Full text of G.7.2 Monthly Department Store Sales, Selected Cities and Areas : December 11, 1930

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FEDERAL

RESERVE

*-*

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BOARD

For release in morning papers
Thursday, December 11.

December 9, $930
r&s rtp—72

DEPARTMENT STORE SALES IN NOVEMBER 1930
Preliminary report
Department s t o r e sales increased from October to November by 2 per cent,
when allowance i s made f o r the number of trading days, according to preliminary f i g u r e s reported to the Federal Reserve Board.
This increase i s somewhat l e s s than the estimated seasonal increase f o r that period and the Board's
index of department s t o r e sales, which i s adjusted f o r number of trading days
and f o r seasonal v a r i a t i o n , declined by 3 per cent during the month.
As compared with l a s t year, the aggregate value of sales in November,
according to the preliminary f i g u r e s , was 12 per cent smaller, and when allowance i s made f o r the f a c t that there was one l e s s trading day t h i s year than
l a s t , the decrease from l a s t year i s about 8 per cent.
For the f i r s t eleven
months of the year department store sales were 7 per cent smaller t h i s year
than l a s t year.
PERCENTAGE INCREASE OR DECREASE FROM A YEAR AGO

November*

Total

January 1
to
November 30*

Number of
reporting
stores

Number
of
cities

- 12

-

7

592

253

Boston
New York
Philadelphia
Cleveland

- 7
- 7
- 5
- 16

-

4
2
7
9

103
48
4o
44

33
25
18
15

Richmond
Atlanta
Chicago
S t . Louis

-

11
12
19
21

- 4
- 8
- 13
- 10

75
30
70
23

36
17
38
10

Minneapolis
Kansas City
Dallas
San Francisco

-

12
12
19
14

-

18
33
28
80

8
17
7
29

Federal reserve d i s t r i c t :

6
5
7
6

* November f i g u r e s preliminary; the month had 24 business days t h i s
year and 25 l a s t year.