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CONFIDENTIAL (FR)

CURRENT ECONOMIC COMMENT BY DISTRICT

Prepared for the
Federal Open Market Committee
by the Staff

MARCH 14, 1979

TABLE OF CONTENTS

SUMMARY page i
First District-Boston page 1
Second District-New York page 5
Third District-Philadelphia page 8
Fourth District-Cleveland page 11
Fifth District-Richmond page 16
Sixth District-Atlanta page 19
Seventh District-Chicago page 23
Eighth District-St. Louis page 26
Ninth District-Minneapolis page 29
Tenth District-Kansas City page 32
Eleventh District-Dallas page 35
Twelfth District-San Francisco page 38

SUMMARY*

[Asterisk: Prepared by the Federal Reserve Bank of Philadelphia.]
Reports from the Twelve District Banks this month indicate continued
strength in the economy as many parts of the nation recover from a severe winter.
The only exception is Atlanta which reports mixed activity in the Southeast.

Strong

loan demand and overall expansion in manufacturing continue to be major sources of
strength to the economy.

And, although residential construction is suffering in some

states, nonresidential construction is generally doing well.
expanding with a few exceptions.

Retail sales appear to be

Crop prospects are reported to be favorable with

the exception of Southern California.
March retail sales volume is reported to be growing in all Districts except
Philadelphia, Richmond, and Atlanta.
straint in consumer spending.

Minneapolis reports some weather-related con-

Sales of big-ticket items are reported to be spotty in

some areas, but lower-priced goods such as apparel and fabrics have been big sellers.
Retail inventories are reported to be in good shape, except in Kansas City where
merchants are expressing concern over some unplanned stock accumulation.
notable exception to the sluggishness of big-ticket items is auto sales.
small, fuel efficient models are reported to be in great demand.
of the Twelfth District, Ford Pintos are completely sold out.

One

Cars, especially

In fact, in one area

Looking ahead, retailers

have varied expectations, and are cautious.
Manufacturing activity is said to be strong and expanding in virtually all
Districts this month.

Capacity utilization is high, and in Cleveland and Chicago, 100

percent utilization is being approached.

Electrical components and appliances, auto

products, and a broad spectrum of producer components are mentioned as some of
the strongest industries.

Supplies of most inputs, with the exception of labor, appear

to be adequate at this time.

San Francisco and Boston mention a shortage of skilled

labor, particularly engineers.
about the industrial sector.

For the longer term, there is much less agreement
Manufacturers in some Districts are fairly bullish, but

Philadelphia and Richmond report a bleak outlook for industry through the balance
of 1979.
Expansion in nonresidential construction is generally the rule, but residential
investment seems to be suffering.
is the mortgage funds situation.

One possible cause of the home building slowdown
As market interest rates creep up, mortgage money

in states which have usury ceilings is becoming scarce.
this by eliminating or altering those ceilings.

Some states are reacting to

March 15th changes in regulations

governing interest paid on money market certificates (MMCs) also have mortgage
lenders worried.

They fear that without their advantage in attracting funds, the flow

of funds into the mortgage market will dry up.
Economic conditions

in the agricultural sector are generally favorable.

Although some sluggishness is reported by Minneapolis, this is weather-related and
should clear up when the snow melts.
and strong farm prices.
good strength in cattle.

Atlanta reports favorable weather conditions

Chicago paints a similar picture, and Kansas City indicates
The only trouble spot is California, where a farm labor

strike is disrupting the harvest of lettuce and several other crops.

A freeze in

Southern California has also caused considerable damage to the grapefruit crops.

The

agricultural outlook is, again, mixed.
In the banking sector, loan demand is reported to be good overall, but
desposit growth is not strong, as consumers increasingly become aware of interest
rate differentials.

The demand for auto loans is quite healthy.

The prime rate is

at 11 3/4 percent over most of the nation currently.

Although tight money conditions

do not prevail everywhere at this time, there seems to be a general fear that slack
deposit growth will cause funds to dry up in the near future.

The residential

construction industry is particularly worried about such a possibility, because mortgage
credit, as noted above, is already difficult to find in some areas.

FIRST DISTRICT - BOSTON

Business conditions are very strong, according to directors and other
respondents in the First District.

There are no signs of a slowdown.

A few

businessmen are concerned that the present situation looks ominously "boomy";
however, most have been pleasantly surprised by the economy's strength.

Manu-

facturers report that new orders remain strong; there has been no slackening
in the order rate.

Capacity utilization is high.

Lead times for materials

have lengthened markedly in the past couple of months.

Retailers seem generally

content; inventories have been reduced to more satisfactory levels.
banking sector, loan demand is quite strong for this time of year.

In the
Borrowers

do not appear to be deterred by current high interest rates.
New orders are still coming in strongly for New England manufacturers.
Capacity utilization is high.

The prosperity appears to be widespread: among

the products said to be doing well are electrical appliances, electronic
components, automotive products, machine tools, aircraft parts, and ski apparel.
A large producer of non-electrical machinery reports that all divisions of the
company are doing well and there are enough orders for heavy capital equipment
to last through 1979.

A tire manufacturer says that they are operating flat

out, although this is at least partly in expectation of a strike by the United
Rubber Workers in late April.

The major change from previous months' reports

is a substantial increase in the number of firms mentioning longer delivery
times for materials and components.

Most companies have observed some lengthening

in lead times and several claim that the change over the last couple of months
has been very marked.

Electronic components, aluminum and steel were identified

as particular problem areas.

Several companies mentioned unusually sharp increases

in the prices of petrochemical and glass products and one firm was very concerned
about recent increases in trucking rates.
both more widespread and more critical.

Labor shortages seem to be becoming
Difficulties in obtaining engineers,

especially electrical engineers, were mentioned by most large firms.

There is

also a severe shortage of computer software people and, in some areas, skilled
assembly workers.

The head of one large firm stated that the wage guidelines,

with which they must comply because of large defense contracts, are seriously
hindering their ability to recruit needed workers.

The representative of

the tire manufacturer pointed out that, while his company has accepted the
guidelines in principle, the URW with whom the firm is negotiating, has said
that they are not even considering them.
Retailers seem generally content.

In northern New England those

associated with the resort industry are doing particularly well.

The head of

a large department store chain thinks that there has been a slight easing;
however, he also believes that the retail inventory situation has improved
substantially from what it was in the fall.
In the banking sector, loan demand is healthy, although there has been
a seasonal slackening in demand in northern New England.

This easing has

occurred primarily in the consumer area; commercial demand has held up well.
Despite the season, northern New England banks are almost completely loaned up.
One respondent is planning on borrowing in the secondary market; because of the
cost of these funds he will be charging 11 percent or more for mortgages.

In

Vermont the usury ceiling, which has been at 9-3/4 percent, is going to be
lifted.

In southern New England, the head of one large bank reports that loan

demand in all categories is good and the outlook for the rest of 1979 is
promising.

Banking directors do not think that today's high interest rates

are a serious deterrent to borrowing.

Bankers in northern New England expect

mortgage demand to pick up as soon as the weather turns warm.

A survey by one

bank of small businesses in New England reveals that in February most such
firms did not think that high interest rates had seriously affected either
their profit position or cash flow.

None had been deterred from seeking funds

by high interest rates and very few had encountered difficulty in acquiring
financing.
Professors Eckstein and Houthakker were available for comment this
month.

Both are reluctant to attach great significance to the recent marked

decline in the rate of growth of the monetary aggregates, independently citing
the tremendous growth of money market mutual funds as an offsetting influence.
Both agree that the real economy is currently quite strong, although Houthakker
is reluctant to follow Eckstein in labeling this a "boom" period.

For these

reasons, neither is prepared to advocate an easing of Federal Reserve policy
at the present time.
Professor Eckstein is concerned about the effect of the strong economy
on the short-term expectations of businessmen.

His impression is that the

January data revealing a sharp deterioration in vendor performance and large
increases in durable goods orders and manufacturing inventories have been
interpreted by the business community as signs that the economy is now in a
full-fledged boom.

Fearing that business will react to this by attempting to

build inventories, Eckstein feels that the situation is becoming uncomfortably
similar to that which prevailed at the end of 1973.

In his view, if a big

inventory correction next year is to be avoided, the Fed must act now to convince
businessmen that it does not intend to permit the boom to continue.

While he

would prefer to see this done without a general increase in interest rates, for

example by rhetoric or a discount rate hike, Eckstein is not averse to raising
market rates if milder steps fail.
Professor Houthakker is concerned about the implications of the strong
economy for the inflation outlook.

Although he feels that the current low

savings rate provides evidence that some of the recent acceleration in inflation
is due to excess demand, he expects this to become a less important source of
difficulty in the future as high real interest rates induce a return to normal
saving behavior.

Potentially more important in Houthakker's view is the

dramatic increase in commodity prices.

Since this price series has in the past

been a good "leading indicator" of the wholesale price index, Houthakker expects
continued high inflation from this source for the next few months at least.
On the positive side, Houthakker thinks that spot oil prices will drift down
as Iranian production increases, and that the stable dollar should lead to a
slowdown in the upward trend of import prices.

SECOND DISTRICT - NEW YORK

Business activity in the Second District continued to expand moderately
in February and early March, according to recent comments of Directors and
other business leaders.

Consumer spending remained fairly strong; inventory

levels appear to be well balanced, or even a bit low, relative to sales; and
capital spending continued to advance.

While supplies of most intermediate

and basic materials appear ample, there are growing reports of minor shortages
in certain product lines.

In the face of these shortages and higher energy

prices, there is widespread apprehension over the worsening price outlook.
On the financial front, there is evidence that liquidity pressures are building
for some small- and medium-sized firms.
Retail sales in the Second District are continuing to grow, although
many retailers noted that the rate of growth is difficult to interpret since
the year-over-year comparisons of retail sales have been distorted by unusual
weather in the past two years.

On balance, sales gains were characterized as

"generally good," although results varied with individual retailers.

Merchants

are optimistic about the near-term outlook, expecting consumption spending to
hold up and the New York region to outperform the rest of the east.
firms, inventories appear to be well aligned with sales.

For most

Several large retail

chain stores, however, reported that their inventories were higher than they
had intended.

As a result of the fairly strong performance of retail sales

during the first week of March, these merchants feel confident that they will
have no trouble in running down any excessive stocks.

Consumer spending on

automobiles in the last month or so remained strong with new car dealers
reporting a marked pickup in their sales.
by buyers in fuel-efficient models.

One dealer noted heightened interest

Outside of retailing, business activity is continuing to move along
at a strong pace.

New orders are brisk, capital spending is healthy, and

inventories are reportedly well under control or indeed low relative to shipment levels.

One Director of the Buffalo branch reported business has been

so strong for paper products that it was not feasible to build inventory
stocks.

Prospects for the Buffalo area appear to be brightening, with a

general step-up in planned capital spending.

The start of construction of a

light rail rapid transit in Buffalo is expected to further bolster local
business activity.
Although no critical bottlenecks have surfaced, reports of shortages
of various kinds appear to be multiplying.

The recent runups in the prices

of some raw and intermediate materials and minor delivery delays suggest to
some observers that certain industries are nearing capacity.

The Buffalo

Directors reported minor shortages of certain office equipment and auto parts.
Several of the head office Directors noted there were some minor delays in
procuring supplies and materials.

One Director noted that brass is now being

allocated and that shipments are eight weeks behind schedule.

Among the

shortages of building materials that were noted were sheet rock, cement and
lumber.

Another Director indicated difficulties in obtaining replacement

parts for heavy equipment and special orders.
On the price front, respondents were concerned over the worsening
inflation outlook.

Several respondents noted that shortages of some products

had led to rather marked price increases in these items.

At the same time,

there was skepticism over the usefulness of the price guidelines.

Some

respondents felt that the controls had boosted the inflation rate as businesses
anticipated the imposition of mandatory controls in the future.

Several

respondents noted some manufacturers appear to be passing along increases in
their costs as fast as possible, probably in part due to their fears of future
controls.

Some firms are also reportedly imposing "surcharges" to cover the

rapid increases in the cost of certain scarce materials such as molybdenum
and chrome.

Thus, after a producer sets an average unit price within the

guidelines, further price increases are added on parts to cover higher costs.
Most of the Directors who were contacted reported that industrial material
price increases had either taken place or were in the process of accelerating.
In their view, many of these increases were energy-cost related.

While there

was little anxiety over shortages of fuel oil, several respondents were very
concerned about possible fuel cost increases.
With respect to financial conditions, the Buffalo Directors noted
that liquidity appears to be a growing problem for small- and medium-sized
firms.

It is apparently becoming increasingly difficult for these smaller

businesses to collect their accounts receivable.
demand remains robust.

Bankers reported that loan

THIRD DISTRICT-PHILADELPHIA

Reports from the Third District indicate that economic activity is expanding
overall.

The manufacturing sector has resumed growth after a four month lull and

has given factory employment a boost in the process.
to last, however, as executives
the next six months.

in the

The pickup is not expected

industrial sector look for a downturn within

In the retail sector, sales are mixed as the best performers

only break even in real terms.

Spokesmen in this industry also look for sluggish

conditions through the summer.

Local bankers report strong loan volume in March

and foresee little change in the near future. Interest rate forecasts are varied.
Expansion has resumed in the Third District's manufacturing sector in March,
ending a four month old slowdown.

Executives responding to this month's Business

Outlook Survey say both new orders and shipments are up from their February levels,
while inventories have dropped for the fifth consecutive month. At the same time,
the pickup has given a boost to the area's industrial employment.

Survey respondents

report larger factory payrolls in March, as well as a longer workweek.
Despite this sudden burst of activity, manufacturers still see bleak prospects
for the next six months.

Of the executives polled, nearly one-half look for a

deterioration of business conditions between now and September, while another onefourth foresee no change from the current situation.

In terms of specific indicators,

new orders are projected to fall fractionally while a slight pickup in shipments is
anticipated.

Minimal inventory building is forecast, along with a mild increase in

plant and equipment expenditures.

As for the employment outlook, responding manu-

facturers expect to increase the size of their work forces, but at the same time,
trim the length of the workweek.

Inflation continues in the industrial sector in March, with 3 out of 5 survey
participants reporting higher prices for inputs this month and 2 out of 5 getting more
for their finished products.

As for the future, over 80 percent of the manufacturers

anticipate higher raw materials costs by the end of summer, and 70 percent expect
to be charging more for the goods they sell.
Retail sales in the area are mixed this month.
sales range from zero to 6 percent over year-ago levels.

Reports of current dollar
This means that in real

terms even the best performers have only matched March '78 sales.
contacted

cite

several

possible

causes

of

the general sluggishness

Executives
including an

unexpected increase in consumer outlays for energy stemming from unusually bad
weather this year, and recent hikes in state income taxes and local property taxes
in the District.

A Director of this Bank in the retailing business adds that sales

were hurt badly when heavy snow forced store closings last month on Washington's
Birthday, traditionally a high volume day for retailers.
Looking

ahead to the next six months, most merchants are taking an

"ultra-conservative" stance.

Strong early summer sales last year will make big gains

in 1979 difficult. Moreover, the distinct possibility of a public transit strike in the
Philadelphia

area this month could keep the lid on sales in an absolute sense.

Consequently, retailers are generally looking for summer sales to top '78 volume by,
at most,

2 percent.

Inventories have already been brought into line with these

expectations, and contacts foresee no further adjustment.
Local bankers say the demand for both business and consumer loans is strong
this month.

Current C6cl loan volume is reported to be as much as 12 percent over

March '78 volume and generally on target or a little over budget. Bankers see little
change in this situation through September, barring any adverse international developments.

The prime rate at all of the banks contacted this month is 11 3/4 percent.
Forecasts for the next two quarters vary from a move to 12 percent shortly, followed
by a six month plateau, to a climb through the summer with a cyclical peak of 14
percent in August.
Deposit flows at area banks appear to be "adequate" currently.

Commercial

banks are still selling money market certificates, but the proportion of new money
attracted by them is estimated to be as low as 50 percent at some institutions.

FOURTH DISTRICT - CLEVELAND

Manufacturing activity in the fourth district has risen to effective
capacity in a number of industries with no signs of impending letup.

Primary

metal producers report order books are full through the first half of 1979
and capital goods producers are generally more bullish now than late last fall.
Economists who attended the March 9 meeting on the economic outlook held at
this bank, expect a recession to begin in the second half of 1979 and have also
scaled up their expectations for inflation this year.

S&Ls expect sharply

reduced deposit flows as a result of March 15 changes in money market certificates.

Financial problems in the City of Cleveland remain unresolved despite

the voter passage of an income tax increase.
Manufacturing in the district is virtually at effective capacity in
a number of key industries, especially primary metals, capital goods, fabricated metals, and rubber and plastic products.

References to parallels with

1973-1974 are becoming more frequent, and some concerns have begun to surface
that a typical inventory cycle may be developing.

Capital goods producers

have been stepping up inventory building in response to strengthened orders
and backlogs.
Fourth district economists who attended a meeting on the outlook at
this bank on March 9, lowered their expectations for output in 1979 from
estimates last November.

The median forecast of a group of 29 economists

shows a gain in real GNP at a 1.8 percent annual rate in the first half of
1979, followed by a 1.3 percent rate of decline in the second half, and a
1 percent rate of increase in the first quarter of 1980.

Only four of the

group expect a recession to begin in the second quarter of 1979, but 15 of

29 indicate a decline in real GNP in the third quarter and 20 of 29 expect a
decline again in the fourth quarter.

The projected recession is expected to

be mild and brief because of a lack of major excesses or imbalances, a lessthan-typical decline in housing, gradual improvement in net exports, and continued strength in fixed investment.

They expect the rate of inflation to be

8.5 percent, 7.9 percent, 7.0 percent, and 6.8 percent from the first quarter
of 1979 through the fourth quarter, respectively, and the unemployment rate
to edge up to 6.8 percent in the fourth quarter of 1979.

Several expressed a

view that public policy makers should take additional risks now to bring the
rate of inflation under control, which includes holding down growth of monetary aggregates, should a sharp rebound occur.
Economists scaled down their expectations for consumer spending from
last fall.

They now expect nominal consumer spending to slow to nearly an

8 percent annual rate of increase in the second half of 1979 following an
expected 10 percent increase in the first half.

A group of seven automotive

producers and suppliers now expect domestic new car sales will amount to
nearly 8.8 million units in 1979 plus 1.8 million imports.

An automotive

economist discounts the runup in consumer installment debt unless a sustained
decline in real income occurs.

He indicated that recent increases in gas

prices have already contributed to a further shift from middle-sized to
compact cars and believes that unlike the experience following the oil embargo
in 1974, higher gas prices may have a positive effect on car sales because
cars on the road are less fuel efficient.

Some other economists, however,

note that the high rate of inflation has substantially changed consumer
spending patterns, especially for nondurable goods, and are skeptical that
spending for these types of goods will be insulated from a recession.

One notes that consumers have resisted higher relative prices for nondurable
goods while buying goods that represent a hedge against inflation.

An econo-

mist with a major department store chain expects a drop in real GAF sales this
quarter, which is likely to continue into the summer because of double-digit
inflation and slower employment and income gains.

He believes a peak in GAF

sales occurred last October, and since then, sales have been relatively flat,
contrary to the surge reported last quarter in nondurable goods sales in
national product accounts.
Economists are considerably more optimistic than they were last fall
that business fixed investment will show stronger gains in 1979 than indicated
in recent surveys.

They now expect a nominal 13.8 percent increase in 1979

on the strength of accelerated rates of increases in orders and backlogs in
the last six months.

Machine tool orders in the first two months of 1979 rose

significantly from the comparable period of 1978, which leads one economist
to assert that the present phase is similar to early 1956 and 1973, and may
tend to prolong the expansion although at a slow rate of growth.

Another

economist concluded that the economy has moved into a typical advanced stage
of an expansion in which fixed investment replaces consumer spending as a
prime source of thrust to economic activity.

Nevertheless, there are still

some weaknesses or expected weaknesses among segments of capital goods
industries.

Demand from utilities for electrical generators remains weak,

and heavy-duty truck production is expected to fall sharply by next fall in
response to slowing sales and record inventories.
Some petroleum refineries in the district have announced allocation
of gas supplies this month that are generally based on 100 percent of
ago volume in order to stretch out gasoline supplies.

In some cases,

year-

district-based refineries were picking up additional business from refineries
that earlier announced cutbacks in supplies to local retailers.
S&Ls in the district expect that March 15 restrictions on money
market certificates will sharply curtail growth of deposit flows and mortgage
credit and probably lead to further near-term tightening in mortgage terms.
Some feel the certificates were threatening the liquidity and profitability
of some associations.

An official with a major Ohio association, for example,

stated that if growth of certificates continued at the rate of the past six
months, by the end of 1979, 25 percent of their deposits would be in certificates and profitability would have been cut by more than one-half.

Some others

feel profitability has not been that much of a problem, but may worsen because
deposit outflows will accelerate as certificates mature.

Loan commitments

have not been as strong as last year because some lenders have been unwilling
to make 90 percent mortgage loans and some have been unwilling to make 80
percent loans except to their customers.

The feeling at some S&Ls seems to

be that competition for funds, once the cap is effective, will be fierce, as
associations set up promotional activity to retain funds and attract new
deposits.
Voters in Cleveland approved a 50 percent income tax hike and
rejected the sale of the Municipal Light Plant, but financial problems appear
to be far from over.

While generating an estimated $25 million this year in

new tax revenues to deal with an accumulated $100 million debt, the city still
must confront two obstacles in order to return to the bond market.

First,

without cash from the sale of Muny Light, the city is unlikely to be able to
repurchase either the defaulted notes worth $15 million or the $26 million in

notes that mature by September.

Second, the new tax is not sufficient to

reestablish investor confidence in the financial integrity of the city.

The

State Legislature is currently debating the form that state aid might take.
Legislative action is expected to be slow despite the fear of unmet payrolls
in Cleveland and of the spillover of financial problems into the school system
and the suburbs.

FIFTU DISTRICT - RICHMOND

Manufacturing activity in the Fifth District seems to have resumed its
expansionary course during the past month.

Responses to our monthly survey

suggest recent gains in shipments, new orders, and backlogs of orders.
tories were reported up slightly but still manageable.

Inven-

Retailers apparently

experienced little change in either total sales or relative sales of big ticket
items over the month.

Widespread price increases continue to be reported in

all sectors surveyed, although respondents appear to be somewhat less pessimistic
about the future than they were earlier in the winter.

Recent indications are

that credit demand in the District has weakened over the past several weeks.
Business loan demand continues sluggish, but in addition there has been a
moderation in mortgage loan demand and a weaker pattern of demand for consumer
credit.
Responses from manufacturers suggest a widespread pickup in activity
since the last survey period.

One-third of the manufacturers surveyed report

increased shipments over the past month and nearly as many report gains in new
orders and in order backlogs.

There was also some further inventory accumulation

among responding firms, but little change in stocks relative to desired levels.
Manufacturing employment was unchanged over the month as was the average workweek.
Respondents generally feel that current plant and equipment capacity and current
expansion plans are adequate, but there is some scattered sentiment for enlarging
existing capacity.
Activity in the retail sector was essentially flat over the past month
as retailers reported little or no change in total sales or in relative sales
of big ticket items.

Inventories were also little changed and remain basically

In line with desired levels.

Employment among retailers appears to have declined

in February.
Among both manufacturers and retailers price increases have continued
widespread in recent weeks.

In fact, the incidence of increases, particularly

of prices paid, has itself increased recently.

The problem of inflation remains

very much in mind among our survey respondents and directors.

In fact, each of

our directors surveyed expects the CPI to rise by more than the Administration's
forecast of 7.4% during 1979.

Otherwise, however, business sentiment appears

to have improved since early winter.

Manufacturers surveyed are, on balance,

much less pessimistic now than at that time.

Nonetheless, nearly half of them

expect the level of business activity nationally to worsen over the next six
months.

But only about one-third expect similar results in their respective

market areas and only about one in five expects output in his own firm to decline over that time period.

Retailers generally expect no change or perhaps

a slight improvement in conditions in their firms and market areas, but they
too anticipate some weakening at the national level.
Area financial institutions have the liquidity to accommodate more
loan demand than has materialized.

Commercial and industrial lending continues

to follow the pattern of weakness that bankers unexpectedly began to face early
in the year.

Half of the respondents to our recent survey of bank lending

practices report weaker business loan demand over the past few months, and
little change is expected in the near term.

Some District banks have responded

to this soft demand by easing the nonprice terms of lending on commercial loans.
There is greater willingness to make fixed rate loans, both short- and long-term.
In addition, there is some evidence of moderate concessions being made on compensating balance requirements to stimulate usage of commitments and lines of
credit.

Real estate mortgage lending has been somewhat weak, although it is
difficult to determine the extent of the influence of bad weather on this
development.

A number of area mortgage lenders recently lowered interest

rates charged on home mortgages in an effort to Stimulate demand, but this
appears to have been a very temporary response.

Rates have come up again, at

least partly because the cost of funds does not permit sustained reductions.
Money market certificates have, on net, helped District financial institutions
meet the demand for mortgage funds, in the opinion of the region's lenders.
One consequence is that home building activity in local markets will not suffer
sharp declines in 1979, according to our bank directors.

In several localities

1979 is expected to be as good a year as 1978 in terms of residential construction.
Consumer lending has been flat for several weeks, a development that is in line
with the thinking of a number of bankers who expect moderating growth in such
credit.

SIXTH DISTRICT - ATLANTA

Recent business reports present a mixed picture.

Car sales have

been strong, but consumer spending for other goods lacks momentum.

While

housing continues to boom in Florida, residential markets are softening
elsewhere.

Deposit inflows have been sluggish and loan growth, moderate.

Nonresidential construction and real estate are increasingly active, tourist
traffic has been at or near record levels, and the agricultural situation is
healthy.

Tight oil supplies have caused some relatively minor problems in

the most vulnerable industries.

Other troubles have restrained production in

some sectors but look to be temporary, and, in general, manufacturing output
and employment are advancing.

Inventories appear to be well in hand at all

marketing stages.
Retail sales have been steady but unspectacular—slightly above the
year-earlier pace in physical volume—and stocks of general merchandise are
reported to be near desired levels.

Several directors noted that consumers

have grown more cautious in the past few weeks, particularly with regard to
big-ticket purchases.

However, new car sales have improved substantially

after a stagnant January.

Renewed interest in smaller, fuel-efficient models

has brought record business to many import dealers.

Except for shortages of

some diesel models, auto inventories appear adequate and well-balanced.
Reports on housing markets have been widely mixed.
continues virtually without let-up.

The Florida boom

Sales have been amazingly strong in 1979

to date, breaking records with extravagant gains from the year-earlier rate.
Inventories are thin, acutely so for apartments.

Condominium projects are

sold before completion and command long waiting lists, encouraging speculation.

Realtors continue to comment on the heavy volume of foreign money, particularly
Latin American and Canadian, that is flowing into new residential ventures in
the state.

Permanent financing is readily available to qualified Florida

borrowers; since the recent exemption of thrift institutions from a 10-percent
usury cap, mortgage interest rates have risen rapidly.
Elsewhere in the District, observers note varying degrees of weakening
in housing markets.

Demand is holding up well in the Atlanta area, but the

gradual decline in mortgage loan commitments is likely to continue until the
legislature acts on the proposed liberalization of the interest rate ceiling.
In Alabama, Mississippi, and Louisiana, markets have softened somewhat, with
slight increases in inventories and continued tightening of financing terms.
The availability of funds is more a problem to builders than to buyers,
however.
starts.

Tennessee has seen a rather sharp slowdown in home sales and
While its legislature continues to debate the raising of the usury

ceiling, which is strictly binding only on savings and loan associations at
the present, mortgage money has become rather scarce.
Deposit inflows have been rather weak at both banks and thrifts,
with only the most competitive instruments (CDs and money market certificates)
showing gains.

Loan growth has been moderate, with business credit requests

steady and consumer demand for auto loans particularly strong.
Nonresidential construction activity is vigorous, and the list of
recent announcements and contract awards is quite long.
properties, particularly retail outlets, has been brisk.

Demand for commercial
All of the District's

ports are presently undertaking major improvements, and expansion of tourist
facilities is generating substantial construction revenues.

Another record winter tourist season appears to be in the making.
All parts of Florida report no vacancies, heavy advance bookings, and saturation of tourist attractions.

Vacation spots in Louisiana and Tennessee are

enjoying substantial increases in numbers of guests.

The industry's outlook,

however, has been clouded by uncertain fuel supplies.

To date, the cancella-

tion of a few air flights and spot outages of gasoline at stations affiliated
with major oil companies have had little discernible impact on tourist traffic.
Industry spokesmen feel that while a gas price increase would not take a
serious toll, rationing or gas "holidays" would.
An owner of a regional chain of independent gasoline stations complains
that the present tight supply situation is the worst of all worlds, blaming
the allocation and price control system.

The disruption of Iranian supplies

has cut his already low margins to half of last year's average or less.
real shortage, on the other hand, would be extremely profitable.

A

A director

reports that distributors in his area are filling their tanks to capacity
when possible, a divergence from their usual practice of carrying a minimum
and relying on dealers to deliver on short order.

Some industrial buyers have

been placed on allocation.
Production levels have been well below capacity in a few operations.
Alabama's coal industries have been on a short shift since its largest buyer,
Alabama Power, met resistance from its regulators and pared its operations.
Slow sales and a parts shortage have temporarily closed Ford's Hapeville,
Georgia, LTD plant, idling 3,400.

A smattering of small plants in a variety

of industries have been permanently shut down in recent weeks.

However, the

opening of new plants and strong orders has kept the industrial sector busy

and hiring overall.

Inventories are described as relatively low.

Prices of

raw materials, especially those derived from petrochemicals, have escalated
alarmingly since the beginning of the year.
The farm sector is possibly the brightest spot in the current
picture.

Weather conditions have been mostly favorable and prices strong.

Farmers' borrowings have risen sharply, pointing to plans to expand acreage.
Agribusinesses have large supplies which they fully expect to move.
Businessmen's attitudes seem more divergent since the last report.
The strong fourth-quarter 1978 performance has encouraged some optimism,
especially among retailers.

The oil supply question has been equally dis-

couraging to others, adding to their continuing anxiety over inflation, high
interest rates, and government regulations.

SEVERTH DISTRICT - CHICAGO

Except for housing, the economic activity in the Seventh District
remains surprisingly vigorous.

Sectors affected by heavy snows and low tem-

peratures in January and February are recovering rapidly, but flooding in
Illinois is a new problem.
freely.

Job markets are strong.

Price inflation has accelerated.

rising order backlogs.

Consumers are spending

Most capital goods producers report

Inventories remain at moderate levels, but manufac-

turers are moving to increase inventories, especially materials such as steel
and nonferrous metals.

Order lead times have lengthened further.

Actual

shortages of materials or components are rare, but output is pressing close
to capacity.

Barring some new oil crisis, fuel supplies are expected to be

adequate but with prices rising substantially more than had been expected a
few months ago.

Housing permits and transactions are down substantially, but

nonresidential activity is moving at a good pace.
healthier financially than a year ago.

The farm sector is much

Soil moisture is more than adequate.

In recent months about 80 percent of purchasing managers in the district have been paying higher prices with virtually none paying lower prices—
the worst picture since the fall of I97U.

Most companies say that they intend

to comply with the Administration's wage-price guidelines, but lack of compliance will be difficult to detect in the case of a firm with widely varied
lines.

Accountants, lawyers, and consulting firms are telling their clients

that mandatory controls axe a virtual certainty, perhaps as early as September.
Prices are being raised frequently, at least list prices, so as to place firms
in as favorable and flexible a position as possible.
Business firms in both manufacturing and retailing insist that their

inventories have been low relative to requirements, uncomfortably so in some
cases.

Forecasts, frequently reiterated in the past 6 to 9 months, that a

recession was imminent may have induced excessive caution.
restraints on inventory investments have been relaxed.

It appears now that

A careful analyst of

the metals markets believes that a "scramble for materials" is underway unequaled since mid-197^.

Most companies burning oil had laid in extra reserve

supplies earlier this winter, as much as 3-month requirements.
Backlogs of orders for a broad spectrum of producer equipment have
continued to rise.

Included are construction equipment, farm equipment, heavy

trucks and trailers, freight cars and locomotives, machine tools, diesel
engines and other components, electrical and nonelectrical.

Some of these pro-

ducers fear that cancellations could be sudden and substantial, but there are
no signs yet.

A Chicago based conglomerate with diversified products for both

consumers and producers recently reported "no sign of a recession in any of
our divisions."
In February 57 percent of Chicago purchasing managers, a highly diversified group, reported slower deliveries, compared with

percent in January and

33 percent a year earlier, and the highest proportion since the summer of 197^.
The situation is similar for Milwaukee where capital equipment predominates.
Demand for steel has been surprisingly strong with increases for
structurals and plates as well as for light products.
to midyear.

Order books are filling

One factor is the narrowing of the price differential favoring

foreign steel.

A leading Chicago area steel producer has taken the unusual

step of asking customers to scale down or defer deliveries, but without success.
Customer inventories are believed to be low, and deliveries are needed to maintain output.

Steel shipments had been slowed by transport problems in January

and early February.

Other sectors with tight inventory situations include

virtually all nonferrous metals, building materials, and paper.

Large and

special castings and forgings are the main bottlenecks for equipment producers.
Consumer buying appears to be reviving from the slump induced by
severe weather.

Restaurants and recreation spots were hard hit.

and truck sales appear to be matching last year's fast pace.
loans are increasingly common, with no rise in delinquencies.

Total auto

Four-year car
The more popular

small cars are selling very well, reminiscent of early 197^, at full list price
or even at premiums.

Demand for small four-wheel drive trucks far exceeds

supply, obviously a consumer fad.
ity substantially.

Producers are taking steps to expand capac-

On the other hand, some auto plants have cut output to

control inventories.
A well-informed analyst believes that significant general shortages
of petroleum products can be avoided this year without rationing.

This assumes

that Iran will ship at the indicated 3 million barrel per day rate and that
other sources are not cut back.

Spot shortages of no-lead gas are probable,

but could be avoided by easing E M standards on regular gas.

Oil companies are

not planning to boost refining capacity which currently is barely adequate.
The jet fuel "shortage" is not of great importance.

The problem

partly reflects unbalanced supplies regionally, and heavy use of "arctic
diesel" in colder areas.

There would have been no problem if the airlines had

not been adding flights rapidly.

The largest airline has dropped about U per-

cent of its flights but departures are still 8 percent above a year ago.
ity is still rip 12 percent because of larger aircraft.
cent in the most recent week.
"revenue" passenger miles.

Capac-

Traffic was up 30 per-

Burgeoning free rides for kids are included in

EIGHTH DISTRICT —

ST. LOUIS

According to a number of Eighth District businessmen, overall
economic activity in the District continued to expand at a moderate pace in
recent weeks, although some sectors are expected to weaken as the year
progresses.

Retailers report that sales have held up well, and inventories

are not a problem.

Several manufacturing sectors continue to register sales

gains, particularly capital goods and chemicals, but sales have leveled off
in the appliance industry.

Home building has recuperated somewhat in recent

weeks from the very low January level, but is expected to remain below last
year's level throughout the year.

Total deposits at large banks have leveled

off in recent weeks but loan volume has continued to advance.
Department store representatives report that sales in recent weeks
have been above a year ago, and that inventories are at satisfactory levels.
Overall, retailers continue to be optimistic about prospective sales over the
next few months.

Despite relatively strong sales since mid-February,

automobile dealers report a desire to reduce inventories.

High overhead

expenses, caused by high interest charges on borrowed funds, is a major
factor in the inventory reduction move.
Sales, production, and employment continue to advance in the
manufacturing sector.

A representative of a major capital goods manufacturer

reported that orders have continued to climb in recent weeks, and that
sizable gains on a year-to-year basis are expected in 1979.

Chemical sales

are quite brisk, partly as a result of climbing export sales.

Part of these

sales gains may reflect stockpiling of petroleum-derived products in view of
the Middle East situation.

Representatives of the paper Industry report that

sales have continued to gain at a "vigorous" rate.

Appliance manufacturing

activity has leveled off and representatives of two major appliance
manufacturing firms expect orders to fall off by mid-year, and that
production for the year will decline 3 to 5 percent from 1978.

Appliance

inventories are noted to be somewhat "heavy" on an industry-wide basis.
Sales of homes have picked up significantly in recent weeks as
weather conditions have improved.

Builders report that recent home sales

have been encouraging, and some have backlogs to keep them busy through the
early summer.

As a whole, however, builders expect unit sales to decline

about 15 to 20 percent this year, about in line with national forecasts.
Nonresidential construction activity in the District is apparently
quite strong.

Seven of eight major construction firms note that current

backlogs are significantly above last year's level and that additional
projects are in the discussion stage.

Some firms reported difficulty in

obtaining qualified engineers and supervisory personnel.
Total deposits at large commercial banks have leveled off in recent
weeks, although net savings inflows at savings and loan associations
apparently have continued to increase.

S and L officials report that an

increased volume of money market certificates has accounted for nearly all
the increases in their deposits.

In Missouri, where a 10 percent usury law

is in effect on home mortgages, some S and Ls are placing money market funds
in large CDs at commercial banks.

Interest rates on bank loans to consumers

and corporations are not limited to 10 percent in Missouri.

Other Missouri S

and Ls report they are actively seeking mortgage loans on the expectation
that rates have reached their peak and these loans can be sold later at a
premium when rates decline.

Loan volume at large commercial banks has continued up in recent
weeks on a seasonally adjusted basis; however, real estate loans have
increased very little, possibly reflecting the influence of usury ceilings in
some District states.

The usury laws are reported to be most restrictive in

Arkansas where a 10 percent ceiling applies to almost all loans.

Large

commercial banks in Arkansas report declines In both loans and deposits.
Relatively high prices for farm products may be changing farmers'
crop planting intentions from a few months ago.

The U.S. Department of

Agriculture survey near the first of the year Indicated that plantings of
feed grains would be down this year.

However, results of a major chemical

firm's survey indicate that plantings of feed grains and soybeans may
be substantially higher than a year ago.

NINTH DISTRICT - MINNEAPOLIS

Aside from some weather-related slowdowns, business is good throughout
most of the Ninth District; and except for the housing sector, the outlook is
good too.

Winter weather has been tough on railroads, and movement of farm

commodities has slowed as a result.

Consumers have been somewhat put off by the

harsh weather as well. But manufacturers, commercial builders, and bankers have
been quite busy.

The local outlook is marred only by an expected slowdown in

homebuilding during 1979.
Bank directors report a severe scarcity of rail cars and point to the
weather as the principal culprit.

Heavy snow has interrupted the movement of

trains within the district at times this winter.

A bigger problem, though, is

the havoc being caused by a continuing weather-related bottleneck in the Chicago
switching yards.

One of our Bank's directors reports that the premium on

freight car availability for grain shippers is about $.25 per bushel.

That's on

the order of $675 per freight car.
Railroads aren't alone in being affected by the bad weather.

Several,

but not all, directors observed that the inhospitality of the out-of-doors was
restraining retail activity.

Business for retailers in the Upper Peninsula of

Michigan, northwest Wisconsin, and Montana was reportedly slowed by the snows,
while retailers in a few large Minnesota communities did a brisk business in
spite of poor weather.
industry.

A similar contrast was noted in the winter tourism

Heavy snows dampened the Upper Peninsula's skiing activity, but

Montana's ski shops and resorts were busy.
District manufacturers were busy too.

Our Bank's February Quarterly

Industrial Expectations Survey reveals broad based gains
sales.

in manufacturing

And directors confirm that industrial activity across the district is

brisk.

Symptomatic of this situation is the extremely active competition among

manufacturers for the services of skilled laborers.
Construction workers are also in high demand throughout most of the
district. In contrast to the current slowdown in residential construction (it's
hard to tell how much of it is seasonal and how much isn't), commercial construction is active. This is especially true in Minnesota's larger communities.
These real sector developments coincide with heavy credit demands and
flat deposit growth at district banks and thrifts.
"tight" money markets.

Several directors reported

One director noted that this was proving to be a boon

for PCAs, as many rural bankers have been unable to meet the strong credit
demands of their farmer customers.

For the most part banks and thrifts are

meeting the credit requirements of their customers though, and they're relying
more and more on the 26-week money market certificates (MMCs) in order to get
the funds to do it.

But funds inflows from MMCs may slow with the recent change

in regulations governing the interest terms on those certificates.
And that isn't good news for the housing industry.

Worsening the terms

on MMCs at banks and especially at thrifts is likely to put substantial pressure
on mortgage markets.

That is particularly distressing, since directors looked

for a homebuilding slowdown in 1979 even before this regulation change was
announced.
Aside from the housing sector, though, the outlook is pretty good. The
many builders engaged in large commercial construction projects across the
district have several months, and in some cases years, of work lined up*

Large

order backlogs are assuring district manufacturers of several months work too.
According

to

our

February

Industrial

Expectations Survey,

district manu-

facturers expect double-digit year-over-year sales increases through the third

quarter of 1979.

The agricultural sector can look forward to an improved rail

transport situation and continued high livestock prices.

And a few directors

would be unsurprised by a surge in consumer spending when the snow melts.

TENTH DISTRICT - KANSAS CITY

Strength in business activity and continued inflation still exist in
the Tenth District.

Retail sales are strong, but concerns about inventory

accumulation are beginning to be expressed.
turers' input prices are rising rapidly.

Both retail prices and manufac-

Most inputs are in adequate supply.

While cattle ranchers and feeders are doing well, some nervousness about the
future also exists.

Loan demand at commercial banks is strong, while deposit

growth is at best sluggish.
Directors contacted report very little unemployment in their areas,
along with continued strength in housing and in retail sales.

One Director

noted the presence in people's minds of a "deep seated distress about inflation"
and a perception of failure to do anything about it.
Most Tenth District retailers contacted report strong sales gains for
January and February, following an exceptionally strong December.

Apparel,

jewelry, fabrics, and sporting goods have been strong sellers recently, while
major appliance and furniture sales have varied from store to store.

Inven-

tories are now high and bothersome to many retailers, a change from the last
several surveys.

About half of the stores have already had early clearance

sales due to high inventory levels.

More sale promotions and a cutback in pur-

chases are planned to bring inventories into line.
Retail prices are up as a result of higher prices from manufacturers
and higher labor costs, the latter partly attributable to minimum wage increases
and higher social security taxes.

Most respondents noted increasing use of

credit in order to purchase "non-essential items" and suggested that in the

near future consumers won't be able to afford those items at all.
is expected to be "tough," "lean," and worrisome.

The future

However, most respondents

see sales for 1979 up about 10-15% with prices up 7-10%.
Tenth District purchasing agents report most input prices to be 6-15%
above last year's levels, with prices of paper products, steel, and lumber
rising especially rapidly.

Substantial input price increases occurred during

the first quarter of 1979, and prices are expected to rise even more rapidly
for the rest of 1979.
Most purchasing agents report adequate supplies of most major inputs,
and only moderate increases in materials lead times for the first three months
of 1979.

Although input inventory levels are generally regarded as satisfactory,

some respondents plan to expand inventories of items such as steel, due to fear
of strikes.
Plant capacity was reported as only a mild production constraint for
most industries, although occasional single firms did report more severe problems with limited capacity.

Shortages of skilled labor, especially machinists,

are present in the furniture, nonfarm transportation equipment, and machinery
industries.
The index of prices received by farmers has increased in each of the
last four months, with a 3 percent increase in February following a 5 percent
increase in January.

Rising cattle prices have been an important source of

strength for farm prices in recent months.

Strong consumer demand for beef

has resulted in surprisingly high fed cattle prices and intense competition
for feeder cattle—from a reduced supply—to refill feedlots.

Continued strong

consumer demand for meat has also added substantial strength to pork and
poultry prices.

Fed cattle price movements to the mid-$70 range would not be
surprising for short periods this spring and summer.

Moreover, slaughter

cattle prices in 1979 are unlikely to weaken much from present levels.

The

full impact of the present dressed beef prices at $1.06 per pound—up 22 percent thus far in 1979 and 43 percent in the past year—has not yet been felt
at the retail counter.

Thus consumers can be assured of additional increases

in retail beef prices in the coming months even if fed cattle prices should
stabilize.
One Director noted that although the cattle industry is booming,
there is a nervousness present, based on past experience and a fear of consumer resistance to higher beef prices.

Feeders especially are jittery about

a possible downturn catching them with feedlots full of high-priced feeder
cattle.
Most bankers contacted in the Tenth District report strong loan
demand, with agricultural and consumer loans particularly strong.

The prime

rate is 11 3/4 percent in all larger District banks contacted, while smaller
banks report prime rates somewhat below that level.
increases are expected in the near future.

Further prime rate

Only one-half the banks surveyed

report a tightening of their lending terms, but virtually all banks are being
more selective in their loan activities.
Deposit growth is generally stable or declining.
this sluggishness to be primarily seasonal.

Many banks believe

Bank customers are becoming

increasingly sensitive to interest rate differentials, which may explain the
strength in CD growth and the weakness in demand deposit growth.

Savings

deposits are reported to be generally flat, while time deposits and automatic
transfers generally are growing moderately.

ELEVENTH DISTRICT—DALLAS

Moderate economic gains are noted by Directors and businessmen
in the Eleventh District.

Retail sales improved with the weather, and

several manufacturing industries continue to post strong gains.
activity, however, continues its seasonal decline.

Drilling

There is little change

in bank lending or deposit growth. Residential construction is expected
to fall off sharply after midyear although home sales have held up well so
far.
Warmer weather in recent weeks has helped boost sales at District
department stores.

Consumer spending is running ahead of expectations,

according to retail executives.

Much of the strength is in soft goods,

as sales of hard goods have weakened.

Inventories at most stores are near

desired levels, but a few stores continue to trim stocks with price markdowns and sales promotions.
Auto sales also got a lift from improved weather.

Most dealers

report sales volumes are running at least as high as a year ago.
domestic and foreign car dealers are sharing in the gains.

Both

Economy cars

are once again in strong demand with renewed concern over the availability
of gasoline supplies and higher fuel prices.

Inventories of domestic

cars are generally heavy.
The growth of manufacturing output is slowing, but some industries
continue to make strong gains.

Two major aluminum producers in the District

recently announced plans to reopen previously idle pot lines and smelters
because of improved demand and higher product prices.

New orders for metal

buildings and metal castings also appear to have increased recently following

a period of slack.

Metal fabricators say that the recent sharp rise in

scrap metal prices may make it difficult to meet the President's guidelines
on finished goods prices.
Most of the current decline in the number of active drilling rigs
in the past month is seasonal.

Drillers remain concerned, however, about

the restrictions placed upon natural gas pricing by the Natural Gas Policy
Act.

Drillers cite penalties for noncompliance, the ambiguity of some of

its provisions, and the lack of profit incentive to produce as factors
contributing to the decline in the rig count.
Concern over a possible gasoline shortage has sparked large
increases in the wholesale prices for gasoline.

Spot market prices of

regular gasoline on the Gulf Coast, for example, have risen 7.5 cents
since January to 62 cents a gallon.
Bank lending remains little changed from January's strong level.
Some lessening of loan volume to correspondent banks and to energy-related
borrowers is noted.

Loan demand is expected to soften in coming months

with defaults increasing slowly.

Liquidity remains adequate, and deposit

growth is flat.
Savings and loan associations report improved savings inflows in
recent weeks.

Money market certificates account for nearly 75 percent of

all new savings and make up 25 percent of total savings capital at some
large associations.

S&L's are placing much of this money into short-term

investments or construction loans.

Local S&L officials were quoted to the

effect that the recent revision in Regulation Q ceilings will reduce the
supply of mortgage credit.

Higher interest rates and usury ceilings have reduced the available
supply of mortgage credit in Texas, Louisiana, and New Mexico.

Exemptions

from the laws in Louisiana and New Mexico have eased the situations in
those states somewhat.

Lenders in Louisiana are allowed to charge points

to the borrower, raising the effective rate above the 10-percent usury
ceiling.

Mortgages which are eligible for resale in the FNMA and FHLMC

markets are exempt from New Mexico's 10-percent usury ceiling, helping to
keep conventional mortgage lending going in that state.

The New Mexico

Housing Authority is also supporting the mortgage market through the sale
of its bonds.
Mortgage commitments made last year and not yet taken down are
providing for much of the credit needs of home buyers now, and home sales
continue strong.

Builders, however, are having difficulty securing

mortgage commitments for later this year and are beginning to reduce
their labor forces through attrition in anticipation of a slowdown in
home sales.

TWELFTH DISTRICT - SAN FRANCISCO

The Western economy continues generally strong with a few signs of
weakening.
West.

With a few exceptions, retail sales remain brisk throughout the

The energy situation is said to be sparking sales of small cars.

Resi-

dential construction and sales have slowed throughout the District, though
non-residential construction continues strong in several areas.

In District

industries, lumber prices remain firm, strikes and freezes push up food
prices and the skilled labor market remains tight.

Only a handful of firms

have reacted to the potential oil shortage by increasing their stockpiling
capability.

The consumer debt situation appears mixed, with continued

strength reported by some banks and moderate weakening reported by others.
Generally strong loan demand is said to account for the West Coast's adherence
to an 11 3/4 percent prime and several banks expect their Eastern brethren to
come back up to 11 3/4 very shortly.
Although patches of weakness are beginning to emerge, retail sales
remain generally strong in the West.

Consumer spending in California remains

brisk and our directors explain this by large employment gains, the growing
importance of the two-income family, Proposition 13 tax savings, large
increases in home equity values and the associated availability of consumer
credit.

According to one director in Southern California, the opening of a

new Neiman Marcus store has stimulated "the biggest buying spree in history
all over Beverly Hills."

Oregon's largest department store also indicates

that sales remain strong, and reports from Washington point to continued
briskness in all types of sales.

In Idaho, a major grocery chain reported

some weakening in retail sales and small business failures in shopping centers

are reported on the increase.

While sales are also weak in Utah, one observer

expects an improvement once the severe winter weather breaks.
Auto sales, though reported slow in two areas (Salt Lake City and
central California), appear to be strong in the rest of the District.

Small

cars are the star sellers and this is being attributed to the expectation of
fuel shortages and price rises.
be sold out.

In one area, the Ford Pinto is said to

A five-state distributor of foreign cars reports January sales

up 89 percent and February sales up 20 percent over year-earlier levels.
Real estate activity has weakened throughout the District.

In San

Diego, both construction and sales of homes are down and the inventory of
unsold homes is up from year-ago levels.

In Salt Lake City, the January dollar

value of residential construction is reported down 32% and non-residential
construction down 18 percent from year^earlier levels.

There is, however,

still some strength in non-residential construction in California, Oregon
and Washington.

Both San Francisco and Seattle are in the midst of a down-

town building boom, and Seattle's hotel capacity is expected to double in the
next 3 years.
Developments in District industries generally suggest inflationary
pressures.

A combination of strong export demand and supply shortages (in-

duced by government timber policy and a rail car shortage) have kept lumber
prices up, despite the slowdown in housing.

A farm worker strike in southern

California has disrupted the harvest of lettuce and several other crops, and
the strike is expected to soon move into the Salinas Valley, another major
vegetable producing area.

A freeze in Southern California caused considerable

damage to the grapefruit crops.
from Seattle and Salt Lake City.

Reports of skilled labor shortages come in
In the latter city>a new electronics firm

was said to be using large bonuses to lure workers away from a competing firm.
Most of our directors appear not to have altered any investment or
energy plans in light of recent changes in the world energy situation.
exceptions are:

The

(1) a food distributor who, in order to insure an uninterrupted

supply of diesel fuel, has leased additional storage capacity and begun stockpiling, (2) a dairy products distributor who is studying the potential for
stockpiling, (3) Boeing which has adopted a vigorous conservation program and
is shifting its plant's heating from oil to natural gas, and (4) a group of
building contractors who report a three-fold increase in the number of calls
concerning alternative sources of heating.
The consumer debt situation appears mixed with reports of continued
growth,softening, and a shift in composition.

A large California bank re-

ported that consumer loans (both direct and indirect) and credit card debt rose
during January and February, contrary to the normal seasonal downturn in these
months.

A smaller California bank reported consumer debt up 3 percent in Janu-

ary and 2 percent in February, in contrast to declines last year at this time.
Reports from Seattle, Portland and San Diego also suggest continued growth in
consumer debt.

On the other hand, smaller banks in Washington, Oregon and

Utah report some weakening in consumer lending.

One Oregon bank noted a sub-

stantial change in the composition of its consumer loans.

During the first 3

quarters of 1978, home equity loans accounted for 35 percent of this Bank's new
consumer installment loans, but this share jumped to 95 percent in the fourth
quarter and appears to have continued at a high level into 1979.
Loan demand is reported generally strong and is given as the major
reason why West Coast banks have kept their prime rate at 11 3/4 percent.

Most feel that the move to 11 1/2 percent by some large Eastern banks was
premature and not supported by fundamentals.

One large California bank ex-

pects these Eastern banks to be back up to 11 3/4 by late March, and that
this will be followed later by a move to 12 percent across the country.

A

few banks also mentioned the high cost of funds as a major reason for not
lowering either their prime rate or mortgage rate.