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FALL 2011
Volume 2 Number 3

F refront

New Ideas on Economic Policy from the FEDERAL RESERVE BANK
of CLEVELAND

GENERATI N
RECESSI N
I NSIDE :

How the Recession
May Change America
Unemployment and
the Great Recession
Interview with
Economic Historian
Price Fishback

F refront

New Ideas on Economic Policy from the FEDERAL RESERVE BANK
of CLEVELAND

		FALL 2011

Volume 2 Number 3

		CONTENTS
1	President’s Message
2	Upfront

Toward mobile payments

4	Generation Recession?

How the recession may change America

8	Survey Says

Consumer attitudes may hold the key to a sustained recovery

14	Unemployment and the Great Recession
The job market gets a checkup

17	The Labor Force

To work or not to work

20	Spent: Why Americans Are Saving More
And why it makes a difference

24	Wealth Building for Low-Income Families

How access to saving instruments can change people’s lives

4

26	Renting: The New American Dream
Rethinking homeownership

29	Watching and Waiting

Pinning hopes on small businesses
to reignite economy may not be the best idea

32	Use It or Lose It

College grads and underemployment

20
32
22

forefront@clev.frb.org
clevelandfed.org/forefront

University of Arizona economic historian of the Great Depression
gives us a history lesson—and a dose of optimism

40		Book Review

The Economics of Enough:
How to Run the Economy as if the Future Matters
President and CEO: Sandra Pianalto

34

The views expressed in Forefront are not necessarily those of the
Federal Reserve Bank of Cleveland or the Federal Reserve System.
Content may be reprinted with the disclaimer above and credited
to Forefront. Send copies of reprinted material to the Public Affairs
Department of the Cleveland Fed.
Forefront
Federal Reserve Bank of Cleveland
PO Box 6387
Cleveland, OH 44101-1387

34	Interview with Price Fishback

Editor in Chief: M
 ark Sniderman,
Executive Vice President and Chief Policy Officer
Executive Editor: Robin Ratliff
Editor: Doug Campbell
Managing Editor: Amy Koehnen
Associate Editor: Michele Lachman
Art Director: Michael Galka
Web Manager: David Toth
Web Designer: Natalie Karrs
Contributors:
Anne DiTeodoro
Emre Ergungor
Tom Fitzpatrick
Daniel Hartley
Margaret Jacobson
Dan Littman

Lou Marich
Filippo Occhino
Murat Tasci
Stephan Whitaker
Mary Zenker

Special Thanks:
Cindy Merritt
Editorial Board:
Kelly Banks, Vice President, Community Relations
Paul Kaboth, Vice President, Community Development
Stephen Ong, Vice President, Supervision and Regulation
Mark Schweitzer, Senior Vice President, Research
James Thomson, Vice President, Research

PRESIDENT’S MESSAGE
Sandra Pianalto
President and Chief Executive Officer
Federal Reserve Bank of Cleveland

More than two years after
it officially ended, the
Great Recession still casts
a long shadow. Although
the economy has been
growing, the pace of the
recovery has been painfully slow, and reaching
a full recovery is going
to take far longer than
most people had expected. The country is just now returning to
the output levels we reached before the recession began in late
2007­— and that has not been enough growth to put Americans
back to work at the levels we desire. Many of us have family
members or friends who are still contending with the impact
of a job loss or a financial hardship. However, despite this
discouraging pace, I firmly believe that eventually we will
make a full economic recovery. American businesses and their
employees have a long track record of adapting to meet the
evolving needs of the economy.
Against that backdrop, a question that we at the Federal Reserve
Bank of Cleveland have been thinking about is whether this
experience has changed us—and what it might mean for the
country going forward. More specifically, we are wondering
whether this recession will induce any long-lasting adjustments
in economic behavior, such as the spending, saving, and work
decisions for an entire generation of people. Most people alive
today have no memory of the Great Depression, and the latest
recession has no recent comparison.
Mainstream media has already dubbed those Americans who are
living through the Great Recession as “Generation Recession.”
In this special issue of Forefront, we examine the most critical
trends that—if enduring—will have great significance to that
generation and to our economy going forward. For example,

people have been spending less and saving more: How long
will that dynamic persist, and will it hinder the recovery or help
long-term growth? Participation in the labor force is shrinking:
How many people over the age of 50 who lose a job will decide
it is futile to search for new work, and if so, what further strain will
those decisions put on our nation’s already fragile social safety
net? Newly minted college graduates can’t find work matching
their training: Will that alter how people view the value of a
college education, to the detriment of the long-run path of skill
building and innovation in this country?
It is too soon to make the call on whether the behaviors currently
being exhibited will be a lasting fixture of the American economy,
but in culling out the critical issues, we hope to better evaluate
the economic implications.
A useful perspective on these issues comes from economic
historian Price Fishback, whom we interviewed for this issue of
Forefront. As a scholar of the Great Depression, Fishback reminds
us that America has been through much worse than the recent
recession and bounced back considerably stronger than before.
As an economic policymaker, I can assure you that the Federal
Reserve will do all it can to move us past the Great Recession
once and for all. Most recently, we have indicated that economic
conditions are likely to warrant keeping the federal funds rate—
our short-term policy interest rate—low until at least mid2013. We have also announced plans to alter the composition
of our asset holdings to put even more downward pressure on
longer-term interest rates. Low interest rates can help persuade
businesses to invest and consumers to spend. In turn, those
activities should lead firms to pick up the pace of their hiring.
It is my strong belief that these and accompanying policy efforts
are playing an important role in promoting a full economic
recovery, in a context of price stability. ■

F refront

1

Upfr nt

Toward
Mobile Payments
Cindy Merritt
Assistant Director,
Retail Payments Risk Forum
Federal Reserve Bank of Atlanta

Dan Littman
Economist
Federal Reserve Bank of Cleveland

Pop quiz: Where are consumers
more likely to use their smartphones
for making payments at the checkout
aisle—the United States or Kenya?
Surprise! It’s Kenya, but that may
change as U.S. financial services
providers catch up with the rest of
the world.
The concept of mobile payments
is new enough to require some
explanation. First, there’s a difference between mobile payments and
mobile banking.

2

Fall 2011

Mobile banking services allow you
to do things like monitor account
balances, transfer funds, and receive
alerts—pretty much anything you
can do with a web browser from your
computer. Mobile payments, on the
other hand, let your smartphone
double as a debit or credit card.
Although they still sound like the
stuff of science fiction to many
Americans, mobile payments may
be commonplace sooner than most
people think. Just as ATMs took off
and paper checks all but vanished,
mobile payments could spread like
wildfire. It’s partly a matter of getting
the infrastructure and operating
agreements in place. For its part,
the Federal Reserve is working to
ensure that when mobile payments
do arrive en masse, they will operate
in an environment as safe and secure
as other payment channels.

Just two years ago, the Federal
Reserve—led by the Atlanta and
Boston Reserve Banks—convened
a working group to share knowledge
about mobile payments and banking
developments in the United States.
The idea was to organize a meeting
of industry stakeholders in the
emerging mobile financial services
industry and discuss some of the
barriers to U.S. adoption of the
mobile channel.
Clearly, U.S. mobile banking services
were gaining traction. Banks large
and small quickly recognized the
need to add value and convenience
to their products and compete
with banks already offering mobile
services.
But U.S. mobile payments services
weren’t yet catching on. For example,
one form, the mobile proximity
payment, remains a rare transaction
in the U.S. It enables you to use a
mobile handset at the merchant’s
point-of-sale terminal to purchase
goods and services. In effect, the
mobile phone substitutes for swiping
a credit or debit card through the
card slot on the terminal. The buyer
simply waves the phone in front of
a device at the pay station. Once
the payment information from the
phone enters the device, it rides the
same payment rails as a debit or
credit card.
A few developing countries have
been the real hotbed of mobile
payments. In those nations where
people tend to rely on basic mechanisms of exchange, such as cash,
mobile telephony has enabled
consumers to leapfrog a generation
of payment instruments like checks
and credit cards. They use their
mobile phones as a substitute for

Mobile Banking and Mobile Payments in the U.S.
Check balances, view transactions

bank branches and ATMs, which
don’t exist in most rural areas. By
doing so, they achieve a more secure,
accessible banking and payments
environment than was possible
before. Kenya and South Africa are
among the countries where mobile
payments are drawing previously
unbanked people into the modern
banking system.
But why not here in America? We
already have advanced payments
systems, which are safe and secure
and complicate the business case
for mobile payments. Moreover, so
many players are involved here that
coordination is difficult. That’s not
true in many emerging countries,
where a single telecom provider may
serve the entire nation, and there
may be only a handful of banks.

A Change in the Landscape
Still, a number of new payment
service rollouts and trials are
emerging in the United States.
Telecom carriers, banks, and technology service providers are partnering
in new ventures to offer mobile wallet
applications by Google, PayPal,
and Isis. On the person-to-person
payments front—in which parents,
for example, can pay babysitters
through their mobile phones—three
of the nation’s largest banks have
announced a payment transfer
service that will enable customers
to move money from their checking
accounts by using either an email
address or a phone number.
In August, Visa announced its
intention to encourage chip technology for credit card payments.
That means cards will be equipped
with microchips that can be read by
point-of-sale devices, replacing the
magnetic stripe technology now

View other accounts

Mobile
Monitoring

Move funds between accounts
Check balances, view transactions (credit card)
Pay bills

Money
Movement

Advanced
Capabilities

ATM/branch locator
Move funds between financial institutions
Move funds between customers at
same financial institution
Move funds between customers at
different financial institutions
Mobile remote deposit capture
Bilingual mobile website or app
Enroll using mobile phone

Future
Mobile

Open accounts from mobile phone 0%
Mobile contactless payments 0%
0
25
50
		Percent

75

100

Although mobile banking services are widely offered by the largest financial institutions in
the United States, the percent offering mobile payments services remains low.
Sources: Javelin Strategy and Research; Federal Reserve Bank of Boston.

used by most merchants. The next
generation of point-of-sale devices
will accommodate chip-embedded
cards as well as mobile phone
payments.
So where does the Federal Reserve
fit in? Broadly speaking, the Fed’s
role is to help ensure that the U.S.
mobile payments system is safe and
secure. With consumers adopting
mobile payments, the Fed has an
interest in keeping the system as
efficient and orderly as before while
providing access to as many users as
possible.

What Next?
Ubiquitous mobile payments are not
only possible but almost inevitable.
As the landscape changes, the
industry is moving to create a secure,
interoperable, and universal channel
for mobile payments. Many questions
remain as handset and chip manufacturers, telecom companies, card
networks, financial institutions, and

software providers all try to get a
foothold in mobile payments. Some
of the questions are smaller—how
will consumers know who to call
when they encounter a problem?
Some are larger—how exactly will
the different players come together
to smoothly handle mobile payments
through electronic channels? The
Federal Reserve’s Mobile Payments
Industry Workgroup continues to sort
through challenges like these. ■

More on mobile payments
Follow the latest developments from
the Federal Reserve’s Mobile Payments
Industry Workgroup at www.bostonfed.org/
bankinfo/firo and at http://portalsandrails.
frbatlanta.org, the Atlanta Fed’s payments
and mobile initiatives blog, Portals and
Rails.

F refront

3

GENERATI N
RECESSI N
How the Recession
May Change America
Mark S. Sniderman
Executive Vice President
and Chief Policy Officer

Many people commonly use the term “Great Recession”
to describe the 18-month downturn that ended two years
ago, as if it is somehow equivalent to the Great Depression
era. In fact, the Great Depression consisted of two separate
recessions, punctuated by an expansion from 1934 to 1936.
The cumulative loss of output during the decade between
1929 and 1939 was on the order of 20 percent, a far cry
from anything we have experienced since.

4

Fall 2011

The recession officially dated from December 2007 to
June 2009 was neither as long nor as steep as the recession
of 1929–33, let alone the entire Great Depression. Never­
theless, the analogy between the Great Depression and
current experience continues to resonate. Perhaps it is
because the severity of unemployment already surpasses
any episode our country has experienced since the Great
Depression. Or perhaps it is because the collapse of housing
prices and the magnitude of home foreclosures exceed all
records since the Great Depression. Or perhaps it is because
nothing else has shaken the public’s confidence in the
economy since the Great Depression.

There are many differences between today’s economy
and that of the 1930s, some of which are the direct legacy
of that tragedy. We have a much stronger social safety net
in place now than when the Great Depression started.
And today’s economic policymakers responded quickly
and forcefully to counteract the recent downturn.
Yet, the evolution of the Great Depression should serve
as a grim reminder that much remains unknown about
the ultimate footprint that the Great Recession will have
on the nation. At this point, we simply don’t know what
choices people will make in response. Among the many
aspects of economic life that could be affected are labor
force participation, housing choices, personal saving, the
financial system, the scale of government, and monetary
policy. What we do know is that these choices are important
to monitor. How they develop could determine just how
“great” this most recent recession really turns out to be.

The Variables
Labor force participation has declined considerably since
the onset of the financial crisis, led by 25- to 54-year-olds.
Clearly, many have become discouraged about their ability
to find an acceptable job. Many of those who remain in the
labor force but are unemployed have had to contend with
extremely long spells of joblessness or underemployment.
During the Great Depression, many breadwinners suffered
several years of unemployment, and families endured
considerable hardships. In response, many states and the
federal government expanded their social safety nets:
Unemployment insurance, social security, and aid to
families with children received increased public support
and funding. The federal government directly created jobs
through several large-scale programs such as the Works
Progress Administration. Labor union membership grew
steadily for decades.

The evolution of the Great Depression should serve as
a grim reminder that much remains unknown about the
ultimate footprint that the Great Recession will have on
the nation.

From a personal perspective, how will the Great Recession
shape our perspective of what constitutes “a good job”?
What strategies will individuals adopt to better prepare
themselves for the unpredictability of working life? From
society’s perspective, what happens to the skills of those
who endure the hardship of long-term unemployment
or underemployment—are there cost-effective ways to
reduce the deterioration in knowledge and skills that
could result? What strategies could be adopted to smooth
the transition back into productive work and to reduce
dependence on the social safety net?
It goes without saying that the housing market was the
epicenter of the financial crisis, and its malfunctioning
remains one of the key obstacles to a sustainable recovery.
During the Great Depression, depressed housing values
and “underwater” homeowners were also barriers. One
significant difference between then and now is that our
modern financial system turned ordinary home mortgages
into highly complex and securitized financial instruments,
making it much more difficult to coordinate a solution
with all of the affected parties. Add to that the poor under­
writing standards underlying some of these mortgages,
and it is easy to see why it has been a challenge to “put
Humpty Dumpty together again.”

F refront

5

Saving and financial literacy in a post-recession world also
deserve consideration. Although there is plenty of blame to
go around, one of the contributing factors to the housing
boom was the willingness of people to live beyond their
means. Too many households saved too little, and they
often borrowed against their homes to finance current
consumption. Many American consumers did not understand the financial products they were dealing with, either
as mortgage borrowers or as investors.
One significant difference between the Great Depression
and now is that our modern financial system turned
ordinary home mortgages into highly complex and
securitized financial instruments.

The housing market suffers from a lack of confidence
on the parts of sellers, buyers, and lenders as to the “true
value” of properties. Lenders have retreated from their
very expansive view of what constitutes a “creditworthy
borrower” and are rethinking how to price for the risk of a
loan. Many foreclosed homeowners have been forced into
becoming renters, and many potential homeowners are
becoming renters either by choice or by necessity.
From a personal perspective, how will the Great
Recession affect the way in which people view a home as
the “best investment they can make?” What other vehicles
might rise to take the place of housing as an important
household asset? From society’s perspective, should we
continue to provide an allowance for home mortgage
interest expenses in the tax code? Should we continue to
support the owner-occupied mortgage market through
government-sponsored enterprises? How might a
permanent rise in demand for rental housing affect
the development of neighborhoods and communities?
What are the implications for the construction, real estate,
and home-furnishing industries?

6

Fall 2011

What does it mean to be financially literate? From a
personal perspective, will the financial crisis convince
people to save more? How many people will develop the
habit of “paying themselves first” before spending the rest
of their paychecks? Will people become more careful in
their use of financial products, and more demanding of
the financial institutions with which they do business?
From society’s perspective, how much caveat emptor
will we expect, and how much caveat venditor will we
demand? The mortgage foreclosure crisis provides a
powerful example of how society at large can benefit from
better individual financial decision-making.
For example, research at our Bank and by others shows
that foreclosed homes depress the prices of neighboring
homes that are not in foreclosure. We can gain a lot by
finding more effective ways to educate people in their use
of financial products, to incent saving, and to engage in
even rudimentary financial planning.
Government policy also bears scrutiny. Let’s start with
fiscal policy. Deciding to put the federal budget on a
sustainable path is not the same thing as deciding on
the scale and scope of government. Arithmetically, there
are many ways to make spending and taxes add up to
the same number. Should we approach budget balance
through more tax revenue, or through less spending?
Which taxes and which spending? And don’t forget
regulatory policies, which can also significantly affect
resource allocation decisions made in the private sector.

Both the Federal Reserve’s ability to respond to the
financial crisis in unusual ways, and its choice to do so,
have been profoundly affected by the Great Depression.

Uncertain Future

The size and scope of the federal government expanded
considerably during and after the Great Depression.
Although many economic historians have come to view
this expansion as broadly supportive of both longer-term
economic growth and stability, most economists recognize
that there are limits to that process. The question is, have
we reached or crossed that limit, or do we need to rely on
the federal government once again for stability and growth?
The debate rages on in our current political discourse.

During the Great Depression, people did not know it was
the Great Depression. The Great Depression evolved and
was characterized by episodes of expansion and subsequent
relapse. How today’s economy progresses from this point
is unclear. Confidence is low, and it’s susceptible to bouts
of self-perpetuation. At the same time, we have the benefit
of knowing that as a nation we not only recovered from a
somewhat similar painful period, we prospered.
What seems increasingly clear is that we are living through
a historically fascinating period. The generation of people
who are coping with economic problems today may well
change the ways in which they think, and those changes
may well change our economy. That could be something to
worry about. But then again, it could also be something
to look forward to. ■

Another debate is under way about the role and conduct
of monetary policy. The Federal Reserve (along with the
central banks of several other countries) has taken many
unusual steps to supply liquidity to financial markets,
facilitate credit availability, and spur economic growth.
These unusual steps have greatly increased the amount,
nature, and maturity structure of the Federal Reserve’s
assets, and they have also led to innovations in direct
lending programs to financial institutions. Both the Federal
Reserve’s ability to respond to the financial crisis in unusual
ways, and its choice to do so, have been profoundly affected
by the Great Depression. Consequently, there is an irony
—one that parallels the questioning of expansionary
fiscal policy—to the discord that has arisen over the use
of the unusual policy tools.

More on financial literacy
Check out the Cleveland Fed’s Learning Center for resources on
financial education at www.clevelandfed.org/learning_center

F refront

7

Survey Says:
Consumer Attitudes May Hold the Key
to a Sustained Recovery
Data analysis by Margaret Jacobson, Research Analyst
Text by Doug Campbell, Editor

By almost any measure, American families are worse off today than they
were before the recession. And they know it.
Back in the golden days of 2006, many U.S. households — 43 percent —
said they were better off than the year before, and 31 percent said they
were worse off.
By 2010, a year after the Great Recession’s official end, those sentiments
were flipped: Just 25 percent said they felt better off and 41 percent said
worse.

8

Fall 2011

These figures come from the Ohio
State University’s (OSU) Consumer
Finance Monthly survey. A team of
surveyors, sponsored by the school’s
Center for Human Resource Research,
collects thousands of observations
each year using a nationally represen­
tative sample. The results provide one
of the best sources of information
available on Americans’ attitudes
about their financial situations.
Those attitudes are particularly
relevant right now. If this really was
a “balance sheet recession,” as many
have called it, then recovering from
it will first and foremost require time,
as consumers pay off their debts
and build up their savings. But it
may also require a shift in attitudes
before consumer demand, not to
mention expectations of future
income growth, rebounds.

That’s because spending behaviors
are likely to depend on how quickly
households can rebuild their balance
sheets and then feel confident about
their future income prospects. House­
holds that describe themselves as
worse off financially are more likely
to need some time before stepping
up their spending.
We know that U.S. families in general
experienced pretty rough times
during the recession, and even after.
Some people saw the values of their
homes plummet. Some lost their
jobs. Others lost wealth in the stock
market. A look at the OSU survey
data helps put into perspective the
pervasiveness of household discontent, shedding light on which groups
suffered the most and which made
it through relatively unscathed.

In summary, the survey tells us that
household sentiments are tracking
pretty closely with other economic
data. For example, the decline in
household attitudes recorded by
the OSU survey seems to correlate
strongly with the increase in the
unemployment rate during the same
period. That rate was 4.4 percent at
the end of 2006; by the end of 2010,
it was 9.4 percent.
These sentiments also help explain
some of that same economic data,
because depressed economic senti­
ments translate into depressed
economic behavior.
Let’s take a closer look at our
question—how are households
doing compared with a year earlier—
with a little more precision. Does
the malaise extend to all households
or just to some of them?

Would you say that you and your family are better or worse off financially than you were a year ago?

2006

2010

Better

Better



















 43%






















Same




























25%

Same

26%



































31%



















 41%





















Worse



































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





















34%

Worse

Sources: Center for Human Resource Research at the Ohio State University; Federal Reserve Bank of Cleveland.

F refront

9

Would you say that you and your family are better or worse off financially than you were a year ago?

2006: Incomes of Less than $20,000

2010: Incomes of Less than $20,000

Better




























Better

26%

Same



















































Same

28%

Worse





















































 45%

























In 2010, Americans across different
income categories generally
expressed more pessimism about
their situations than they did before
the recession.
First consider the attitudes of those
with very low incomes:
The percentage of those feeling
better off fell by 5 percentage points;
the percentage of those feeling worse
off stayed about the same. For
perspective, almost 20 percent of
U.S. households have incomes of
less than $20,000. So the 45 percent
who were feeling worse off in 2010
represents about 8.5 percent of the
total U.S. population—about one
in 12 families.

Fall 2011

34%

Worse



















 46%


























10		

21%

The shift is even more evident
among those with higher incomes:
The portion of those with incomes
higher than $60,000 (representing
about 40 percent of the U.S. population) feeling better off fell by almost
half, and the fraction of those feeling
worse off increased by a third.
What this may be telling us is the
relatively wealthy felt their losses
more keenly than the less wealthy.
People in the higher-income
categories were more likely to be
homeowners and felt the plummet
in property values more acutely.
Or it may be saying that people with
low-to-moderate incomes have it
tough all around—the recession
hurt, but did not markedly change
their already bleak outlook. Overall,
the impact on household outlook
would certainly be enough to blunt
spending, which in turn serves as a
damper to the recovery.

2006: Incomes of More than $60,000

2010: Incomes of More than $60,000

Better

Better



















 54%
































Same


























The attitudes of the top 20 percent
of the income distribution (those
earning more than $100,000 a year)
show that the pain of the recession
was widespread. The fraction of top
earners who said they were better
off in 2010 fell by 24 percentage
points compared with 2006, and

24%

22%

36%



































34%

the portion of those who said they
were worse off grew by 9 percentage
points. While those were dramatic
changes, it’s worth noting that they
still leave the highest-earning households feeling better than their lowerearning counterparts who make less
than $20,000 a year.

Better

2010: Incomes of More than $100,000
Better



















 59%





































Same




































35%

Same

22%







































19%






























Worse
























































Worse

2006: Incomes of More than $100,000
























30%

Same

Worse























































37%

Worse

28%

Sources: Center for Human Resource Research at the Ohio State University; Federal Reserve Bank of Cleveland.

F refront

11

Finally, we can break down household outlook by age group:

To Most,
the Future Also Looks Bleak

It’s probably safe to say that people’s attitudes about the current situation—as
reflected in the Consumer Finance Monthly survey—feed into attitudes about
the future. Consider the University of Michigan’s venerable Survey of Consumers.
When Americans are asked how much they expect their incomes to grow over
the next year, lately they are answering “not much.” It’s clear that people continue
to have very low expectations of future income growth. A quick look at the
responses across income distributions shows pretty much the same results—
a wide cross section of Americans are pessimistic about their future incomes.
The chart below summarizes the responses of all those surveyed.


Percent
7
6
5
4
3
2
1
1985

1990

1995

Note: Shaded bars indicate periods of recession.
Source: University of Michigan, Survey of Consumers.

12		

Fall 2011

2000

Younger people have really lowered
their sights: The percentage of those
feeling better off is almost a third
lower than it was before the recession,
and the ranks of “worse off” are up
almost 50 percent. What’s really
remarkable here is how many 18- to
34-year-olds used to be full of
youthful optimism; the recession
really took the wind out of their sails.
Job prospects continue to be dim for
this cohort, college education or not
(though it’s certainly better to have
a college degree). The consequences
of debt buildup might now be more
evident.
The middle-aged, meanwhile,
weren’t as optimistic as young
Americans to begin with. But by
2010, their pessimism actually
exceeded the younger group’s.

Expected Change in Family Income

0

The most pronounced shifts are
clearest among younger households—those who probably didn’t
have much in the way of assets to
begin with, but might have been
given expanded access to credit
during the prior few years.

2005

2010

Those older than 60 didn’t alter their
assessments quite as much as their
younger cohorts, though more did
say they were worse off and fewer
said they were better. Given that the
stock market had mostly rebounded
by the end of 2010, retirees as a
group probably were feeling about
the same as they did before the
recession.

Would you say that you and your family are better or worse off financially than you were a year ago?

2006: 18- to 34-year-olds

2010: 18- to 34-year-olds

Better

Better



















 62%








































Same
















14%

24%





































35%

Better

45%


























22%































33%
















































Same

24%

Same

Worse



































22%

2010: 35- to 59-year-olds

Better














































Worse

2006: 35- to 59-year-olds













































43%

Same

Worse





































































29%

Worse

47%

Sources: Center for Human Resource Research at the Ohio State University; Federal Reserve Bank of Cleveland.

By the end of 2010, the recession
had already been officially over for
18 months. After any other recession,
you would’ve expected that to be
reflected in surveys like OSU’s
Consumer Finance Monthly.

But maybe the surveys tell us everything we need to know: This was no
ordinary recession. ■

Related Link
For more on the Ohio State University’s
Consumer Finance Monthly survey,
visit www.chrr.ohio-state.edu/content/surveys/
cfm/cfm.html

Presentation
Watch a presentation based on the survey at
www.clevelandfed.org/forefront/surveysays

F refront

13

Unemployment
and the Great Recession
Murat Tasci
Research Economist

If unemployment is the single most important indicator
of the job market’s health, the patient is unquestionably
sick. According to the most recent data from the Bureau
of Economic Analysis, total economic activity contracted
by 5.1 percent during the recession; as a result, unemploy­
ment jumped from 5 percent in December 2007 to
10.1 percent by October 2009. Since then, unemployment
has stabilized at around 9 percent, still an uncomfortably
high rate.

14

Fall 2011

Typically, the unemployment rate increases whenever the
overall economy undergoes a recession. The rate peaks
about 15 months after the recession begins, or four months
after it ends, then drops gradually as the economy recovers
(see the first figure on page 15). Our current experience
has been unusual on two counts. First, unemployment
has risen much more than in other recent recessions;
second, the unemployment rate has remained high for an
exceptionally long time.
So the main labor market-related questions facing
Generation Recession are these: Is high unemployment
here to stay? If so, what does it mean for the millions of
Americans who are out of work—not to mention the rest
of American society?

Why Unemployment Is Still High
Our work at the Federal Reserve Bank of Cleveland shows
that most of the increases in the unemployment rate
results from cyclical factors; that is, factors that ordinarily
would have only a temporary effect and should gradually
fade as the economy recovers. That’s the good news.
The bad news is that we also have found at least two reasons
why the unemployment rate could stay high for some time:
the weakness of the recovery in real economic output and
the slow rate at which workers find new jobs. To understand
these reasons, we need to take a closer look at how workers
move into—and out of—unemployment.
The unemployment rate reports the number of jobless
workers as a fraction of the labor force. But in any given
month, some employed workers lose their jobs and some
unemployed workers find new ones; in this way, they flow
into and out of the unemployment pool. Thus, the overall
number provides scant information about the actual extent
of churning in the labor market. Worker flows largely
determine the unemployment rate, but the rate says
nothing about them.
Typically, the start of a recession is marked by an increase
in layoffs and a decrease in hiring. As the economy begins
to recover, layoffs usually stabilize just before the unemploy­
ment rate peaks. Most of the subsequent rise in unemploy­
ment results not from layoffs but from a low hiring rate.
In some ways, the recent recession was no exception;
toward its end, layoffs stabilized. However, even two years
into the recovery, unemployed Americans still have trouble
finding work. To better understand when we might expect
this situation to improve, my colleague Saeed Zaman and I
developed a new measurement of the long-run unemploy­
ment rate that incorporates worker flows into the analysis.
This helps us distinguish between two potentially different
reasons for a high unemployment rate: long periods of
unemployment for laid-off workers and the very high
number of layoffs overall. Underlying trends in these flow
rates determine where the unemployment rate will settle
in the long run.

Unemployment Rate during Recessions
Percent change
6
5
Recent recession

4
3
2

Average, all post–war recessions

1
0
–1

0

5

10

15
20
25
30
Months from start of a recession

35

40

Note: Dots indicate average length of unemployment period.
Source: U.S. Department of Labor, Bureau of Labor Statistics.

Job Flows and Unemployment Rate
Percent
60

Percent
8
Unemployment-rate trend
(natural rate)

55
50

Job-finding-rate trend

7
6

45

5

40

4

35

3
Separation-rate trend

30

2

25

1

20
1952

1959

1966

1973

1980

1987

1994

2001

2008

0

Note: Shaded bars indicate periods of recession.
Sources: U.S. Department of Labor, Bureau of Labor Statistics; author’s calculations.

When measured in this new way, the unemployment rate
trend—commonly called the “natural rate”—has been
relatively stable in the last decade, even after the most
recent recession. This natural rate has hovered around
6 percent for a few decades, and there it remains
(see the second figure above).
How could the trend have changed so little when
unemploy­ment was so high? There are two reasons
behind this outcome: First, the recent recession was a
terrible recession, in terms of both duration and depth.

F refront

15

Unemployed Feel Recession’s Sting
Understandably, out-of-work Americans feel worse about their
financial conditions than those with jobs.
Using data from the Ohio State University’s Consumer Finance
Monthly’s survey and breaking it down by employed versus
unemployed households, we reach predictable results. Compared
to families with at least some employment, unemployed families
are 16 percentage points more likely to say they are worse off
than a year earlier. Unemployed households are less than half as
likely as employed households to say they are “better off.”
It’s probably premature to draw broad conclusions from these
results. One thing to watch, though, is whether we are witnessing
a “two-speed” recovery, in which people with jobs aren’t feeling
the after-effects of the recession at all, while the unemployed—
and in particular the long-term unemployed—are getting
hammered.
—Doug Campbell, Editor

Second, the two flow-rate trends have both been declining;
the job-finding rate started to decline over the past decade,
and separations have been declining since the 1980s.
What­ever impact these trends would have had on the
natural rate, therefore, have been offset. What emerges is
a portrait of a job market where workers change employment status much less frequently than before.
This is not a welcome development. In theory, the more
labor market churning there is within an economy, the
faster unemployment returns to its natural rate. Intuitively,
we would expect that as more unemployed workers start
finding jobs, unemployment would decline more quickly
toward that rate.
Our model generates an unambiguous conclusion:
The low rate at which unemployed workers are finding
jobs predicts a slower decline in the unemployment rate.
In other words, it will take a long time, longer than it
normally did, for unemployment to move back to around
6 percent.
Whether the labor market situation becomes better or
worse depends primarily on the growth rate in the aggregate economy. Our research provides a stark example of
this potentially important factor. For instance, if real GDP
growth had been 4.9 percent annually during the first

Households’ financial situation
in 2010 compared with a year earlier

21%

53%

26%

25%
33%

Employed
Better off

Unemployed

Same
Worse off

Sources: Center for Human Resource Research at the Ohio State University;
Federal Reserve Bank of Cleveland.

two years of the recovery (as was the case after the 1982
recession), the unemployment rate would have come
down to around 7 percent by now. Instead, growth was
only 2.5 percent annually, leaving unemployment around
9 percent.
Long-run unemployment trends are important for
under­standing an economy’s productive potential. The
longer we exceed the natural rate, the longer we waste our
resources—in this case, human capital. For instance, almost
half of the unemployed remain jobless for 27 weeks or
longer; their odds of finding a job become further reduced
as their skills decline and they lose professional contacts.
Potentially, a large pool of long-term unemployed might
start losing their skills to the point of being a bad match
for new jobs when the economy finally starts to recover
robustly. This is one particular danger the Great Recession
poses for the U.S. labor markets. ■

Recommended reading
Murat Tasci and Saeed Zaman. 2010. “Unemployment
after the Recession: A New Natural Rate?” Federal
Reserve Bank of Cleveland, Economic Commentary
(September). www.clevelandfed.org/research/
commentary/2010/2010-11.cfm

16

Fall 2011

42%

The Labor Force:
To Work or Not to Work

Daniel Hartley
Research Economist

When we talk about the U.S. labor force, it’s important to
know exactly what the term means. From a statistician’s
standpoint, any civilian over the age of 16 who does not
live in an institution can be counted as part of the labor
force population. Of course, not everybody who can participate does. Some parents might decide to stay at home
to raise children. Some 20-somethings might decide to
enroll in graduate school. Here is a simple calculation:

Will participation eventually recover, or did the recession
permanently lower the fraction of Americans who will try
to find work? We don’t know yet, but the importance of
the answer underlines the reason economists pay attention
to the labor force participation rate.
If capital and technology are held constant, an economy
with fewer workers will generally produce less. However,
capital and technology are not constant; they change over
time. Furthermore, large numbers of people who do not
participate in the labor force engage in other productive
activities such as raising children, pursuing education,
or taking time for leisure
such as retirement.

Labor force
population – Nonparticipants
					 Labor force
= participation rate
				
Labor force population

Since the last recession began in December 2007, the
participation rate has fallen about 2 percentage points.
Interestingly, more than three-quarters of that drop has
occurred since the recession officially ended in June 2009.
In fact, an alternative measure of unemployment is as high
as 16 percent right now when accounting for discouraged
and marginally attached workers, plus those working parttime for economic reasons.
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17

Labor Force Participation Rates, 1948–2011

They account for about an eighth of the overall drop of
2 percentage points in the labor force participation rate—
significant, to be sure, but not enough to fully explain
the drop.

Percentage of labor force population
68
66

Structural Changes

64
62
60
58

1950

1960

1970

1980

1990

2000

2010

Note: Shaded bars indicate periods of recession.
Sources: U.S. Department of Labor, Bureau of Labor Statistics.

Labor Force Participation Rates, 1948–2011
Percentage of labor force population by age
90
80
70

25–54

60
16–24

50
40

55+

30
20

1950

1960

1970

1980

1990

2000

2010

Note: Shaded bars indicate periods of recession.
Sources: U.S. Department of Labor, Bureau of Labor Statistics.

So how should we think about nonparticipants in the
labor force? Economists seeking a useful barometer of
economic well-being tend to focus on the people who
would like to work but have given up looking. These
“discouraged workers” are defined by the Bureau of Labor
Statistics as those “not currently looking for work specifically because they believed no jobs were available for
them or there were none for which they would qualify.”
The fraction of the labor force composed of self-defined
discouraged workers has risen from about 0.2 percent
at the beginning of 2008 to about 0.45 percent now.

In the longer view, the history of labor force participation
may tell us something about the path ahead. One of the
most striking long-run changes in the workforce has been
the dramatic increase in the number of women who work
for pay outside the home. Women’s share of the labor
force moved from just above 40 percent in 1970 to a bit
below 60 percent in 1990. In fact, it was largely because
of women that the overall labor force participation rate
climbed to historically high rates until about 2000. Since
then, however, both men and women have been leaving
the labor force with greater frequency.
As the bottom figure on the left shows, labor force participation paths for different age groups have diverged in recent
years. Since 2000, the participation rate for people ages
16 to 24 has fallen from 66 percent to about 55 percent.
One explanation for this large drop is that more young
people are enrolled in school: Between 2000 and 2005,
the fraction of 16- to 24-year-olds pursuing an education
grew from 53 percent to 57 percent.1 Observers are not
sure whether this increase is a cause or an effect of the
lower labor force participation rate. But over the long term,
increased enrollment of young people could produce a
more highly skilled workforce, which would boost future
economic growth.
We have also seen a drop in labor force participation
among the prime-age population (ages 25 to 54), from
about 84 percent in mid-2000 to about 82 percent in
mid-2011. About half of that decline has occurred since
mid-2007. One contributing factor may be the relaxation
of eligibility criteria for disability benefits: The net number
of people added to the disability rolls from 2007 through
2010 averaged about 350,000 per year.2 This could
account for a drop of about 0.5 percentage point in the
labor force participation rate from 2007 through 2010—
again, a significant amount, but not enough to explain the
entire decline.
1.		U.S. Department of Labor, Bureau of Labor Statistics; Trends in Labor Force
Participation in the United States, 2006.
2.		Social Security Administration, www.ssa.gov/OACT/STATS/dibStat.html.

18

Fall 2011

Americans Skeptical about Finding Good Jobs
The recent rise in the number of “discouraged
workers” in the country is reflected in public
surveys about the employment situation.

A July 2011 Gallup survey included a question
about the current job market: Thinking about
the job situation in America today, would
you say that it is now a good time or bad
time to find a quality job?

Percent of all Americans
100
80

Nine out of 10 respondents said that now is
a bad time to look for work.
It is important to monitor the number of
discouraged workers among us. As a society
that prides itself on providing economic
opportunity, we may have to ask ourselves
how we would deal with a large, stable
population of people who want to work but
have given up hope of finding a job.

Bad time

Bottom line: If you want to know whether
the economy is getting better, a good place
to start is the number of discouraged workers. When it starts going down, the economy
should really be moving up.

60
40
Good time

20

—Doug Campbell, Editor
0

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Source: Gallup.

While the young and middle-aged have been hopping
out of the labor pool, older Americans have been hopping
in. The participation rate of people 55 and up has been
increasing since the mid-1990s (although it has pretty
much flattened out since 2007). Some attribute this change
to seniors’ improving health, which allows them to continue
working later into life. Others maintain that the financial
crisis may have adversely affected retirement accounts,
causing older workers to delay retirement in order to
rebuild their savings.
Older workers’ increased participation has not been
enough to offset the falling participation rate of younger
workers. Although the U.S. population is aging on average,
the young and prime-age populations still make up almost
70 percent of civilians over 16.

A Scarring Effect?
No matter how we try to explain the longer-run structural
trends, a key question remains: Will the labor force partici­
pation rate return to its pre-recession path? Or will the
recession and slow economic recovery leave a lasting scar
on participation?

It’s conceivable that workers who are discouraged now
will find jobs when times are better. Or finding jobs could
remain hard for them for a long time because their skills
have deteriorated.
Whether economic policy can make a difference depends
on the diagnosis of the problem. The Congressional Budget
Office estimates that in the long run, the expiration of the
Bush-era tax cuts would cause a drop of almost a full percentage point in the labor force participation rate, but it is
unclear how much this would affect discouraged workers.
If the currently high level of discouraged workers results
simply from low aggregate demand, then there is a role for
monetary policy; however, if workers are leaving the labor
force because their skills don’t meet employers’ long-run
needs, then the appropriate policy response could be to
provide education or re-training opportunities. ■

Recommended reading
Daniel Hartley and Mary Zenker. 2011. “Who Is Driving the
Decline in the Labor Force Participation Rate?” Federal Reserve
Bank of Cleveland, Economic Trends (February).
www.clevelandfed.org/research/trends/2011/0211/01labmar.cfm

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19

Spent:

Why Americans Are Saving More…
…and Why It Makes a Difference

Doug Campbell
Editor

Once upon a time, Americans saved more than 10 percent
of their incomes. Then the saving rate went south—fast.
By 2005, it had dipped to nearly zero. Borrowing followed
the opposite path: Total U.S. consumer credit outstanding
clocked in at around $60 billion in 1960, jumped to
$400 billion by 1980, then soared beyond $2.5 trillion
by the early 2000s.1
Now, in the wake of the recession, the saving rate has
ticked up again to around 5 percent. Debt levels, by
contrast, have edged lower. The question of whether this is
the “new normal” has large implications for the economy.

According to what’s known as the Solow economic
growth model—and depending on the saving rates of
other economic sectors, such as business—just bumping
the personal saving rate from 5 percent to 6 percent could
increase income levels by 2 to 3 percent in the long run.
“A difference in the saving rate of one or two percentage
points is very important,” says Filippo Occhino, a senior
research economist with the Federal Reserve Bank of
Cleveland.
But the recession was so deep, and climbing out of it is
taking so long, that there are more questions than answers
about where Americans’ saving behaviors will go from
here. The variables abound.
People don’t save because it’s fun; they do it to ensure
their ability to consume later. At root, the amount that
people save or borrow is nothing more than a manifestation of countless other factors: Do they feel wealthy or
poor? How confident are they about their future income?
How sanguine about the economy?
An example: During this season of debt-ceiling discontent,
Americans may be quite skeptical about government’s
ability to provide safety nets in the future. Social Security,

1.		Consumer credit outstanding includes most short- and medium-term debt
less mortgage and other longer-term debt.

20		

Fall 2011

Medicare, unemployment insurance—the viability of
each has been cast into serious doubt. This factor—how
people view government—may impel them to sock away
more than they otherwise would have.
So if people mistrust the government safety net, our
saving rate could rise. Great, right? Yes, though in the
short run, when people save more and borrow less, they
consume less, which theoretically shrinks aggregate
demand and slows growth. That’s one of the paradoxes of
the recession’s aftermath. People’s balance sheet decisions
seem to work at cross-purposes with the recovery.

The Fundamentals of Saving and Borrowing
But beyond the short run, high saving rates tend to promote
growth and improve standards of living. Savings usually
get turned into investments—not so much in stocks and
bonds, but in durables like factories and equipment. Higher
investment levels lead to higher productivity levels (think
computers). Standard economic models will tell you
that higher productivity means higher incomes. In the
medium term (between five and 20 years), higher saving
rates encourage investment and growth. Over the longer
term, they boost productivity and per capita income.

Personal Saving Rate
Percent
16

12

8

4

0
1960

1970

1980

1990

2000

Likewise, they may go into debt early in their careers
in anticipation of higher future wealth. In each case, the
amount depends on a wide range of factors, touching on
everything from government policy to personal preferences
to demographics.
Occhino zeroes in on several factors that are most closely
tied to saving rates:

How much Generation Recession will save or borrow
going forward boils down to the basics of consumer
finance. Fundamentally, individuals save so they can
consume more in the future, such as in retirement.

Expected income growth is important; a medical school
graduate may save less early on, knowing that he will be
earning more in the future. For him, taking on some debt
is a useful and rational way to smooth consumption.

Recession Adds to Debt Stress

For starters, the fraction of young people who believed debt was
“no problem” shrank by 8 percentage points between 2006 and
2010. Meanwhile, the combined percentage of those who felt
debt was some sort of problem rose 8 percentage points.

Americans—especially those under 60—have amped up their
stress levels about debt since the recession began.
The Ohio State University’s Consumer Finance Monthly survey
neatly encapsulates the nation’s rising anxiety over debt.
Debt: No problem

22%

Debt: Small problem

47%

29%

2006

2010
18–34-Year-Olds

That trend was similar among middle-aged households, whose
debt stress (those who said debt was a small, medium, large, or
extreme problem) grew by 6 percentage points.

Debt: Medium, large, or extreme problem

32% 39%

31%

2010

Sources: U.S. Department Commerce, Bureau of Economic Analysis; Federal Reserve
Bank of St. Louis.

29%

42%

39% 36%

29%

25%

2006

2010
35 – 59 -Year-Olds

Sources: Center for Human Resource Research at the Ohio State University; Federal Reserve Bank of Cleveland.

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21

Snip: More Americans
Cutting Their Cards
What her research may suggest is that the reduction in
overall debt levels hasn’t been driven from the supply
One piece of early evidence that sheds light on Americans’

side—that is, from creditors burned by reckless lending

reduced appetite for taking on debt comes from an

habits leading up to the financial crisis. The real driver

analysis of recent figures from Equifax, one of the three

appears to be a pulling back from the demand side, or in

main consumer credit reporting agencies. The Cleveland

other words, from the increasingly debt-averse American

Fed’s Yuliya Demyanyk, a senior research economist,

consumer. Of course, what we don’t know is whether this

has pored over millions of credit bureau files.

change in behavior is temporary or generational.

Wealth is essential; when people have less of it, they
are likely to build it up by saving more. Of course, lack
of wealth can also constrain borrowing. Alternatively, if
people feel richer, they are liable to save less. As home
values rise, for example, people see their newfound paper
wealth as a substitute for savings. And when people pull
money out of their homes instead of the bank, it drives
down the saving rate.

houses that were sold during this period—which buyers
confused with saving because they were confident that
they could sell their homes at a profit come retirement—
are a case in point (though regulatory gaps certainly played
a role as well). One might argue that the construction
boom proved that investment is not always good for the
economy, since overbuilding contributed to the housing
bubble. Investment is good—until it isn’t.

Also important is uncertainty. In volatile economic
times, it’s natural for people to set aside money against the
possibility of job loss, medical emergencies, and so forth.

A final factor, which is particularly relevant to any discussion
about the cause of the financial crisis, is credit availability.
Not coincidentally, the U.S. personal saving rate began to
decline in 1980, just as consumer credit took off. With
new information technology and innovation, financial
institutions developed programs that expanded the
amount of credit available to wider swaths of people.
The evidence strongly
suggests that credit
availability leading up
to 2007 had become
exceptionally easy.

To these evergreen drivers of saving rates, two more must
be added to explain what happened in the United States
starting in the late 1990s. The first is what Federal Reserve
Chairman Ben Bernanke termed the global “savings glut.”
Foreign countries, especially China, amassed large amounts
of U.S. Treasury bills. Part of the effect was downward
pressure on U.S. interest rates, which discouraged saving
by lowering its payoff.
Yet investment was actually encouraged, because investors
could borrow at low rates to finance their projects. Thus,
traditional saving went down but credit went up. All the

22		

Fall 2011

Average Number of Bankcards by Credit Score

Number of Credit Inquiries, Last Three Months by Credit Score

Average
4

Average
1.2

3

Open bankcard trades:
Scores above 700a

0.8

Open bankcard trades:
Scores below 700a

0.4

Scores below 700

2

Scores above 700

1

0
Mar-99

Mar-01

Mar-03

Mar-05

Mar-07

Mar-09

Mar-11

 oth high-and low-quality borrowers have consolidated debt
B
and shrunk their numbers of credit cards. Since the end of the
recession, the average consumer has closed one credit card
account.

0
Mar-99

Mar-01

Mar-03

Mar-05

Mar-07

Mar-09

Mar-11

High-risk borrowers have sharply cut back on their applications
for new credit since the recession began. Meanwhile, credit
applications by low-risk borrowers—who presumably could
obtain credit if they wanted it—have been flat.

Notes: Primary borrowers only, excludes bankruptcies; score is Equifax Risk Score; both consumers and lenders have contributed to the decline in open bankcard
accounts, but the simultaneous decline in credit inquiries suggests that it’s consumers who have driven it.
a. Bankcard trades are revolving credit loans originated by banks.
Sources: Equifax; New York Consumer Credit Panel.

Apart from technology, credit may have been expanded for
basically bad reasons. Banks didn’t maintain solid underwriting standards. Some products grew so complicated that
it became difficult to judge their risk.
These exceptional factors—the savings glut and slipshod
lending that led to things like the housing bubble—help
explain why saving rates plunged in the 2000s. It is not
surprising that since the financial crisis, saving rates have
risen again: Creditors have tightened lending standards
and shored up their risk management practices, and
households have been rebuilding their balance sheets.
Adding up these factors, it’s unlikely that we will soon see
the 10 percent saving rates that prevailed decades ago.
That’s largely because the technology that widened credit
availability in the first place still exists and, indeed, is
getting smarter. With more credit permanently accessible,
savings may be naturally lower.
Perhaps the saving rate is stabilizing around 5 percent.
It’s difficult to know whether this is a good number, but
it is probably reasonable to say that the rate is currently
driven by sounder fundamentals than before. For example,
credit card borrowing is moving lower as consumers
tighten their belts. Yet nonrevolving credit, for items like

student loans and cars, is holding firm. This suggests that
consumers have shifted away from using debt to finance
consumption in nondurables and services and are now
investing in education and longer-lived consumption
goods—a positive trend.
A fairy tale ending? We simply don’t know yet. While
it’s categorically true that a zero percent saving rate is
unsustainable, an occasional dip is not necessarily cause
for alarm. It may just mean that people are more certain
about their future prospects, or that they believe government backstops won’t go away. In the end, Americans
will save or borrow at levels that depend on outside
events. And those events may only be at the first stages
of shaking out. ■

Recommended reading
To see how inflows of asset-backed securities drove the global savings
glut, see “ABS Inflows to the United States and the Global Financial
Crisis,” Federal Reserve Board of Governors, International Finance
Discussion Paper 1028, August 2011.
www.federalreserve.gov/pubs/ifdp/2011/1028/default.htm

Filippo Occhino and Timothy Bianco. 2011. “Household Balance Sheets
and the Recovery.” Federal Reserve Bank of Cleveland, Economic
Commentary (March).
www.clevelandfed.org/research/commentary/2011/2011-05.cfm

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23

Wealth Building
for Low-Income Families

Doug Campbell
Editor

Saving is important for all households, but especially for
those with low incomes.
In fact, if low-income families can find a way to keep
consumption steady during economic downswings, the
benefits can be significant. One study found that lowincome families with $500 in emergency savings had
better financial outcomes than moderate-income families
with lower savings. Households that are “liquid-asset
poor” are twice as likely to experience material hardship
after a job loss, health emergency, or other adverse event.

The personal saving rate—which now stands around
5 percent—provides a broad picture of Americans’
saving habits. What it doesn’t do is highlight the significant
differences in saving rates among people with different
incomes. Those in the lowest income brackets consistently
save smaller fractions of their earnings than high-income
households, research shows. After the latest recession,
low-income families are finding themselves in an even
more perilous financial position than before.
In this time of stretched public resources, policymakers
and financial institutions face new challenges in building
safe, responsible credit products for people with low
incomes. The Federal Reserve Bank of Cleveland and the
University of North Carolina’s Assets Building Research
Group co-hosted a conference on this very topic in late
2010. The conference brought together top policymakers,
researchers, and community development specialists,
including Ray Boshara, senior advisor with the St. Louis Fed.

Lower Savings=Higher Stress
The virtues of saving extend beyond straightforward financial stability; they also encompass
less tangible indicators of well-being.

This is not surprising—if you are wealthy,
then you are more likely to feel comfortable
about your financial situation than you would

Household Situation by Average Liquid Assets

Thousands of dollars
80
60
40
20
0

2006

2007

2008

2009

Households’ description of their financial situation compared to a year earlier
Better off

24

Fall 2011

Same

Worse off

2010

be if you were poor. In fact, this intuition
is validated in the Ohio State University’s
Consumer Finance Monthly survey.
The survey asks respondents how much better
off they are, compared with a year earlier. When
the results are broken down by average liquid
assets per household (which includes savings,
checking, and money market accounts), it’s
clear that, in any given year, those who say
they feel better off have considerably higher
average assets than those of the respondents
saying they feel “worse off.”
So while it’s intuitively clear, it has also been
shown empirically that stress and a lack of
savings go hand-in-hand. To improve the wellbeing of people on low incomes, addressing
the saving problem would be a good first step.
Sources: Center for Human Resource Research at
the Ohio State University; Federal Reserve Bank of
Cleveland.

The Next Generation of Credit Products for People with Low Incomes
Product/Provider

How It Works

Benefits

Individual development
accounts (IDAs)

A nonprofit association sponsors a saver, who opens an
IDA at a financial institution and participates in financial
education classes. The sponsor matches every dollar the
saver deposits in the IDA.

Research shows that IDAs help connect disadvantaged
populations to mainstream financial services and have
a positive effect on their saving.

When tempted to buy something non-essential, the
consumer texts or tweets piggymojo instead, which
notifies the consumer’s partner about the money
not spent.

Piggymojo provides a concrete way to save in the
moment and reinforces the saver’s decisions with
positive feedback.

Employers set up a channel for workers to deposit a
portion of each paycheck directly into a dedicated,
flexible savings account.

Because it is integrated with the regular paycheck,
AutoSave removes inconvenient barriers to saving and
makes the process seamless and habitual.

Participating financial institutions charge low-income
customers reduced or no fees to open accounts, waive
monthly minimum balance requirements, eliminate
certain overdraft charges, and accept government
identification cards from other countries.

BankOn helps low-income people avoid predatory
lenders and expensive check-cashing services.

Various providers
Piggymojo
www.piggymojo.com

AutoSave
New America Foundation’s
Asset Building Program
with MDRC, a nonprofit
organization
BankOn USA
Dozens of independent
programs nationwide

One of the keys challenges, Boshara says, will be to provide
low-income people with saving tools that don’t shield them
from broader market forces. In the wake of the financial
crisis, the knee-jerk reaction might otherwise be to avoid
looping low-income people into saving programs for fear
that they would lose everything in the event of another
crisis. According to Boshara, that’s precisely the wrong
conclusion.
“If you’re not subject to the losses, then you don’t win
from the gains, either,” he explains. “Before the crisis,
we extended credit and homeownership opportunities
to people who weren’t ready for them. The problem
was not enough access to mainstream financial services.
We can do wealth-building more responsibly for lowincome people.”
As many as half of all Americans—most of them in the
bottom half of the income distribution—do not save at
all, largely because they lack access to saving instruments.
Employers who pay low wages are less likely to offer
401(k) plans, for example, let alone direct deposit of wages
into employees’ bank accounts. This disconnect between
low-wage earners and the formal financial services industry
forms a significant part of the problem.

The question is why people with low incomes don’t
engage in formal saving plans. Is it because of their lack
of interest—or the financial industry’s failure to provide
targeted services?
“Industry folks say the demand isn’t there,” maintains
David Newville, senior policy analyst with the Center for
Financial Services Innovation. “There is sometimes not a
lot of interest in delivering a new savings project” by the
private industry.
Nonetheless, Newville says, a number of saving programs
aimed at people with low incomes are being developed.
Some of the more familiar ones are listed in the box above. ■

Asset-building strategies
Learn more about asset-building strategies in a summary of the
Federal Reserve Bank of Cleveland’s conference, “Saving Strategies
and Innovations for Low-Income Households,” at
www.clevelandfed.org/saving_summary

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25

Renting:
The New American Dream

Amy Koehnen
Managing Editor

Homeownership has long been the American Dream.
It’s a status symbol and has been regarded as one of the
best long-term investments a family can make. In fact,
buying a house can make a lot of sense for communities,
too: Much research suggests that the stability that comes
with homeownership promotes good citizenship, improves
the quality of neighborhoods, and is linked with the
academic success of homeowners’ children.
But have lessons from the Great Recession changed the
way Americans—both borrowers and lenders—think
about owning a home? Given the fallout in the housing
market, maybe renting will be the new American Dream.
And that’s something policymakers will have to weigh
very carefully.
26

Fall 2011

The Recession’s Impact on Housing
From 1997 to 2006, U.S. home prices rose nearly 10 percent
a year on average, according to the S&P/Case-Shiller
National Home Price Index. A decade was long enough,
says economist Robert Shiller in a recent New York Times
article, “for many people to become accustomed to the
pace and to view it as normal…. People who owned a
home over that period had reason to feel pretty well off
and proud of their investment acumen.”
Then came the financial crisis. Home values crashed
from their peak of almost $23 trillion in 2006 to just over
$16 trillion in the first quarter of 2011. And since the crisis,
lenders have been tightening underwriting standards,
making it tougher for would-be homeowners to get loans.
It can also be tough to get government financing, including
Federal Housing Administration and Veterans Administra­
tion loans, especially for those with credit scores below 600
or without enough money for a 3.5 percent down payment.
And those with a foreclosure in their past can’t get any
type of financing for seven years.

As a result of the housing market fallout, the latest
Case-Shiller annual survey of homebuyer attitudes
showed people’s median expectation for annual home
price appreciation over the next decade down sharply,
to just 3 percent (versus 7 percent in 2005).
Meanwhile, U.S. homeownership rates have been heading
down and rental rates going up. Since the end of 2006,
the number of renters has grown faster than the number
of owners has declined. This means, says Senior Research
Economist Emre Ergungor of the Cleveland Fed, that
most new households are renting, whether by choice or
by necessity.

With the glut of empty homes brought on by foreclosure,
there’s hardly any market for new construction. And many
owners are discovering that their homes have proven
to be an unreliable form of savings. Unfortunately, this
is particularly true in regions where the housing bust
has contributed directly to high rates of unemployment
through construction job losses.

Total Owner- and Renter-Occupied Housing Units
Millions
76
Owner-occupied

Yet the American Dream endures. Homeowners and
renters continue to believe that homeownership is a smart
decision over the long term. Surveys by Fannie Mae, the
National Association of Home Builders, and Pew Research
find that a great majority still believe homeownership is a
sound investment.
Meanwhile, as Americans cling to their beliefs, economists
have been debating some of the ways that the housing
market crash has been hurting the economic recovery.

The Best Investment?
Americans Weigh in
on Homeownership

38

72

When the housing bubble burst in 2007, 31.6 percent of
households rented their homes. Now, it’s 33.6 percent.
Since the crisis, nearly 3 million households have become
renters, and at least 3 million more are expected by 2015,
according to census data analyzed by Harvard’s Joint
Center for Housing Studies and the Associated Press.
It’s hard to know what exactly is behind those numbers—
anybody who went through a foreclosure, for example,
would probably have to become a renter—but the trend
is clear enough.

Stubborn Attitudes

Millions
39

37
36

68
35
34

64
Renter-occupied

60
1990

1995

2000

2005

33

2010

32

Sources: U.S. Department Commerce, Bureau of the Census; Haver Analytics.

A new study conducted by faculty at Florida International
University and East Carolina University uses data from
1979 to 2009 to propose that renting has been a better
investment strategy than buying a home for the past
30 years. The authors reason that it’s not actual home­
ownership that creates wealth but rather the forced savings
that come from having an amortizing mortgage. And
creating wealth can be done—and done better by more
people—through other means.

• 37 percent of Americans
“strongly agree” that homeownership

		 is the best long-term investment one
		

• 85 percent of American
		
		 homeowners at least “somewhat agree”
that buying a home is the best long-term
investment one can make.

can make.

•	41 percent of homeowners
“strongly agree.”

•	31 percent of current renters
“strongly agree.”

• 85 percent of current renters
		want to buy a house at some point.

•	17 percent want to continue
to rent.

Source: Pew Research Center.

F refront

27

Balancing Act

Post-Recession
Policies
For many years, the U.S. government has explicitly or
implicitly subsidized homeowner­ship through programs
such as Federal Housing Administration insurance, the
mortgage interest deduction, Fannie Mae and Freddie
Mac, and many others. But some policymakers question
this approach.
From the former head of the Federal Deposit Insurance
Corporation to U.S. Representative Barney Frank, not
to mention the Obama Administration, policymakers
are proposing many options for keeping neighborhoods
viable by boosting rental properties. For example, in
August, the Federal Housing Administration announced
plans to ask investors for their ideas on how to turn
thousands of foreclosed homes into rentals.

The question for policymakers is how to square two
potentially competing forces: a housing market with lessthan-certain investment returns and higher barriers to entry
for low-income borrowers; and the persistent aspirations
of many Americans to own their own home. The ultimate
goal is to make sure individual households’ needs are met
while keeping neighborhoods stable and vibrant.
The collapse of the housing market and subprime crisis
remind us that policies to promote homeownership can
harm households if those policies encourage unaffordable
mortgage commitments. At the same time, we know from
experience that American neighborhoods are more likely
to thrive when their occupants are owners, probably
because of the stability ownership brings. A balance must
be struck, and it won’t be easy. The next generation may
cling to ambitions of homeownership for good reasons,
but economic reality may dictate otherwise. ■

Here are a few policies that are now being re-evaluated
in the aftermath of the Great Recession:
• Low Income Housing Tax Credit - An indirect federal
subsidy used to finance the development of affordable
rental housing for low-income households
• Shared Appreciation Mortgages - A mortgage in which
the borrower is offered the chance to write down a
portion of his mortgage debt, but is required to share
future appreciation gains with the lender; currently
prevented by U.S. tax barriers
• Mortgage Interest Deduction - A common itemized
deduction that allows homeowners to deduct the
interest they pay on any loan used to build, purchase,
or improve their primary or secondary residence
 egardless of what policy is being discussed, policy­
R
makers need to remember that different regions might
need to have solutions tailored to their specific markets.
Here in the Fourth District, for example, policy­makers
have to deal with the reality that programs like converting
bank-owned (foreclosed) property into rental property
may not be economically viable. There already is a large
oversupply of housing in this region, and cash-strapped
municipalities are under­e­quipped to take on the additional
oversight responsibilities associated with such conversions.

Survey data
Eli Beracha and Ken H. Johnson. 2011. “Lessons from
Over 30 Years of Buy versus Rent Decisions: Is the
American Dream Always Wise?” (April 19):
http://www.fma.org/NY/Papers/Lessons_ from_ 30_ years_
of_Buy_vs_Rent_Decisions.pdf

National Association of Homebuilders. 2011.
Press release (June 7): www.nahb.org/news_details.
aspx?newsID=12823&fromGSA=1

National Association of Realtors. 2011. Press release
(January 19): www.realtor.org/press_room/news_releases/
2011/01/owning_home

Pew Social Trends Staff. 2011. “Home Sweet Home.
Still.” Pew Social & Demographic Trends (April 12):
http://pewsocialtrends.org/2011/04/12/home-sweet-homestill/

28

Fall 2011

Watching and Waiting
Pinning Hopes on Small Businesses to
Reignite Economy May Not Be the Best Idea

Anne M. DiTeodoro
Communications Coordinator

Small business is actually quite big in America. In fact,
according to the Small Business Administration’s (SBA)
definition of small businesses—firms with fewer than
500 employees—they comprise 99.7 percent of all
U.S. companies. They employ about half of the country’s
private-sector workforce and are an important source of
new job generation in the early phases of business-cycle
expansions.
No wonder Americans are watching and waiting for
the resurgence of small businesses to reignite the hiring
process and get the economy back on track after the
Great Recession.
But here are two things to consider about that premise.
First, small businesses are not exactly the mass creators of
jobs and wealth that they’re often cracked up to be.

Second, small businesses really took it on the chin during
the recession. Between 2007 and 2009, self-employment
fell, thousands of small firms vanished, and the pace of
new business formation slowed. That’s a pretty significant
blow to recover from, and it’s not clear how resilient today’s
entrepreneurs will prove to be.
These two factors could potentially slow the pace of small
business growth in the years ahead. That’s a problem
because small businesses really do foster the sort of
innovation the country desperately needs after the
Great Recession. Nobody wants an environment where
entrepreneurs are inhibited in their efforts to get started.
Economic research, including studies by the Cleveland
Fed, suggests that some government programs could
be helpful in this regard.

Shocks Still Strong for Small Firms
As the recession deepened in 2009, especially in the first
quarter, small firms accounted for almost 60 percent of
job losses, according to the SBA. A mid-August 2011
survey by the National Federation of Independent Business reports that small-business owners are still stuck in
recession-level growth trends, and the Bureau of Labor
Statistics reports the growth in new business startups is
the weakest it has been since the early 1990s, when the
data were first tracked.
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29

Also notable is research by the Ewing Marion Kauffman
Foundation, which finds that today’s businesses start out
smaller—and stay smaller—than their predecessors,
rarely growing past their start-up employment levels.
In fact, this research suggests that companies established
in 2009 might now employ a million fewer people than
the historic norm.

99.7

Percent of small businesses
representing all employer firms

44
Percent of U.S.
total private payroll paid
by small businesses

40
Number of all high-tech workers
(scientists, engineers, etc.), in percent,
hired by small businesses

64
Total net new jobs, in percent,
over the past 15 years generated
by small businesses

13
Number of times more per employee that
small businesses produce patents compared
to large patenting firms

Sources: U.S. Dept. of Commerce, Bureau of the Census; International
Trade Administration; Advocacy-funded research by Kathryn Kobe;
CHI Research; U.S. Department of Labor, Bureau of Labor Statistics.

30

Fall 2011

The Risks and Rewards of Launching a Business
Despite this evidence to the contrary, the myth of the
entrepreneur endures. Small-business owners believe that
running their own shop is best. High risk, high reward.
Consider Mark Zuckerberg, co-founder of Facebook,
billionaire, and entrepreneur: a resounding success story.
But Zuckerberg is far from the norm. Think of a plumber,
for example, who leaves a larger company to run his own
business. He struggles—getting clients, setting up a billing
system, juggling the workload, deciding whether to hire
others—and ultimately, he may not make any money.
“For every Mark Zuckerberg, there are a million guys
like the struggling plumber,” says Scott Shane, visiting
scholar at the Federal Reserve Bank of Cleveland and the
A. Malachi Mixon III professor of entrepreneurial studies at
the Weatherhead School of Management at Case Western
Reserve University. “Americans pay more attention to the
success stories, but it’s the statistics that don’t follow suit.
And the media tend to overstate the probability of good
outcomes.”
Truth is, the vast majority of people who start a business
go back to wage employment or working for others. “If
they spend four years getting a business off the ground,
when they return to the workforce, it will take them longer to recoup the wages they were making four years prior.
In addition, many of them have also pumped much of
their savings into their business, and those funds are now
gone,” Shane says.

Policy Challenges
But Facebook stories do exist. Most big businesses started
small. Even though their contribution is sometimes
oversold, small businesses are indeed integral to economic
growth.

That’s why it’s important that they still have an environment in which they can flourish. Usually, innovation
blooms anew after recessions, as laid-off workers start
their own firms and work on ideas that were ignored by
corporate bureaucracies. We should all be concerned
about an economy in which people shy away—or are
discouraged—from innovating.
As Shane puts it: “We don’t want to discourage innovation
and the extreme high-growth companies.”
The challenge is to develop policies that address the
specific needs of small businesses. For example, small
firms spend more per employee than larger firms to
comply with federal regulations such as healthcare, taxes,
and environmental rules, and these costs may increase
under new restrictions. “Even if the post-crisis regulations
aren’t heavier, there is a perception that they are, and if
small-business owners believe it’s going to be a burden to
comply, then they’re going to hold back,” Shane says.
Access to credit is another sticking point. The decade
leading up to 2007 was part of the housing boom. Smallbusiness owners relied heavily on their personal property
as collateral to obtain capital for their enterprises. In the
wake of the recession, though, these owners are dealing
with declining property values that limit their ability to
obtain credit for financing their businesses.
Policymakers have intervened in the past, helping to buoy
small-business owners. For example, the American Recovery
and Reinvestment Act, enacted in February 2009, included
several provisions targeted specifically at small businesses,
such as tax incentives, reduced fees on certain SBA loans,
and monetary support to help programs that promote
economic development and entrepreneurship.
A working paper from the Cleveland Fed notes that
“small businesses are likely to remain a sacred cow of
public policy,” and will probably enjoy continued government support. There is evidence that some government
interventions are effective. The researchers found that
government interventions in small-enterprise credit
markets, such as SBA loan guarantees, produce a positive
impact on economic outcomes, especially when an intervention is designed to correct a market failure.

Because they serve as a substitute for collateral or
relationships with loan officers, SBA loan guarantees are
meant to increase the credit extended to small businesses.
They allow lenders to charge a lower interest rate on the
loan while mitigating their own risk on the longer-term
loans that are the most useful for small businesses’ capital
investment.
We should all be concerned about an economy in which
people shy away—or are discouraged—from innovating.
But the plight of small businesses puts policymakers in a
bind—there is no such thing as a “model” small business.
“It’s not easy to design a policy for small businesses, because
it’s also a policy for consumers,” says Shane, who points
out that many small-business owners run their companies
as extensions of their households, often mixing business
and personal funds.
Also, small businesses are quite diverse; their issues
differ widely, depending on whether the owner has five
or 100 or 500 employees. As with so many other sectors,
the future of small businesses remains uncertain in the
wake of the Great Recession. Shane cautions, “I’m not sure
we want policymakers to get us back to 2007. Many people
believe we were experiencing a small-business bubble,
driven by rising housing prices and the use of home
equity to finance businesses. If we had a base point to
compare to where we want to be, then we would be able
to state if today’s levels are above or below where
we should be.
“But,” he observes, “we don’t know what is normal.”

■

Recommended reading
Scott Shane. 2011. “The Great Recession’s Effect on Entrepreneurship.”
Economic Commentary, Federal Reserve Bank of Cleveland (March).
www.clevelandfed.org/research/commentary/2011/2011-04.cfm

Mark Schweitzer and Scott Shane. 2010. “The Effect of Falling
Home Prices on Small Business Borrowing.” Economic Commentary,
Federal Reserve Bank of Cleveland (December).
www.clevelandfed.org/research/commentary/2010/2010-18.cfm

Ben R. Craig, William E. Jackson III, and James B. Thomson. 2011.
“Public Policy in Support of Small Business: The American Experience.”
Working Paper, Federal Reserve Bank of Cleveland (August).
www.clevelandfed.org/research/workpaper/2011/wp1116.pdf
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31

Use It or Lose It:
College Grads
and
Underemployment

Mary Zenker
Research Analyst

Conventional wisdom holds that nothing beats the value
of higher education. But tell that to the growing numbers
of college graduates who find themselves serving coffee
and stocking shelves. You might call them overqualified;
economists dub them “mismatched.”
Mismatches occur when workers accept jobs for which they
are overqualified because none are available in their field
or when workers who want to work full time accept parttime jobs because that’s all they can find. Some mismatch,
however, is part of a healthy, dynamic economy. If every
firm with a job opening waited for the perfect match or if
every unemployed worker waited for the perfect job, the
economy would stagnate. In fact, a mismatch can be ideal
for the firm, which may get a worker with more education
for the same price as a less-educated one.
What’s not clear, though, is how much mismatch is either
ideal or healthy for an economy. In the wake of the last
recession, more college grads are getting hit by the mismatch
phenomenon, according to data from the Current Population Survey (CPS). This trend predates the recession, but
it has accelerated since 2007.
32

Fall 2011

Looking at data from the CPS, which contains information
for hundreds of different occupations, we found a small
increase in the percent of bachelor’s degree holders in
occupations that do not require a degree. It’s unclear
whether the increase observed during the recession is
significant, so we narrowed our focus to 33 occupations
that don’t require bachelor’s or associate’s degrees—such
as bartenders, waiters, retail salespersons, and hotel desk
clerks—and seem most likely to draw underemployed
degree holders. In 2004, 14.7 percent of employees in these
occupations had bachelor’s degrees. In 2007, that number
had edged up to 15.3 percent (a 0.6 percentage point gain).
By 2010, it was 17 percent (a 1.7 percentage point increase).
The difference in pre- and post-recession rates of change
corresponds to 356,000 people, or 2.6 percent of the
unemployed. The result, unfortunately, does not resolve
the question of how significantly job mismatches feature
in the post-recession economy.
College graduates invest in their education with time and
money (or parents’ money); societies invest in education
with taxpayer subsidies to universities and with subsidized
and guaranteed debt. If grads take a low-skilled job after
college, they may not be producing a high-value product
or service, not getting a high return on their human capital,
and probably not earning enough to pay off their debts
and stimulate the economy as consumers.
It is also worrisome that while grads are employed in lowskilled jobs, their human capital is depreciating. “They
forget things they learned in school. They probably won’t
keep up with advancements in their once-chosen field,”
says Stephan Whitaker, research economist at the Federal

The Enduring Appeal of Higher Education
Big events can spawn big changes. It’s not obvious yet how
much of an impact the recession had on young people’s
attitudes toward higher education. But some early evidence
is encouraging because it shows the value of higher education
for people’s economic situations. Consider the recent drop in
the rate of labor force participation: It has coincided with an
increase in college enrollment, suggesting that young people
may be beefing up their skills before entering the work force.

Better off

Same

25%

Some or
Completed High School
College enrollment of recent
high school graduates

Labor force
participation rate

55

2002

2004

37% 26%
37%
Five to Eight Years Education
beyond High School

Sources: Center for Human Resource Research at the Ohio State University;
Federal Reserve Bank of Cleveland.

65
60

Worse off

28%

Percent
75

50
2000

Compared with 2009, respondent’s family is…

47%

Labor Force Participation and College Enrollment,
16–24 years old

70

traditionally held lower-skilled but relatively well-paying
manufacturing and construction jobs—will find new niches
in the new economy.

2006

2008

2010

Source: U.S. Department of Labor, Bureau of Labor Statistics.

It’s worth noting that women are now enrolling in college
in greater numbers than men. Another lingering question
in the wake of the Great Recession is whether men—who

Reserve Bank of Cleveland. “They won’t gain career-related
work experience to make themselves more productive.
And if they do get back on their chosen career path, their
earnings growth will start later, so their lifetime earnings
will be lower.”
Less-skilled workers without degrees can also be hurt
by the growing underemployment trend. Economic
theory tells us that when there are more workers in the
low-skilled market, wages are depressed for everyone in
that market. When grads are hired in place of less-skilled
workers, it decreases the chances that those workers will
be able to find jobs and build their work histories.
So while some mismatches are part of a healthy economy,
too many can be a waste of human capital. The ability to
make a good match once a student has earned a degree

One piece of subjective evidence on the long-term importance
of higher education comes from the Ohio State University’s
Consumer Finance Monthly survey. It found that 47 percent of
families whose members’ highest education levels topped out
at “some or completed high school” rated themselves as worse
off financially in 2010 than in 2009. By comparison, 37 percent
of respondents with between five and eight years of education
after high school said they were worse off.
While this doesn’t necessarily suggest changes in future behavior
with regard to college enrollment, it’s at least noteworthy that the
survey results seem to confirm that people with multiple years
of education beyond high school have weathered the recession
better than those with less education.

is certainly part of the motivation for pursuing higher
education. And conventional wisdom actually still holds:
High education levels are critical for economic growth.
Research, including studies by the Federal Reserve Bank
of Cleveland, shows that states with higher percentages of
college graduates also have the fastest economic growth.
How much the most recent recession changed young
people’s (or taxpayers’) attitudes about the value of an
education is therefore of critical interest to economists—
and anyone else interested in America’s economic future. ■
Recommended reading
Stephan Whitaker and Mary Zenker. 2011. “Are Underemployed
Graduates Displacing Nongraduates?” Economic Trends (July).
www.clevelandfed.org/research /trends/2011/0711/01labmar.cfm
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33

Interview with
Price Fishback
T

34

he term “uncharted
territory” is getting a workout these days. The recent
recession was so deep that
many have found themselves at a loss trying to
predict the way forward.
In thinking about the future,
it’s often useful to recall lessons from the past.

For all the doubts about
the nation’s ability to
recover from this recession,
Fishback is firmly in the
optimists’ camp. If history
is any guide—and Fishback
certainly believes it is—then
the evidence points in favor
of a healthy economy for
generations to come.

Economist Price Fishback
has made a career of that
practice. He has become one
of the nation’s go-to experts
for explaining the differences
and similarities between
the Great Depression and
the Great Recession. He’s
blogged about it for the
New York Times and been
quoted by many other news
outlets on the same topic.
His latest research delves
into the microeconomics of
the New Deal, examining
the myriad programs
introduced in the 1930s and
ferreting out which ones
worked, and which didn’t.

Fishback is the Thomas R.
Brown Professor of
Economics at the University
of Arizona. He serves as a
research associate with the
National Bureau of Economic
Research and as co-editor
of the Journal of Economic
History. Mark Sniderman,
chief policy officer at the
Federal Reserve Bank of
Cleveland, interviewed
Fishback at the Bank on
August 26, 2011. An edited
transcript follows.

Fall 2011

Sniderman: Let’s start by having you
characterize for us the period that we
now refer to as the Great Depression.
What was it like from an economic
perspective; its impact on people?
Fishback: At the time, people thought
it was going to be a normal recession,
and then it just kept on sliding downward. They didn’t know exactly what
was going on. There were all sorts of
differences of opinions on when the
economy would start to improve.
Real output in the economy dropped
by 30 percent over four years. In other
words, in 1933 they were producing
only 70 percent of what they had
produced in 1929. It was as if you had
cut off the western half of the United
States in terms of output.

Unemployment levels that started
out around 2 percent in late 1929
went up to 10 percent in 1930, then to
16 percent in 1931. And then they were
over 20 percent for four years, from
1932 to 1935. The rates dropped back
down to 14 percent in 1937, and then
they skyrocketed back up to 19 percent
in 1938. We don’t see less than
10 percent unemployment until 1941.

CHRIS PAPPAS

Here you have this economy that
is totally falling apart. However, if
you could hold onto your job, you
actually did reasonably well during the
Depres­sion because of the tremendous
deflation. The price level dropped
30 percent between 1929 and 1933.
People could buy a great deal more
with a dollar in 1933 than in 1929.
But the problem was holding onto
your job.
The Depression lasted so very long
that there were people unemployed for
five or six or seven years. It devastated
some household heads. Many people
moved back in with their families or
friends. People reverse-migrated back
to rural areas and lived with family
on farms. There was a surge in the
number of “hobos” and people just
traveling around. Somewhere between
1 and 2 percent of the population
became common vagrants. People
were sleeping underneath their
“Hoover blankets,” or newspapers
they found on the street.

The Depression just destroyed people’s
confidence in what was going to
happen. In the United States in most
time periods, people have been very
optimistic about what is going to
happen in the future. There are always
some people who are in trouble,
but generally we’ve had an average
growth rate in per capita income of
1.6 percent per year since 1840. That
includes all the depressions.
Given that kind of growth, the
Great Depression is very unusual
in American history. People kept
expecting that things would get better
because income typically has doubled
about every generation or so. But
10 years of depression with millions
of people who thought they had done
everything right finding themselves
unemployed will shake anybody’s
confidence.
Sniderman: At the time the Great
Depression set in, was there much
expectation about the federal
government playing a role?
Fishback: Before the Depression,
welfare policy and labor policies were
all the responsibilities of the local
and state governments. What was so
unusual about the 1930s was the idea
that the federal government would get
involved in providing relief to the poor
and unemployed. It was the first time
that federal officials thought of the
economy as being more than a group
of local economies. They argued that
the federal government should get
involved because this was a national
emergency.

The federal government’s primary role
up to that time had been to provide
national defense. We created a central
bank in 1913 with the Federal Reserve.
There was some federal regulation for
interstate commerce like railroads and
various foods and drugs traded across
state lines. But there wasn’t really a
sense that the federal government was
going to come in and use spending to
stimulate the economy. Those were
Keynesian notions that developed with
John Maynard Keynes’ writings in
the early and mid-1930s. The typical
person’s attitude toward government
was quite different in 1900 than it is
today.

The federal government was probably
spending about 4 percent of GDP in
1929. State and local governments were
probably spending another 10 percent
of GDP. It was a whole different time.

If you could hold onto your job,
you actually did reasonably well
during the Depression because of
the tremendous deflation.
Bob Higgs, my thesis adviser, wrote a
great book, Crisis and Leviathan. He
argues that there was a real change in
attitudes toward government associated
with three major crises. World War I
was the first big crisis, followed by the
Great Depression of the 1930s, and
then World War II. In each case people
wanted [the government] to respond
quickly. They did not want to trust the
markets to help them move quickly
because it is really expensive to try to
produce things quickly.
Armen Alchian [emeritus professor
of economics at the University of
California, Los Angeles] pointed out
that every time you do something fast,
it raises the costs. To avoid imposing
these costs on taxpayers, they imposed
a draft where they put young men in
the army but paid them poorly. During
the wars, the federal government and
the military took over the economy,
chose how to allocate all of the key
war materials, and established wage
and price controls. Meanwhile, they
rationed all sorts of goods to the
general public.
The government was very active in
each crisis. Then after the crisis was
over, the federal influence dropped
back down. When people first started
dealing with the crisis in World War I,
they thought, “We don’t know if we can
do this.” But over the course of a twoto-three-year period, they developed
all sorts of techniques for solving the
problems that came up. They were
learning by doing. As a result, they
concluded that trying to run a command economy was not quite as bad
as they thought it would be—even
though they still were not very good
at running it.
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35

Between 1933 and 1935, the federal
government spent a tremendous
amount of money providing direct
relief to people who were not readily
able to work.
So when the next crisis hit, they
brought back a lot of the same programs, and the government ratcheted
up again, often to new heights. In
fact, there really was not much time
for the government to ratchet down
between the Great Depression and
World War II. During World War II
the federal government’s control of
the economy really escalated. Basically,
the military was running half the
economy. They eliminated unemployment by drafting roughly 10 percent of
the work force. There were wage and
price controls and rationing—meat
once a week and limited access to
sugar. Forty-five percent of income
was being spent on munitions and
hardware that was eventually going
to be blown up.
After the war, the federal government
dropped back down but not to anywhere near what had been before.
Sniderman: So it’s a ratchet effect.
Fishback: Yes, like those ratchet

wrenches. It never came back down to
the old level. You can see this dynamic
later on. The crises have been smaller,
but we had the Great Society in the
1960s, and you can actually see it
today. With the problems we saw in
2007 and 2008, those problems led
to a huge increase in activity with the
stimulus packages.

Price V. Fishback
Position

Thomas R. Brown Professor of Economics, University of Arizona
Education

Butler University, BA with honors, 1977
University of Washington, PhD, 1983
Research and Teaching Interests

Economic History, Labor Economics, Political Economy,
Law and Economics

36

Spring 2011

way they could change state internal
distributions they didn’t like was to
threaten to take all of the money away.
Hopkins actually made that threat to
some states, but having to use such a
big threat was not very effective.

Sniderman: Let’s go back to the 1930s
a bit. The federal government isn’t all
that practiced in interventions to deal
with the Great Depression. Is it fair to
characterize all of the various programs
and efforts to deal with it as experimentation of one sort or another?
Fishback: To some extent it is. What
happened is the federal government
built upon what the states had been
doing. For example, the welfare system
went through one of its major longterm changes during the 1930s. The
first response was a short-run response.
We need to get people back to work!
Between 1933 and 1935, the federal
government spent a tremendous
amount of money providing direct
relief to people who were not readily
able to work. They then provided
relief with a work requirement for
people who were able.

In 1935, Harry Hopkins, who had
been running the Federal Emergency
Relief Administration (FERA), was
not satisfied with how that administration had been running. The FERA
was giving money to the states, which
then largely determined how it would
be spent. The administration had
very little control because the only

In 1935, the federal government
rearranged the relief programs. They
passed responsibility for direct relief
back to the states for people who could
not be employed very easily. The
FERA was replaced with the Works
Progress Administration (WPA).
When Hopkins ran the WPA, the
federal government had much more
control over each project. The states
just told them who was eligible to
obtain work on the projects.
There was another side to relief. The
Social Security Act was passed in 1935.
It included the old-age pensions we
all know as Social Security, and that
program was, and still is, run at the
national level. The Act also added three
public-assistance programs, in which
the federal government provides
matching grants to the states.
Another big change with the Social
Security Act was the introduction of
unemployment insurance. Wisconsin
had actually started a program before
1935 but had not paid benefits yet. The
federal government provided about
3 percent of the cost for administration
and each state set its own benefits.
The unemployment insurance funds
were run like an insurance fund where
all the employers paid into it. When
someone became unemployed, he
was paid out of the fund collected
from employers.

Selected Publications

 overnment and the American Economy: A New History, editor and co-author, 2007,
G
University of Chicago Press.
Prelude to the Welfare State: The Origins of Workers’ Compensation, with
Shawn E. Kantor, 2000, University of Chicago Press.
“The Influence of the Home Owners’ Loan Corporation on Housing Markets During
the 1930s,” with Shawn Kantor, Alfonso Flores-Lagunes, William Horrace, and
Jaret Treber, 2010, Review of Financial Studies.
“The Dynamics of Relief Spending and the Private Urban Labor Market During the New
Deal,” with Todd Neumann and Shawn Kantor, 2010, Journal of Economic History.
“Births, Deaths, and New Deal Relief During the Great Depression,” with
Michael Haines and Shawn Kantor, 2007, Review of Economics and Statistics.

Sniderman: What was the public
reaction to all these new programs?
Fishback: There were thousands of
letters written to President Roosevelt,
which you can find in the national
archives. Many of the letters describe
how grateful people were that
Roosevelt had actually found a way
to provide them with some help.
There were also letters to specific
agencies complaining about the way
people were treated on some programs:
some complaints of corruption and
politicking. Investigations of these
typically found that about one-fourth
of the complaints were valid.
Sniderman: Today, of course, the
sluggish housing market seems to be
continuing to hold back the recovery.
What was going on during the 1930s
on that front?
Fishback: The situation today has

some great similarities with the 1920s
and 1930s. There was a huge housing
boom in the 1920s. Housing prices
peaked in the late 1920s, and then
they dropped like a stone between
1929 and 1933. In surveys of cities,
the typical drop in housing prices was
about 30 percent from 1930 to 1933.
The overall drop from 1930 to 1940
averaged about 45 percent.
As a matter of fact, around 1933 or
1934, there were a huge number of
people who were two-and-a-half years
behind on their mortgage. More than
half the states had passed mortgage
moratoriums, which allowed people
to stay in their house without paying
the mortgage payments. Most of the
people also owed a large amount in
property taxes.
That is when the federal government
came up with an idea of the Home
Owners’ Loan Corporation [HOLC].
There were all these lenders with toxic
assets on their books, all these mortgages that could not be repaid. So the
HOLC bought all these mortgages
for pretty close to the full value of the
loan, including the unpaid interest.
In the modern jargon, the lenders
did not take a “haircut.” Basically, the
HOLC gave the lenders a good deal

by replacing their toxic assets with
good assets. They also gave the homeowner a good deal as well.
Sniderman: How does that compare
with today’s Home Affordable
Modification Program, or HAMP?
Fishback: The problem with the
situation today is they’ve been trying
to refinance the loans with the lender
keeping the loan. Often the HAMP
program has involved the lender
taking a pretty substantial haircut.
It is a voluntary program, so you have
to attract the lenders, but not many of
the lenders thought that the program
was a good deal for them. As a result,
the HAMP was projected to refinance
about 3 to 4 million loans. But a year
after the program started, they were
well short of a million.
Sniderman: Could you talk a little about
the Progressive Era and compare it to the
period leading up to the 2007 recession?
Fishback: Sure. I’m involved in writing
a book with University of Arizona PhD
student Carl Kitchens about booms
and busts in American history. And
really the story of American history
is far more boom than bust. Seventy
percent of the time the U.S. economy
has been in booms. Then the other
times we have had these short recessions. Then there is the occasional
big bust, like during the 1890s and the
Great Depression. As I said before,
per capita income has risen 1.6 percent
per year on average over the long haul,
even while including bad times like
the Great Depression.

As a result, in most periods of American
history, people have pretty optimistic
views because things have been going
well for quite some time. The Progressive Era runs from 1890 to the 1920s.
During most of this period GDP
was growing. The typical worker was
doing better. The typical wage in real
terms rose 50 percent in the time
period, maybe a little bit more. You
saw huge surges in immigration into
the United States, just gigantic surges
of immigration. U.S. annual earnings
in manufacturing and mining were
often two to three times as high as the
wages the immigrants had made in
their home countries.

In most periods of American history,
people have pretty optimistic views
because things have been going well
for quite some time.
The 1920s were very prosperous.
Radio arrives, people are buying
automobiles and new appliances.
There are flappers out there doing the
Charleston dance, great new jazz music is flowing out of the speakeasies.
Babe Ruth is hitting home runs, and
Jack Dempsey is punching people out.
It’s a fast-paced era. Even when things
started going down halfway through
1929, people think it’s just going to be
a short recession, not a big deal.
Sniderman: What do you think are
some major misperceptions about the
New Deal period?
Fishback: For the last 10 years I’ve
been working with a number of
co-authors on the microeconomics
of the New Deal. Almost all the work
had been on the macroeconomic
side, the money supply and government spending. During the 1930s,
the federal government did not really
run big deficits. It’s not a Keynesian
period at all. They increased government spending—Hoover raised it
quite a bit, by 58 percent in nominal
terms over a three-year period. Given
the deflation, it rose 88 percent in real
terms, which was a faster pace than
anything Roosevelt did—but both
groups believed in balanced budgets.
So they raised tax rates and tax
revenues just as fast.

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37

There were enormous variations in
how much the federal government
spent in state and local areas. We’ve
been collecting information at the
individual level, at the county level,
and at the city level, and using that
variation in how much they spent over
time and across place to try to see the
local effect of these programs. It’s not
the same thing as the macro effect;
it’s the local effect.

The speed with which Bernanke
and [then-Treasury Secretary Hank]
Paulson responded during this period
was drastically different than the Fed’s
response during the Depression.
The most successful programs as far as
we could tell were the relief programs
and the public works programs. The
relief programs included the Federal
Emergency Relief Administration and
the Works Progress Administration
(WPA). They also had a series of
programs like the Public Roads
Administration and the Public Works
Administration that built public
works. The public works programs
were more generous than the relief
programs because they actually hired
people at full wages. These programs
combined seemed to do some really
positive things. They put people back
to work.
Sniderman: In the 1930s, it seemed
like the Federal Reserve was a teenager
relative to the current era. What do you
think of that characterization?
Fishback: The Fed was formed in 1913.

The founding legislation stated that
the Fed was supposed to provide
an “elastic currency.” Many people
thought what this meant was the Fed
was supposed to provide liquidity
to stop banking panics. But it wasn’t
neces­sarily clear how they were
supposed to do that. When you get
to the late 1920s, the Federal Reserve
has a notion of what’s known as the
“real bills doctrine.” The focus was to
provide more credit at a time when
businesses were seeking more credit
while they were expanding.

38

Spring 2011

But that left the Fed as a passive
responder to what was going on with
the economy. So, many leaders in
the Federal Reserve were following
this passive model of the real bills
doctrine. They were saying that unless
they see demand for liquidity that’s
going along with businesses, then
they won’t do that much in terms of
buying bonds and trying to expand
the money supply and stimulate the
economy.
By 1931 the economy was in serious
trouble. There were three waves of
bank failures between 1930 and 1932.
The Fed policymakers were thinking
that they were providing good liquidity
to the system. They had cut the discount
rate, at which the Fed lent to banks, to
as low as 1 percent. That’s really low,
historically. Therefore, they concluded
that they had done what they needed
to do. But they were not taking into
account the enormous deflation of the
time period.
Carnegie Mellon University Professor
Allan Meltzer, who has written a multivolume history of the Federal Reserve,
could not find any evidence that they
were looking at “real” interest rates
in the way we think of them today.
The discount rate might have been
1 or 2 percent, but the deflation rate
in the early 1930s was about 8 to
12 percent. So if I’m a borrower and
I see a 1 percent interest rate and a
12 percent deflation rate, that means
when I pay back the money, I’m paying
back much more valuable money.
In purchasing power my interest rate
would have been 13 percent instead
of the 1 percent nominal rate. That
13 percent rate was twice as high as
any real interest rate we’ve seen since
the 1930s.
The first time the Fed made a big purchase of bonds through open market
operations was in the spring of 1932,
when they bought about $1 billion over
several months. That’s like $1 trillion
today. But the problem was that they
had already been through a series of
bank failures before. In their book,

A Monetary History of the United
States, Milton Friedman and Anna
Schwartz described it as acting “too
little, too late.” The Fed’s leaders were
in this position where they thought
they were doing the right thing, but
the economy was falling apart and the
money supply was falling and banks
were failing.
One of the key problems the Federal
Reserve leaders faced was that they
were trying to meet two sets of goals
that often did not align well. The
policy­makers wanted to focus on the
U.S. economic problems, but they also
wanted to help the world maintain
the gold standard. For example, in
September and October of 1932,
the Fed had to worry about a series
of bank failures at the same time that
Great Britain left the gold standard
and all this gold was flowing out of
the United States. The Fed leaders
were then between a rock and a hard
place. They could either buy a bunch
of bonds to help out the banks in the
United States, or sell a bunch of bonds
and prevent the gold from going
overseas. They decided to focus on
the international side and prevent the
gold from going overseas, but this did
not help the U.S. banks at all.
Essentially, the Fed from 1930 to 1933
was like a teenager born in 1913. The
policymakers were learning on the
job. They were still trying to figure
out what to do, then the Depression
hit. Few of the policymakers had seen
anything like this set of problems.
But the Fed finally did change its policy.
Barry Eichengreen of Cal Berkeley
and Peter Temin of MIT have both
written about the change in policy.
When Roosevelt stepped into office,
the U.S. went off the gold standard.
The Roosevelt Administration started
announcing that its goal was to raise
prices, and the Fed started to follow a
more expansionary monetary policy.
These policies helped shift people’s
expectations toward inflation rather
than the extreme deflation that they
had been experiencing. That helped
turn the tide.

Sniderman: You referred to Milton
Friedman’s research on the Fed’s failure
to shift policy in the Great Depression.
On Milton Friedman’s 90th birthday,
in 2005, Federal Reserve Chairman
Ben Bernanke in so many words said
to Milton, sorry about the Great
Depression, but we won’t do it again.
Fishback: And thank goodness.
Because when the Fed finally made
that big open market purchase in
the 1930s, annual real income had
dropped by 20 percent, there was a
nasty deflation, and the unemployment rate was over 20 percent. That’s
when they finally made that move.

Think about the difference: There
we were in the Depression, and the
Federal Reserve waited three years
to make a bold move. Not until the
unemployment rate was 20 percent
and annual output had dropped by
20 percent did they really make a big
move to purchase bonds. In the recent
crisis, the unemployment rate at the
time Bernanke and the Fed started
the expansion in liquidity hadn’t even
gotten past 7 percent yet. And real
output had only been dropping for
about three quarters. That’s a huge
difference in responses.
It’s clear that Bernanke thought that’s
what needed to be done. And actually
I believe he was right. In the end, it
didn’t cost us that much because we
were backstopping situations and
did not have to pay out that much,
although we still don’t know the story
about Fannie Mae and Freddie Mac.
The speed with which Bernanke
and [then-Treasury Secretary Hank]
Paulson responded during this period
was drastically different than the Fed’s
response during the Depression.

Sniderman: Perhaps it’s not surprising
during periods such as we have now
when times are tougher, and when we
see a number of other countries around
the world emerging and growing at very
fast rates, that a number of people have
said that it’s time for the U.S. economy
to realize that it’s not going to be as preeminent. What would you say to people
who think we should be scaling back our
aspirations?
Fishback: I think we should not be
disheartened. As a matter of fact,
I’m pretty optimistic. I would bet
that over the next 50 years, per capita
income is going to continue to grow
about 1.6 percent per year; that’s just
my expectation.

Here’s why I say that: It’s really easy to
look around at what you’re seeing and
the problems—and we’ve had plenty
of problems in the last three years,
they just seem to keep coming—and
be discouraged. Almost anyone you
can talk to has a litany of things they
can point to as being a terrible problem
that is going to prevent the economy
from growing. But we’ve seen that
over, and over, and over again in the
last 200 years. The Club of Rome
[a global think tank] was talking about
how the world was going to fall apart
and run out of all sorts of commodities
in the 1960s, and then we had a big
boom in commodities. The reason I
think this is going on is that we don’t
know what’s going to come next,
because there are all sorts of entrepreneurs out there who are coming
up with new ideas that you and I and
most people don’t know about. It’s
hard to tell which ones will be the
winners, but there will be winners.
Look at the growth in incomes in
many developing countries. I am betting that there will be a huge increase
in technology change in developing
countries. As more people have higher
incomes and better educations in those
countries, they will be willing to buy
from us. Not only that, they will be
developing new products and services
that we will benefit from. I am very
optimistic even though I study the

Great Depression. Well actually, it’s
probably because I study the Great
Depression, because it was so bad that
everything else looks good.
Sniderman: It’s clear from the conversation that you’re quite passionate about
economic history.
Fishback: To say the least!
Sniderman: Who were some of your
mentors in that realm?
Fishback: I was really lucky that I got to
go to graduate school at the University
of Washington, where they had five
economic historians, which is pretty
unusual. Bob Higgs, Douglass North,
and Morris D. Morris all shaped the
way I think about economic history
in very diverse ways. They created a
wonderful and challenging environment. Bob was my thesis advisor and
a group of us wrote the book Government and the American Economy: A
New History in his honor.

Milton Friedman certainly had a big
impact on me. He was just a great
economist in all sorts of dimensions.
Certainly a number of colleagues in
economic history—Claudia Goldin
at Harvard, she’s just an amazing labor
historian. John Wallis at Maryland was
in graduate school with me, and he
has done great work on the New Deal,
federalism, and studies of long-term
changes in the role of government.
The great thing is, when you’re doing
research and teaching and reading the
work of my colleagues in the profession, there are hundreds of economists
and economic historians that have
had influence on what I think. I’m the
co-editor of the Journal of Economic
History right now, and every time I get
a new paper, I get to learn something
new and it adds to my understanding
of what’s going on. ■
Watch video clips and read the full interview
www.clevelandfed.org/forefront

Recommended reading
Robert Higgs. 1987.
Crisis and Leviathan: Critical Episodes in the
Growth of American Government.
New York: Oxford University Press.
F refront

39

Book Review

The Economics of Enough:
How to Run the Economy
as if the Future Matters
by Diane Coyle
Princeton University Press 2011

Reviewed by
Robin Ratliff
Executive Editor

The summer of 2011 did not inspire much confidence
about the immediate future:
• Stagnant job growth and lowered GDP numbers,
• U.S. debt downgraded after a nasty debt-ceiling battle,
•	Several eurozone countries in crisis and world financial
markets roiling,
•	London burning after deep UK budget cuts that point
to a growing wealth divide, and
•	Back at home, raging tropical storms in the east and
catastrophic wildfires in the west.
The once-common assumption that living conditions
and economic opportunities will improve for each new
generation now seems dubious. It’s depressing stuff with
no easy solutions. Where to find some inspiration for how
to move beyond current challenges and plan for a better
future? British economist Diane Coyle offers some ideas
on how to get started in her new book, The Economics of
Enough: How to Run the Economy as if the Future Matters.

40

Fall 2011

Despite what the title might suggest, this book is no
“eco-screed” that trashes traditional economic thought
in favor of some rosy, utopian worldview. Far from it:
the analysis is rigorous and the arguments well informed
by prior research. In fact, the first half of the book feels
like a lengthy literature review, and it’s a bit of a slog for
a non-economist.
But the broad themes the book goes on to explore—
addressing the challenges of climate change, high debt
levels, income inequality, and deteriorating social capital,
all while the economy undergoes technological transformation—are well worth your while. They provide a
rich context to assess our present troubles and speak to
realistic ideals for how to face the future.
The critical question posed in this book is what legacy
we intend to leave behind—what is “enough” for us to
consume today so that we don’t leave an unsustainable
burden of environmental, social, and economic debt to
future generations. Coyle notes that “current and recent
generations in the rich economies have been living beyond
their means and will need to correct that by saving more
and consuming less.” That reality is complicated by what
she sees as a breakdown of collective trust and a lack of
effective governance in today’s society.

A first step in making needed changes involves measurement. Coyle dismisses the notion that a conventional focus
on economic growth should be tossed aside in pursuit of a
new “happiness” measure, as others have proposed. Indeed,
research shows that economic growth contributes greatly
to happiness. “What’s more,” she adds, “poor countries
in particular need to continue growing to reduce poverty
and satisfy natural aspirations to reach the living standards
of the leading economies.” As a result, Coyle insists that
GDP growth should remain a policy target.
The critical difference in the twenty-first century is how to
adequately capture the vast changes in economic growth
brought by improved productivity and technological
advances. Coyle proposes a wider array of statistics beyond
GDP and the existing national accounts. These new,
longer-term measures would track social and economic
progress, including generational accounting (to capture
the burden of future pension and welfare obligations),
comprehensive wealth (to bring the future impacts of
current policies into decision-making), and productivity in
services and other intangibles (to better capture their true
economic value). She acknowledges that these measurement changes would take time to gain traction and could
be especially difficult to develop in poor economies.
Institutions matter as well, as reflected in what Coyle
defines as the currently dysfunctional U.S. political system.
She advocates a major restructuring of the public sector
in line with changes that have already been integrated into
the private sector.
International economic institu­tions could also bear some
major reforming to “embrace a public service mission,
openness, and greater direct engagement with the members
of the public whose lives they will ultimately affect.” Of
course, putting the necessary resources and political will
behind these sweeping changes would be a mammoth task.
Another daunting challenge is the current extremes of
income inequality, which have destabilized large swaths of
the globe and are undermining the foundations of future
economic dynamism. Coyle advocates attacking this problem through legal and regulatory structures. She suggests
using the tax system to drive out excessive bonuses and
performance pay, and she takes a pretty hard stab at what
she sees as paltry reforms in the banking industry following
the financial crisis, calling for the breakup of big banks.

What her analysis lacks, though, is the obvious need for
lower-skilled workers to increase their levels of education
and training to compete in today’s high-tech workplace.
Coyle also calls for savings incentives to spur economic
growth. Some of these are happening already—such as
making people opt out of, rather than opt into, retirement
savings plans. Replacing the progressive income tax with
a consumption tax would discourage excessive spending,
she says, and could also discourage the use of high-carbon
products and services. Interestingly, where the consumption
tax was once championed mostly by commentators on
the right side of the political spectrum, it is now being
considered by the left as a way to halt over-consumption
of scarce resources. Businesses, too, would need to change
their perspectives, adopting a longer time horizon than
the traditional two-year investment cycle.
Cuts in entitlement spending are inevitable to halt insurmountable debt burdens, and they are bound to be painful.
Coyle suggests engaging citizens more directly in public
policy through the internet to improve “transparency and
legitimacy in decision-making and offer a defense of policy
decisions against lobbying and legal gaming.”
Still, tough changes that include longer work horizons,
less time off, and reduced pensions will become a reality.
Those changes are made even tougher by what Coyle
perceives as a lack of collective trust that we can actually
harness the measures, values, and institutions we need to
avoid ripping apart the social capital that holds society
together.
If market capitalism is to deliver social well-being that
speaks to the welfare of future generations, the most
important ingredient will be the attitudes of individuals.
I am reminded of President John F. Kennedy’s remarks to
the students at American University in June 1963, just a
few months before his death: “Our most basic common
link is that we all inhabit this small planet. We all breathe
the same air. We all cherish our children’s future. And we
are all mortal.”
While idealistic in its scope, Diane Coyle’s book helps us
think about some specific ways to make “the economics
of enough” work for both today and tomorrow. ■

F refront

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