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CONFIDENTIAL (FR)

CURRENT ECONOMIC COMMENT BY DISTRICT

Prepared for the
Federal Open Market Committee
by the Staff

January 28, 1981

TABLE OF CONTENTS

SUMMARY
page i
First
page
1 5
SecondDistrict-Boston
District-New
York
page
Third
District-Philadelphia
page
9
Fourth
District-Cleveland
page
Fifth District-Atlanta
District-Richmond
page
1612
Sixth
page
19
Seventh
District-Chicago
page
22
EighthDistrict-Minneapolis
District-St. Louis page
26
Ninth
page
29
Tenth
District-Kansas
City
page
32
Eleventh
District-Dallas
page
35
Twelfth
District-San
Francisco
page 38

SUMMARY*

[Asterisk: Prepared at the Federal Reserve Bank of St. Louis.]
Overview.

The Federal Reserve Bank reports indicate further

slowing in economic activity in January in some Districts and generally
sluggish growth over most of the nation.

Slower growth was reported by

Cleveland and Richmond; Chicago reported the economy of the Seventh District
was probably the weakest in the nation.

Activity was described as sluggish

or showing little strength in the Third, Ninth and Tenth Districts.

In

contrast, improvement in economic activity was reported in the Eleventh
District, and factory employment and hours worked rose moderately in the
Sixth.
Consumer Spending.

Retail sales slackened in most Districts in

January following an upsurge around Christmas.

An upsurge during or prior

to Christmas was reported by New York, Philadelphia, Cleveland, Atlanta,
Chicago, Minneapolis, and Dallas.

Most of the Districts, however, report

sales declines and softness following the holidays.

Those specifically

reporting declines include San Francisco, Dallas, Kansas City, Minneapolis,
St. Louis, Cleveland and Philadelphia.
Manufacturing.
Districts.

Manufacturing activity is varied among the

With few exceptions the reports indicate some slowing or

sluggishness in manufacturing.

Boston reported a slight decline in output

and new orders; Philadelphia, small cuts in payrolls and working hours;
Richmond, a slight reduction in shipments and a decline in new orders; and,

Chicago, that serious problems exist for the major District industries
(motor vehicles and components, farm equipment and construction equipment).
Philadelphia reported no change in overall manufacturing activity, while
Cleveland reported strong steel shipments, aerospace business in excess of
capacity and very strong petrochemical business.

Rising manufacturing

activity was reported in both the Sixth and Eleventh Districts led by a
strong wood, pulp and electronics industries in the Sixth, and a booming oil
and gas drilling equipment industry in the Eleventh District.
Construction.

Homebuilding activity is quite weak or declining

according to District reports.

On the other hand, relatively strong

commercial and industrial construction was noted in the Richmond, Chicago,
St. Louis, and Dallas Districts.

High interest rates were commonly cited as

the main factor depressing home sales.

San Francisco, for example, reported

that most potential homebuyers cannot qualify for loans at present interest
rates.

Cleveland and Dallas noted, however, that home sales were somewhat

higher than might be expected at these high interest rates because of
special financing arrangements.

These include lower rates to buyers of

homes on which the lender holds the construction loan (Atlanta), federal
government programs (St. Louis) and local housing bonds (Dallas).
Inventories.

Relatively high interest rates have reduced the

desired level of inventories according to several reports (Chicago,
Minneapolis, Dallas and San Francisco).

No widespread inventory buildup was

reported but some Districts noted inventory excesses.

Richmond reported

that nearly one-half of all manufacturers in their District felt that
current stocks are excessive even though actual stocks of materials and

finished good were down slightly.

Some retailers and manufacturers in the

Tenth District reported slightly higher than desired inventories.

Dallas

noted that inventories of unsold new homes are rising, although builders did
not consider them excessive.
Financial Developments.

Recent loan activity is mixed.

Increases

in business loan activity were reported by Philadelphia, Dallas, and at
New York at year-end.

Declining or sluggish activity was reported by

Richmond, Minneapolis, and St. Louis.

Among other types of loans, such as

real estate, agricultural, and consumer loans, declining activity was
generally noted.

Financial officials reported a somewhat greater response

to NOW accounts than expected.

Most funds placed in NOW accounts are coming

from existing accounts at the institutions, according to Dallas and
San Francisco.

San Francisco reports that NOW accounts appear to be

creating a higher cost structure for all financial institutions, and
St. Louis reports that some bankers expect their introduction to depress
profits.
Agriculture.

Lack of moisture throughout much of the nation is

reported to be endangering the nation's winter wheat crop and, if sustained,
could endanger spring-planted crops as well.

The Kansas City District, a

primary wheat growing area, reports that the winter wheat crop is in
"reasonably good condition," but that moisture will be needed soon to
prevent its deterioration.

Atlanta reported that Florida's orange and

vegetable crops were substantially reduced due to unusually cold weather.

FIRST DISTRICT - BOSTON

Economic activity in the First District is largely unchanged since
the last Redbook report, and most respondents do not foresee major changes
for either better or worse in the next several months.
generally satisfied with Christmas sales.

Retailers are

Final reports are not yet in but

the consensus is that sales were late but fairly good.

Among manufacturers

there is a suggestion of a slight weakening since November; some of the
smaller high technology companies are starting to see declines in orders.
The well publicized shortage of natural gas in Massachusetts has passed; it
does not appear to have had a major impact on business activity.
Retailers report that Christmas sales were vigorous, particularly
in the final days.

However, it will not be possible to know whether the

1980 season was profitable until final inventories are completed.

Although

the volume figures are encouraging, sales and markdowns were widespread.
Retail inventories are under control with the possible exception of some
consumer durables.
Surveys of New England purchasing agents suggest a slight decline
in manufacturing production and new orders since November.

Several sources

have mentioned that some of the smaller manufacturers of computers and
other high technology products are beginning to see declines in orders and
backlogs.

On the other hand, two large high technology companies in the

instruments and electronic components industries report that orders in
December were strong relative to the rest of 1980.
are still taking a cautious approach to early 1981.

However, these firms
A large manufacturer

of appliances reports that the demand for lamps and other small items has

strengthened while the demand for large appliances remains weak.
Increases in the prices of industrial materials and components seem
to have become more prevalent.

The chief economist for one of the nation's

largest manufacturers expressed concern that debt service has become such a
large component of total costs for many firms that the short run effects of
higher interest rates on business costs are likely to outweigh the
favorable long term effect on inflation of a slack economy.
Professors Eckstein, Houthakker, Samuelson, and Solow were
available for comment this month.

All agreed that the Fed made a

creditable effort to follow the new operating procedure in 1980.
Houthakker would like the procedure to be pursued even more vigorously in
the future.

However, Eckstein, Samuelson, and Solow feel that if the new

procedure results in extreme interest rate volatility, it may be necessary
to rely more on policy makers' judgment and general understanding of the
economy.
Professor Eckstein believes the new operating procedure has not
been a success.

"I'm not quarreling with the average level of interest

rates during 1980, but the monetarist experiment caused real interest rates
to swing from -6 percent to 7 percent."
too high.

He believes interest rates are now

"If the Fed holds the federal funds rate at 20 percent until

real growth is negative, it ought to be fired.

A funds rate of 14 or 15

percent is sufficient to reduce growth without inviting a crash or
sacrificing capital formation."

In retrospect, "the experiment was

expensive, but it's the tuition we'd pay for a more skillful monetary
policy in the future.

If the Fed has not learned to pay more attention to

real interest rates, however, the experiment was a disaster."

Professor Houthakker is "mildly encouraged" by the first year of
experience under the new monetary policy.

Citing the fourth quarter spurt

in real GNP, he believes the real effects of high interest rate volatility
are not as large as some believe.

Houthakker thinks the economy is

receiving the right medicine from monetary policy but not from fiscal
policy.

He argues that a reduction in the deficit would permit interest

rates to fall at the same time that money growth rates are reduced.

Since

M-2 is insulated from effects of NOW accounts, Houthakker advises the Fed
to announce M-2 goals and suspend goals for M-1B until more evidence on the
extent of substitution is available.
Professor Samuelson does not view the October 1979 change in
operating procedure as an important reform.

He feels that monetarists

exaggerate the gains that would accrue from steady money growth.
Nevertheless, he feels that the Fed "gave it a good try" in 1980,
especially in view of the fluctuations in money demand that occurred during
the year.

Although Samuelson suspects the swings in money growth would

have been reduced last year "if every member of the FOMC were tortured
every time money deviated from its path," he remains unconvinced that close
control of the aggregates is an important policy goal.

With respect to

goals for 1981, Samuelson also feels that it is not reasonable to worry
about raising the M-1B range to recognize the effect of NOW accounts as
long as M-2 will not be affected.
Professor Solow reads the new operating procedure as a distinct
turn toward monetarism, but believes that common sense prevailed in the
departures from the procedure that occurred since the new procedure was
adopted.

Solow thinks that the size of the swings in interest rates

surprised the FOMC.

He also believes they contributed to economic

instability because of their disturbing effect on investment planning.

For

1981, Solow argues that a unified economic plan encompassing both monetary
and fiscal policy is necessary.

He fears that massive tax cuts may render

monetary policy impossible—the only way the Fed could resist the resulting
inflation is by causing a severe recession.

In his view, the burden of

restraint should be borne more by fiscal than by monetary policy.
Dismissing the credibility argument, Solow feels that the combination of
"tight" fiscal and "easy" monetary policy is the best way to raise the
share of investment in GNP.

SECOND DISTRICT - NEW YORK

Business activity in the Second District was mixed in late December
and January.

After a weak showing at the beginning of the Christmas season,

retail sales surged at the end, with the strength reportedly spilling over
into the current month.
makes.

Auto sales slipped for both domestic and foreign

Outside of the consumer sector, conditions were also mixed.

For

companies in the petroleum, chemical, and consumer goods industries,
conditions ranged from stable to improving.

For companies in the capital

goods industries, however, the situation appears to be deteriorating.

The

respondents generally anticipate sluggish growth in real GNP over 1981, most
of which is expected to occur in the second half following the enactment in
mid-year of a broad-based tax cut.

On the financial side, business loans

remain strong while local savings and loan associations experienced a slight
net inflow of deposits.
Consumer Spending
Despite a slow start in early December, retail sales ended up being
fairly robust during the Christmas season.

With but one or two exceptions,

retailers characterized their Christmas sales receipts as being "super,"
"extraordinary," and "excellent."

Moreover, helped along by post-Christmas

promotional price cutting, the strength in retail sales extended into the
current year.

The cold weather stimulated sales of winter clothing and

heating equipment in the downstate area, but tended to keep some people out
of the upstate stores.

Inventory levels are being closely monitored.

Auto sales in the Second District continued to languish in recent
weeks.

In response to the high prices and high interst rates, consumers

have evidently decided not only to postpone purchasing domestic cars but
foreign makes as well.

Inventories are higher than dealers would like and

are being cut back as much as possible.

Indeed, as one dealer explained,

with the carrying costs of stocking new domestic cars currently running
between $120 and $150 per car per month and the average gross profit per car
sold about $500 to $600, dealers stand to lose money if they have to hold on
to their inventoried cars for several months.
The Manufacturing Sector
Economic conditions in the Second Disrict have lately been rather
mixed.

Business has apparently held up well for those petroleum and

chemical companies which were contacted.

Those companies specializing in

the production of consumer goods seem to be in a holding pattern, changing
neither their inventories nor their capital spending plans.

In contrast,

those companies wihch produce capital goods appear to be having
difficulties.

Even in this sector, however, some companies are evidently

doing better than others.
The Economic Outlook
The economic outlook is generally for sluggish real growth in
1981.

Few companies, however, anticipate an outright decline in economic

activity in the near term.

Many companies are expecting personal and

business tax cuts mid-year and accordingly foresee a modest strengthening in
the economy during the second half.

The consensus forecast is for real GNP

growth of 1 to 1-1/2 percent for the entire year.

No one appears to be

unduly disturbed about inflation, judging from the fact that only one
company even mentioned its price outlook.

(Incidentally, that one company

thinks the CPI will increase between 10-1/2 and 11 percent in 1981.)

Financial Developments
In financial markets, business loan demand was strong at year-end,
and most loan officers reported that the loans outstanding were not paid
down as quickly in the new year as is usually the case.

Factories

supporting the continued business loan strength include the high interst
rates in the bond market and the spread between the prime rate and the
commercial paper rate.

In the mortgage market, rates on mortgage loans were

steady at large commercial banks in New York City, but increased slightly at
insured savings and loan associations, according to a recent survey
conducted by the local office of the Federal Home Loan Bank Board.

The

survey also indicted a slight inflow of deposits (net of interest credited)
at savings and loans in December, reflecting, in part, growth of NOW
accounts.
Financial Panel
This month we have comments from Donald Riefler (Morgan Guaranty
Trust Company), Francis Schott (Equitable Life Assurance Society), and James
O'Leary (U.S. Trust Company).
[Asterisk: Their views are personal, not institutional.]
Riefler:

The Federal Reserve has regained creditability but a't the

expense of high and volatile interest rates.

He expects current rates to

recede, but relatively high rates will persist until inflationary psychology
improves.

A considerable part of present rate volatility is artificial,

reflecting the fact that the Federal Reserve has to make certain operating
decisions based on forecasts of day-to-day changes in reserve factors that

are often upset by later information.

Both the desk and the banks would be

better off if the reserve settlement period were extended or carry-over
privileges were increased so that bank money managers could focus more on
their views of which rates would balance underlying supply and demand in the
money market and less on the need simply to make reserve settlements.
Schott:

Federal Reserve policy of late 1980 is beginning to bear

fruit in realistic prospects for disinflation.

High interest rates are

discouraging borrowing activity even in the commercial real estate market,
which had been unusually (even speculatively) active until recently.
Very heavy refinancing demands are in the wings.

Private bond and

equity financing is waiting for a chance at balance sheet improvement.
Expected institional cash flow is sufficient to absorb these offerings.

But

it is essential to keep Treasury and agency financing at reasonable levels
to provide room for a return to more normal financial ratios in the private
sector.
0'Leary:

The focal point of monetary and other government policies

must be that the basic inflation rate is very high and that there is serious
danger that it will rise further this year; and the expectation of inflation
by decisionmakers has not been reduced appreciably, if at all, by the change
in administration.

Much of the traditional long-term, fixed-rate capital

market is fact moving toward short-term, variable-rate commitments, with
this development the result of the expectation of inflation.

The

implications are that, until there is real and sustained evidence of
effective reduction in inflation, there will be a chronic shortgage in
availability of long-term, fixed-rate financing and long-term rates will
remain very high on any substantial volume of financing.

THIRD DISTRICT - PHILADELPHIA
Reports from the Third District indicate that business activity is sluggish at
this time, but hold some hope for improvement by mid-year.

Manufacturers report no

change in overall industrial activity, but continue to make small cuts in payrolls and
working hours. They expect a sharp upturn in the industrial sector to come sometime in
the first two quarters, though. Local retail merchants report sales to be slow in January
and expect only slight improvement, at best, by July.

Credit collections are said to be

good. In the financial sector, area bankers report mixed loan activity in January as C&I
loan volume is up but consumer loans are off. Looking ahead to July, District bankers
expect modest increases in overall loan activity. On the residential construction scene,
sales are down again this month as high mortgage rates have discouraged many buyers.
In the meantime, contractors and developers are holding the line on new groundbreakings.
INDUSTRIAL ACTIVITY
The new year appears to be starting off

on a stable note, as area

manufacturers responding to the January Business Outlook Survey indicate no real change
from last month in overall industrial activity. In terms of specific indicators, both new
orders and shipments have increased marginally in January, and inventories appear to be
growing slightly as well.

On the employment front, however, local manufacturers

continue to make small cuts in payrolls and working hours.
Looking ahead to the next six months, survey respondents remain optimistic,
anticipating a significant upswing in general industrial activity.

Over one-half of the

survey participants expect new orders to grow in the first half of 1981, while a slightly
smaller portion project increased shipments between now and July.
playing a close hand, however, and are planning cautiously.

Manufacturers are

Respondents to the survey

are projecting no changes in stock levels or the average workweek and plan to hold off on

new hirings as well.

Increased expenditures on plant and equipment, however, are

anticipated.
Prices are up again in January in the industrial sector. Input costs are higher
for about 65 percent of the survey participants and almost 40 percent report charging
more for their finished products.

For the longer term, 9 out of 10 of the responding

manufacturers expect to be paying higher prices for raw materials by July, while about 8
out of 10 plan price hikes for the goods they sell.
RETAIL ACTIVITY
Following last month's record Christmas sales, area retailers report sales to
be sluggish in January compared to year-ago figures. According to District retailers, this
is pretty much in-line with their expectations, though, as most shoppers did their major
buying last month for the Christmas holiday. Credit card sales are about even with last
year's levels and collections are very good.

Sales of soft goods, particularly men's and

women's quality sportswear, are doing well, while domestic goods such as blankets,
towels, and sheets are moving more slowly.
Area retailers continue to plan cautiously for the next six months, expecting
sales to run only slightly ahead of year-ago figures, owing partially to the lack of
strength

in consumer

disposable

income.

According

to

local

merchants,

performance in the first quarter will set the trend for the first half of 1981.

sales

At best,

only slight improvement is expected by mid-year.
District retailers were not caught in short supply last month despite the last
minute Christmas rush and, therefore, January inventories are in good shape.

Area

retailers remain cautious and plan no changes in stock levels within the next two
quarters.
FINANCIAL ACTIVITY
Third District bankers report mixed loan activity in January.

C&I loan

volume is up 4 to 16 percent over year-ago figures, with some banks reporting belowprime lending which has boosted their loan volumes to the upper end of this range.
Consumer loan activity, however, has dropped 5 to 9 percent this month, but some
improvement is expected by mid-1981.

January's loan activity is in-line with area

banker's expectations, for the most part.

Looking ahead to July, contacts expect

business loans to show a modest increase, about 5 percent. Retail loans are expected to
grow as well, but at a slower rate. District bankers feel that consumers anticipate lower
rates in the near future, which will "increase their willingness to borrow."
Local bankers are currently quoting a prime rate of 20 percent. Loan activity
should be sluggish over the next six months, they say, which will cause the prime to drop
between 300 to 575 basis points from its current level.
With the legalization of NOW accounts effective December 31, 1980, area
bankers report vacillating deposit flows in January. The rate of growth of the accounts
is faster than had been anticipated for the most part.
HOUSING
Housing sales in the Third District are down sharply again this month
compared with year-ago levels. New residential sales are reported down 30 to 35 percent
from January '80 figures, while resales have fallen 25 to 50 percent. Prices are reported
to have been stable over the last six months because mortgage rates of up to 15 percent
have discouraged many buyers. At the same time, contractors and developers are holding
off on new groundbreakings until interest rates come down. Even then, however, there is
some speculation that builders may go back to work only if buyers can secure a mortgage
commitment ahead of time.

FOURTH DISTRICT - CLEVELAND

Summary.

The slowing of business activity in December and early January

appears to be setting the pace for little growth in the first quarter of 1981 in
the Fourth District.

The unexpected strength of the economy in the fourth quar-

ter of 1980 has led most respondents now to expect a flat first quarter.

Steel

continues to be an exception, with orders and shipments holding up surprisingly
well.

Real investment spending continues to decline, but may reach its trough

in the first quarter of 1981.
surge in Christmas sales.

Consumer spending has weakened, despite a late

Little activity in housing is reported, with some

lenders raising mortgage rates to as much as 16%% for an 80% loan.
Outlook.

Unexpected strength last quarter has caused several respon-

dents to back away from earlier predictions of a decline in real GNP during the
first quarter of 1981.

A resumption of inflation psychology following the

removal of credit restraints and a lessening sensitivity to interest rates are
often cited as reasons for the relatively strong performance in the fourth
quarter.

However, a bank economist also lists a substantial increase in federal

spending and widespread optimism after the third quarter rebound as additional
major factors.

Several respondents expect "high" interest rates to contribute

to first quarter flatness, but note that effects have been slower and less
severe than in past periods of relatively high interest rates.

A capital goods

producer states that availability of credit has not been a problem as in past
periods of tight money and believes that the shock of record high interest rates
is wearing off.

Respondents typically forecast fourth quarter 1980 to fourth

quarter 1981 growth of 2% in real GNP and 10% in the implicit price deflator.
Steel.

Steel shipments in January remain strong, according to an

industry economist, although new orders are running well below December's rate.

However, January's orders are considerably better than expected for early 1981.
Inventory adjustment remains the major source of strength, with steel consumers
no longer trimming inventories, except perhaps for industrial machinery, and
steel service centers continuing to build inventories.

Steel consumption has

held up better than expected, according to an industry economist, because the
auto industry has not deferred or canceled orders.

Orders from the auto industry

were lean to begin with, but an industry economist expects deferrals to begin
in February.

The steel industry made profits in the fourth quarter of 1980 (in

some cases, sufficient to offset year-to-date losses), according to one producer,
and may make profits in the first quarter of 1981 if orders continue to hold up.
Capital Goods.

Investment spending remains weak in January, although

some sectors continue to show strength.

A capital goods producer reports that

their aerospace business is stronger than their capacity to produce and their
petrochemical business is very strong with no prospect of slowing.

However,

orders for industrial equipment began softening in November and mobile off-road
equipment is still off over 50% from the latest peak.

High interest rates may

be a cause of the softening, especially among suppliers to the auto industry,
A durable goods producer states that, with the special boost from the locomotive
and airlines industries, company orders in the fourth quarter of 1980 were equal
to the fourth quarter of 1979 (in real terms).

An economist for a machine tool

producer notes some pickup in small cutting tools orders, which reverses a downward trend since early 1980 for the company.

A bank economist expects a 3% real

decline in total business investment in 1981, with some improvement beginning in
the second half.
Consumer Spending.

Retailers and producers of consumer goods are

generally bearish over near-term spending prospects.

Although retail sales

surged during the closing days of the Christmas shopping season, an economist
for a major department store chain does not view the improvement as a shift in
consumer buying or attitudes, because the increased sales only compensated for
earlier weaknesses.

However, inventories are generally lean, because retailers

have been cautious with order placement.

Across-the-board declines for food

stores, drinking and eating places, and department stores are reported by an
economist for the consumer goods industry.

Food price increases may drop from a

12% rate to 8% because of better-than-expected supplies for wheat, soybeans,
beef, pork, and poultry.

Auto sales have shown no improvement in recent weeks,

according to an area auto dealer.

An auto industry economist reports that small

car sales are doing well, but expects overall sales to drop from an 8.8 million
rate in the fourth quarter of 1980 to 8.6 million in the first quarter of 1981.
A bank economist reports no pickup in overall consumer borrowing arid notes that
the lending rate on auto loans, at 14 to 15%, is too high to generate much demand.
Housing.

Housing activity is more than seasonally weak, according to

area realtors and mortgage lenders, but "high" mortgage rates have been less
of a deterrent than expected.

Because interest rates have been high for some

time now, according to a bank economist, some buyers can no longer wait for more
favorable borrowing rates.

Innovative financing is also enabling buyers to

accommodate to the higher rates.

An area real estate dealer estimates that 60%

of transactions in recent months have involved non-conventional mortgages.

How-

ever, the dealer reports that January sales, which are usually double the December
level, are currently running behind December's rate.

An S&L official expects

little improvement until the third quarter, if mortgage rates would drop to
the 12 to 13% range.

The reason loan commitments have not fallen as much as expected,
according to an economist with a regional FHLB in the District, is that S&Ls
have been able to raise money and build new liquidity.
have attracted larger amounts of funds than expected.

NOW accounts particularly
While some switching from

passbook accounts has occurred, an S&L official reports that new money is being
attracted.

Despite offering less competitive terms than area S&Ls, a bank

economist also notes a net increase in funds from NOW accounts.

FIFTH DISTRICT - RICHMOND

Overview
Fifth District manufacturing activity has slowed somewhat in recent
weeks but, on balance, remains reasonably strong.

A majority of firms responding

to our survey report shipments and new orders level to slightly higher over the
month, but the number reporting declining activity was up from the last survey.
Retail sales showed decided strength over the survey period and sales of big
ticket items continued to keep pace.

Inventories at retail were up substantially

over the month and now exceed desired levels.

Manufacturing inventories, de-

spite declining in size, also grew relative to and remain somewhat above desired
levels.

Expectations of future activity are decidedly less buoyant than at the

time of our last survey.
Consumer Spending
Retail sales have been brisk of late and big ticket items seem to have
held their own.

A majority of retailers surveyed report increased sales and

in no instance was there a report of activity being down over the month.

Once

again consumers are moving toward quality and durability in items purchased.
Retailers do report widespread inventory accumulation in excess of desired levels,
but in some instances part of the growth was planned.
among retailers.
outlets.

Employment was up slightly

There is some sentiment for increasing the size and number of

Prices, paid and received, continued to fcise across a broad front.

The Manufacturing Sector
On balance, our latest survey of manufacturers indicates a slight reduction in
shipments during the month and somewhat greater declines in new orders and order backlogs.

Inventories of both materials and finished goods were down slightly from the last

survey period but grew relative to desired levels.
now feel current stocks are excessive.

Nearly half of those responding

Almost one-third of them find current plant

and equipment capacity in excess, but there continues to be some scattered sentiment
for enlarging current expansion plans.

Employment and the length of the average

workweek both fell broadly over the period.

Gains in prices, including employee

compensation, continue increasingly widespread.
This weakness in manufacturing has not yet cut across the majority of
industries in District, nor has It come to pervade any single industry.

Several

of the District's major industries, textiles, furniture, and paper, for instance,
continue to report stable to slightly stronger activity.

Much of the reported

weakness is concentrated in such industries as chemicals, electronics, electrical
machinery and equipment, and shipbuilding.

In the primary metals and building

materials sectors performance is spotty but there are still individual reports
of strength.

Housing and Construction
Home construction continues weak in most area of the District, but
earlier reports of severe depression may have been overstated.

It is fair to

say that performance in this sector has exceeded recent expectations.
of new and previously occupied housing remain high, but
do not appear unmanageable.

Inventories

for the most part

In addition, some of the slack in the residential

field is being taken up by the commercial and industrial sectors, where activity
is surprisingly strong.

As a result, total construction, while somewhat below

normal levels, is not an area of severe weakness.

The Financial Sector
Commercial and industrial lending by the District's large banks has
declined since the first of the year, as have real estate and consumer lending.

There remains, however, little expectation of any significant change in loan
demand in the immediate future.

For the most part, Richmond's banker directors

do not share the view that recent pressure on short-term rates is attributable
to a preference for short maturities among borrowers who normally borrow long term.
One of them feels that it is the banks, not the customers, who are structuring
loans toward shorter maturities.

The Economic Outlook
Our survey respondents and directors have become decidedly less optimistic
about the short-term outlook since late last year.

Over a third of the manu-

facturers surveyed expect the general level of business activity to decline over
the next six months.

Those same respondents and a majority of our directors

expect activity in their own areas to be unchanged to slightly lower over that
period.

Only retailers, on balance, expect their business to improve.

SIXTH DISTRICT - ATLANTA

Business activity has been generally mixed in the District
recently.

Retail sales exceeded expectations, but auto sales were off con-

siderably.

High mortgage rates continued to restrain home building.

Factory

employment and hours worked picked up, although areas of weakness are still
evident.

Florida's food crops were heavily damaged by a cold snap.

Consumer Spending and Inventories
A last minute holiday buying surge, coupled with strong postChristmas sales, put many retailers well over sales projections.

Sales at

one large retail chain were reported as superb, and a spokesman for a discount
operation said recent sales have "come on strong."

Encouraged by widespread

markdowns and promotions, shoppers turned out in record numbers.
home entertainment items were up sharply.
to shop—looking for quality.

Sales of

Consumers were taking more time

They were also reluctant to incur new debt:

charge sales were down and cash purchases rose notably.
Heavy promotions have not been successful in reviving new car sales
as yet.

Most dealers report sales off substantially from last year.

floor plan interest costs are hurting many distributors.

High

Dealers argue that

by being forced to keep a slim inventory, they are losing potential buyers.
Despite the current gloom, many dealers believe better times are not too far
off.
Financial and Construction
New home sales were nearly at a standstill throughout the District
due to the high level of mortgage interest rates.
market of south Florida has slowed.

Even the "hot" condominium

Speculative building hafe about ceased.

A large Atlanta home builder, whose profits have dropped by a fourth, announced plans to reduce his operations substantially.

Many home builders

are now seeking remodeling contracts, and others are trying to enter the
more active commercial market.

There is concern that a housing shortage

will develop because builders are not building and potential demand for
homes is still growing.

Home price increases are expected to persist

because of rising construction costs.
Mortgage applications at savings and loans have slowed to a
trickle.

Lenders are struggling to devise ways to help families buy houses.

One popular technique is for the lender to offer discount rates to buyers of
homes on which the lender holds the construction loan.
Commercial construction was mixed.

Many companies were delaying

new projects until interest rates come down.

The number of nonresidential

contracts weakened in late 1980.
Employment and Industry
Factory employment and hours worked rose moderately in the District.
Area plywood plants are approaching full production.

Our directors noted

heavy exports of wood and pulp from the Jacksonville, Florida port and
strong exports of lumber through Savannah.

Employment gains in the expand-

ing south Florida electronics industry more than offset employment losses by
several industrial groups there.

In Louisiana, rapidly increasing oil and

gas activity is attracting smaller service industries, diversifying the area
economy.

The outlook for potential oil and gas drilling in southeast

Mississippi was characterized as excellent.
have increased 20 percent over last year.

Permits for "wildcat" wells
Textile companies in Alabama are

spending more heavily on expansion and improvements.

On a less favorable note, General Motors has closed its Lakewood,
Georgia plant for a two-week period to trim subcompact inventories.

The

farm equipment business in Georgia and Mississippi is fighting for survival.
Inventories have been allowed to dwindle.

Farmers have little or no money

to invest because of a combination of drought-caused losses and high interest
rates for conventional funds.
The tourist industry is moving at a record-breaking pace.

Hotels

in central and south Florida reported near-capacity crowds during the holidays.
Disney World had to close its gates early due to overcrowding.
cruise businesses were thriving.

Miami-based

The Sugar Bowl and the Super Bowl kept

tourist business near capacity in New Orleans, and the Mardi Gras will keep
activity strong there at least through mid-February.
Agriculture
A bitter cold spell in early January devastated portions of Florida's
food crops.

Officials estimated orange crop losses at 18 percent, but heavy

stocks of orange juice concentrate from the previous crop are expected to
limit the rise in retail prices.
also.

The state's vegetable crops were damaged

Sharp price increases for tender vegetables (tomatoes, sweet corn,

and squash) are a virtual certainty.
The continuation of unusually dry weather in the Southeast is restricting yield projections from the District's winter wheat crop.

Planted

acreage was expanded by 60 percent in the fall in response to bright income
prospects from anticipated normal yields.

SEVUTTH DISTRICT - CHICAGO

Summary.

The economy of the Seventh District is probably the weakest

in the nation, with no improvement in sight.

Its dominant durable goods indus-

tries, both consumer and capital goods, are operating well below capacity.
Same companies, however, report a recent uptrend in orders.

While credit is

available, high interest rates are severely restricting activity, especially
housing and vehicles, but also inventory and capital spending policies generally.

Seme S&Ls face possible financial crises.

jobs are hard to find.

Unemployment is high and

Retail sales were strong just before and after

Christmas, but may have slowed recently.

Farmland values rose again in the

fourth quarter.
Seventh District problems.

The Seventh District has probably been

impacted more severely than any other by the economic problems of the past
two years.

Industries concentrated here—especially motor vehicles and

components, farm equipment, and construction equipment—are in deep trouble
with no improvement seen in the months ahead.

Instead of counterbalancing

a slump in industry, as has happened in the past, the district's faro sector
also has been depressed.

Economic stringencies, strongly reinforced by out-

ward migration of people and industry, have made the housing situation much
worse here than nationally.

High and rising energy prices have had a rela-

tively more harmful effect here, mainly because of heating costs.

The

district has received little benefit from the energy boom or the defense
buildup.
Labor markets.

New unemployment insurance claims remain at high

levels throughout the district.

Help-wanted lineage in Chicago papers was

40 percent "below year ago in the fourth quarter, and January has been about
as bad.

Although computer programmers, nurses, and certain other specialties

are in short supply, demand for workers, generally, is very weak.
examples:

Some

(l) an erroneous report that a Chicago-area major steel company

was hiring attracted several thousand people, who created a dangerous mob
scene; (2) an ad for "bus drivers in Milwaukee brought a deluge of applicants
that overwhelmed interviewers; (3) a trucking company reported a much improved
supply of qualified drivers; (U) a bank in a smaller Indiana city reported 60
applicants, two-thirds qualified, for one clerical position paying $7,500.
Companies interview many people "overqualified" for available jobs.

Quality

of entry-level job applicants in the larger cities, however, is deplorable.
High interest rates.
back many types of activity.

Record high interest rates clearly are holding
Loans of all types continue to be available to

creditworthy borrowers, in contrast to the situation last spring.

However,

tighter lending criteria turn away increasing numbers of marginal borrowers.
More important, interest as a cost has become an overriding consideration for
many businesses, and institutions.

Car dealers are being forced out by

"killing" floor plan rates—221/2percent, recently.

High rates have kept

inventories abnormally low for many manufacturers, distributors, and retailers.

Seme smaller manufacturers who had been expanding steadily are deliber-

ately shrinking their operations in order to hold down interest costs.
larger firms are restricting outlays to internally-generated funds.

More

High

rates paid for CDs are seriously undermining many S&Ls, some of large size.
Credit problems.
widespread.

Firms with a "receivables problem" are increasingly

A dramatic stretchout in payments on receivables occurred for

some firms in the past year.

Partly, this is because of weakened financial

positions of customers, but it also reflects a desire to reduce borrowing
costs, and, in the case of cash-rich firms, to increase earnings on liquid
assets.
Capital goods.

Backlogs for most types of capital equipment and

components appear to be declining, but there are notable exceptions.

Farm

and construction equipment are especially weak with some plants closed.
Railroad equipment is in a steep decline and heavy trucks have softened.
contrast, the oil and gas field is swamped with orders.

In

Heavy castings picked

up in December, but output is only about 50 percent of capacity.

One diversi-

fied capital goods producer reported an uptrend in orders in December, followed
by a surprising surge in early January, but the reasons are not clear, and
this improvement is not reported by companies.
Motor vehicles.

Output schedules for cars and trucks are being re-

duced, and sales estimates for the year have been scaled down.

The new slump

has affected even the most popular small U.S. and imported cars.

The auto

industry blames the Federal Reserve for its plight, playing down higher
prices.

Since consumer loan rates are widely subsidized, the "perception"

of high rates is blamed.

Dealerships continue to close, and many of the

strongest are said to be losing money.
Steel.
ing.

Steel orders have slowed somewhat, with lead times shorten-

Some companies say shipments will be relatively good in January and

February, but March is doubtful.

However, a leading company is shipping at

capacity and expects to continue to do so through March.
Retail sales.

General merchandise and specialty store sales surged

just before Christmas, helped by price cuts, and remained at a good level into
early January.

In recent weeks, however, sales slipped back.

Several long-

established chains are closing marginal stores*
Transportation.
depressed.

Railroad traffic, except for coal and grain, is

Newly-purchased freight cars are standing idle.

Trucking compa-

nies are experiencing intense competition under deregulation.
being discounted, and fluctuate daily.
up or merge with stronger firms.

Rates are

Many companies are expected to fold

Operators facing nonunion competition are

expecting aggressive bargaining with the Teamsters in 1982.
Construction.

Home mortgage rates are quoted in the

percent range, but few customers apply.

to 165

"Creative financing" takes many

forms, for example, one-year rollover mortages.

Housing starts in large

district centers were off 70 to 90 percent in I98O from the 1977-78 level,
and virtually zero in some smaller towns.

The current picture suggests an

even bleaker 1981 if rates do not decline soon.

Office building construction

continues strong in downtown Chicago with important new projects being
started.
Agriculture.

Our farmland survey shows a U percent rise in values

in the fourth quarter, following a 5 percent rise in the third quarter.
Liquidity of rural banks continues to improve. A high proportion of these
banks are net sellers of federal funds, in part because of soft demand for
loans at current rates.

EIGHTH DISTRICT - ST. LOUIS

Eighth District businessmen report that area economic activity has
changed little in recent weeks, but are optimistic that conditions will
improve by the second half of 1981.

Contributing to this optimism are

expectations that changes in government policies by the new administration
will have beneficial effects.
rise in real terms.

Retailers report that January sales did not

Manufacturing activity remains sluggish in the

automobile, aluminum, and chemical industries.

On the other hand,

manufacturers supplying products for the oil, gas, and military equipment
industries reported increasing orders.

Construction activity is mixed;

nonresidential building continues at a high level whereas homebuilding,
particularly single-family homes, is at a very low level.

Financial

institutions report little or no increase in loan volume.

Savings and loan

associations offering low minimum balances on NOW accounts report that a
sizable number of new accounts have been opened.
Consumer spending remains sluggish, according to area retailers,
and some report that January sales were below last year in nominal terms.
Retailers, nevertheless, are generally optimistic about 1981 sales,
especially after mid-year.

Some automobile dealers, however, reported that

January sales were above the "low" levels in November and December.
Department store retailers noted that heavy promotions have been necessary
to move goods.

They also reported that credit sales continue to grow at a

slower rate than total sales.

Both manufacturers and retailers generally report that inventories
are lean and that these low inventory levels are desirable.

However, new

automobiles and some building products inventories were reported to be
greater than desired.
Manufacturing activity, on balance, remains unchanged from last
month.

While manufacturing representatives generally expect some gain, on

average, in 1981, higher interest rates have led several to expect sales to
worsen before getting better.

Automobile manufacturing remains particularly

depressed with employment down about 60 percent from two years ago.

A

representative of a major chemical firm reported a sizable decline in sales
in January after a substantial gain during December, due to anticipation of
higher prices.

New orders for aluminum declined in the fourth quarter due

to lower export demand, and no immediate pick-up is expected.

A

wood-working firm reported that employment would have to be reduced if sales
did not improve.

On the positive side, a major appliance firm

representative reported that orders had increased significantly in the
fourth quarter and that the higher sales were sustained in January.
However, a downturn was anticipated in the first quarter.

Also, several

industries that manufacture products for the oil, gas, automobile repair,
and defense industries continued to report increases in orders.

A major

military contracting firm reported the largest backlog of orders on record.
Single-family home construction continues at a very low level,
largely reflecting high interest rates.

Homebuilders note that no pick-up

of sales is expected until interest rates decline.

Some gains in

multi-family construction have occurred in recent months.
projects, however, are partially funded by the government.

Most of these
Much of the

decline in the work force formerly engaged in the construction of
single-family homes has been absorbed by increased employment in remodeling
of existing homes and booming nonresidential construction.

Major building

projects currently under way in the St. Louis area include office buildings,
a large factory, hotels, shopping areas, and a waterway project.
The financial sector reports little increase in loan volume in
recent weeks.

These representatives generally expect interest rates to fall

in the next few months and noted that sharp fluctuations of yields have made
investment uncertain.

Mortgage interest rates in the St. Louis metropolitan

market range from 14-1/2 to 15-1/2 percent.

Savings and loan associations

that have offered NOW accounts with low minimum balances have received a
large number of these accounts, while others with higher minimum balances
have received few.

Some commercial bankers report that NOW accounts will

likely reduce their profits in 1981.

NINTH DISTRICT - MINNEAPOLIS

In December and January, Ninth District business conditions remained
sluggish.

General merchandise sales as well as manufacturing and mining produc-

tion expanded modestly, auto and home sales continued at November's depressed
level, and the output of saw mills declined.
the continuing sluggishness in bank lending.

These weaknesses were reflected in
Agricultural conditions, on the

other hand, were still quite good, but recent price changes and moisture levels
hint that they might not remain as good later this year.

Consumer Spending
Consumer spending continued weak.

According to bank directors and

major Minneapolis-St. Paul retailers, a last-minute spurt in holiday shopping
boosted general merchandise sales only enough to match November's modest increases. The postholiday drop in sales was no greater than usual, which suggests
that general merchandise
again in early January.
auto and home sales.

sales, seasonally adjusted, also expanded

These modest increases were not accompanied by gains in

In December and early January, the number of new domestic

cars sold in the district matched November's low number.
mained weak.

modestly

Home sales also re-

In December and early January, the dollar value of mortgage loan

applications at Minneapolis-St. Paul area S&Ls matched November's low dollar
value.

Industrial Production and Inventories
Industrial activity also remained weak.

High interest rates and un-

certainty about the economy, directors believe, made businesses hesitant
spend and to add to their inventories.

to

Because of this hesitancy, directors

report, most manufacturing and mining production expanded only modestly in December/January as it did in November.
mining was lumber production.

Hit much harder than manufacturing and

Reports from western Montana, for example, indi-

cate that many saw mills have recently shut down or reduced operations.

Financial Developments
Reflecting the weaknesses in the district's economy was the continuing
sluggishness in bank lending.

Bank directors from outside the Minneapolis-St.

Paul area report that bank lending did not pickup between November and December/
January and that banks have plenty of funds to lend.

In the Minneapolis-St. Paul

area, loans outstanding at commercial banks did increase modestly between the end
of November and early January, but banks still have plenty of funds to lend.

Agricultural Conditions
In contrast to the rest of the district's economy, agricultural conditions remained quite good.

Even though prices stopped rising, the district in

December and January continued to benefit from the big rise in agricultural
prices last summer and fall.

Furthermore, farmers have had larger than expected

crops to sell at these high prices.

Final crop estimates, for example, indicate

that the corn and soybean crops in Minnesota were, respectively, 8 and 4 percent
larger than estimated last November.
Although agricultural conditions have been good, they might not continue to be in the future.

Since November, for instance, farm prices have either

remained the same or declined.

Between November and mid-January, corn and wheat

prices did not increase and soybean prices dropped 9 percent in Minneapolis.
During this same period, cattle prices did not increase and hog prices declined 8
percent in South St. Paul.

The lack of moisture is also a potential problem in parts of the
district.

Except for the district's northeastern corner, the district has re-

ceived very little snow.

As of mid-January, the district's eastern half had only

about an inch of snow on the ground and the western half had no snow.

This lack

of snow has endangered the district's winter wheat crop and aroused concerns that
the soil may not have enough moisture to get this spring's crops off to a good
start.

TENTH DISTRICT—KANSAS CITY

Overview.
little strength.

Business conditions in the Tenth District continue to show
Softness in retail sales is expected to continue for a while,

and the short-term outlook for auto sales is viewed as poor.
retailers and manufacturers are higher than desired.
in some danger due to lack of moisture.

Inventories of

The winter wheat crop is

Lean demand at commercial banks has

weakened recently, with loans to the energy industry an exception.
Retail Sales and Inventories.

Most Tenth District retailers indicate

that total dollar sales in 1980 were 5-10 per cent greater than in 1979.

But

sales in December 1980 and January 1981 have not shown that much strength in
most areas of the District.

Sales have been strongest in durable goods and

and higher priced items, primarily quality apparel.

Most retailers expect the

current softness of total sales to continue, at least through the first and
second quarters.
A majority of retailers continue to report negligible merchandise cost
increases in recent months are reducing upward pressure on retail prices.

Most

retailers note recent downward pressure on profit margins because of increases
in advertising expenditures, utility bills, and other operational expenses.
The recent weakness in total dollar sales leaves most retailers in the
Tenth District with inventory levels that are slightly higher than desirable.
However, none of the retailers report any plans for extra clearance sales in
January or February.

All retailers expect to continue past practices of tightly

controlling inventory levels, through the first half of 1981.
Manufacturers Inventories and Input Prices.

Over half the purchasing

agents contacted report that input prices are above their year-ago levels fey

10 per cent or less, but with increases as great or greater in recent months
than in most of 1980.
the District.

Lead times on deliveries are satisfactory throughout

There has been some undesired accumulation of materials inven-

tories, but most companies are satisfied with their inventory levels.

New

purchase orders for most companies are down or unchanged from last year.
About one-half of the companies contacted report excess operating capacity
and laid off workers.
Automobile Sales.

District Automobile Dealers' Associations report

very sluggish sales and a poor short-term outlook, with high interest rates a
major factor.

The automakers' finance companies, now charging about 15-1/2 per

cent, are the primary source of customer financing.

Excess inventories are

causing problems for many dealers, especially since they must pay over 20 per
cent interest to finance those inventories.

Although few dealers have recently

gone out of business, more closings are anticipated before spring.
Housing Finance.

Savings and Loan Association spokesmen report that

savings inflows were somewhat higher in 1980 than in 1979.

Most are mildly

optimistic about inflows in the near future, mainly because of the introduction
of NOW accounts.

Demand for residential mortgages continues to be very depressed,

and the outlook is bleak.

Conventional mortgage rates are in the 14-15 per cent

range, and are expected to remain there through early 1981.
Banking Developments.

Loan demand weakened at most Tenth District banks

contacted this month as borrowers reacted to the high level of interest rates.
Only commercial and industrial loans exhibited strength, and much of this activity was concentrated in the energy industry in Oklahoma.
and consumer loans are depressed across the District.

Real estate, agriculture,

Most large banks report a

20 per cent prime rate, up from 18 1/2 per cent in December.

At the same time

there were scattered reports of increased price competition in response to the
weaker loan demand.
Deposits at Tenth District banks were generally up during the past
month with much of the increase in interest bearing deposits.

Money market

certificates show strong growth in response to the rise in yields.
time, some of the larger banks are beginning to run off large CD's.

At the same
All banks

contacted began offering NOW's and most report consumer response equal to or
greater than projected.

Most bankers feel that the bulk of the increase in

NOW's is coming from existing demand deposits and from conversion of ATS accounts.
Little new money is being attracted to these accounts because of relatively high
minimum balances and service charges.

Banks report some net outflow of funds

in those areas with strong competition from savings institutions.
Agriculture.

The District winter wheat crop appears to be in reasonably

good condition, despite a lack of snow cover which is needed to protect the wheat
seedlings from wind damage and extreme temperatures during February and March.
Additional moisture is necessary within the next month to prevent deterioration
of the crop.

Cattle producers in the Tenth District, many of whom only broke

even during 1980, are having some difficulties repaying current loans.

Area

bankers are requesting that these producers seek partial or total funding for 1981
from the Farmers' Home Administration.

Producers in Nebraska have been suffering

the most because cattle prices there are lower than elsewhere in the District.
Interest rates on short and intermediate term loans at agricultural banks in the
District are in the 17 to 18 per cent range.

As a result loan demand is presently

lower than at any time since the start of the Kansas City Federal Reserve Bank's
agricultural credit survey in 1976.

ELEVENTH DISTRICT—DALLAS

Economic activity in the Eleventh District is improved since our
December survey, and most respondents express optimism about prospects for
business in 1981.

Department store sales have slackened somewhat since

Christmas, and new car sales have risen slightly.

Increased production of

durable goods leads the rise in factory output, and drilling activity
continues at a record pace.

Nonresidential construction is running at a

high level, while the rate of housing starts has weakened further.

S&L's

are making few mortgage loans, but business loan demand continues to expand
at commercial banks.

The increase in the minimum wage has had little

immediate impact on employment or prices.
Dollar sales at District department stores surged in the week
before Christmas to produce real growth for the last half of December.
Their growth slowed during the January clearances, probably falling below
the rate of inflation.

Outlets along the U.S.-Mexico border report

significant increases in sales to Mexican nationals.

Credit-card purchases

rose slightly before Christmas but have dropped back since.

Retail

inventory levels are considered to be manageable by most respondents.

In

light of high interest rates, merchants have been conservative in placing
orders for new merchandise.
Although sales of new cars are slightly higher than in December,
they remain well below their level a year ago.
inventory levels of most models.

Auto dealers report high

Floor traffic is growing, however, and

that leads some respondents to believe sales will improve.

Production in manufacturing is expanding.

Demand for oil field

equipment continues to boost production of machinery and metals products.
The backlog of orders for offshore drilling rigs has more than doubled in
the past year.

The time required to deliver drilling rigs and other oil

field equipment has stretched out to 14 to 24 months from 12 to 18 months a
year ago.
The drilling boom shows no sign of cooling.
working is up nearly 30 percent from a year ago.

The number of rigs

Although tight supplies

of rigs and drill pipe are restricting expansion in some areas, the biggest
pinch is a shortage of skilled labor.

Shortages of petroleum engineers,

geologists, landmen, and geophysicists may persist for four or five years,
according to industry sources.
The rate of homebuilding is slowing as high interest rates
continue to discourage borrowing for interim construction loans and
mortgage loans.

Some cities also attribute the slack demand to reduced

rates of immigration and corporate relocations.

The number of unsold homes

is edging up, but builders report that inventories are not excessive.
Housing sales in 1981 are likely to be somewhat higher than one would
anticipate considering usual market factors, because many cities across the
District are selling mortgage bonds to help middle-income earners finance
purchases of single-family homes.
High interest rates are failing to discourage starts of large
commercial construction projects, although the rise in starts of smaller
projects is slowing.

Construction of office buildings continues at a fast

rate, even though leasing activity has abated in some areas.

Commitments for mortgage loans remain low at District S&L's.
Many large associations offer only mortgages with variable Interest rate
provisions.

S&L's report a large increase in the number of NOW accounts.

Survey respondents indicate most of the initial balances in NOW accounts
came from deposits at their own associations.

The size of the average NOW

account is growing and is expected to level off once customers complete the
transfer of other funds into NOWs.
The rise in the volume of loans at District banks continues to be
spearheaded by demands of the oil and gas and transportation industries.
Consumer loans are growing slowly, although many banks report increased
demand for home improvement loans.

Banks report a large shift out of ATS

accounts into NOW accounts.
The January 1 increase in the minimum wage caused layoffs of
a small number of unskilled workers.
rehired in coming weeks.

Some of those workers will likely be

Firms employing a large share of low-wage earners

indicate they will take two to three months to assess the impact of the
minimum wage increase on fcheir operations.

Most will attempt to pass on

the increased cost in higher prices rather than lay off workers.

TWELFTH DISTRICT - SAN FRANCISCO

The economy of the Twelfth District remains relatively stable.
Most respondents expect very slow growth in 1981.

A slowdown in retail

sales has been reported after strong sales activity during Christmas.

Firms

appear to be reducing inventories because of continued high interest rates
and expectations of reduced activity in the coming months.

Housing sales

are described as non-existent because of mortgage rates as high as 18 percent.
Unemployment has decreased in recent months but is still regarded as too
high.

Agricultural prices are also on the high side and are expected to

increase.

NOW accounts have been widely promoted by financial institutions

in the region.

It is still too early to measure the impact of these accounts.

RETAIL SALES were reported to be brisk throughout the region during
the Christmas season.

Although pre-Christmas sales were lackluster, the

four days before Christmas and the days after Christmas were unusually robust.
Currently, sales in the district have tapered off and expectations are for
a further weakening in activity the first quarter of 1981.

Sales of consumer

durables are expected to decline sharply in the coming months.
firms are reporting modest reductions in inventories.

As a result,

Auto sales are thought

to be especially slow because of continued high interest rates.

Fear of

higher rates in the coming months has generated added concern.
HOUSING activity in the region is at a standstill.

Most potential

buyers cannot qualify for loans at the present mortgage rates.
rates as high as 18 percent

have been reported.

to make fixed-term mortgages at any rate.

Mortgage

Lenders are reluctant

The housing sales that are taking

place are primarily the result of older favorable commitments and special

financing deals provided by the seller.
in real estate loan applications.
months.

Banks are reporting a rapid runoff

Little activity is expected in the coming

A mortgage rate of 13 percent was said to be necessary before housing

activity can be revitalized.
AGRICULTURAL interests are concerned over the lack of rain in the
region.

If no rain falls, serious problems for the industry could occur.

While some agricultural prices are being kept down by large harvests, most
agricultural prices remain generally high.
prices in the coming months.

Expectations are for even higher

Some dairy farmers are worried that the increase

in milk price supports will decrease milk consumption.

The combination

of decreased demand and increased supply has created an over-abundance of
milk.
UNEMPLOYMENT figures are down throughout the region from previous
months.

However, unemployment rates are still considerably higher than

a year ago.

Certain industries and areas still remain hard hit by the recession.

The forest products and construction industries have experienced large declines
in employment.

The outlook for 1981 is for only modest gains in employment.

NOW accounts are the major BANKING topic in the region.
in December, financial institutions heavily promoted NOW accounts.
variation in terms was reported.

Beginning
A wide

Savings and loan associations tried to

win customers by requiring minimum balances as low as $100.

Banks were

less inclined to compete for customers and required minimum balances as
high as $2500.

A wide variation was also reported in service charges.

Promotional advertising on the topic has generally been confusing.

It still is too early to report on the impact of NOW accounts on
financial institutions.

However, some preliminary indications do appear.

The bulk of NOW account balances appear to be coming from existing non-interestpaying checking and low-interest-paying savings accounts.
are attracting the smaller balance customers from banks.
are keeping their large-balance customers.

Savings and loans
However, banks

In general, NOW accounts appear

to be creating a higher cost structure for financial institutions.

The

increased cost to banks of interest-bearing checking is only slightly offset
to the extent that new lower-cost money is being attracted.