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rc28B64
6.7.3

. .2SEHVBBJU

FOR D0CDIATE RELEASE
Oteabcr 24, 1964.

. . :z:vaom>

MONTHLY DSPAlEPggr STORE-SUES, EI DEPARTMENTS
UNITED STATES - OCTOBER 1964
(Beced on retell dollar mounts)
Summery by Selected Department Groups

Piece
goods Small Miscel- BaseHome
furnish- and
wares laneous ment
housestore
, ings
hold
total
itextiles
SALES INDEXES (Unadjusted, 1947-49 average monthly sales * 100)
Main
store
total

K men's
apparel
and
accessories

Men's
and
boys'
wear

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.
Nov.
Dec.

1962
1962
1962
1962
1962
1962
1962
1962
1962
1962
1962
1962

97
85
112
115
118
109
94
109
116
128
154
235

90
82
124
135
125
104
89
112
128
136
149
217

84
75
94
108
116
134
88
99
105
124
174
328

106
99
118
102
119
111
107
114
118
135
152
176

139
69^
82
73
86
76
92
112
84
94
99
122

108
96
110
107
123
119
95
108
113
125
168
327

76
73
88
101
98
114
94
94
84
104
196
389

79
69
100
112
107
101
78
103
106
116
131
190

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.
Nov.
Dec.

1963
1963
1963
1963
1963
1963
1963
1963
1963
1963
1963
1963

98
87
111
117
119
113
100
117
120
129
147
253

91
84
125
134
125
106
93
121
131
136
143
232

86
78
96
110
111
139
95
109
110
120
170
358

104
99
113
107
121
118
116
121
126
138
147
189

147
71
79
78
89
78
100
120
89
96
97
132

107
98
106
111
127
119
100
111
117
128
158
352

78
. 77
89
106
105
116
100
100
87
105
170
419

76
68
99
112
105
102
83
111
109
112
126
205

Jan.
Feb.
Mar.
Apr.
May
June
July
Aug.
Sept.
Oct.

1964
1964
1964
1964
1964
1964
1964
1964
1964
1964

105
97
90
114
86
111
157
81
86
109
99
97
116
85
77
79
116
121
140
108
113
no
79
107
125
86
116 » 95
106
117
107
124
128
131
135
119
131
117
111
111
133
108
123
114
151
132
85
128
100
109 . 108
109
104
126
87
110
108
119
121
109
115
100
127
124
116
141
123
137
96
128
95
130
139
125
143
152
145
149
100
112
Figures for departments within groups given on' following pages.




G. 7.3

Page 2
MONTHLY DEPARTMENT STORE SALES, BY DEPARTMENTS
UNITED STATES t OCTOBER 1964

Department
GRAND TOTAL - entire store

Unadjusted
Percentage change from
incle*e8
corresponding period
(1947-49 av.-100=0
a vear ago
Oct.'64 1 Sent.'64110 mos.'64 Oct.'64 1 Sent.'64
+11
+ 8
+ 7

MAIN STORE TOTAL

+11

+ 9

+ 7

143

130

PIECE GOODS, HOUSEHOLD TEXTILES

+ 4

+ 7

+ 6

100

96

Piece goods
Silks, velvets, synthetics
.-Woolen yard goods
Cotton yard goods

0
- 3
+ 3
- 3

+ 1
+ 3
0
+ 1

+
+
+
-

3
5
4
1

77
67
137
55

72
59
129
60

Household textiles
Linens and towels
Domestics—muslins, sheetings
Blankets, comforters, spreads

+
+
+
+

6
4
5
8

+11
+13
+15
+ 6

+
+
+
+

8
8
9
6

115
112
99
147

111
102
113
129

SMALL WARES

.

+ 8

+10

+ 7

13?

128

Laces, trimmings, embroideries,
and ribbons
Notions
Toilet articles, drug sundries•

+10
+ 7
+10

+ 8
+ 5
+14

+ 8
+ 5
+ 9

94
120
164

85
127
154

Silverware and jewelry
T
Silverware and clocks
Costume jewelry
Fine jewelry and watches

+ 6
+12
+ 1
+ 9

+10
+14
+ 3
+16

+ 7
+ 9
+ 2
+12

120
106
125
165

103
96
98
145

Art needlework
Books and stationery
Books and magazines
Stationery

0
+ 9
+ 7
+ 9

- 2
+10
+ 7
+11

+
+
+
+

1
8
8
7

138
153
143
153

123
139
129
142

WOMEN'S APPAREL AND ACCESSORIES

+12

+ 7

+ 6

152

141

Women's accessories
Neckwear and scarfs
Handkerchiefs
Millinery
Women's and children's gloves
Corsets and brassieres.
Women's, children's hosiery

+10
+12
+ 3
+ 8
+23
+ 5
+13

+
+
+
+
+
+

7
5
7
4
1
9
8

+
+
+
+
+
+
+

5
7
4
3
5
7
4

137
166
50
120
165
190
106

127
137
40
109
92
187
97

+10
+11
+9
+ 7
+ 6
+ 7
+10
+19
+ 7

+
+
+
+
+
+
+
+
+

7
7
5
7
4
4
5
2
6

102
133
_ 80
W
147
151
162
106
177

86
118
67
92
143
145
171
162
175

Underwear, slips, and negligees +10
Knit underwear
+ 5
Silk & muslin underwear, slips +11
Negligees, robes,. loang. apparel+13
Infants' wear
+14
Handbags, small leather goods
+ 7
Women's and children's shoes
+ 9
Children's shoes
+ 5
Women's shoes
+10




-

6* 7.3

Page 3
MONTHLY DEPARTMENT STORE SALES, BY DEPARTMENTS
UNITED STATES f OCTOBER 1964

Percentage change from
Unadjusted
corresponding period
indexes
a year ago
(1947-49 ay. = 1 0 ^ 1
Oct.'641 Sept,* 64110 mos.'64 Oct.'64 J Sept.'64
WOMEN'S APPAREL, ACCESSORIES (Cont. I
Department

Women's apparel
Women's,misses' coats and suits
Women's, misses' coats
Women's, misses' suits
Juniors' and girls' wear
Juniors' coats, suits, dresses
Girls' wear

+14
+32
+36
+16
+17
+18
+16

+ 8
+ 5
+ 6
+ 5
+10
+10
+11

+ 7
+ 9
+ 9
+11
+ 8
+10
6

+

168
149
163
91
186
175
200

154
107
111
89
183
167
201

Women's and misses' dresses
Inexpensive dresses
Better dresses
Blouses, skirts, sportswear
Aprons, housedresses, uniforms
Furs

+ 3
+ 4
+ 4
+14
- 3
+ 9

+ 5
+ 5
+ 5
+10
+ 3
+ 6

4.5
+ 5
+ 6
+ 9
+ 3
+ 1 .

146
155
139
220
115
159

147
155
138
211
122
102

MEN'S AND BOYS' WEAR
Men's
Men's
Boys'
Men's

clothing .
furnishings and hats
wear
& boys' shoes, slippers

HOMEFURNISHINGS

+22

+12

+ 9

145

123

+29
+18
+19
+14

+11
+10
+15
+15

+12
+ 9
+ 95

173
125
150
160

129
99
163
160

+

+ 8

+ 9

+ 9

149

137

Furniture and bedding
Mattresses, springs, studio beds
Upholstered, other furniture
Domestic floor coverings
Rugs and carpets
Linoleum

+ 9
+ 6
+11
+12
+12
+10

+1L
+ 7
+13
+ 7
+ 5
+17

+ 9
+ 8
+11
+ 7
+ 8
+ 9

169
173
168
163
173
60

154
175
148
128
126
58

Draperies, curtains, upholstery
Lamps and shades
China and glassware
Major household appliances
Housewares (incl. small appliances)
Gift shop

+ 5
+ 7
+ 5
+ 3
+ 6
+10

+ 7
+ 9
+ 3
+ 5
+ 7
+12

+ 7
+ 7
+ 7
+ 8
+ 8
+10

145
125
125
89
134
161

115
104
110
95
147
125

Radios, phonographs, television,
pianos, records, sheetmusic, instr. +15
Radios, phonographs, television
+18
Records, sheet music, instr.
+ 4

+15
+13
+19

+13
+14
+ 9

253
285
194

235
267
119

+ 7

+ 8

+ 6

112

95

Toys, games, sporting goods, cameras + 8
Toys and games
+ 4
Sporting goods and cameras
+12
Luggage
+13
Candy
+ 7

+10
+ 7
+14
+21
+ 6

+ 8
+ 4
+12
+16
+ 5

111
83
172
91
147

95
62
163
100
111

MISCELLANEOUS MERCHANDISE DEPTS.




G.7.3

Page 4
MONTHLY DEPARTMENT STORE SALES, BY DEPARTMENTS
UNITED STATES - OCTOBER 1964

Department
BASEMENT STORE TOTAL

Percentage-change from
corresponding period
<1947-49 av. - 1 0 0 ^
a vear* ago
Oct.' 641 Sent.' 64110 aos.'64 Oct.'64 1 Sept.'64
+ 5
116
+ 6
125
, +12

Domestics and blankets

+ 5

+ 7

+ 6

111

105

Women's, misses' ready-to-wear

+14

+ 6

+ 6

124

114

+11
+13
+10
+35
0
+18
+23
+15
- 7

+ 9
+ 7
+10
- 3
+ 3
+14
+10
+ 3
- 4

+ 7
+ 5
+ 7
+ 6
+ 4
+10
+ 6
+ 3
+ 2

125
2/

113

2/

120
88
196
167
148
2/

2/
83
91
183
163
149
2/

Men's and boys' wear

+18

+ 5

+ 5

146

136

Men's wear
Men's clothing
Men's furnishings
Boys' wear

+17
+20
+15
+19

+ 2
- 2
+ 2
+16

+
+
+
+

6
5
6
3

140
154
136
159

124
135
114
183

Homefurnishings

+ 5

+ 3

+ 4

114

93

Shoes

+ 5

+ 7

+ 3

123

130

NOHMERCHANDISE TOTAL

+10

+12

+ 8

163

149

Barber and beauty shop

+11

+ 9

+ 5

131

121

Intimate apparel
,Hosiery
Underwear, corsets & brassieres
Coats and suits
Dresses
Blouses, skirts, and sportswear
Girls' wear
Infants' wear
^Aprons, housedresses, uniforms

>

If

1/ The 1947-49 average of monthly sales for each department is used as the base in
computing indexes for that department. For description of series, see pages
1146-49 of the November 1953 Federal Reserve Bulletin, A brochure containing
back data for the departmental series for the period 1940-1952 and summary
tables for individual years after that period may be obtained from the Division
of Administrative Services, Board of Governors of the Federal Reserve System,
Washington 25, D. C. The back data include figures on departmental stocks but
only through 1963, since such information was discontinued beginning in 1964.
2/ Data not available.
NOTE:—Based on reports from a group of large department stores located in various
cities throughout the country. In 1963, sales at these stores accounted for
more than one third of estimated total department store sales. Not all stores
report data for all of the departments shown; consequently, the sample for the
individual departments is not so comprehensive as that for the total.