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1927 - 97
H&S SII - 57
F E D E R A L

RE S E R V E

B O A R D

Retail Trade in the United States in December, 1927.
Preliminary reports from retail firms reporting to the Federal reserve
system indicate that the volume of retail trade in December, 1927, was larger
than at any previous time.
Sales in December of 437 department stores were cne per cent larger than
in December of last year and seles of* two nail order houses were 12 per cent
larger. Sales of eight five-and-ten-cent chain stores were 10 per cent larger
then in December, 1926, but sales of those firms reflect growth in the number
of stores as well as changcs in the volume of trade.
Reports from department stores by Federal reserve districts indicate
slightly larger sales than a year age in all sections c-xccpt in the Boston and
Philadelphia, districts, where sales were- smaller, and in the Minneapolis district whore they were approximately tho same as in December, 1926. The largest
increases, amounting to 3.8 per cent end 5.4 per cent, were in the Hew York
and Chicago districts. Of the total number of department stores reporting for
the country as e whole, 227 reported larger sales while 209 showed declines.
For the year 192,7 as a whole sales of reporting department stores
averaged 1-6 per cent larger than in 1926, those of mail order houses about •
5 per cent larger, and those of fivo-and-ten-cent chain stores wore 10 per cent
larger.
Percentage changes in dollar sales between December, 1926, and December.
1927., and the number of stores reporting arc given in the following table?
Federal
Reserve
District

:Percentago of increase or do-:
Number of stores
:crease in soles - Dec., 1927 : Total
:ftTumbor reporting
: compared with Dec.. 1926
reporting:Increase ; Decrease

Boston
lew York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Louis
Minneapolis
Kansas City.
Dallas
San Francisco

- 0.7
+ 3.8
- 3.5
+ 0.8
+ 0.9
+ 1.2
+. 5.4
+ 2.6
- 0.06
+ 3.3
+ 1.7
+ 0.7

Total

+ 1.0

Mail order houses
+12.1
Five-and-ten-cent storeslO.2



81
51*
67
32
42
20
33
14
13
21
12
51
437
(2 houses)
(3 chains)

47
25
24
17
18.
15
20
9
5
13
6
28

34
25
43
15
24
5
13
5
A
8
6
23

227

209

*0ne store showed neither
increase or decrease .


Federal Reserve Bank of St. Louis, One Federal Reserve Bank Plaza, St. Louis, MO 63102