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DALLASFED
VOLUME 3, ISSUE 4
DECEMBER 15, 2014

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Financial Insights
FIRM • FINANCIAL INSTITUTION RELATIONSHIP MANAGEMENT

DALLAS FED RESOURCES

Payments: A Changing Landscape

Economic Updates

by Matt Davies

Regional—“Regional
Outlook Remains Upbeat”
National—“U.S. Growth
Pace Moderate; Inflation
Low, Employment Data
Mixed”
International—“Global
Outlook Weakens”

Publications
Community Banking
Connections
Dallas Beige Book
December 2014 Summary
Economic Letter
“Are We There Yet?
Assessing Progress Toward
Full Employment and Price
Stability”
Southwest Economy
“Budget Balancing Act:
Health and Education Stretch
Texas Resources”

Surveys & Indicators
Agricultural Survey
Texas Business Outlook
Surveys—Manufacturing,
Service Sector, Retail
Texas Economic Indicators

Webcasts
Economic Insights:
Conversations with the
Dallas Fed
“The Federal Reserve and
Financial Services: Past,
Present, Future”

Find other resources on the
Dallas Fed website at
www.dallasfed.org.

T

he Federal Reserve Banks have a long-standing mission of fostering the integrity,
efficiency and accessibility of the U.S. payments system. The payments landscape is
changing rapidly, and it is more critical now than ever that a financial institution’s
management team, board of directors, employees and customers (businesses and consumers)
are up to speed on the latest trends in payments. This article highlights some of the most
important issues in payments today.

Cybersecurity: Protecting Payments
Ask a community bank or credit union CEO what keeps him or her awake at night, and among
the likely responses is “cybersecurity.” Data from PriceWaterhouseCoopers indicate that the
number of reported information security incidents around the world in 2014 rose 48 percent
to 42.8 million, the equivalent of 117,339 attacks per day. The victims of many of the highly
publicized incidents in the U.S. in 2014 were retailers, but surely banks and credit unions felt
more than the usual level of discomfort when, in July of this year, JPMorgan Chase announced
that it had suffered a breach.
It is at the intersection of cybersecurity and payments where incidents can become particularly
devastating, in what is referred to as corporate account takeover. Business customers are using
PCs to connect with financial institutions to initiate online banking sessions, through which
they will send wire transfers or originate ACH transactions. Unfortunately, at most businesses,
those PCs are not dedicated solely to online banking; employees are using them to surf the web,
check personal email and visit social media sites. They may open email attachments that will
execute malicious software (“malware”) or click on links to websites that are in the control of
hackers, who then plant key-logging software on the PC and capture the credential of the user
the next time he or she logs in to online banking. The hackers can then “take over” the account
to initiate fraudulent wires or ACH transactions.
To help reduce opportunities for hackers to take over corporate accounts, banks and credit
unions must maintain an awareness of the latest developments in online banking malware. In
addition, the importance of using multifactor authentication for online banking was stressed in
the Federal Financial Institution Examination Council’s (FFIEC)1 2011 supplemental guidance
to Authentication in an Internet Banking Environment. Unfortunately, no matter how vigilant
the financial institution is, it may be that a customer or member is the weakest link. Financial
institutions should educate their business customers on trends in payments fraud and
cybersecurity as well as methods for protecting themselves and preventing corporate account
takeover.
In this summer’s verdict in Choice Escrow & Land Title LLC v. BancorpSouth Bank, the Eighth
Circuit Court of Appeals not only ruled in favor of a bank that had been sued by its corporate
customer in a corporate account takeover case, but also allowed the bank to attempt to recoup
its legal fees from the corporate customer. The case arose from an account takeover incident
exacerbated by the corporate customer not having dual control requirements in place for wire
transfers; the corporate customer had even declined the use of dual control in writing. In light
of this case, many financial institutions are reviewing their agreements with customers for the
provision of cash management services and ensuring the agreements are in order.

FIRM • Financial Institution Relationship Management
Federal Reserve Bank of Dallas
2200 N. Pearl St., Dallas, TX 75201

DALLASFED

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CALENDAR OF EVENTS
Feb. 17
Economic Roundtable
Paris, Texas

Feb. 20
Economic Roundtable
Dallas, Texas

Feb. 27
Economic Roundtable
Plano, Texas

March 4
Economic Roundtable
Fort Worth, Texas

March 5
University Presentation
Stephenville, Texas

March 17
Economic Roundtable
Midland, Texas

March 25
Community Depository
Institutions Advisory
Council Meeting
Dallas, Texas

In other cybersecurity news this year, the National Institute of Standards and Technology
(NIST) released its Framework for Improving Critical Infrastructure Cybersecurity in February.
Though the document is a useful resource, compliance is voluntary, and many financial
institutions have not paid it much attention. A Treasury Department official recently indicated
that a version 2.0 would be released at some point and that there may be associated with its
release some type of incentives for financial institutions to comply, which could take the form of
“discounted cybersecurity insurance and some degree of regulatory streamlining.”2
More recently, in November, the FFIEC released its Cybersecurity Assessment General
Observations, based on a cybersecurity assessment piloted at over 500 community financial
institutions to evaluate their preparedness to mitigate cyber risks. The document provides
an overview of the risks and risk management practices among financial institutions. The
questions the document poses can be used by CEOs and boards of directors for assessing their
own institutions’ cybersecurity preparedness.

Apple Pay and Mobile Wallets
On Oct. 20, Apple launched its mobile payments service, Apple Pay, which can be used on the
latest iPhone models, the 6 and 6 Plus. For some time, the conventional wisdom with mobile
payments had been that, to motivate consumers to use mobile payments, providers needed
to use discounts, offers and/or loyalty functions. Apple turned that model on its head, as
there is no offers/loyalty component with Apply Pay (at least not yet). Instead, Apple Pay is all
about security. And the timing probably could not have been better. In the last year, consumer
cardholders have become increasingly aware of data breaches and the reissuance of cards
that often follows. Consumers are looking for more control of their personal and financial
information, and Apple Pay offers consumers several attractive security features. First, by
using tokenization, the actual credit card number is never stored on the iPhone; instead, the
number stored is a tokenized, “device-only” account number. The merchant never sees the real
card number. The data stored by the merchant is thus “devalued”—it is of no use to hackers
as it cannot be used to create new physical cards. In addition, Apple Pay uses multifactor
authentication for transactions, combining something the consumer has (the iPhone) and
something the customer “is” (a thumb- or fingerprint through Apple’s TouchID).
On Visa’s website is a list of financial institutions—many of them community banks and
credit unions—that plan to offer Apple Pay. As of Nov. 3, the list included 317 credit unions
and 120 banks. Financial institutions might want to check out that list to see if the competitor
community bank or credit union down the street is on it. It remains to be seen whether Apple
Pay will be successful and, if it is, if “a rising tide will lift all boats,” that is, whether the entry
of Apple into mobile payments heralds growth for others in the market—like Google Wallet,
Softcard (formerly Isis Mobile Wallet, a joint venture of AT&T, T-Mobile and Verizon) and
Merchant Customer Exchange’s (MCX) mobile wallet, CurrentC. Regardless of the vendor
or provider, financial institutions may want to have a plan for facilitating the ability of their
customers to make payments through their mobile phones.

EMV

For more information about
these events, email FIRM at
Dallas_Fed_Firm@dal.frb.org.

2

We are now less than a year away from the Oct. 1, 2015, “liability shift” associated with the
implementation of the Europay–MasterCard–Visa (EMV) standard in the U.S. After that date,
the party that is not able to facilitate a chip-card transaction—either the issuing bank or
merchant—can be held financially liable for fraud losses from card-present counterfeit fraud at
the point of sale. In an EMV-enabled transaction, the chip in the card generates “dynamic data”
unique to the transaction so the data stored by the merchant, if compromised, cannot be used
by hackers to create new physical cards.
The liability shift was intended to foster adoption of EMV-enabled terminals at merchants
and issuance of chip cards by banks and credit unions. However, recent research from Javelin
Strategy & Research indicates that only about 1.5 percent of the approximately 1.2 billion
payment cards in the U.S. have a chip, and only 10 percent of merchant terminals are EMVenabled.3 While some large banks have begun to issue EMV-enabled cards, many community
banks and credit unions will not be able to do so until late 2015, or even later, depending on the

FIRM • Financial Institution Relationship Management
Federal Reserve Bank of Dallas
2200 N. Pearl St., Dallas, TX 75201

DALLASFED
schedules of vendors/processors. Perhaps it will be some consolation that many merchants,
especially small and midsize ones, also will not have upgraded their terminals by October 2015.

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ABOUT FINANCIAL
INSIGHTS AND FIRM
Financial Insights is
published periodically by
FIRM – Financial Institution
Relationship Management –
to share timely economic
topics of interest to
financial institutions.
FIRM was organized in 2007
by the Federal Reserve Bank
of Dallas as an outreach
function to maintain mutually
beneficial relationships
with all financial institutions
throughout the Eleventh
Federal Reserve District.
FIRM’s primary purpose
is to improve information
sharing with district financial
institutions so that the
Dallas Fed is better able
to accomplish its mission.
FIRM also maintains the
Dallas Fed’s institutional
knowledge of payments,
engaging with the industry to
understand market dynamics
and advances in payment
processing.
FIRM outreach includes
hosting economic roundtable
briefings, moderating CEO
forums hosted by Dallas
Fed senior management,
leading the Dallas Fed’s
Community Depository
Institutions Advisory Council
(CDIAC) and Corporate
Payments Council (CPC),
as well as creating relevant
webcast presentations and
this publication. In addition,
the group supports its
constituents by remaining
active with financial trade
associations and through
individual meetings with
financial institutions.

3

As stated earlier, it is important for financial institutions to educate their customers, and the
EMV implementation provides a great opportunity to do so. The U.S. EMV implementation is
being referred to not as “chip-and-PIN,” but as “chip-and-choice,” meaning that a financial
institution (or its processor) will make the decision as to whether the EMV cards it issues
(or its processor issues on its behalf) will require the use of a PIN or will allow for signature
as a cardholder verification method. Financial institutions will need to let their customers
know which option they have chosen (and perhaps why) and that this may be different from
cards received from other banks or credit unions. (Note that JPMorgan Chase and the federal
government have both announced plans to go the “chip-and-PIN” route.)
When a consumer uses a chip card at a point-of-sale terminal that is EMV-enabled (Walmart,
for example, has turned on EMV acceptance at all of its U.S. stores), if the consumer tries to
swipe the card, the terminal will indicate that it cannot read the card and that the card must be
inserted into the terminal. This is referred to as “dipping” the card. The card must remain in the
terminal for the duration of the transaction, until the terminal indicates that the card can be
removed. In countries where EMV has been more fully implemented, such as Canada, this has
led to consumers leaving cards in terminals when they leave a store.
Financial institutions should take the opportunity to talk with their customers or members
about their plans for EMV. Consumers generally have become more aware of the need for
enhanced security for credit cards, so they will value communication from their financial
institutions about EMV and how it will help to protect their cards.

Mobile Banking
Mobile remote deposit capture (mRDC) offers another opportunity for communicating with
and educating customers. Many community banks and credit unions have indicated that
offering mRDC is an essential part of their mobile banking offerings. A November 2014 report
issued by the Pew Charitable Trusts, Terms and Conditions of Mobile Remote Deposit Capture:
The Disclosure Practices of Banks and Prepaid Card Companies, identifies 10 areas in which the
terms of mRDC products are poorly disclosed or basic features, such as notifications regarding
the status of deposited funds, are not available. The report suggests that, if a financial institution
communicates more clearly with its customers or members about funds availability on
transactions, for example, it can enhance their confidence in mobile banking.
Ongoing awareness of developments in payments offerings—in mobile banking and
elsewhere—is extremely important. With mobile banking, a number of financial institutions
are taking imaging technology beyond mRDC to mobile photo bill pay. They are also offering
customers or members the ability to use mobile banking to turn a debit card off and on. In some
cases, consumers are using this feature to keep their debit cards off until right before making
a purchase and then turn them back off after doing so. Herein lies yet another chance for a
financial institution to educate its customers or members and to be viewed as offering the most
up-to-date technology for protecting customers during transactions.
Matt Davies, AAP, CTP, CPP, is payments outreach officer in the Financial Institution Relationship
Management Department at the Federal Reserve Bank of Dallas. Send comments or questions about this
article to him at matt.davies@dal.frb.org.
NOTES
The views expressed herein are those of the author and not necessarily those of the Federal Reserve Bank of Dallas or the
Federal Reserve System. They do not constitute legal advice.
1
Members of the FFIEC are the Board of Governors of the Federal Reserve System, the Federal Deposit Insurance Corp.,
the Office of the Comptroller of the Currency, the Consumer Financial Protection Bureau, the National Credit Union
Administration and the State Liaison Committee.
2
“Feds May Dangle Carrot for Banks to Adopt Cybersecurity Framework,” by John Reosti, American Banker, Nov. 17,
2014.
3
“Warning: The EMV Chip Card Conversion Will Be Slow and Fraught with Peril,” by Jim Daly, Digital Transactions News,
Oct. 7, 2014.

FIRM • Financial Institution Relationship Management
Federal Reserve Bank of Dallas
2200 N. Pearl St., Dallas, TX 75201

DALLASFED
Noteworthy Items
President Richard Fisher announces plans to retire
Dallas Fed President and CEO Richard Fisher announced that he will retire from his position on
March 19, 2015. The board of directors of the Federal Reserve Bank of Dallas has retained the executive search firm of Heidrick & Struggles to conduct a search for a new president. READ MORE

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MEMBERS OF FIRM
Tom Siems
Assistant Vice President and
Senior Economist
Tom.Siems@dal.frb.org

Jay Sudderth
Assistant Vice President
Jay.Sudderth@dal.frb.org

Federal Reserve System releases the 2014 Payments Fraud Survey report
During 2014, FIRM conducted a survey on payment-related fraud experienced by financial institutions and corporations within the Eleventh District. This report was part of a broader initiative
conducted in conjunction with several other Federal Reserve Districts. READ MORE
President Fisher provides remarks before the Shadow Open Market Committee,
Manhattan Institute, New York City (Nov. 3, 2014)
“The happy outcome to our economic predicament would entail the marriage of sensible fiscal
policy with prudent monetary policy, carrying the American economy to new horizons, allowing
the Fed to emerge a hero. One can envision less-pleasant outcomes, however, some of them tragic.”
READ MORE

Matt Davies
Payments Outreach Officer
Matt.Davies@dal.frb.org

Steven Boryk
Relationship Management
Director
Steven.Boryk@dal.frb.org

Ericka Davis
Senior Economic Outreach
Specialist
Ericka.Davis@dal.frb.org

Donna Raedeke
Payments Outreach Analyst
Donna.Raedeke@dal.frb.org

Contact us at Dallas_Fed_
FIRM@dal.frb.org.

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FIRM • Financial Institution Relationship Management
Federal Reserve Bank of Dallas
2200 N. Pearl St., Dallas, TX 75201