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1928 - 13
ESS
- 11
FEDERAL

RESERVE

BOARD

R e t a i l Trade in the United S t a t e s in A p r i l , 1928.
Sales of r e t a i l f i r m s i n A p r i l , as i n d i c a t e d by p r e l i m i n a r y r e p o r t s to
the Federal reserve system, were smaller than in A p r i l , 1927. Sales of 505
department s t o r e s were 8 p e r cent smaller than in A p r i l of l a s t year and those
of mail order houses and f i v e - a n d - t e n cent s t o r e s wore a l s o s m a l l e r . The unfavorable comparison with l a s t year r e f l e c t s in considerable p a r t the f a c t that
the number of t r a d i n g days in the month was smaller t h i s year by one day and
t h a t the date of E a s t e r was e a r l i e r in the month.
Department s t o r e s a l e s wore s m a l l e r ' t h a n a year ago in a l l s e c t i o n s of
the country, the l a r g e s t d e c l i n e s being in t h e Boston, P h i l a d e l p h i a , Cleveland,
and Minneapolis d i s t r i c t s , where they amounted to more than 10 p e r c e n t . In
the San Francisco d i s t r i c t s a l e s were only 2 p e r cent l e s s than in A p r i l of
l a s t y e a r , the smallest d e c l i n e f o r any d i s t r i c t .
Percentage changes in d o l l a r s a l e s between A p r i l , 1927, and 1928 t o g e t h e r
with the number of s t o r e s r e p o r t i n g are given in t h e f o l l o w i n g t a b l e :
Federal
Reserve
District

p e r c e n t a g e of i n c r e a s e or de-:
Number of s t o r e s
:crease in s a l e s - A p r i l , 1928: Total :
Number r e p o r t i n g
tcompared with A p r i l . 1927
: r e p o r t i n g ; Increase : Decrease

Boston
Now York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco
Total

-11.5
- 7.4
-12.0
-10.5
- 9.5
- 7.2
— 5.4
- 9.6
-17.1
- 8.1
- 7.5
- 2.0

73
52
80
42
39
27
53
21
18
29
18
53

10
6
12
7
7
6
5
4
1
4
4
15

63
46
68
35
32
21
48
17
17
2D
. 14
38

— 8.2

505

81

424

- 1.0
Mail order houses
Five-and-ten-cont s t o r e s - 0.2




(2 houses)
(8 chains