Full text of H.8a Weekly Department Store Sales : April 11, 1955
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T CONFIDENTIAL - F. R. <v- ) NOT FOR PUBLICATION . ^ ^ ^ P H H A L Ti/EEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY^•X z : ' x , . - ^ S a l e s i n s e l e c t e d departments Department Percentage change from a year ago It weeks One week ending ending Apr. 2 Mar. 12 Apr, 2 |Mar. 26 Mar. 1911 ' 7 A p r i l 11, 1955 Mar. Monthly unadjoMXlffll&p&exes (19li7-ii9 average montra ^ c p a l e s = 100) 195a Mar. | Feb. | Jan. Apr. Dec, Feb. | Jan. 1953 Dec, GRAND TOTAL SALES l / 2 / + 8 r+ 1 +10 + 8 + 7 e 98 p 76 85 191 100 90 75 80 186 F u r n i t u r e and bedding + 2 + 1 +18 +lh + 8 el20 pllit 131 109 9h 105 109 110 103 Domestic f l o o r coverings +2k + 1 +15 +16 +12 e 89 p 82 89 85 70 76 72 75 81 Major a p p l i a n c e s +31 +U5 +U3 +62 +hh e 92 p 70 75 65 62 66 5lt 59 57 Radio, phonograph, TV - 8 - 9 - 2 + 5 - U el05 p 92 107 23h 76 107 90 101 225 T o t a l of U departments 1 / + 8 + 5 +17 +19 +12 el05 P 95 105 109 79 90 86 89 103 ALL OTHER SALES 1 / + 9 0 + 9 + 6 + 6 e 97 P 73 82 202 103 90 7U 79 196 r—Revised. e—Kstimatea irom weR.xj> —. p Preliminary. 1 / Monthly indexes f o r t h i s c a t e g o r y a r e not r e l e a s e d p u b l i c l y ; they a r e shown h e r e s o l e l y t o permit comparisons w i t h d e p a r men a c anges. 2 / F i g u r e s a r e based on the a b b r e v i a t e d sample d e s c r i b e d i n n o t e below and a r e p r e s e n t e d here s o l e l y t o permit comparison p . changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H. a ( ase on a ou _ ^ ^ N o t e : — T o t a l n a t i o n a l sample i s comprised of seme 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximate y j p s ores r gu y r e p o r t i n g monthly d e p a r t m e n t a l f i g u r e s . . . . Q During March and .April changes from a y e a r ago r e f l e c t i n p a r t t h e f a c t t h a t l a s t year E a s t e r was on A p r i l 1 w i e ^ ^ » on A p r i l 10. For t h i s r e a s o n i t i s e s t i m a t e d t h a t i n comparison w i t h l a s t y e a r an allowance should be made f o r an i n c r e a s e •, about U p e r c e n t f o r t h e month of March as a whole and a corresponding d e c r e a s e f o r t h e month of A p r i l as a whole. These a o PP y t o t h e f i g u r e s f o r t h e Unjited S t a t e s * CONFIDENTIAL - F . R. Page 2 Maj«or household. appliances U weeks Z* weeks Z* weeks One week ending One week ending One week ending ending ending ending Mar. 26 Mar. 1911Mar.12 Apr. 2 Apr. 2 |Mar. 26 Mar. 19 Mar. 12 Apr. 2 Apr. 2 Mar. 26 |Mar. 19 {Mar. 12 Apr. 2 +62 +hk +53 +1*5 + ti + 1 +10 +16 +12 +31 +22* + 1 +1U +15 + 2 +19 0 + 2 +100 + 2 - 2 - ti +19 - 1 2 + 5 -17 - 5 +116 +30 +32 -10 + 1 +32 + 1* - 1 + 6 +36 - 2 +30 +25 +72 +20 +26 +21 +1*8 -10 -10 0 + 8 + 6 -18 T 2 - 1* -12 -15 +51* 0 +52 +56 0 +1*2 -18 +12 +63 +18 + 1* - 2 + 9 +13 F u r n i t u r e and bedding ijcited States Piston New York Philadelphia Cleveland Richmond Atlanta Chicago S t . Louis Minneapolis Kansas CityDallas San F r a n c i s c o United S t a t e s Boston New York Philadelphia Cleveland Richmond ptlanta Chicago S t . Louis Minneapolis Kansas C i t y Dallas San F r a n c i s c o NOT FOR PUBLICATION SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY Hf DISTRICTS S a l e s i n S e l e c t e d Departments Apr. 2 + 2 - B -10 + i +21* - 2 + 9 +11 + 2 r - 2 0 0 + 8 + 5 +22 +17 +18 - 2 +29 +38 +12 Domestic f l o o r coverings 0 +15 +16 +10 -8 +31 +16 0 -13 -20 +22 +10 + 1* +21* + 1* +79 +15 +10 +31* - 7 0 + 8 +18 +18 -22 +19 +31 +911 +23 +67 +36 +198 +73 +53 +22 +96 +57 +173 465 +100 +32 +75 +38 +120 +26 +15 +•21 + 6 -19 +22 +33 -22 - 2 +52 +27 +tio +37 +15 +15 +109 ; +87 + 7 1 +20 +116 +69 0 +1*1* + 2 +21* + 9 +32 -12 +15 - 9 +1*5 +61 + 3 6 +70 +21* 8 + 1* +29 +23 +221 + 9 -11 +27 -25 - 3 *17 - 9 +15 *17 +20 0 -17 +25 +38 +22 -12 +31 + 9 1+ 6 + 5 Grand T o t a l — e n t i r e s t o r e <7 T o t a l of 2* departments Radios,phonographs,television, e t c . Z * weeks U weeks k weeks One week ending One week ending One week ending ending ending ending Apr. 2 IMar. 26 Mar. 19 IMar. 12 Apr. 2 Apr. 2 [Mar. 26 Mar. 191 Mar. 12 Apr. 2 Apr.2 IMar.26IMar.19(Mar.12 Apr. 2 + 0 +10 + 7 + 0 r+ 1 +12 + 8 +19 • - 8 - 2 +17 + 5 + 5 - 9 - k + 6 + 2 + h +13 + 5 - 2 - 2 -28 -16 -16 + 9 + 3 -29 -31 -38 + 8 + 8 + 1* +17 +11 r+ 3 +2)4 — 2 +17 +30 -11 - 1 +13 + h + 5 + 2 + 3 +20 - 2 + 1 - 1 + 8 - 5 + 6 +12 - 2 +27 2 + 5 - 3 + 2 2 6 +10 + 7 + 8 + 8 +11* 8 - 2 - 1 +15 -19 - 5 - 3 - 2 + 1* -15 -15 -15 -15 +1*7 - 1 -28 -20 - - 8 -18 -30 + 5 +27 + 8 -10 +20 -12 +21* +22 - - 2 8 + h +1*8 - 3 - 7 8 -35 0 + 8 -16 - 6 + 3 - 6 -16 -13 +11 +11* - 8 - 7 +11* +12 +11* - 7 +17 +1*3 - 1* +16 +58 +33 +11 +25 +11 +37 +27 +19 +31 + 2 + 9 +50 +12 +21 - 5 + 8 + 6 +21* + 1* +25 +17 +27 - 1 + 7 +16 +15 +12 +32 + 6 + 3 +10 +30 +22 + 6 +19 +18 + 3 +1*0 + 6 - 8 r+ 8 + 7 +10 + +12 + 8 + 7 +10 +11 +12 + 6 - 8 +11 - 6 +10 +18 +15 + 9 + 8 +13 +17 + 9 +15 +17 + 1 + 9 +12 - 6 +12 r + 1* +13 2