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T NOT FCR PUBLICATION SPECIAL fJEEKLY REKRT ON DEPARTMENT STORE SALES—UNITED STATES SUMMAR" Sales in selected departments Department 4<C Weekly unadjusted indexes Percentage change from a year ago l wks. (19li7-U9 av.wkly sales=100) i One week ending ending 1953 i l Nov.2d Nov.21 Nov, l i Nov. 7 Nov,2b Nov,2o Nov, 211 Nov. l t Nov. 7 fyffy December 7# 1953 < 9 unadjusted indexes 5(erage monthly sales = 100) 1952 1953 septTrSrfg. Dec. Nov. Oct. Sept.|Aug. Nov. | Oct. | - 3 + 2 + 2 - 1 132 131 133 118 el21 P113 100 87 190 121 116 101 87 h - 5 - 3 0 - 3 117 11*1 Htl 131 ell7 pl33 112 136 112 122 133 117 131 Domestic fl. cov1 gs - 3 - l + 1 - 2 - 2 103 132 IhO 12 i t el09 pl20 93 83 91 113 122 98 80 Major appliances - 5 r+ 3 + 2 - 3 - 2 62 77 79 69 e 65 p 78 70 7h 66 68 81 78 79 Radio,phonograph, TV - U r 0 - 5 -13 - 7 178 rl86 167 137 el51t Pl39 119 93 2UU 160 166 137 98 Total of U depts. 1/ - i t - 3 - 2 - 3 - 3 109 130 130 116 el08 pll7 99 10h 11U 112 123 107 103 ALL OTHER S&E2SS 1/ - 3 r- i t + 3 + 3 0 135 131 133 118 el23 pll2 100 8h 199 122 115 100 85 GRAND TOTAL SALES 1/2/ - 3 Furniture & bedding - 1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes. *2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental changes. ™ * For weekly movements of total department store sales, refer to the regeuLar weekly sales report H.8 (based on about 550 stores). Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly reporting monthly departmental figures. CONFIDENTIAL United States Na^fork Philadelphia Cleveland ^Richmond Atlanta Chicago St. Louis Minneapolis Kansas City Dallas San Francisco United States Boston New York Philadelphia Cleveland Richmond A^tonta C$0Lgo St. Louis Minneapolis Kansas City Dallas Sen Francisco For footnotes, see page 1. NOT FOR PUBLICATION SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMM RY BY DISTRICTS Sales in Selected Departments Page 2 (Percentage change from corresponding period a year ago) Major household appliances |" ~ Furniture and bedding ' Domestic floor coverings ™ weeks U weeks i weeks * One week ending One week ending One week ending snding ending ending Nov,25 Nov. 211 Nov. 141 Nov. 7 Nov. 25 Nov.2bI Nov,211 Nov. 11*] Nov.7 Nov.20 Nov.28 | Nov.21| Nov.Hi. | Nov.7 iov. 25 _ T - 2 + 2 -3 - 2 TTT - 2 + 1 - 1 0 -3 k ~=ir -=32 + T -13 +29 + T -7 -=Z2 - 2 + 1 "+TT -5 + 6 +16 -10 +13 + 1 * +3 + 2 +3 - 2 +9 - 8 - 6 0 -5 - 3 0 -16 + 1 +26 -16 +10 - 6 +16 +2l* +11 +7 + 1 +17 — b +10 -11* -12 -15 -11 -11 -17 -19 + 6 0 -26 - 8 +1 -18 -3 - 9 TT -12 +15 - 6 + 8 + 2 +10 -19 r- 2 0 +13 -22 -16 +16 -22 +7 -5 +10 +21 -1U - 8 -13 - 6 -17 + 8 0 +9 -12 0 - U -3 -12 -26 -7 + 1 + 8 - 8 +3 -18 +13 +3 +12 -10 +7 +5 -31 - 6 - 1 * +18 -28 +5 +13 - 8 +72 + 2 -23 + 8 +10 -29 -10 +39 - 5 -11 - 6 +7 -21 - 8 -11 - 8 - 8 Total of 1 departments * Radi os,phonographs,televis ion, etc. 1 weeks * One week ending One week ending ending Nov.2B~|Nov.21 [ Nov.lii [Nov.7 Nov.25 Nov.25 Nov,21 INov.lii [Nov.7 - 2 -3 -3 o -13 -7 -11 +10 inr T 5 " +27T "315™ T U T -19 W o - 1 * -1 -5 -11 -15 -13 +11* -7 - 2 +1* + 6 -16 -12 + 6 - 8 -12 -12 -12 - 1 * -12 -19 -22 - 8 -29 -13 -32 +25 -19 -21 -17 +12 r+21 +19 -33 -29 —25 -5 -15 +11* -16 +13 -10 -21 -12 -15 +16 +21 -21* -18 +23 -25 -15 -5 -23 -27 -27 +9 -3 - 1 +9 0 +* 13 - 7 +11 +10 +11- +12 -21 -11 r+ 3 - 1 +10 T+|3 +3 +3 - 8 0 + 2 - 1 +11 -7 +3 -11 -23 -7 - 6 -11 + 1 - 1 - 1 * +17 -17 - 1 * + 6 -11 -17 0 -22 + 1 0 -12 - 8 + 8 +16 +* 19 +12 -23 + 8 -53 -35 +9 +7 + 1 +11* + 6 + 1 - 2 -3 Grand Total—entire store W 0 0 + 6 +16 +63 -39 +15 - 9 +16 -10 - i + 2 -20 +17 +5 -39 T -11 -7 +3 +3 + 1 + 2 + 1 -15 -3 +5 -17 + + + - -7 +3 - 2 0 r+73 + 5 4 weeks a weeks One week ending ending ending 1 Nov. 25 Nov.25 |Nov.21 | Nov. 1 * [Nov.7 Nov.W - 1 2 + 2 -_3 -3 3 _ T - 2 - 1 3 -3 -1* - 2 - 6 r 0 - 2 +3 0 -12 +13 - 6 + 1 + 1 * + 2 + 1 - 8 -3 -12 -7 - 1 + 8 +11 +16 +1*5 +5 -11 +7 + 2 - 6 6 6 1 6 - 1 - 1 0 - 5 r- 8 8 6 7 +5 + 1 * + 1 * - 2 +9 - u - 2 - 6 - 8 + 6 +12 -3 +9 + 2 + 1 * 0 +5 +3 + 1 * + 8 +3 - 1 0 - 1 * NOTICE NOTICE NOTICE The weekly indexes of department store sales,by departments, have been revised and are now on a 19U7-U9 base. Revised indexes are for the United States. A brochure, presenting revised monthly data for the period 19140-1952, is available. This publication contains sales and stocks indexes, percentage distributions of month's sales by departments and year's sales by months, as well as the description of the revised series as reprinted from the November 1953 Bulletin.