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ARM AND
Q anch
F I ULLETIN
May 1970

Vol. 25, No. 5

O U TD O O R R E C R E A TIO N EX PA N D S
With growing numbers of people increasingly
affluent in income, mobility, and leisure time, de­
mand for rural outdoor recreation has soared in
recent years. And there are no signs of a letup
in demand for recreation facilities this year or
next, when more and more facilities will be avail­
able. Rest and relaxation in the countryside, for
a weekend or a vacation, appeal to teen-agers,
young married couples with small children, older
families, and retired urban dwellers. Modern
camper-trailers, motor boats, beach buggies, and
many other types of equipment have been devel­
oped to make outdoor recreation pleasurable even
for the tenderfoot.
Many farmers that were once reluctant to ac­
commodate the invasion of city dwellers now wel­
come tourists with open arms. Like other farm
enterprises, providing outdoor recreation facilities
for the public can be a successful business. Familyoperated recreation enterprises are similar to parttime or small-sized crop or livestock enterprises.
These family-operated enterprises are usually
supplementary to farming and generally include
picnicking areas, campgrounds, vacation farms,
hunting areas, and guide services. Each enter­
prise is a business, however, and must be able
to meet competition.
Most Americans (90 percent, according to one
study) have simple taste in outdoor recreation.
They prefer sightseeing in a car, picnicking, swim­
ming, fishing, boating, hiking, hunting, camping,
and horseback riding. Although they like to be
near water, rolling woodlands are preferred to flat,
open areas. Many people want and need a combi­
nation of natural resources, facilities, and services.

F E D E R A L

R E S E R V E
DALLAS,

Ideally, there should be other public or private
playgrounds and recreation areas located nearby.
These facilities help attract customers to the area
and provide a variety of activities in addition to
those the farm recreation enterprise provides. Con­
sequently, unless an operator plans to emphasize
or specialize in types of recreation that capitalize
on isolation, he should probably avoid going into
the recreation business any great distance from
other recreation sites.
In developed recreation areas, the attraction of
one activity is enhanced by others. The combined
community of interests attracts more visitors and
tourists from further away than most of the enter­
prises could alone. About 90 percent of the opera­
tors interviewed in an Economic Research Service
study were near public lands and waters that, in
effect, draw potential customers for them. Nearly
half the operations were near other privately
owned recreation facilities.
With the growing demand for outdoor recrea­
tion, farm recreation should be profitable. But
some operations are more profitable than others,
according to findings of an ERS survey of six types
of farm recreation enterprises in Arkansas.
— Fishing lakes netted annual returns that aver­
aged about $320, with the range from minus $200
to plus $1,400.
— Private campgrounds brought in net returns
averaging $640, ranging from $380 to $900.
— Riding stables reflected net returns ranging
from minus $500 to plus $4,900, with $1,100 the
average.

B A N K
TEXAS

OF

D A L L A S

— Boat rentals averaged $1,800 in net returns,
ranging from $400 to $1,900.
— Guide services showed an average net return
of $1,800, with a range from $1,100 to $2,500.
— Hunting preserves showed a negative return
average of $4,000, with a range from minus
$8,000 to a plus $500.

cent in 1968 and 6 percent in 1967, evidences
softening, and in some areas declines, in farmland
prices, particularly in the last half of 1969.
Liabilities: Farm debt totaled $55.5 billion (ex­
cluding CCC loans) on January 1, a 6.8-percent
rise over a year earlier and 6.1 percent above Jan­
uary 1, 1968. But, during most of the 1960’s,
farm debt rose almost 10 percent a year.

Numerous studies of other areas indicate the
same general financial relationships. Among the
reasons given for low or negative returns were the
highly seasonal nature of the business, dependence
on part-time or unskilled labor, poor location,
high overhead costs, and the inability to attract
sufficient customers.

Loans are down from their usual level because
of the highest interest rates in several decades.
Apparently, farmers have used a larger than usual
part of their earnings and reserves to avoid bor­
rowing at the high rates.

Opportunities for developing recreation busi­
nesses exist in almost every community. Most
operators attribute success of the enterprises to
location near paved roads and other recreation
areas, effective advertising, well-trained employees,
facilities that appeal to a variety of interests, welldeveloped community enterprises, attractive facil­
ities, and good service catering to individual
desires. Opportunities for success are greatly
improved for locations near large population cen­
ters and close to water-based recreation.

(In billions of dollars)
January 1,
1970

Financial Condition
O f Farmers Is Up
The balance sheet of agriculture — similar to
the annual statement of an organization — shows
the assets and liabilities of the nation’s farming
sector.
In general, the financial condition of farmers
was stronger at the begining of 1970 than a year
earlier, according to the USDA. Realized net farm
income ran close to the $16.3 billion record of
1966, quite a jump from the $14.7 billion received
in 1968.
Farmers grossed about $54.5 billion in 1969,
up from $51.1 billion a year earlier. Farm pro­
duction expenses totaled about $38.5 billion,
around $2.2 billion more than in 1968. Prices
advanced for all major inputs except fertilizer.
Assets: Totaling over $307 billion on January
1, assets such as real estate, livestock, and bank
deposits were worth $9.7 billion more than a year
earlier. This 3-percent rise, compared with 5 per­

The Balance Sheet of Agriculture

Assets
Physical:
Real e s ta te .............
Non-real estate . . . .
Financial ...................
T o ta l...................
Liabilities
Real estate d e b t .........
Non-real estate debt:
Excluding CCC . . .
C C C .......................
T o ta l.............
Proprietors’ equities . .

January 1,
1969

$208.6
74.7
23.8
$307.1

$202.6
71.8
23.0
$297.4

$ 28.7

$ 27.1

26.8
2.6
$ 58.1

24.8
2.7
$ 54.6

$249.0

$242.8

Planting Intentions Up
As of March 1 indications, farmers intended to
plant 258 million acres to 17 major crops, 3 per­
cent more than were seeded in 1969. National
plantings of the feed grains (corn, sorghums, oats,
and barley) are expected to be 4 percent larger
than in 1969, reflecting an increase for each crop.
Farmers in the Eleventh District states of Ari­
zona, Louisiana, New Mexico, Oklahoma, and
Texas intended to plant 29.9 million acres to major
spring crops — 5 percent more than were seeded
last year and nearly 10 percent more than in 1968.
Prospective rice plantings for the District, as well
as the nation, are down 15 percent from 1969.
The acreage intended for cotton is up slightly
more than 3 percent, and the increase for sor­
ghums is nearly 6 percent.

Dairy Price Support

Hog Cholera Warning

Effective April 1, a support price of $4.66 per
hundredweight for manufacturing milk was an­
nounced by the USDA. This is up from the level
of $4.28 a year ago. Manufacturing milk — as op­
posed to fluid grade or bottling milk — is used
in making butter, cheese, nonfat dry milk, and
other dairy products. Prices will continue near re­
cent levels, as the average price fanners received
for milk in February was $4.69 per hundredweight.
The USDA also set the support price for butterfat
in farm-separated cream at 71.5 cents a pound for
the 1970-71 marketing year.

Farmers should watch for signs of illness in
baby pigs because of the possibility that hog
cholera may have been transmitted through the
pregnant sow. Because of the lengthy incubation
period of the disease, this is a particularly treach­
erous means of spreading hog cholera.

Rice Exports Strong

In 1966, USDA veterinarians found that sows
exposed to the hog cholera virus during pregnancy
could transmit the virus to their unborn pigs
without showing evidence of illness themselves.
The pigs carry the virus when born and may
become ill, transmitting the disease to other hogs.

All-Roughage Diet

Large rice crops, both in exporting and import­
ing countries, have dampened world trade. But
with continued heavy food-aid shipments, U.S. rice
exports in the 1969-70 season may approximate
last year’s record 56.2 million hundredweight
(rough-rice basis), according to a USDA report.
With domestic use up this season due to increased
food and brewery utilization, the carryover on
August 1 may be around 10 percent smaller than
last summer’s 16.2 million hundredweight.

Should the time come when most feed grain
supplies are needed for human consumption, fin­
ishing cattle entirely on roughage could become
the general practice. In feeding trials conducted
by R. R. Oltjen at Beltsville, Maryland, steers
gained well on a pelleted, 98.5 percent alfalfa hay
ration. The steers were taken directly off pasture
when they weighed 500 pounds and fed to a weight
of 1,000 pounds.

That carryover — the largest since 1958 — plus
a near-record crop, has pushed the 1969-70 supply
to 108 million hundredweight, down only 3 million
from the previous year’s record. Strong export
movement, together with extensive use of the loan
program (one-fourth of the crop was put under
loan through February) is holding prices over the
loan. The average farm price for the 1969-70
season was estimated at $4.92 per hundredweight,
20 cents over the national average loan rate.

Steers fed an all-concentrate diet gained 2.8
pounds a day. Those fed a combination of con­
centrates and roughages gained only slightly more
than the cattle fed an all-roughage ration, which
gained 2.3 pounds a day. Steers fed alfalfa
were graded Choice, and a taste panel rated their
meat equal in flavor and juiciness to the concen­
trate-fed steers. All-roughage may not be economi­
cally practical now when farmers and ranchers are
striving for fast weight gains for their animals, but
it is a future possibility, Mr. Oltjen says.

Upland Cotton Signup
A total of 476,887 farms in cotton-producing
counties of 20 states have been signed up to par­
ticipate in the 1970 upland cotton program, the
USDA has announced. The final report reflects the
number of producer registrations processed fol­
lowing the signup period, which ended March 20.
Enrolled farms have 15.9 million acres in cotton
allotments, or 96 percent of the 1970 national al­
lotment. Farmers in the Eleventh District states
have placed slightly more than 8.5 million acres
of cotton in the allotment program.

High Plains W a te r
Trends in water depletion indicate drastic
changes in store for parts of the irrigated areas of
the Texas High Plains. With intensive irrigation
of roughly half their nearly 7 million acres, 21
High Plains counties have been highly productive
for 30 years. But there seems to be just so much
groundwater available in these counties. Accord­
ing to a recent study by the Economic Research
Service, water levels are dropping rapidly. Just
how rapidly depends on the location. William F.

Hughes and Wyatte L. Harman developed projec­
tions using 1966 cost-price levels and Government
programs to indicate a range from five years for
some locations to more than 50 years for others.

president; Arthur Stehling (Fredericksburg), sec­
retary; and Jack Griffin (San Antonio), treasurer.
Board members representing every section of the
state were also elected.

Trends show irrigated acreage declining from
3.5 million acres in 1966 to 125,000 acres in the
year 2015. During that time, the amount of water
High Plains farmers pump is expected to drop
from 4.13 million acre-feet to 95,000. As a result,
the study shows substantial declines in farm pro­
duction and income as the area returns to dry­
land farming. Cotton production is shown drop­
ping from about 1 million bales in 1966 to
355,000 bales by 2015, when 70 percent of the
High Plains cotton crop is expected to be pro­
duced on dryland farms. Production of sorghum
grain is shown declining about 91 percent by
2015, with three-fourths of the decline coming by
1990. But wheat production is seen increasing to
about 22 percent higher in 2015 than in 1966.
Dryland winter wheat was the area’s principal crop
before irrigation made other crops possible.

Texas now ranks fourth in the nation in com­
mercial catfish farming, and the catfish industry
is growing faster than in any of the other produc­
ing states. Although the demand for catfish is
great, the rapid growth of new producers and the
generally disorganized nature of the fish market
offer the new organization the potential to develop
a system of orderly marketing.

Based on 1966 prices, the aggregate annual
value of agricultural production on the High Plains
is expected to fall from $432 million in 1966 to
$128 million by 2015 — a drop of 70 percent.
Aggregate annual net farm returns are expected to
decline from $194 million to $60.6 million — or
a 69-percent drop.
The expected decrease in net farm income cre­
ates some difficult problems of adjustment for faim
operators in the area. With the declining water
tables, many farmers are already having to cope
with increasing production costs. To stay in busi­
ness, these farmers will have to adopt new enter­
prises (such as hog feeding, for example), expand
their farm sizes, or possibly both. The increase in
size offers some possibilities, but land values, in­
terest rates, and labor costs are high enough to
present serious obstacles to expansion. The most
critical period of adjustment for the High Plains
economy is apparently from now until about 1985.

Texas Catfish Farmers Organize
Commercial catfish farming in Texas is now
represented by the Catfish Farmers of Texas. Don
Carr (Eagle Pass) has been elected president of
the organization; W. B. Harris (Columbus), first
vice president; Joe Surovik (Liberty), second vice

Managerial Skill
A farmer’s success 50 years ago was due pri­
marily to his abilities in growing crops and live­
stock. Today, it is more apt to be his managerial
ingenuity — his skill in adapting technological
know-how to the efficient use of capital, credit,
and the other resources and services available.
Like other entrepreneurs, he is a manager of
resources, drawing inputs from many sources and
combining them through the techniques of mass
production. As a result, much of the farm returns
leave the farm in the same way returns of other
industries flow to outside suppliers of goods and
services. This is particularly true in the case of
specialized agricultural enterprises, such as beef
feedlots, confinement market hog operations,
broiler and egg production, and dairy operations.
These operations are losing their identification as
farms, taking on the characteristics of nonfarm
businesses. With the growing size and capital re­
quirements for successful farm operations, farmers
will need not only resource management but also
greater skill in financial management.

Food Prices
To those that remember when a loaf of bread
cost a nickel, a quart of milk cost 10 cents, and
sirloin steak was 59 cents a pound, it may seem
strange to call today’s food one of our best values.
The world’s most efficient agricultural and food
marketing system has helped make this possible.
Although food prices have gone up through the
years, wages have increased relatively more than
food costs. In fact, Americans now spend a smaller
part of their income for food than ever before —
about 17 percent of after-tax income.
Prepared by
C a rl G. A n d e r s o n , J r.