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IV f 3 - 10
B&ti Rxl - 40
FEDERAL

RESERVE

BOARD

R e t a i l Trade in the United S t a t e s in March, 1928.
Preliminary r e t u r n s from r e t a i l f i r m s r e p o r t i n g to the Federal reserve
system i n d i c a t e a s l i g h t increase in the volume of r e t a i l s a l e s during the
month of March a s compared with a year ego. Sales of 516 department s t o r e s were
about t h r e e p e r cent g r e a t e r , while those of e i g h t f i v e - a n d - t e n - c e n t chain store
systems increased 14 p e r c e n t . A p a r t of t h i s increase may be a t t r i b u t e d to the
f a c t t h a t there were f i v e Saturdays in March of t h i s y e a r , a s compared w i t h four
a year ago. Total monthly s a l e s of two r e p o r t i n g mail order houses were 1.5
p e r cent l a r g e r than in March, 1927.
The gain in department s t o r e s a l e s was g e n e r a l throughout the United S t a t e s
as compared with l a s t March, except in the Boston d i s t r i c t , where t h e r e was a
d e c l i n e of about one p e r c e n t . The l a r g e s t i n c r e a s e s in s a l e s occurred in the
A t l a n t a , Minneapolis, Chicago, and S t . Louis d i s t r i c t s ; while i n c r e a s e s of l e s s
than one p e r cent were reported from the P h i l a d e l p h i a and San Francisco d i s t r i c t s .
Stores in the Hew York and Cleveland d i s t r i c t s showed gains of s l i g h t l y more
than two p e r c e n t .
Percentage changes in d o l l a r s a l e s between March, 1927, and March, 1928,
t o g e t h e r with the number of s t o r e s r e p o r t i n g are given in the f o l l o w i n g t a b l e :
Federal
Reserve
District

:Percentage of increase or d e - :
Number of s t o r e s
:crease i n s a l e s - March, 1928: Total
:
Number r e p o r t i n g
; compared with March. 1927
: r e p o r t i n g : Increase
; Decrease

Boston
Few York
Philadelphia
Cleveland
Richmond
Atlanta
Chicago
S t . Louis
Minneapolis
Kansas City
Dallas
San Francisco
Total

- 0.8
+2.6
+0.7
+ 2.1
+6.0
+9.3
+7.1
+6.8
+ 8.1
+ 5.2
+5.1
+ 0.9

76
54
81
43
44
28
50
12
15
23
21
64

41
35
45
22
31
20
33
12
12
14
17
33

35
19
36
21
13
8
17
5
3
9
4
31

+ 2.9

516

315

201

Mail order houses
+ 1.5 (2 houses)
F i v e - a n d - t e n - c e n t s t o r e s +14.4 (8 chains)