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MONTHLY REVIEW
B U S IN E S S

C O N D IT IO N S

IN

T H E

T W E L F T H

Federal Reserve Bank of San Francisco
District industry and trade continued at sub­
stantially the same levels in March as in January and
February. Taking the first quarter as a whole, consumer
demand for most commodities was well maintained, the
most important exception being for automobiles. After
declining in February, retail automobile sales failed to
increase by anything approaching seasonal expectations
in March. While sales of new automobiles were slow
during March, considering the seasonal expansion usual
in that month, sales of other durable consumer goods for
which information is available were maintained in good
volume. Demand for new homes continues strong, and
retail furniture sales appeared in March to have main­
tained the slow expansion evident during most of the
past year. In addition, department store sales of highunit-cost household appliances have displayed no ten­
dency to decline. The level of aggregate sales of non­
durable consumer goods including food, apparel, motor
fuel, drugs, and the like has been practically unchanged
since early in 1938.

T

w e lfth

R e s id e n t ia l

B u il d in g

Residential building activity advanced slightly more
than is usual in March and on a seasonally adjusted basis
was higher than at any time in more than 10 years, except­
ing January of this year. The upturn was not general,
being largely attributable to sharp expansion in several
Intermountain cities and to additional permits, totaling
$794,500, issued in connection with the large Wyvernwood rental project in East Los Angeles. The adjusted
index of new residential construction fluctuated narrow­
ly around 50 percent of the 1923-1925 average in the sec­
ond half of 1938 but has been moderately higher in the
first quarter of 1939. In March, it advanced two points
to 54, and preliminary data for April indicate the index
will probably be about 54 in that month.
M a n u f a c t u r in g

New orders received by lumber mills rose abruptly late
last November and early in December, largely as a result
of considerable forward buying by distributors supply­
ing the residential building market. Mill operations were
advanced to fill these orders and, with the customary
substantial lag between receipt of orders and delivery,
expansion in production extended into January of this
year. Following the bulge in orders in the late fall, new
business declined and producers have recently reduced
output to prevent the accumulation of excess stocks. In
March, this bank’s seasonally adjusted index declined to
68 percent of the 1923-1925 average, compared with 81
in December, 88 in January, and 63 in March a year
ago. Early in March, however, the downward movement
in orders was reversed, and in the two weeks ending
April 15 new business received was at a rate only moder­
ately below the high levels of the first half of December.
Prices at the mill, which had weakened earlier in the year,
tended somewhat higher late in March.




F E D E R A L

R E SE R V E

D IS T R IC T

May 1, 1939
Reflecting the reduced level of new car and truck sales
in February and March, employment and working hours
at district automobile assembly plants declined in those
months. In mid-March, the number of man-hours was
running about 22 percent lower than in mid-January.
There was little change in activity at tire plants during
the first three months of this year.
Daily average output of petroleum during the first 22
days of April was approximately the same as in each of
the preceding three months, and 10 percent lower than
the high 1938 average. Stocks of gasoline-bearing crude
increased by a small amount, however, and on March 31
were higher than at any time since 1936. Finished and
unfinished gasoline stocks also rose moderately, but the
increase appears to have been seasonal. The upward trend
of gasoline consumption was affected but little by the
business downturn of 1937-1938. A leveling off in sales,
after allowance for the customary sharp seasonal fluc­
tuations, was apparent during much of 1938, but late
in the year the upward movement was resumed. On a
seasonally adjusted basis, gasoline consumption in De­
cember 1938 and January 1939 was the highest on record,
and changes in demand since that period have been only
nominal. Records over the past few years show that
gasoline producing operations conform closely to sales,
except that inventories, in anticipation of the summer
peaks in sales, are customarily built up in the preceding
fall and winter months. Inasmuch as utilization of fuel
oil manufactured as a by-product of gasoline has not
kept pace with gasoline sales, refinery stocks of that
item increased almost continuously from mid-1937
through October 1938. To those fuel supplies have been
added large quantities of crude, suitable only for fuel
purposes, resulting from expanded drilling operations.
On October 31, 1938, stocks of fuel oils reached a total
of 100,000,000 barrels, compared with a 1937-1938 low
of 70,000,000 barrels. On March 31, 1939, stocks were
still close to the 100,000,000 barrel level of last October,
indicating that attempts to stabilize the petroleum indus­
try have been at least partly successful.
Stocks of canned fruits and vegetables held by pro­
ducers have been materially reduced in recent months,
and are now considerably lower than they were a year
ago. While inventories of some canned fruits remain con­
siderable, unsold stocks are reported to be moving in good
volume at firm prices. Preliminary information indicates
that the 1939 packs of early vegetables will be about the
same as last year. It is tentatively estimated that the Cali­
fornia spinach pack, begun late in March, will be little
larger than the light 1938 pack of 1,040,000 cases, which
was the smallest since 1932. Asparagus canners and
growers have agreed upon a maximum pack of 1,850,000
cases. This compares with a 1938 pack of 1,800,000 cases,
also the lowest since 1932. Producers’ stocks of canned
salmon were lower on March 31 than at the end of the
first quarter in most recent years. Movement of canned
salmon has been considerably greater than seasonal since

22

the first of this year, and prices for some grades were
higher on April 1 than a month earlier.
Flour milling activity declined more than seasonally in
March, and was approximately the same as a year ago.
During the first quarter of 1939, however, output was
higher than in any corresponding period during the past
16 years except in 1924 and 1929, owing principally to
heavy export demand. The adjusted index of meat pro­
duction was 116 percent of the 1923-1925 average in
March, the same as the 1937 and 1938 monthly averages.
This is one of the more stable food industries; in more
than two years the index has rarely deviated by more
than four points from the 116 percent level.
A g r ic u l t u r e

Prices paid farmers and livestock growers for their
products advanced slightly in March and April, and vol­
ume of farm marketings expanded seasonally to levels
somewhat higher than in the early spring of 1938. Last
year, marketings of early crops and livestock were de­
layed by heavy rains; this year, less than the normal
amount of rainfall and favorable growing weather thus
far have resulted in early maturing and marketing of
crops. In addition, the Federal wheat and flour export
subsidy program has stimulated sales of wheat by farm­
ers in the Pacific Northwest considerably during recent
months.
Cash receipts of wheat and apple growers in Idaho,
Oregon, and Washington have been considerably above
the extremely low returns received in the comparable
period last year, and total farm income in that area dur­
ing the first quarter of 1939 is estimated to be more than
20 percent larger than in the first quarter of 1938. In­
come elsewhere in the district was smaller than a year
ago, with the largest declines recorded for Arizona and
California. Reduced income from marketings of cattle,
citrus fruits, cotton, hogs, and rice were the principal
sources of the decline in returns to farmers in those
states. Cash receipts from the sale of dairy products, in­
fluenced by low milk and butter prices, were down in all
states of the district. For the entire district, total farm
cash income during the first three months of this year
was slightly higher than in comparable months of 1938.
Physical conditions were generally favorable for cur­
rent farm operations in March and early April, except
in parts of California and Oregon where sub-normal
rainfall has reduced anticipated crop output on nonirri­
gated lands and forced growers to irrigate more heavily
than is customary at this season. Fortunately, this com­
paratively dry season was preceded by several years of
generous rainfall which raised the water table in most
of the important agricultural areas of the district. Never­
theless, with snow packs in the mountains much lighter
than in 1938, supplies of irrigation water are expected
to be adequate only if used carefully. The outlook for late
irrigation water is poor to fair.
Average annual precipitation— rainfall and snowfall
combined— in the Twelfth District varies from practi­
cally nothing in some desert areas of the southwest to
well over 100 inches in parts of western Washington.
Although a considerable portion of the farm acreage in
this district is so-called “ dry land,” relying solely upon
rain and snowfall for moisture, many important crop
producing areas depend mainly upon irrigation. O f the
96,307,000 acres of the district classed as farm land in




M ay 1, 1939

FEDERAL RESERVE B A N K OF SAN FRANCISCO

1934 (latest date for which accurate figures are avail­
able), 7,143,000 acres, or 7 percent were under irrigation.
In terms of crop land, which totaled 30,515,000 acres in
1934, more than 23 percent was irrigated. The amount
of land now under irrigation is estimated to be some­
what larger than in 1934.
Irrigation projects are of importance in each State of
the Twelfth District, although in some of the most proL a n d A r e a , A c r e a g e i n F a r m s , C rop L a n d , a n d I r r ig a t e d L a n d
(in thousands of acres)

A r iz o n a ........................
California ...................
Idaho ...........................
Nevada ........................
Oregon ........................
Utah .............................
W ashington ...............

Land
Area
72,838
99,617
53,347
70,285
61,189
52,598
42,775

Farm
Land
14,018
30,438
9,952
3,622
17,358
6,239
14,680

Crop
Land
849
11,631
4,284
380
4,921
1,706
6,744

Twelfth D istrict____

452,649

96,307

30,515

Source:

Irrig.
Land
430
3,488
1,388
253
579
583
422

Percent Under
/"-Irrigation—\
Farm Crop
Land Land
3
51
11
30
14
32
17
67
3
12
9
34
3
6

7,143

7

23

Census of Agriculture, 1935.

ductive states only a small percentage of crop land is
under irrigation. In Arizona, the Salt River Valley
around Phoenix, the Gila River Basin some distance
southwest of Phoenix, and the lower Colorado River
Basin around Yuma are important irrigated sections
which account for more than half the total crop land of
the State. In California, irrigated lands include the Im­
perial Valley, the citrus fruit producing sections of south­
ern California, and much of the San Joaquin and Sacra­
mento valleys, as well as other small areas in the central
and northern parts of the State. In Idaho, irrigated
regions are scattered over the southern half of the State
and in the aggregate include a third of the crop land.
About two-thirds of the crop land of Nevada is irrigated,
most of it located in the west central part of the State.

Production and Employment—
Index numbers, 1923-1925
aver a g e = 100
Industrial Production*
Manufactures (physical volume)
Lumber ................................................
Refined o i l s .........................................
Cement ................................................

W ith
Seasonal
r~ Adjustment —\
t— 1939— V 1938
Mar., Feb. M ar.

Without
Seasonal
<— Adjustment —\
,— 1939— V 1938
M ar. Feb. Mar.

68
—

63
158

63
—
55
119
116

—

—
115

58
150
76
__
124

58
156
56
__
114

—
64
98

95

94

110
65
106

52
62
42
27
29
70
—

34
36
30
22
23
60
—

62
72
51
31
41
82
140

47
55
45
26
24
33
157

39
42
37
32
27
54
156

211

190

196

194

177

95
106
86
78

97
107
89
79

95
105
81
81

93
104
82
76

92
104
80
74

93
103
77
79

91
101
87
72

94
102
91
77

87
96
80
72

91
101
83
72

89
100
79
69

87
96
76
72

116
W heat flour ....................................... 121
Minerals (physical volume)
—
P e tr o le u m ............................................
Lead ( U . S . ) t ....................................
Silver (U . S . ) t ..................................
Construction (value)
Residential Building Permits^
Twelfth D istrict...........................
54
Southern California...............
63
Northern California...............
42
Oregon .......................................
21
Washington .............................
36
Intermountain states............
92
—
Public works contracts...................
Miscellaneous
Electric power production.......... 211
Factory Employment and Payrolls§
Employment
Pacific Coast ...............................
California .......................................
Oregon ...........................................
W ashington ..................................
Payrolls
Pacific Coast ....................................
California .......................................
Oregon ............................................
W ashington ..................................

74
—
86
112
124

* Daily average.

tPrepared by Board of Governors of the Federal Reserve System.
¿Includes figures from 197 cities and Los Angeles County, unincorporated.
§ Excluding fruit and vegetable canning.

23

M O N T H L Y R EVIEW OF BUSINESS CONDITIONS

M ay 1, 1939

The south central part of Oregon and the Hood River
Valley in the north central part of the State contain a
good deal of irrigated land, but most Oregon crops de­
pend upon rain and snowfall for moisture. In Utah,
where about a third of the crop land is under irriga­
tion, the more important areas are pretty well scattered
throughout the central and southwestern parts of the
State. The Wenatchee, Yakima, and Okanogan River
valleys in central Washington are the principal irrigated
land sections of that State, which has a smaller percent­
age of crop land under irrigation than any other state of
the district. Over 80 percent of the irrigated land acreage
within this district is located in the intensively farmed
areas specified. Crop yields and the value of commodi­
ties produced per acre are generally much greater than
in nonirrigated sections.

the year. In the second half, however, loans expanded
considerably and at the close of the year were unchanged
from the total reported at the end of 1937. While the
aggregate volume of loans at the beginning of 1939 was
about the same as a year earlier, the composition of the
total was altered considerably. Loans on real estate in­
creased sharply from $730,200,000 on December 31,
1937 to $797,800,000 at the end of 1938. O f the latter
total, $96,000,000 comprised advances secured by farm
lands, $508,800,000 was secured by residential proper­
ties, and $193,000,000 by other properties. The propor­
tion of total loans secured by real estate advanced from
39.0 percent at the end of 1937 to 42.7 percent at the end
of 1938. In the first quarter of 1939, a further gain in

C r e d it

Total loans of district city banks during late March
and the three weeks ending April 19 continued the de­
cline in evidence since the first of the year. This reduc­
tion came principally in loans for commercial, industrial,
and agricultural purposes and was largely seasonal in
character. Loans on real estate increased further, con­
tinuing the persistent growth which has been under way
for more than a year. Most other classes of loans re­
mained about unchanged, although loans included in the
“ other” classification advanced moderately to the levels
prevailing at the beginning of 1939. This miscellaneous
group of loans consists largely of consumer instalment
loans and advances for modernization and repair of resi­
dential properties, made under Title I of the National
Housing Act.
The decline since the first of the year in loans at offices
of member banks located in the principal cities of the
district extended also to banks and branches located in
smaller cities and towns. Loans of all district member
banks on March 29 amounted to $1,850,000,000, com­
pared with $1,869,000,000 on December 31, 1938.
As shown in the accompanying chart, aggregate loans
of district member banks declined during the first quarter
of 1938, the decline extending through the first half of

Distribution and Trade—
Index numbers, 1923-1925
average=100

W ith
Seasonal
<■— Adjustment—n
, — 1939— % 1938
M ar. Feb. Mar.

Retail Trade
Department store sales (value)*
Twelfth District .............................
93
California ...........................................
97
Los A n g e l e s ..................................
92
Bay Region .................................. 102
San Francisco ............................. 100
Oakland ......................................... 110
Pacific N o r th w e s t...........................
77
87
S e a t tle ..............................................
74
Salt Lake C ity ..................................
65
Department store stocks (value) t
73
Furniture store sales (value) *$ . . .
70
Furniture store stocks (v a lu e )t$ .
Automobile sales (number)*
—
Total .....................................................
—
Passenger ......................................
—
C om m ercial....................................
Carloadings (number) *§
80
94
Merchandise and misc...................
O t h e r .....................................................
62
Intercoastal Traffic (volume)
Total ..........................................................
69
Eastbound .........................................
57
Westbound ......................................... 110

*Daily average.

fA t end of month.




Without
Seasonal
Adjustment—\
,— 1939— , 1938
M ar. Feb., M ar.

t—

94
99
89
108
105
118
72
81
88
65
74
69

89
94
88
99
99
107
72
80
74
66
68
74

84
89
85
91
89
98
68
75
65
67
66
70

79
84
78
91
90
95
56
64
70
63
67
66

81
86
82
88
87
94
64
69
63
68
61
74

—
—
—

—
—
—

84
77
163

75
69
137

72
64
150

81
94
64

76
86
63

74
87
58

67
78
53

71
80
59

60
52
86

53
45
86

68
53
116

53
46
78

53
42
78

$1929 averages 100.

§Revised series.

1930

1931

1932

1933

1934

1935

1936

1937

1938

1939

L O A N S O F A L L M E M B E R B A N K S —Twelfth District
Call report data; March 29, 1939, figures preliminary. Logarithmic
vertical scale; that is, equal vertical distances measure equal
percentage changes rather than absolute amounts.

real estate loans was accompanied by a decrease in other
loans to customers, with the result that loans secured
by real estate represented 44.6 percent of total loans of
Twelfth District member banks on March 29. In com­
parison, less than 30 percent of all loans reported by dis­
trict member banks in 1929 consisted of loans on real
estate.
Not only have real estate loans shown a net expansion
over the past ten years but there has also been a sub­
stantial decline in demand for bank credit for commer­
cial, industrial, and shorter term agricultural purposes.
(In part, this decline in private bank credit has reflected
a shift in borrowing to agencies of the Federal Govern­
ment.) To some extent, the reduction in commercial,
industrial, and agricultural loans of member banks has
been offset by the development of new loan outlets.
Among the more important of the new loan outlets has
been the financing of consumer purchases of automobiles
and of household appliances on an instalment basis. Per­
sonal instalment loans for a diversity of other purposes
have also been made in an increasingly large volume since
about 1934. Loans of this character, which were rela­
tively unimportant a decade ago, constituted a large per­
centage of the $323,900,000 reported by district mem­
ber banks as “ all other loans” on December 31, 1938.

24

M ay 1, 1939

FEDERAL RESERVE B A N K OF SAN FRANCISCO

POiNTS IN TOTAL INDEX

POINTS IN TOTAL INDEX

S u m m a ry o f N a tio n a l B u sin e ss C o n d it io n s
Prepared by the Board of Governors of the Federal Reserve System

manufacturing production was maintained at about the same rate as in
March but mineral production declined, reflecting a sharp reduction in output
of bituminous coal pending settlement of negotiations between operators and
miners. In the first quarter of this year industrial output, after a rapid rise in the
latter half of 1938, increased less than is usual at this season.

I

n A p r il

P r o d u c t io n
M A N U F A C T U R IN G P R O D U C T IO N
Index of physical volume of production, adjusted for sea­
sonal variation, 1923-1925 average— 100. Durable and
nondurable series expressed in terms of
points in the total index. By months,
January 1934 to March 1939.

W H O L E S A L E P R IC E S
Indexes compiled by the United States Bureau of Labor
Statistics, 1926=100. By weeks, 1934 to week
ending April 15, 1939.

Volume of industrial production showed little change in March, and the
Board’s seasonally adjusted index remained at 98 percent of the 1923-1925 average.
The index for the first quarter averaged 99, compared with 101 in the final quarter
of last year. Activity at steel mills in March was at 54 percent of capacity, a
slightly higher level than in January and February. Automobile production in­
creased less than seasonally. Retail sales of cars continued to fluctuate around a
level considerably higher than last year but lower than in 1936 and 1937. Dealers’
stocks of new cars began to decline in March, following an increase to a season­
ally high level. Activity in the machinery industries increased further in March,
continuing the rise that began last summer. Lumber production increased less than
seasonally from the relatively low level of other recent months. Production of
nondurable goods in March continued at about the level that has prevailed since
last autumn. In the woolen textile industry, activity showed a decrease from the
high level of recent months, while at cotton mills and shoe factories output was
maintained in large volume. A t meat-packing establishments and sugar refineries
increases in activity were reported, following earlier declines. Value of construc­
tion contract awards increased in March, according to F. W . Dodge Corporation
figures, reflecting a seasonal rise in residential and other private building. Awards
for public projects showed little change. In the first three weeks of April bitumi­
nous coal production declined to a low level as most mines were closed, pending the
settlement of biennial contract negotiations between mine operators and workers.
Steel ingot production was reduced somewhat, averaging about 52 percent of
capacity, and automobile production showed little change from the rate reached
in the latter part of March.
D is t r ib u t io n

Sales at department stores and mail order houses increased somewhat more
than seasonally in March, while variety store sales showed about the usual rise.
For the first quarter as a whole retail sales were in about the same volume as in
the final quarter of 1938, after allowance for seasonal changes. Freight-car load­
ings showed less than the customary advance from February to March as loadings
of coal declined and shipments of miscellaneous freight increased less than sea­
sonally. In the first half of April there was a marked decrease in freight traffic,
reflecting in large part a sharp decline in coal shipments.
C o m m o d i t y P r ic e s

M E M B E R B A N K S IN 101 L E A D I N G C IT IE S
Wednesday figures for reporting member banks in 101 lead­
ing cities, September 5, 1934, to April 19, 1939. Commer­
cial loans, which include industrial and agricultural
loans, represent prior to May 19,1937, so-called
"O ther loans” as then reported.

Prices of steel scrap, copper, hides, and some other industrial raw materials
declined from the middle of March to the third week of April, and there were
decreases also in prices of livestock and dairy products. Silk prices rose consid­
erably. The general level of wholesale prices, as measured by the index of the
Bureau of Labor Statistics, declined to 76 percent of the 1926 average as compared
with 77 in the middle of March and at the beginning of the year.
B a n k C r e d it

Reflecting continued heavy gold imports and Treasury disbursements from its
balances at the Reserve banks, member bank reserves and deposits increased sharp­
ly during the four weeks ending April 19. Excess reserves rose to a record high
level of $4,000,000,000. Total loans and investments at banks in 101 leading cities,
which had shown little change during March, increased somewhat during the first
three weeks of April, reflecting principally continued purchases of United States
Government obligations by New York City banks. Loans to brokers and dealers
in securities declined.
M o n e y R a t e s a n d S e c u r i t y P r ic e s

E X C E S S RESER VES O F M E M B E R BAN K S
Wednesday figures of estimated excess reserves for all
member banks and for selected New York City
banks, January 3, 1934, to April 19,1939.




Prices of Government bonds and of other bonds of highest grades continued
firm at high levels during March and the first three weeks of April, while prices
of the lower-grade corporate bonds and of corporate stocks declined. The average
discount rate on new issues of 91-day Treasury bills continued at a low level and
other open market rates remained unchanged.