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FARM and RANCH BULLETIN
Federal Reserve Bank of Dallas
April 1975

E X P O R T S R E A C H H IS T O R IC VA LU E
BU T S T A B IL IT Y OF D E M A N D IN D O U BT
Exports of agricultural products reached a
record $21.3 billion in fiscal 1974 and are pro­
jected to continue at a high level in fiscal 1975.
In the main, the dramatic increase in the value
of exports— exports averaged about $7.5 billion
in 1970-72— was the result of significantly higher
prices for most commodities. Although the vol­
ume of shipments also increased, gains were con­
fined primarily to grains, cotton, and soybeans.
Recent cancellations of export orders by some
foreign customers have caused concern over the
stability of foreign demand. A review of ship­
ments since 1950 shows, in fact, that fluctuations
in the volume of exports are not uncommon. In
eight of the 25 years, exports have declined. The
most recent downturn was in 1969, when exports
fell 9 percent. Exports fell 14 percent from 1966
to 1969 before turning up in 1970.

World demand
World demand for agricultural products has
always been determined by a composite of many
traditional factors, including incomes, popula­
tion, tastes and preferences, prices of substitute
and complementary commodities, and present

and expected prices. In the past two years, fac­
tors such as revaluations of currencies, supply
changes, growing affluence, and dietary changes
have all impacted heavily on world demand for
agricultural products.
Growth in two of the traditional factors, in­
comes and population, provided a springboard
for the boom in the past two years. Increased
incomes in both developed and less developed
countries have improved the economic abilities
of these nations to buy food.
With increasing wealth, people can afford to
consume a greater variety of foods. And they
can add higher-quality food to their diet— food
requiring more agricultural resources to produce.
For example, a meat diet requires the use of more
grain than a low-quality diet, in which grain
is directly consumed.
Population increases have also generated strong
demand for food, especially in less developed
countries. World population increased more than
20 percent in the 1960’s and, by 1974, had reached
about 4 billion. Much of the gain has come in
less developed countries— which have increased
their purchases of U.S. products. But without

VOLUME OF U.S. AGR I CU L T UR A L EXPORTS
CALENDER YEAR 1 9 6 7 = 100

200

----------------------------------------------------------

stocks fell well below a year earlier. These short­
ages in the 1972 crop year fueled the rapid in ­
crease in U.S. exports that began in fiscal 1973.

Prospects

1950

1956

1962

1968

1974

FISCAL YEARS
SOURCE: U.S. D e p a r t m e n t of Agr icu ltu re

some further gains in productivity, these coun­
tries may lack the ability to expand their pur­
chases of products abroad.
For some less developed countries, there has
been a shift in demand status. They have changed
from assistance recipients to commercial pur­
chasers of U.S. output. For example, Korea, a
longtime receiver of aid, is presently one of the
biggest dollar markets for U.S. farm products.

Prospects for continued growth in agricultural
exports are mixed. On the positive side, con ­
tinued growth in incomes and population will
likely sustain high levels of farm exports. Also
likely to contribute to sustained rates are strong
demand for U.S. cotton and grains.
On the other hand, exports could slow from
the accelerating rates of recent years. Economic
growth has been severely strained by imbalances
in world resources— especially oil. Problems with
inflation, balances of payments, and production
adjustments could result in declining or stagnat­
ing incomes for some countries.
Whether or not the United States can con ­
tinue to export record levels of farm products is
difficult to foresee. After all, dramatic and unex­
pected developments can cause abrupt swings
in markets and conditions. The outlook depends
on key variables— incomes, population, and econ­
omies, to name but a few.
Though suddenly increased demand for farm
exports from the United States may, at times,
be difficult to meet, there are beneficial byprod­
ucts for the nation’s economy. For with expan­
sion in agricultural trade come widening m ar­
kets, a better balance-of-payments position, and
the creation of off-farm jobs in processing, mer­
chandising, and shipping.

Supply

R IS E IN FO O D P R IC E S
M A Y M O D E R A T E IN 1975

Available supplies also determine the extent
of U.S. farm exports. In the 1972-73 crop year,
for example, shortfalls in crops were widespread
throughout the world.
The USSR suffered its worst grain harvest in
years and was forced to purchase huge stocks
of wheat from the United States. And with short­
ages in India, Asia, and Australia, world wheat

Retail prices for food, which rose steadily in
1973 and 1974, are likely to continue rising in
the first half of this year. Prices are expected to
increase in both the first and second quarters of
1975. The rise in the first quarter should stem
primarily from higher prices for crop products,
while increased prices of red meat and poultry
are apt to trigger gains in the second quarter.

The level of retail price increases for food in
1975 may moderate from current expectations,
however. If deteriorating economic conditions
dampen consumer demand or if price declines for
agricultural commodities persist, retail prices
could change little in the second half of the
year. But with renewed strength in farm prices,
retail prices could advance— especially in the
light of the pressures of higher marketing and
distribution costs.
A key indicator of the near-term course of
retail food prices will be cattle slaughter. If in­
creasingly large numbers of cattle with limited
grain feeding are slaughtered to bolster reduced

supplies of grain-fed beef, pork, and poultry, total
beef slaughter would exceed expectations. And
this could have a moderating influence on retail
food prices. By contrast, low levels of cattle
slaughter could spur increases in prices for meat
animal products, in effect driving up average
food prices.
As always, much will hinge on weather con­
ditions— both at home and abroad. Favorable
weather and subsequent large harvests would
slow price increases for food. Poor growing con­
ditions and below-average harvests would, how­
ever, result in even further price hikes.

R E D M E A T C O N S U M P T IO N
C O N T IN U E S TO IN C R E A S E
PER CAPITA RED MEAT CON SU MPT I ON
POUNDS

200

--TOTAL

— LAMB AND
M UTTON

PORK

150

— VEAL

....... <

-

T

Ur

100

BEEF
50

-r> i«> >-v r "w - •*!“w >--h

L i - * 1 ft
rTi
-^Hi t

i

1965

1•

rL*

-i-fr*
w v -*it
T*U f- Jztrr-r '-ji Hj I v ti.
»1^-T»-V>^^
T

i...f"T r i
1968

,t,-'A>-%F-Tt-F-rti*
.

**.a u n

L -4
*

U

tM^

l' " i " r " i
1971

Consumer demand
Demand for meat products should remain
strong in 1975. Though inflation, recession, and
unemployment are plaguing the economy and
consumer spending on durable goods and such
big-ticket items as homes and automobiles has
been curtailed, purchases of meat continue to
be brisk.
Expansion of food-aid programs may help sus­
tain purchases of meat products. And demand
may be further boosted by the large supplies of
beef that have dampened prices for all meat items.

l

rV* 4 U U it
U-,.x*~ivL%tl> ,t;t
*»T-Tt^5H ^ TiI

1974 p r e lim in a r y
NOTE: Car cas s-w e ig h t basis
SOURCE: U.S. D ep artm e n t of Agriculture

American consumers continued to substantiate
their preference for meat in 1974, spending record
amounts for meat products and consuming the
third largest volume of meat ever. Consumption
of red meat— about 187 pounds per person— was
up more than 11 pounds over 1973.

1974

Beef production
Prices for feeder cattle will be sensitive to de­
mand for replacement cattle at feedlots and to
the price of feed grains. If feed grain prices sta­
bilize, placements in April-June could be the
largest since the same period in 1973. Large sup­
plies of feeder cattle, however, will limit signifi­
cant price changes.

With a larger herd of cattle in 1975 than last
year, slaughter supplies in the second half of the
year could be large. Forage supplies and the level
of feed prices will mainly determine the slaugh­
ter mix of grain-fed and nonfed cattle and calves.

PRICE SPREAD FOR A MARKET BASKET
OF FARM FOODS
TH OU SAND DOLLARS

2.0

-----------------------------------------------------

Other meats
The breeding herd of swine was curtailed last
year, primarily because of a short corn crop that
propelled feed prices. As a result, hog slaughter
and pork supplies in the first half of this year
could be near nine-year lows. And since hog
farmers planned low sow farrowings in December-May, hog slaughter in the second half of
1975 could be reduced severely.
The inventory of sheep and lambs on January
1 was the lowest ever. Slaughter of sheep and
lambs will be low in the first half of the year.
Prices will remain strong but will be influenced
by cattle prices.

° "1

1972

I

1973

I

1974

SOURCE: U.S. D ep artm e n t of A gr icultu re

M A R K E T IN G S P R E A D S R IS E
BUT G R O W T H S L O W S
Farm-retail price spreads of foods produced on
U.S. farms may continue to climb in the first
half of this year. Sharply higher costs for such
nonfarm inputs as labor, packaging materials,
and transportation should continue placing up­
ward pressure on marketing spreads. However,
the rate of growth in the first half of 1975 will
likely lag that in the same period last year.
Retail costs of a market basket of food pro­
duced on U.S. farms averaged $1,797, on an
annual-rate basis, in the fourth quarter last year,
nearly 3 percent higher than in the previous quar­
ter and 10 percent higher than a year before.
Meanwhile, gross returns to farmers averaged
$751, 2 percent higher than in the third quarter
and 4 percent higher than a year earlier.
The spread between the farm value and the
retail cost of a market basket, therefore, averaged
$1,046 on an annual-rate basis. That was 3 per­
cent over the third quarter and 15 percent over
the fourth quarter of 1973.

Since retail prices rose faster than farm prices
in 1974, the farmer’s share of the dollar con ­
sumers spent for food decreased to 43 cents—
down 3 cents from 1973, when the share was at
a 20-year high. The farm share was 40 cents
in 1972 and 38 cents in 1971. During the 1960’s,
the farmer’s share ranged from 37 cents to 41
cents.
Prepared by Carl G. Anderson, Jr.