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T SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALTS—UNITED STATES SUMMARY CONFIDENTIAL Sales i n selected departments sS GRAND TOTAL SALES 1/ 2/ U3 NOT FOR PUBLICATION % December lli, 1953 Monthly ufiad Jus*@&kindexes Percentage change from a year ago Weekly unadjusted indexes Vi i ^ w r i n l rrr (19U7-lt^5^erape/ironthlysales = 100) |U wks . (191+7—U9 av.wkly. s ales=100) One week ending 1953 ^m ^ ending T W Nov. | Oct. | Sept. [Aug. Dec.5 | Nov. 20 [Nov.21 |Nov. ill Dec. 5 bee.5 | Nov.20 |Nov. 21 [Nov. 14 Nov. (Oct. | Sept. V' v 87 121 116 101 el21 112 100 189 132 131 2 133 + 2 - 2 — 3 — 3 % Furniture & bedding + 7 U — 5 - 3 - 1 138 117 111 Ihl ell7 132 112 136 112 122 133 117 131 Domestic f l . cov'gs - 1; 3 — 1 + 1 - 2 119 rlOi* 132 1I4O el09 122 93 83 91 113 122 98 80 Major appliances + 1 5 + 3 + 2 0 72 62 77 79 e 65 75 70 7h 66 68 81 78 79 Radio,phonograph, TV - 6 k 0 - 5 - 5 231 178 186 167 el5ii llil 119 93 2hk 160 166 137 98 Total of Ij. depts. 1/ 0 - h - 3 - 2 - 2 131 109 130 130 el08 118 99 10h 111 112 123 107 103 - 2 196 135 131 133 el23 111 100 8U 199 122 115 100 85 ALL OTHER SALES 1/ — 2 — 3 - It +3 r—Revised. e—Estimated from weekly sales f i g u r e s , 1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here s o l e l y to permit comparisons with departmental changes* 2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental ~ changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r to the regular weekly sales report H.8 (based on about 550 stores), Note:—Total national sample i s comprised of some 115 s t o r e s (varies s l i g h t l y among departments) of the approximately 350 stores r e g u l a r l y reporting monthly departmental f i g u r e s . CONFIDENTIAL United S t a t e s -Boston Pfew York Ph i l a de l p h i a Cleveland Richmond Atlanta Chicago St.Louis Minneapolis Kansas City Dallas San Francisco United S t a t e s Boston New York Philadelphia Cleveland NOT FOR PUBLICATION SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES —SUMMARY BY DISTRICTS Sales i n Selected Departments Page 2 (Percentage change from corresponding period a year ago) Major household appliances Domestic f l o o r coverings Furniture and bedding j - weeks U weeks h weeks One week ending One week ending One week ending ending ending ending Dec. 5 Dec.5 I Nov.ZS jNov.21 |Nov.li| Dec. S | Nov. 2b INov. 21 INov. 11;Dec. 5 Dec. 5 __T Q + d "=TT 3 + 3 + 1 - 2 + 1 - 1 - 1 - 3 - 5 + 7 - U +29 — U TT -32 -13 ~ r 1 1 1 2 + T 2 + k -12 h - 7 - 2 +13 1 0 + k + 2 -13 + 2 —• 2 + 9 0 - 6 - 1 + 8 - h - 3 + 1 +26 a -16 -29 - 6 +3 +n +2it + 1 + 9 -13 +17 +10 + 8 -12 9 -11 -17 + it - 6 + 6 0 -26 -18 +3 +11 - 5 - 3 - 9 - 9 + 8 +lh - 5 -12 +15 - 6 + 8 -16 +16 - 5 — 6 -Hi + 9 + 1 + 2 -it* -22 + 2 - 3 0 8 — - 8 +10 + 8 -10 + h +25 + 9 - 5 -10 - 8 - 8 -19 - 5 adios,phonographs,television,etc. week li weeks One week ending ending p e c 3 "Nov. 28 |!iov. 2.1 jNov. 1)4 Dec. 5 0 ^ T -16 +2lf + 3 -19 +ir +3k P - 3 - 9 +2h Richmond tlanta icago S t . Louis - 7 - 9 + 7 -21 Minneapolis Kansas CityDallas San Francisco 7 or f o o t n o t e s , see D»fe 1. +10 -18 -20 -10 +16 -19 - 2 0 +13 - 8 - 6 -12 -32 -17 +1U -16 + 9 -2h 0 -13 -12 - 8 +12 +21 +13 -11 - 8 -13 +19 -33 -10 +11 -21 +21 41*3 -18 423 -25 -15 - 7 - 5 - 3 -10 -15 - 1 -12 +11 -13 +18 - 2 -20 - 6 0 - U - 3 +3 -12 +26 -18 +10 - 7 +12 -19 - 8 + 5 -26 -21 -lU - 7 + 5 -29 r-18 T o t a l of +12 -11 - U 0 + 6 - 1 +13 +3 +18 - 9 + 1 0 + 9 -10 -28 + 7 + 1 + 5 -12 +61 - 8 0 + 2 - 1 - 8 +3 +3 - 0 - 2 - u + 5 + 2 +7 - h +20 +7 +16 +63 -39 +li5 +73 - 2 0 +9 + 5 +15 +16 +21 + h + 2 -23 +16 + 8 -10 + 3 +27 - 1 - 1 0 + 5 + h - 2 0 0 - 9 -53 -35 -Uo -22 -11 + 2 + 8 - 3 +1 +3 - 2 +18 -12 - 6 -11 Grand Total- e n t i r e s t o r e 2/ li departments U weeks k weeks One week ending One week ending ending ending "Dec. 5 ]Mov. 28 jffov. 21 |Nov.lit Dec. 5 Dec. 5 | Nov. 28 |Nov."21 [Nov. Hi; Dec. 5 - 2 + 2 - 2 - 3 - 2 - 3 - 2 0 - 3 - U - 1 0 T T 5 +10 U — 6 — 3 - 9 - U - 2 0 + 3 6 1 0 - 3 - It - 1 + 2 + 1 +13 + 1 6 + 6 + 6 +3 - h + h - k + 1 8 - 3 + 1 8 - 7 -12 -19 - U + k 0 + 8 0 + 1 - 1 - h - k +13 +3 +3 +15 - 2 +11 - 7 +3 -23 - 7 -17 - 9 -13 - 6 -11 +17 -17 -11 + 6 -11 - 6 + 1 -18 - 7 h — 3 - 3 - 1 - 3 - 7 + 1 + 2 + 1 + + + r- 6 6 1 7 - 5 - 8 - 8 - 6 - 7 + h - 2 + 9 - U - 2 - 6 - 3 + 2 - 3 - 2 - 5
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