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FEDERAL

RESERVE

BANK

July 1957




OF SAN

FRANCISCO

Review of Business Conditions . . . .
inventories . . . A Pause, N o Recession

OF BUSINESS CONDITIONS
on the economy may very well
enrich our phraseology in their attempts to
describe recent business conditions. The hunt for
succint descriptions stems from the fact that ac­
tivity in general has remained high in the presence of obvious weak spots and that credit de­
mand has continued in excess of supply even
though the growth in over-all activity has slowed
considerably. A brief summary of developments
in recent months points up the difficulty of find­
ing an apt label for economic events. While em­
ployment has been at or near peak levels so far
this year and unemployment has shown little
change after allowing for seasonal influences,
there have been declines at various times this
year in m anufacturers’ new orders, residential
construction, business sales, durable goods pro­
duction, and hours worked. M ost of these weak­
nesses were associated with a first quarter ad ju st­
ment in inventories, which, according to prelim­
inary estim ates for the second quarter, may
already have abated. The improvement in manu­
facturers' new orders during M ay, for example,
is cited as an indication of more favorable devel­
opments. Total business inventories in M ay in­
creased more, after seasonal adjustment, than
in earlier months this year.

C

o m m e n t a t o r s

In any event, the soft spots have had their off­
sets. Government outlays for goods and services
have continued to rise. Consumer spending has
expanded even though the demand for automo­
biles and household appliances has been lower
than producers had anticipated. Plant and equip­
ment outlays continue to rise though the rate of
gain is well below that of last year. E xports have
risen even more sharply than imports, providing
a partial offset to the reduced demand for inven­
tories in the domestic sector. Construction ac­
tivity in the nation, in dollar terms, has moved to
new highs, with housing starts increasing in
A pril and M ay and holding steady in June.
Generally, the economy has resisted the soft
spots rather well. The balance between weak­
nesses and strengths has kept activity at very
high levels, and the rate of expansion in the first

82




half of 1957 was only slightly below that of the
first six months of 1956.
A near balance between contracting and ex ­
panding forces is also evident in the Twelfth D is­
trict. T otal nonagricultural employment showed
little change from Jan uary to M ay, although it
lias remained above year-ago levels. Som e of the
factors responsible for the leveling in business
activity in the nation are present in the District
as well. The slackened pace of residential build­
ing, however, has had more severe repercussions
in the District than in the nation as a whole, par­
tially because of the importance of the lumber
industry in western states. On the other hand,
smaller-than-expected gains in national sales of
consumer durables have had a less depressing ef­
fect in the District than elsewhere, for m ost of
the components used in assembling automobiles
and a large proportion of home appliances m ar­
keted in the District are imported from eastern
manufacturing centers.
The District economy is also somewhat insul­
ated from weaknesses apparent in machinery and
metal industries. While District states export
lead, copper, zinc, and aluminum ingots to fabri­
cators in the E ast, a large proportion of machin­
ery and fabricated metals consumed in the W est,
including steel, is “ im ported.” The m ajor rea­
sons for the failure of business activity in the
Twelfth District to expand as rapidly as in 1956,
however, are not completely related to demand
in the private sector of the economy. Tw o of the
most important differences so far this year are a
slower rate of expansion in aircraft employment
and a steady decline in ordnance operations.
District nonagricultural employment
records minor increase

District nonfarm employment showed no sig ­
nificant change between M arch and A pril and
then rose slightly in M ay after allowance for sea­
sonal forces. The number of people at work in­
creased in manufacturing, trade, finance, serv­
ices, and government. A substantial part of the
increase in total nonfarm jobs during M ay and
almost all of the gain in m anufacturing resulted

July 1957

M O N T H L Y REVI EW

from the settlement of labor disputes in Califor­
nia and W ashington. About 4,000 California
auto workers were on strike during the week of
the April employment survey, and almost 5,000
were involved in labor disputes in W ashington
metal and metal fabricating establishments.
A s mentioned above, a significant factor in re­
straining growth in recent months has been the
failure of manufacturing employment to expand
substantially. A ircraft plants in California have
not added workers so rapidly this year as in the
latter part of 1956 and there w as a small decline
in M ay. In contrast W ashington reported a siz­
able gain of 2,300 workers in M ay. The de­
pressed rate of activity in the District lumber in­
dustry, when compared to year-ago levels, has
also retarded employment expansion. A new de­
velopment in manufacturing has been the D e­
fense Department’s order limiting overtime in
the aircraft industry. T his order reduced total
hours worked in the industry, and in the L o s A n­
geles area alone it appears that the loss in over­
time hours has resulted in a cut in weekly pay­
rolls of about $1,000,000 during M ay. San Diego
and Seattle each lost about $400,000 in weekly
aircraft payrolls. Production stretch-outs and
postponements of delivery dates for several types
of military aircraft produced in District plants
have also occurred.
Construction has been the weakest m ajor in­
dustry in the District in term s of employment.
Employment in the building trades, in contrast
to the national experience, dropped sharply be­
tween April and M ay after seasonal adjustment.
The M ay level was more than 5 percent below a
year ago ; and, except for N evada, every state re­
ported a decline from a year ago. T he drop in
construction jobs has been attributed by state
employment agencies to the reduced level of
home building.
Compared with a year ago all states except
Oregon had higher nonagricultural employment
in M ay. O regon’s decline from M ay 1956
stemmed entirely from a sharp reduction in m an­
ufacturing employment offset only in part by
gains in other lines. Reduced employment in lum­
ber and related lines has been the principal fac­
tor in the drop in jobs from a year ago.




Lumber an d steel production rise from
April to M ay

In general, production statistics for the
Twelfth District show more firmness than do
those for the nation as a whole. Steel production
in the W estern Region (including Colorado) in
M ay achieved an operating rate of 99 percent
of capacity compared with 96 in April. Prelim ­
inary figures for June suggest only a modest
decline from M ay. By contrast, steel production
for the nation as a whole dropped from 90 per­
cent of capacity in April to 86 in M ay and June,
reflecting the reduced demand for sheet steel,
very little of which is produced in the W est. A
nation-wide reduction in operations is scheduled
in Ju ly when mills perform essential maintenance
tasks and employees take annual vacations.
Output of forest products demonstrated some
seasonal recovery from April to M ay, though
all except plywood remained below year-ago
levels. D ouglas fir, western pine, and redwood
registered gains of 3, 6, and 6 percent, respec­
tively. Plywood production rose 7 percent be­
tween the two months. Preliminary weekly data
indicate that output of Douglas fir, western pine,
and plywood increased somewhat further dur­
ing the first three weeks in June despite the fact
that price declines were reported for some grades
of lumber and for fir plyw7ood. Recent produc­
tion gains in lumber have not added to inven­
tories, for both shipments and orders have kept
pace.
M anufacturing activity slackens
in Pacific Coast states

M an-hours worked in Pacific Coast manufac­
turing industries fell 1 percent, after seasonal ad­
justment, from A pril to M ay. In spite of the
drop in hours worked in aircraft and metals
industries, most of the decline was centered in
nondurables. Activity in food processing plants
dropped 6 percent, reflecting a strike in sugar
refining and a reduction in canning operations
in California. Production of paper and paper
products also fell because of the decrease in de­
mand for paperboard and other products used
in construction. W hile man-hour declines were
reported in textiles and in printing and publish­
83

FE DERAL R ES ER VE B A N K O F S A N F R A N C I S C O

ing, activity expanded in firms producing rubber
and petroleum products.
Activity in durable manufacturing industries
receded slightly. H ours worked in firms produc­
ing lumber and lumber products rose 3 percent
in line with the production gains noted above.
Activity in metals, however, fell 3 percent as a
reduction in metal fabricating in California off­
set gains in the production of prim ary metals.
O perations in furniture and also in machinery
expanded 1 percent. Reduced activity in the man­
ufacturing of transportation products reflects a
shortened work week in aircraft, offset in part by
termination of a strike in automobile assembly.
H ours worked in “ other durables” industries fell
about 2 percent as ordnance plants in California
continued to curtail operations.
District construction still retarded
by drop in residential activity

A fter a sharp jum p from M arch to April, in­
cluding a 4 percent rise in residential valuations,
total building permits authorized in the Twelfth
D istrict leveled in M ay. Preliminary estimates
indicate that residential valuations slipped back
to the M arch level, although this was offset by a
further expansion in the value of permits issued
for nonresidential construction. The number of
dwelling units covered by permits granted in
M ay was 7 percent fewer than in A pril and down
about 12 percent from M ay 1956. Total permits
for the first five months of 1957 were nearly 5
percent smaller in value than during the com­
parable period a year ago, as an 11 percent de­
cline in residential valuations was not completely
offset by the rise in value of nonresidential au ­
thorizations.
R equests for V A and F H A appraisals at re­
gional offices in M ay show declines of 79 and 35

84




percent respectively from those of a year ago.
T he drop-off in residential construction activity
in the Twelfth District, as in the nation, is largely
centered in government-insured, single-family
dwellings.
Loans outstanding at District member
banks resume rise

In the banking sector the m ost striking devel­
opment in the second quarter involved the in­
crease in loans outstanding at reporting member
banks in the Twelfth District. Borrow ings rose
$239 million, reversing the downward trend in­
dicated by a $191 million decline in the first
three months of 1957. Commercial and industrial
loans, which fell $120 million the first quarter,
are responsible for about 80 percent of the sec­
ond quarter rise. W ithin this general group of
loans about half of the increase occurred in the
category of “ unclassified” loans and cannot be
identified by industry. Second quarter increases
in loans outstanding m easured $72 million for
public utilities and transportation firms, $31 mil­
lion for producers of m etals and metal products,
and $26 million for sales finance companies. E x ­
cept for metals companies, borrow ings in the
second quarter more than offset declines in the
previous three-month period.
Real estate loans outstanding fell $25 million
in the three-month period ending in June, about
a third as much as during the January-M arch
period. T his six-month slum p m arks the end of
a sustained upward movement that had persisted
almost without interruption during the postwar
period. Agricultural loans increased by $15 mil­
lion and “ other loans,” the greatest part of which
are “ loans to individuals for personal expendi­
tures,” rose by $69 million. These groups re­
versed first quarter declines.

July 1957

M O N T H L Y REVIEW

Inventories . . . A Pause, No Recession
in recent months has been directed
once again to an important source of insta­
bility in the economy-—inventory investment.
Renewed interest has been generated by the fact
that there was a shift from inventory accumula­
tion to liquidation between the fourth quarter of
last year and the first quarter of 1957. Additions
to inventories in the closing quarter of 1956
totaled $5.1 billion at a seasonally adjusted an­
nual rate, but in the first three months of this
year there was a net disinvestment in inventories
of $0.8 billion. The net decline in such investment
from the fourth quarter of 1956 to the first quar­
ter of 1957 is thus currently estimated at $5.9
billion.1 This represents a pause in the build-up
of stocks that continued for eight successive
quarters— a build-up which appears to have reA

sumed in the second quarter, according to pre­
liminary estimates.
New investment in inventories provided con­
siderable propelling force to the recent boom,
accounting for 11 percent of the rise in G ross
National Product from 1954 to 1956. Moreover,
ju st as inventory accumulation has generally
been an important factor during periods of ris­
ing business activity, similarly liquidation of
stocks has nearly always contributed to reces­
sions.1 F o r example, new investment in inven­
tories dropped $8.2 billion from the final quar­
ter of 1948 to the last three months of 1949,
and the shift from the second quarter of 1953 to
the third quarter of 1954 amounted to $7.2 bil­
lion.
Inventory investment in the gross national
product accounts includes changes in both farm
and nonfarm inventories. Stocks of commodities
held on farm s by farm ers fell in each quarter of

t t e n t io n

1 These data have been revised back through 1954 and have been
published in the Ju ly issue of the Survey of Current Business of the
D epartm ent of Commerce, subsequent to the preparation of this
article. In addition, other major benchmark revisions affecting the
D epartm ent of Commerce Sales, Stocks, and Orders estim ates will
be revised in a later issue of the sam e publication.

1 See “ T h e Inventory Adjustm ent— P ar for the C ourse?” , M onthly
Review, April 1954, pp. 67-70.

C hart 1

S A L E S , I N V E N T O R I E S , AND T H E I N V E N T O R Y - S A L E S RATI O
JANUARY

BILLIONS

OF

1956 - A P R I L I 9 S 7

BILLIONS

00LLARS

OF D O L L A R S

DURABLES
NO NDURABLES

INVENTORIES
INVENTORIES

Note: Inventory and sales figures are not adjusted for changes in prices.
Source: United States Department of Commerce.




85

FE DE RA L R E S ER V E B A N K O F S A N

1956, reflecting a strengthening of demand dur­
ing the year. A n additional decline in farm in­
ventories occurred in the opening quarter of
1957. N onfarm stocks, by contrast, rose $5.0
billion in 1956 and then fell at an annual rate of
$0.3 billion in the first quarter of this year.1
It should be noted that in the G N P accounts
quarterly changes in inventories held by manu­
facturing and trade firms— but not those stored
on farm s— are adjusted for fluctuations in whole­
sale prices. These price corrections indicate that
the physical quantity of nonfarm stocks declined
at an annual rate of more than a quarter of a
billion dollars in the first quarter of this year.
T his real decline in inventories occurred even
though the book value of nonfarm inventories
actually continued to rise (because of price in­
creases), albeit at a sharply reduced rate com­
pared with the previous quarter. Since the fol­
lowing discussion of inventories is based on book
values not adjusted for price changes, it should
be borne in mind that small increases in dollar
value represent declines in physical terms.
Several questions arise concerning the inven­
tory adjustm ents that took place early this year.
In what sectors and in what industries were they
m ost in evidence ? W hy did they occur ? A re such
adjustm ents likely to deepen and precipitate an
over-all decline in business activity ?
Durable goods build-up slackens

Chart 1 pictures the movement of inventories,
sales, and the resulting inventory-sales ratios for
all durables and nondurables over the 16-month
period ending in A pril of this year.2 It is ap ­
parent that the book value of durable goods in­
ventories held by manufacturing and trade firms
rose from Jan uary to M ay in 1956. Reductions of
activity in the automobile industry, because of
excessive automobile stocks at the retail level,
and in steel, because of the strike, halted the rise
during the summer months of last year. In the
third quarter, increasing wholesale prices and
the return of capacity operations in automobiles
1 Seasonally adjusted d ata are used throughout this article unless
otherwise stated.
2 In April of this year inventories of m anufacturing and trade firms
were distributed a s follows: D urable goods m anufacturers held 34
percent; retailers, 26 percent; nondurable goods m anufacturers, 25
percent; and wholesalers, 14 percent.

86




FRANCISCO

and steel quickened the pace of the inventory
build-up. T he rise in the book value of durable
goods stocks then slowed in the first four months
of 1957.
Stocks of nondurables, by contrast, contrib­
uted only slightly to inventory accumulation after
A ugust, and although they have since reached a
new higher plateau, they did not offset the re­
duced rate of rise in the book value of durable
goods. It will be pointed out later that the slow­
down in the rate of inventory accumulation be­
tween the fourth quarter of 1956 and the first
quarter of 1957 w as centered prim arily in hold­
ings of durables at the m anufacturing level. F u r ­
thermore, it is also noteworthy that retail inven­
tories of durables other than automobiles and of
nondurables actually declined even in book value.
A s shown in Chart 1, sales of both durable and
nondurable commodities showed signs of leveling
off in the first four months of 1957. Prelim inary
April and M ay figures indicate that sales of dur­
able goods slipped below the average for the
fourth quarter of 1956. Sales of nondurables
were somewhat higher in A pril and M ay than
in the initial quarter, and remained above the
fourth quarter level. A s a result of diverse
changes occurring in inventories and sales, the
over-all inventory-sales ratio for durables held
by m anufacturing and trade firms stood at 2.06 in
April and M ay, a 16-month high if those months
in which the steel strike occurred are excluded.
The ratio for nondurables, however, w as about
the same as during the fourth quarter, down
slightly from the July-October level.
Stocks of durable manufacturers
rise at a slower rate

The first quarter drop in inventory invest­
ment, as mentioned above, w as alm ost entirely
the result of a slower rise in book value at the
m anufacturing level. Chart 2 shows that total in­
ventories held by m anufacturing firms in the
fourth quarter of 1956 averaged about $ 1 .6 billion
higher than in the previous quarter. T he m argin
of gain between the final quarter of 1956 and the
opening quarter of this year w as about half as
large— about $700 million. M ost of the change in
pace occurred in durables, where accumulation

July 1957

M O NT H L Y REVIEW

measured $1.4 billion from the third to the fourth
quarter of 1956 and then dropped to $400 million.
Nondurable stocks held by manufacturers rose
$160 million between the final two quarters of
1956. The build-up of nondurables continued at
a more rapid rate as about a $200 million increase
occurred in the first quarter of this year.

C hart 2

C H A N G E S IN M A N U F A C T U R I N G
AND R E T A I L I N V E N T O R I E S
3RD




(956 - 1ST Q U A R T E R

195 7

MANUFACTURING
0URABLES

Inventory adjustments reduce dem and
for prim ary metals

The slowdown in the rate of accumulation dur­
ing the first three months of the year is evi­
dent in the three industries that account for
the largest holdings of durable manufacturing
inventories: prim ary metals, machinery, and
transportation equipment. Firm s producing pri­
mary metals added $184 million to inventories
from June to September and $334 million from
September to December. By M arch a further ad­
vance of $182 million occurred, although a slight
decline w as reported in April. H oldings of stocks
in prim ary metal industries at the end of April
were, nevertheless, higher in relation to sales
than in any month in 1956 excepting Ju ly and
A ugust when the steel strike occurred. Sales, in
fact, have edged downward from the 1956 high
reached in October. Moreover, new orders— a
barometer of future sales— declined from N o­
vember to April. A s a result of these develop­
ments, output of prim ary metals fell from a high
of 148 in September to 134 in M ay, according to
the Federal Reserve B o ard ’s production index.
Production declines in prim ary metals, how­
ever, did not prevent a rise in the inventorysales ratio from 1.60 in October to 1.84 in April.
Over this period the demand for prim ary metals
changed markedly. During the latter part of 1956
it was strong as metal fabricators stepped up pur­
chases from prim ary producers to build stocks.
In recent months, however, fabricators, particu­
larly automobile and appliance makers, pared in­
ventories of purchased materials, in line with a
downward revision of sales expectations. Thus,
although activity in metal fabricating w as higher
in the first quarter of 1957 than in the fourth
quarter of 1956, sales of prim ary metals pro­
ducers fell because of inventory disinvestment by
fabricators.

QUARTER

NONDURABLES

RETAIL
TOTAL

QUARTER 1956

E XCLUDING AUTOS
TOTAL
EXCLUDING

-3 0 0

AUTOS

500
MILLIONS

1000

1500

OF D O L L A R S

N o te: D ollar figures unadjusted for changes in prices.
Source: United States D epartm ent of Commerce.

Incentives for users of prim ary metals to work
off holdings of purchased m aterials stemmed
from a number of developments. A s is widely
known, consumer outlays for new automobiles,
home appliances, and residential housing have
been disappointing to the affected producers.
Moreover, supplies of prim ary metals have in­
creased substantially since the fall of 1956. This
easing is particularly evident in nonferrous
metals where price declines have occurred. In
addition, work stoppages are unlikely in primary
m etals industries since no collective bargaining
agreements expire in the immediate future.
In the machinery industry the slackening in
the rate of inventory accumulation took the
following course: From June to September in
1956 inventories rose $351 m illion; from Sep ­
tember to December, $276 m illion; and from De­
cember to M arch, $55 million. Little change oc­
curred in April. Sales, however, trended upward
until February but declined in M arch and April.
A s a result of these diverse movements the inventory-sales ratio dropped from October to
January. It then rose and in A pril was about the
same as in A pril of 1956. Output of machinery
remained stable during the first quarter of 1957,
slightly lower than in the final quarter of 1956.
New orders for machinery, which move both
more sharply and in advance of sales (see Chart
3 ), dropped in the closing months of 1956 and
87

FE DE RA L R ES E R VE B A N K O F S A N F R A N C I S C O
again in M arch and April. A t this time they were
less than in A pril 1956, although still substantial.
T ransportation equipment is the third m ajor
durable goods m anufacturing industry in which
the rate of rise in the book value of inventories
slowed. T he value of stocks held jum ped sharply
from the third to the fourth quarter of 1956,
largely reflecting the build-up of work in proc­
ess on new models in the automobile industry,
though an expansion in aircraft production
was a factor also. A much smaller rise oc­
curred between the final quarter of last year and
the first quarter of 1957. In April inventories re­
mained at about the M arch level. T his reduction
in the rate of accumulation is centered largely in
the automobile industry. Although above the
year-ago level, output has been trending down­
w ard since Ja n u a r y ; but, more important, the in­
dustry has been working off holdings of pur­
chased m aterials because of the increased un­
certainty in production schedules.

C hart 3

S A L E S , I N V E N T O R I ES, A N D
FOR S E L E C T E D

J A N U A R Y 1956 - A P R I L
BILLIONS

OF D O L L A R S

NEW O R D E R S

MANUFACTURING

INDUSTRIES

1957

PRIMARY MET AL S

50

M anufacturers of nondurables sp e e d up
accum ulation of stocks

A s mentioned above, and in contrast to devel­
opments in the three m ajor durable goods m anu­
facturing industries ju st reviewed, manufactur­
ers of nondurables stepped up inventory accu­
mulation in the first quarter of 1957, compared
to the two previous quarters (C h art 2 ). H ow ­
ever, sales of nondurable manufactured products
also averaged higher. Consequently, the inventory-sales ratio for nondurable manufacturers is
down slightly from last year’s high reached dur­
ing the summer months, though in April and
M ay it was above the year-ago level. In addition
to a relatively more favorable sales record in the
first 4 months of 1957, new orders in A pril
reached a 16-month high and output has re­
mained firm in the second quarter.

TRANSPORTATION

E QUI PMEN T

80

INVENTORIES

Retailers adopt more conservative
inventory policies

It is apparent that inventory policies of most
retailers became more cautious over the period
from the third quarter of 1956 to the first quar­
ter of 1957. T his is particularly true if attention
is centered on retailers other than those selling
automotive parts and automobiles. L et us take

88




N o te: D ollar figures unadjusted for changes in prices.
Source: U nited States D epartm ent o f Commerce.

July 1957

M O N T H L Y REVIEW

“ other” retailers first. From the third to the
fourth quarter of 1956 their inventories fell $17
million, and from the fourth quarter of 1956 to
the first of 1957, they dropped an additional
$226 million. Automotive parts and automobile
dealers, on the other hand, while sharing in the
general trend from the third to the fourth quar­
ter of 1956 to the extent of a drop of $86 million
in inventories, had their inventories increased
by $543 million between the fourth quarter of
1956 and the first quarter of 1957. A dding the
inventory changes of all retailers together, then,
gives a decline of $103 million from the third to
the fourth quarter of 1956, and an increase of
$317 million from the final quarter of 1956 to
the first quarter of this year, an increase which
wras entirely due to mounting stocks in the auto­
motive sector. ( See Chart 2.)
The book value of durable goods held by re­
tailers in M ay was about 3 percent less than that
of a year ago, in spite of a rise in automobile in­
ventories. Holdings of building m aterials and
hardware fell 9 percent, while firms selling home
furnishings reduced their stocks 4 percent. N on­
durable holdings in M ay, on the other hand,
w ere up slig h tly fro m the M ay 1956 level.
Am ong m ajor groups of nondurables, apparel
and general merchandise inventories have de­
clined since A pril 1956 while the value of food
stocks has risen.
Inventory-sales ratios of retailers decline

Retail sales have shown less fluctuation than
retail inventories. The expansion in the fourth
quarter (when automobile sales were rising) has
been followed by little change from December to
M ay. Preliminary figures for the second quarter
show a gain in retail sales for both durable and
nondurable goods from the 1956 level. However,
since the advance in sales has not been matched
by equivalent percentage gains in the value of
inventories held, inventory-sales ratios in April
and M ay were down from those of a year ago.
B ut they have risen slightly since last fall. F o r
durables the ratio declined from 2.13 in F eb ­
ruary 1956 to 1.82 in November, the latter figure
being somewhat influenced by the automobile
model changeover, and the ratio stood at 1.89 in
April. The ratio for nondurables has shown less




movement as both components of the ratio— in­
ventories and sales— have been more stable. This
ratio reached a 1956 high of 1.27 in February
1956, declined to 1.22 in November, and in April
rose slightly to 1.24, about the same as in April
1956.
Retailers, particularly sellers of durables other
than automobiles, have increased the rate of turn­
over of stocks, that is, a larger dollar volume of
sales is now achieved per dollar holding of in­
ventories. Several factors are believed to have
contributed to this development. M any retailers
who finance inventories by m aking short-term
borrowings from commercial banks may have
voluntarily reduced stocks either to pay off old
loans or to minimize the need for additional bor­
rowings at higher interest costs. A lso, the level­
ing evident in the wholesale price index of non­
farm commodities from m id-February to April
weakened the incentive to hedge against rising
prices. Lastly, the general tone of business sen­
timent, though somewhat improved since the
early months of the year, and the leveling of retail
sales added to increased caution in inventory
policies.
Both inventories and sales of wholesalers have
shown little change in the 16-month period since
Jan uary 1956. The over-all wholesale inventorysales ratio is approxim ately the same as in April
1956 since a rise in the wholesale ratio for dur­
ables has been offset by a decline in the ratio for
nondurables.
Summary and conclusion

The decline in inventory investment between
the fourth quarter of 1956 and the first quarter of
this year, as reflected in the G N P accounts, stems
from two sources. The m ajor change is the much
slowrer rise in the book value of inventories held
by manufacturers of durables. In addition, some
actual liquidation, even in book value terms, of
retail inventories other than automobiles rein­
forced the decline in the rate of increase in
book value of manufacturing inventories. Three
industries — prim ary metals, machinery, and
transportation equipment— account for a large
proportion of the change in the rate of accumu­
lation of stocks at the m anufacturing level.
89

FEDERAL R E S ER V E B A N K O F S A N

The length and strength of the inventory rise
prior to the drop in the first quarter of 1957
might have been expected to produce an eventual
readjustm ent. Specifically, various forces had
an important influence on the inventory shakedown that occurred. Disappointing automobile
and appliance sales reduced the demand for a
broad range of metals. In response to the lower
demand, firms in the metal industries cut back
on inventory investment. A t the same time auto
producers and appliance manufacturers exerted
efforts to limit their holdings of m aterials and
related goods. In addition, the continuing credit
squeeze induced many business firms to mini­
mize the number of dollars “ tied up” in inven­
tories.
Improved supply conditions and more stable
labor relations this year have also affected de­
cisions on inventories. Som e metals, particularly
copper, lead, and zinc, have been available in
greater volume than the market has been willing
to accept so that substantial price cuts have ap­
peared. Generally, wholesale prices have been
more stable from m id-February through June
than in earlier months.
Frequently an inventory adjustm ent can lead
to a general downturn, although recessions of
this type are usually mild and of short duration.
The general downturn is induced as cuts in
stocks lead to a reduction in orders and subse­
quently in production. Eventually, aggregate
sales, output, and employment may fall, reduc­
ing incomes and perhaps causing further cuts in
spending. So far this year, however, the final

90




FRANCISCO

demand for goods has remained high despite the
weak spots noted. Government spending has con­
tinued to r is e ; consumers increased total out­
lays, even though they have disappointed some
produ cers; business fixed investment is still ris­
ing ; and foreign demand has been exceedingly
strong especially in the first quarter. It appears
likely that the inventory adjustm ent has already
been moderated by these forces. Advance esti­
mates for G N P in the second quarter indicate
that the first quarter drop in inventory invest­
ment of $0.8 billion gave way to accumulation of
approxim ately $1.5 billion in the second quarter,
after allowing for higher prices.
It might be said that the cessation of inventory
accumulation in the first quarter of the year
should not be described as a “ weakness,” even
though it did serve to reduce the gain in G N P
between the final quarter of 1956 and the first
quarter of 1957. The decline in inventory invest­
ment may mean that businessmen were ad ju st­
ing their stocks to the more moderate business
tempo in some lines. If business firms had con­
tinued to build inventories at the fourth quarter
annual rate of $5.1 billion, the possibility of re­
cession in the latter part of this year would al­
m ost certainly have been heightened. Instead,
the prevailing caution is a factor strengthening
the outlook for the second half of 1957, since in­
ventories are in a more balanced situation than
would otherwise have been the case. The first
quarter drop in inventory investment, by reduc­
ing the demand for goods, has also served to
lessen inflationary pressures in the economy.

M O N T H L Y REVI EW

July 1957

B U S IN E S S IN D EX ES — TW ELFTH DISTRICT*
(19-17-49 average =

100)

To ta l
C a r­
T o ta l
n o n a g ri­
m f ’g
lo a d in g s
c u lt u r a l
E l e c t r i c e m p lo y ­ e m p l o y ­ ( n u m ­
C o p p e r8 p o w er
b e r )1
m ent
m ent

I n d u s t r ia l p r o d u c t io n (p h y s ic a l v o lu m e )1
Year
and
m o n th

Lum ber

P e t r o le u m 3
R e f in e d C e m e n t

C ru d e

Lead3

1929
1933
1939
1918
1949
1950
1951
1952
1953
1954
1955
1956

95
40
71
104
100
113
113
116
118
111
121
116

87
52
67
101
99
98
106
107
109
106
106
105

78
50
63
100
103
103
112
116
122
119
122
129

54
27
56
101
100
112
128
124
130
133
145
156

165
72
93
105
101
109
89
87
77
71
75
77

105
17
80
101
93
113
115
112
111
101
117
118

29
26
40
101
108
119
136
144
161
172
192
210

1956
M ay
Ju n e
Ju ly
A u gu st
Septem ber
O ctober
N ovem ber
D ecem ber

119
121
120
117
112
110
111
112

105
105
105
105
104
104
104
103

129
125
132
128
136
128
185
132

173
161
160
171
168
163
146
139

74
82
75
84
78
81
79
72

135
135
110
123
122
127
123
123

1957
Ja n u a ry
F e b ru a ry
M arch
A p ril
M ay

108
115
115
lllr
111

102
102
101
101
101

131
130
132
132
138

120
127
140
154

79
88
88
78 r
80

125
138
133
135r
126

D e p ’t
R e ta il
s to re
foo d
sales
p rices
Si «
( v a lu e )2

W a te rb o r n e
fo re ig n
t ra d e 3*6
E x p o rts Im p o rts

i0 2
99
103
112
118
121
120
127
134

55
102
97
105
120
130
137
134
143
152

102
52
77
100
94
97
100
101
100
96
104
104

30
18
31
104
98
105
109
114
115
114
122
129

64
42
47
103
100
100
113
115
113
113
112
114

190
110
163
86
85
91
186
171
140
131
164
195

124
72
95
98
121
137
157
200
308
260
308
443r

211
215
212
212
209
217
216
210

133
134
134
135
135
136
137
138

152
153
152
153
153
154
156
159

107
105
102
101
107
102
100
106

122
126
132
131
131
130
132
131

113
114
115
114
114
115
116
116

183
204
215
207
212
256
242
234

519
427
559
500
459
563
401
436

220
211
221
228

139
138
138
138
138

160
159
159
159
159

105
96
100
103
99

131
127
133
127
126

116
117
116
117
117

237
265
267

421
417
489

BANKING AND CREDIT STA TISTIC S — TW ELFTH DISTRICT
( a m o u n t s in m i l l i o n s o f d o l l u r s )

M e m b e r b a n k reserves a n d re la te d it e m s
C o n d it i o n it e m s of a ll m e m b e r b a n k s 8
Yoar
and
m o n th

U .S .
Loans
and
G o v ’t
d i s c o u n t s s e c u r it i e s

Dem and
T o ta l
d e p o s its
tim e
a d ju s t e d 7 d e p o s its

1929
1933
1939
1949
1950
1951
1952
1953
1954
1955
1956

2,239
1,486
1,967
5,925
7,093
7,866
8,839
9,220
9,418
11.121
12,613

495
720
1,450
7,016
6,415
6,463
6,619
6,639
7,942
7,239
6,452

1,234
951
1,983
8,536
9,254
9,937
10,520
10.515
11,196
11,864
12,169

1,790
1,609
2,267
6,255
6,302
6,777
7,502
7,997
8,699
9,120
9,424

1956
Ju n e
J u ly
A u gu st
S ep tem b er
O ctober
N o vem b er
D ecem ber

12.030
12,157
12,173
12,423
12,384
12,504
12,804

6/182
6,396
6,439
6,491
6,468
6,431
6,383

11,262
11,392
11,356
11,581
11,747
11,867
12,078

9,294
9,233
9,286
9,305
9,326
9,235
9,356

1957
Ja n u a r y
F e b ru a ry
M arch
A pril
M ay
Ju n e

12,488
12,556
12,576
12,649
12,694
12,926

6,505
6,356
6,177
6,520
6,315
6,256

11,812
11,279
11,129
11,622
11,210
11,316

9,587
9,690
9,794
9,839
9,995
10,172

Bank
ra te s o n
s h o r t-te r m
b u sin e ss
lo a n s 8

F a c to r s a ffe c tin g res e rve s :
R eserve
bank
c r e d it 9
_
—

3.20
3.35
3.66
3.95
4.14
4.09
4.10
4.50

+
+
+
+
+
+
—

4.44

+

4.57

+
+

4.65

—

‘ 4.74

+
+
—

—

—

4.81

+

C o m m e r­
c ia l1®

Bank
d e b its
1n de x
31 c itie s 8* 12

Tre a s ­
u r y 10

M o n e y in
c ir c u ­
lation®

R eserves11

(1 9 4 7 - 4 9 100)*

6
18
31
65
—
14
+ 189
+ 132
39
+
—
30
+ 100
— 96

175
185
584
1,924
2,026
2,269
2,514
2,551
2,505
2,530
2,654

42
18
30
102
115
132
140
150
154
172
189

34
2
2
13
89
21
7
14
2
38
52

0
110
192
- 930
-1 ,1 4 1
- 1 ,5 8 2
- 1 ,9 1 2
- 3 ,0 7 3
- 2 ,4 4 8
- 2 ,6 8 5
- 3 ,2 5 9

+
23
+ 150
+ 245
+ 378
+ 1,198
+ 1 ,9 8 3
+ 2 ,2 6 5
+ 3 ,1 5 8
+ 2 ,3 2 8
+ 2 .7 5 7
+ 3 ,2 7 4

5
6
4
3
5
0
17

-

405
143
315
454
417
143
303

+
+
+
+
+
+
+

341
240
247
466
312
209
451

+
+

32
8
103
59
2
38
38

2,404
2,519
2,565
2,640
2,542
2,579
2,654

185
195
198
182
195
195
200

33
41
37
35
56
29

—
-

558
816
170
445
261
374

+
+
+
+
+
+

249
494
170
430
209
402

— 144
— 139
—
9
— 31
54
+
20
+

2,548
2,517
2,495
2,560
2,526
2,483

206
200
199
202
200
203

-

_

—

+

+
—

—
—

1 A d ju ste d for seaso n al variation , ex cep t where in d icated . E x c e p t fo r d ep artm en t sto re sta tistic s, all in dexes are b ased upon d a ta from ou tside sources, a s
follow s: lum ber, C alifo rn ia R edw ood A sso ciation an d U .S . B u re a u of the C en su s; petroleu m , cem ent, copper, an d lead , U .S . B u re a u of M in es; electric
pow er, F ed eral Pow er C om m ission ; n on agricultural an d m an u factu rin g em ploym en t, U .S . B u re au of L a b o r S ta tistic s an d co o p eratin g sta te agen cies;
re tail food prices, U .S . B u re au of L a b o r S ta t ist ic s; ca rlo adings, v ario u s railro ad s an d railro ad asso c iatio n s; an d foreign trad e, U .S . B u re a u of the C en su s.
2 D aily av erag e.
8 N o t a d ju ste d for seaso n al v ariatio n .
4 L o s Angeles, S an F ran cisco , an d S e a ttle in dexes com bined.
1 C om m ercial
cargo only, in p h ysical volum e, for L o s A ngeles, S a n F ran cisco , S a n D iego, Oregon, an d W ashington cu sto m s d istric ts ; sta r tin g with J u ly 1950, “ sp e­
cial c a te g o ry ” ex p o rts are excluded becau se of secu rity reaso n s.
8 A nnual figures are a s of end of year, m onthly figu res a s of la s t W ednesday
in m on th.
7 D em an d dep osits, exclu din g in terban k an d U .S . G o v ’t d ep o sits, less cash ite m s in p rocess of collection. M on th ly d a ta p artly esti­
m a ted .
8 A verage ra te s on loan s m ade in five m a jo r cities.
* C h an ges from end of p rev io u s m onth or y ear.
10 M in u s sign
in d icates flow of fu n d s ou t of the D istric t in the case of com m ercial op eratio n s, an d excess of receipts o ver disb u rsem en ts in the case of T rea su ry
o p eratio n s.
11 E n d of y ear an d end of m onth figures.
11 D eb its to to ta l d e p o sits ex ce p t in te rb an k prio r to 1942. D eb its to d em an d
d e p o sits ex cep t U .S . G overn m en t an d in terban k d ep o sits from 19-12.
p— P relim in ary.
r — R evised.




91




DEPARTMENT STORE SERIES
U ses and Limitations

Supplement to

MONTHLY REVIEW
JULY, 1957

F E D E R A L




R E S E R V E

B A N K

OF

S A N

F R A N C I S C O

D epartm en t Store Series
Uses a n d Limitations
monthly and weekly percentage change figures
on sales of reporting stores and a monthly index,
which is expanded from the sam ple to cover
sales by all department stores. In addition, there
are series showing sales, by departments, of large
independent stores located in metropolitan areas
and series on stocks, orders outstanding, credit
sales, and collections.
The department store trade data collected by
the System , while prim arily for internal use, are
made available in published form for use by par­
ticipating stores and the general public.1 H ow ­
ever, reporting is on a voluntary basis, and, as an
inducement to stores to participate in the retail
trade series, current reports are not ordinarily
furnished to retail outlets which qualify as re­
porting stores unless they agree to supply data
on a regular basis.

Federal R eserve System needs accurate,
timely statistics on the United States econ­
omy in order to fulfill its function of helping to
m ain tain sta b ility th rou gh m o n etary policy.
W hile the System can and does obtain valuable
economic data from a variety of outside sources,
including governmental and private research
agencies, it also collects and processes data from
original sources. Indeed, it is one of the most
important sources of monetary statistics in the
United States. In addition to the collection and
publication of monetary statistics, the Board of
Governors of the Federal R eserve System and
the twelve Federal R eserve Banks collect, proc­
ess, and publish figures on some segments of re­
tail trade.
Although the Bureau of the Census of the
United States Department of Commerce is the
prim ary collector and publisher of retail trade
data in the United States, the System maintains
series on department store trade. In order to re­
move the possibility of duplication in reporting
by stores included in both the System and the
Bureau of the Census samples, a cooperative
arrangem ent has been developed in which the
Federal Reserve Banks pass on data for these
stores to the Bureau of the Census as they are
received. T his arrangem ent has proven quite
satisfactory because it gives the Federal Reserve
Banks an opportunity to obtain information in
addition to that required by the Bureau of the
Census.

T

h e

Limitations of series as retail trade indicators

Department store sales are considered by
some users to be a valuable indicator of trends
in retail trade. However, a number of warnings
must be entered here. In the first place, it should
be emphasized that the department store series
cannot be substituted for data covering the entire
retail trade sector. Since W orld W ar II, the
retail sales volume of durable goods stores, such
as automotive dealers and appliance and furni­
ture stores, has grown faster than department
store sales. F o r example, in 1939, department
stores accounted for 9 percent of total retail
sales, and automobile dealers accounted for 13
percent; in 1956, the share for department stores
was 7 percent and for automobile dealers, 18 per­
cent.2 Durable goods stores other than depart­
ment stores accounted for 34 percent of total
retail sales in 1956, an increase of 7 percentage
points since 1939. In the m ajority of cases de­
partment store sales move in the sam e direction
as total retail sales. T heir value as an indicator
of change is limited, however, since, as is shown

V arious series a v a ila b le to stores an d public

The System started collecting and publishing
department store data in 1919. Department
stores were selected as the group to be measured
because their operations covered a wide range of
merchandise. Furtherm ore, by collecting data
from a relatively few units, it w as felt that a
good m easure could be obtained for a fairly broad
segment of retail trade.
Since its inception the department store series
has expanded considerably both in the number
of respondent stores and in the type of data
published. Originally, only monthly percentage
change data on total sales of reporting stores
were published. A t present, this Bank publishes




1 Readers interested in obtaining a list and description of the various
statistical reports published by the Federal Reserve B an k of San
Francisco may write to the Research D epartm ent, Federal Reserve
B an k of San Francisco, San Francisco 20, C alifornia.
2 A change in the definition of departm ent stores adopted in 1948 has
affected the com parisons to a minor extent.
Th e definition includes departm ent stores and retail outlets of mail
order com panies. The definition of “ departm ent store” as shown in
the standard industrial classification m anual is as follows:

2

in the accompanying chart, in a number of cases
department store sales changed either more or
less than total retail sales in the year-ago month,
and in a few cases they even moved in the oppo­
site direction.
In the second place, the lead characteristics of
this series, as is the case with almost every other
single series, are neither accurate nor consistent
as to timing. Furtherm ore, a study made within
the System indicates that in forecasting turning
points in retail sales, department store sales are
valueless, as they tend to lag retail sales at the
turning points.
Finally, there are extreme difficulties associat­
ed with using these series in small areas owing to
the special circumstances of one or a few stores.
If, for example, a new store A is opened in com­
munity X , department store sales may jum p in
the series for this area by 30 percent because
stores B and C each lost 10 percent to it and ap­
pliance stores and discount houses, not in the
sample, lost 20 percent, and communities Y and
Z, both larger and close by, but not in the sample
under consideration, lost 2 percent and 3 percent
respectively. These series, it may be added, share
with other indicators the difficulties of interpre­
tation arising from the irregularities of the cal­
endar.
These facts place restrictions on the use of de­
partment store statistics as an adequate measure
of trends in any total estimation of retail trade.
A s a reasonably prompt indicator of an impor­
tant segment of retail trade, covering a broad
range of items, however, the series has value.
H aving thus commented on the limitations in­
volved in using the series, let us now turn to a
more detailed consideration of the series them­
selves.
TOTAL STORE

limitations. The System publishes several series
on total sales, not all of which, however, reflect
the actual totals to the same degree. The weekly
percentage change series, for example, covers a
relatively limited number of stores and is de­
signed as the earliest indicator of department
store trade. The monthly percentage change
series indicates the experience, with minor ex ­
ceptions. of the entire sample available to the
System. Total sales of all department stores are
best reflected in the monthly index of department
store sales, since this is constructed from the
total sample available and adjusted for new and
nonreporting stores as well as any differences in
trading days between months being compared.
The System also publishes a series covering
the percentage change in sales by individual de­
partments. Some users, interested in sales by
departments, attempt to reconcile the total store
percentage change on the departmental report,
which is based on a limited sample, with the
monthly percentage change from the year-ago
period referred to earlier. This is a misuse of the
departmental series since it represents only the
sales of those independent department stores re­
porting in the series on sales by departments.
Y /e e k ly department store sales data

The only weekly release 0 11 department store
sales published by the Federal Reserve Bank of
San Francisco is that dealing with percentage
changes from the corresponding week of the
previous year. This report, published on the
Thursday following the close of the period cov­
ered, is the m ost current indicator for any seg­
ment of retail trade.
In response to the keen interest of participat­
ing stores and other users, as much local data as
possible is shown on this report. A t the present
time this Bank shows percentage change figures
lor 13 metropolitan or sub-areas as well as for
each of the Federal Reserve Districts and the
nation as a whole. In addition to percentage
changes for individual weeks, cumulative figures
for the most recent four weeks and for calendar
and fiscal years are also given.
Because of the time schedule for publishing
this report, a number of stores, especially some
chain stores with central accounting depart­
ments, cannot transmit sales figures to the F e d ­
eral Reserve Banks in time to meet the deadline,
with the result that the sample is smaller than

ES SERIES

Perhaps the greatest point of interest in
department store statistics centers around total
store sales. Because of the interest in total sales
of department stores, each series on this subject
should be understood in terms of its scope and
“ D epartm ent stores are retail stores carrying a general line of ap ­
parel (such as suits, coats, dresses, and furnish ings), home fur­
nishings (such as furniture, floor coverings, curtains, draperies,
linens), m ajor household appliances, and housewares (such as
table and kitchen appliances, dishes and u ten sils). These and
other merchandise lines are normally arranged in separate sec­
tions or departm ents with the accounting on a departm entalized
basis. The departm ents and functions are integrated under a single
management. Establishm ents included in this classification must
normally em ploy 25 or more persons.”




3

for the monthly series. A gain, a number of stores
can furnish only “ flash” figures, that is, figures
that have not been audited. Usually, this causes
no discrepancy in the District figures and rarely
affects the percentage change for any city by
more than one percentage point. Since the com­
parison made in this report is with the same
calendar week of the preceding year, percentage
changes for specific weeks may be distorted be­
cause of special promotional or anniversary sales
that occur in one week but not in the other,
extraordinary weather conditions, or differences
in the occurrences of holidays. The wide swings
which may result from these factors are fre­
quently temporary in nature, and weekly changes
should be regarded with caution.
The primary purpose of the weekly series is
to provide an early indication of changes in de­
partment store sales as a basis for judging the
movement of department store sales monthly.
When restricted to this goal, the weekly series is
reasonably useful. Its value as a final measure of
department store sales activity each week is,
however, much more limited.
Monthly percentage change series

The monthly series of percentage changes in
department store sales from the year-ago month
overcomes many of the problems inherent in a
weekly comparison. W ith the exception of
E aster, holidays that affect department store
sales occur in the same month each year so that
any discrepancies from this source are greatly
reduced, and the effects of weather conditions
during one week m ay average out during the
month. Also, because the department stores have
more time for preparing their reports, the data
have usually been audited before being submitted
to this Bank and many of the stores which could
not meet the weekly deadline are able to supply
figures on a monthly basis. Therefore, the store
sample is much larger, accounting for approxi­
mately 85 percent of all department store sales
made in this District.
Because of the larger number of reporting
stores, it is possible to publish figures for a
greater number of sub-areas than on the weekly
report. Currently this Bank releases percentage
change figures for the entire Twelfth District
and for 46 sub-areas including states, geographic
divisions, metropolitan areas, and cities. W ith
minor exceptions the published figures represent




*B o ard of Governors series.

**B u r e a u of C ensus series.

Sources: Unitf

changes in the dollar volume of department store
sales only. Wrhen the series was begun in 1919,
the definition of a department store w as consid­
erably different from that currently used, with
the result that many general merchandise stores
were included in the sample. In 1953 the Federal
Reserve System decided to remove all “ non­
department” stores from the series. However, in
order to avoid revealing the activities of indi­
vidual reporting stores,1 it w as necessary to in­
clude these “ nondepartment” stores in certain
areas.
Another shortcoming of the monthly percent­
age change series is the difference in the number
of trading days which frequently occurs. Since
calendar months are being compared in the
*A t the present time the Federal Reserve B an k s and the Board of
Governors of the Federal Reserve System have a system-wide agree­
ment not to release dollar aggregates for an y of the departm ent
store series. N or are they permitted to release the nam es or number
of departm ent stores which participate in a given series except with
the consent of all stores that report d ata for publication. These re­
strictions, which ap p ly to disclosure to reporting stores a s well as
to the general public, were instituted in 1951 a t the request of par­
ticipating stores. The purpose, of course, is to help prevent the dis­
closure of the sales trend of any given store. For the sam e reason,
figures for any city, metropolitan area, or geographic area are not
published unless there are a t least three reporting departm ent stores
under different ownership in the city or area. A further restriction
is that no area d ata should be published w ithout consent if one de­
partm ent store has an inordinately large share of total sales. While
these restrictions have not perm itted a s much publication a s some
users would like, they have encouraged som e stores which otherwise
would not have done so to participate.

Chart 1
COMPARISON

M

M

J

3.

OF R E T A I L T R A D E AND D E P A R T M E N T S T O R E S E R I E S

> N

^J

,M

M

J

S

N

<1

D epartm ent of Commerce, Survey of Current B u sin ess; Board of Governors of the Federal Reserve System .

short periods of time. In order to maintain com­
parability over time it is necessary, of course, that
the indexes reflect total sales activity in each
period. Therefore, sales of newly-opened depart­
ment stores are reflected immediately, if data
become available. Cases in which new stores do
not report are infrequent. Sales of department
stores which cease operations are not removed
from past periods, and sales of existing depart­
ment stores which do not report monthly data
are in effect estimated. A ll of these adjustm ents
are, of course, reflected in the sub-area data.

series, it often happens that there are more non­
shopping days in one month than in the other.
Exam ination of monthly figures indicates that
on the average a difference of one shopping day
is likely to result in about a 4 percent difference
in the percentage change. T hus, if M arch this
year has one less trading day than it did in 1956,
a 4 percent decline in sales could conceivably be
a gain if converted to a daily average basis. F o r
the information of users of these data, this Bank
cites any trading-day differences in a footnote to
the published report.

Because each sub-area is adjusted to reflect
total activity, it is properly weighted in the larger
area indexes. In the percentage change series,
however, reported dollar sales are simply aggre­
gated, and no attempt is made to estimate total
sales. Consequently, those areas for which a high
proportion of all department store sales are re­
ported tend to be given greater weight than those
for which a somewhat lower percentage of sales
are reported to this Bank. The weighting of the
percent change series is less precise, therefore,
but because of the intensive coverage of the
sample in most areas this deficiency has not
proven too serious. T he index series, however,

Department store sales indexes

In addition to the percentage change series,
the Board of Governors and each of the Federal
Reserve Banks publish indexes of department
store sales. F o r analytical purposes indexes of
department store sales have several advantages
over the other series published by the Banks.
With indexes, comparisons can be made when
dollar figures cannot be obtained or published.
Furtherm ore, because a common base period is
used in constructing each month’s index, a given
index number is comparable with every other
monthly index. Therefore, it is possible to ex ­
amine trends in the volume of sales over long or




5

M

is an indicator based on a precise and consistent
set of weights.
Tw o further refinements are applied to the de­
partment store sales indexes to make compar­
isons with other monthly periods more meaning­
ful : the removal of trading-day effects and of
seasonal influences. A s explained above, removal
of trading-day differences makes it possible to
compare months of different duration. If the
seasonal factors were accurately removed and no
other influences were present, then the index
would remain constant over time. Removal of
the seasonal movements reveals the presence of
such influences as the changing economic cli­
mate, fluctuations in income, population move­
ments, price changes, and less important influ­
ences such as variations in the weather, labor
strikes, and special promotional sales.1

R eserve Banks prepare indexes of sales by de­
partments in addition to the percentage change
reports.
Because of the detailed information that is re­
quested, many stores cannot furnish the data.
Therefore, the sample is prim arily restricted to
the larger independent department stores located
in the m ajor metropolitan areas. On the basis
of this sample the Federal Reserve B ank of San
Francisco publishes figures for ten areas and the
District as a whole.
A s mentioned earlier, the percentage change
figures published for the store grand totals for
each of the metropolitan and geographic areas on
the departmental reports may differ from the
percentage changes shown on the other sales re­
ports because of the differences in the samples
involved. However, it should be borne in mind
that the departmental report is not intended as
a m easure of total sales. In the absence of readily
available, current, comprehensive information on
consumer spending by commodities, the depart­
mental series represents an attempt to reflect
changes in consumer preference in one trade area
where it is possible to obtain data. T he depart­
mental series needs to be interpreted with full
recognition that sales of large, national chain
department stores, furniture stores, appliance
stores, discount houses, apparel stores, and other
competitive outlets are not reflected in the fig­
ures made available.
A s an adjunct to the sales data given on the
departmental reports this Bank also gives per­
centage changes in stocks on hand at the end of
the month by departments. These figures, how­
ever, relate only to the D istrict since some stores
are able to give only combined stock figures for
their various outlets, which precludes the possi­
bility of arriving at representative stock figures
for the metropolitan areas or sub-areas.

Departmental sales series

T o meet the demand for current indicators of
the trend of sales by product lines, the System
began to release sales data for each of the depart­
ments of reporting stores in 1941. The Federal
Reserve Bank of San Francisco, however, had
been publishing this type of information since
1928. Since the initial release of these figures
there has been a continuous growth in the
number of departments and sub-departments for
which figures are published so that currently
over 100 individual breakdowns are shown.
T his Bank has two general releases each
month— a report showing percentage changes in
sales and stocks from the year-ago month and
one which gives a percentage distribution of total
store sales among the individual departments.
Although no cumulative data are published on a
monthly basis, this Bank does prepare percent­
age change reports covering the periods of F eb­
ruary through Ju ly and A ugust through Ja n u ­
ary. In addition, three annual reports covering
calendar-year sales are prepared showing per­
centage changes from the preceding year, the
percentage distribution of total yearly sales
among the various departments, and a special re­
port showing the percent of annual sales made
during each month for the individual depart­
ments. The Board of Governors of the Federal
Reserve System and some of the other Federal

O T H E R D E P A R T M E N T STO R E T R A D E SERIES

The above remarks have been confined almost
exclusively to published data on department
store sales. However, this B ank and the Federal
Reserve System also publish data relating to de­
partment store inventories and credit extensions
and collections. Much of the stocks and credit
data published by the System is not available
from other sources so that the System has found
it useful to maintain its own series for its analysis

1A detailed description of the preparation of departm ent store sales
indexes and derivation of seasonal adjustm ent factors can be found
in the Federal Reserve B u lletin for December 1951.




6

of consumer credit and evaluation of the general
inventory situation. Other users also find these
series quite valuable, especially the participating
stores in evaluating and planning their inventory
program s.

as many areas as possible. The sample reporting
these data is smaller than that reporting total
sales figures and is representative only of the in­
dependent department stores. Therefore, these
ratios should be used only as indicators and
should not be applied to the total dollar volume
of sales for any given area to arrive at total
credit sales.
M any of the stores which report sales break­
downs also report credit outstanding and collec­
tions on their outstandings by type of credit.
These data are used in preparing the ratio of col­
lections to total outstandings at the end of the
prior month.

Inventory series

The System publishes three monthly inven­
tory series— stocks on hand, stock-sales ratios,
and orders outstanding. In each case the stocks
are valued at their current retail prices. The
stocks-on-hand series m easures the percentage
change in the end-of-the-month figure from the
corresponding period in the previous year for
selected metropolitan and geographic areas as
well as for the entire District. Since the stocks
figures reflect inventories in warehouses as well
as on the shelves of the stores, reporting firms
with a number of outlets often must report com­
bined figures for all their outlets. A s a result, it
is not possible to obtain representative figures
for many of the smaller sub-areas shown on the
sales report and fewer sub-areas are shown on
the stocks report. The smaller number of stores
reporting inventory figures also restricts the pub­
lication of local data. In addition to the percent­
age change series, an index (both unadjusted
and seasonally adju sted) is prepared for the
total Twelfth District only. The orders-outstanding data are exclusively on a percentage change
basis and reflect activity at a somewhat smaller
group of reporting department stores than do
the figures on inventories. The stock-sales ratio
is the ratio of stocks on hand at the end of the
month to total sales during the month. This
series, which is for the total District, is also sea­
sonally adjusted.

Department store data checked with Census

A fter each census of retail trade, which is
taken every six to ten years, the Bureau of the
Census supplies the System with detailed depart­
ment store data. On the basis of these data the
System adju sts the sales indexes and reclassifies
reporting stores. Because all stores are required
to supply information for the Census, it is pos­
sible to obtain the total dollar volume of depart­
ment store sales for the areas for which sales in­
dexes are prepared and relate them to the pre­
ceding Census year when “ universe” sales fig­
ures were also available. U sin g data for these
two periods, it can be determined whether or not
the indexes for any given area have moved to the
same extent as total sales. If not, the indexes are
revised to conform to the actual movement. A t
present the Federal Reserve System is in the
process of adjusting its department store sales
indexes to the 1954 Census data. T his adju st­
ment allows the Federal Reserve Banks to spread
the effect of newly-opened stores over the 194954 period.
A t the same time that these benchmark adju st­
ments are being made, a general reclassification
of stores to conform with the Bureau of Census
findings is also being made. A s a result, existing
stores which now fulfill or no longer fulfill the
definition of a department store are added or
subtracted. While this Bank attempts to main­
tain a constant review of the status of stores
within the Twelfth Federal Reserve District, it
is not possible in every case to be aware of
changes in the makeup of stores and thus to de­
termine accurately whether or not they should
be classified as department stores.

Department store credit and collections series

Credit sales are an important part of total sales
by department stores and indeed are an impor­
tant segment of total consumer credit. There are
two m ajor types of credit extended by depart­
ment stores— regular charge, which is ordinarily
payable in one instalment at the beginning of the
month following the purchase, and instalment,
which is paid in two or more regular payments.
A number of independent department stores re­
port a breakdown of their monthly sales by type
of sales, that is, cash, regular charge, and instal­
ment. On the basis of these data this Bank pre­
pares a ratio of each type of sale to total sales for




7




series on a departmental basis. Unlike the in­
dexes, the percentage change series are not ad­
justed for trading-day differences or for sea­
sonal influences.
A s an adjunct to the monthly sales releases
there is a series giving the percentage distribu­
tion of sales by type of purchase (cash, regular
charge, and instalm ent). Other credit data are
related to the collection experience of the report­
ing stores. The inventory series deal with stocksales ratios, orders outstanding, and stocks on
hand.
W hen the department store series w as insti­
tuted in 1919 it was intended as a m easure of re­
tail trade and thus as an indicator of trends in
consumer buying. Since that time, however, the
changing structure of retail trade outlets and of
consumer buying preferences have reduced the
value of department stores as indicators of total
retail trade. The opening, expansion, or closing
of a store will affect the published figures even
though they will have little or no effect on total
retail trade. If the various limitations on these
series are kept in mind, the data can be used in
combination with other statistical series in ar­
riving at indications of trends in retail trade.

Summary

Although the Federal R eserve System can ob­
tain a great deal of statistical data relating to de­
partment store sales and retail trade from other
agencies, it still maintains for its own use, as it
has for the past 38 years, a considerable invest­
ment in the collection and processing of these
and supplementary data from original sources.
A s an inducement to stores to report and as a
public service the Board of Governors and each
of the R eserve Banks publish the department
store data they have available. T he department
store series which they publish reflect sales ac­
tivity, credit extensions and outstandings, and
inventory changes. The sales series are the most
detailed and are based on the greatest number of
reporting stores though there is some difference
in sample composition and detail among the in­
dividual sales reports. The monthly sales index,
which is the m ost comprehensive sales series, is
designed to reflect all department store sales in
the D istrict and selected sub-areas. T he monthly
and weekly percentage change series, on the
other hand, only reflect the sales activity of the
reporting stores as does the percentage change

Prepared by Charles R. Petersen, Associate Economist,
under the direction and review of officers
of the Research Department.

8