Full text of H.8a Weekly Department Store Sales : April 18, 1955

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T H 3

sir

CONFIDENTIAL ^ &lVR.

Sales i n selected departments

Department

NOT FOR PUBLICATION

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUM;

Apf?
19 195S

Percentage change from a year ago
U weeks
One week ending
ending
1955
Apr. 9 Apr . 2 Mar. 26 | Mar. 19 Apr. 9 IJar. I Feb. | Jan,

^UFL

Dec.

April 18, 1955

3

jisted indexes
# l y s a l e s = 100)
"WU19S4
| Apr.
Jan.
Mar. I Feb.

1953
Dec.

GRAND TOTAL SALES 1/ 2/

+ 5

+ 8

+ 1

+10

+ 6

e 98

76

85

191

100

90

75

80

186

Furniture and bedding

-23

+ 2

+ 1

+18

- 1

el20

llit

131

109

9it

105

109

110

103

Domestic f l o o r coverings

-16

+2h

+ 1

+15

+

h

e 89

81

89

85

70

76

72

75

81

Major appliances

+15

+31

+it5

+Zt3

+33

e 92

69

75

65

62

66

5it

59

57

Radio, phonograph, TV

-19

- 8

- 9

- 2

-10

el05

93

107

23it

76

107

90

101

225

Total of it departments 1/

-16

+ 8

+ 5

+17

+ 3

el05

9it

105

109

79

90

86

89

103

ALL OTHER SALES 1/

+ 7

+ 9

0

+ 9

+ 6

e 97

73

82

202

103

90

7h

79

196

.

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1/ Monthly indexes f o r t h i s category are not released publicly; they are shown here s o l e l y to permit comparisons with departmental changes.
3 / Figures are based on the abbreviated sample described i n note below and are presented here s o l e l y t o permit comparisons with departmental
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r to the regular weekly sales report H.8a (based on about 550 s t o r e s ) .
Note:i—Total n a t i o n a l sample i s comprised of some 115 s t o r e s (varies s l i g h t l y among departments) of the approximately 350 stores regularly
reporting monthly departmental f i g u r e s .
During March and April changes from a year ago r e f l e c t i n p a r t the f a c t t h a t l a s t year Easter was on April 18 while t h i s year i t was
on April 10. For t h i s reason i t i s estimated t h a t i n comparison with l a s t year an allowance should be made f o r an increase in sales of
about it per cent f o r the month of March as a whole and a corresponding decrease f o r the month of April as a whole. These allowances apply
to t h e f i g u r e s f o r the United S t a t e s .




q<NFIDENTIAL - F. R.

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY BY DISTRICTS
Sales i n Selected Departments

NOT FOR PUBLICATION

Page 2
Mai|or household appliances
Domestic f l o o r coverings
it weeks
Z* weeks
h weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr. 9 Apr. 2 Mar.26 Mar.19 Apr. 9 Apr. 9 Apr. 2 Mar. 26 [Mar. 19 Apr. 9 Apr. 9 Apr. 2 Mar.261Mar.19 Apr. 9
2
+18
1
-23
+2i*
- 1
-16
+ 1
+ 1*
+15
+15
+31
+1*3
+1*5
+33
- a
-23
+19
+10
-17
8'
0
+12 +108
+ 2
+ 5
- 7
+23
- 5 ' - 1
-10
- 2
+30
-33
+72
-10
-36
- 1
+ 1
+36
+17
+ 2
-11
+30
- 5
+ l
+ 6
- 2
-29
-12
+ 8
-18
-10
-31*
+1*8
+11*
-15
+21
- 5
+ 7
+21*
0
-19
- 2
0
+2l*
+18
+ h
-18
+1*2
+31
+63
+56
+1*9
4- 3
Furniture and bedding

United States
Boston
(New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis

+ 1
-20
-25
-16

Minneapolis
Kansas City
Dallas
San Francisco

- 2
+ 9
+11
+ 2

- 2
0
0
+ 8

+ 5
+22
+17
+18

0
+ 3
+ 1
+ 3

- 8
-51
-16
-1*3

- 8
+31
+16
0

-13
-20
+22
+10

+ 1*
+21*
+ 1*
+79

- 7
-11
+ 6
+ 1*

+ 7
- 5
+ 3
+71*

-22
+19
+31
+91*

Richmond
Atlanta
|phicago
S t . Louis

- 7
-17
-28
-33

— 2
+ i*
-15
-15

-28
- 8
-18
-30

-20
- 2
-12
- 8

-15
- 5
-18
-22

- 1
-21*
-19
-11

- 7
+H*
+12
+11*

- 5
+ 6
+ 8
+33

+11
+25
+11
+37

- 1
+ 5
+ 3
+17

+11
+ 7
+ 2
+ 6

- 1
+ 7
+16
+15

Minneapolis
Kansas City
Dallas
San Francisco

-29
+10
+17
-21

-15
-15
+1*7
- 1

+ 5
+27
+ 8
-10

+ 1*
+1*8
- 3
- 7

- 7
+17
+16
-10

-12
+ 3
+10
-18

- 7
+17
+1*3
r- 3

+27
+19
+31
+ 2

+ 9
+50
+12
+21

+ 5
+23
+23
+ 1

+11
+ 9
+22
+11*

+6
+19
+18
r+ 2

T

^iX.




+73
+53
+22
+96

+16
+32
+21*
+115

- 8
+22
-22
- 2
0
+ 1*
-19
+1*0
+15
-19
+21
+52
+23
- 3
+33
-20
-12
+15
0
- 9
+ 9
+ 2
+32
-29
+109
+69
+85
+53 +116
- 7
-26
0
+27
+ 1* +221
+ 9
+29
+30
- 3
+21*
+61
+1*9
-25
+70
+53
+20
-17
+ 5
+38
+12
0
+ 1
- 8
-12
-18
+31
-15
r-ll*
+15
-17
Radios,phonographs,television,etc.
Total of i* departments
Grand Total—entire s t o r e £ /
h weeks
1* weeks
U weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr. 9 Apr. 2 Mar. 26 |I•lar. 19 Apr. 9 Apr. 9 Apr. 2 |Mar.26 jMar.19 Apr. 9 Apr. 9 Apr. 2 (Mar.26 |Mar.19 Apr. 9
- 8
-10
0
+ 6
-19
- 2
-16
0
+10
+ 1
+ 5
+17
— 9
+ 5
+ 3
-20
-18
-56
+ 6
-31
-30
-16
+
1
*
-30
—
6
+ 9
+ i
+13
+ 3
+ 5
-16
-11
+21*
- 1
- 1
+
1
*
-30
0
- 2
+30
+ 1*
- 1*
+ h
+17
+ 3
+27
+ 5
— 2 -1*
-28
+12
+20
+ 2
+ 2
-35
- 2
- 1
-li
— 3
- 5
- 8
- 2
-19
+ 8
- 6
- 1
+10
- 5
+15
+1*
- 5
+11
+ 5
- 3
+ 7

United S t a t e s
Boston
New York
Philadelphia
Cleveland

"Ez 0^

+23
+67
+36
+198

.

.

1

' • ' 1

1

8
8
8
6

+ 7
+13
+11
+10

+ 2
+ 9
+ 5
+ 6

+12
- 6
+12
+ 1*

+ 8
+13
+17
+ 9

+ 9
+ 9
+17
+ 7

+
-