Full text of H.8a Weekly Department Store Sales : April 12, 1954

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SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUM5ARY

CONFIDENTIAL
,c-

of &'
Department

NOT FOR PUBLICATION

4ty

Sales in selected departments

April 12, 19$h

'Cfi
&1A /i,
Percentage change from a year ago
Weekly unadjusted indexes
k wks. (I9U7—It9 av.wkly.sales=100)
(1947One week ending
mending
1955"
1952"
mr
Apr.3 [Mar.27|Mar.20[Mar.13 Apr. 3 Apr. 3 Mar.27 Mar. 20 Mar.13Mar. jFeb. |JanT Dec. [Apr. jMar. [Feb. | Jan. Dec.

GRAND TOTAL SALES 1/2/

-10

r- 9

-11

- 6

- 9

100

98

93

90

e 91 p 75

80

186

95

100

77

81*

190

Furniture and bedding

+29

+11

- 3

+3

+ 8

112

118

106

111

ell2 pll6

110

103

108

105

121

120

112

Domestic f1, cov'gs

+2k

+10

- 6

- 8

+ 2

78

86

82

80

e 82 p 72

75

81

83

82

80

88

91

Major appliances

+18

+ 6

- 6

+17

+ 5

67

68

71

77

59

57

66

72

59

6U

66

Radio,phonograph, TV

+31

+28

+12

+16

+18

105

115

115

118

e 71 p 53
l
ell2 p 90

101

225

81

101

95

115

2hh

Total of Ij. depts. l/

+25

+11

- 3

+ h

+ 8

93

99

9U

97

e 96 p 88

89

103

89

92

9h

99

11h

ALL OTHER SALES l/

-13

r-11

-12

- 7

-11

100

98

93

89

e 9h p 7b

79

196

96

101

75

83

199

p--Preliminary.
r—Revised.
e—Estimated from weekly sales figures.
1/ Monthly indexes for this category are not released publicly; they are shown here solely to permit comparisons with departmental changes.
2/ Figures are based on the abbreviated sample described in note below and are presented here solely to permit comparisons with departmental
changes. For weekly movements of total department store sales, refer to the regular weekly sales report H.8a (based on about 550 stores),
Note: Total national sample is comprised of some 115 stores (varies slightly among departments) of the approximately 350 stores regularly
reporting monthly departmental figures.




CONFIDENTIAL - F. R.

SPECIAL TJEEKLY REPORT ON DEPARTMENT STORE SALES—SUMJARY BY DISTRICTS
Sales in Selected Departments
(Percentage change from corresponding period a year ago)
Furniture and bedding
Domestic floor coverings
h
weeks
U weeks
One week ending
One week ending
ending
ending
Apr. 3 |Mar.2?|Mar.20 [Mar.13Apr. 3 Apr.3 [Mar.2? [Mar.20 [Mar. 13Apr. 3
+29
+11
- 3
+ 3
+ B"
+10
T2C
- 6
^-o
+ 2
+ZTT +22
T "
+
+ 9
+ 7 ^-2T
+ 4
+62
+3b
+ 3
+10
+25
+lt9
+23
-13
+ 9
- 7
+21
-10
+ 3
- 6
+ l
+25
+18
-13
+ 7
+ 6
+12
-27
- 7
- 2
0
- 9
+12
-30
-10
-22

United States
Boston
New York
Philadelphia
Cleveland

r

Richmond
Atlanta
Chicago
St. Louis

+2ii
+33
+17
+18

- h
+ 2
+11
- 3

- U
+37
0
- 7

Minneapolis
Kansas City
Dallas
San Francisco

+ltO
+18
+25

+11
+50
+ 8

- 2

-16

-13
+ 5
+38

United States
Boston
New York
Philadelphia
Cleveland

~

Richmond
Atlanta
Chicago
St, Louis
Minneapolis
Kansas City
Dallas
San Francisco
For footnotes, see page




-10

+3 It
-10

+ 7
- 5
+ 8

+12
+13
+ 8
0

-20

+ 9
+12
+22

-18

-12

+15

Radios,phonographs,television,etc.
U weeks
One week ending
ending
Anr.3 |Mar.Z( [Mar.20|Mar. 13Apr. 3
1ST
w
~+I5~ "+35
~+FT ~ W
1 W
+12 "+37"
+76 +101
+12
+17
+lt6
-17
-26
- 3
- 9
-Hi
-11
+12
+32
+ 6
- 5
+33
+U7
+57
+1*1

+k9
+39
+57

+18
0
+lil
+17

+25
+120
- h
+ 5

+57
+19
-2k
r- 9

- 7
+27
-55
h

-12

-

+50

+59
- 6

+31
+37

- 2

-h3

+ 6
+131
+35
-U
+27

- 2

0
-2h
0
+ 9
Total of

+
+
+
+

5
7
1;
8

+35
- 9
-15
+38

0
+21
+5
-h7
-15
- 7
+15
+ 5
U departments

+32
+ 8
- 3
- 8

NOT FOR PUBLICATION
Page 2
Major household appliances
U weeks
One week ending
ending
Apr.3 Mar. 27 Mar. 20 [Mar.13Apr 3
+18
+ 6
- 6
+17
+ 5
-32
-11
-11
+ h
-12
+60
+68
+12
+18
+37
+12
-19
-31
+ 3
- 9
-21
-11
- 6
- 9
-12
+55
+37
+22
+3h

+25
-16
+23
+15

- 5
-12
+ 9
+ 7

+66
+33
-11
+50

+28
-15

+&3
+22
+10
+70
+32
-22
+31
ib2
+ith
+25
-16
+60
-58
-56
+5 it
-25
+1U
- 1 r+26
+11
+15
+12
Grand Total—entire store 2/
U
weeks
h weeks
One vreek ending
One week ending
ending
ending
Apr. 3 [Mar.27 [Mar. 20 |Mar. 13
Apr. 3 Apr.3 |Mar. 27 [Mar. 20 [Mar. 13
Apr. 3
+25
+11
+ 8
- 3
-10 r- 9
+ h
-11
- 6
- 9
+25
+23
- 2
-11
+ 6
-10
- 6
-15 " -16
-12
+61
+ 1
+39
+ 8
+25
+ h r+ 2
- 1
- 7
b
+16
+ 2
-15
- 1
- 3
- 6
-21
- 6
-15
-12
0
0
- 8
-21
- 8
-17
-10
-Hi
-17
-15
-

+12
+36

+38
+ 2
+35
+37

+37
+29
+21
+19

+H
+ 1
+12*
- 5

+ 1
+13
+ 8
+ 2

+U2
- 2
0
+19

+23
+ 9
+10
+ 8

- 6
-11
-12
- 5

+ 1
- 7
- 6
-13

-13
+ 1
-13
-12

-

+70
+69

+31
+55

+53
+26
+21
+ 5

+17
+20
-32
- h

0
+18
-31
- 1

+30
+12
+28
- 2

+22
+18
-11
- 1

- 5
-10
-13
-19

- 8
- 9
-Hi
r-12

- 8
- 5
-19
- 7

- 1
-11
+ 6
-10

-10

+58

+ 8

-20

- 1

+35
+ 6
+ 9
+26

2
9
3
6

-

5
6
9
9

- 6
- 9
-11
-12