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FED ER A L RESERVE BANK
O F NEW YORK

I”Circular No. 7074 ~|
[December 29, 1972J

PROPOSED AMENDMENTS TO REGULATION Z

To A ll State M ember Banks, and Others Concerned,
in the Second Federal Reserve District:

The following statement was issued December 19 by the Board of Governors o f the Federal Reserve
System:
The Board of Governors of the Federal Reserve System today proposed to amend its Truth in Lending
Regulation Z so as to encourage the advertising of specific terms for open-end credit. Comment on the proposal
should be received by the Board by January 31, 1973.
Regulation Z now generally provides that if a specific credit term is advertised, all other credit terms must
also be shown. Because of the amount of information now required, creditors have for the most part stopped
advertising open-end credit plans — such as revolving charge accounts and bank credit cards — other than in a
general way.
The proposed amendment would reduce the amount of information a creditor must furnish, once a specific
term is used, to the minimum requirements of the Truth in Lending Act, thus encouraging creditors to advertise
specific provisions of their credit plans and giving consumers a more convenient opportunity to compare credit
terms.
Once a specific term is used, creditors would still be required to disclose the annual percentage rate, any
free-ride period, the method of determining finance charges and balances on which finance charges are imposed.
The period of repayment (for example, “up to 24 months to pay”) would be added as a term requiring full
description of the plan in open-end credit advertising (it is presently a “triggering” term in advertising of
closed-end credit). Advertising of “no down payment” would be eliminated as a specific term which triggers the
full disclosure in open-end credit advertising since the term is implied in almost any statement made about such
credit plans.
The proposal, a copy of which is attached, would also make several technical and clarifying changes in the
Regulation.
Printed on the following pages is the text of the proposed amendments. Comments thereon should be
submitted by January 31, 1973 and may be sent to our Regulations and Bank Analysis Department.




ALFRED HAYES,
P resid en t.

(Reg. Z)
TRUTH IN LENDING
Advertising

1.
Pursuant to the authority contained in the Truth
in Lending Act (15 U.S.C. § 1601 et seq.), the Board of
Governors proposes to amend Part 226 (Regulation Z)
in the manner and for the reasons set forth below:
Amend §§226.6(a), 226.10(c) and 226.10(d) to read
as follows:

§ 226.6— GENERAL
DISCLOSURE REQUIREMENTS

(a) Disclosures; general rule. The disclosures re­
quired to be given by this Part shall be made clearly,
conspicuously, in meaningful sequence, in accordance
with the further requirements of this section, and at the
time and in the terminology prescribed in applicable
sections. Except with respect to the requirements of
§ 226.10, where the terms “finance charge” and
“annual percentage rate” are required to be used, they
shall be printed more conspicuously than other termin­
ology required by this Part and all numerical amounts
and percentages shall be stated in figures and shall be
printed in not less than the equivalent of 10 point type,
.075 inch computer type, or elite size typewritten
numerals, or shall be legibly handwritten.
§ 226.10 — ADVERTISING CREDIT TERMS
*

*

*

*

(c) Advertising of open end credit. No advertisement
to aid, promote, or assist directly or indirectly the
extension of open end credit may set forth any of the
terms described in paragraph (a) ol § 226.7, the
Comparative Index of Credit Cost, or that a specified
downpayment or periodic payment is required (either in
dollars or as a percentage), the period of repayment or
any of the following items, unless it also clearly and
conspicuously sets forth all the following items in
terminology prescribed under paragraph (b) of § 226.7:
(1) An explanation of the time period, if any, within
which any credit extended may be paid without
incurring a finance charge.
(2) The method of determining the balance upon
which a finance charge may be imposed.
(3) The method of determining the amount of the
finance charge, including the determination of any
minimum, fixed, check service, transaction, activity, or
similar charge, which may be imposed as a finance
charge.
(4) Where one or more periodic rates may be used to
compute the finance charge, the corresponding annual
percentage rate determined by multiplying the periodic
rate by the number of periods in a year.
(d) Advertising of credit other than open end. No
advertisement to aid, promote, or assist directly or
indirectly any credit sale including the sale of residential




real estate, loan, or other extension of credit, other than
open end credit, subject to the provisions of this Part,
shall state
(1) The rate of the finance charge except as an
“annual percentage rate,” using that term. No other
rate of finance charge may be stated, except that:
(1) where the total finance charge includes, as a
component, interest computed at a simple annual rate,
the simple annual rate may be stated in conjunction
with, but not more conspicuously than, the annual
percentage rate, or
(ii) where the finance charge is computed merely by
the application of a periodic rate to an unpaid balance,
the periodic rate may be stated in conjunction with, but
not more conspicuously than, the annual percentage
rate.
(2) That no downpayment is . required, or the
amount of the downpayment or of any instalment
payment required (either in dollars or as a percentage),
the dollar amount of any finance charge, the number of
instalments or the period of repayment, or that there is
no charge for credit, unless it also clearly and
conspicuously sets forth all of the following items in
terminology prescribed under § 226.8:
(i) the cash price or the amount of the loan, as
applicable.
(ii) in a credit sale, the amount of the downpayment
required or that no downpayment is required, as
applicable.
(iii) the number, amount, and due dates or period of
payments scheduled to repay the indebtedness if the
credit is extended.
(iv) the amount of the finance charge expressed as
an annual percentage rate. The exemptions from
disclosure of an annual percentage rate permitted in
paragraph (b)(2) of § 226.8 shall not apply to this
subdivision.
(v) except in the case of the sale of a dwelling or a
loan secured by a first lien on a dwelling to purchase
that dwelling, the deferred payment price in a credit
sale, or the total of payments in a loan or other
extension of credit which is not a credit sale, as
applicable.

2.
The proposed amendments are designed to
stimulate the competitive advertising of specific open
end credit terms. They would also harmonize the
separate requirements for open and closed end credit,
where appropriate. In addition, numerous technical
changes are proposed.

3. Section 226.6(a) has been clarified to provide
that the requirement that the “annual percentage rate”
and “finance charge” be shown more conspicuously
than other terminology does not apply to advertising
since such a requirement may be either impractical
(e.g., in radio advertisements) or inequitable (where a
creditor wishes to emphasize a favorable term for
competitive purposes). However, an addition has been
made to § 226.10(d) specifying that all required
disclosures must be made “clearly and conspicuously.”
This requirem ent (which is already contained in
§ 226.10(c) with respect to open end credit) would
prevent the advertiser from burying the required
disclosures with insufficient emphasis in the text of the
advertisement.
4. The amendments would simplify § 226.10(c) by
deleting the present requirements of showing a number
of items in open end credit advertisements once a
specific credit term is advertised. The deleted terms are
the periodic rates, the range of balances to which each
is applicable, the conditions under which other charges
may be imposed, the method by which the other charges
will be determined, and the minimum periodic payment
required. The simplification is intended to encourage
the advertising of specific open end credit terms. Such
advertisements would still have to include the annual
percentage rates, any free ride period, and the method
of determining finance charges and the balances on
which they are imposed. “No downpayment” has been
removed as a specific term which triggers full disclosure
since the term is implied in almost any statement about
an open-end credit plan,e.g., “charge it with your credit
card.”
5. The “period of repayment” has been added to
§ 226.10(c) as one of the specific terms requiring full
disclosure. This harmonizes the requirements of open
end credit with those presently applicable to closed end
credit.
6. Section 226.10(d)(1) would clarify the fact that
any expression of the finance charge on an annual basis
in closed end credit must solely be as an “annual




percentage rate” and not in conjunction, for example,
with the add-on rate. However, the simple interest
component of the finance charge could be shown along
with the annual percentage rate. For example, the
interest rate on a home mortgage could also be
advertised where points may result in a higher annual
percentage rate. Likewise, where finance charges are
computed based upon the application of a periodic rate,
that rate may be shown in conjunction with the annual
percentage rate — e.g., a monthly periodic rate. These
additional rates could not, however, be shown more
conspicuously than the APR.
7.
Sections 226.10(c) and 226.10(d)(2) would be
clarified to provide that advertisement of the amount of
the downpayment or other payment, either in dollars or
percentages, would trigger the full disclosure require­
ments (whether or not the cash price was also given).
The requirement for closed end credit that the amount
of the downpayment must be given once full disclosure
is otherwise triggered has been clarified to refer only to
credit sales. (§ 226.10(d)(2Xii))- The provision has also
been modified to specify that the “deferred payment
price” disclosure is required in a credit sale, while the
“total of payments” is required in a loan or other
non-sale transaction. (§ 226.1(XdX2)(v)).
This notice is published pursuant to section 553(b)
of Title 5, United States Code, and § 262.2(a) of the
rules of procedure of the Board of Governors of the
Federal Reserve System (12 CFR 262.2(a)).
To aid in the consideration of these matters by the
Board, interested persons are invited to submit relevant
data, views, or arguments. Any such material should be
submitted in writing to the Secretary, the Board of
Governors of the Federal Reserve System, Washington,
D.C. 20551, or to any Federal Reserve Bank for
transmittal to the Board, to be received at the Board not
later than January 31, 1973. Such material will be made
available for inspection and copying upon request,
except as provided in § 261.6(a) of the Board’s Rules
Regarding Availability of Information.
By order of the Board of Governors, December 18,
1972.