Full text of H.8a Weekly Department Store Sales : August 24, 1953

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Ry
CONFIDENTIAL

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY /://

^

S a l e s i n s e l e c t e d departments

<.v

180

rl7U

161

158

pl61t

207

210

202

18U

1SS

196

210

20h

i
+ 9 |I

+ 3

281

270

r269

250

p221

216

217

209

251

196

201

220

186

—2

+ 7 ]

+1

195

rl8l

160

157

pl3b

1L6

173

179

179

127

lit6

188

165

+ 9

0

- l I!
1

- 1

236

229

r2li9

r2L5

P29U

260

228

193

252

300

278

262

167

-6

0

-10

269

2hh

237

r233

p227

216

212

232

281

2U7

238

2hh

216

252

2hO

r237

r226

p210

207

208

202

237

202

205

222

181

172

167

rl52

rl50

pl58

207

210

202

178

ISO

195

209

207

+ 1

- 1

Furniture & bedding

+ 2

+ 3

+1

Danes t i c f 1 . c o v ' g s

+ 1

+ it

Major a p p l i a n c e s

- 1

Radio,phonograph,TVl/

-16

ji

~

T o t a l of k d e p t s . 1 /

- 1

+ 1

- 1

- 2

+ 1

— 1

+

8

3

!
!

0

1

1
ALL OTHER SALES 1 /

]:

Monthly u n a t t e s t e d indexes
(I9I4I average monthly s a l e s = 100)
1952
1953
June) May |: Apr.
July
Aug.
May
|
!
Apr.
June

+ 1

- 2

GRAND TOTAL SALES l / g /

August 2h» 1953

H e ? " * *

Weekly unadjusted indexes
Percentage change from a year ago
aver, weeklysales=100)
(1941
li
weeks
One week ending
ending
1953
Aug,151Aug. 01Aug. 11 July25 Aug* ljT Aug. 151 Aug. 8 1 Aug. 11 July25 July

Department

NOT FOR PUBLICATION

+ 5

+ 1

!

t
•i
p—Preliminary.
1 / Monthly i n d e x e s f o r t h i s c a t e g o r y are not r e l e a s e d p u b l i c l y ; they are shown here s o l e l y t o permit comparisons w i t h departmental changes.
2 / Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons w i t h departmental
"**
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o the r e g u l a r weekly s a l e s report H.8 (based on about 55>0 s t o r e s ) .
N o t e : — T o t a l n a t i o n a l sample i s comprised of some 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximately 350 s t o r e s r e g u l a r l y
r e p o r t i n g monthly departmental f i g u r e s .




CONFIDENTIAL

United S t a t e s
Boston
Mew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas C i t y
Dallas
San Francisco

United S t a t e s
Boston
N6w Y ork
Philadelphia
Cleveland

NOT FOR PUBLICATION
S a l e s i n S e l e c t e d Departments
(Percentage change from corresponding period a y e a r ago)
Page 2
Furniture and bedding
Domestic f l o o r coverings
Major h o u s e h o l d a p p l i a n c e s
a weeks
h weeks
IT weeks
One week ending
One week ending
One week ending
ending
ending
ending
Aug. 151 Aug. 8 | Aug. 1 July 25 Aug. 15) Aug.15|Aug. b|Aug. 1|July251Aug. 15 Aug.15|Aug. 8|Aug. l [ J u l y 2 5 Aug, If?
+ 2
+ 1
+ 9
4* 3
+ 1
0
+ 3
- 2
- 1
- 1
- 1
+ 7
+ 1
+ 9
+ 6
+ 2 ~"+IT ~ w
+ 9
+11
+12
+ 8
-16
—10
+ 9
+13
+19
-32
~wr
-lit
+ 2
-10
- It
+13
+26
+ 2
+12
+ 9
-21
-30
-11
+13
- 7
- 7
+20
+21
+17
+16
+ 7
- 8
- 6
+k2
-13
—21
- 1
+ 9
+ 9
-29
+ 5
+11
- 2
+20
+ 2
-15
+15
+1
+1
+ 2
+ 2
+12
+ 5
-19
- 2
- it

SPECIAL "WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY bt DISTRICTS

-16

+35
+ 5

- 5

+28
- 8
+10
-10

+ 1
- 3
+ 7
-12

+23
+27
+16

+ 3
+12
+11
- 5

- 8

0
-

2

-19

+iii
+ 6
+ 2
-1*2

- 9
+28
- 1
-18

+2h |
+20 |

+2
+12*
+ 1
-25

-20
+68
-12
+15

-lli
+37
+ 7
+lli

+ 3
+18
- 3
+29

-21
+16
- 9
- 3

-Hi
+33
- 5
+13

+22
+iu ! + 8
+ h
+11
+13
+ 7
- 7
+11
+12
+63
+28 j +lk
+92
+13
+16
-12
+ 9
- 6
+ 1
0
-12
0
+16
+19
- 9 ! - 1
+26
+ 1
-32
- 8
- 1
+ 6
+hl
-16
+ 8
- 6
- 2 2 : -18
- 8
- 2
-22
-29
+ 9
- 7
0
r+ b
r- 3
-18
r+ 5
- h
-20
-18
-17
+ 5 ! -12
r-lli
-23
- 1h
-15
Radios,phonographs,televis i o n , e t c .
T o t a l of h departments
Grand T o t a l — e n t i r e s t o r e T f
U weeks
li weeks
II weeks
One week ending
One week ending
One week ending
V-.XJ.VAJL J t l g
ending
ending |
ending
Aug. 15"Aug.15|Aug. 8(Aug. I July25 Aug. 15 Aug.15[Aug. M|Aug. 1 | J u l y 2 5 Aug. 15
-16
- 6
0
- 8
-10
+ 1
- 1
0
- 1
+ 1
- 2
- 1
+ 3
+ 1
—22i
+18
+32
' - li
+ 1
0
+18
- 1
+ 1
- 3
- 2
+11
"TT
T T
- 9
- 8
- 8
«•* 2
-10
-12
-25
- 7
+ 1
- 6
- 8
+ l
- 1
- 3
- k
- 5
+20
-hi
+20
-13
+ it
- 3
+ 2
+19
+ 1
+ 9
+11
- 2
+ 8
+5
- 5
- 2
-37
-lli
-16
+ 8
+ 1
+5
0
0
+ 2
+ 6
- 7
-lit
+ 3
+ 5

Richmond
Atlanta
Chicago
S t . Louis

+52
-26
- 8
-li2

- 7
+ it
- It
-26

-19
-28
+10
+lli

Minneapolis
Kansas City
Dallas
San Francisco

-12
-29
+12
+ 6

-31
-53
-20
+15

+lili
-25
-lilt
r+lili




+ 6

-35 !
- 3 0 i1
+18
-18 |
-26 j
-88 '
-18
r+39

- 7
-22
+ 3
-22

-10
+20
- 1
-10

+11*
+ li
+ 6
-16

- 3
+ 2
+ li
- k

- li
+12
+13
+ 2

- 1
+10

+5

+ 2
- li

li
li
0
1

-15
-51
-20
+2li

+31

- 5
-13
-lli
- 3

+12
+ 6
-lli
r - li

+lli
-13
- 2
+ 6

+13

+
+
-

3
3
1
0

-12

+ 7
- 8

- 8

- 8

- 6
-

2

- 5

- 5
lt
2
li
li

- 8

+5

+ l
— 7

+5

- li
+ 1
r— li

0
+10
+10
+ 3

2
3
3
2
li
2
2
2