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January 9, 1940
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STORE SALES IN DECEMBER 19-39
P r e l i m i n a r y Report

Department s t o r e s a l e s showed a f u r t h e r i n c r e a s e i n December, and t h e Board's
s e a s o n a l l y a d j u s t e d index advanced t o 96, t h e h i g h e s t l e v e l i n r e c e n t y e a r s . The
index i s shown below f o r t h e l a s t t h r e e months and f o r December 1938,
Index of department s t o r e s a l e s
1923-1925 average = 100
Adjusted f o r seasonal v a r i a t i o n
Without s e a s o n a l a d j u s t m e n t

Dec.

1939
Nov,

Oct,

1938
Dec.

96
168

95
106

90
99

89
156

Sales i n December were 4 p e r c e n t l a r g e r t h a n i n t h e c o r r e s p o n d i n g month
l a s t y e a r which had one more b u s i n e s s d a y . For t h e e n t i r e y e a r 1939 s a l e s were
5 p e r cent above 1938.
REPORT BY FEDERAL RESERVE DISTRICTS
P e r c e n t a g e change Number
Number
from a y e a r ago of s t o r e s of c i t i e s
December* Year
reporting included
Total

+4

+5

496

228

Boston
New York
Philadelphia
Cleveland

+2
+1
+3
+9

+3
+2
+7
+9

51
54
24
21

31
27
12
10

Richmond
Atlanta.
Chicago
S t . Louis

+4
+8
+6
+4

+5
+9
+6
+6

48
18
89
32

24
14
29
15

Minneapolis
Kansas C i t y
Dallas
San F r a n c i s c o

+9
+3
+3
+1

+5
+1
+1
+3

35
19
14
91

16
13
6
31

F e d e r a l Reserve d i s t r i c t s :

* December f i g u r e s p r e l i m i n a r y ; i n most c i t i e s t h e month had one
l e s s b u s i n e s s day t h i s y e a r t h a n l a s t year..