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Federal Reserve Bank of Dallas

FARM and RANCH BULLETIN
May 1973
ANNUAL FARM INCOME REACHES
RECORD LEVELS IN NATION, DISTRICT

Farm and ranch cash receipts and gross and
net incomes hit record highs in 1972. Gross in­
come increased $6.3 billion in the year to a total
of $66.4 billion. Net income plus inventory change
reached $19.8 billion, up $2.4 billion from 1971.
The advance in net income, which was due
mainly to rising demand for U.S. agricultural
products both at home and abroad, came in spite
of a 7-percent rise in total production costs. On
the strength of this demand, prices of many in­
dividual commodities advanced to unexpectedly
high levels.
The index of cash receipts for all commodities
rose more than 10 percent, as livestock receipts
advanced 12 percent and crop receipts 7 percent.
Since livestock and livestock products also con­
tribute a larger absolute share to farm income,
they accounted for 70 percent of the total in­
crease in cash receipts. But with the unexpected
increase in export demand in the last half of
1972, prices for many crops rose unseasonably,
providing a further boost to cash receipts.
Better price-cost ratios

Improvement in price-cost ratios was evident
throughout 1972 as prices received by farmers
averaged more than 12 percent higher than in
1971 and prices paid by farmers were only about
6 percent higher. This improved ratio and re­
sulting higher incomes stimulated additional cap­
ital expenditures in agriculture. Tractor pur­
chases, for example, increased about 20 percent
in 1972, and stimulated demand for land pushed
farm real estate values up 5.4 percent between
March and November.
Per capita disposable income of the farm pop­
ulation advanced 12 percent in 1972 to $3,179,
a level equal to 83 percent of the disposable in­

come of the nonfarm population. The gap be­
tween farm and nonfarm disposable income was
narrowed by some 5 percent.

The Eleventh District

In the states of the Eleventh District—Ari­
zona, Louisiana, New Mexico, Oklahoma, and
Texas—farm income advanced at a faster pace
than in the nation as a whole. Total cash receipts
increased 15 percent, compared with 10 percent
in the nation. The District advance was sup­
ported mainly by a recovery in crop production
from the weather-plagued conditions of 1971.
Crop receipts in the District rose 19 percent,
compared with 7 percent in the nation. Livestock
receipts increased 13 percent, in line with the
national average. But because the livestock sec­
tor is relatively more important in District states,
these receipts accounted for about three-fifths of
the overall gain.
Realized net income per farm rose significantly
in all five District states. New Mexico, Oklahoma,
and Texas had posted losses in this category in
1971. Arizona farms continued to lead the na­
tion, with an average income per farm of $41,434.
This was more than twice the level for California
farms, which had the second highest income in
the nation.
Into 1973

Early projections of farm income for 1973 indi­
cated a slight decline in net figures. But in the
first three months of the year, prices received by
farmers increased about 16 percent while costs
increased slightly more than 5 percent. And with
cash receipts in January sharply higher, the U.S.
Department of Agriculture is now projecting an­
other record net income of perhaps $21 billion.

Such an increase will depend on larger market­
ings, higher prices, and continued strong demand,
both domestic and foreign. Production of nearly
every commodity is expected to increase in sup­
port of larger marketings. However, this would
also contribute to some price moderation over
the year. The export market remains, as always,
uncertain, and any change in exports could mod­
ify the entire agricultural situation.
Government payments are another important
consideration, and they are scheduled to be cut
back this year. This will impact directly on net
income levels.
Pressures of production costs

Production costs remain the most important
and most uncertain aspect of agriculture this
year. Phase II of the President’s economic pro­
gram managed to bridle costs with some success
in 1972. But the backlog of cost pressure built up
in that period has manifested itself in a faster
rise in costs so far this year. In addition, the in­
creased demand that naturally accompanies pro­
duction expansion can be expected to bid costs
up even further. Intrasector production costs,
such as for feeder livestock and feed grains, could

moderate, but this would mean lower incomes for
the producers of these items and, possibly, lower
incomes for the whole sector.
Cost pressures of land, labor, and taxes are
also expected to rise. And the increased demand
for credit to support expanded production faces
higher interest rates.
The policy decision to encourage increased
production of agricultural commodities is neces­
sary in view of recent demand pressure. But if
supply expansion proves excessive, the relatively
inelastic demand for farm products would pro­
duce sharp drops in farm prices. With costs ex­
pected to increase, farmers may again face the
familiar cost-price squeeze and net income could
fail to advance.
BEEF PRICES SURFACE
AS NATIONAL ISSUE

The high price of beef has finally raised an
outcry in America’s kitchens that has echoed all
the way to the White House and through con­
gressional chambers. In spite of this nationwide
concern for the problem, the real reasons for the
record beef prices remain unclear. Perhaps there

C A S H R E C E IP T S FROM FARM M A R K E T IN G S
(D ollar amounts in thousands)

Area

LIVESTOCK AND PRODUCTS
Percent
increase
over
1972
1971

A r iz o n a .............................
$503,700
Louisiana ........................
305,300
New M e x ic o ...........
416,900
Oklahoma
988,700
T e x a s .................................
2,360,700
Five states
4,575,300
United States
$34,317,000
SOURCE: U.S. Department of Agriculture

20%
11
11
15
11
13
13%

1972

$318,600
496,600
124,200
295,300
1,441,800
2,676,500
$24,232,800

CROPS_____
Percent
increase
over
1971

3%
17
16
10
27
19
7%

TOTAL

1972

Percent
increase
over
1971

$822,300
801,900
541,100
1,284,000
3,802,500
7,251,800"
$58,549,800

13%
15
12
14
17
15
10%

is a clue in the very manner in which demand
was at last curtailed—a nationwide boycott in­
stead of a simple reduction in purchases.
Consumer preference

“Eating high on the hog” no longer means
ham. It means steak. While per capita beef con­
sumption rose 23 percent in the past ten years,
pork consumption stabilized and consumption of
mutton and lamb declined. Chicken demand ex­
panded rapidly in the 1960’s but reached an ap­
parent plateau about four years ago—about the
same time beef prices began their upward climb.
The retail price spread between beef and pork
grew from about 19 cents a pound in 1968 to 34
cents in 1971. In 1972, it was still 30 cents. This
spread reflects the relative supplies of each, but
it is also an expression of the relative values conRETASL P R IC E OF B E E F
R I S E S W IT H P E R S O N A L I N C O M E

R E T A IL B E E F P R IC E

50 —

63

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SO UR C E : U.S. D e p a r t m e n t of A g r ic u l tu re

’71

sumers place on beef and pork. Apparently, con­
sumers have not wanted to substitute more pork
for beef and have been willing to pay more for
the beef they demanded.
Increased demand for beef appears to be
closely related to increased income. From 1963 to
1972, disposable personal income rose 78 percent
and per capita beef consumption increased nearly
23 percent. Total food consumption in the same
period advanced only 7 percent.
The incorporation of more and more beef into
diets seems to represent an upward shift in life­
style for most consumers, and they are reluctant
to give it up. The lag in consumer reaction to
higher beef prices is indicative of this reluctance,
and the fact that curtailment of demand finally
came in the form of a boycott is indicative of the
importance consumers accord to beef.
Producers and middlemen

Farmers and ranchers responded to the grow­
ing demand for beef with a 37-percent increase
in beef production in the past decade. This pro­
vided an additional 20 pounds of beef per person
annually. But production increases are dependent
on the reproductive processes of cows as well as on
the decisions of producers, and increases in supply
tend to lag behind increases in demand. (See the
April Farm and Ranch Bulletin.)
The so-called middlemen have received a large
share of the blame for the rise in beef prices. But
these people and firms provide many important
functions that consumers would certainly be un­
willing to forgo. They assemble, process, distrib­
ute, and make final sales to a widely dispersed
consuming public. All segments in this marketing
channel between producer and consumer are sen­
sitive to general price increases, especially a rise
in labor costs. And between 1963 and 1972, aver­
age hourly wages rose significantly and nearly all
other marketing costs—materials, capital, and
credit—also advanced. This, of course, increased
the margin between farm price and retail price.
Fairly significant gains in productivity were
made at the packing and wholesale level with

A V E R A G E P R IC E S AND P R IC E S P R E A D S OF BEEF
FROM FARM TO M A R K E T
(Cents per pound)

Year

Farm
price

Farm-wholesale
spread

W holesale-retail
spread

1968
1969
1970
1971
1972

25.30
28.3
29.0
32.4
35.8

18.0*
18.9
17.9
21.0
19.5

43.3*
48.8
51.7
52.2
58.5

Retail
price

86.6*
96.2
98.6
104.3
113.8

SOURCE: U.S. Department of Agriculture

decentralization and general modernization of
facilities. Consequently, the farm-wholesale price
spread grew only 3 cents a pound from 1968 to
1971 and actually declined in 1972.
At the retail level, productivity gains have been
made, but they are more difficult to realize, main­
ly because retailers must be widely dispersed and
their sales invariably are in small, individual
packages. Better handling techniques in pack­
aging meat provide consumers with more attrac­
tive and more sanitary products. But this adds
to the overall costs of the operation. The higher
costs have absorbed much of the retailer’s mar­
gin of gain, leaving little if any increase in profits.
Looking ahead

Higher prices of beef, then, can probably be
attributed to these general influences: increasing
demand and the consumer’s definite preference
for beef over other protein sources, rising per­
sonal incomes and generally higher prices of in­
puts, and a slow supply response due to the
biological limitations of cattle production.
The ultimate determination of price in a com­
petitive market still lies with the consumer’s
allocation of his dollars. Perhaps consumers were
lulled into complacency by a long period of rela­
tive surpluses and expanding disposable incomes.
If so, the pattern was apparently broken by the
surge in beef prices early this year.

The beef market is in a period of disequilib­
rium, but this is an indication of the transition
characteristic of free markets when there is a
shift in demand. Such temporary upsets always
pass, allowing farm prices to fall back. Retail
prices, however, will not show as great a decline
as farm prices, due to the pressure of other costs
along the market channels.
New marketing techniques

Two alternative marketing techniques might
afford consumers price relief, however. In-store
costs could be reduced an estimated 8 to 10 cents
a pound by increasing the amount of cutting and
packing done at the packer-wholesaler level. And
if consumers would accept frozen beef, costs could
be cut even more.
The success of any alternate marketing tech­
nique depends, of course, on consumer accep­
tance. Consumer preferences—expressed in dol­
lars—will ultimately determine what the market
supplies in terms of quantity, quality, and form.
WORLD FOOD PRICE NOTES

Higher food prices are evident throughout the
world, especially in the industrial countries, and
are causing broad concern.
• In the United Kingdom, rising food prices in
the face of frozen wages have prompted strikes
across the nation.
® Food prices were a central theme in recent
French elections.
• Japan has the world’s highest food prices. In
mid-March, beef loin was selling at the equiva­
lent of $11.90 a pound, Kobe beef at up to $17.40
a pound, and muskmelons at $15 each. Not sur­
prisingly, consumption has been limited.
• The official food and beverage price index of
Chile rose 243.3 percent in 1972.
• The share of disposable personal income spent
on food by consumers in the United States is the
lowest in the world.
Prepared by Dale L. Stansbury