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FARM and RANCH BULLETIN
Federal Reserve Bank of Dallas
January 1975

R E T A IL FO O D P R IC E S C L IM B ;
LITTLE R E L IE F S E E N
Limited supplies of some crop and livestock
commodities combined with higher costs in most
phases of marketing to push retail food prices
upward in 1974. Late in the year, retail prices
for food were expected to average nearly 15 per­
cent higher than in 1973, an increase comparable
to the 14.5-percent rise that year.
A quarter-by-quarter breakdown shows, how­
ever, that compared with a year earlier, the rate
of increase in 1974 prices slowed. Prices in the
first quarter were nearly a fifth higher than in
the same quarter of 1973. Second-quarter prices
were up 15.5 percent, but third-quarter prices
were about 11.5 percent higher than a year be­
fore. For the fourth quarter, the increase was
also expected to be about 11.5 percent.

Supplies tight
Crop production for the nation as a whole in
1974 fell considerably short of levels expected
during planting season, pushing up prices for
food. Late in the year, limited amounts of vege­
table items, vegetable oil products, coffee and
cocoa, and sugar and sweets kept prices for those
products high. Too, higher prices for cereal and

bakery products reflected a greater expense for
several basic ingredients.
Livestock prices showed the impact of a severe
reduction in feed grain supplies. The poor feed
grain crop stimulated livestock slaughter, and
retail prices for beef during the spring and early
summer fell back from high levels earlier in the
year. But in recent months, these declines were
offset somewhat by higher prices for broilers and
eggs— a result of producers restricting output in
response to high feed prices.
Prices consumers pay for food reflect more
than the farm value of products. Food dollars
also pay for all services involved in processing
and distributing food. In 1974, these added costs
accounted for about two-thirds of total food ex­
penditures.
Marketing costs accelerated in 1974. As a re­
sult, the U.S. Department of Agriculture esti­
mated that for the first time, the total cost of
marketing food originating on U.S. farms will
exceed $100 billion. That gain of 22 percent in
1974 would be almost triple the increase in 1973.
Meanwhile, the farm value of U.S. food products
may have reached $54 billion in 1974, 7 percent

I N CO M E T R E N D S AND FOOD E X PE ND I TU R ES
1960=100

3 0 0 -------

$167.3 billion. Purchases of food for use at home
increased 4.8 percent over the previous quarter
while expenditures for food eaten away from
home rose 0.9 percent. Personal consumption
expenditures for food in the third quarter of 1974
were up 13.3 percent over a year earlier.
Outlook dim

PERCENT

21

,n
19

------------------------------------------------------

'%

FOOD SHARE OF INCOME

y
’6 0

’6 2

’6 4

’6 6

’6 8

’7 0

’7 2

’74

1 9 74 estimated
SOURCES: U . S . D e p a r t m e n t of Agriculture
U.S. D e p a rt m e n t of C o m m e rc e

more than in 1973. Most of the increase was at­
tributed to crop products, since the farm value
of meat and dairy products was expected to de­
cline somewhat. Combined, marketing costs and
the farm value of food products were expected
to total $154 billion, up 15 percent over 1973.
Even with higher retail prices for food, con­
sumption increased. Total food consumption per
capita reached a record high in 1974, increasing
1.8 percent over a year before. The year-to-year
gain— the largest in 15 years— was attributed to
an increase in meat consumption throughout
1974 and to a step-up in poultry intake in the
first half of the year.
Consumers also increased spending for food.
In the third quarter, purchases rose 4 percent.
Outlays were up $6.5 billion to an annual rate of

The rise in retail food prices may continue u n ­
abated in the first half of 1975. Beef prices are
apt to rise from late-1974 levels as a result of
lower output of grain-fed beef and seasonally
reduced marketings of cows and nonfed steers.
Too, expected cutbacks in pork and poultry p ro ­
duction will boost livestock prices.
As for crop-related foods, a large citrus crop
should hold fresh fruit prices near late-19 74
levels. But prices for processed fruits and vege­
tables will continue to rise, mainly reflecting
higher marketing costs. So, even though c o n ­
sumer demand is expected to ease as general
economic activity slows, setbacks in agricultural
production last year and inflationary forces in
the marketing process will have repercussions
well into 1975.

C R E D IT SC H O O L, IN-DEPTH W O R K S H O P
SL A T E D FOR T E X A S A&M
“ Financing Agriculture in a Time of U ncer­
tainty” is the theme of the 23rd Annual Texas
Farm and Ranch Credit School for Commercial
Bankers, set for February 10-12 at Texas A&M
University. The school is sponsored jointly by
the university and the Texas Bankers Association.
Subjects to be taken up include commodity
hedging and contracting from the standpoints of
producers and bankers. The mechanics of agri­
cultural loans will be examined, with special
attention given to crop and machinery loans and
livestock loans. Sessions on marketing will in­
clude the outlook for feed and food grains, c o t ­
ton and livestock.
Correspondent banking, the Farmers Hom e
Administration, and the seasonal borrowing priv-

RETAIL FOOD A ND FARM PRICES
1967=100

2 1 0 -----

ing, Room 108, Texas A&M University, College
Station, Texas 77843. Because participants in
the workshop must be mailed background infor­
mation for some sessions before the workshop
begins, preregistration is required.

R E C O R D U.S. W H EA T C R O P
F A L LS SH O R T OF E X P E C T A T IO N S

SOURCES: U.S. D e p a rt m e n t of Agricultu re
U.S. Dep ar tm ent of Labor

ilege at the Federal Reserve discount window
will also be reviewed. In a session for directors,
Dr. Tyrus Timm, professor of agricultural eco­
nomics, Texas A&M, will lead a discussion on the
“ Board of Directors in Country Banks.”
For the first time, an in-depth workshop on
agricultural credit analysis will be held in con­
junction with the credit school. Designed for
junior loan officers at commercial banks, the
workshop is scheduled for February 12-14. Work­
shop sessions will include:
• Review of the basic tools of credit analysis,
such as accounting statements, cash flow pro­
jections, and financial statements
• A computerized game in the identification of
portfolio decisions affecting the profits and com­
petitive positions of banks
• Development of financing programs for actual
case situations
Registration costs $40 for the credit school and
$50 for the workshop. Registration forms are
available from Cecil A. Parker, Agriculture Build­

Wheat production in the United States in the
1974 season will exceed last year’s record crop
by 5 per cent but will fall short of expected levels.
And even with a record harvest, the smallest
carryover in 25 years will keep wheat supplies
tight throughout the season.
Early this year, the 1974 crop was projected
at over 2 billion bushels. Since then, prospects
have dimmed, and the most recent estimate cited
a crop of 1.79 billion bushels. Optimism in the
initial outlook was due mainly to a 22-percent
increase in harvested acreage. But yield was sub­
stantially less than expected, dropping dramat­
ically to 27.4 bushels per acre. That was 14 per­
cent less than in the 1973 season and the lowest
yield since 1968.
Output was restricted by inclement weather
in all wheat-producing areas. Most severely ham­
pered were major producing states in the Great

WHEAT PRODUCTION IN DISTRICT STATES
(Thousand bushels)

Area

1972

1973

1974

Arizona ..............
Louisiana ...........
New Mexico . . .
Oklahoma ...........
Texas .................

11,390
690
4,335
89,700
44,000

15,120
396
8,526
157,800
98,600

15,510
600
2,835
134,400
52,800

Five states

. 150,115

280,442

SOURCE: U.S. Department of Agriculture

206,145

Percent
change 1974
from 1973

3%
52
-6 7
-1 5
-4 6
-2 6 %

WHE AT S U P PL Y AND D I S A PP E A RA NC E
BILLION BUSHELS

2.5 --------------------

have been forcing producers that are feeding
cattle to opt for other grains. For example, wheat
feeding in the feedlots of the Great Plains has
been minimal in recent months, the result of
fewer cattle on feed and a more attractive price
for feed grains than for wheat.
A tightening of feed grain supplies later in the
season could, however, signal an increase in
wheat feeding, thus boosting use of wheat for feed
for the season to around 100 million bushels.
Still, that would be the lowest annual feed use
in seven years.
World demand strong

YEAR BEG INNING JULY 1
1 9 7 3 p r e li m in a r y ; 1 9 7 4 proj ec te d
SOURCE: U.S. D e p a r t m e n t of Agriculture

Plains, where yields dropped to the lowest levels
in recent years.
Wheat harvests in states of the Eleventh Dis­
trict were also curtailed. Production in the five
states, at 206 million bushels, plummeted 26
percent from a season before. Declines in Okla­
homa and Texas— states with large-scale wheat
operations— accounted for the downturn.
Disappearance slackens
Domestic disappearance is apt to be down
slightly in the 1974 season. While use of wheat
for food and seed will be comparable to a season
before, use of wheat for feed will be significantly
less than in recent years.
Two developments account for much of the
cutback. For one, livestock producers, caught in
a cost-price squeeze, have been placing fewer
cattle on feed. For another, high prices for wheat

While the wheat crop in the United States in­
creased in the 1974 season, worldwide output
turned downward. Overall production was pegged
at 352 million metric tons, a 4-percent decline.
Such large producing countries as Canada, A us­
tralia, and the USSR— as well as major import­
ing nations in the Middle East and Western
Europe— showed production declines.
As a result, world trade of wheat is expected
to be brisk— even in the face of slowing economic
growth, high prices, and foreign exchange short­
ages. For the United States, the world’s leading
exporter of wheat, this could augur well for
another export year in excess of a billion bushels.
On balance, then, with strong world demand
and adequate domestic use, total disappearance
could approach 2 billion bushels. That would
mean carryover for the marketing season ending
July 1 could remain near the 25-year low of the
1973 season.
Prepared by Carl G. Anderson, Jr.