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FEDERAL RESERVE BANK OF SAN FRANCISCO

MONTHLY REVIEW




Credit—and Credit Cards
Time-Deposits Trends
Brushfire: Korea vs. Vietnam

SEPTEMBER
1967




Credit— and Credit Cards
. . . Bank credit cards account for only one-sixth of the credit-card
business, but their future looks promising, especially in the W est.

Time-Deposit Trends
. . . Savings finally turned upward in early 1967, while other deposit
categories showed mixed results,

Brushfire: Korea vs. Vietnam
. . . Although Vietnam's impact on the Western economy has been
less than Korea's, the similarities are still striking.

Editor: William Burke

September 1967

MONTHLY

REVIEW

Credit— and Credit Cards
1B|

HE bank credit card has now spread
across the country, bringing both op­
portunities and problems to the banking
system. As late as two years ago, bank
credit-card plans were relatively unimpor­
tant except in California; almost everywhere
else, they were limited to local merchants
and operated by small to medium-sized
banks. But last year m arked a major turn­
ing point for these plans.
In early 1966, some of the nation’s largest
banks, undoubtedly impressed by the profit­
ability of existing credit-card plans, decided
to enter this field, and the largest operator
(Bank of Am erica) announced the creation
of the first nationwide system through a na­

T




tional licensing scheme. In response to these
developments, still more banks decided to
issue credit cards. By the end of 1966 new
plans were either operating or in the plan­
ning stage in the Pacific Northwest, the Chi­
cago area, and many areas of the East; the
credit card was now the latest in thing.
Although the bank credit card has basked
in the spotlight for several years now, rela­
tively few reliable statistics were available
on the subject until quite recently. Even now,
the available statistics combine bank credit
cards with other plans which, though often
regarded as substitutes, are not exactly the
same as credit cards. The other types are
check-credit plans and nonbank credit-card

FEDERAL

RESERVE

BANK

plans— which include the so-called travel and
entertainment (T&E) cards such as Ameri­
can Express, Diners Club and Carte Blanche.
Type I: check credit

Check-credit is a method whereby a bank
automatically makes consumer loans on a
pre-arranged revolving credit. The customer
applies for a line of credit and, if the applica­
tion is accepted, an account is opened on
borrowed funds against which the borrower
writes checks. In some plans, checks with
distinctive designs are provided to identify
check-credit accounts, while in other cases,
ordinary checks with no special identification
beyond the account number are employed.
Overdraft plans are similar in that the
existing account of a customer is assigned
an additional line of credit by the bank to
cover overdrafts. The overdrafts may be ac­
cidental or deliberate; in the latter case the
line of credit plays the same role as a checkcredit account.
For both the check-credit and the over­
draft plan, the check remains the instrument
for making purchases, and so the adoption
of either variation involves minimum changes
in existing banking procedures. Both types

District holds one-third of credit
outstanding in all bank-credit plans
Percent

No of 6ankt (627)




Total Credit (809 Million Dollars)

OF

SAN

FRANCISCO

of plan compete with credit cards because
of their provision of revolving credit, but
they avoid the heavy administrative costs
and the credit-control problems of a creditcard plan. Furtherm ore, customer-pleasing
features such as check-guarantees can easily
be added through the use of identification
cards or special checks designed like trav­
ellers checks. Nevertheless, in comparison
to the bank credit card, these plans do not
produce significantly large increases in credit
volume. The reason, as will be seen, lies in
the special characteristics of the credit card.
Type II: T&E card

Intermediate between the check-credit
plan and the bank credit-card plan is another
revolving-credit plan, the T&E card. Because
of some obvious similarities, the bank credit
card and the T&E card are frequently lumped
together, but they appeal to different m ar­
kets, and banks play different roles under
each plan. With the bank credit card, banks
run the entire operation, extending credit
from the day a merchant deposits a sales
draft to the time the cardholder pays his
bill. With the T&E card, a bank becomes
involved only if the cardholder, after signing
the appropriate bank agreement, decides to
let his bill go on a revolving-credit basis or
to use his card to borrow from the bank.
The principal advantage of the T&E card
is that it allows the bank a credit-card serv­
ice to its customers with a minimum of direct
expense; the bank only has to set up an or­
ganization to administer revolving credit. But
at the same time, the bank will not obtain
as large a volume of operations from this
plan as it would from its own plan. First
of all, T&E cardholders generally have su­
perior credit ratings and therefore are less
likely to resort to revolving-credit to pay
their bills — and when they do so, they tend
to be in debt for only short periods of time.
T&E cards thus are basically a conveni-

September 1967

MONTHLY

REVIEW

Everything Card
“Dear Customer: We’re sending you Everything, and it costs you nothing.”
So read the blurb which a major New York bank used in a recent mailing of a
million “Everything Cards” to a half million of its select customers. Some 21,000
retail establishments in the New York metropolitan area, mostly clothing and other
soft-goods stores, are enrolled under the plan. . . . The first day’s response to the
new plan literally blew a fuse at the bank’s specially installed switchboard, despite
the use of 77 special phone lines for clearing credit purchases above floor limit and
for handling “instant” loans at bank branches.

ence service for people who want to avoid
carrying cash but who do not need credit
on a regulary scheduled basis. Furthermore,
T&E cardholders need not even sign up with
a bank to obtain revolving credit, since they
can repay major transportation expenses on
a time-payment basis with the card company.
This is the only exception to the require­
ment that accounts are due when billed, but
it is an important one, since these big-ticket
items are the ones most likely to be deferred
and most likely to have otherwise required
bank financing.
Type 111: bank credit card

The prime advantage of the bank credit
card is its simplicity: banks can even use it to
attract loan demand without first establish­
ing a regular banking relationship in the
traditional sense with the customer. Card­
holders do not have to be depositors of the
bank which issues the card. Thus, in effect,
the card-issuing bank is able to make con­
sumer-type loans to other banks’ customers
as well as its own.
One alternative, check-credit, is at a dis­
advantage because most people, when plan­
ning on m ajor purchases, will obtain re­
volving credit through a retail store rather
than through a bank. In contrast, the bank
credit card fits easily into habits already es­
tablished by department-store and oil-company cards. In the public’s mind, this is just



another plastic credit card, but one with a
greater acceptance at a number of different
businesses. And in further contrast to checkcredit and overdraft plans, there is no need
to minimize the number of transactions in
order to avoid service charges on the check­
ing account.
Another alternative, the T&E card, also
has important shortcomings. The excellent
credit rating of T&E cardholders means that
they are least likely to resort to revolving
credit, the stage where the bank finally makes
a loan under this plan. In contrast, bank
credit cards rely upon a mass market— they
are designed for local expenditures on a wide
range of items and are issued to people
with average incomes.
Of course there is some overlapping of
markets, in regard to both the cardholders
who use these cards and the purchases they
make. Yet the fact remains that the bank
relies upon a high volume of revolving credit
for its credit-card revenues. There is no
membership fee for the cardholder and mer­
chant discounts tend to be low. Therefore,
the interest from revolving credit must be
the main source of income, and the bank’s
goal must be to stimulate the regular use
of cards by a large number of people for
a wide range of purchases. A high volume
of card transactions is required to support
the credit balances needed to produce suffi­
cient interest income.

173

FEDERAL

174

RESERVE

BANK

A fully-operational credit-card organiza­
tion has other advantages too. As it is geared
to handle a mass of small transactions with
a minimum of decision-making, this organ­
ization can easily take over from the bankoffice level those functions whose processing
costs are high relative to their return. A prime
example would be small personal loans; in
some banks, all personal loans below a cer­
tain size are processed as credit-card cash
advances, and overdraft facilities for depos­
itors can be treated in a similar fashion.
There are also the benefits arising from the
usual requirement that merchants accepting
cards open an account with the bank oper­
ating the plan. In practice this requirement
is a further source of new customers; since
many merchants dislike having several ac­
counts, non-card banks tend to lose accounts
to the card-issuing bank.
The major disadvantages of a full creditcard plan are simply the reverse of its ad­
vantages. Mass issuance of cards and high
volume of transactions create both heavy
start-up costs and high credit risks. The lat­
ter can be a particularly difficult problem,
since the mass distribution of cards, which
is at the heart of the plan’s ultimate profit­
ability, prevents application of unduly re­
strictive credit standards. Lack of a regular
banking relationship with all cardholders also
increases risk. The pressures to recover initial
expenses and to reach a profitable level of
operations too quickly may force a bank
to be overly generous in its initial issue of
cards and may thereby expose it to even
higher credit losses.
The first few years are the key ones: this
high-cost period determines whether a bank
abandons its credit-card plan, as some major
banks have done in the past, or whether it
finally achieves a profitable position. In a
well-run plan, the profits can be substantial
— but so too are the costs of reaching that
position.




OF

SAN

FRANCISCO

The statistics
Statistics on the credit-card phenomenon
are rather scanty, but some data are available
from the April 27 Call R eport of the three
Federal bank-regulatory agencies. As of that
date, $809 million in credit was outstanding
at the 627 banks which offered some kind
of plan.
Unfortunately, no exact breakdown is pos­
sible between bank credit-card plans and
T&E cards and check-credit plans, although
it is estimated that about 60 percent of the
total is in bank credit-card systems and the
remainder in other plans. M oreover, there
are probably more than 627 banks involved
with credit cards, since in many areas (Illi­
nois, for example) correspondent banks offer
cards and service merchants but do not carry
any credit balances. In the Call Report, also,
some banks probably over-stated their lend­
ing, while others did not report at all, be­
cause of some confusion as to what kind
of loans should be classified as credit-card
and check-credit loans. Despite these quali­
fications, however, the returns do permit
some useful generalizations to be made on
the subject.
At the moment, credit cards and check
credit appear to be a big bank’s game. Of
the 40 largest banks — those with deposits
of $1 billion or more -— all but five offer
some kind of credit-card or check-credit
plan, and in the $500 m illion-$l billion deposit-size category, over two-thirds of the
banks have a plan. Thereafter, percentage
participation falls off rapidly with size. For
banks with less than $5 million in deposits,
fewer than .5 percent offer a credit plan.
Yet 48 percent of the banks with credit out­
standing under these plans had less than $50
million in deposits.

Credit cards and other credit plans are
concentrated in a few geographic areas, prin­
cipally the Pacific Coast, the Midwest and
the North East. The Twelfth District leads,

MONTHLY

September 1967

having twice the credit outstanding of any
other district — or about one-third of the
national total — and it is followed by the
Chicago and the New York Federal Reserve
Districts. On a state basis, the leaders are
California, New York, Pennsylvania, Illinois
and Massachusetts, in that order. In terms
of numbers, the Chicago District is first be­
cause of the local predominance of unit
banks.
In the field of bank credit cards alone,
the San Francisco District’s role is even more
striking — bank credit cards account for
perhaps 80 percent of the District’s creditplan outstandings, as against roughly 50 per­
cent elsewhere. Indeed, with the single ex­
ception of Alaska, the credit card is a regular
feature of the District banking scene.
California leads the way in bank credit
cards, followed by Illinois (C hicago), Penn­
sylvania (Philadelphia and Pittsburgh), and
New York. As of the April Call Report, New
York City did not have any major bank credit
card in operation; that area’s large total in
outstanding credit was due largely to T&E
cards and check-credit. However, one major
New York City bank has since started a
credit-card operation, and still others might
follow.

REVIEW

Effects on banking practice
The key to a successful credit card pro­
gram lies in the control of credit— for exam­
ple, supervising the distribution of cards with
their associated lines of credit, and super­
vising their subsequent use to prevent ex­
cessive indebtedness and, most important,
fraud. Generally the task of credit control
is greatest during the first years, but it then
becomes more manageable as the bad cards
are gradually eliminated. Credit supervision
is ultimately a technical problem but by no
means a minor one.

Another aspect of credit control concerns
the policy of each bank regarding the amount
of credit it commits relative to its total re­
sources. The total commitment can be sub­
stantial, since cash advances are a regular
feature of most plans. Additionally, since
these lines are unsecured and automatic, the
bank may expose itself to unpredictable
surges in credit demand which it must meet
by adjusting its asset protfolio. The bank
cannot reduce credit lines that have been
widely advertised without destroying much
of its earlier selling efforts aimed at creating
a credit-card habit. The mass distribution
of cards makes it administratively difficult
to cut back on credit lines; thus the success

BANK CREDIT CARDS AND CHECK-CREDIT
Total Cred it O utsta n d in g as of A p ril 25, 1967
(Am ounts in m illions of dollars)

N ational banks
Federal Reserve
D istrict
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Boston
New York
Philadelphia
Cleveland
R ichm on d
Atlanta
C h icag o
St. Louis
M in n ea p olis
K an sas City
D allas
Sa n Francisco
Total

No. of
banks

Total
credit

No. of
banks

Total
credit

28
34
23
27
16
51
78
22
15
29
19
30

44
61
20
54
18
40
95
10
4
10
3
248

11
25
7
1
5
7
12
6
1
6
3
6

13
46
40
*

372

607

90

*Less than $50,000.
Source: Federal Reserve Board of Governors.




State
m em ber banks

State
non-m em ber banks
No. of
banks

Total
credit

Alf banks
No. of
banks

Total
credit
59
116
66
55
31
48
122
13
4
12
10
272
809

1
2
13

8
11
9
8
7
23
48
17
6
5
11
12

5
11

47
70
39
36
28
81
138
45
22
40
33
48

150

165

52

627

12
3
18
2
*

2
9
6
1
2
5
9
2
*
*

175

FEDERAL

RESERVE

BANK

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FRANCISCO

capable of handling transactions more quick­
ly and cheaply. The techniques which can
process sales-drafts can also do the same
thing for checks. Thus the credit card— al­
though it may be an indirect step toward
a more sophisticated payments transfer me­
chanism— in the meantime tends to increase
the banks’ burdens.

W est dominates large-bank
activity in credit-plan accounts

Effects on banking structure
1000

of a credit-card plan may require a bank to
make fundamental policy changes in its credit
priorities.
There is also the administrative problem
of handling the mass of paper created by
the credit card. It may well be that the credit
card reduces reliance on checks and thereby
reduces the burden of handling checks. In­
deed, the credit card is quite likely to reduce
the number of checks written, since one
check per month can pay for a num ber of
transactions that normally require payment
by separate checks. But one problem is now
replaced by another; the bank now must
process an even larger volume of paper, in­
cluding both the sales drafts that would nor­
mally be paid by check and those that replace
former cash purchases.

176

The immediate effect of the credit card is
an increase in internal clearing problems.
Ultimately, some have argued, it is a step
toward the “checkless society.” This is true
only in the sense that the system puts pres­
sure on the banks to develop a technology




As the statistics indicate, the credit card
is typically a service, offered by medium-or
large-size banks. The high start-up costs put
a premium on financial strength, and the re­
cent trend to regional and national coverage
points even more to the advantages of size.
Consequently, there is concern that the credit
card will weaken the competitive position
of the smaller banks.
But this pessimism may be unwarranted,
since the major banks are now adapting their
plans to allow varying degrees of participa­
tion by smaller banks. A prime example is
the California Bankcard Association, where­
by 73 banks of varying sizes have formed
a joint program. Under this program , a cen­
tral organization owned by the banks and
set up as a non-profit organization takes care
of certain tasks created by the use of a com­
mon card. The individual banks can share
fully in all plans of the credit-card program,
regardless of size. In fact, approximately
one-third of the membership consists of
banks with deposits of $10 million or less.
In an alternative development, the Bank
of America under its licensing program has
permitted correspondent banks of its li­
censees to issue BankAmericards under their
own name or some common name, and to
extend credit if they wish. This arrangement
is being used in Colorado and Ohio. A nother
variation is the agency-bank arrangement,
whereby a bank avoids the risk of a full
credit-card operation by participating on a
limited basis, accepting sales-drafts deposited

September 1967

MONTHLY

by merchants and processing card applica­
tions of its customers. The agency arrange­
ment, besides being widespread on the Pa­
cific coast, is dominant in the Chicago area,
where unit banking makes it essential to
achieve adequate coverage.
These new variants of the normal pattern
of “o n e -b an k -o n e-card ” help encourage
smaller banks who are trying to enter the
credit-card field. As there is no inherent bar­
rier to the entry of smaller banks, it is still
too early to tell whether the credit card will
ultimately shift the competitive advantage
more towards larger banks.
Quite apart from inter-bank competition,
the bank credit card may also affect the po­
sition of banks relative to other financial
institutions. Bank credit cards are already
involved in business accounts-receivable fi­
nancing and in some consumer-credit activi­
ties previously financed by non-bank institu­
tions. However, banks are limited in their
ability to take over larger-sized contracts by
their relatively low credit limits (often only
$300) and by credit requirements which are
stricter than those of many consumer-finance
companies. Nonetheless, the basic adminis­
trative machinery of a credit-card plan can,
in principle, be adapted to larger credit con­
tracts, and thereby can support the expan­
sion of the banks’ competitive position in
the lending field.
But this relative improvement should not
be exaggerated. Bank credit cards now ac­
count for about one-sixth of all credit ex­
tended by credit cards, but this still leaves
five-sixths in other hands. Moreover, they
amount to less than 1 percent of all non-auto

REVIEW

consumer credit ($62 billion outstanding in
A pril). Therefore, bank credit cards have
far to go before they can become a dominant
factor in consumer credit, let alone in bank
lending.
Future Effects?

Bank credit cards, to conclude, have at­
tracted well-deserved attention since they
are an important innovation in banking serv­
ices. For the individual bank, the credit card
presents a difficult management choice of
whether or not to enter this field. If the bank
does decide to enter, then there are critical
operational problems created by the issuance
and control of cards. And while these prob­
lems can be costly and difficult to resolve,
the trend is toward greater bank participation
in this or similar credit programs. After all,
cards can be very profitable, and besides
they may be necessary as a defensive reaction
to a competitor’s program.
In the overall banking system, credit cards
currently absorb only a small part of total
bank resources, and they are not yet an es­
sential banking service. Partly for this reason,
the most im portant policy tasks of the regu­
latory agencies at this time are likely to be
in supervision — to insure that there are
proper credit standards — and in market
structure — to preserve the ability of small
banks to compete in this area — rather than
in the area of monetary control. All in all,
the bank credit card may create difficulties
for individual banks, but its recent growth
testifies to its ability to provide a useful and
popular banking service.
Robert Johnston

Publication Staff: R. Mansfield, Chartist; Phoebe Fisher, Editorial Assistant.
Single and group subscriptions to the Monthly Review are available on request from the Admin­
istrative Service Department, Federal Reserve Bank of San Francisco, 400 Sansome Street,
San Francisco, California 94120



177

FEDERAL

RESERVE

BANK

OF

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FRANCISCO

Time-Deposits Trends
IM E and savings deposits rose sharply
as monetary policy eased during early
1967, but growth was more striking in other
areas of the country than in the Twelfth
District. The strengthening of deposit flows
shows up clearly in a detailed Federal R e­
serve survey of member-bank deposits con­
ducted in late April. M ore recent (but
incomplete) data indicate a continued ex­
pansion of deposits — and if anything, an
acceleration in some deposit categories.

T

San Francisco District still boasted the larg­
est volume of passbook-savings activity.

Passbook savings
Savings deposits increased throughout the
country between late-January and late-April
’67, in sharp contrast to the 1966 experi­
ence. In this District, passbook savings rose
at close to a 1-percent annual rate, to $15.4
billion, whereas elsewhere they increased at
a 5-percent annual rate. The slower regional
rate of growth, following a greater-than-national decline last year, caused a slight re­
duction in the District’s share of such de­
posits — from 23 percent in late 1965 to
2\V2 percent this past spring. Even so, the

The inflow of funds into savings this year,
like the substantial outflow during 1966,
reflected the sophisticated response of savers
to interest-rate considerations. During 1966,
the 4-percent ceiling rate lagged behind other
deposit rates and behind m arket rates (such
as the Treasury-bill rate ), and funds con­
sequently flowed out of such deposits. D ur­
ing the early part of this year, on the other
hand, as the easier tone in the m arket brought
the bill rate below 4 percent, savers again
began to see the attractions of the traditional
passbook form of savings.

The District share declined despite the
fact that District banks tended to pay the
4-percent ceiling rate on practically all (99
percent) of their savings deposits, not only
during the late-April survey but also at the
time of each preceding survey. In contrast,
banks elsewhere paid below the maximum
4-percent rate on 13 percent of their deposits
this past January and April.

Inflow into passbook savings improves after 1966 decline . . .
weakness largely due to higher returns available on other instruments
Percentage Held, by Maximum Rate Paid
Billio n s of Dollars
Annual Change (P e rc e n t)
100




80

60

- 4 .0 0 %

40

20
Less Thon

.1 J_

R ate Spread (P e rc e n t)

MONTHLY

September 1967

REVIEW

High rates stimulate sharp expansion of consumer-type deposits . . .
W e s t offers highest rates, so W e s t outpaces nation until recently
Billions of Dollars

Perce n ta g e H eld, by Mo«imum R ate Paid

15.0

100

1 0 .0

Annual Change ( Percent)

Rate Spread (Percent)

-

May

Jon.

Apr.

1966

1967

1967

S.F.

SF

Olher
Olh«f
Dec. 1965 May 1966

Consumer-type time
Consumer-type time deposits continued to
expand rapidly in all Districts during the
most recent survey period, although the
growth was not quite so explosive as it was
during 1966. These deposit instruments, all
under $100,000, include savings certificates,
savings bonds, and other negotiable and nonnegotiable instruments, as well as time de­
posits on open account.

The San Francisco District posted a 22percent annual rate of gain in such deposits
during January-April 1967 — only half the
rate of gain reported elsewhere. But in ear­
lier survey periods, covering roughly the
first and second halves of 1966, consumertype deposits in this District increased at
annual rates of 218 and 72 percent, respec­
tively — far greater gains than those reported
elsewhere. With deposits of $4.0 billion on
the books this past April, the District’s share
of the total thus was 14Vi percent as against
only 6 percent in December 1965.
The rapid growth of consumer-type de­
posits reflects the higher return available



S.F.

S.F.

Other Other 1995
Jon.1967 Apr. 1967

from them than from passbook savings. After
rate ceilings were first raised above AV2 per­
cent in December 1965, District member
banks on successive survey dates paid maxi­
mum rates of over 4 Vi percent on 93 per­
cent of their deposits. (In fact, prior to the
Federal Reserve rollback of rate ceilings
last summer, they paid over 5 percent on
60 percent of their deposits.) Yet, all this
time the ceiling rate on passbook savings
remained at 4 percent.
In the rest of the nation, member banks
have consistently paid a lower maximum
rate on consumer-type deposits than have
their Western counterparts. This April, for
example, they paid over AV2 percent on 74
percent of such deposits. Yet in the latest
survey period, with consumer-type deposits
as with passbook savings, they increased
their deposits faster than District banks de­
spite a lower structure of deposit rates. But
the Western banks’ performance was affected
of course by the higher rates offered by the
highly competitive savings-and-loan associa­
tions in this region.

! 79

FEDERAL

RESERVE

BANK

Business-type time
Business-type time deposits, especially the
large-denomination time certificates of over
$100,000 denomination, posted mixed re­
sults during each of the survey periods. New
York, which accounts for about two-fifths
of such deposits, experienced large declines
in late 1966 and early 1967, but other Dis­
tricts— especially San Francisco and Chicago
— meanwhile posted substantial gains. (This
summer, however, m ajor New Y ork banks
recorded a very large increase.) San Fran­
cisco, with $3.1 billion on the books this
past April, at that time accounted for 18
percent of business-type deposits.
This District overshadowed the national
performance during each survey period, de­
spite a gradual slowdown in its rate of
growth. In two survey periods last year, it
posted 49-percent and 29-percent annual
gains, respectively— far in excess of the na­
tional growth— and in January-April 1967,
it posted a 9-percent annual gain at a time
when the New Y ork decline was causing a
net decline nationally.

The slower District growth this year re­

OF

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FRANCISCO

flected a reduction in rates offered on large
CD’s. Maximum rates of over 5 percent were
paid on 99 percent of such deposits on the
January survey date, but on only 12 percent
of such deposits in late April. (In April,
maximum rates of AVi percent or less were
offered on three-fourths of the total.) The
same downward shift in rates was evident
elsewhere; maximum rates of over 5 percent
were paid on 67 percent of C D ’s in January,
but on only 15 percent of such deposits in
April.
The spread between the ceiling rate on
CD ’s and the Treasury-bill rate widened to
165 basis points in April, but the reduction
in effective CD rates and the continued com­
petition for funds affected the inflow into
business-type deposits. The San Francisco
District, as mentioned above, reported a
slowdown in its inflow early this year. Most
notably, New York suffered a 27-percent
annual rate of decline in the January-A pril
period— a decline more than twice as great
as the one it recorded during the 1966 tightmoney period— before staging a sharp turn­
around this past summer.
William Burke

Western banks a ttra ct increasingly large share of business-type deposits
. . . slower growth in early '67 reflects rate reductions on large C D 's
Billio n s of Dollars

Percentage Held, by Minimum Rate Paid

10.0

100 1-1

- Rolio S c a le

S-F.

180



S.F.
Other
Other
Dec. 1965 May 1966

Annual Change (Percent)

S.F.
Other
Apr.1967

Dec.
|965

Rate Spread (Percent)

September 1967

MONTHLY

REVIEW

Brushfire: Korea vs. Vietnam
H E nation is now involved in its second
limited war of the last 15 years. In
each case, military requirements reached be­
yond existing inventories of military person­
nel, materiel and equipment to utilize some
of the nation’s general resources, including
those that had to be bid away from civilian
use.
Military actions became significant, in
1950 and again in 1965, when the national
economy was already at a high level of ac­
tivity. Some slack was available both times
— more so at the time of Korea than Viet­
nam— but manpower and machinery were
fairly well utilized before either of these
military actions got underway. World W ar
II, in sharp contrast, began when the nation
was operating well below its potential.
In mid-1950, when full-scale invasion of
South Korea brought an end to an uneasy
peace, 87 percent of the nation’s m anufactur­
ing capacity and all but 5.4 percent of its
labor force were already being utilized. In
m id-1965, when escalation of the Vietnam
conflict took place after several years of
limited American involvement, 89 percent
of the nation’s manufacturing capacity and
all but 4.6 percent of its labor force were
at work.

T

Towards full utilization
During that earlier brushfire war, military
expenditures of the Departm ent of Defense
rose from $12 billion in fiscal 1950 to $44
billion in fiscal 1953. During the present
conflict, DOD spending has risen from $46
billion in fiscal 1965 to perhaps $76 billion
in fiscal 1968. (Thus, outlays attributable
to Vietnam have jumped almost $30 billion
over the last several years.)
Although the dollar increases are com­
parable, the overall burden was larger in
the Korean conflict of 1950-53. Military ex­



penditures then increased from 5 to 12 per­
cent of the nation’s output of goods and
services, whereas spending now has risen
from 7 to 10 percent of GNP. Also, in the
first two years of armed strife, the armed
services expanded from 1.5 to 3.6 million
men in the Korean war and from 2.7 to 3.4
million in the Vietnam war. Besides, it must
be remembered that in the interval between
the two conflicts the civilian labor force in­
creased about one-fourth and manufacturing
capacity practically doubled.
Because of the larger buildup during the
Korean conflict, the movement of civilians
into the military services was greater then
than now. Moreover, the military at that
time relied more heavily on those who were
likely to be in the work force, such as re­
servists and National Guardmen, whereas
the military today depends on the conscrip­
tion not only of workers but of many who
are outside the labor force. Consequently,
the unemployment rate dropped more steeply
during the Korean conflict, from 5.4 to 2.5
percent, as against a downtrend of 4.6 to 3.9
percent during the present war.
Korea: three stages
A detailed examination of the Korean-war
period reveals a sharp expansion of employ­
ment paralleling the expansion of military
demand. Rising civilian demand of course
played an important role in GNP and em­
ployment growth, but a sizable share of the
increased labor requirement was attributable
directly or indirectly to the war effort.
Nonfarm employment rose substantially
between June 1950 and June 1953. National
employment increased at a 4-percent annual
rate during this period and Western employ­
ment increased at a 6Vi-percent rate, with
strong gains being reported by almost every
industry. Aircraft plants, especially in the

FEDERAL

RESERVE

BANK

Korean period displayed faster rise
in jobs, faster decline in jobless
Milli ons of W orker

60

Ratio Scale

Vietnam
\

_

OTHER U.S.

40

..................... ..
Korea

30
20

10

Vietnam

WEST
Korea

/

Unemployment Rote (Percent)

6
(Korea)
Ot her

1950
1965

182

1952
1967

West, added workers at a much faster rate
than did other installations. Employment
gains were notable throughout Twelfth Dis­
trict states, but (Southern) California, Ida­
ho, and Nevada expanded far more rapidly
than others. This expansion largely reflected
the West’s increasing share of DOD contract
awards, from 16 percent in fiscal 1951 to
22 percent in fiscal 1953.
The first stage of the conflict, between
June 1950 and April 1951, was marked by
sharp employment gains— especially in the
West, which grew 50 percent faster than the
rest of the nation. This rapid expansion was
made possible by the greater slack then avail­
able in the Western economy; in June 1950
the jobless rate in the District was 7.6 per­
cent, as against 5.4 percent nationally. M ore­
over, the expansion was made possible by
accelerated migration into this region; Cali­
fornia, for example, had 73 percent more
inmigrants in fiscal 1951 than in the pre­
ceding year.




OF

SAN

FRANCISCO

The second stage, between April 1951 and
April 1952, was marked by a slowdown in
Western growth and by the stabilization of
employment elsewhere. Nationally, activity
declined in the auto, textile, and furniture in­
dustries, but these industries were relatively
unim portant in the West’s industrial struc­
ture. In this region, meanwhile, employment
in aircraft plants continue to increase sharply,
but activity declined in the construction and
lumber industries, in part because of Federal
Reserve restrictions on mortgage lending.
In the third stage of the conflict, between
April 1952 and June 1953, national business
activity became stronger and at the same
time more diverse, being concentrated in
other industries than aircraft. Regional busi­
ness activity also accelerated, but most of the
growth occurred in California, since a con­
tinued slowdown in construction and lumber
hampered the further expansion of the
Northwest economy.
Vietnam: two years
In the Vietnam conflict, nonfarm employ­
ment rose substantially between June 1965
and June 1967, increasing at a 4.1-percent
annual rate in the nation and at a 4.3-percent
rate in the West. The West’s slightly faster
rate of growth was made possible, just as
before, by the greater slack already existing
in the regional economy; the jobless rate in
June 1965 was 5.5 percent in the West as
against 4.5 percent elsewhere. The faster
Western pace was also made possible by con­
tinued in-migration, although the migration
rate in the last several years was lower than
it was during either the Korean conflict or
the early 1960’s.

The growth of employment, during the
present conflict as during Korea, has depend­
ed heavily on the aircraft sector. Growth has
been most notable in the Seattle area; here
an aerospace expansion, based on the commercial-aircraft boom as well as on Vietnam

September 1967

MONTHLY

REVIEW

demands, has stimulated the expansion of
many other industries. (Construction, for
example, has been strong in Seattle but very
weak in other Western areas.)

West, unlike nation, grew faster
during Korean-war period

Perhaps the most notable aspect of the
recent period, however, has been the failure
of the West to outstrip other areas as it did
during the Korean period. In the present
conflict, the W est’s share of DOD contract
awards has actually declined, from 27 per­
cent of the total in early 1965 to 20 percent
in late 1966. Moreover, expansion has been
hindered by production problems in plants
producing commercial aircraft. In those in­
stallations, the delivery of engines and com­
ponents has failed to keep up with orders,
causing some retrenchment in hiring activity.
This pause, coming at the same time as the
recent weakening in business investment
spending, has contributed to the first-half ’67
sluggishness in the District’s economy.

I— i---------- ---------- r

Annuol Change (Percent)
-5
0
5

1I0

40

ir

45

50

- r-

55

1

TOTAL

Aerospace

Other Mtg

r - ■Vietnam

Government

Vietnam

Construction

WEST

OTHER U.S.

£

Trade

Service

W h y the periods differ
The West’s faster rate of growth during
the Korean period was sparked by a greater
gain in aircraft manufacturing. Of course that
growth started from a very low level of activ­
ity, whereas the recent growth occurred when
the aircraft industry was already booming
because of commercial-jet orders. The re­
gional aerospace industry has lagged slightly
behind its national counterpart’s 13-percent
growth rate over the past several years,
whereas it exceeded the national growth rate
with a 55-percent annual gain during the
Korean period.

not possessed the same large reservoir of idle
facilities as heretofore. Consequently, the rise
in regional aerospace employment, although
noteworthy, has failed to match the phe­
nomenal growth of the earlier period.
In construction, activity was stimulated
during the Korean period— at least during
the initial stages of that period— by the re­
gion’s need for housing and manufacturing
facilities to handle the inflow of defense work
and defense workers. In the last several years,
on the other hand, the defense expansion
came at a time when housing was overbuilt.
Besides, with a reduced rate of in-migration,
new demand for housing decreased except in
such areas as Seattle, and with a reduced
availability of money, mortgage funds all but
disappeared.

The regional defense-manufacturing indus­
try received a rising share of an increased
volume of DOD contracts during the Korean
period. Besides, it was able to take advantage
of this increased inflow because of its reser­
voir of idle workers and manufacturing facil­
ities. More recently, however, the industry
has received a declining share of a rising
volume of DOD contracts— and besides, has

In sum, business activity in the West has
responded more slowly to Vietnam-war de­
mands than it did a decade-and-a-half ago to
Korean requirements. Thus, despite the
many striking similarities between the two
periods, the growth pattern has been some­
what more modest to date in the present
episode.
Donald Snodgrass




FEDERAL

RESERVE

BANK

OF

SAN

FRANCISCO

Western Digest
Changes in Bank C red it

Commercial-bank credit declined seasonally by nearly $250 million at large
District banks during August, with the reduction divided about equally between
loans and investments. Most of the loan decrease was due to sizable repayments by
petroleum refiners, retail firms, and saies-finance companies. The bulk of the reduc­
tion in investment portfolios was in Treasury bills.
O verproduction of Petroleum ?

The flow of crude petroleum to District refineries has surpassed processing
activity in recent weeks, and inventories of crude have consequently increased.
Im ports of foreign crude have outstripped year-ago levels, and increased supplies
have also been received from Alaska and from domestic sources outside the District.
. . . O n the national scene, fears of overproduction have now replaced the earlier fears
of shortage inspired by the Mideast crisis. After an initial upsurge in production, the
Louisiana petroleum regulatory agency cut back production and the Texas authorities
announced plans to follow suit. Soon thereafter, the Arab countries announced that
they would resume oil shipments to this country as well as to Britain and West
Germany.
Farm Labor Developments

Although California’s harvest season was nearing its peak, employment of tem­
porary domestic workers declined 19 percent (30,000) below the year-ago figure
during August. But because of the greater-than-usual bunching of harvests in early
September, the California Farm Labor Service filed a request to im port 9,625 Mex­
ican nationals for harvest work, and the U. S. Labor Departm ent eventually permit­
ted the importation of 8,100 workers. Last year, 7,800 contract foreign workers
were employed during the peak harvest period.
Prolonged C op p er Strike

Despite heavy production losses caused by the two-month-old shutdown of
copper mines and refineries, the strike has had only a minor effect to date on the
dealer and exchange markets. The spot quotation for the metal on the London Metal
Exchange has risen only 3 cents a pound— from 45 to 48 cents a pound— since midJuly. This easiness reflects the fact that fabricators’ stocks are still considered sufficient
to meet defense and civilian demand. However, Administration leaders met with the
m ajor copper firms and union negotiators in early September in an effort to settle the
strike before it endangers the defense program and the regional economy.