6 — i t - h 1 — 2 + b 2 -11 -12 h -12 -12 - 9 - 1 + 1 + 1 1 7 -12 -12 — 9 -12 + l t 8 -19 -32 -23 -17 United States Boston New York Philadelphia Cleveland Richmond ^KLtlanta ^^Ihicago St. Louis Minneapolis Kansas City Dallas San Francisco For footnotes, see page 1. +26 — it + 1 -5 + 2 - 2 -27 + It + 5 +5 +26 - h - 7 -18 -12 - 3 + 6 + 7 0 + 6 —5 - 2 - 6 - + 7 + 7 + 1 - 3 -13 - 5 - 8 -26 - 5 -28 -20 - 6 r-16 -20 - 8 — h -10 - 7 - 7 - 3 + 6 0 + 3 -5 -19 7 9 7 6 -21 -17 +lii -16 - It +10 -18 -20 -10 +16 + 9 -2it 0 + - -10 +5 -10 —2i| -11 -5 -27 -11 -11 - 7 - 9 0 + 8 0 -13 r- 1 -2it - 9 +15 - 2 -13 - 6 +11 +17 -17 - h + 1 - 1 - h -11 - 8 0 + 1 - 2 + + + + 3 2 2 1 - 2 r 0 - 2 - it + 1 -21 - 9 + - 1 2 3 7 + - - h 1 3 h it h 7 1 2 1 - 2 0 0 - 2 2 6 6 + 1 0 - 2 3 2 it 3 1 3 1 7 -5
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