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"V - > 1 3

CONFIDENTIAL - F. R.

SOCIAL T7EEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUM'ARY^W/v

4.
x
</>

Sales in selected departments

NOT FOR PUBLICATION

%

December 6, 195u

a
^

Department

Percentage change from a year- ago
4 weeks
One week ending
ending
Nov. 27 Nov. 201Nov. 13|N<3V. 6 Nov. 27 Oct.

Monthly Cj&lLdaustecf'indexes
sales = 100)
(19't7-ii9 average
1953™
195b
Sept. I Aug.
Oct,
|
Sept. I Aug,
July
NovP |

i July

0

+ 1

- b

+ b

0

pl08

101

87

76

123

112

100

87

77

Furniture and bedding

+ 5

+ 9

- 1

+ 2

+ b

pl27

115

131

110

121

132

112

136

112

Domestic floor coverings

+ h

+ 1

+ 1

+ 2

+ 1

pl09

91

77

61

109

122

93

83

61

Major appliances

+ 3

- 2

+ 7

+ 9

+ 3

p 8l

72

73

92

65

75

70

7b

83

Radio, phonograph, TV

-10

-11

- b

+ 7

- 6

pl38

123

89

73

157

ihi

119

93

73

Total of b departments 1/

+ 1

r+ 1

0

+ 2

+ 1

plllt

101

100

90

110

118

99

10 b

89

0

r+ 2

- it

+ k

0

pl07

101

85

7b

125

111

100

8b

76

GRAND TOTAL SALES 1/ 2/

ALL OTHER SALES 1/

.DqTT"? O orl
liminarv.
d—Pre
x7* v»
^
i—ncviacu,
1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. Eor weekly movements of total department store sales, refer to the regular weekly sales report H.8a (based on about 550 stores).
^^rlote: Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.




CONFIDENTIAL - F. R.

United States
Boston
^Tew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
Sto Louis
Minneapolis
Kansas City
Dallas
San Francisco

United States
Bos ton
New York
Philadelphia
Cleveland
Richmond
Atlanta
,hicago
r
St. ^ouis

NOT FOR PUBLICATION
SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales in Selected Departments
Page 2
(Percentage change from corresponding period a year ago)
Major household appliances
Domestic floor coverings"
Furniture and bedding
Li weeks
U weeks
U weeks
One week ending
One week ending
One week ending
ending
ending
ending
Nov. 27|Nov. 20|Nov. 13|Nov, 6 Nov. 2? Nov. 27(Nov. 20|Nov. 13|Nov. 6 Nov. 27 Nov. 27|Nov. 20|Nov. 13|Nov, 6 Nov. 27
+ 3
+ 9
+ 1
- 2
+ 1
+ l
+ 3
+ 7
+ 2
' + 5
+ 9
-1
+ 2
T T
-2ir
- 2
"+I5~
+30
"TT
+ir
-12
-19
+13
^nr
+23
— 7
+nr
TT
- 3
-12
0
-21
0
+ 8
+10
-13
+2lt
+19
— 9
+22
+37
+ 7
- 9
- 5
+29
-11
+11
-16
+ 7
-28
- 6
-ll
+13
- 2
+33
- 3
- 9
- 9
- 7
- 1
-10
+ 5
+10
+ 3
-lit
+ 5
+ 5
—lU
-3it
- 5
- 9
- u
- 7
- 7
- 3
+19
- it
+ 9

+
r+

it
9
9
7

+
+

3
1
5
1

+ it
+ 9
- it
0

+ 2
+ 5
- 6

+ it

0

- 2
- 6

+ 8

+11
+21
- 5
+ 7

+25
- 3
- h

+18

+10

+ 9

- 2

+ 9

+17
+19
- 1
+11

1
r-38

+ 6
+26

+13
+17
- 7
+21

+ 5
+37
+ 2
+ 5

+U0
+62
+20
+60
+19
+25
+23
+12
+21
+31
+76
+ h
- 7
+i|0
0
0
- 6
-21
+it3
+ 3
+62
+ 9
+2h
+27
- 9
-35
- 7
0
+50
+25
-16
+56
+32
+ 5
-22
-13
-13
- 9
- 3
— 5
— 5
0
-21
0
-10
0
+20
+ it
-lit
- 5
+ 7
- 3
- 3
+ 5
h
Grand Total—entire store
Total of U departments"
Radios, phonographs, television, etc.
i
t
weeks
If
weeks
One week ending
One week ending
One week ending
6
ending
'
ending
Nov. 27[Nov. 20|Nov» 13|Nov. 6 [Nov. 27|Nov. 27(Nov. 20|Nov. 13|Nov71 Nov. 27 Nov. 27|Nov. 20INov. 131Nov. 6
-10
+ it
+ 1
+ 1
—10
—11
— it
+ 7 i —6
+1
r+ 1
0
+2
"^25™
"=IT
T
T
—ijl
—17
—31
—10
+
a
- 1
a
+
7
TT
- 3
-18
+15
+ 3
+12
+ 1
+11
+ 8
+ 2
+ 2
r+lh
+12
+26
+13
+ 9
- 8
+ 7
-17
+20
+ 3
+11
- 1
- 6
- 6
+ 3
-19
+ 7
- 3
- 7
-11
-17
- 8
- 2
-10
-11
0
-16
- 6
- 6
- 3
- 7
- 7
- 7

+ 8

— 1
+7
—12
- 1

-20
r- 1
—20
+3

-20
+26
—11
- 6

+l5
+32
0
+31

- 9
+13

Minneapolis
-22
Kansas City
+11
Dallas
- 2
San Francisco
-19
For Footnotes, see page 1»

-59
+ 2
- 2
-13
* ™

- 5
+11
+16
-16

+ 8
+1|2
+23
-18
™

-26




+ 7
+21
+ 7
0

-11

+ 5
+iit
+ 8

—16

+ 2
+17
— h
+ 6

- 2
r—13
- 8
+10

+ 2
+12
- 6
+ 5

+11
+lh
- 2
+ 9

- 1
+lli
0

-15
+ 9
+ 5
- 7

+17
+ 2
+10
+ 1

+U9
2

-11

+ 5
- 7

1

6

It
2
+12
+ 5
+ 5

- 6

5

1
2
3

+ 1
r+ 6
1
h
+
+
+
r—

3
7

6
2

- h
+ 6
- 6

- 3
+
+

5
it
6
2

+ 8

+ it
0

+16

+25
+18
•dtO
-10

W
4
U weeks
ending
Nov. 27
0
+ 3
+ 9
- 3
- 7

+13
+10
- 1

+ 6

2
7
3
2

1
It
5
it

1
2
2
2