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T

CONFIDENTIAL - F. R.
<v-

)

NOT FOR PUBLICATION

. ^ ^ ^ P H H A L Ti/EEKLY REPORT ON DEPARTMENT STORE SALES—UNITED STATES SUMMARY^•X z : ' x , . - ^
S a l e s i n s e l e c t e d departments

Department

Percentage change from a year ago
It weeks
One week ending
ending
Apr. 2
Mar.
12
Apr, 2 |Mar. 26 Mar. 1911

'

7

A p r i l 11, 1955

Mar.

Monthly unadjoMXlffll&p&exes
(19li7-ii9 average montra ^ c p a l e s = 100)
195a
Mar. | Feb. | Jan.
Apr.
Dec,
Feb. | Jan.

1953
Dec,

GRAND TOTAL SALES l / 2 /

+ 8

r+ 1

+10

+ 8

+ 7

e 98

p 76

85

191

100

90

75

80

186

F u r n i t u r e and bedding

+ 2

+ 1

+18

+lh

+ 8

el20

pllit

131

109

9h

105

109

110

103

Domestic f l o o r coverings

+2k

+ 1

+15

+16

+12

e 89

p 82

89

85

70

76

72

75

81

Major a p p l i a n c e s

+31

+U5

+U3

+62

+hh

e 92

p 70

75

65

62

66

5lt

59

57

Radio, phonograph, TV

- 8

- 9

- 2

+ 5

- U

el05

p 92

107

23h

76

107

90

101

225

T o t a l of U departments 1 /

+ 8

+ 5

+17

+19

+12

el05

P 95

105

109

79

90

86

89

103

ALL OTHER SALES 1 /

+ 9

0

+ 9

+ 6

+ 6

e 97

P 73

82

202

103

90

7U

79

196

r—Revised.
e—Kstimatea irom weR.xj>
—.
p Preliminary.
1 / Monthly indexes f o r t h i s c a t e g o r y a r e not r e l e a s e d p u b l i c l y ; they a r e shown h e r e s o l e l y t o permit comparisons w i t h d e p a r men a c anges.
2 / F i g u r e s a r e based on the a b b r e v i a t e d sample d e s c r i b e d i n n o t e below and a r e p r e s e n t e d here s o l e l y t o permit comparison
p
.
changes. For weekly movements of t o t a l department s t o r e s a l e s , r e f e r t o t h e r e g u l a r weekly s a l e s r e p o r t H. a ( ase on a ou
_
^ ^ N o t e : — T o t a l n a t i o n a l sample i s comprised of seme 115 s t o r e s ( v a r i e s s l i g h t l y among departments) of the approximate y j p s ores r gu
y
r e p o r t i n g monthly d e p a r t m e n t a l f i g u r e s .
.
.
.
Q
During March and .April changes from a y e a r ago r e f l e c t i n p a r t t h e f a c t t h a t l a s t year E a s t e r was on A p r i l 1 w i e ^
^
»
on A p r i l 10. For t h i s r e a s o n i t i s e s t i m a t e d t h a t i n comparison w i t h l a s t y e a r an allowance should be made f o r an i n c r e a s e
•,
about U p e r c e n t f o r t h e month of March as a whole and a corresponding d e c r e a s e f o r t h e month of A p r i l as a whole. These a o
PP y
t o t h e f i g u r e s f o r t h e Unjited S t a t e s *




CONFIDENTIAL - F . R.

Page 2
Maj«or household. appliances
U weeks
Z* weeks
Z* weeks
One week ending
One week ending
One week ending
ending
ending
ending
Mar. 26 Mar. 1911Mar.12 Apr. 2 Apr. 2 |Mar. 26 Mar. 19 Mar. 12 Apr. 2 Apr. 2 Mar. 26 |Mar. 19 {Mar. 12 Apr. 2
+62
+hk
+53
+1*5
+ ti
+ 1
+10
+16
+12
+31
+22*
+ 1
+1U
+15
+ 2
+19
0
+ 2
+100
+ 2
- 2
- ti
+19
- 1
2
+ 5
-17
- 5
+116
+30
+32
-10
+ 1
+32
+ 1*
- 1
+ 6
+36
- 2
+30
+25
+72
+20
+26
+21
+1*8
-10
-10
0
+ 8
+ 6
-18
T
2
- 1*
-12
-15
+51*
0
+52
+56
0
+1*2
-18
+12
+63
+18
+ 1*
- 2
+ 9
+13

F u r n i t u r e and bedding

ijcited States
Piston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas CityDallas
San F r a n c i s c o

United S t a t e s
Boston
New York
Philadelphia
Cleveland
Richmond
ptlanta
Chicago
S t . Louis
Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o



NOT FOR PUBLICATION

SPECIAL WEEKLY REPORT ON DEPARTMENT STORE SALES—SUMMARY Hf DISTRICTS
S a l e s i n S e l e c t e d Departments

Apr. 2
+ 2
- B
-10
+ i
+21*
- 2
+ 9
+11
+ 2

r

- 2
0
0
+ 8

+ 5
+22
+17
+18

- 2
+29
+38
+12

Domestic f l o o r coverings

0
+15
+16
+10

-8
+31
+16
0

-13
-20
+22
+10

+ 1*
+21*

+ 1*
+79

+15
+10
+31*
- 7

0
+

8

+18
+18

-22
+19
+31
+911

+23
+67
+36
+198

+73
+53
+22
+96

+57
+173
465
+100

+32
+75
+38
+120

+26
+15
+•21
+ 6
-19
+22
+33
-22
- 2
+52
+27
+tio
+37
+15
+15
+109
;
+87
+
7
1
+20
+116
+69
0
+1*1*
+
2
+21*
+
9
+32
-12
+15
- 9
+1*5
+61
+
3
6
+70
+21*
8
+
1*
+29
+23
+221
+ 9
-11
+27
-25
- 3
*17
- 9
+15
*17
+20
0
-17
+25
+38
+22
-12
+31
+ 9 1+ 6
+ 5
Grand
T
o
t
a
l
—
e
n
t
i
r
e
s
t
o
r
e
<7
T o t a l of 2* departments
Radios,phonographs,television, e t c .
Z
*
weeks
U weeks
k weeks
One week ending
One week ending
One week ending
ending
ending
ending
Apr. 2
IMar.
26
Mar.
19
IMar.
12
Apr.
2
Apr. 2 [Mar. 26 Mar. 191 Mar. 12 Apr. 2 Apr.2 IMar.26IMar.19(Mar.12 Apr. 2
+
0
+10
+ 7
+ 0
r+ 1
+12
+ 8
+19
• - 8
- 2
+17
+ 5
+ 5
- 9
- k
+
6
+
2
+ h
+13
+ 5
- 2
- 2
-28
-16
-16
+ 9
+ 3
-29
-31
-38
+
8
+
8
+ 1*
+17
+11
r+ 3
+2)4
— 2
+17
+30
-11
- 1
+13
+ h
+ 5
+
2
+ 3
+20
- 2
+ 1
- 1
+
8
- 5
+ 6
+12
- 2
+27
2
+ 5
- 3
+
2
2
6
+10
+ 7
+
8
+
8
+11*
8
- 2
- 1
+15
-19
- 5
- 3
-

2

+ 1*
-15
-15
-15
-15
+1*7
- 1

-28

-20

-

-

8

-18
-30
+ 5
+27
+

8

-10

+20

-12

+21*
+22

-

-

2

8

+ h
+1*8
- 3
- 7

8

-35
0
+ 8
-16

- 6
+ 3
-

6

-16
-13
+11
+11*
-

8

- 7
+11*

+12
+11*
- 7
+17
+1*3
- 1*

+16
+58

+33

+11
+25
+11
+37

+27
+19
+31
+ 2

+ 9
+50
+12
+21

-

5

+

8

+ 6

+21*

+ 1*
+25
+17
+27

- 1
+ 7
+16
+15

+12
+32
+ 6
+ 3

+10
+30
+22
+ 6

+19
+18
+ 3

+1*0

+

6

- 8
r+ 8

+ 7

+10

+

+12
+ 8
+ 7
+10
+11
+12
+ 6

-

8

+11

-

6

+10

+18
+15
+ 9

+ 8
+13
+17
+ 9

+15
+17
+ 1
+ 9

+12
- 6
+12
r + 1*

+13

2