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T-163 CONFIDENTIAL » SPECIAL iffiEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY NOT FOR PUBLICATION <:\ v ,«>:<>* -•>X< V vVV " Sales i n s e l e c t e d departments December 1, 1953 V Department 'xV <S> r Percentage change from a year ago Weekly unadjusted indexes Monthly unadjusted indexes I———————————————ti——=— ill wks. (191*7-1*9 av.wkly. sales=100) (191*7-1*9 aijg^Ags. montm§&>ales = 100) One week ending ending 1553 1953 im— Nov. 211 Nov. Ill [Nov, 7 I Oct. 31Nov.21 Nov. 21 Nov. ll|. Nov. 7 Oct, 31 Oct. |Sept. Aug. IJulft* | Sept. |Aug. [July" CRAM) TOTAL SALES 1/2/ - 3 + 2 + 2 F u r n i t u r e & bedding - 5 - 3 0 + 2 Domestic f l . cov'gs - l + 1 - 2 + h Major appliances + 2 + 2 - 3 - 3 - Radio,phonograph, TV - 1 - 5 -13 -21 T o t a l of it d e p t s . 1 / - 3 - -3 ALL OTHER SALES 1 / - 3 +3 + 3 2 131 133 118 110 pll3 100 87 77 - 2 124 11*1 131 12*6 P133 112 136 112 122 0 132 11*0 12k 137 pl20 93 83 61 2 77 79 69 77 P 78 70 7l* -11 185 167 137 Hi pl39 119 - 3 - 3 130 130 116 127 pll7 - 1 0 131 133 118 108 pll2 - 2 101 87 73 133 117 131 101 113 122 98 80 59 83 68 81 78 79 87 93 73 160 166 137 98 86 99 10li 89 112 123 107 103 87 100 81* 76 122 115 100 85 72 p—Preliminary. •iy Monthly indexes f o r t h i s category are not released p u b l i c l y ; they are shown here s o l e l y t o permit comparisons with departmental changes. 2/ Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons m t h departmental changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r to the r e g u l a r weekly s a l e s report H.8 (based on about 550 s t o r e s ) , Note: Total n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y ^ r e p o r t i n g monthly departmental f i g u r e s . CONFIDENTIAL United S t a t e s ^Boston ^ ^ N e w York Philadelphia Cleveland Richmond Atlanta Chicago St. Louis Minneapolis Kansas City Dallas San Francisco United S t a t e s Boston New York Philadelphia Cleveland SPECIAL !VEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS NOT FOR PUBLICATION Sales i n Selected Departments (Percentage change from corresponding period a year ago) Page 2 Furniture and bedding' Domestic f l o o r coverings Major household appliances ITweeks b weeks U weeks One week ending One week ending One week ending ending ending ending Nov. 21 (Nov. lit I Nov.7 I Oct. 31 Nov.21 Nov. 211 Nov. lit Nov.7 Oct.31 Nov.21 Nov.21|Nov.lit|Nov.7 Oct.31 Nov.21 0 + 2 - 5 - 1 o - 3 + 2 - 2 + 2 - 2 T T - 3 - 3 - 2 •>-12 +11 -20 + b + 1 -11 + $ -16 + 3 +29 - 3 -ItO -5 -35 0 - 6 - 8 0 + 2 + 9 + 5 + 3 - h -10 + 1 +16 +13 -12 + 5 + 1 +17 +22 + 9 +16 - 6 + 1 +2h +10 - b +13 +26 -16 - 2 -23 -18 + 1 + b + 6 - 3 -26 +21 8 - 5 -19 -12 +lb -17 -15 - 7 -19 - 1 0 +13 -16 +16 - 5 - 6 -22 + 7 +10 +21 -20 - 8 +12 + 6 -22 - 1b -13 -Hi - 7 - 8 - 8 +72 + 8 -12 -10 +39 +22 - 5 +7b - 8 - 8 - 8 - 8 - 7 Radi o s , p h o n o g r a p h s , t e l e v i s i o n , e t c . 4 weeks One week ending ending Nov.21)Nov.1UINov.7 I Oct.31 Nov. 21" - 1 -21 -13 -11 - 5 -19 -16 +2b -20 -10 -13 -11 -15 -15 -13 -12 - 8 -16 -18 -13 - 8 -18 -13 -29 -17 Richmond ..Atlanta Chicago S t . Louis +12 + 7 +13 -10 +19 -33 +11 -21 -29 -25 +10 -12 -bb -2b + b -bO Minneapolis Kansas City Dallas San Francisco For f o o t n o t e s , see page 1. +21 +it3 -18 - 7 +23 -25 -15 - 5 -23 -27 -27 +I2i -3b -56 -35 -20 -19 + 2 + It + 8 -12 -20 +10 -22 - 6 -22 -2b - 5 - 3 - 2 - 1 +10 -12 +13 + 3 +18 -26 + 1 + 8 - 8 - 8 - 6 + 1 + 6 +26 -31 0 - 9 + 8 + 2 -22 -23 - 6 -11 -10 + 7 T o t a l of k denartments -10 -28 + 7 + 5 - It +10 + 3 + 3 - 8 0 + 2 - 1 -22 - 1 + 8 +11 -20 -13 + 9 - b - 7 + 6 -23 - 7 + 3 -11 -17 — 6 -15 +16 - 7 + 3 - 7 -2it - 6 -11 -13 + 1 + 2 + 6 +lt5 +63 + 5 - 9 - 2 0 +15 +16 + 5 - l + 2 +it9 - 3 -25 +llt +13 + 9 + 3 + 9 +1b 0 +11 0 + 3 -10 -37 -39 0 - 5 - b s t o r e 2/ 4 weeks 4 weeks One week ending One week ending ending ending Nov. 211 Nov. lit [NovTT ~ (Oct. 31 Nov.21 'Nov.21 (Nov. li; [Nov.7 {Oct.31 Nov.21 - 2 0 + 2 + 2 - 2 - 3 - 3 - 3 - 3 _- y 3. - 6 +10 -11 -21 - B -11 - 1 + 3 - 3 0 - 2 - it - 2 - 1 r+ 3 - it - 5 - 1 - 7 + 6 + 6 - 2 - 1 + 1 -11 -12 + 9 + 5 +13 -19 -12 - 8 - 1 + 1 - it - 2 +5 - 8 + 2 - it - 7 -23 +16 -53 - 3 Grand -13 1 1 0 5 - 2 +5 + 2 - 7 - 5 -lit - 6 8 8 6 6 + 8 + 9 -10 + 7 -20 -35 + 1 + 6 Total—entire +5 + It + b - 2 + 9 - h - 2 - 6 - 8 + 6 +12 + 9 + + + + 5 it 8 3 -10 0 + 6 + 2 + 8 - 2 +28 - b - 3 + 2 +5 0 + + - 3 3 6 3