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IOR IMMEDIATE' RELEASE
June II, 1964
MONTHLY i>EP.iBTHSNT STORE SALES, BY DZP.IRTMRNT;
ITnlTSD ST^TCS - APRIL 1964
(Based on retail dollar amounts)
/ Summary by Selected Department.Groups

* Main Store
(Piece
|
| Women's I
I
1
j
[Small MiscelMain 1 apparel | Men's]
| Home jgoods
[wares
laneous
store j and
| and Ij furnish-1 and
|
boy's|1 ings }house- |1
total j acces| sories
I • ••
wear |
I hold
1 textilest
1
1
1
SALES INDESES Unadjusted, 1947-49 average monthly sales = 100)
Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.
Nov.
Dec.

1962
1962
1962
1962
1962
1962
1962
1962
1962
1962
1962
1962

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.
Nov.
Dec.

1963
1963
1963
1963
1963
1963 .
1963
1963
1963
1963
1963
1963

98
87
111
117
119
113
100
117
120
129
147
253

Jan.
Feb.
Mar.
Apr.

1964
1964
1964
1964

105
99
121
117

97
85
112
115
118
109
94
109
116
128
' 154
235

Basement
store
total

84
90
82
75
124
94
108
135
116
125
104
134
89 * .. 88
112
99
128
105
124
136
149
174
328
217

106
99
118
102
119
111
107
114
118
135
152
176

139
69
82
73
86
76
92
112
84
94
99
122

108
96
110
107
123
119
95
108
113
125
168
327

76
73
88
101
98
114
94
94
84
104
196
389

79
69
100
112
107
s 101
78
103
106
116
131
190

91
84
125
134
125
106
93
121
131
136
143
232

86
78
96
110
111
139
95
109
110
120
170
358

104
99
113
107
121
118
116
121
, 126
138
147
189

147
71
79
78
89
78
100
120
89
96
97
132

107
98
106
111
127
119
. 100
ill
117
128
158
352

78
77
89
106
105
116
100
100
87
105
170
419

76
, 68
99
112
101
102
83
111
109
112 _
126 ^
205

97
97
140
125 ;

90
86
108
107

111
116
113
124

157
79
79
86

114
109
116
U6

86
85"
107
95

81
77
110
106

Figures for departments within groups given on following pages.




*

G.7.3

Page 2
MONTHLY DEP.iBTHnNT STORE SALES, BY DEPARTMENTS
maTZD STATES - APRIL 1964
Department

GR iMD TOTAL - entire store

Unadjusted
Percentage change from
indexes
corresponding period
a year ago
(1947-49 av. = 100 )
Apr. 1'54lifer. '6414 mos. *6'
k Apr. '64 IMar. '64
0
+ 9
+ 7
- ,

MAIN STORE TOTAL

0

+ 9

+ 7

117

121

PI3CE GOODS, HOUSEHOLD TEXTILES

+12

+ 1

+ 8

86

79

Piece goods
Silks, velvets, synthetics
Woolen yard goods
Gotten yard goods

+ 2
+ 6
-14
0

»• 1
+ 1
- 1
- 6

+
+
+
+

70
18
108

69

79
77
58
101

Household textiles
Linens and towels
Domestics—muslins, sheetings
Blankets, comforters, spreads

+17
+13
+25
+16

+
+
+

2
6
2
1

+ 6

99
100
104
98

77
82
73
77

SMALL WARES

+ 5

+10

+ 8

116

116

+2
+13

+ 8

+ 7
+ 6
+10

104
126
148

109
148

- 3
+ 4
-10
+ 3

+ 9
+ 3
+10
+15

+ 5
+ 5
+ 1
+14

U
94
150

92
85
95
109

+13
+ 3
+12
- 3

- 7
+15
+11
+17

+ 3
+ 8
+10
+ 7

108
127
98

92
124
136
115

(/OMEN'S APPAREL AND ACCESSORIES

- 7

+12

+ 6

125

' 140

Roman's accessories
Neckwear and scarfs
Handkerchiefs
Millinery
Women's and children's gloves
Corests and brassieres
Women's, children's hosiery

-12
- 4
-15
-42
-30
+ 5
-.5

+14
+13
+24
+37
+38
+ 6
+ 4

+ 4
+ 7
+ 4
0
- 1
+ 8
+ 1

109
120

39
79
85
190
82

129
128
47
166
124
182
92

Underwear, slips, andnegligees
Knit underwear
Silk & muslin underwear, slips
Negligees, robes, loung. apparel
Infants' wear
Handbags, small leather goods
Women's and children's shoes
Children's shoes
Women's shoes

+ 7
+ 8
+ 6
+ 4
-17
-16
-15
-42
- 9

+ 4
+ 7
+ 2
+ 2
+13
+22
+16
+32
+12

+ 7
+ 9
+ 5
+ 5
+ 2
+ 4
+ 4
- 1
+ 5

89
118
72
97
103
122
140
101
*56

79
107
63
88
140
144
171
173
170

Laces, trimmings, embroideries,
and ribbons
Notions
Toilet articles, drug sundries
Silverware and jewelry
Silverware and clocks
Costume jewelry r'
Fine jewelry and > watches
Art needlework
Books and stationery
Books and magazines
Stationery




+ 1
. + 6

+ 7

_

6
8
8
1

+ 8
+10
+ 9

89

98

Page 3

6.7.3
MONTHLY DEPARTilSKT STORE SALES, BY DEPARTMENTS
UNITED STATES - APRIL 1964

T
Department
yam's

|Apr. '64 IHar.o *64 |4 mos„ '6'h Apr. '6*Ffffer. »64
APPAREL, ACCISSORISS (Cent.)

Women's apparel
Women's, misses1 coats and suits
Women's, misses'coats
Women's, and misses' suits
Juniors' and girls' wear
Juniors' costs, suits, dresses
Girls' wear

- 3
- 2
+ 1
- 7
-15
- 6
-24

+11
+10
+ 8
+19
+22
+22
+22

' Uooon'c onr! misses' drcsces
Inexpensive dre-v.es
Better Cr:cses
Blouses, ckirts, sport::. ~r
..prone, housedresses, uniforms
Furs

+ 1
0
+ 2
+ 4
+ 4
-9

+
+
+
+

MEN'S AMD BOYS' './EAR

- 2

+13

+ 6

+ 7
+ 3
-22
- 7

+ 8
+12
+22
+17

+
+
+
+

Men's
Men's
Boy's
Men's

Unadjusted
indexes

Percentage change from
corresponding period

clothinf
furnishings and hats
wear
& boys' shoes, slippers

HOMEFURNISHINS.

7
7
7
6
0
+ 1

+ 7
+ 7
+ 5
+12
+ 7
+10
+ 4

140
92
96
91
145
160
128

151
122
124
118
207
197
21&

+ 8

155
166
148
182
159
74

144
150
135
162
129
75

+ 8
+
+
+
-

8
8
5
1
'

107

108

129

110

A13
130

*2
158
" 150

8
7
1
7

H3

90

+16

0

+10

124

Furniture and bedding
Mattresses, springs, studio beds
Upholstered, other furniture
Domestic floor coverings
Rugs and carpets
Linoleum

+19
+21
+20
+19
+18
+25

- 2
- 8
+ 1
- 5
-4
'
2

+11
+ 9
+12
+ 8

145
152
147
101
107
63

Draperies, curtains, upholstery
Lamps and shades.
China and glassware
Major household appliances
Housewares (incl. small appliances)
Gift shop

+ 9
+16
+ 8
+11
+17
+10

+
+
-

3
1
6
6
0
+10

•+. 9

Radios, phonographs, television,
pianos, records, sheetmusic, in6tr. +21
Radios, phonographs, television . +22
Records, sheet music, instr.
+13

+ 4
+ 3
+ 5

+15
+16
+ 8

MISCELLANEOUS KERCH\NDISE DEPTS.

-10

Toy&f games, sporting goods, cameras - 1
Toys and games
-16
Sporting goods and cameras
+ 9
+16
Luggage
Candy
-53




+ 9
+17
+10 "i
+ 9
+ 5
+11
+10

+20

* 6 /

+14
+18
+11
+10
+118

+ 9
+ 2
+14
+20
+ 6

1

126
133
127
.101
. 104
52

117
92
104
86
144
115

104
81
101
73
120
108

163
148
169

191
180
180

95

107

87
48
161
94
80

84
1 55
130
84
253

G.7.3

PAGE 4
MONTHLY DEPARTMENT STORE SALES, BY DEPABTK'^NTS (Continued)
y

UNITED STATES - j\P?.IL~1964
Unadjusted
Percentage change from I
indexes
corresponding period
(1947-49 av. = 100T)
a year ago
Apr. 64|Mar. '64b mos. '64Apr. '64|Mar- 16L110
106
+12
+ 5
- 5

Department
BASEMENT STCP5J TOTAL

Domestics and blankets

+20

- 3

+ 8

133

77

Women*s, misses1 ready-to-wear

- 8

+14

+ 6

105

116

+ 2
- 4
+ 5
-11
- 3
+ 6
—26
-18
+ 2

+10
+ 7
+10
+13
+12
+ 6
+27
+17
+ 6

+
+
+
+
+
+
+
+
+

8
4
9
5
7
8
3
1
7

118
y
y
107
154
117
102
y

114
yt
y
108
ICO

y

Men's and boys' wear

- 8

+13

+4

121

126

Men's wear
Men's clothing
Men's furnishings
Boy's wear

+ 1
- 1
+ 4
-31

+ 8
+ 7
+ 9
+27

+ 6
+ 4
+ 6
0

125
134
114
113

108
129
96
192

Intimate apparel
Hosiery
Underwear, corsets & brassieres
Coats and suits
Dresses
Blouses, skirts, and sportswear
Girls' wear
Infants' wear
Aprons, housedresses, uniforms

,

79

126
177
128

+14

- 3

+ 6

99

79

Shoes

-19

+19

+ 4

109

138

N0RM5RCH.INDISE TOTAL

+ 1

+ 8

+ 7

145

153

Barber and beauty shop

+ 5

- 1

+ 3

184

157

Homefurnishings

—

1/ The 1947-49 average of monthly sales for each department is used as the base in
computing indexes for that department# For description of series, see pages
1146-49 of the November 1953 FedeivJ. Reserves Bulletin, A brochure containing
back data for the departmental series for the period 1940-1952 and summary tables
for individual years after that period may be obtained from the Division of
Administrative Services, Board of Governors of the Federal Reserve System,
Washington 25, D. C. The back data include figures on departmental stocks but
only through 1963, since such information was discontinued beginning in 1964.
2/ Data not available.
Note: Based on reports from a gropp of large department stores located in various
cities throughout the country. In 1963, sales at these stores accounted for more
than one third of estimated total department store sales. Not all stores report
data for all of the departments shown; consequently, the sample for the individual departments is not so comprehensive as that for the total.