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T
NOT FCR PUBLICATION

SPECIAL fJEEKLY REKRT ON DEPARTMENT STORE SALES—UNITED STATES SUMMAR"
Sales in selected departments

Department

4<C

Weekly unadjusted indexes
Percentage change from a year ago
l wks. (19li7-U9 av.wkly sales=100)
i
One week ending
ending
1953
i
l
Nov.2d Nov.21 Nov, l i Nov. 7 Nov,2b Nov,2o Nov, 211 Nov. l t Nov. 7

fyffy

December 7# 1953

<
9

unadjusted indexes
5(erage monthly sales = 100)
1952
1953
septTrSrfg. Dec. Nov. Oct. Sept.|Aug.
Nov. | Oct. |

- 3

+ 2

+ 2

- 1

132

131

133

118

el21 P113

100

87

190

121

116

101

87

h

- 5

- 3

0

- 3

117

11*1

Htl

131

ell7 pl33

112

136

112

122

133

117

131

Domestic fl. cov1 gs

- 3

- l

+ 1

- 2

- 2

103

132

IhO

12 i
t

el09 pl20

93

83

91

113

122

98

80

Major appliances

- 5

r+ 3

+ 2

- 3

- 2

62

77

79

69

e 65 p 78

70

7h

66

68

81

78

79

Radio,phonograph, TV

- U

r

0

- 5

-13

- 7

178

rl86

167

137

el51t Pl39

119

93

2UU

160

166

137

98

Total of U depts. 1/

- i
t

- 3

- 2

- 3

- 3

109

130

130

116

el08 pll7

99

10h

11U

112

123

107

103

ALL OTHER S&E2SS 1/

- 3

r- i
t

+ 3

+ 3

0

135

131

133

118

el23 pll2

100

8h

199

122

115

100

85

GRAND TOTAL SALES 1/2/

- 3

Furniture & bedding

-

1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
*2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental changes.
™
*
For weekly movements of total department store sales, refer to the regeuLar weekly sales report H.8 (based on about 550 stores).
Note:—Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly reporting
monthly departmental figures.




CONFIDENTIAL

United States
Na^fork
Philadelphia
Cleveland
^Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Boston
New York
Philadelphia
Cleveland
Richmond
A^tonta
C$0Lgo
St. Louis
Minneapolis
Kansas City
Dallas
Sen Francisco
For footnotes, see page 1.



NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMM RY BY DISTRICTS
Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major household appliances
|" ~
Furniture and bedding
' Domestic floor coverings
™
weeks
U weeks
i weeks
*
One week ending
One week ending
One week ending
snding
ending
ending
Nov,25 Nov. 211 Nov. 141 Nov. 7 Nov. 25 Nov.2bI Nov,211 Nov. 11*] Nov.7 Nov.20 Nov.28 | Nov.21| Nov.Hi. | Nov.7 iov. 25
_ T
- 2
+ 2
-3
- 2
TTT
- 2
+ 1
- 1
0
-3
k
~=ir
-=32 + T
-13
+29
+
T
-7
-=Z2 - 2
+ 1
"+TT
-5
+ 6
+16
-10
+13
+ 1
*
+3
+ 2
+3
- 2
+9
- 8
- 6
0
-5
- 3
0
-16
+ 1
+26
-16
+10
- 6
+16
+2l*
+11
+7
+ 1
+17
— b
+10
-11*
-12
-15
-11
-11
-17
-19
+ 6
0
-26
- 8
+1
-18
-3
- 9

TT

-12

+15

- 6
+ 8

+ 2
+10

-19

r- 2
0

+13
-22

-16
+16

-22

+7

-5

+10
+21

-1U
- 8

-13

- 6

-17

+ 8
0

+9
-12

0
- U

-3

-12

-26

-7

+ 1
+ 8
- 8

+3

-18

+13
+3

+12

-10

+7
+5

-31

- 6
- 1
*

+18

-28
+5
+13
- 8
+72
+ 2
-23
+ 8
+10
-29
-10
+39
- 5
-11
- 6
+7
-21
- 8
-11
- 8
- 8
Total of 1 departments
*
Radi os,phonographs,televis ion, etc.
1 weeks
*
One week ending
One week ending
ending
Nov.2B~|Nov.21 [ Nov.lii [Nov.7 Nov.25 Nov.25 Nov,21 INov.lii [Nov.7
- 2
-3
-3
o
-13
-7
-11
+10
inr T 5 "
+27T "315™ T U T
-19
W
o
- 1
*
-1
-5
-11
-15
-13
+11*
-7
- 2
+1*
+ 6
-16
-12
+ 6
- 8
-12
-12
-12
- 1
*
-12
-19
-22
- 8
-29
-13
-32

+25
-19

-21

-17

+12
r+21

+19
-33

-29
—25

-5
-15

+11*
-16

+13
-10

-21

-12

-15

+16

+21

-21*

-18

+23
-25
-15
-5

-23
-27
-27

+9
-3
- 1

+9
0

+*
13
- 7

+11

+10

+11-

+12

-21

-11

r+ 3
- 1
+10

T+|3
+3
+3

- 8
0
+ 2
- 1

+11

-7

+3

-11

-23
-7

- 6

-11

+ 1
- 1
- 1
*

+17
-17

- 1
*

+ 6

-11

-17

0

-22

+ 1
0

-12

- 8

+ 8

+16

+*
19

+12

-23

+ 8

-53

-35

+9
+7

+ 1
+11*

+ 6
+ 1
- 2
-3
Grand Total—entire store W

0

0
+ 6

+16

+63
-39

+15

- 9
+16

-10

- i
+ 2

-20

+17
+5

-39

T

-11

-7

+3
+3

+ 1
+ 2
+ 1

-15

-3
+5
-17

+
+
+
-

-7
+3

- 2
0

r+73
+ 5

4 weeks
a weeks
One week ending
ending
ending
1
Nov. 25 Nov.25 |Nov.21 | Nov. 1 * [Nov.7 Nov.W
- 1
2
+ 2
-_3
-3
3
_ T
- 2
- 1
3
-3
-1*
- 2
- 6
r 0
- 2
+3
0
-12
+13
- 6
+ 1
+ 1
*
+ 2
+ 1
- 8
-3
-12
-7

- 1
+ 8
+11
+16

+1*5

+5

-11

+7

+ 2

- 6

6
6
1
6

- 1
- 1
0

- 5

r-

8
8
6
7

+5

+ 1
*
+ 1
*
- 2

+9
- u
- 2
- 6

- 8
+ 6
+12

-3

+9

+ 2
+ 1
*
0

+5

+3

+ 1
*
+ 8

+3

- 1
0
- 1
*

NOTICE

NOTICE

NOTICE

The weekly indexes of department store sales,by departments,
have been revised and are now on a 19U7-U9 base. Revised indexes are
for the United States.
A brochure, presenting revised monthly data for the period
19140-1952, is available. This publication contains sales and stocks
indexes, percentage distributions of month's sales by departments and
year's sales by months, as well as the description of the revised series
as reprinted from the November 1953 Bulletin.