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30ARD OF GOVERNORS OF THE FEDERAL RESERVE SYSTEM
For release in morning papers
Thursday, December 10

December 8, 1936
m s rtp „ ^ 4

DEPARTMENT STORE SALES IN NOVEL® ER 1936
Preliminary report
Department store sales increased from October to November, on a daily
average "basis, and the Board's seasonally adjusted index advanced to 93 percent, the highest level since the middle of 1931. The index for the last two
months and for November 1935 is shown "below;
Index of department store sales
1923~1925 average = 100
Adjusted for seasonal variation
Without seasonal adjustment

Nov.

1936
Oct.

93
104

90
99

1935
Nov.
82
91

Total sales for November were 8 percent larger and for the first eleven
months of the year 11 percent larger than in the corresponding periods of

REPORT BY FEDERAL RESERVE DISTRICTS
Percentage change
from a. year Ago
January 1
November*
to
1 November 10
Total

48

+11

-e
+8

+10

Number
of
stores
reporting

Number
of
cities
included

547

268

Federal Reserve districts:
Boston
New York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
St. Loui s
Minneapoli s
Kansas City
Dallas
San Francisco

+ll
45

+11
+13
43
+3
+5
+13

+2

49

+10
+l4

+10

+i4
+13
+11

*9
+8

+19

+10

33

56
33
30

11

U

18

27

68
37

20

44
21
22
102

22
14
11
4o

29

* November figures preliminary; in most cities the month had one less "business
day this year than last year, and in November this year there were four
Saturdays as compared with five a year ago.