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MONTHLY REVIEW
TWELFTH

FEDERAL

RESERVE

DISTRICT

Fe d e r a l R e s e r v e B a n k

O c to b e r 1949

of

S a n Fr a n c i s c o

REVIEW OF BUSINESS CONDITIONS
iv e r g e n t

trends have marked the various segments

of the Twelfth District economy in recent months,
D
and no clearcut over-all tendency is apparent. Industrial

employment and payrolls have shown moderate improve­
ment, and construction activity increased during the third
quarter, while agricultural marketings and farmers’ cash
income have generally continued to run below last year’s
levels and retail trade, except in automobiles, is appar­
ently still lagging somewhat. Preliminary figures for
October, however, indicate some improvement in depart­
ment store sales, after allowing for seasonal variation.
Demand for bank credit, as measured by volume of busi­
ness and agricultural loans, turned upward seasonally in
September, and continued to increase through October
except for a sharp decline in the first week of the month.
Consumer instalment loans outstanding at commercial
banks continued to rise. Major categories in this increase
are retail automobile instalment paper and repair and
modernization loans. The volume of consumer instalment
loans made in September by Twelfth District commercial
banks, however, was smaller than in August, the first
monthly decline since February.
The steel strike

The most threatening cloud on the business horizon at
the beginning of the final quarter of the year was the out­
break of the steel strike. This development has exerted
a sobering influence on business sentiment which had
shown a decided improvement following the moderate
recovery from the midsummer lows of industrial output
and depressed prices. Settlement of protracted strikes
among San Francisco warehousemen at the end of Sep­
tember and Hawaiian longshoremen in mid-October,
with promised resumption of normal shipping activity on
the West Coast, had raised hopes of rapid improvement
in many lines of business. These expectations had to be
deferred or at least were overshadowed by apprehensions
caused by the nationwide steel strike.
Fortunately for Western industry, the impact of the
steel strike was mitigated by the circumstance that not
all the steel mills in the District were struck. A large
integrated iron and steel plant in Southern California is
continuing to operate and, in fact, has just blown in an
additional blast furnace which about doubles its pig iron
capacity. Several small steel rolling mills, including two
in California and one each in Oregon and Washington,




have also been unaffected by the strike. As a consequence,
steel mill operations in the West during October were
scheduled at about 20 to 25 percent of capacity as com­
pared with less than half that rate for the nation.
Another favorable circumstance was the existence of
relatively large warehouse stocks in the hands of western
steel distributors at the outbreak of the strike, particularly
in San Francisco. Many fabricators were also reported to
have had reasonably adequate inventories, except for cer­
tain specialty items. However, these stocks were being
rapidly depleted in October, especially in such products
as galvanized sheets and strip steel. Fabricators engaged
in extensive projects, such as the installation of large
gas pipe lines and similar quasi-public works, being de­
pendent upon direct mill shipments, were particularly
vulnerable. Some of the steel fabricating plants were
themselves strikebound by mid-October. Western coal
production was only briefly affected by the walkout of
coal miners.
Construction and lumber dem and turn upward

Individual District industries have responded to vari­
ous cross currents of demand during the past few months.
Residential building, the mainstay of the construction
industry, after declining in July turned sharply upward
in most states of the District in August ; the upturn con­
tinued into September. For the United States as a whole,
building construction was well maintained in the third
quarter— at a level relatively higher than in the Twelfth
District— as compared with the volume of a year ago.
The demand for construction lumber brought a marked
increase in orders to western producers ; the mills of the
Douglas Fir area shipped out more lumber in September
than in any month since early 1948. Export demand also
improved somewhat, and prices began to firm again, re­
versing the long downtrend which apparently reached

Also in This Issue

The Flax Situation
Devaluation of the Pound
Department Store Sales: Dollar
Volume vs. Physical Volume

106

FEDERAL RESERVE B A N K OF SA N FRANCISCO

bottom in July. District pulp and paper and plywood mills
also experienced a business pickup in September with
improved prices for their products.
Nonferrous metals

The District output of nonferrous metals moved gen­
erally downward during the third quarter, continuing the
trend of previous months. After a price rebound in July
and early August, lead weakened again at the end of
September, reflecting the effect of substantial foreign
offerings. As of October 14, lead was priced around 13
cents per pound, about 1 cent above the low point of last
June. Zinc scored a small price increase between July
and September, but in consequence of the steel strike fell
again in October to about the mid-summer low. Copper
has remained relatively stable in price since mid-July at
around 17.5 cents per pound; domestic consumption of
refined copper in September was reported to be at the
highest level since March, and October demand promised
to equal September’s record. District aluminum mills
were forced to cut back production in October because of
a seasonal power shortage in the Columbia River area.
Dem and for heavy fuel oil remains low

California oil production has been tending downward
all year because of slack demand for the heavier refined
products. With a record number of motor cars in opera­
tion, the demand for gasoline and Diesel oil has held up
to approximately the levels of last year, but the lagging
consumption of heavy fuel oil, which is a by-product of
gasoline refining, has created a serious problem for the
industry. Stocks of crude oil and petroleum products in
the Pacific Coast area at the end of August reached the
highest level since January 1943, 132 million barrels, 40
million of which were fuel oil. Heavy fuel oil prices have
been weak all year; a further cut of 35 cents per barrel
was made at the end of September, bringing the price
down to $1.25 per barrel in cargo lots. This was well
below any previous postwar figure and about 10 cents per
barrel under current prices at the Gulf Coast. Shipment
of heavy fuel oil to the Atlantic Coast was inaugurated
by one large California producer in August and a sub­
stantial movement occurred in September, with other
producers preparing to follow suit. These are the first
shipments of this kind since before the w7ar.
Fruit canning season ends in California

Early October marked the virtual completion of the
California fruit canning season. Total fruit packs will run

October 1949

well below those of recent years but are better balanced
as to varieties and are of higher average quality. Because
of a heavy carryover of apricots, canners put up the
smallest pack of this product since 1940. Restricted sup­
plies of pineapple, due to the Hawaiian dock strike, led
to a drastic curtailment of the fruit cocktail pack as com­
pared with the excessive pack of last year. Very large
crops, available at low prices, induced large packs of cling
peaches and pears. Packs of tomato products are expected
to run materially below those of recent years. The Depart­
ment of Agriculture placed orders with Pacific Coast
packers in August for approximately 700,000 cases of
canned peaches to be used in the subsidized school lunch
program. The tone of the market for canned fruits and
vegetables has improved since midsummer and the indus­
try is viewing its prospect somewhat more optimistically
at this time.
A late season run of pink salmon in Southeastern
Alaska brought the total 1949 Alaska salmon pack to
4,375,000 cases, the largest since 1944. Lower prices,
however, with fewer red salmon this year, reduced the
value of the pack about 17 percent below that of last
season.
N o support for California's early potatoes

California’s early-potato growers were notified recently
that they will not be eligible for price support on their
1950 and subsequent crops. Though the new price sup­
port law makes support mandatory for potatoes at from
60 to 90 percent of parity, eligibility for support can be
conditioned upon approval of marketing programs. Since
$204 million was lost in the purchase and sale of last
year’s potato crop, the Government has proposed market­
ing programs in several producing areas to hold down
supplies and thereby limit Government price support out­
lays. California growers, however, voted against such a
marketing program last June.
This action by the Department of Agriculture may be
significant as a possible trend in policy with respect to
other price-supported commodities, but it is doubtful that
it will affect California’s early-potato growers appreci­
ably. Since the crop is marketed from April 1 to July 15,
growers are faced with little competition from other
potato-producing areas and usually obtain prices above
support levels. Consequently, these growers are unlikely
to put themselves under the marketing program, though
the Department’s announcement implied that such an
action might bring about resumption of price support.

THE FLAX SITUATION

F lax

has been grown in various parts of the world for
many centuries. Linen, which is made from the fiber,
is one of the oldest textile materials known, and the seed
was long used for food. Flax for fiber was among the first
crops grown in this country by the colonists and was
almost universally cultivated until the invention of the




cotton gin made cotton the more important textile. Ore­
gon is now the only State in which flax for fiber is grown
commercially. Flaxseed is no longer important as food,
but linseed oil, which is crushed from the seed, is a very
important component of a number of industrial products.
At the present time Russia and the Baltic countries are

107

M O N T H L Y REVIEW

October 1949

the principal producers of flax fiber, and the United
States, Argentina, Russia, and India lead in the produc­
tion of flaxseed.

Flaxseed In the United States
Flax grown for seed is sown thinly, is short in straw,
and produces heavy branches and a large quantity of
seed. It grows best in areas having either annual rainfall
of 20 inches or more or effective irrigation, and it should
not be exposed to hot dry winds or extremely high tem­
peratures. Flax grows to best advantage in rotation with
crops which will help clear the land of weeds and provide
good soil food. It is a shallow-rooted crop and prefers a
firm seedbed on heavy soil.
The quality and value of flaxseed are dependent on
weather conditions during the growing season, especially
the soil-moisture supply, temperature, and length of the
season, and on the inherited factors in the variety grown.
The major producing area of the United States is in the
north central States of Minnesota, North and South
Dakota, and Montana. In these States flax is grown as a
spring crop— planted after the danger of severe frost is
over and harvested early enough to avoid the midsummer
heat and insects. In California, Arizona, and Texas, flax­
seed is planted in the late fall and is harvested early the
following summer. In these areas flaxseed is grown under
irrigation so the dangers of drought during the growing
season and rain during the maturing season are largely
eliminated.
Flaxseed is grown principally for linseed oil, which is
extracted by crushing the seed in heavy hydraulic presses.
The seed yields about one-third oil by weight (about 70
percent of the value) and two-thirds meal, the propor­
tions varying somewhat with the variety, growing condi­
tions, and efficiency of the extracting operation. There is
an ever-continuing search for new varieties of seed having
higher oil content combined with high drying-quality oil.
Linseed oil is considered the most important natural dry­
ing oil because of its inherent property of absorbing oxy­
gen from the atmosphere, making a protective coating on
the surface of the material being covered. The paint and
varnish industries, then, absorb the greatest amounts of
linseed oil. The manufacture of linoleum, oil cloth, and
printing ink also take considerable quantities, and smaller
amounts are used in the production of patent leather,
cooking fats, soaps, and lubricants.
The other important product of the seed, linseed meal
or cake, is a valuable concentrate feed used as a protein
supplement in livestock feeding. The tow fiber of the flax
straw is used in the manufacture of cigarette and other
fine paper; and shive, the woody portions left after the
fiber is removed, is used for packing material and organic
fertilizers and in the manufacture of wallboard and container-board.
U. S. sources of supply

From early in the century until the beginning of World
War II, nearly half the supply of flaxseed in the United




F laxseed

P r o d u c t io n — U n it e d
A r iz o n a —

S tates,

C a l if o r n ia , a n d

1941-49

(in thousands of b ush els)

United States
1935-39 a v e r a g e ................................................ .... 10,990'
1941
.... 32,133
1942
.... 40,976
1943
.... 50,009
1944
.... 21,665
1945
.... 34,557
1946
.... 22,585
1947
.... 40,536
1948
.... 52,533
1949 (Sept. e s t .) ................................................ .... 41,569

Calif,
846
3,267
3,534
4,688
2,788
1,921
1,938
2,623
4,851
3,382

Arizona
110*
294
425
484
456
391
336
530
1,064
950

*1939.
Source: United States Department of Agriculture.

States came from foreign sources, largely Argentina. Up
to the recent war period, there was no apparent trend in
domestic production. But with the war came a sharply
increased demand for fats and oils, cessation of imports
from enemy-occupied countries, and curtailment of flax­
seed shipments from Argentina because of transportation
shortages. Beginning in 1942, the Government, by means
of price supports, encouraged the expansion of flaxseed
production. The support price that year was $2.20 a
bushel, and it was gradually increased through 1946.
From a high in 1943, however, production declined and
remained at lower levels through 1946. With the removal
of Government restrictions on domestic usage, demand
exceeded domestic supplies and considerable quantities
had to be imported. In order to escape the increased prices
asked by Argentina and to encourage production here,
the United States Department of Agriculture announced
a support price for the 1947 crop of $6.00 a bushel. While
this price was considerably above the $3.60 support
offered in 1946, it was felt necessary in order to meet the
competition from other crops for the farmers’ acreage and
to secure sufficient production to meet our domestic re­
quirements. This support level was continued for the
1948 crop and with favorable weather and improved cul­
tural practices, a record 52.5 million bushels were pro­
duced. With this increased domestic production in recent
years, dependence on foreign supplies has lost much of its
prewar significance.

Twelfth District Flaxseed
During the past fifteen years, flaxseed has developed in
significance from a minor specialty and experimental crop
into one of considerable importance in several areas of
the Twelfth District. Commercial production was first
recorded in the Twelfth District in 1934. Since then small
quantities have been produced in Washington, Oregon,
and Idaho, but the big increases have been in California
and Arizona where acreages are much larger. By 1948,
District production had increased to over 11 percent of
the total domestic output and 1949 production should
also account for about 11 percent of the national total.
California an important flaxseed producer

In California, the largest District and the fourth rank­
ing national producer, flaxseed was not raised commer­
cially until 1934. Tests had been carried on for some years

108

FEDERAL RESERVE B A N K OF SA N FRANCISCO

before at the Imperial Valley Field Station. Many vari­
eties of flax were tested, and the Punjab variety which
had been imported from India stood out as superior to all
others. In 1933, 350 acres were harvested and all the seed
was saved for commercial planting the following year
when 11,000 acres were put in flax. By 1939, plantings
had increased to 114,000 acres and in 1943 a record 310,000 acres were planted. In 1948, planted acreage was
down to 201,000 but because of a record yield of 24.5
bushels per acre, production reached an all-time high of
4,851,000 bushels. During the last five years California
production has averaged about 8 percent of the United
States output.
Several factors have contributed to the recent rapid
expansion of commercial flaxseed production in Califor­
nia : (1) The Punjab variety has been developed and has
demonstrated its adaptability to Imperial Valley condi­
tions and to other parts of the state. (2) The relatively
low price of other grains has encouraged flaxseed produc­
tion. (3) A market for domestic production was fairly
well assured since so much of the national supply was im­
ported. (4) Cottonseed-oil mills, located in the cottongrowing areas of the state, were readily available for use
in crushing the oil from the flaxseed. Since flaxseed is
harvested during May, June, and July, and cotton from
November through January, these mills can be used dur­
ing a time when there is little demand for crushing cotton­
seed. (5 ) Little additional equipment is needed since the
tillage and harvesting equipment needed by flax is prac­
tically the same as for other small grains.
The Punjab variety of flaxseed was developed for use
where flax is raised as a winter crop under irrigation. It
is planted in late fall or early winter and is ready for
harvest the following summer. The full season extends
from May to September but the main harvest period is in
June and July. An important factor in the success of the
industry has been the extensive use by farmers of im­
proved cultural methods of seeding, weeding, harvesting,
and crop rotation. As with so many other crops, yields
are extremely high in California with an average about
twice that of the country as a whole, normally 18 or 19
bushels per acre as compared with a United States aver­
age of 9 bushels. The seed is of a higher quality— high oil
content of good drying quality— than is raised generally
in the United States; and that, along with its earlier
marketing than in the midwest, accounts to a large extent
for the higher average prices paid for California and other
western flaxseed.
Flaxseed production in California is largely concen­
trated in the San Joaquin and the Imperial valleys. In
1943 when a record state acreage was planted, the San
Joaquin Valley had slightly more acreage than the Im­
perial. Since then, San Joaquin acreage has decreased to
about one-third that of 1943. Plantings in the Imperial
Valley decreased for several years, but in recent years
have risen again to the 1943 level, making it the most
important flaxseed area in the state.




October 1949

FLAXSEED YIELD PER A C R E-U N IT ED STATES, CALIFORNIA.
AND ARIZONA, 1945-49
Number of
bushels

Most of the crop in the San Joaquin Valley is grown
in Fresno and Kings counties where farming is on a large
commercial scale. In 1945, the average flaxseed acreage
of flax-growing farms was 741, indicating that total acre­
age in flaxseed would be markedly affected by the actions
of a few farmers. Wheat, barley, and cotton are the main
competitors for flax in this valley and were largely re­
sponsible for limiting flaxseed acreage in recent years.
In the Imperial Valley, flaxseed must compete for land
with grain, alfalfa, and the highly specialized fruit and
vegetable crops. But in the Imperial Valley, flax fits well
into the crop rotation, following alfalfa. This cropping
sequence tends to make for higher and more stable yields
with less risk of crop loss. The excellent yields of the last
few years as well as favorable prices have led to the recent
expansion in acreage. In contrast to the San Joaquin
Valley, flaxseed acreage per flax-growing farm is small
in the Imperial Valley, averaging 135 acres in 1945.
Arizona leads the nation in yield per acre

Commercial plantings of flaxseed began in Arizona in
1939, and expansion of the industry since then has been
similar to that in California, though on a smaller scale.
Production has increased faster than acreage because of
increases in yields per acre. Arizona’s yields are higher
than any other flax-producing state, the 1948 yield being
three times the national average. Even so, Arizona raises
only 1 to 2 percent of the nation’s crop each year. Nearly
all the state’s flaxseed is grown in Yuma County where
growing conditions are very much the same as in Cali­
fornia’s Imperial Valley. Average flax acreage per farm,
however, is somewhat less, running only 75 acres in 1945.
Flaxseed of little importance in other District states

Small amounts of flaxseed are produced in several
other District states. It has been grown on a limited scale
in Washington, Oregon, and Idaho for more than 40
years. As a spring crop, it competes for land with the
spring-sown grains, which probably accounts for the
marked fluctuations in production. Over the last ten years
there has been no increasing trend in production in any
of these states, indicating that flaxseed has not attained
the importance that it has in California and Arizona.

M O N T H L Y REVIEW

October 1949

Present Supply Situation
The high level of support offered for the 1947 and 1948
crops, $6.00 a bushel, was designed to make the United
States independent of foreign sources of supply. The
record 1948 crop resulted in supplies considerably in ex­
cess of demand. Hence reduced production was recom­
mended for 1949 and the support price for the 1949 crop
was reduced to 90 percent of parity or about $3.99 per
bushel. Instead of the 3 million acres recommended, how­
ever, plantings for the 1949 crop totaled nearly 5 million,
slightly larger than last year. In the District, California
farmers planted the same acreage as in 1948, but Arizona
put in one-third more acreage. In spite of increased acre­
age, a less favorable growing season reduced the nation’s
crop about 20 percent from last year’s bumper production.
This reduced production, estimated at 41.5 million bush­
els, will be added to a record July 1 carryover of 19.2 mil­
lion bushels to produce a prospective record United
States flaxseed supply of almost 61 million bushels. To
further aggravate the over-supply situation was a very
large carryover of linseed oil in crushers’ hands on July
1, the equivalent of 19 million bushels of flaxseed.
The total supply of flaxseed and linseed oil, equivalent
to 80 million bushels, is more than enough for two years’
domestic requirements. It is doubtful that this total will
be swelled appreciably by imports during the 1949-50
season since increased domestic production in recent
years has changed this country from a leading importer
to that of an exporting area. An additional deterrent to
imports is provided by the recent restoration of the 50
cents per bushel import duty on flaxseed.
Though the excessively large 1949-50 supply of flax­
seed will provide an exportable surplus, it is doubtful that
exports will be large enough to appreciably ease the over­
supply. Last year’s exports of oil and seed amounted to
well over 5 million equivalent bushels, the third largest
export quantity on record. World flaxseed production,
however, has increased in recent years, and two leading
exporting areas have large surpluses. Canada’s present
supply is large but 1949 production is estimated at 86 per­
cent below last year. Argentina likewise has an over-sup­
ply ; a recent reduction in the price of linseed oil should
make her exports move into world markets more readily.
Reflecting large prospective supplies, moderate de­
mand, and the lower support for this year’s crop, flaxseed
prices are starting the 1949-50 crop year at materially
lower levels than last season. At mid-September, the per
bushel price quoted in San Francisco was $3.90 compared
with $6.25 a year ago and a support price for the Cali­
fornia crop of $4.14.

O utlook
Prospects for flaxseed over the next few years are
difficult to analyze because of the many variable factors
affecting the crop. Being a minor crop and seldom repre­
senting the major source of a farmer’s income, it is not
grown so extensively year after year. Since it competes
with major crops for production resources, the factors




109

affecting these competitive crops influence the outlook for
flaxseed. In many areas, it is used as a nurse crop or has
a definite place in a cropping sequence. Until recently,
dependence upon foreign sources of supply made world
flaxseed conditions of vital importance to domestic pro­
ducers. With current excessive domestic supplies, world
trade in flaxseed now will offset our ability to market
some of this exportable surplus. A final complication is
presented by the fact that the price of flaxseed is presently
supported. As a result, flaxseed prices are largely de­
pendent upon Government price support policies.
Yields

The acreage planted to flaxseed in any year is largely
affected by the per acre returns from flaxseed and from
competing crops. These returns, of course, are dependent
upon the respective yields, costs, and prices. Flaxseed
yields per acre have not increased so much over the last
30 years as have yields of competing grain crops in the
major flaxseed areas. Over the next few years, crop spe­
cialists have estimated that greater proportional increases
in yields of flaxseed may be attained than for most of the
competing crops. Recent improvements and cultural prac­
tices have not yet had time to show up in increased yields.
A recent study has shown that the variation in flaxseed
yields from year to year does not appear to be any greater
than the variation in wheat yields. Variability in yields is
usually considered to be the most important factor in
measuring risk.
Production costs

Costs of producing flaxseed and other competing crops
vary considerably throughout the flaxseed producing
areas. Production costs per acre for flaxseed were highest,
according to a survey in 1945, in California and Minne­
sota. In fact, they were higher than for competitive crops.
In other areas, the per acre cost of producing wheat and
flaxseed was about the same. Since the methods of pro­
ducing flaxseed and competing crops are so similar, how­
ever, the present relationship between these respective
costs of production can be expected to continue. The use
of flax as a nurse crop or in a specific rotation plan could
reduce the per acre costs in some areas and result favor­
ably for flaxseed where production costs are about equal
to those for competing crops. Certainly the cost factor is
not so important in determining plantings as prospective
yields or prices.
Prices and competing crops

For the immediate future, the price farmers may expect
to receive for flaxseed is in the hands of the Government.
But it is not so much the actual price which influences
a farmer’s actions but rather his expectations of the rela­
tionship between the prices of flax and competing crops,
usually based on current prices. Over the last 20 years,
flaxseed-wheat price ratios have ranged from 1.7 to 3.0,
averaging 2.2. It now appears that ratios the next few
years will be much lower than they have been in the past.

110

For 1950, the United States Department of Agriculture
has announced that flaxseed, for which support is non­
mandatory, will be supported at 60 percent of parity as
against a level of 90 percent in 1949 and 140 percent in
1948. Wheat, the principal competing crop in the north
central states, is a basic crop, however, and support is
mandatory. In view of the passage of recent farm legisla­
tion, it appears that wheat will be supported at 90 percent
of parity in 1950. If we assume that the index of prices
paid by farmers will be 240 (1 9 1 0 -1 4 = 1 0 0 ) in mid1950 (it was 243 on August 15), then the flaxseed-wheat
ratio would be about 1.3.
This low price ratio would seem to favor increased
plantings of wheat at the expense of flaxseed if farmers
were able to increase or even maintain their wheat acre­
ages next year. But acreage allotments have been pro­
claimed for wheat in 1950 so that acreages probably will
be reduced, leaving considerable land that could be put
in flaxseed. For the next few years, it is likely that a low
flaxseed-wheat price ratio will exist favoring a reduction,
in the north central states at least, in flax acreages. But it
is also likely that Government controls over wheat will
limit wheat acreages and consequently favor at least a
maintenance of flaxseed plantings at present levels.
In California and Arizona, where flax competes more
with barley than with wheat, flaxseed-barley price ratios
have varied from 2.7 to 4.7 in recent years. Like flaxseed,
barley support is at the discretion of the Secretary of
Agriculture. Barley prices would have to drop to around
90 cents next year, which seems unlikely, to result in a
ratio of even 2.7, and prices any higher would lower the
ratio still further. Flaxseed, therefore, will probably not
be able to compete well with barley, at least price-wise,
since production costs are considerably greater for flax­
seed. The 33 percent drop in flaxseed support will also
put this crop in a much less favorable position with other
competing cash crops in these areas. Though the flaxseedbarley price outlook appears unfavorable to flaxseed,
respective yields are favorable. While barley yields are
similar to the United States average, flaxseed yields in
both California and Arizona have been running at least
twice the United States average. Another factor possibly
favorable to flaxseed production in these two states is the
probability of marketing quotas being imposed on cotton
next year; and cotton competes for land with flaxseed.
Output may decline, but carryovers assure
adequate supplies for several years

These various factors which could influence flaxseed
plantings make future acreage and production prospects
very uncertain. Price prospects for flaxseed and compet­
ing crops would indicate appreciable reductions in acre­
age over the next few years. On the other hand, Govern­
ment restrictions on wheat and cotton would allow in­
creased acreages which could be put into flaxseed. And
in California and Arizona, high flaxseed yields give this
crop a relative advantage over competing crops. The use




October 1949

FEDERAL RESERVE B A N K OF SAN FRANCISCO

of flaxseed as a nurse crop and as an intermediate crop
in rotations should also restrict somewhat any sharp
reduction in acreage.
Though some reduction in United States plantings is
probable the next few years, primarily because of lower
prices, no sharp drop in production is anticipated. Plant­
ings will be shifted to the highest producing land and
farmers who know how to get high yields will probably
grow it. Cultural improvements and better varieties
should also result in higher average yields. Even with a
reduction in production, total domestic supplies should
be adequate for domestic consumption for several years.
With the 1949-50 total supply of seed and oil equal to two
years’ domestic requirements, the carryover for the next
few years should be sufficient to offset even a sharp drop
in production.
Dem and for linseed oil

Since the chief use of flaxseed is for linseed oil and
since most linseed oil is used as a drying oil, the demand
for domestic flaxseed is largely dependent upon the
demand for linseed as a drying oil. Several economic
factors will affect this demand. The use of linseed and
other drying oils seems to follow closely the ups and
downs in industrial production and building activity,
more closely with the former than the latter. Because
there is still a backlog of needed construction, however,
building activity may be the stronger factor in the demand
for drying oils during the next several years. Increased
new construction would also increase the demand for
linoleum and oil-cloth making the immediate outlook for
drying oils in the United States bright.
Even though the immediate demand for drying oils
may be favorable, the demand for linseed oil may not be
because of increasing competition from substitute oils.
The extent of this competition in recent years is clearly
shown in the table below. Much of this substitution came
as the result of the relatively high prices of linseed oil,
particularly when compared with soybean oil. Not only
was the use of soybean as a drying oil sharply increased,
but substantial quantities of dehydrated castor oil as well
as fish oil are being used. As long as the price differential
between soybean and linseed oil continues, increasing
competition can be expected even though linseed oil is
preferred over most other oils because of its greater
adaptability for diversified uses.
Foreign sources of supply which were so important be­
fore the war could again become a strong competitive fac­
tor. At present, however, the import duty of 50 cents per
U t il iz a t io n of O il s a n d F a t s i n

D r y in g - O il P roducts

(percent of total drying oils)

1946

............
................. ............
............
............

Linseed
78.1
71.1
55.9
55.0

Tung

Castor

Fish

12.6
3.8
10.5
12.0

0.6
4.1
4.3
5.3

3.4
4.9
4.4
3.3

Source: United States Department of Agriculture.

Soybean
1.8
7.1
15.7
15.0

A ll
other
3.5
9.0
9.2
9.4

October 1949

111

M O N T H L Y REVIEW

bushel on flaxseed and Ay2 cents per pound on linseed oil
discourages imports.
Twelfth District prospects

Though demand prospects appear favorable for all do­
mestic producing areas, lower prices and large stocks in
Government hands may cause some production shifts
between flaxseed producing areas. Some reduction in
plantings is anticipated in the north central states, but a
greater decrease will probably occur in California and
Arizona because of the differences in competitive crops.
In the former states, most of the competition for land
comes from grains; in the two Twelfth District states,
flaxseed also must compete with highly specialized fruit
and vegetable crops. Consequently, plantings are more
sensitive to price fluctuations. With a 33 percent drop in
the support price for 1950, plantings in California and
Arizona are likely to be substantially reduced.
Because of the extremely high yields obtained, Cali­
fornia and Arizona will continue to have an advantage
compared with other producing areas. But strong compe­
tition from many specialized cash crops will make relative
prices very important. When flaxseed prices are relatively
high, as they have been recently, acreage will be large,
but when prices are relatively low, sharp cuts in acreage
can be expected.

Flax for Fiber
Almost all the fiber flax produced commercially in the
United States is grown in Oregon, especially in the W il­
lamette Valley where records on the crop date back to
1844. Flax raised for fiber requires an abundance of
moisture, cool weather during the growing season, and
deep, fertile, well-drained soil. In Oregon it is seeded in
March and x^pril and harvested in late July and in
August.
Flax processing in this region is carried on in plants
located near the producing areas. Most of the resulting
fiber is used for various kinds of thread and twine, though
some of it is suitable for weaving coarser linen fabrics.
In other parts of the country linen mills depend almost
entirely on foreign-grown supplies whose very effective
competition as to both costs and quality of fiber has had
a limiting effect on the Oregon industry.
Production of flax fiber increased greatly during the
war when imports were cut off, and in 1942 a record
37,000 tons were grown. Since then there has been a con­
siderable decline each year, and in 1948 only 3,400 tons,
somewhat below the prewar average, were produced. The
future of the industry in Oregon depends to a large extent
on the ability of growers to produce ever more efficiently
a fiber of high quality which can better compete with
foreign-grown fiber.

THE DEVALUATION OF THE P O U N D
oft-rumored and much-denied devaluation of the
British pound finally became a reality on September
18, 1949. As had been freely predicted when the devalua­
tion was still in the rumor stage, many other countries
followed in Great Britain’s footsteps. Within three or
four days, some two dozen other nations devalued their
currencies. Subsequent action by still other countries
raised the total to 28 in all that had devalued their cur­
rencies in terms of the dollar within a month from the
initial date. This was the most widespread and rapid
movement of currency devaluation ever known.
h e

T

The following is a list of the countries that had de­
valued their currencies within the month following Septem ber 1 8 :
Sterling area
Australia
Burma
Ceylon
Iceland
India
Iraq
Ireland
New Zealand
South Africa
United Kingdom1

Europe
Belgium-Luxembourg
Denmark
Finland
France2
Greece
Italy
Netherlands
Norway
Portugal
Sweden
Western Germany

Other
Argentina*
Canada
Egypt
Israel
Jordan
Thailand
Uruguay3

*A11 local currencies of British dependencies, except British Honduras,
have been devalued by the same ratio as the British pound, namely, 30.5
percent.
2 A ll local currencies of French dependencies, with two exceptions, are
pegged to the French franc.
8 The rate changes in these countries apply to specified commodity trans­
actions.




Pakistan is the only country in the sterling area that
has not devalued its currency. This has created trading
difficulties between the closely allied economies of Paki­
stan and India, since the latter country followed the lead
of Great Britain and devalued its rupee.
In most cases, the percentage devaluation in terms of
dollars corresponded closely to that for the British pound,
namely, 30.5 percent. There were a few exceptions, how­
ever. The devaluation from the former official rate of the
Canadian dollar, and from the former effective rates of
the Israelian pound and the Italian lira was about 9 per­
cent. The dollar value of the French franc was allowed to
decline about 6 percent below its former “free” market
rate, but it had, of course, been sharply devalued in
January 1948. The devaluation in Belgium-Luxembourg
and Portugal ranged between 12 and 13 percent, and in
Western Germany and Thailand it was about 20 percent.
Argentina and Uruguay retained multiple rate structures.
The devaluation obviously resulted in no change in the
exchange rates between the British pound and the other
currencies that were devalued in the same proportion.
Exchange rates for those currencies that were devalued
less in terms of dollars than was the pound, however, rose
in terms of sterling.
The fundamental purpose of these currency devalua­
tions is to effect changes in price relationships that will
stimulate exports from the devaluing countries to the

112

FEDERAL RESERVE B A N K OF SA N FRANCISCO

United States and diminish their volume of imports from
the United States. Only by such a shift of trade can these
countries hope to reduce in the longer run the dollar
shortage which has confronted them since the end of
World War II. Their postwar dollar shortage has been
due to a complexity of factors which have made it neces­
sary for them to buy far more from the dollar area than
they have been able to sell to it. Because Great Britain
has been under the greatest strain in this respect, it is
worth while to discuss the British situation in somewhat
greater detail.
Devaluation— a stimulus to British exports

The devaluation already has produced some decline in
the prices of certain British goods in the dollar area, and
this should stimulate the sales of these goods in that area.
Only time will tell what the amount of the increase will
be. It will, of course, vary considerably from one type of
commodity to another.
The extent to which the sales of each commodity will
be increased will depend in part upon the pricing policy
followed by the British subsequent to the devaluation, in
part upon the willingness of Americans to buy more of
the British product in response to the lower price, and
in part upon the ability of the British to increase their
output of each commodity. The same considerations apply
to British services to Americans, which, like commodity
exports, provide dollars. The most important of these
are shipping and American tourist travel in Great Britain.
Assuming no increase in the pound prices prevailing
before devaluation, the prices of British goods in the dol­
lar area would be about 30 percent lower as a consequence
of the devaluation. In reality, only relatively few prices
are likely to decline that much for the consumer. In the
first place, if pound prices are increased above those pre­
vailing before the devaluation, the drop in dollar prices
will be less than 30 percent. Secondly, a large portion of
the retail price of British goods to the American consumer
consists of import duties and selling costs in this country,
which are little if at all affected by devaluation.
In the case of Scotch whiskey, for example, the pound
price has been increased sufficiently to leave dollar prices
unchanged. This action was taken because the British
believe that all the Scotch whiskey available for export
can be sold at the dollar price prevailing before devalua­
tion, and consequently there is nothing to be gained from
a lower dollar price. Since the devaluation of the pound,
the British have adjusted the price of tin from the Malaya
states, the world’s largest producer of tin, so that the new
dollar price is only 8 percent less than before, instead of
the 30 percent less which would have resulted from the
devaluation of itself. This is an interim price which may
be subject to change when the London Metal Exchange
is reopened for trading in tin on November 15,1949. The
pound prices of copper, lead, zinc, and cotton have also
been raised sufficiently to offset the effect of the devalua­
tion upon dollar prices. In the case of English china, for
which there is a large backlog of unfilled orders, the




October 1949

pound prices have been increased almost enough to offset
the 30 percent decline in dollar prices which would have
resulted from the devaluation alone. As for services, pas­
senger rates were increased by the shipping companies to
the dollar level, but ocean freight rates were not raised.
In other cases, pound prices have remained unchanged
and dollar prices have been reduced substantially. The
dollar prices of British automobiles, for example, have
been reduced from 20 to 25 percent on the average.
Reductions have also occurred in the dollar prices of
numerous other commodities, including textiles, wearing
apparel, shoes, and handbags. On imported raw materials,
however, most price reductions so far have ranged only
between 5 and 10 percent.
In brief, in those cases where pound prices are subject
to their control, the British policy has been to raise them
where lower dollar prices are not needed to sell more
goods, and thereby maintain dollar prices, and to permit
a drop in dollar prices for goods whose sales have been
lagging.
The extent to which lower dollar prices will stimulate
the sales of British goods in the United States will vary
from commodity to commodity. Matters of style, quality,
and other characteristics will have an important bearing
upon the outcome. The sales of British automobiles in the
United States have been lagging for many months now
that domestic makes are readily available. It seems rather
unlikely that even the reduction of 20 to 25 percent in
price will greatly stimulate the sales of British makes in
our market, because for reasons of style and size a British
car does not have so much appeal to the average Amer­
ican buyer as does a domestic make, either new or used,
that is roughly equivalent in price. Similarly, some of the
British wearing apparel does not compete favorably on a
style basis with domestic products.
M ore sales required to yield same number of dollars

In general terms, it needs to be stressed that the volume
of British goods sold in the United States will have to
increase in order to earn as many dollars as before the
devaluation. If the level of pound prices had not changed,
the physical volume of sales would have to increase by
about 44 percent in order to provide the same number of
dollars as before. Actually, as we have already seen, many
pound prices have been raised, so that on the average
substantially less than a 44 percent increase in physical
volume will be required to yield the same dollar proceeds
as before.
Even so, the needed increase in physical volume will
place a great strain upon Great Britain’s capacity to pro­
duce. The countries that resorted to devaluation in the
early 1930’s were suffering from acute unemployment.
They hoped to increase their sales abroad, and hence
their employment at home, through devaluation. Great
Britain today is in a far different position. Even if the
sales of British goods in the dollar area could increase by
as much as 44 percent as the result of lower prices, Great
Britain does not have the resources to provide for such a

October 1949

M O N T H L Y REVIEW

P r in c ip a l B r it i s h E x p o r ts o f M e r c h a n d is e to t h e U n ite d
S ta te s in

19481

113

her steel requirements and for special types of machinery
not obtainable elsewhere.

(in millions of dollars)
B everag es...........................................................................................................................
Vehicles .............................................................................................................................
Machinery ........................................................................................................................
Nonferrous metals and manufactures ...............................................................
W o o l manufactures ......................................................................................... ..
Other textile manufactures (chiefly linens; excludes cotton,
silk, and synthetics) ..............................................................................................
Cotton textile manufactures ..................................................................................
Pottery and _earthenware .........................................................................................
Apparel (chiefly of wool) .......................................................................................
Silk and artificial silk manufactures .................................................................
Other ..................................................................................................................................
Total exports, including re-exports

.................................................................

41.3
30.8
25.6
19.8
19.4
17.5
12.9
7.3
6.5
2.1
83.4
266.6

1 In different order, these items also constituted Britain’s principal exports
to Canada in 1948.

large increase in production except perhaps for a very
few export commodities (see accompanying table for
principal British exports to United States). She has
virtually full employment now and cannot greatly expand
total output of goods and services at the present time.
Increased sales of goods in the dollar area will require,
consequently, a diversion of present sales from other
areas, including the British domestic market, to the dollar
area. It is unlikely that such a diversion can be large
enough to permit of a substantial (25 percent, for ex­
ample) increase in physical sales to the dollar area. Di­
version of goods from the British domestic market would
mean, of course, a further reduction in their already
austere standard of living.
In the long run, cost of British imports will rise, with
consequent upward pressure upon export prices

Devaluation of the pound, taken by itself, will mean an
increase in the cost of British imports from the dollar area
by about 44 percent. Or conversely, it lessens any com­
petitive advantage which goods produced in the dollar
area may have in the British market, and in the markets
of the other countries which also devalued their curren­
cies. Since Great Britain is trying to achieve a reduction
in her imports from and an increase in her exports to the
dollar area, the increase in the price of these imports will
help to accomplish this end. Because of her great reliance
upon imported foodstuffs and raw materials, however,
higher prices for such imports from the dollar area will,
over a period of time, result in higher costs of production.
These higher costs may result in higher pound prices for
British exports, which will diminish the advantage in
the export market in the dollar area which was gained
through the change in the exchange rate.
Although the dollar countries supplied Great Britain
with only about one-fifth of her imports during the first
half of 1949, the particular commodities involved were
all goods essential to the maintenance of British produc­
tion. Dollar imports during that period provided Great
Britain with a large part of her food, about two-fifths (by
value) of her non-ferrous metals, one-third of her raw
cotton, about one-fourth of her petroleum, nearly onefifth of her timber, one-eighth of her paper-making mate­
rials, and one-tenth of her hides. In addition, Britain
relied upon the United States and Canada for some of




Devaluation only a limited solution to Britain's
dollar shortage

The conclusions suggested by the foregoing analysis
are that, in the long run, the devaluation of the pound will
be of only very limited usefulness in relieving the dollar
shortage confronting Great Britain, but that, in the short
run, there probably will be some stimulus to the sale of
British exports in the dollar area. Several factors will
contribute to this stimulus. The lower dollar prices which
will exist for many British products will undoubtedly
have an effect upon their sales. There has also been some
reluctance in recent months to place orders for British
goods because of the prospect of devaluation. These
orders will now be placed, with the result that there
should be a temporary upsurge in orders for British
goods during the next few months.
In the longer run, however, the increased prices which
Great Britain will have to pay for raw materials and im­
ported consumer goods will increase costs of production
for British goods. Unless these higher costs are offset by
increased efficiency of production, there will be an up­
ward pressure upon the pound prices of British com­
modity exports. Increases in pound prices would, of
course, diminish the advantage in the export market
which Great Britain hoped to gain through devaluation.
It should also be noted that less than one-fifth of Great
Britain’s total exports go to the dollar area. In 1948, for
example, only 4 percent of her total exports went to the
United States, 4 percent to Canada, and 9 percent to other
parts of the Western Hemisphere.
Since the devaluation of the currencies of many other
countries has been in the same degree as that of the pound,
Great Britain’s position in the United States’ market, and
in the world market, will be no better off than it had been
before with respect to competition with the products of
these other foreign countries. Devaluation of the pound
alone, of course, would have given Great Britain a greater
competitive advantage in this regard.
Loans and grants from the United States constitute the
most important single feature which has enabled Great
Britain and several other European countries to maintain
as large a volume of dollar purchases as they have. Since
these loans or grants are made directly in terms of dollars,
the devaluation will not affect the volume of dollar-area
goods which the recipient countries can buy with a loan
or grant of given dollar size.
Over a period of time, devaluation may be conducive
to the relaxation of trade restrictions between the devalu­
ing countries. The frequent inability of countries to con­
vert the currencies of the countries to which they can sell
into the currencies of the countries from which they wish
to buy has hampered trade in the postwar period. It has
led, moreover, to greater use of restrictive measures, such
as direct limitations upon imports and exports, exchange
control devices, and bilateral trade agreements. Devalua­

114

FEDERAL RESERVE B A N K OF SA N FRANCISCO

tion may serve to increase confidence in the currencies,
and may enable the devaluing countries to begin to build
up to some extent their currency reserves, which was
difficult for them to do before devaluation. Such develop­
ments would permit the devaluing countries to initiate
relaxations of their restrictions and controls. While de­
valuation by itself will not insure the restoration of cur­
rency convertibility and multilateral trade, anything, no
matter how small, which it can do to facilitate these
developments will be a worthwhile contribution.
The altogether proper concern with the current diffi­
culties in which Great Britain finds herself has served to
conceal some of her longer run accomplishments in the
face of adversity. Before her crisis arose earlier this year,
she had reduced her total imports to about 85 percent of
their prewar physical volume and expanded the physical
volume of her exports to 50 percent over prewar. More­
over, her industrial production was 33 percent and her
agricultural production 25 percent above the prewar
levels. This is indeed a remarkable performance in view
of the great economic sacrifices which Great Britain had
to make as a consequence of the war.
Effect of the devaluation upon United States’ industry

The devaluation will also have important consequences
for United States’ industry. Unless they can get their
dollar prices down, our exporters will be faced with the
necessity of selling their products at much higher foreigncurrency prices (44 percent higher in the sterling area,
for example) than before the devaluation. Producers for
the domestic market, on the other hand, will be con­
fronted with competition from lower-priced goods im­
ported from the areas of currency devaluation. Both ex­
porters and producers for the domestic market will bene­
fit to the extent that they use imported raw materials
available at lower prices as a result of the devaluation.
It is, of course, too early to estimate what the probable
effects will be with respect to specific commodities or
lines of business. With respect to the Twelfth District,
lower prices for French wines and cognacs will offer
increased competition to the corresponding products of
the California wine industry. In time, the California pot­
tery, textile, and clothing industries may also experience

October 1949

increased competition as a result of the lower prices on
similar imported products.
Devaluation is likely to produce a relatively greater
change in our national volume of exports than in our
volume of imports. Our exports of machinery, automo­
biles, and other durable goods may suffer because of the
substantially higher foreign-currency prices that the de­
valuing countries will have to pay for these products. This
is especially true for sales to countries not receiving aid
from the European Recovery Administration and for
countries in which there have not been effective import
controls.
The Bureau of Agricultural Economics has stated that
the short-run effects of devaluation upon farm product
prices is not expected to be great. The devaluing countries
took about 70 percent of our total agricultural exports in
1948, mostly wheat, cotton, and tobacco. The prices for
these three commodities are close to support levels, how­
ever, and hence cannot decline significantly even though
foreign demand for them should decline somewhat. In
reality, most of our recent exports of wheat, cotton, and
tobacco have been financed under the ECA program, and
consequently foreign takings of these products are not
likely to be reduced much in the near future.
In a fundamental sense, our prospect of greater compe­
tition from imported products and a diminution in our
exports, at least in the short-run, cannot be avoided,
unless this country is prepared to continue indefinitely to
finance our export surplus and the Western European
import surplus by direct Governmental aid. Otherwise,
we must either buy more foreign goods or give up a sub­
stantial amount of our sales abroad.
Certainly some domestic industries will be adversely
affected, and considerable downward pressure will be
placed upon some prices. There is no basic contradiction,
however, between a high level of domestic production and
a balanced foreign trade position with a large volume of
goods moving into and out of the United States. While
certain producers may not survive the adjustments, the
final result could be a considerable increase in the volume
of goods and services available for domestic use. If a start
in the right direction can be made, the United States will
benefit along with other countries.

DEPARTMENT STORE SALES: DOLLAR VOLUM E VS. PHYSICAL VOLUM E
h e
volume of sales at Twelfth District department
stores— measured in dollars and cents— increased
sharply during the period 1945 to mid-1948. The same
sales, measured in physical volume, remained relatively
stable. Since mid-1948, the dollar volume of sales has
declined substantially, while the physical volume has
fallen only slightly. Price changes, then, have been pri­
marily responsible for the wide fluctuation in total dollar
sales since the end of the war. Although 1948 was the
high year for dollar sales, 1946 appears to have been the
high year in terms of actual goods sold.

T




These findings are based on estimates of changes in
total physical volume of department store sales made by
adjusting this bank’s dollar volume sales indexes for price
changes. The Bureau of Labor Statistics’ department
store inventory price index was used for this purpose,
although it has definite limitations. The index is available
only for January and July of each year. It is weighted
departmentally by estimated dollar amounts of inven­
tories rather than of sales, being designed to assist re­
tailers in using the LIFO method of inventory accounting
for tax purposes. It is related to the United States as a

IN D E X E S O F
A N D

115

M O N T H L Y REVIEW

October 1949
DEPARTM ENT
E S T IM A T E D

S T O R E P R IC E S , D O L L A R V O L U M E ,

P H Y S IC A L V O L U M E

TW ELFTH

SA L E S-

D I S T R I C T , 1 9 4 5 -4 9

(Semi-annual, 1941 = 100)

shown in the accompanying chart, that the decline in
physical volume has not been as marked as in the dollar
volume of sales. While dollar sales in the first half of 1949
were down about 6 percent both from a year earlier and,
after seasonal adjustment, from the second half of 1948,
the decline in physical sales volume was about 5 percent
from a year ago and about 4 percent, after allowance for
seasonal factors, from the second half of 1948. While
there is a somewhat similar disparity between the behav­
ior of dollar volume and physical volume of total retail
sales, there has been little or no decline in the physical
volume of total retail sales this year as compared with
1948. The relatively worse showing of department store
sales is explained primarily by the fact that automobiles,
gasoline, and food, sales of which have held up well, are
not sold by department stores.
Sales by department

whole, not the Twelfth District. Regardless of these
shortcomings, it does furnish a means of obtaining rough
estimates of department store sales in terms of physical
volume.1
Department store prices, after rising steadily for three
years or so, turned down in the latter part of 1948. The
drop has not been sharp— the index for July 1949 was
2.7 percent below January 1949 and 3.4 percent below
July 1948. Nevertheless, the price drop does mean, as
1 Other price indexes that might be used are the apparel and housefurnishings components of the Bureau of Labor Statistics index of consumer
prices and the Fairchild Publications retail price index.

E S T IM A T E D

DOLLAR VO LUM E A N D

Since data on price changes and dollar sales are also
available for major departmental groups, comparisons of
dollar and physical volume sales have been made for these
groups as well as for total store sales. Year-period com­
parisons for the second half of 1948 and the first half of
1949 are shown in the accompanying chart.
Prices in all groups, except women’s accessories, were
higher in the second half of 1948 than a year earlier.
Consequently, the physical volume of sales either declined
more (piece goods and household textiles) or increased
less (women’s apparel) than dollar volume.

P H Y S IC A L V O L U M E O F

DEPARTM ENT

STO RE SALES BY

DEPARTM ENTS

(Percent changes, second half 1948 and first half 1949 compared with corresponding periods of the preceding years)
P ercent

P ercent

Perce nt

+10

+ 10|

STORE TOTAL

+ 5-

+5

+10

PIECE G O O D S
AND

Percent

W O M E N ’S AACCESSORIES

+5

+10

W O M E N ’Si APPAREL

+5

■m

H O U SE H O L D TEXTILES

0-

0

0
—5

—5
-1 0

+ 10

—

M E N ’S A N D B O Y ’S W E A R

10

+5

0

+5

0

-5

—10

-1 0

— 15

+10

+5

LADIES’ UlvIDERW EAR

0

+5

0

-5

... ' Q " E 5 I '

L J

—5
-1 0

-1 0

1
Second

horlf 19^18

"

-1 0

H O M E F U R N IS H IN G S

“B l "

I

111
-5

-

M

-1 0

+10 FURNITURE A N D B E D D IN G
+5

0
-5

I

-5

III

1

m

0

11

-10
+10

SH O ES

I

First half 1949

+5

TOILET ARTIC:l e s , D RU GS,
.S U N D R IE S , A I^ D N O T IO N S..

0
-5
Second half 1948

or Volume

Physical

First half 1949

Volume

N o te : Estimates of total sales in this chart will not agree exactly with those in the chart above, since this chart covers only those stores reporting sales by
department. In addition, the total includes some departments not shown separately, the most important of which is the basement store.




116

FEDERAL RESERVE B A N K OF SA N FRANCISCO

October 1949

Year-period comparisons for the first half of 1949
reveal the opposite situation for most departmental
groups, especially soft goods. Prices were below those of
the first half of 1948 except for shoes, toilet articles and
notions, furniture and bedding, and homefurnishings.
The dollar sales volume of all groups for the first half of
1949 was below that of a year earlier, but those declines
overstated the declines in physical sales volume except
for the four groups mentioned above. In fact, after allow­
ance for lower prices, sales of men’s and boys’ wear and
of piece goods and household textiles appear to have been
greater in the first half of 1949 than a year earlier.

a single commodity of given quality are obvious, but
changes in the physical volume of sales of as varied a
list of commodities as are sold by department stores are
not so clear. Department stores not only sell shirts and
refrigerators; they sell many different types of shirts and
refrigerators. New lines are continually being added and
others discontinued. The distribution of sales between
shirts and refrigerators is not constant; this month con­
sumers may be buying twice as many shirts for every
refrigerator as they did a year ago. The dollars received
for shirts and those received for refrigerators can be
added together, but there is no common physical unit in
which one can add these items.

Physical volume index only approximate

These same difficulties of changes in the list of goods
offered for sale, changes in their quality, and changes in
the relative distribution of consumer purchases also beset
anyone constructing an index of prices. Nevertheless, the
only practicable method of approximating changes in the
physical volume of department store sales is to correct the
dollar sales figures for price changes with the best avail­
able department store price index; that is to say, to at­
tempt to measure physical volume of goods sold, not by
the dollars but by the purchasing power given up by
department store customers. The results may well correct
mistaken impressions gained from an examination of
dollar sales alone, but the limitations implicit in the prob­
lems of measurement must be kept in mind.

Estimates of changes in physical sales volume were
obtained by dividing the dollar sales index by the price
index. ( Half-year price indexes were computed by taking
a simple average of the January and July indexes for the
first half and of the July and subsequent January indexes
for the second half of the year.) For example, declines of
10 percent in dollar sales and 5 percent in prices would
be presumed to indicate a 5.3 percent decline in physical
volume (90/95 X 100 = 94.7).
This measure of changes in the physical quantity of
goods sold can only be approximate for a number of
reasons. Changes in the physical volume of sales of




October 1949

F E D E R A L R ESER VE B A N K

OF S A N

116A

F R A N C IS C O

BUSINESS INDEXES—TWELFTH DISTRICT *
(1935-39 average = 100)
I n d u s tr ia l p r o d u c tio n
(p h y s ic a l v o lu m e )2

Y ear
and
M o n th

P etro l eu m *
L um ber

C rude

R e fin e d

C em en t

L ead 3

W h eat
C o p p e r 8 flo u r 3

T o ta l
C ar­
C a li­
m f ’g
lo a d in g s
fo r n ia
(n u m ­
E le c t r ic e m p lo y ­ fa c to r y
b e r )2
pow er*
m e n t 4 p a y r o lls 4

1 9 2 9 __________
1 9 3 0 __________
1 9 3 1 __________
1 9 3 2 __________
1 9 3 3 ....................
1 9 3 4 __________
1 9 3 5 __________
1 9 3 6 __________
1 9 3 7 __________
1 9 3 8 __________
1 9 3 9 __________
1 9 4 0 __________
1 9 4 1 __________
1 9 4 2 __________
1 9 4 3 __________
1 9 4 4 __________
1 9 4 5 __________
1 9 4 6 __________
1 9 4 7 __________
1 9 4 8 _ _ ...............

148
112
77
46
62
67
83
106
113
88
110
120
142
141
137
136
109
130
141
144

129
101
83
78
76
77
92
94
105
110
99
98
102
110
125
137
144
139
147
149

127
107
90
84
81
81
91
98
105
103
103
103
110
116
135
151
160
148
159
162

110
96
74
48
54
70
68
117
112
92
114
124
164
194
160
128
131
165
193
211

171
146
104
75
75
79
89
100
118
96
97
112
113
118
104
93
81
73
98
107

160
106
75
33
26
36
57
98
135
88
122
144
163
188
192
171
137
109
163
153

106
100
101
89
88
95
94
96
99
96
107
103
103
104
115
119
132
128
133
116

83
84
82
73
73
79
85
96
105
102
112
122
136
167
214
231
219
219
256
284

"88
100
112
96
104
118
155
230
306
295
229
175
184
189

J u ly -......................—
August______________
September__________
October_____________
November___________
December___________

153
159
155
149
145
141

152
153
123
151
153
153

167
171
110
155
173
171

211
214
219
229
217
196

99
108
106
107
115
111

159
166
161
152
109
104

123
124
123
114
126
122

290
289
294
291
295
298

104
111
131
142
138
137
133
138

151
152
153
152
149
148
146
144

174
170
176
169
170
174
162
165

176
173
195
212
215
219
217r
209

112
107
120
124
126
118
98r
94

108
129
169
167
159
138
131
122

128
118
102
82
100
104
108
109

300
297
295
303
304
315
299
310

D e p ’t
D e p ’t
sto r e
sto r e
R e ta il
s a le s
sto c k s
fo o d
( v a l u e ) 2 ( v a l u e ) fc p r ic e s * »

111
93
73
54
53
64
78
96
115
101
110
134
224
460
705
694
497
344
401
430

135
116
91
70
70
81
88
103
109
96
104
110
128
137
133
141
134
136
142
134

112
104
92
69
66
74
86
99
106
101
109
119
139
171
203
223
247
305
330
354

134
127
110
86
78
83
88
96
108
101
107
114
137
190
174
179
183
238
300
348

1 3 2 .0
1 2 4 .8
1 0 4 .0
8 9 .8
8 6 .8
9 3 .2
9 9 .6
1 0 0 .3
1 0 4 .5
9 9 .0
9 6 .9
9 7 .6
1 0 7 .9
1 3 0 .9
1 4 3 .4
1 4 2 .1
1 4 6 .3
1 6 7 .4
2 0 0 .3
2 1 6 .1

190
192
192
192
191
189

440
456r
454
452
449
444

137
141
146
131
132
131

358
361
350
345
342
358

336
332r
351
346
340
320

2 1 8 .1
2 1 8 .0
2 1 7 .6
2 1 7 .1
2 1 5 .6
2 1 6 .5

185
185
185
186
186
185
182
184 p

430
423
412
412
415
419
423r
429

105
103
118
126
134
139
120
138

343
309
325
339
340
336
323
335

321
327
342
331
320
313
302
309

2 1 7 .9
2 1 4 .1
2 1 3 .3
2 1 5 .6
2 1 1 .0
2 0 9 .9
2 0 6 .3

1948

1949

January_____________
February____________
M arch ______________
April________________
M a y -------------------------June_________________
Ju ly_________________
August______________

205.7

BANKING AND CREDIT STATISTICS—TWELFTH DISTRICT
(amounts in millions of dollars)
C o n d it io n i t e m s o f a ll m e m b e r b a n k s 7
Y ear
and
m o n th

1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1948
A u gu st
S e p te m b e r
O c to b e r
N ovem b er
D ecem ber
1949
January
F ebruary
M arch
A p r il
M ay
June

July
A u gu st

September

L oans
and
d is c o u n ts

U .S .
G o v ’t
s e c u r it ie s

2 ,2 3 9
2 ,2 1 8
1 ,8 9 8
1 ,5 7 0
1 ,4 8 6
1 ,4 6 9
1 ,5 3 7
1 ,6 8 2
1 ,8 7 1
1 ,8 6 9
1 ,9 6 7
2 ,1 3 0
2 ,4 5 1
2 ,1 7 0
2 ,1 0 6
2 ,2 5 4
2 ,6 6 3
4 ,0 6 8
5 ,3 5 8
6 ,0 3 2

495
467
547
601
720
1 ,0 6 4
1 ,2 7 5
1 ,3 3 4
1 ,2 7 0
1 ,3 2 3
1 ,4 5 0
1 ,4 8 2
1 ,7 3 8
3 ,6 3 0
6 ,2 3 5
8 ,2 6 3
1 0 ,4 5 0
8 ,4 2 6
7 ,2 4 7
6 ,3 6 6

1 ,2 3 4
1 ,1 5 8
984
840
951
1 ,2 0 1
1 ,3 8 9
1 ,7 9 1
1 ,7 4 0
1 ,7 8 1
1 ,9 8 3
2 ,3 9 0
2 ,8 9 3
4 ,3 5 6
5 ,9 9 8
6 ,9 5 0
8 ,2 0 3
8 ,8 2 1
8 ,9 2 2
8 ,6 5 5

1 ,7 9 0
1 ,9 3 3
1 ,7 2 7
1 ,6 1 8
1 ,6 0 9
1 ,8 7 5
2 ,0 6 4
2 ,1 0 1
2 ,1 8 7
2 ,2 2 1
2 .2 6 7
2 ,3 6 0
2 ,4 2 5
2 ,6 0 9
3 ,2 2 6
4 ,1 4 4
5 ,2 1 1
5 ,7 9 7
6 ,0 0 6
6 ,0 8 7

5 ,7 4 3
5 ,8 4 8
5 ,9 1 0
5 ,9 8 4
6 ,0 3 2

6 ,7 1 2
6 ,3 9 4
6 ,4 4 0
6 ,3 5 8
6 t3 6 6

8 ,5 5 5
8 ,6 6 1
8 ,6 4 7
8 ,6 5 8
8 ,6 5 5

6 ,0 0 5
6 ,0 0 3
6 ,0 1 8
5 ,9 9 8
6 ,0 8 7

6 ,0 0 9
5 ,9 1 0
5 ,8 9 9
5 ,8 1 1
5 ,7 3 8
5 ,7 6 2
5 ,7 0 7
5 ,7 2 9
5 ,8 5 3

6 ,3 8 2
6 ,3 0 6
6 ,2 0 8
6 ,2 3 0
6 ,3 5 7
6 ,3 3 0
6 ,5 4 8
6 ,8 4 6
6 ,8 6 3

8 ,6 6 4
8 ,3 3 0
8 ,1 4 7
8 ,1 5 7
8 ,1 5 4
8 ,0 0 6
8 ,1 3 9
8 ,2 2 1
8 ,2 7 3

6 ,0 8 2
6 ,0 9 7
6 ,1 0 2
6 ,1 0 9
6 ,1 1 2
6 ,1 7 9
6 ,1 7 9
6 ,1 7 0
6 ,1 8 6

D em and
d e p o s it s
a d ju ste d 8

T o ta l
tim e
d e p o s it s

B ank
r a tes o n
sh o rt-ter m
b u s in e s s
lo a n s 9

M e m b e r b a n k r e s e r v e s a n d r e l a t e d i t e m s 10
R eserve
bank
c r e d i t 11
_
—

+
—
—

+
+
_

4*
+
+
+
+
+
—

4+
—

3 .2 0

3 .1 6

+
+
+

+
3 .2 7

—

4*
3 .2 4 r
+
3 .1 4

+

34
16
21
42
2
7
2
6
1
3
2
2
4
107
214
98
76
9
302
17

C o in a n d
T reasu ry
C o m m e r c ia l
c u r r e n c y in
o p e r a t i o n s 12 o p e r a t i o n s 12 c i r c u l a t i o n * 1

__
—
—

—
—
—
—
—
—
—
—
—

-1
-3
-3
-3
-1
__

+

23
17
12
25
11

+
+

2
4
15
6
8
0
20
30
13

—
—
—

—

—

—
—
—
—
—

+

0
53
154
175
110
198
163
227
90
240
192
148
596
,9 8 0
,7 5 1
,5 3 4
,7 4 3
,6 0 7
443
472

1
427
8
40
2

101
7
34
127
202
53
213
194
41

23
89
154
234
150
257
219
454
157
276
245
420
,0 0 0
,8 2 6
,4 8 6
,4 8 3
,6 8 2
,3 2 9
4" 6 3 0
482

+
+
+
+
+
+
+
+
+
+
+
+
+1
+2
+4
+4
+4
+1

+
—

+
4-

—
—

4444+

12
98
35
7
45

58
19
6
109
94
5
130
40
37

_
+
+
+
4+
4+
44+
+
+
4+
—

-

4+
+
-

—
—
—

+
+
—

+
+

R eserves

B a n k d e b it s
in d e x
3 1 c i t i e s 8»1*
(1 9 3 5 -3 9 =
1 0 0 )2

6
16
48
30
18
4
14
38
3
20
31
96
227
643
708
789
545
326
206
209

175
183
147
142
185
242
287
479
549
565
584
754
930
1 ,2 3 2
1 ,4 6 2
1 ,7 0 6
2 ,0 3 3
2 ,0 9 4
2 ,2 0 2
2 ,4 2 0

146
126
97
68
63
72
87
102
111
98
102
110
134
165
211
237
260
298
326
355

17
2
8
8
61

2 ,0 6 5
2 ,4 0 9
2 ,3 5 1
2 ,3 2 3
2 ,4 2 0

356
359
363
355
376

54
4
31
11
37
0
16
1
9

2 ,3 2 9
2 ,3 0 8
2 ,2 9 9
2 ,2 6 4
2 ,1 2 8
2 ,0 6 3
1 ,9 9 7
1 ,8 3 2
1 ,8 3 7

356
344
364
354
345
351
344
332
330

1 All monthly indexes but wheat flour, petroleum, copper, lead, and retail food prices are adjusted for seasonal variation. Excepting for department store sta­
tistics, all indexes are based upon data from outside sources, as follows: Lumber, various lumber trade associations; Petroleum, Cement, Copper, and Lead,
U.S. Bureau of Mines; W heat flour, U .S. Bureau of the Census; Electric power, Federal Power Commission; Manufacturing employment, U.S. Bureau of
Labor Statistics and cooperating state agencies; Factory payrolls, California State Division of Labor Statistics and Research; Retail food prices, U.S. Bureau
of Labor Statistics; and Carloadings, various railroads and railroad associations.
2 Daily average.
* N ot adjusted for seasonal variation.
* Excludes fish, fruit, and vegetable canning. Factory payrolls index covers wage earners only.
6 At retail, end of month or year.
6 Los Angeles, San
Francisco, and Seattle indexes combined.
7 Annual figures are as of end of year; monthly figures as of last Wednesday in month or, where applicable,
as of call report date.
8 Demand deposits, excluding interbank and U .S. G ov’t deposits, less cash items in process of collection. M onthly data partly
estimated.
9 New quarterly series beginning June 1948. Average rate3 on loans made in five major cities during the first 15 days of the month.
10 End of
year and end of month figures.
11 Changes from end of previous month or year.
12 Minus sign indicates flow of funds out of the District in the case of
commercial operations, and excess of receipts over disbursements in the case of Treasury operations.
13 Debits to total deposit accounts, excluding inter­
bank deposits.
p — preliminary.
r— revised.
^Seasonal factors for recent years revised.