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Economic Research

Volume 8, Number 2, Second Quarter 2006

Smart Growth and Rebuilding the Mississippi Gulf Coast
The task of rebuilding Mississippi communities shattered by Hurricane Katrina is
prompting some officials, builders, and citizens to consider new ways to envision
zoning and development.
DEPARTMENTS

Fed @ Issue

Grassroots

Q&A

State of the States

Book Review

Research Notes & News

Katrina Update: Recovery Comes Slowly
Though much progress has been made recovering from 2005’s hurricanes, even
more work remains in the Gulf Coast region. As employment rebounds and cleanup
continues, full recovery is still a distant goal.
Financial Volatility and Electoral Uncertainty in Latin America: Perspectives for
2006
In past years, Latin American economies have experienced volatility during busy
electoral cycles. Will this year’s elections threaten the region’s hard-won financial
stability?
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Economic Research
Smart Growth and Rebuilding the Mississippi Gulf Coast
As Gulf Coast communities continue to recover from Hurricane Katrina’s devastation,
residents, politicians, and developers in Mississippi are contemplating major changes in
zoning. The decisions they make may shape the region’s quality of life for years to come.
Only six weeks after hurricanes Katrina and Rita ravaged the coastal
communities of Louisiana and Mississippi, Mississippi Gov. Haley
Barbour convened a smart-growth planning group, or charrette (see
glossary), under the auspices of the Mississippi Renewal Forum to
work on rebuilding each of the 11 affected communities.
The charrette’s purpose was to define a new vision for rebuilding the
Gulf Coast by bringing together local officials, residents, and other
stakeholders along with experts in urban planning and architecture.
This work may eventually lead to the adoption of new zoning
ordinances, new transportation investments, and comprehensive urban
plans for the affected coastal communities. One immediate result was a
draft of a smart code (see glossary) planning and building ordinance
that could be adopted or customized by individual cities, towns, and
counties along the Gulf. Four communities have already taken steps to
pass smart code–derived ordinances, and only one city, Biloxi, appears
to have largely chosen not to incorporate them.

Photo by Flip Chalfant

The reforms would entail changes to existing subdivision regulations,
use zoning, allowable development densities, and architectural styles and materials. The reforms also affect the
function, size, style, and situation of properties, from low-density rural areas to downtown commercial cores.
New Urbanism, form-based zoning, and smart codes
The person Gov. Barbour chose to lead the charrette was Andrés Duany, founder of the New Urbanism architectural
movement and head of Duany Plater-Zyberk & Co. of Miami. The movement’s tools of choice are form-based zoning
and smart codes (see glossary). The plan that came out of the charrette attempts to pay homage to communities’
unique architectural heritage and character while also incorporating New Urbanist tenets.
New Urbanism aspires to build towns and neighborhoods that
resemble those built before World War II and the rise of automobilecentered development. Commercial land uses are brought closer to
or within residential communities. Garages are de-emphasized and
where possible moved behind the home, while houses are brought
closer to the street. Front porches and sidewalks are promoted to
increase neighbor interaction, while large lots and deep front lawns
are discouraged for the same reason.

Photo by Flip Chalfant

At the same time, residences are added to the commercial area in the
form of mixed-use projects in which apartments or condominiums are
built over retail and office space. Storefronts are brought to the edge

of the property line to encourage pedestrian shopping, and parking is relegated to the back of the lot or placed
underground. New Urbanism opposes the standard strip-mall development pattern, in which a row of shops sits behind
several acres of parking.
A change in zoning philosophy
Although the draft smart code, an example of form-based zoning, involves more detailed zoning, there’s more to it. This
type of zoning represents a philosophical shift in emphasis beyond considering land-use issues to also considering the
look, feel, and functionality of communities. Thus, smart codes not only regulate the use but the density of
development, its scale, and its function.
Steve Coyle, a New Urbanist designer who worked on Gulfport’s recent plan, offered this example: “A bar may not be
an appropriate use in a neighborhood, but home offices or a corner store that closes at 9 or 10 at night might be a
perfect use. Current code does not allow that, but the smart code would say that use is just fine.”
To accomplish this shift in zoning philosophy, smart codes divide a city into six transect zones (see glossary) that
provide a gradual transition of development intensity, from low-density rural areas at the edge of cities to high-density
multistory offices and apartments at the center, the same sort of graduated building heights and density that cities had
when the principal forms of transportation were walking and streetcars. Within each transect, the types of buildings
(whether single-family or multifamily), the amount and type of commercial space (convenience, destination shopping),
and the amount of public infrastructure are typically specified.
Smart codes do not necessarily mean less
development. For example, Dave Dennis, a
local builder who participated in the
planning for the town of Pass Christian,
says the smart codes draft envisions raising
building heights in that city’s downtown core
by almost 50 percent, from 50 to 70 feet.
(Dennis is also a director of the Atlanta
Fed’s New Orleans Branch; see his
interview.) Dennis points out that the smart
code—and an accompanying pattern book
that spells out architectural styles consistent
with the historic neighborhoods of
Mississippi—also will be much more
prescriptive for building materials and
architectural finishes. But these details will
likely raise construction costs.

A Glossary of Terms
Charrette: An intensely compacted planning process that
includes public meetings and brings together municipal officials,
developers and area residents. The goal of the process is to
promote collaboration to solve problems and to defuse
confrontational attitudes between residents and developers.
Form-based zoning: Regulations that support mixed-use
neighborhoods with a range of housing types. This zoning
focuses more on the size, form, and placement of buildings and
parking and less on land use (residential vs. commercial) and
density (housing units per acre). Landowners, developers, and
building owners retain the flexibility to build based on market
demand as long as the building form conforms to the community’s
vision espoused in the zoning codes.
New Urbanism: A relatively new design movement that
emphasizes walking areas, a diverse range of housing and jobs,
population density (and the resulting reduction in urban sprawl),
and the incorporation of green space.

One principal challenge in implementing
these codes is that they demand a much
Smart codes: Building and construction codes that encourage
greater sensitivity to the marketplace. As a
the preservation and reuse of existing buildings while still allowing
their alteration.
city decides what it will allow to be built, it
must take great care to ensure that a
Transect zones: A diagram that depicts zones of varying
market for such a product exists. Cities with
development density. Each zone denotes a mixed-use
very high land values can demand high
environment with most conveniences within a short walk.
architectural standards and the inclusion of
low-income housing and underground
parking. A less valuable location must be more accommodating to developers’ cost considerations.
Bill Stallworth, a Biloxi council member whose district includes many poorer neighborhoods put it simply. “I like that the
codes are simpler, a little easier to read. It does acknowledge more livable neighborhoods,” he said. “The question
that’s on the minds of a lot of people is, ‘How much of that can we actually implement?’ ”
While successful New Urbanist builders are attuned to the real estate market, the ultimate product is likely not what the

market would build in the absence of form-based zoning. Furthermore, new, attractive, and accessible communities
may cause wealthier households to outbid poor households, producing the same kind of income stratification that New
Urbanists such as Duany dislike in many existing suburban developments.
New Urbanism’s challenges
New Urbanism has succeeded in building attractive, pedestrian-friendly, and—if property values are any indication
—desirable communities such as Celebration, Fla., and Seaside, Fla. However, implementing a New Urbanist vision for
the Mississippi Gulf Coast poses several challenges stemming from landowners’ immediate needs.
With some exceptions, such as parts of Biloxi, structures within Katrina’s surge zone were largely destroyed; on the
surface these areas may appear to be a clean slate for redevelopment. However, the land has already been subdivided
and is owned by many people. Instead of directing the efforts of a single master-development firm, the smart code must
be accessible and comprehensible to thousands of individual property owners whose principal objective is to leave
temporary housing, rebuild their homes, and get on with their lives. Whether the draft smart code ordinances will
succeed in the face of these more immediate goals remains an open question.
Since many of the existing properties are owned by individuals whose homes were built under the existing zoning
codes, local governments may implement smart code ordinances as overlays, rather than simply replacing the existing
zoning. Overlaying, meaning that builders can submit applications under the new or existing codes, may offer all of the
regulation of New Urbanism without solving the underlying development coordination problem.
Builders may choose to submit plans under the smart code
because of local government incentives. In addition, the smart
codes may offer a quicker, more predictable permit process
because what is allowed, and what is not, are carefully spelled
out.
“They [developers], for the most part, do not mind the more
prescriptive regulations that smart code represents because it is
Photo by Flip Chalfant
giving them certainty,” Coyle said. “It is giving them an objective
basis for submitting an application, whereas the older code
tended to be more discretionary and certainly less descriptive about outcome.” By forcing the community to arrive at a
common vision in drafting the smart codes, political battles over permit applications may be sidestepped, reducing
application times and litigation risk.
Cities that simply replace their existing zoning with a smart code risk mandating types of structures, building materials,
styles, and uses that cost more to implement than what the market can support.
For example, Gulfport envisions high-density, mixed-use housing, and retail structures downtown. But building to such
heights can be costly because stronger building materials, deeper foundations, and more space dedicated to stairwells
and elevators are necessary. (Presumably the ultimate structure will be built to withstand future hurricanes.) Revenue
from the apartment or condominium investments may also need to support the ground-floor retail until a critical mass of
stores can emerge to revive downtown shopping.
In parts of Waveland, Miss., the renewal forum envisions multifamily housing built to look like historic mansions, with
associated architectural finishes. But the market for such housing is unclear. The land will be used more intensely, and
at greater cost, providing each individual with less space.
On the other hand, would-be residents will get more attractive buildings and greater pedestrian-accessible amenities
because the smart code allows the mixing of uses, while the higher population density can support greater retail, and
the higher property values can support more parks and better sidewalks.
The future
Whether the New Urbanist vision for the Gulf Coast ultimately hinders or accelerates redevelopment will depend on the
skill, care, and speed with which the municipalities choose to implement it.

In the long run, however, the stimulative or depressive effects of the new laws may be outweighed by the new flood
zone maps from the Federal Emergency Management Agency (FEMA). In some areas of the Gulf Coast, insurance
and mortgage companies may require that properties be built as high as 15 feet off the ground. Not only will such
requirements impede the New Urbanist desire for historic-looking structures and street-fronting retail, they may simply
overshadow any other development considerations.
Andrés Duany, quoted in a recent New York Times article,
estimates a cost of $30,000–$50,000 to elevate an 800-squarefoot home by 12 feet. In much of the Gulf, the market for such
expensive homes simply may not exist. If such a market does
exist, there is a strong possibility that the people who could
afford to occupy those structures would in many cases not be
the people who lived there pre-Katrina.
In some locations, the New Urbanists may be better able to
incorporate the FEMA elevations than individual property
owners working within the existing building codes. For example,
in Gulfport, the draft rebuilding plans envision elevating the
entire port area over a floor of underground parking to meet
FEMA standards and also to connect storefronts with the street.

Courtesy of Laurence Aurbach, Gulfport, Miss., charrette

These architectural renderings and
elevations represent work based on the
Gulfport and Pass Christian charrettes in
planning for the rebuilding of the Mississippi
Gulf Coast.

Hanging over all of these decisions is the threat of another
hurricane. Should another storm of the magnitude of Katrina or
Camille come ashore in the same area, builder Dave Dennis
says many investors would likely abandon the entire area. “I don’t think anyone with any reasonable business
investment sense about themselves would attempt to come back and build again. I think the ‘three strikes and you’re
out’ rule would probably come into play.”
If fears of another hurricane can be allayed, and the design challenges of the new FEMA elevations incorporated, then
smart codes could succeed in creating a more attractive and functional Gulf Coast. These reforms have the potential to
speed reconstruction efforts, but only if sufficient demand justifies the added construction costs, and only if the smart
codes produce less political and market uncertainty than they generate.
The plan’s success hinges on the skill, savvy, and expediency of local officials and their advisers. But whatever
statutory reforms are ultimately implemented, the New Urbanists may have succeeded in articulating an alternative
vision for what the Mississippi Gulf Coast could be, a vision that many local officials and developers now appear to
share.
This article was written by Chris Cunningham, an economist and policy adviser in the regional group of the Atlanta Fed’s research department, with Ed
English, a staff writer in the Atlanta Fed’s public affairs department.

Return to Index

Related Links
Related Links on Other Sites
• Mississippi Renewal Forum Web site
• Congress for the New Urbanism Web site
• Smart Growth Online Web site
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Economic Research
KATRINA UPDATE

Recovery Comes Slowly
The 2006 hurricane season began June 1. In Louisiana and Mississippi—the areas most
affected by Hurricanes Katrina and Rita—where is recovery under way? Where is it
elusive? Are plans for rebuilding being implemented?
In some areas of Louisiana and Mississippi, cleanup from 2005’s hurricanes is complete and rebuilding is under way.
But in other areas, debris removal and demolitions continue and reconstruction is only just beginning. Some parts of
the Gulf Coast remain much like they did nine months ago, littered with gutted homes and ruined cars—and devoid of
signs of recovery.
Cleaning up
Both Louisiana and Mississippi have made considerable
headway in removing debris from public spaces, according to the
Federal Emergency Management Agency (FEMA). Only 15
percent of the estimated amount of debris in Louisiana remains,
while in Mississippi that figure is just 3 percent.
A different picture emerges of debris removal from private
property. In Mississippi, only 3 percent of private debris remains,
while in Louisiana the estimate is 86 percent. Private property
demolitions in Mississippi are also well ahead of Louisiana—19
percent versus 94 percent (see chart 1) of structures awaiting
demolition.

Photo by Flip Chalfant

While building permits for multifamily
residential construction have increased in
New Orleans since Hurricane Katrina, they
are still below prehurricane levels.

Why the large differences? Katrina completely destroyed homes
and businesses along Mississippi’s coast via wind and storm
surge, but in New Orleans the storm flooded homes, damaging but not totally destroying them.

The availability and affordability of flood insurance are also holding back progress in the Crescent City. People with
damaged homes may be ready to repair or rebuild, but so much uncertainty surrounds the levee and floodgate
systems, giving people pause.
Further complicating matters for New Orleans is that so many people who evacuated have not returned and, therefore,
cannot help clean up. And they can’t return because they have no housing. Public officials cannot demolish damaged
homes before the necessary legal process required for demolition takes place, and that process cannot occur without
the property owners’ participation.

Chart 1
Structural Demolitions in
Louisiana and Mississippi

Economic pulse difficult to take
Estimating the level of economic activity in the most-affected
metro areas is difficult. Common national measures, such
as gross domestic product or consumer spending, are not
measured at the level of a city by governmental statistical
agencies. Other statistics, however, can provide a glimpse
of activity.

Sales tax data. One can infer from sales taxes the level of
consumer spending in a given location. The data may not be
strictly comparable because of differences in tax rates and
reporting requirements, but sales tax intake can be tracked
to indicate patterns in spending.

Note: Data are current as of May 26, 2006.
Source: Federal Emergency Management Agency

In Orleans Parish, for example, first quarter 2006 sales tax
revenues were 35 percent below first quarter 2005 levels,
but they have increased steadily since then. In Jefferson
Parish, sales tax revenue was up nearly 50 percent in the
first quarter of 2006 compared with year-ago levels. (Some
of this increase is attributable to spending that is displaced
from New Orleans.)

Sales tax revenue increases are expected in the wake of
natural disasters as consumers receive insurance proceeds and initiate repairs and replacement of lost goods. The
situation in Orleans Parish is different because of the severe flooding and evacuations. Fewer consumers are living in
the area, and fewer retail establishments exist. The fact that consumption is up in Jefferson Parish, which did not
experience catastrophic flooding to the extent seen in Orleans Parish, is no surprise.

Chart 2
Changes to New Orleans and
Gulfport-Biloxi MSA Payroll Employment

Note: Figures represent thousands of employees.
Source: Bureau of Labor Statistics

Sales tax revenues from affected areas along the
Mississippi Coast are well up from year-ago levels. In
Jackson County, sales tax receipts in March 2006 were up
more than 60 percent from March 2005. In Harrison County,
tax receipts were up 30 percent for the same period. Only in
the less populated and heavily damaged Hancock County
was the sales tax intake unimpressive, down just over 1
percent from March 2005.
Measuring the workforce. According to the Bureau of
Labor Statistics’ (BLS) Establishment Survey, 204,700
people in the New Orleans metro area lost their jobs
because of Katrina. Since then, establishments in the New
Orleans metro area have added a net 24,200 jobs, mostly in
leisure and hospitality, construction, and healthcare. No
private sector industry is near the level of employment seen
before the hurricane (see chart 2).

Another BLS measurement shows how dramatically the
New Orleans workforce has changed. The Household Survey, which estimates the labor force and unemployment,
shows the New Orleans-area workforce has declined by nearly 210,000 (or 33 percent) since the hurricane, yet the
unemployment rate for the area is similar to its pre-storm level because the BLS recognized in December that many of
the workers it was labeling as unemployed were no longer in the area. Such a large decline in the workforce makes it
difficult for businesses to find staff. Taken together, the BLS surveys on employment reveal that although New Orleans
has added jobs since the hurricane, very large and potentially permanent declines in the labor force make a fullemployment recovery there tenuous.
In the Gulfport-Biloxi metro area, payroll employment has actually declined an additional 5,100 workers on net after
losing 17,000 in September. However, a closer look reveals that nearly all of the post-September decline can be traced
to additional job cuts in the leisure and hospitality industry. Many establishments—especially casinos—kept employees
on payrolls in the immediate wake of the storm, but this industry experienced another round of layoffs last December.
The Household Survey for Gulfport-Biloxi is very different from New Orleans. The number of unemployed has
decelerated slowly since September but is still well above pre-storm levels. As a result, the Gulfport-Biloxi

unemployment rate remains elevated. In Gulfport-Biloxi, post-storm declines are largely associated with the leisure and
hospitality industry. In other areas of the economy, employment is slowly coming back. In addition, labor force declines
have not been as severe, making a full recovery in Mississippi likely.
Housing. Specific data on the housing situation are scarce, but
some conclusions can be made based on available reports. In New
Orleans, little new residential construction is evident. Permits for new
multifamily residential construction have picked up in the New
Orleans metro area but are still below pre-Katrina levels. Two
parishes that experienced severe flooding—St. Bernard and
Orleans—have reported no new single-family residential construction
permits since Katrina. In Jefferson Parish, which was partially
flooded, new permits are increasing and are near pre-storm levels.
The level of repair work to existing homes being undertaken is more
difficult to ascertain as repair permits, when required, are not publicly
available.

Photo by Flip Chalfant

Another indicator of housing activity is sales of existing homes. Existing home sales in Orleans Parish remained 24
percent below year-ago levels in April, but they have picked up in recent months, according to the New Orleans
Metropolitan Association of Realtors. Sales in Jefferson Parish were running 36 percent above year-ago levels in April,
but sales in St. Bernard remained nearly 80 percent below year-ago levels.
In Mississippi, permits for new single-family residential construction are picking up and are above year-ago levels in the
three most-affected counties (Hancock, Harrison, and Jackson). Although damage is still apparent nearly everywhere,
damaged structures are being repaired, demolished homes and businesses are being rebuilt, and new construction is
under way all along the Mississippi coast.
Tourism. A major sector in both New Orleans and on the Mississippi coast is tourism, which has continued to suffer
since the hurricanes. In New Orleans, 86 hotels were fully open at the end of April out of a pre-storm total of 143.
Additionally, as of April, only 30 percent of eating establishments in Orleans Parish have been certified to reopen,
according to the Louisiana Restaurant Association. In Mississippi, only three of nine major casinos have reopened.
Economic recovery in these areas is tied to a rebound in tourism.
Renewing the infrastructure
In addition to the work on the New Orleans levee system,
massive repairs to roads, rail, and port facilities continue in both
Louisiana and Mississippi. Although some roads and bridges
remain closed, substantial repairs have been completed to most
of the damaged transportation infrastructure.
Repairs also continue on port facilities in New Orleans and
Gulfport. In terms of tonnage processed, both ports are
operating near pre-storm levels.
Planning for the future
New Orleans’ recovery largely depends on addressing the
housing issue. Drawing evacuees back to the city cannot begin
unless adequate permanent housing is available. To assist,
Louisiana officials are planning a program called “The Road
Home,” which provides financial assistance for homeowners to
repair, rebuild, or sell their property.

Photo by Flip Chalfant

Trailers remain a ubiquitous sight in the New
Orleans metro area as repair work continues.
State officials have introduced programs to
facilitate the repair process.

In Mississippi, plans are farther along. In November 2005, the Mississippi Renewal Forum, a gathering of more than
200 community leaders and professionals seeking design options on rebuilding, issued a summary on rebuilding plans.
The forum, part of Gov. Haley Barbour’s Commission on Recovery, Rebuilding, and Renewal, is led by Netscape’s

former chief executive officer James Barksdale. The forum issued plans for each affected community along the
Mississippi Coast. In May 2006, six months after the forum issued its report, participants continue to work with
communities.
Both southern Louisiana and the Mississippi coast face a long road to recovery. While each area has unique and
daunting hurdles to overcome, thoughtful planning and leadership are paving the way.
This article was written by Michael Chriszt, director of international and regional analysis for the regional group of the Atlanta Fed’s research
department.

Return to Index

Related Links
Related Links on Other Sites
• Louisiana Recovery Authority Web site
• Greater New Orleans Community Data Center Web site
• Mississippi Renewal Forum Web site
• Mississippi Gulf Coast Convention & Visitors Bureau Web site
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Economic Research
Financial Volatility and Electoral Uncertainty in Latin America:
Perspectives for 2006
Latin American economies have in the past experienced increased economic upheaval
during busy electoral seasons. Will the large number of elections this year pose a threat
to the region’s financial stability?
At the heart of every financial transaction lies the presumption of confidence. In turn, any event that could bring about
change, to the extent that the change is unpredictable, will foster uncertainty and put that confidence to the test.
Political elections are an example of such an uncertain event, and in Latin America elections have typically been
associated with more than their share of uncertainty.
In fact, many financial crises in Latin America have coincided with elections. For example, the largest stock market selloffs in Brazil’s recent history occurred in the last two presidential election years of 1998 and 2002. Chart 1 illustrates
the relationship between the number of elections in Latin American countries and the risk that sovereign bond buyers
perceive in those governments.
In the past, uncertainty about policy continuity, coupled with
preexisting economic fragility, provided the catalyst for
financial meltdowns in Latin America. Such cause-and-effect
collapses occur during times of transition—like elections—
when sensitive investors are forced to form expectations
based on scarce and highly imperfect information.
Therefore, a mere unfortunate comment or a change in the
direction of the polls can diminish a foreign investor’s
appetite for Latin American assets.
With at least 21 presidential and legislative elections
scheduled, 2006 represents an unusually politically intense
year in Latin America. Moreover, some of these elections
are taking place in the region’s largest economies, including
Photos (bottom) by Jennifer Weissman
Brazil and Mexico. As a consequence, a great deal of
Latin American elections this year may not bring
speculation has occurred concerning the political cycle’s
with them the volatility that has roiled the
region’s markets in years past, as many countries
economic effect on Latin America. Will the uncertainty
there have strengthened their trade balances and
usually associated with the elections cause a sudden stop of currencies.
financial flows into the region? Or, alternatively, will the
series of political and institutional reforms implemented in
the region over the last decade be enough to reassure investors that political change will not lead to a fundamental
shift in economic prospects?
So far this year, the elections in Chile, Costa Rica, Haiti, El Salvador, Colombia, and Peru took place without major
market disruptions, standing in stark contrast to outcomes during previous election cycles in those countries. This trend
should continue throughout the remainder of 2006 because, for a number of reasons, Latin America appears better
prepared to withstand the gyrations of the political cycle.
Improving trade balances

Thanks mainly to favorable external demand for the region’s commodities, most Latin American economies have been
experiencing strong export performance. As a result, most countries in the region are making more money on exports
than they’re spending on imports. This current account surplus clearly contrasts with the situation in the 1990s, where
current accounts were for the most part running a deficit as countries spent more on imports than they made on
exports. As a result, Latin America has been able to reduce its dependence on foreign financing by going from being a
net borrower to a net lender of funds.
This situation has also mitigated the effects of the increased
cost of borrowing. When the Fed raised interest rates in the
1990s, cash-starved Latin America suffered. Its financing
costs increased every time the fed funds target rate was
raised in the United States. Today, by reducing its borrowing
needs, Latin America has not only reduced its vulnerability
to sudden halts of foreign investment but also to higher
financing costs.

Chart 1
Latin American Election Frequency
and Government Bond Spread

Note: Bond yield calculations represent a weighted average of
Latin American bond yields vs. comparable U.S. Treasury bond
yields. Bond yield data are through May 5, 2005.

Central banks gain credibility in fighting inflation
Slowly but steadily, central banks in Latin America have
been able to better cope with the region’s traditional
Achilles’ heel: inflation. For example, the annual average
regional inflation rate for the last three years was around 8
percent while the average for 1993–2002 was closer to 53
percent.

In addition, the region’s central banks have on average
shifted away from attempting to manage a particular
Source: JPMorgan Chase, Federal Reserve Bank of Atlanta
exchange rate and have undertaken a more stringent focus
on inflation. Several Latin American monetary authorities
have opted for a monetary policy rule that is similar to inflation targeting. Brazil, Chile, Colombia, Mexico, and Peru
gradually started to implement this sort of monetary policy throughout the 1990s.
Increased tax receipts
Given the strong growth in gross domestic product (GDP), governments have been able to boost their tax receipts, and
revenues have recently grown faster than outlays. In fact, administrations in Brazil, Chile, and Argentina have created
market stability through their fiscal surpluses. In turn, these fiscal surpluses also reduce the countries’ financing needs,
whereas in the past, outside investment would have been a source of concern should investor sentiment go against the
countries. In fact, in February 2006, JPMorgan Chase estimated that most countries in the region had already
prefinanced more than 90 percent of their projected external borrowing requirements for this year. With this reduced
reliance on foreign financing, Latin American governments are better prepared to absorb other types of
macroeconomic shocks.

Chart 2
International Currency Reserves
of Latin American Countries

Reduced leverage
A stronger fiscal position has, in addition, allowed many Latin
American governments to manage their liabilities in a way that has
successfully reduced their debt levels. For example, in less than two
years, Brazil, Peru, and Venezuela reduced their debt-to-GDP ratios
from 79 to 50 percent, 46 to 37 percent, and 53 to 34 percent,
respectively, according to the Economist Intelligence Unit (EIU), an
economic data firm.
Moreover, not only has the region’s average leverage situation
improved, but so has the composition of its debt portfolio. Gradually,
Latin American governments have either been able to sell new
securities or roll over existing debt using instruments that can be paid

back over a longer period. More importantly, these instruments are
denominated in local currencies, thus eliminating the exchange rate
risk. Therefore, not only are countries less leveraged, but they are
also less exposed to variations in their exchange rates.

Source: Economist Intelligence Unit

International reserve stock accumulation
To avoid dampening the export-led recovery, many Latin American
central banks have gradually increased their holdings of international
reserves. By doing so, they have been able to minimize the
appreciation of their nominal exchange rates without fostering
inflationary pressures.

Between 2000 and 2005 the stock of international reserves held in
Latin America grew by approximately 63 percent, from $159 billion to $261 billion (see chart 2), according to the EIU.
These reserves have in turn increased the countries’ net worth position.
Additionally, JPMorgan Chase estimates that the reserves’ value is well in excess of public and private external debt
payments. Some analysts believe these hard-currency reserves could also allow policymakers additional options to
counteract adverse economic shocks, should the situation require it.
Development of domestic capital markets
The development and growth of domestic capital markets in Latin American
countries arguably should provide additional assurance that a major destabilizing
sell-off in debt or equity markets does not occur. Sell-offs are less anticipated
when domestic investors hold a greater share of their own government’s debt, and
on average these investors are holding all domestic assets with longer-term
horizons.
Latin America’s stock market capitalization as a percentage of GDP almost
doubled between 2001 and 2004, according to the International Monetary Fund’s
Global Financial Stability report. In other words, the capital markets have grown
faster than the region’s economies, further providing policymakers with economic
options.
A good year, so far
Entering 2006, the combination of good economic fundamentals and the perceived
willingness of the main candidates to maintain macroeconomic policies were
expected to anchor market expectations. To date, this has been the case.
Perhaps the greatest risk associated with the current electoral cycle is in the form of reform paralysis. Since most Latin
American governments are busy with their electoral agendas, they seem to have little incentive to push forward with
any of the remaining—and much-needed—reforms, such as in the fiscal and pension arenas.
Should economic conditions deteriorate, governments will find it difficult to expend the political capital needed to
implement reform policies. Thus, the longer-term challenge confronting Latin America will be maintaining market
confidence in the face of less favorable economic conditions and reduced enthusiasm for political and institutional
reform.
This article was written by Diego Vilan, a senior economic analyst in the regional section of the Atlanta Fed’s research department.

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• Volatilidad financiera e incertidumbre electoral en América Latina: Perspectivas para 2006

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• Inter-American Dialogue Web site
• Bloomberg’s Latin American financial news Web site
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Economic Research

John C. Robertson is vice
president over the
regional group of the
Atlanta Fed’s research
department.

Putting U.S. Manufacturing in Perspective

When I think about the state of U.S. manufacturing, at least two images come to mind: headlines announcing
layoffs at manufacturing plants and the “Made in China” label on most nonfood goods purchased at my local
discount store. Both of these images are reality. Since 1990, employment in the U.S. manufacturing sector has
declined from almost 18 million to around 14.2 million today—a 24 percent decline. This decline is in sharp contrast
to the 23 percent increase in employment in the private sector as a whole in that time. Over the same period, the
share of domestic spending on manufactured goods accounted for by imports has risen from 38 percent to 45
percent.
What might come as more of a surprise to many is that despite these unsettling trends, the U.S. manufacturing
sector is producing more goods today than at any time in the past, and the growth in manufacturing output has
generally matched the growth of the U.S. economy overall. Manufacturing output has almost doubled in the past 15
years, and as a consequence the United States remains the largest manufacturer in the world, maintaining its more
than 20 percent share of total world production despite the rapid growth in recent years of the developing nations’
manufacturing sectors.
Some U.S.-made goods continue surging
The positive trends for manufacturing production do not tell the whole story, however. For instance, the growth in
output from the durable-goods sector—which includes everything from household appliances to airplanes—and
especially from producers of information technology equipment, has far outstripped the growth in other industries.
The production of computer and communications equipment began to surge in the early 1990s, and apart from the
period surrounding the 2001 recession growth has averaged more than 20 percent per year. On the other hand, the
beleaguered U.S. apparel industry has experienced declining output since the early 1990s, and the 2001 recession
only served to accelerate the decline. This dichotomy in performance illustrates that U.S. manufacturers do not
enjoy the comparative advantage they once did in the production of goods that require a large labor input.
The overwhelming price competition from foreign companies that are able to make the same products with much
cheaper labor has forced U.S. manufacturing to shift away from labor-intensive endeavors and toward capital- and
technology-intensive types of production. At the individual plant level, investment in new technologies often leads to
lower per-unit production costs. These lower production costs in turn contribute to a lower price for the product, thus
improving the firm’s competitive position. For manufacturing as a whole, lower prices have contributed to higher
demand for U.S.-made goods, both domestically and internationally. Investment in new technologies has also
tended to increase worker productivity, and in most manufacturing industries this development has translated into
the ability to produce more goods with fewer workers.

As gains in worker productivity continue to outpace demand growth, U.S. manufacturing will not be a significant
source of net job growth in coming years. Nonetheless, the changing nature of production processes will generate
job opportunities. The ongoing transformation of the U.S. manufacturing sector involves investment in new
technologies, equipment, and also a skilled workforce that is able to operate ever more complex industrial
equipment. As a consequence, the typical manufacturing worker today is much more technologically sophisticated
than his counterpart of just 10 years ago, and this trend is likely to continue.
Changes reverberate widely
Developments in the manufacturing sector have also had a significant impact on the U.S. economy beyond the
sector’s direct contribution to economic growth. For instance, competition among global and domestic suppliers for
the large U.S. consumer market has kept the prices paid by U.S. consumers for manufactured goods in check.
Since the mid-1990s, the average consumer price of manufactured goods in the United States has been flat or
even declined. Lower prices for goods have served to move the overall rate of inflation lower than it otherwise
would have been and contributed significantly to the low-inflation environment that the U.S. economy has
experienced during the last decade.
For some, the scenario described here may sound familiar. In fact, it is. The U.S. agricultural sector experienced a
similar transformation, but over a much longer period of time. Agricultural employment is now only a small fraction
of total employment, yet U.S. agricultural production continues to rise, and agricultural prices remain relatively low.
Just like agriculture, U.S. manufacturing is not going away, but neither is the relentless pace of change.
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Economic Research
Grassroots

Space Coast: Where Economics Is More Than Rocket Science
Don’t expect the name to change soon, but central Florida’s Space Coast is becoming less
dependent on its signature industry: space exploration.
Business is expanding in the coastal area, mainly Brevard County, beyond its traditional
economic linchpin, Kennedy Space Center. In recent years, the area has formed a varied
economic foundation including a cadre of flourishing defense contractors, a real estate boom
(albeit one that has cooled of late), an influx of retirees, and tourism.
It’s not just a company town any more.
As the Space Coast flourishes beyond its boundaries, the Space Center will soon undergo
dramatic change. The space shuttle program based at Kennedy will end in 2010. In its place,
NASA wants a new spacecraft, the Crew Exploration Vehicle, ready for launch from Kennedy
by 2014. That shift means Brevard County’s economic mainstay of 44 years might shrink.
Most of the Space Center’s nearly 15,000 employees work on the space shuttle program, so
when the shuttle is retired, those workers will face uncertainty.
Nevertheless, the retirement of the shuttle fleet hardly portends doom for the Space Coast
economy, said Michael Slotkin, an economist and associate professor in the College of
Business at the Florida Institute of Technology in Melbourne, one of Brevard’s two biggest
cities.
“With everything that changes there’s opportunity,” Slotkin said. “In Florida, as long as we
don’t get [severe] hurricanes every year, and as long as nothing really happens to the
defense-aerospace backbone, this is always going to be a place people want to move to and
live.”

Photo courtesy of NASA

Although the Space
Coast’s economy has
benefited from tourists
attracted by shuttle
launches, the region
hopes to diversity its
tourism economy by
attracting visitors to its
beaches and cruise
ships.

Not everything expands indefinitely
Concern still exists, however. In 2004, Kennedy Space Center accounted for 27,300 jobs, $2.5 billion in output, and $1.3
billion in income in Brevard County, according to the Center’s 2004 annual report, the most recent one available at press
time. The Space Center itself employs more than 14,800 people, most of whom—around 11,000—are contractors and not
civil servants. Most work on the space shuttle program.

Brevard County, Fla.
Population:

Median household
income:

531,250
(2005
estimate)
$42,971

There is hand wringing over the prospect of
losing space industry jobs. The major
Brevard County newspaper, Florida Today,
has editorialized that the Space Coast risks
falling behind in its namesake industry
without increased incentives from state
officials.
“The coming end of the shuttle program at
Kennedy Space Center will bring large

No. of owner-occupied
homes

164,466

workforce cuts, and other states are outhustling Florida for new space business,”
the newspaper said in a Jan. 1 editorial.

The paper notably mentions New Mexico,
which plans to build a facility to help launch
commercial ships into space. That plan
Source: U.S. Census Bureau, 2004 American
Community Survey
helped lure the world headquarters of
Richard Branson’s commercial space
venture, Virgin Galactic. And New Mexico’s
legislature earlier this year approved $100 million in state funding for that spaceport over three years and also passed a
separate law that allows local governments to impose a local-option tax to provide money for the spaceport.
Median home value:

$137,353

But Florida is not sitting still. In early May, the state’s legislature passed a law that consolidates various state agencies
charged with cultivating space-related economic development under the state’s privatized economic development agency,
Enterprise Florida. That legislation allocates $43 million in state funding, including $35 million to rework launch facilities for a
new spacecraft. Another attempt at fortifying the state’s aerospace industry came when Rep. Bob Allen, a Republican from
the Space Coast, unsuccessfully championed a $500 million, public-private investment fund to lure and cultivate spacebased companies.
A new strategy for the Space Coast
For almost 50 years, Kennedy Space Center has been an economic and
cultural staple in Brevard County. It’s why people know about the area, and
traditionally a big reason why they visit.
In recent years, however, as shuttle launches became almost routine and
then temporarily stopped following the February 2003 shuttle Columbia
explosion, space-related tourism declined from as much as 15 percent to
less than 5 percent of the Space Coast’s $1 billion tourism industry,
according to Rob Varley, executive director of the Space Coast Office of
Tourism, in a Miami Herald interview from late 2005. While some tourism
expenditures shifted to other sources, overall tourism dollars declined with
the launch hiatus.
From 1989 until the Columbia explosion, a space shuttle had launched from
Kennedy every other month, on average, according to NASA. But the
shuttle was grounded for two and a half years after the Columbia accident.
Space Coast tourism officials then shifted tactics. Rather than rocket
launches, they touted beaches, nature tourism, and cruise ships.

Facts about the Space Coast
• The first rocket launch from
Cape Canaveral was on July 24,
1950.
• Although Cocoa Beach was the
setting for the sitcom I Dream of
Jeannie, only one episode was
filmed there.
• Titusville was founded by Col.
Henry J. Titus, a New Jerseyborn adventurer who in 1880
persuaded the Florida
Legislature to make Titusville
the seat of Brevard County.
• Merritt Island, on which NASA’s
John F. Kennedy Space Center
sits, is an unincorporated
municipality governed by
Brevard County.

But the shuttle returned to flight in July 2005, filling all of the area’s 8,300
hotel rooms for the launch, according to the Miami Herald. Space Coast tourism officials thus staged a launch of their own in
the fall of 2005, hatching a new marketing campaign featuring an astronaut.
Growth despite tragedy
Given its history, any change at Kennedy Space Center radiates through the area, Slotkin
said. In his view, the Space Coast is a boom—or at least boomlet—area.
While it has not grown as rapidly as Orlando or Tampa, Brevard County added more than
10,000 people a year from 1998 to 2005. During that period, the county’s population grew
by 72,257 people, to 531,250, according to the Economic Development Commission of
Florida’s Space Coast, which uses figures from the U.S. Census Bureau.
Brevard’s economy has grown alongside the population. The Palm Bay-Melbourne-

Titusville metropolitan statistical area, the Space Coast’s major metro area, added 20,600
jobs from April 2001 to April 2006 after adding 22,100 jobs in the previous five years,
according to figures from the Bureau of Labor Statistics. Nonagricultural employment
totaled 214,400 as of April 2006.
In February, the Milken Institute, a Los Angeles-based economic think tank, ranked Palm
Bay-Melbourne-Titusville number one in its Best Performing Cities Index, which rates 379
U.S. metropolitan areas on job creation and retention. The Space Coast boasts “a
diversified economy, with many aerospace and defense-related industries, as well as
space-related tourism and a growing number of retirees,” the institute reported.
Cruise ships come and go, a lot
On the Space Coast, space ships aren’t the only ships. Brevard’s Port
Canaveral consistently ranks among the world’s three busiest cruise
ship ports, according to the International Council of Cruise Lines. In
2005, 4.4 million revenue passengers came through the port,
according to statistics maintained by the Canaveral Port Authority, which operates the facility.
The Canaveral Port Authority wants those cruising tourists to stick around. In December, the Port
Authority chose Cocoa Beach-based Ron Jon Surf Shop to build a $147 million hotel and resort complex
on 26 acres next to the port. Ron Jon operates a dozen stores and plans to enter the tourism business
this year with the Canaveral resort and a planned surf park in Orlando that will allow surfers to ride
machine-generated waves in large pools.
That sort of growth has created economic momentum and helped spur soaring real estate values. It has
also left the county, like many fast-growing areas, struggling to keep up with infrastructure needs.
Brevard faces more than $360 million in unfunded road needs, according to Florida Today, and constant
pressure for more schools and public services.
Environmental protections in place
As the area—long perceived as more laid-back and cheaper than Miami, Tampa, and Orlando—rapidly develops, Brevard
County has a land preservation program in place that residents view as a significant quality of life amenity and growth
management tool. Since 1990, Brevard’s taxpayer-funded Environmentally Endangered Lands (EEL) Program has acquired
about 19,000 acres of ecologically sensitive forests and wetlands, said Mike Knight, the program manager.
The acquisitions have not always been easy. In many cases, EEL’s legally mandated 60 days between appraising a tract
and buying it has proved enough time for a property’s price to jump above the two-month-old appraised value, Knight
explained.
In such a market, some owners of land that EEL wants to preserve would rather take more lucrative offers. Knight figures
the EEL program will do well to acquire a fourth of the remaining 55,000 acres it has targeted.
Even with the importance of the space program to the region, residents place value on keeping their terrestrial affairs in
order. Space may be the final frontier, but it’s not the only one.
This article was written by Charles Davidson, a staff writer in the Atlanta Fed’s public affairs department.

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Economic Research
Q&A

‘I Truly Think Smart Codes Are a Long-Term Benefit’
An Interview With Dave Dennis, President and CEO of Specialty Contractors & Associates Inc.
The destruction wrought by
hurricanes Katrina and Rita has
given those involved in the
rebuilding effort the opportunity to
introduce new approaches to the
way communities are developed.

DAVE DENNIS

Dave Dennis, a builder in hard-hit
Gulfport, Miss., is a proponent of
smart codes, which emphasize the
preservation of historic buildings,
walking areas, population density
(and the resulting reduction in
urban sprawl), and the
incorporation of green space.
Photo by Flip Chalfant

Dennis talks about these concepts
and how the charrette process,
which brings together stakeholders,
including municipal officials,
developers, and local residents,
can play a role in forging progress
in the recovery process.
EconSouth: What is your stance
on smart building codes that
encourage compact, mixed-use
neighborhoods and facilitate
historic preservation?

Title

President and Chief Executive
Officer

Organization

Specialty Contractors &
Associates, Inc.

Function

Specialty Contractors &
Associates Inc. is a
construction firm specializing in
commercial and industrial
interior/architectural work.

Web site

www.specon.biz

Other

Dennis serves on the board of
directors of the New Orleans
Branch of the Federal Reserve
Bank of Atlanta. He is past
president pro tem of the
Mississippi Economic
Development Council and past
chairman of the Mississippi
Business & Industry Executive
Political Education Committee.
Dennis is past president of the
Mississippi Gulf Coast
Economic Council and was
named Mississippi’s “Volunteer
of the Year” by the Mississippi
Economic Development Council
in 2000.

Dave Dennis: For the record, I am for smart codes. I embrace the charrette process within the Governor’s Commission on
Recovery, Rebuilding, and Renewal for Mississippi. That commission was the catalyst for the charrette process, which
architect Andrés Duany oversaw in Mississippi. I chaired the cultural and historical preservation committees and the
museum process, so basically it’s [a matter of] trying to guarantee a melding of the old with the new.
I’m a commercial contractor, so theoretically I should favor the “let’s go build 40-story condos, wall-to-wall, and proliferate
the whole coast with a concrete jungle” idea. I’m a thousand percent opposed to that.
ES: Will communities make smart codes obligatory or optional?
Dennis: Communities will either embrace them or not embrace them. I don’t think they would be adopted as optional

because that could create a competitive disadvantage for those who went with a smart code. I suspect they will be adopted
in six of the 11 coastal communities of Mississippi. I don’t know that for a fact, but it’s my guess.
In Pass Christian, where I live, they are probably going to adopt smart codes with certain colloquial adaptations. In other
words, they’ll embrace it in principle, but they’ll have some variations and variances reflecting local community directives.
ES: What features of smart codes are likely to place the biggest constraints on developers?
Dennis: I can talk about that from the perspective of Pass Christian, which is a very historic area. The front road of Pass
Christian, called Scenic Drive, where I live, is one of only three streets in America that has a national historic preservation
designation. The street was literally three miles of some of the most beautiful antebellum homes you’ve seen. Most of those
are gone. My wife and I will probably be building a three- to four-story mixed-use, live-work building on the site of what was
called the Union Quarters, which was the building that housed the Union soldiers during the Civil War when they occupied
Pass Christian. We’re going to take history and try to blend it with New Urbanism.
In terms of Pass Christian, I think a mixed-use, walkable community, live-work environment will manifest itself in a four-story
maximum height in the small central business district. As you taper out, acceptable maximum heights will vary. Prior to
Katrina, the maximum height in Pass Christian for either residential or commercial properties was 50 feet, unless you had
five acres or more. Then, you could go to 70 feet. In terms of constraints, smart codes could really relax the building code.
ES: How do regulations from the Federal Emergency Management
Agency (FEMA) affect the rebuilding effort?
Dennis: FEMA is probably going to mandate an 18-foot minimum building
height, which is likely a good number. That elevation should be a bare
minimum, particularly if you want flood insurance. It’s hard to ask a
taxpayer to pay to rebuild something that has washed away once, and
then it washes away a second time.
Photo by Flip Chalfant

Some areas and velocity zones, which are waterfront areas near tidal
basins and tidal flow bays, are going to be maybe 21 feet, and some other
areas that are not prone to flooding may be 16 feet. And some of the smart codes are going to suggest if you have a fourstory height, you probably would have parking underneath it, which in reality would make it a five-story building.
ES: With final zoning decisions yet to be made, what is your current approach to rebuilding?
Dennis: My wife and I intend to rebuild within the general spirit of the results of the charrette process. In all probability, those
qualities would be general building techniques and aesthetic traits that we would incorporate into a building, whether the
smart codes are adopted or not. We are also looking at building in an environmentally responsible manner.
ES: Can the cost of implementing smart codes have the effect of forcing some people to leave the area because of
economics?
Dennis: If you put too much emphasis on stringent building codes, be they smart codes or whatever, then you have to ask
whether some people who make up those intriguing and intrinsic mixes within your community will be able to return and
rebuild.
At this point, not much rental housing is available. There aren’t many apartments. There’s a dramatic deficiency of housing
on this coast. If you don’t have apartments downtown, then you aren’t going to have other options and other opportunities.
The affected people would be the developers and builders who are contemplating building, but financially they’re on the
bubble of being able to proceed. That will affect developers and builders. Smart codes would also indirectly affect people
who, let’s say, had a condo or housing project that they wanted to call affordable housing. If it’s a marginal deal in the first
place, and if incorporating smart codes will add up to 10 percent to the cost of a project, that may be enough to stop the
deal.
ES: What are the features in the smart code that add the most cost?

Dennis: Generally, it’s the walkable area. Smart-code proponents want to build near the sidewalk or near the road, as
opposed to the traditional, suburban thinking that a building sits back off the property and has parking in front. Smart codes
suggest building with an increased footprint on the property.
Other higher cost items would include aesthetics, such as courtyards with significant landscaping, mill-working on doors,
cast-iron and wrought-iron lamps, carriage lamps, those kinds of aesthetic upgrades . . . items that on a good building you
probably would do anyway.
ES: In mixed-use structures, do you expect the residential component to be established before the retail?
Dennis: It’s very possible that residential could carry retail, but I truly think both have to be lockstep, hand-in-hand. As you
have additional people moving into town, you’re going to have the smaller shops and retailers opening. Conversely, if you’ve
got a live-work situation, if you have retail coming in, the viability of residential property in close proximity fuels additional
retail development. But initially, you could have residential coming into mixed-use buildings prior to retail truly taking off. We
anticipate, in all probability, either giving moderated rent in the first year or two or deeply discounting rent to people coming
into the building just to let them get on their feet because a lot of people are in startup business mode.
ES: Regardless of what zoning decisions are made now, do long-term risks exist for the area?
Dennis: The number-one long-term risk would be another category 5 storm coming ashore. I really don’t see significant
long-term detriments relative to smart codes or to upgraded building codes. I truly think smart codes are a long-term benefit
because you’re not going to have to go through the same rebuilding process.
ES: Was there an economic correlation with the damage caused by Hurricane Katrina, where higher-income areas fared
better than lower-income ones?
Dennis: That may be a stereotypical story that you’re getting from the national media. I’m going to suggest to you that
Katrina’s destruction cut across all economic, all financial, all racial, all ethnic strata. No one got a pass on this storm along
the Gulf Coast—no one.
Did it cause more damage and devastation in some of the lower socioeconomic areas? In parts of New Orleans, yes, that
would be true. But then you can go to the Lakeview subdivision in New Orleans, where homes typically cost from $300,000
to $600,000, and they’re totally wiped out.

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Economic Research
The State of the States
Recent events and trends from the six states of the Sixth Federal Reserve District

? Global Management Business Automotive USA, a Korean auto parts supplier, will build
a plant in Auburn producing components for the Hyundai factory in Montgomery and the
Kia plant planned for west Georgia. The $28.6 million plant will employ 200 when it
begins operations in about two years.
? Birmingham’s industrial buildings were 96 percent occupied at the end of 2005, and
leased industrial space finished the year at 89 percent, according to a report from
Graham & Co., a Birmingham-based real estate firm. A company spokesman said the
overall Birmingham market is tighter than it has been in the past four or five years.
? A Swedish medical services company, Gambro Renal Products, recently broke ground
on a manufacturing plant in Opelika. The plant will bring 160 new jobs to the area.
Gambro will invest more than $100 million in the project.

? AOL is closing its Jacksonville call center, laying off 780 employees there. A company
spokesman attributed the layoffs to improved self-service tools that reduced demand for
call center support. The spokesman said call volume to AOL overall has dropped by
about 50 percent since 2004.
? Single-family existing home sales in Florida totaled 18,881 in March 2006, down 22
percent from March 2005, according to the Florida Association of Realtors. While
industry analysts predict that home price growth will eventually cool, annual price
appreciation currently remains in the double digits in many markets throughout the state.
? Smith Travel Research reported that Orlando hotel room occupancy rates were 80
percent, down nearly 8 percent from March 2005. March 2006 resort tax collections in
Orange County, where Orlando is the county seat, fell about 2 percent compared with a
year ago. Tourism officials attribute the weak March figures to Easter’s occurring in April
this year, shifting some vacation spending out of March.

? Gulfstream Aerospace Corp., which employs 4,300 workers in Savannah, is planning a
$300 million expansion. The project will add 1,100 jobs over the next seven years,
according to company officials.
? Fruit of the Loom announced that it will close a yarn and textile plant in Rabun Gap in
August. As a result, 930 people will lose jobs. In the announcement, a spokesman cited
pressure from Chinese and other Asian imports.
? Mycoal Products Corp. is bringing 100 new jobs to Gwinnett County this summer. The
Japan-based firm recently announced that it would locate its North American
headquarters in Suwanee. The company manufactures a variety of products, including
gloves and neck braces, that use chemical packages to warm the body.

? The Port of New Orleans has announced that it is ready for cruise ships again, and most
cruise lines are expected to return by October. Construction is under way at the port’s
new $37 million Erato Street Cruise Terminal, which is scheduled for completion by midSeptember.
? Royal Dutch Shell announced that its Mars oil and natural gas extraction platform will
resume normal production by late June. The platform, which accounts for about 5
percent of all Gulf of Mexico oil and natural gas production, was the largest one
damaged by Hurricane Katrina.
? Six Flags New Orleans will not open for the 2006 season because of damage from the
flooding caused by Hurricane Katrina, according to a company spokesman. The
company did not provide information on the park’s status in 2007.

? The Beau Rivage casino is scheduled to reopen August 29. Also expected to resume
operations this year under new ownership are what had been the Grand Casino in
Gulfport and the Grand Casino in Biloxi. Casino Magic in Bay St. Louis, Boomtown
Casino, and Treasure Bay (the latter two in Biloxi) are also expected to reopen this year.
Collectively, these casinos will employ 6,500 employees.
? In March 2006, the three Gulf Coast casinos still operating took in $63.8 million in gross
gaming revenues, compared with $117.8 million in March of 2005. This loss was partially
offset by increased revenues—$159.7 million in March 2006 compared with $141.7
million in March 2005—generated by casinos in counties up the Mississippi River.
? Sales of large sport utility vehicles produced at the Nissan plant in Canton fell by doubledigits in March compared with a year ago as consumers turned to more fuel-efficient
vehicles, according to Nissan’s figures.

? Quebecor World Inc. will close its book printing plant in Kingsport, eliminating about 425
jobs. The closure should be completed by the third quarter of this year. Quebecor, one of
the largest commercial printers in the world, prints products including magazines, books,
and catalogs.
? In Cookeville, Russell Stover Candies laid off 475 employees and turned its 30-year-old
candy factory into a warehouse. The move comes less than a year after the company
laid off 400 people when it eliminated two of the plant’s three shifts. A company
spokesman declined to specify causes of the cutbacks.
? A mix of new attractions and restaurants helped make 2005 a record year for Pigeon
Forge’s tourism industry. Gross business receipts totaled more than $777 million last
year, up 9 percent from 2004. A number of new attractions are debuting this year,
including WonderWorks, an educational amusement park.
This information was compiled by Dave Avery, a senior economic analyst at the Atlanta Fed.
Illustrations by Jay Rogers

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Economic Research
BOOK REVIEW

Drilling Deeply Into Southeastern Oil History
As oil prices hit a new nominal high this year, politicians, businesspeople, and citizens
have made oil and gas a frequent topic of conversation. Energy traders are hanging on
every bit of news about diplomatic concerns over Iran’s nuclear policy, political unrest in
Nigeria, and energy nationalization in Venezuela.
But oil is produced at home as well as abroad.
While the United States is the largest importer of oil, it is also one of the top five
producers of oil in the world. And the South has played a significant role in the nation’s
oil and gas business; nearly half of current U.S. production comes from the South and
its offshore federal waters. Although Texas, Louisiana, and the Gulf of Mexico have had
the lion’s share of discoveries, Alabama, Mississippi, and Florida have had their own
finds and, as a result, experienced oil fever, albeit to a lesser extent than other areas
did.
The causes and history behind oil fever in the Southeast might be unknown to most of
University Press of Mississippi
us unless we read Drilling Ahead: The Quest for Oil in the Deep South, 1945–2005 by
ISBN 1-5780-6811-8, $35
Alan Cockrell, a petroleum geologist. While Drilling Ahead doesn’t cover mainstream oil
production in the Southeast, it places the search for oil—and the frequent deadends in that search—in a historical context.
Cockrell uses interviews, periodicals, and public records to depict the people behind the discoveries. He intended this book
as a continuation of Dudley Hughes’ 1993 book, Oil in the Deep South: A History of Oil Exploration in Alabama, Mississippi,
and Florida, 1889–1945. Cockrell’s book covers the peak oil production period as well as the early, large finds and their
subsequent declines, particularly in Alabama and Mississippi (Florida had only one major field, the Jay Field, with less
extensive overall exploration). His history does not include the much larger finds in Louisiana.
The book compiles a plethora of information about who made the oil discoveries, emphasizing the importance of the
individuals behind the oil-producing wells and the numerous dry ones. Without these personalities at play, Alabama,
Mississippi, and Florida would never have entered into oil production. The risks were huge, but so were the potential
rewards. That combination is the main driver of oil fever.
Cockrell combines facts as well as personal stories to reveal the importance of these speculators and their drive to discover
and market Southern oil and gas.
The driller personality
The search for oil can be addictive, the author shows—a gamble with large payoffs for the people with intelligence, people
skills, luck, the right people around them, and risk-loving behavior.
The oil and gas business has few sure bets: From not knowing what will be at the end of the well (ranging from nothing to
poisonous natural gas, perfect crude oil, saltwater in the oil, or natural gas that needs a new pipeline to get to market) to
political issues (such as price controls) to fluctuating international demand (based largely on the strength and demands of
numerous economies) to the rapid increase of supply in other countries (especially the Middle East).

Drilling also has its excitement. Cockrell describes oil or gas bursting into the air, one geyser even ruining the paint of one
observer’s brand-new car. The man did not seem to mind the loss; the paint job was well worth the thrill of seeing the thick
crude oil exploding out of the earth.
Engulfed with details
For readers not already familiar with oil places and people, the book might overwhelm because of all the minute details.
Instead of focusing on the life and work of a few key personnel in the oil and gas field, the author overpowers the reader with
names and details of hundreds of people along with a brief history of their lives or their companies.
The important names come up again and again throughout the book and are recapitulated at the end, but keeping track of
the key players in the sea of names early on is challenging. Cockrell uses chronology and location to structure the book,
instead of following a select few for their entire careers.
By trying to cover the entire 1945–2005 period, Cockrell gives the reader a thorough overview of the people, the geology
behind petrochemicals, the financial backing, and the simple fortitude it took to find oil. These oil players become real people
with stories of friendships, superstitions, and other interesting human characteristics.
Drilling Ahead is a significant historical reference for the strongest years of oil production in Alabama, Florida, and
Mississippi. The book documents for future generations an important part of these states’ histories. While Cockrell’s account
may try to include too much information about oil exploration in the region, it may be that the author himself has his own bit
of the oil fever.
This article was written by Sarah Dougherty, an economic analyst at the Atlanta Fed.

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Economic Research
Research Notes and News
Research Notes and News highlights recently published research as well as other news from the Federal Reserve
Bank of Atlanta.
Fed economists point to financial system risks from housing GSEs
The two largest portfolios of residential mortgage debt in the United States are held by Fannie Mae and Freddie Mac, which
are government-sponsored enterprises (GSEs). Together, their portfolios account for about 20 percent of a $7.7 trillion
market.
Operating with unique congressional charters, which have created a perception in financial markets that their obligations are
guaranteed by the federal government, these two entities maintain investment portfolios that have become increasingly
controversial because of their size, their management, and the systemic risks they pose to the financial system, according to
three Atlanta Fed research economists.
A recent working paper by Robert Eisenbeis, Scott Frame, and Larry Wall discusses these large investment portfolios’ risk.
They note that the Fannie Mae and Freddie Mac mortgage portfolios have become the central policy issue in the
congressional debate in terms of the GSEs’ overall safety and soundness and an appropriate approach to supervising and
regulating them.
The authors provide a historic framework regarding Fannie Mae (formerly known as the Federal National Mortgage
Association), created in 1938, and Freddie Mac (also known as the Federal Home Loan Mortgage Corp.), an entity created
by Congress in 1970. They also describe the dramatic growth of the GSEs, noting that Fannie Mae (with more than $1
trillion in assets in 2003) and Freddie Mac ($803 billion in assets in 2003) are the second- and third-largest U.S. companies
in terms of asset size.
The authors evaluate a number of policy options for reducing Fannie Mae’s and Freddie Mac’s enormous mortgage-related
investment portfolios. They conclude that limits on the portfolio sizes—either assets or liabilities—would be the most
effective approach to mitigating their inherent systemic risk.
Working Paper 2006-2
April 2006
Peering inside the “Black Box” of credit and debit card transactions
Each year, hundreds of millions of credit and debit cardholders make billions of transactions worth trillions of dollars. Yet few
consumers are aware that such transactions travel through, and are made possible by, a highly evolved group of
intermediaries that sign up merchants to accept cards, handle card transactions, manage the dispute-resolution process,
and, along with regulatory agencies, set rules that govern card transactions.
A recent article by Ramon P. DeGennaro demystifies the “Black Box” of the transactions process for payment cards. After
describing a simple transaction with a private-label card, the author then considers the complications introduced by generalpurpose cards, such as Visa and MasterCard, emphasizing the key roles of merchant acquirers and card processors.
Merchant acquirers, who sign up merchants to accept cards and who provide or arrange for processing, bear most of the
risk of loss if merchants fail to make good on credit transactions disputed by customers. To guard against such losses,
acquirers carefully evaluate the credit quality of merchants seeking or using the acquirers’ services.
The article delineates some of the risk factors associated with specific industries, merchant types, and transactions that

influence the price merchants pay for acquirers’ services. Finally, the article discusses some ways that merchant acquirers
manage risk, especially the risk of fraud.
Economic Review
First Quarter 2006
Examining the changes in female labor force participation
For policymakers, identifying the factors contributing to changes in labor force participation over time is important for setting
appropriate policy regarding the nation’s productivity. Although the factors contributing to such changes over the past six
decades have been well documented, more recent trends in women’s labor force participation beg further scrutiny.
In a recent article, Julie Hotchkiss dissects the changes in the labor force participation rate over the past 30 years among
women aged 25 to 54. Using Current Population Survey data from the Bureau of Labor Statistics, the author focuses
especially on the unprecedented 2.7 percentage point decline in women’s participation rate between 2000 and 2005. While
changes in the observed behavior of educated women and in characteristics such as the number of young children have
contributed to the decline, the results suggest that the largest contributors have been unobserved changes.
From a policy perspective, the presence of unobservables is not very satisfying or informative. Nonetheless, the large role of
unobservables in determining labor force participation rates suggests that a rebound to participation rates seen in 2000 is
not obviously forthcoming or likely to be easily predictable.
The next step in studying these trends, the author believes, is further investigation of how labor force participation decisions
are made in a family context and how these decisions have changed over time.
Economic Review
Second Quarter 2006
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Economic Research
Southeastern Economic Indicators
Alabama

Florida

Georgia Louisiana Mississippi Tennessee

6th
District

U.S.

Total Payroll
Employment
(thousands)a

2006Q1

1,968.7

7,981.9

4,053.9

1,757.2

1,135.5

% change from

2005Q4

0.6

0.8

0.7

1.6

0.9

0.1

0.7

0.4

% change from

2005Q1

2.2

3.8

2.3

–8.8

0.3

1.3

1.5

1.5

Manufacturing
Payroll
Employment
(thousands)b

2006Q1

301.5

399.6

445.9

142.4

176.0

404.4

1,869.8

14,132.7

% change from

2005Q4

0.3

–0.4

–0.4

–1.2

0.2

–0.4

–0.3

–0.7

% change from

2005Q1

2.9

0.8

–0.1

–6.8

–2.3

–1.3

–0.5

–0.3

Civilian
2006Q1
Unemployment
Ratea

3.6

3.1

4.8

4.6

8.2

5.1

4.2

4.7

Rate as of

2005Q4

3.7

3.5

5.3

10.2

9.3

5.5

5.1

4.9

Rate as of

2005Q1

4.3

4.1

5.1

5.5

6.9

5.5

4.8

5.2

Existing
Single-Family
Home Sales
(thousands of
units)c, d

2006Q1

133.2

469.6

245.2

98.8

70.4

178.0

1,195.2

6,796.7

% change from

2005Q4

–2.1

–5.9

–1.8

1.2

9.3

0.7

–2.3

–2.1

% change from

2005Q1

8.5

–15.7

7.7

22.9

17.3

10.4

–1.2

–2.1

Single-Family
Building
Permits YTD
(units)b

2006Q1

6,753

51,257

22,006

5,409

3,218

10,359

99,002

374,331

% change from

2005Q1

10.1

3.5

2.0

5.5

21.3

13.5

5.2

1.3

Personal
Income
($ billions)c

2005Q4

135.9

607.1

289.4

128.2

76.6

189.0

1,426.3

10,490.7

% change from

2005Q3

2.3

1.9

1.9

97.9

7.0

1.4

6.8

2.3

% change from

2004Q4

5.4

6.6

5.6

1.6

5.3

4.5

5.4

4.7

Atlanta Birmingham Jacksonville

Miami

Nashville

New Orlando
Orleans

Tampa

Total Payroll
2006Q1
Employment
(thousands)b, e
% change from

2005Q1

2,761.9 19,659.1 134,721.7

2,358.0

520.9

618.2

2,436.8

739.2

418.7

1,067.4

1,314.1

3.0

1.8

3.6

3.2

2.8

–31.2

4.7

3.3

Civilian
2006Q1
Unemployment
Rateb, e

4.8

3.6

3.1

3.3

4.3

6.6

2.9

3.1

Rate as of

2005Q1

5.3

4.1

4.3

4.4

4.7

5.2

4.0

4.2

Office Vacancy 2006Q1
Rateb

19.2

—

13.5

10.5

10.3

—

9.3

12.6

Rate as of

2005Q1

22.2

—

16.9

14.3

11.0

—

13.3

15.0

Median
Existing Home
Sale Price
(thousands of
$U.S.)b

2006Q1

168.4

163.4

195.6

377.0

165.3

175.0

260.5

207.3

Median price
as of

2005Q1

159.5

152.1

164.4

339.0

152.1

142.3

194.4

172.8

a

Seasonally adjusted

b

Not seasonally adjusted

c

Seasonally adjusted annual rate

d

Data include recent rebenchmarking and other data revisions.

e

The Bureau of Labor Statistics has redefined some MSAs, adding more counties. Payroll and household statistics for some areas
may be larger than previously reported.
SOURCES: Payroll employment and civilian unemployment rate: U.S. Department of Labor, Bureau of Labor Statistics. Existing
home sales and median existing home sale price: National Association of Realtors. Single-family building permits: U.S. Bureau of
the Census, Construction Statistics Division. Personal income: Bureau of Economic Analysis. Quarterly estimates of all
construction data reflect annual benchmark revisions. Office vacancy rate: CB Richard Ellis. Most data were obtained from
Economy.com.
For more extensive information on the data series shown here, see www.frbatlanta.org/publica/econ_south/2006/q2/dist_data.cfm.

Total Payroll Employment

Manufacturing Payroll Employment

Civilian Unemployment Rate

Single-Family Building Permits YTD

Existing Home Sales

Personal Income

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Economic Research
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EDITORIAL COMMITTEE
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VP, Research Department
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Information Officer
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The views expressed in EconSouth are not necessarily those of the Federal Reserve Bank of Atlanta or the Federal
Reserve System.
Reprinting or abstracting material from this publication is permitted provided that EconSouth is credited and a copy of the
publication containing the reprinted material is sent to the Public Affairs Department.
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ISSN 0899-6571
Editor’s note: Throughout this issue, Southeast refers to the six states that, in whole or in part, make up the Sixth Federal
Reserve District: Alabama, Florida, Georgia, Louisiana, Mississippi, and Tennessee.

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Economic Research
BACK GROUND

Peachtree City photo and illustration courtesy of Peachtree City, Ga.;
Levittown photo courtesy of the Library of Congress

From the original Levittown in New York (top left), a planned
—albeit cookie-cutter—suburb developed in the 1940s, to
Peachtree City, Ga., a planned community built around the
concept of villages complete with shopping, 90 miles of paths
crisscrossing the community, and 8,000 golf carts traversing
bridges and lakes, the idea of New Urbanism has taken root.

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