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MONTHLY REVIEW
TWELFTH

FEDERAL

RESERVE

DISTRICT

AUGUST 1951

Fe d e r a l R e s e r v e B a n k

S a n Fr a n c i s c o

of

RETAIL SALES IN THE FIRST HALF OF 1951
s h i f t in t h e b u y i n g h a b i t s o f c o n s u m e r s is e v i ­

m a r k e d

A

dent

in

th e

tre n d

a n d th e T w e lft h

o f r e ta il

s a le s

in

b o th

n a tio n

m o n th s

a n d in c r e a se d th e siz e o f m o n th ly p a y m e n ts a s m a x im u m
m a tu r itie s w e r e sh o r te n e d .

o f th e

T h e d o ll a r v o l u m e o f s a le s in t h e n a t i o n ’ s r e t a il s t o r e s

y e a r . I n t e r n a t io n a l p o litic a l d e v e lo p m e n t s r a th e r t h a n d o ­

in e a c h m o n t h d u r in g th e s e c o n d q u a r t e r s h o w e d a s u c ­

m e stic e c o n o m ic fo r c e s p r o v id e d th e d o m in a n t fo r c e b e ­

c e s s iv e

h in d m o v e m e n t s in t h e v o l u m e o f r e ta il t r a d e d u r i n g t h is

p e r io d g a in w a s 8 p e r c e n t in A p r i l , 6 p e r c e n t in M a y , a n d

p e r io d . I n

D is t r ic t f o r th e fir s t s i x

th e

J a n u a r y a n d F e b r u a r y , p a n ic b u y in g b y c o n ­

r e d u c tio n

in

th e

y e a r -t o -y e a r

g a in ;

th e

year-

o n ly 1 p e r c e n t in J u n e . W h e n th e s e p e r c e n t a g e g a in s a r e

s u m e r s , s p a r k e d b y th e in te r v e n tio n o f th e C h in e s e C o m ­

t a k e n in c o n ju n c t io n

m u n i s t s in t h e w a r in K o r e a in la t e N o v e m b e r , d r o v e t h e

le v e ls p r e v a ilin g d u r in g th is p e r io d r e la tiv e to p r e -K o r e a

le v e l o f to ta l r e ta il s a le s in

th e U n ite d

S ta te s

to

reco rd

le v e ls

w ith th e s u b s ta n tia lly h ig h e r p r ic e

( c o n s u m e r p r ic e s w e r e u p 9 p e r c e n t in J u n e o v e r

h ig h s f o r t h o s e m o n t h s ; in J a n u a r y , s a le s w e r e 2 3 p e r c e n t

June

ahead of Jan uary

p h y s ic a l v o lu m e w e r e a c tu a lly d o w n fr o m y e a r -a g o le v e ls .

C on su m er

1950.
d u r in g

Jan u ary - F eb ru a ry

I t s h o u ld p e r h a p s b e e m p h a s iz e d th a t th is le v e l o f s a le s ,
n o t w it h s t a n d in g th e s h a r p d e c lin e o v e r th e p e a k r e a c h e d

th a t p r ic e s

w o u ld

c o n tin u e

in J a n u a r y , is s t ill a v e r y h i g h o n e . I t is o n ly w h e n c u r ­

d u r in g

second

h a lf o f

to

th e

it c a n b e r e a d i ly s e e n t h a t s a le s in t e r m s o f

b u y in g s p r e e w e r e b a s e d c h ie fly o n th e w id e s p r e a d b e lie f

th e

pu rch ases

1950)

rise

1950,

s h a r p ly , a s

and

th a t th e

th e y

had

s u p p ly

of

r e n t s a le s a r e c o m p a r e d w ith e x p e c t e d v o lu m e b a s e d o n

a v a ila b le g o o d s w o u ld s h r in k p r e c ip ito u s ly a s n a tio n a l d e ­

th e

fe n s e e x p e n d itu r e s to o k a la r g e r sh a r e o f th e n a tio n a l o u t­

sp re e s th a t th e te r m

p u t.

r e c a lle d , fu r t h e r , t h a t t h e r e w a s u n d e r w a y in th e s e c o n d

c le a r

B y

th e

th a t

m id d le

th ese

of

fe a r s

M arch ,
w ere

how ever,

u n fo u n d e d ,

it h a d
at

becom e

le a s t

fo r

th e

tim e b e in g , a n d b u y in g r e c e d e d to a m o r e r a tio n a l le v e l.

abn orm al

le v e ls

reach ed

d u r in g

q u a r te r o f la s t y e a r a g r o w i n g b o o m

S a le s in M a r c h , r e fle c t in g t h is r e a p p r a is a l o f th e s it u a t io n

e a r lie r p a r t o f th e y e a r

th a t le v e l c a n n o t b e c o n s id e r e d lo w .

M a r c h a y e a r a g o a n d w e ll b e lo w

p ercen t ah ead

of

la te J a n u a r y a n d t e n d e d t o a lla y s o m e w h a t th e fe a r o f a

stea d

of

in c r e a se d

d is a p p e a r in g .

in th e c iv ilia n e c o n ­

and

a c tiv ity

ju s t s lig h tly

b e lo w

Cumulative sales at Twelfth District department
stores still a h e a d of 1950

r u n a w a y p r ic e le v e l. S u p p lie s o f a v a ila b le g o o d s , c o n tr a r y
e x p e c ta tio n s ,

b u y in g

th e J a n u a r y p e a k . D i ­

r e c t c o n t r o ls o v e r p r ic e s a n d w a g e s h a d b e e n i m p o s e d in

to

scare

o m y w h ic h h a d b o o s t e d r e ta il s a le s s u b s ta n t ia lly o v e r th e

b y c o n s u m e r s , fe ll to a le v e l a b o u t

10

th e

“ s lu m p ” c a n b e a p p lie d . I t s h o u ld b e

d u r in g

th e

C u m u la t iv e s a le s f o r th e fir s t s i x m o n t h s o f th e y e a r a t
T w e lft h D is tr ic t d e p a r tm e n t sto r e s w e r e 1 0 p e rc e n t a h e a d
o f th e lik e p e r io d a y e a r a g o , j u s t s lig h t ly a h e a d o f th e 9
p e r c e n t g a i n f o r t h e n a t i o n a s a w h o l e . H o w e v e r , h a d it

cu rem en t

n o t b e e n f o r th e e x c e s s iv e ly la r g e v o l u m e o f s a le s in J a n ­

ju s t

g e ttin g

m ost

in ­

con su m er

w as

of

sp ree

g o o d s c o n tin u e d a t v e r y h ig h le v e ls a n d th e d e fe n s e p r o ­
program

P r o d u c tio n

b u y in g

un derw ay,

but

in

t e r m s o f a c tu a l d e liv e r ie s w a s n o t s ig n ific a n t r e la tiv e to

u ary

to ta l o u tp u t.

u n d o u b te d ly

A lth o u g h

s t ill s t r o n g , t h e l iq u i d a s s e t p o s i t i o n a p p a r ­

and

39

e n e d in b o t h t h e J a n u a r y - F e b r u a r y b u y i n g w a v e a n d in

w ere 2 8

s a m e tim e e n te r e d
g a te d

th em

to

con su m ers had

in to c r e d it a r r a n g e m e n ts

fa ir ly

su b s ta n tia l

m o n th ly

r e in s titu te d

by

th e

w h ic h

o b li­

p a y m e n ts

in la te r m o n t h s . R e g u la t io n

B oard

of

G overn ors

la s t

and

1950,

e ffe c tiv e ly




r a ise d

dow n

paym ent

m o n th s

a m uch

a c tu a l d e c lin e .
o f th e

c o m p a r is o n

S a le s

sam e m o n th

p e rc e n t g r e a te r th a n

S e p te m b e r

r e q u ir e m e n ts

w o u ld

s m a lle r g a in , o r
in J a n u a r y

a year

Jan u ary

s a le s w o u ld

Also in This Issue

Harvest Prospects
Consumer Credit in the Twelfth District
Defense Bond Drive

w hat
w ere

e a r lie r a n d

W ,

u n d e r p o w e r s p r o v i d e d f o r in t h e D e f e n s e P r o d u c t i o n A c t
of

p ercen t ah ead

six

a t th e

th u s te n d e d fu r th e r to re d u c e th e a m o u n t o f fr e e sp e n d in g
p o w e r a v a ila b le to t h e m

th e

have sh o w n

is m o r e lik e l y , a n

e n tly d e s ir e d b y c o n s u m e r s h a d b e e n c o n s id e r a b ly w e a k ­

th e w a v e o f J u ly la s t y e a r . M a n y

F ebru ary,

have

56

August 1951

FEDERAL RESERVE B A N K OF SAN FRANCISCO

been

had

v a ile d .
m o n th s
ru ary

th e

A s

n orm al

in

th e

fo llo w in g

have been

seaso n al

n a tio n
th e
o n ly

as

end

d is tr ib u tio n

a

of

w h o le ,
th e

s lig h tly

b u y in g

ahead

of

s a le s

s a le s

pre­

ever,

th e

fo u r

le v e ls

in

Feb­

in

sp ree

o f y e a r -a g o

e s tim a te s

A u g u s t in d ic a te a v e r y

fo r

J u ly

and

th e

le v e ls ;

w h o lly
w ere

u n e x p e cte d .

dow n

31

In

th e

percen t

in

th e se

w eek
th e

D is tr ic t

p a r a b le w e e k a y e a r e a r lie r . B y
4 , c u m u la tiv e
w ere but 4

d o lla r

not

For

th e

percent

fr o m

tr a d in g

day

sh ow

m o n th
June.

A fte r

d iffe r e n c e s ,

w ere

a d ju s tm e n t

h ow ever,

o ff

fo r

com ­

d e p a rtm e n t

sto res

je w e lr y ,

A u gu st

s a le s

in

over

y e a r -a g o

tre m e n d o u s

v o lu m e

F ebruary.

a lm o s t

th e

h o u s e h o ld
have

t e x t ile s ,

m a in ta in e d

fir s t h a lf o f th e y e a r .

n o tio n s ,

books and

d a te

as

ap p arel

th e

seaso n al

a g a i n o f a b o u t 5 p e r c e n t in J u l y f r o m

ite m s

th e

c a le n d a r y e a r to

s a le s

su ch

p a ce d u r in g

g o o d s a t­

of

s m a ll

art

and

s ta tio n e r y

w ares

n e e d le

rose but

such

w ares,

fa ir ly

S a le s

w ork

14

sm a ll
a

by

as

even

D is tr ic t

s ilv e r w a r e ,

m a te r ia ls ,

and

p e r c e n t o v e r y e a r -a g o

s a le s in th e J a n u a r y -F e b r u a r y b u y in g w a v e a n d in J u n e

o f la s t y e a r a n d p h y s ic a l v o l­

o f J u ly ,

of

p a r tic u la r ly

s a le s

w e r e r u n n in g o n ly 5 p e r c e n t a h e a d o f J u n e a y e a r a g o .

u m e w a s u n d o u b t e d l y b e h i n d c o n s i d e r a b ly m o r e t h a n in
June.

g a in s

th e

d u r in g th e fir s t s ix m o n t h s . T h e s e

21,

J u ly
fr o m

are

th e w e e k e n d e d

s a le s f o r th e

percen t ah ead

d e c lin e s

ended

to

t h is y e a r th a n in t h e in itia l w a v e o f b u y i n g la s t s u m m e r .
S a le s

stru ck ,

la r g e s t

s a le s fr o m

and

w ave

th e

e n tir e ly

t r a c te d m u c h le s s c o n s u m e r a tte n tio n in th e b u y in g w a v e

w eek

fir st

b u y in g

sh o w

S o ft g o o d s h a v e s h o w n le s s s a le s flu c tu a tio n th a n d u r ­
a b le g o o d s

a y e a r a g o . A s J u ly la s t y e a r w a s th e m o n t h in w h ic h th e
p a n ic

to

a lm o s t

in

fir st

s u b s ta n t ia l d e c lin e in

o w in g

o f s u c h s a le s r e c o r d e d in J a n u a r y a n d

in d e e d , in A p r i l s a le s f e ll 3 p e r c e n t b e h in d A p r i l 1 9 5 0 .
P r e lim in a r y

c o n tin u e

10

Siock-sales ratio rises to high level

and

D is tr ic t

S to c k s

June, co m ­

at

D is tr ic t

d e p a rtm e n t

sto re s

have

r is e n

su b ­

sta n tia lly o v e r y e a r -a g o le v e ls ; a t th e e n d o f J u n e , s to c k s

p a r e d w ith a 3 p e r c e n t g a in r e p o r te d n a tio n a lly .

w e r e 2 9 p e r c e n t a h e a d o f J u n e a y e a r e a r lie r . I n

r e la tio n

t o s a le s t h e g a i n is e v e n m o r e i m p r e s s i v e . S t o c k s in J u n e

D urable g o o d s suffer greatest declines
S a le s o f d u r a b le g o o d s , w h ic h

sh a red

of
m o s t h e a v ily

s a le s

sin c e

u n dergon e

F ebru ary.

S a le s

th e m o s t se v e r e

of such

ite m s a s

d e c lin e

d e p a rtm e n t

percent

ahead

sto res

of

m o r e th a n th e 8 1
sa le s

of

th ese

rose

Jan u ary

in

a

Jan u ary

year

p ercen t reco rd ed

ite m s

had

fa lle n

24

to

e a r lie r ,

a

p o in t

percent

b e lo w

s a le s ,

d o w rn

sto ck s

had

r is e n

som ew h at

fr o m

to

3 .5

th e

tim e s

h ig h

th e

p o in t

A n u n u s u a lly la r g e v o lu m e o f o r d e r s p la c e d d u r in g th e

130

b u y in g w a v e s a n d th e fa ilu r e

c o n s id e r a b ly

n a tio n a lly . B y

o f th is y e a r ,

v o lu m e o f s a le s f o r th e s a m e m o n t h .

re­

f r ig e r a t o r s , a n d o th e r m a j o r h o u s e h o ld a p p lia n c e s a t D i s ­
tr ic t

of

r e a c h e d in A p r i l , w h e n s t o c k s s t o o d a t 4 t i m e s t h e d o lla r

in

sto v e s,

June

v a lu e

t h e s c a r e b u y i n g w a v e s e a r l y t h i s }^ e a r a n d i n t h e s u m m e r
o f la s t y e a r , h a v e

1 9 5 0 w e r e 2 .8 t im e s th e v a lu e o f s a le s in th a t m o n t h .

B y

in

keep

June,

(n o t s u r p r is in g )

o f s a le s to

u p th a t h e c tic p a c e a c c o u n t f o r th e h e a v y

accum u­

la tio n . F e a r s h a v e b e e n m o u n t in g in c e r t a in q u a r t e r s th a t

June

th is h ig h le v e l o f in v e n t o r ie s r e la tiv e to s a le s , w h ic h

are

1 9 5 0 . R a d io s , p h o n o g r a p h s , te le v is io n se ts , lin o le u m , a n d

c o n s id e r a b ly le s s th a n th e e x p e c t a t io n s o f s i x m o n t h s a g o ,

h o u s e fu r n is h in g s

de­

m ig h t le a d to m a s s liq u id a tio n a t t e m p t s o n th e p a r t o f r e ­

c lin e s . C u m u la t iv e s i x m o n t h s s a le s o f th e s e it e m s , h o w ­

ta ile r s w ith p o s s ib le a d v e r s e e f f e c t s u p o n th e le v e l o f in ­

g e n e r a lly

have

u n dergon e

s im ila r

i ' w e l f t h D is t r ic t D e p a r t m e n t S to r e S a l e s b y D e p a r t m e n t s
P ercent change over corresponding 1950 period
(identical sample of 43 stores)
Department
GRAND TO TAL

(M A IN

STORE A N D

B A S E M E N T ) ......................

M A I N S T O R E T O T A L ................................................................................................
P I E C E G O O D S A N D H O U S E H O L D T E X T I L E S ..................................

January
+ 34

February

March

4-12

+
+

36
45

4-13
+ 18

+ 7
4- 8
0

April
— 5

May

June

+

3

+

3

—

5

+

3
0

+
+

3
4

+ 8
4- 9
+ 14

January-June

S M A L L W A R E S ............................................................................................................
W O M E N ’ S A N D M I S S E S ’ R E A D Y -T O - W E A R A C C E S S O R I E S .

+

14

4- 3

+

4

+ 6
— 3

+

4

+

5

+

5

+

28

4- 7

+ 11

— 12

+

3

+

4

+

W O M E N ’ S A N D M I S S E S ’ R E A D Y -T O - W E A R A P P A R E L ............

+

24

+

—

9

+ 6

+

6
6

+
+
+
+
+
+
+
-f
444-

31
66
50
78
35
78
89
25
42
18
19

+ 10

— 16

+
+
+
+
+
+
—
—

10
12
6
12
19
29
15

+ 14

4- 3
0
0
— 10
+ 4
— 9
— 9

7
0

+

M E N ’ S A N D B O Y S ’ W E A R ....................................................................................

4- 5
4-10

—
—
—
—
—
—
—

1
1
4
2
11
6
24

+

1

+
+
—

5
6
1

H O M E F U R N I S H I N G S ..............................................................................................
Furniture and bedding................................................................................................
Mattresses, springs, and studio bed s..............................................................
Upholstered and other furniture........................................................................
R ugs and carpets.......................................................................................................
Linoleum ......................................................................................................................
Draperies, curtains, upholstery, awnings, and window shades...............

Lamps and shades...................................................................................
M ajor

4-33
4-21
+ 34
+ 15
+ 37
+ 36
+ 13
4-15
+ 9
+ 11

5

2

Pianos, records, sheet music, instruments, and accessories.................
Homefurnishings not reported separately.......................................................
M IS C E L L A N E O U S M E R C H A N D IS E
BASEM ENT

D E P A R T M E N T S .................

S T O R E T O T A L ...............................................................................




— 37
4- 2

__ 2

5
19
15
17
12
23
27
9
12
7
6

4- 6

4-

4-130
4- 78
4- 40

+ 88
+ 40
+ 16

+ 21
+ 5
+ 7

0
+ 17
+ 16

— 13
+ 4
+ 14

— 24
+ 11

4- 9

+ 28
+ 23
+ 16

4 - 97
4 -109
4 - 48
4- 58

+
+
+
+

32
35
21
37

+ 18
+ 20
+ 11

+ 12
+ 18
— 9
+ 34

+ 10
+ 8
+ 19
+ 15

— 1
— 4
+ 10
+ 6

+27
+30
+ 16
+23

4- 19
4- 21

4- 5
+ 6

4-11
4- 3

— 14

+

3

+

2

—

+

1

+

5

+
+

household appliances (refrigerators, washers, stoves,

Housewares (pots, pans, cutlery, toasters, percolators)...........................
Gift shop ...........................................................................................................................
Radios, phonographs, television, pianos, records, sheet music,
instruments, accessories .......................................................................................

4- 9
+ 10
+ 10
+ 24
4-21
— 1
+ 16
+ 13

+
+
+
+
+
+
+
—
+
+
+

4- 6

7

6

—

2

3
5

-

August 1951

57

M O N T H L Y REVIEW

I N D E X E S O F D E P A R T M E N T S T O R E S A L E S A N D S T O C K S , 1950-51
Adjusted for seasonal variation, 1935-39 = 100
P e rce n t

s t a r t o f th e w a r in K o r e a , e x c e p t f o r a b r ie f in t e r r u p t i o n
in J a n u a r y a n d

F ebru ary, and

in J u n e w e r e

15

p ercen t

a h e a d o f J u n e a y e a r a g o . T h e t r e n d in r e ta il s a le s , m e a n ­
w h ile , a fte r th e tw o

m a jo r

b u y in g w a v e s , a p p e a rs to b e

d e c lin in g . R i s i n g p e r s o n a l in c o m e s a r e n o r m a lly r e fle c te d
in r is in g r e ta il s a le s , a lt h o u g h th e r is e in s a le s m i g h t b e
e x p e c t e d t o b e s o m e w Th a t l e s s t h a n t h e r i s e i n i n c o m e s . I t
is s ig n i fic a n t t h a t in
s id e r a b le
th e

th e p e r io d

p a rt o f th e

a d d itio n

of

new

u n d e r d is c u s s io n

in c r e a s e

in

in c o m e s

w orkers

to

p a y r o lls ,

a con­

r e s u lt e d
w h ic h

fr o m
w o u ld

te n d to h a v e a g r e a te r e ffe c t o n s a le s th a n a d d e d in c o m e
p a id

to

th o se

a lr e a d y

e m p lo y e d .

e m p lo y m e n t in th e U n i t e d

T o ta l

n o n a g r ic u lt u r a l

S t a t e s in J u n e w a s

a lm o s t 6

p e rc e n t a h e a d o f th e sa m e m o n th a y e a r a g o .
A

num ber

of

fa c to r s

have

c o m b in e d

to

produce

th is

s itu a tio n , fa c t o r s th a t w ill a ls o h a v e a n im p o r t a n t b e a r in g
o n th e t r e n d o f s a le s d u r in g th e s e c o n d h a lf o f th e y e a r .
T h e v e r y h ig h le v e l o f s a le s in th e p a s t y e a r a n d a h a lf,
c o m e s a n d e m p l o y m e n t . T h r o u g h t h e e a r ly w e e k s in A u g ­
p a r tic u la r ly

d u r in g

th e

tw o

m a jo r

scare

b u y in g

w aves,

u s t, h o w e v e r , th e s e fe a r s h a v e n o t b e e n r e a liz e d . N u m e r ­
has
ous

s a le s

o ffe r in g s

w ith

fa ir ly

s u b s ta n tia l

p r ic e

le ft

m any

con su m ers

p r e tty

w e ll

sto ck ed

up

on

a

red u c­
fa ir ly w id e r a n g e o f c o m m o d it ie s . T h e r e c o r d le v e l o f c o n ­

tio n s

r e c e n t m o n t h s , p a r tic u la r ly

in

th e fu r n itu r e tr a d e , b u t n o in d ic a tio n s h a v e a p p e a r e d

have been

n o te d

in

of

s u m e r s a v in g s d u r in g th e s e c o n d q u a r te r o f th is y e a r in ­
d ic a te s th a t m a n y c o n s u m e r s a r e a tte m p tin g to r e a d ju s t
a m a s s liq u id a tio n a t t e m p t o n th e p a r t o f r e ta ile r s g e n e r ­
th e ir liq u id ity a n d d e b t p o s itio n s . U n t i l s u c h t im e a s th e s e
a l l y . I t is a l s o s i g n i f ic a n t t h a t t h e p r i c e w a r i n it ia t e d b y
p o s itio n s a r e r e a d ju s te d
th e

S u prem e

C o u r t d e c is io n

o r so m e m a jo r

e v e n t o c c u r s to

r e la tin g to fa ir tr a d e p r a c ­
c h a n g e th e ir c u r r e n t e x p e c ta tio n s o f fu tu r e tr e n d s , m a n y

tic e s w a s v e r y s h o r t -liv e d a n d c o n fin e d f o r th e m o s t p a r t
o f t h e s e c o n s u m e r s w ill p r o b a b ly n o t e n te r th e r e ta il m a r ­
to a s m a ll n u m b e r o f N e w

Y ork

C ity d e p a r tm e n t s to r e s,
k e ts a s s t r o n g b u y e r s .

C o n t in u e d h ig h a v a ila b ility

o f a ll

r e a c h in g o n ly v e r y m in o r p r o p o r t io n s in th e T w e l f t h D i s ­
t y p e s o f g o o d s a n d s ig n s o f w e a k n e s s in s o m e p r ic e s a r e
tr ic t a n d e ls e w h e r e in th e n a tio n . T h i s w o u ld s e e m

to in ­

d ic a te n o o v e r w h e lm in g d e s ir e o n th e p a r t o f r e ta ile r s to
s ta r t u n lo a d in g w h a t a p p e a r to b e h e a v y in v e n to r ie s . T h e
p r o d u c tio n

of

som e

m a jo r

d u r a b le s ,

n o ta b ly

te le v is io n ,

h a s b e e n c u t b a c k r e c e n t ly a s a r e s u lt o f m a t e r ia ls s h o r t ­
a g e s . T h e r e is c o n s id e r a b le e v i d e n c e t o s u g g e s t t h a t e v e n
if m a t e r ia ls

sh o r ta g e s

c u r r e n t s a le s a n d

had

not

in v e n to ry

d e v e lo p e d

tren d s

in

th ese

lin e s ,

m ig h t w e ll h a v e

ne­

c e s s ita te d su c h a m o v e in d e p e n d e n tly .
C o n g r e s s io n a l a c t io n in th e e a r ly p a r t o f A u g u s t s e e m s

b e m a te r ia lly

a ffe c te d

by

any

su c c e ssfu l
t a ile r s

s u c c e ssfu l

is n o t

n e g o tia tio n s

p r o m o tio n a l

have

in d u c e d

s a le s

som e

h e ld

bu yers

by

in to

som e

re­

th e m a r k e t

b e r o f c o n s u m e r s a r e e x p e c t in g a b r e a k in p r ic e s a n d a r e
h o ld in g b a c k o n c u r r e n t p u r c h a s e s to ta k e a d v a n t a g e o f
lo w e r p r ic e s la te r . S a le s h a v e r e s p o n d e d in s o m e d e g r e e
to

th e

r e la x a tio n
of

o f th e

G overn ors

te rm s

on

of

A u gu st

R e g u la tio n
1,

as

W

r e q u ir e d

by

th e

by

th e

a m e n d m e n ts to th e D e fe n s e P r o d u c tio n A c t . P e r h a p s th e
e ffe c t s o f th is r e la x a t io n , w h ic h w ill in c r e a s e th e d iffic u lty
o f a d m in is te r in g

a c r e d it c o n tr o l p r o g r a m , w ill b e c o m e

in K o r e a . A p p r o p r i a t io n s f o r th e la r g e s t m ilit a r y b u d g e t

m o r e e v id e n t in th e f u t u r e s h o u ld

in o u r p e a c e t im e h i s t o r y a n d f o r t h e la r g e s t m ili t a r y c o n ­

r e a s s e r t t h e m s e lv e s a g a in .

str u c tio n p r o g r a m

r e c e n tly
back

f o r g o o d s , a n d it m i g h t w e ll b e th a t a c o n s id e r a b le n u m ­

B oard

to in d ic a te th a t th e d e fe n s e p r o c u r e m e n t p r o g r a m
to

a ls o a d d in g to th e la g in d e m a n d a t th e r e ta il le v e l. T h e

in fla tio n a r y p r e s s u r e s

in th e n a t i o n ’s h is t o r y , in c lu d in g w a r
C u r r e n t le v e ls o f in c o m e a n d e m p lo y m e n t a r e c a p a b le

p e r io d s ,

w ill

absorb

la r g e

a m o u n ts

of

c r itic a l

m a te r ia ls
o f s u p p o r t in g a h ig h e r le v e l o f r e ta il s a le s t h a n p r e s e n t ly

and

la b o r if th e y

are

a ll t r a n s la t e d

in to

a c tio n .

P resen t

le v e ls o f in v e n t o r ie s in th e h a n d s o f w h o le s a le r s a n d

re­

t a ile r s a s w e ll a s m a n u f a c t u r e r s m i g h t w e ll p r o v e to b e a
u s e fu l m a r g in w h e n a c tu a l w o r k o n m ilit a r y g o o d s re a c h e s

p r e v a ils . T h e c r itic a l q u e s t io n fa c in g th e n a t io n ’ s r e ta ile r s
is n o t

so

m uch

v ig o r as w h e n

will s a le s r e c o v e r s o m e o f t h e ir f o r m e r
th ey

w ill d o

so.

C u r r e n t le v e ls

o f in v e n ­

t o r ie s c o u ld w e ll b e c o m e b u r d e n s o m e a s c a r r y in g c h a r g e s

a p e a k la te r th is y e a r a n d n e x t .

m o u n t a s t im e p r o g r e s s e s . A n y m a s s liq u id a tio n a tte m p t

Personal incom es continue to rise as sales

in th e n e a r f u t u r e c o u ld w e ll le a d to a c t u a l s h o r t a g e s la te r

at retail fall off
The

u su al

r e la tio n s h ip

s h o u ld m ilit a r y p r o d u c tio n c u t s ig n ific a n tly in to s u p p lie s
b e tw e e n

in c o m e s

r e c e iv e d

by

a v a ila b le fo r p u r e ly c iv ilia n
in d ic a te s

th a t th e

b a sic

c u r r e n t m ili­

ta ry

a p p a r e n tly b e e n d is t u r b e d , ju d g in g f r o m

th e m o v e m e n ts

t i o n s t ill f a c i n g t h e n a t i o n ’ s e c o n o m y f o r t h e n e x t y e a r o r

in th e t w o s e r ie s in th e p a s t y e a r . P e r s o n a l in c o m e s in th e

t w o is o n e o f a n e x c e s s o f e f f e c t i v e d e m a n d o v e r a v a ila b le

U n it e d S t a t e s h a v e m o v e d c o n t in u o u s ly u p w a r d s in c e th e

s u p p l y in m a n y l in e s o f g o o d s .




program

p u rp oses. T h e

c o n s u m e r s a n d th e a m o u n t s p e n t o n r e ta il p u r c h a s e s h a s

u n d e r ly in g

s itu a ­

58

August 1951

FEDERAL RESERVE B A N K OF S A N FRA NC ISCO

HARVEST PROSPECTS
ast

IJ

fa ll th e

S e cre ta ry

o f A g r ic u ltu r e

n a tio n ’s fa r m e r s to g o

fo o d
fo r

and
our

c a lle d

upon

th e

a ll o u t in t h e ir p r o d u c t i o n

of

fib e r . G r e a t e r p r o d u c tio n , h e s a id , w a s n e e d e d
g r o w in g

m ilita r y

and

p o p u la tio n

o f fo r e ig n

and

th e

c o u n tr ie s

fo o d

w ere

needs

m uch

of

th e

la r g e r .

In

m a y h e lp t h is p r o b le m . E v e n s o , s o m e s h ift t o le s s in t e n ­
s iv e fa r m in g h a s b e e n e v id e n t. I n a d d itio n , m a c h in e s h a v e
c o n tin u e d

to

r e p la c e la b o r

s iv e fa r m in g
s k ille d

o p e r a tio n s .

la b o r n e e d e d

to

in

b o th

The

o p e ra te

a d d it io n , c a r r y o v e r s t o c k s o f s o m e b a s ic f o o d s a n d fib e r s

been

w e r e s m a lle r t h a n w a s fe lt s a fe in v ie w

s titu tio n o f m a c h in e s f o r la b o r .

o f th e w o r s e n in g

w o r ld p o lit ic a l s it u a t io n .
F arm ers

cam e

and

e x te n ­

a v a ila b ility

of

th e

m a c h in e s , h o w e v e r ,

has

a n im p o r ta n t fa c to r h in d e r in g m o r e

c o m p le te

su b­

T h e r e la tiv e c a s h in c o m e o f a lte r n a tiv e c r o p s h a s a ls o

th ro u g h

in

e x c e lle n t fa s h io n , p la n tin g

b e e n im p o r ta n t to th e fa r m e r . T h is fa c to r h a s te n d e d to

th e la r g e s t a g g r e g a t e a c r e a g e to c r o p s o f a n y y e a r s in c e

keep

1933.

so y b e a n s, to b a c co , a n d

Though

in te n s iv e

lim ite d

acreage

lo s s e s

in

som e

areas

have

been

a t a h ig h

le v e l th e a c r e a g e s
dry

of such

crop s

b e a n s. F e r tiliz e r

as

fla x ,

s u p p lie s

in

h e a v y , th e w e a th e r h a s b e e n g e n e r a lly c o o p e r a tiv e . Y ie ld s

1 9 5 1 a r e e x p e c te d to b e 1 0 p e r c e n t a b o v e la st y e a r ’s s u p ­

p e r a c r e w ill b e a s g o o d a s in a n y r e c e n t y e a r , s o th a t to ta l

p lie s .

p r o d u c tio n

g r e a te r . M u c h o f th e c r o p e x p a n s io n c a lle d fo r — p a r tic u ­

of crop s

in

th e

co u n try

as

a

w h o le

m ay

be

s e c o n d o n ly to th e r e c o r d h ig h in 1 9 4 8 .
T h is

la r g e o v e r -a ll v o lu m e

o f a h ig h le v e l o f o u tp u t fo r m o s t m a jo r c r o p s . H a y

crop

w ill b e la r g e r

and

th a n

la s t y e a r . W i t h

c o tto n c r o p w o u ld

y ie ld s b e o n ly a v e r a g e , th e

s t ill b e t h e b i g g e s t s in c e

how ever,

in t h e T w e l f t h

are

c o n s id e r a b ly

D is tr ic t— h a s h a d

to ta k e

p la c e o n le s s p r o d u c tiv e la n d w h ic h r e q u ir e s g r e a te r a p ­
p lic a tio n s o f fe r tiliz e r s .

C ro p production in the Twelfth District

a
A s a r e s u lt o f th e v a r io u s fa c t o r s m e n t io n e d a b o v e , D i s ­

5 8 p e r c e n t in c r e a s e in a c r e a g e , c o t t o n p r o d u c t io n w ill b e
s h a r p ly h ig h e r . S h o u ld

r e q u ir e m e n ts ,

la r ly in c o t t o n

o f p r o d u c t io n is th e r e s u lt

ric e a r e e x p e c t e d to s e t n e w p r o d u c tio n r e c o r d s . T h e im ­
p o r ta n t c o r n

A c tu a l

1951

1 9 3 7 . F r u its

tr ic t

fa r m e r s

p la n tin g s .

m ade

The

m ark ed

rem oval

of

s h ifts

acreage

in

th e ir

p a tte rn

r e s tr ic tio n s

of

a llo w e d

w ill b e m o r e p le n tifu l b u t f r e s h v e g e t a b le s u p p lie s w ill b e

w h e a t fa r m e r s to p la n t la r g e r a c r e a g e s to w in te r w h e a t.

s o m e w h a t le s s

W i n t e r d a m a g e in th e P a c ific N o r t h w e s t , h o w e v e r , fo r c e d

th a n

la st y e a r .

h e a v y a b a n d o n m e n t a n d th e fin a l o u tt u r n w ill b e le s s th a n

Production problem s

in

F a r m e r s ’ e ffo r ts to m e e t th e g o a ls set b y th e G o v e r n ­
m ent

w ere

not

e n tir e ly

u n h am p ered.

y e a r ’s p r o d u c tio n , fa r m e r s h a d a fe w

In

p la n n in g

th is

m o r e fa c to r s th a n

1 9 5 0 . D is tr ic t s p r in g

h a n d , w ill b e o n e -t h ir d
drop

in

th e

w in te r

w h e a t p r o d u c tio n , o n
h ig h e r, m o r e th a n

crop .

C o tto n

u s u a l to c o n s id e r . N o t o n ly w e r e th e y a s k e d to p la n t v e r y

ord

c r o p s is e x p e c t e d t o r e a c h n e w

D is tr ic t

t a in s h ift s in th e p a tt e r n o f c r o p p in g . W h i l e a c r e a g e a llo t ­
had

r e s tr ic te d

p la n tin g s

of

corn ,

c o tto n ,

w h e a t,

I n d ic a t e d

acreages

1951

r e s u lte d

and

d iffic u lty . I n th e C o t t o n B e lt , h o w e v e r , w h e r e m a n y f a r m ­

sto ck

fo r

and

s id e r a b le
and

several y ea rs

g r a s s la n d
r e lu c ta n c e

been

c h a n g in g

fa r m in g

o p e r a tio n ,

to

up

over
th ere

m eadow s

and

w as

con­

p a stu r e s

to

co tto n

acreages w ere

in c r e a s e d , s u g g e s te d

and

of

p la n tin g s

su ch

A s

liv e ­

revert

m et

p r a c tic e s .

a

to

not

in te n s iv e

to

th o u g h
w ere

m ore

p lo w

in te n s iv e

a

r e s u lt,
g o a ls

crop s

as

corn and sorgh u m s w ere reduced.
H ig h
m ade

p r o d u c tio n

c o sts

c o m b in e d

w ith

s o m e f a r m e r s h e s ita n t to e x p a n d

p r ic e

c o n tr o ls

o p e r a tio n s . L o w

y ie ld s o r c r o p fa ilu r e d u e to a d v e r s e w e a th e r c o n d itio n s
h a v e lo n g b e e n o n e o f th e r is k s o f fa r m in g . B u t th e h ig h
p r ic e s r e s u ltin g f r o m a s h o r t c r o p h a v e p r o v id e d s o m e in ­
com e

in s u r a n c e

in

th e

p a st.

P r e s e n t p r ic e

c o n tr o ls

r u le

o u t th e p o s s ib ilit y o f th is c u s h io n .
W h ile

fa rm

la b o r w a s a d e q u a te in m o s t a r e a s f o r th e

s p r i n g p la n t i n g s e a s o n , m u c h c o n c e r n d i d , a n d s t ill d o e s ,
e x i s t c o n c e r n in g th e s u p p ly a t h a r v e s t tim e . T h e r e c e n tly
s ig n e d a g r e e m e n t b e tw e e n th e U n ite d

S ta te s a n d

M e x i­

c a n G o v e r n m e n t s fo r th e im p o r ta tio n o f M e x i c a n la b o r e r s




of

th e se

C rops- - T w e l f t h

1, 1951

a s k e d fo r g r e a tly e x p a n d e d

tr y , s h ift s to th e s e c r o p s c o u ld b e m a d e w ith o u t to o m u c h

had

p r o d u c tio n

P r o d u c t io n of L e a d in g

Indicated

o u tp u t o f th e s e c r o p s th is y e a r . I n s o m e a r e a s o f th e c o u n ­

ers

w ere

h ig h s .

D is t r ic t a s o f A u g u s t
a n d r ic e in 1 9 5 0 , th e U S D A

r ic e fa r m e r s

a ls o a llo w e d to p la n t a s m u c h a s th e y lik e d th is y e a r . R e c ­

la r g e a c r e a g e s , b u t th e y w e r e a ls o r e q u e s te d to m a k e c e r ­

m en ts

and

th e o th e r

o ffs e ttin g th e

1951

production
Field and seed crops

(in thousands)
.........
77,029
.........
7,221

Beans, dry (bags) .............
Corn (bu.) .........................
Cotton (bales) ...................
Flaxseed (bu.) .................
Sorghums, grain (bu.) . . . .........
Hay, all (tons) ................. ..........
Hops (lbs.) ....................... . . ,
Oats (bu.) ......................... ..........
Peas, dry (bags) .............. .........
Potatoes (bu.) .................................
Rice (bags) ....................... . . , ,
Wheat, all (bu.) ...............
Fruits
Apples (bu.) .....................
Cherries (tons) .................
Grapes (tons) ...................
Grapefruit1 (boxes) ..........
Oranges1 (boxes) .............
Lemons1 (boxes) ...............
Peaches (bu.) .....................
Pears (bu.) .........................
Plums (tons) .....................
Prunes, fresh (tons) ..........

1,742
4,801
13,818
60,323
27,723
3,483

9,703
, ,
4,126
.......... 156,579

,
..........

72
3,090
5,870

..........
.........
. . . .
..........

35,056
25,457
97
89
181

..........
..........

9
74

.

,

Percent change
compared with-

/— 1951

1940-49

1950
— 27
— 1
— 13
4 -7 7
4- 3
— 47
— 7
4- 3
— 23
4 -2 8
— 22
4 -2 5
—
3
4- 3

average
0
4- 3
—
8
4 -2 1 9
— 54
— 26
—
3
4 - 27
— 14
— 34
42
4 - 46
4- 12
4 - 16
15
— 20
— 22
4 - IB
—
4
—
6
0
42
45
4- 24
— 25
—
3

— 25
— 18
— 4 4 -2 6
0
4- 8
4 -1 4
4 -1 6
— 1
4 -2 6
4 -9 8
4 -2 2

—

4 -1 3
4 -2 9
4 -1 6

4 - 72
4 - 29
49

Nuts
Filberts (tons) ...................
Walnuts (tons) .................

1Figures are for crop year which begins in October of the previous year.
Source : United States Department of Agriculture, Bureau of Agricul*
tural Economics, Crop Production , August 1, 1951,

August 1951

59

M O N T H L Y R E V IE W

A creage

s h ifts to

th ese

im p o r ta n t c a sh

c r o p s w ill r e ­

c e n t la r g e r s p r in g p ig
in

p o ta to e s . F a r m e r s , p a r tic u la r ly th o s e g r o w i n g s u g a r b e e ts

and

a n d p o ta to e s , w e r e fe a r fu l o f th e re d u c e d la b o r s u p p ly a n d

y e a r -a g o

tu r n e d to c o m p e tin g c a s h c r o p s u s in g le s s la b o r . T h e lu r e

e q u a l th a t o f th e la s t h a lf o f 1 9 5 0 .

o f g r e a te r
red uce

cash

in c o m e

th e ir a c r e a g e s

co u n try

as

a

cau sed

in

w h o le .

D is tr ic t

hay

c o n tra st to th e

S in c e

th e

grow ers

in c r e a s e

D is tr ic t

has

in

to

S e p te m b e r.
flo c k s ,

In

W ith

c r o p w ill s ta r t c o m in g

s u lt in s m a lle r c r o p s o f s u g a r b e e ts , fe e d g r a in s , h a y , a n d

veal

le v e ls ,

a d d itio n

ran chers

and

la m b

w h ile

s t ill

b u ild in g

o u tp u t

c a ttle

w ill

s la u g h te r

to m a r k e t

th e ir

c o n tin u e
m ay

h erds
b e lo w

ju s t

about

to s o m e w h a t la r g e r s u p p lie s o f r e d m e a t,

th e

c o n s u m e r s w ill fin d w h it e m e a t m o r e p le n tifu l d u r in g th e

r e la tiv e ly

r e s t o f th e y e a r . T u r k e y p r o d u c tio n w ill b e s lig h t ly a b o v e

fe w e r liv e s to c k -p a s tu r e o p e r a tio n s th a n s o m e o th e r p a r ts

la s t y e a r ’s o u tp u t a n d

o f th e c o u n t r y , fa r m e r s w e r e le s s r e lu c ta n t to c h a n g e o v e r

w ill p u s h

th is y e a r f r o m

E v e n t h o u g h th e n u m b e r o f y o u n g c h ic k e n s o n fa r m s h a s

h a y to m o r e p r o fita b le c a s h c r o p s .

W e a t h e r a g a in w a s t h e d e t e r m in i n g f a c t o r in th e o u t ­
p u t o f d e c id u o u s
fr e e z in g

fr u its .

te m p e r a tu re s

For

th e

second

dam aged

fr u its

year
in

in

in c r e a s in g

record

m eat

th is

b r o ile r c h ic k

s u p p lie s

year,

th e

over

th e

in c r e a s e

r e p la c e m e n t

1950

w ill

v o lu m e .

not

be

re­

row ,

fle c te d in th e la y in g flo c k s u n til th e e n d o f th e y e a r . U n t i l

P a c ific

th a t tim e , e g g p r o d u c tio n w ill r u n u n d e r y e a r -a g o le v e ls .

a

th e

been

c h ic k e n

N o r t h w e s t . T h e s w e e t c h e r r y a n d a p p le c r o p s in O r e g o n
an d W a s h in g to n

s u ffe r e d

th e h e a v ie st d a m a g e a n d

w ill

F a r m prices h i g h , b u t declining
B e t w e e n J u n e 1 5 a n d J u ly 1 5 , a v e r a g e p r ic e s r e c e iv e d

b e s m a lle r th a n th e 1 9 5 0 c r o p s . T h o u g h m o s t o th e r fr u it
c r o p s in O r e g o n , W a s h i n g t o n , a n d
th e r e la tiv e ly

s m a ll p r o d u c tio n

Id a h o

w ill b e a b o v e

o f la s t y e a r , h a r v e s t w ill

b y fa r m e r s d e c r e a s e d f o r th e fifth c o n s e c u tiv e m o n t h . T h e
sh arp

p o s t-K o r e a

b e b e lo w a v e r a g e . F r u i t p r o s p e c t s in C a li f o r n ia v a r y f r o m

crop , an d

fa ir

g in n in g

to

good

w ith

som e

d e tr im e n ta l

e ffe c ts

due

to

th e

p r ic e

in

M arch ,

s h o r te r th a n u su a l d o r m a n t p e r io d s th r o u g h th e w in te r .

dow n w ard

The

p r ic e c o n tr o ls , a n d

a p r ic o t a n d

sw eet ch erry crop s w ere m u ch

s m a lle r

rise

pu sh ed

m e a t a n im a l p r ic e s to

under

how ever,
th e

co tto n ,

new

m ost

p ressu re

fa r m

of

th e e x p e c te d

s la c k e n in g

D e s p it e th e r e c e n t d e c r e a s e s , a lm o s t a ll fa r m
p r ic e s a r e s t ill a b o v e y e a r -a g o le v e ls .

le v e ls , a n d th e im p o r t a n t g r a p e

c r o p w ill b e o f r e c o r d p r o p o r t io n s .

dem and,

c o m m o d ity

T h e e ffe c ts o f th e a m e n d e d D e fe n s e P r o d u c tio n A c t o n

G e n e r a lly la r g e r s u p p lie s o f c itr u s fr u it s w ill b e a v a il­

fa rm

p r ic e s in th e m o n t h s to c o m e p r o b a b ly w ill n o t b e

a b le in th e D is t r i c t d u r in g th e r e s t o f 1 9 5 1 . T h o u g h C a li ­

so

fo r n ia ’s N a v e l c r o p w a s s m a lle r th is y e a r , th e 1 5 p e r c e n t

F u rth e r

la r g e r

c e ilin g s o n v e a l c a lv e s , la m b , w o o l, a n d c o t t o n

V a le n c ia

p r o d u c tio n

w ill

m ake

th e

to ta l

oran ge

c r o p h ig h e r th a n la s t y e a r . L e m o n s h a v e a ls o b e e n m o r e
p le n tifu l th is y e a r , w h ile s u p p lie s o f g r a p e fr u it h a v e b e e n
r u n n in g a t a b o u t 1 9 5 0 le v e ls .

la s t y e a r . A c c o r d i n g

ta k in g s

of

and

A g r ic u ltu r e ,
a

la r g e r

as

beef

th e

p r ic e

e ffe c ts

of

r o ll-b a c k s

th e
are

p r ic e

su p port

p r o h ib ite d ,

le v e l.

but

p r ic e

c o u ld b e

lo w e r e d t h o u g h n o r e d u c t io n is c o n t e m p la t e d a t p r e s e n t .
O n

th e o th e r h a n d , p r ic e s o f m o s t fa r m

in g s . W i t h

M e a t p r o d u c tio n so fa r th is y e a r h a s b e e n r u n n in g th e
sam e as

im p o r ta n t

p r o d u c ts c o u ld

in c r e a s e c o n s id e r a b ly b e fo r e t h e y r e a c h e d m in im u m

M o r e m e a t in sight

p a r tm e n t

B e­

sta rte d

in c r e a s e in p r o d u c tio n .

tio n

1950

h ig h s .

p r ic e s

th a n la s t y e a r , b u t a p p le , p lu m , p r u n e , a n d p e a c h p r o d u c ­
w ill b e a b o v e

w o o l, tr u c k

reco rd

to

th e

U n ite d

h ow ever,

p o p u la tio n

S ta te s

in c r e a se d

have

r e s u lt e d

D e­

m ilita r y
in

d u c tio n

th e

m any

e x p e cte d

h ig h

le v e l

c e il­

o f a g r ic u lt u r a l p r o ­

f a r m e r s , h o w e v e r , w ill p r o b a b ly

be m ore

i n t e r e s t e d in t h e f l o o r i m p o s e d b y p r i c e s u p p o r t s t h a n in
th e c e ilin g s e t u p u n d e r th e D e f e n s e P r o d u c tio n A c t .
I n c r e a s e d m a r k e t in g s o f r a n g e -fe d c a ttle b e g in n in g th is

lo w e r

p e r c a p ita c iv ilia n c o n s u m p t io n . N a t io n a lly , b e e f p r o d u c ­

su m m er

tio n fr o m

g r a d e s o f b e e f. P o r k p r ic e s w ill lik e w is e c o m e u n d e r p r e s ­

J a n u a r y to J u n e w a s d o w n m o d e r a te ly b u t th e

w ill

o u tp u t o f v e a l, m u t t o n , a n d la m b w a s c o n s id e r a b ly lo w e r .

sure

s ta r tin g

O n ly p o r k p r o d u c tio n in c re a se d .

crop

b e g in s

D u r in g

th e

la tte r

h a lf o f

1951,

m e a t p r o d u c tio n

and

put

in

p ressu re

S e p te m b e r

h ittin g

y e a r , p r ic e s

th e

of m ost

on

th e

w hen

m a rk et.

fa ts

and

p r ic e s

th e

th e

la r g e r

D u r in g

o ils

of

are

lo w e r

sp r in g

th e

p ig

re st o f th e

lik e ly

to

average

p e r c a p ita c o n s u m p t io n w ill p r o b a b ly b e a b o v e 1 9 5 0 le v e ls ,

lo w e r th a n

o w in g e n tir e ly to in c r e a s e d p o r k p r o d u c tio n . T h e 7 p e r ­

T h e fo r e c a s t o f a h u g e c o tto n c r o p h a s a lr e a d y h a d p r ic e -

a year ago

b e c a u se o f in c r e a s e d

p r o d u c tio n .

L 1 V E S T O C K S L A U G H T E R * — T W E L F T H D IS T R IC T , 1950 and 1951
(in millions of pounds)
30

CATTLE

1)0

CALVES

25

100

26

HOGS

SH EEP A N D LA M BS

24-

A

A
•

A

/ '\ J 9 S 0

yf \ \

20

90

............

.

1

\

. . . . ,9 5 °

80

\

70

\/-

S

\\
:\

M
/

¥

y / ’ 951
V;

10

if

V

___ 1 . 1 ... I - 1
>
1
I „ 1 .. 1 - l — ,.J-..-V
O J F M A M J J A
S O N f c >

22
\\

15 :\

—

20

IQSl

.

/ \

^

18
/ /

. . 1950/
5
0 — .
r5 J

60

F

.

Í . . . . . .
1
M A M J J

.
A

.

1
.
.
S O N D

50 - ___ 1—--- L..... 1
Pt
1
P
Jut

•’*' /

''

** '*••

/ / X\ / /

16 y \ . / Z
I
A

,
Jut

1
_.
1

L
>
» A

1
C

Kl

^
r

14

r\

f

-e

Si

a

ii

i

i

a

c

r\

m

* Slaughter in Federally inspected plants and in other wholesale and retail plants: excludes farm slaughter. Source: United States Department of Agricul­
ture, Bureau of Agricultural Economics, Livestock Slaughter b y States .




60

August 1951

FEDERAL RESERVE B A N K OF S A N FR A N C ISCO

I N D E X E S O F P R IC E S R E C E I V E D B Y F A R M E R S - U N IT E D STATES, 1948-51*
(1910-14=100)
Percent

475

400

325

/V ^ C o fto n

J

y

\

J \***

\

\ A

V^v

1 I I lLll I.U 1.1, I 11 li.l.L
1948
1949

k).l.1 u l . l l l l
1943

i-Li-UJ
1951

250

\

Fruit I
/ ’ li / ;
>*'v V \
/

175

Truick crops'^
tu.Lu.ii d.i I 11111111111 I 1! 1II 1I! ! II ■1.L11.1■If 100

ü.ij.,,1 Li 1.j 1 1 1 1 1 111 i . d u L u L u

1950
1949
1950
1951
*M id-m onthly data. Source: United States Department of Agriculture, Bureau of Agricultural Economics, Agricultural Prices.
d e p r e s s in g

have

fifth

d r o p p e d to 3 4 c e n ts c o m p a r e d w ith th e 4 5 c e n ts fa r m e r s

e ffe c ts;

b o th

w e r e g e t t in g la s t w in t e r . N o t a ll f a r m

c o m m o d it y p r ic e s

th o u gh

are

but

T h e in c r e a s e in liv e s t o c k m a r k e t in g s w ill n o t b e s o g r e a t

ex p e cte d

to

p r ic e s

c o n tin u e

of

new

crop

dow n w ard,

co tto n

th e

g e n e r a lly

m ore
crop s
th e

over
and

th e

n a tio n

th a n

liv e s to c k

p ro sp e cts

fo r

w ill

in

1950.

be

R e c e ip ts

c o n s id e r a b ly

liv e s to c k

are

m ore

fro m

h ig h e r ,

fa v o r a b le .

g r e a te r v o lu m e o f o v e r -a ll p r o d u c tio n s h o u ld a t le a s t a c t

as

to d a m p e n a n y p r ic e in c r e a s e s w h ic h m a y o c c u r .

r e la tiv e to 1 9 5 0 a r e e x p e c t e d to a v e r a g e h ig h e r th a n c r o p

T h e y e a r 1 9 5 1 m a y g o d o w n in h is t o r y a s th e b e s t y e a r
fo r

th e

The

record

n a tio n ’s fa r m e r s
fa r m

in c o m e

in c r e a s e

in

crop

m a r k e tin g s

in

term s

ex p e cte d

w ill

of

to ta l

be

due

Cash

R e c e ip t s F r o m

m ore

F arm

h ig h e r

th a n

th e

1950

average.

a r e s u lt , n e t in c o m e s m a y b e u p a s m u c h

as

3 0 percent over 1950.
C ash

r e c e ip ts

sou rce of g ro ss

fr o m
fa rm

fa r m

m a r k e tin g s ,

th e

in c o m e , a re e x p e c te d

Arizona . .
California

to

Crops
+ 29
+ 21
+ 7
+60
— >27
+ 8
— 4

Oregon ..............................................
U t a h .....................................................
Washington ....................................

..
. ,
..
..
..
..

+24
+29
+33
+27
+30
+23

Twelfth D is t r ic t........................

..

+25

+ 14

United S t a t e s .............................

. ,

+29

—

P r o d u c tio n

c o s ts , o f c o u r s e , h a v e r is e n to o b u t n o t s o m u c h a s to ta l
in c o m e . A s

p r ic e s

M a r k e t i n g s - -J a n u a r y - M a y

Livestock
and livestock
products

to

v o lu m e o f p r o d u c tio n . S o fa r th is y e a r , p r ic e s h a v e b e e n
percent

liv e s to c k

P ercent ch an ge, 1950-51

in c o m e .

th e g e n e r a lly h ig h e r p r ic e le v e l th is y e a r th a n to th e h ig h

20

but

p r ic e s.

R ecord farm incom e expected

ever

th e

Total
+ 25
+ 23
+ 18
+ 36
+ 5
+ 26
+ 10
+ 20

3

+ 18

p r in c ip a l
to ta l o n e -

Source : United States Department of Agriculture, Bureau of Agricultural
Economics, Farm Income Situation, June 1951.

CONSUMER CREDIT BN THE TWELFTH DISTRICT

Avariety

o f fa c ts a b o u t in s ta lm e n t c r e d it e x te n d e d to

la s t y e a r w a s u s e d to fin a n c e a u to m o b ile s . N e a r l y t h r e e -

D is t r ic t c o n s u m e r s h a s b e c o m e a v a ila b le a s

fo u r th s

T w e lfth

a

b y -p r o d u c t

and

of

th e

c r e d it-g r a n tin g

re g is tr a tio n

in s titu tio n s

le n d in g

o r ig in a te d

w ith

th e

a u to m o b ile

F in a n c in g o f o th e r re ta il p u r c h a s e s s u c h a s fu r n it u r e a n d

tio n s h o ld in g a b o u t $ 1 Vi b illio n in in s t a lm e n t p a p e r p r o ­

r e s e n te d b y a u to m o b ile fin a n c in g , o r r o u g h ly o n e -f o u r t h

fro m

v id e v a lu a b le in fo r m a tio n

D is tr ic t

W .

th is

a p p lia n c e s a c c o u n te d f o r o n ly a b o u t h a lf t h e v o lu m e r e p ­

r e c e iv e d

R e g u la tio n

of

d e a le r s , w h o th e n s o ld th e p a p e r to b a n k s o r o t h e r le n d e r s .

The

rep o rts

under

le n d in g

fin a n c ia l o r g a n iz a ­

1 ,9 7 0

r e ta ile r s

of

c o n c e r n in g th e d is tr ib u tio n

of

o f th e to ta l. H e r e a g a in a la r g e p o r tio n o f th e p a p e r w a s

c o n s u m e r lo a n s o u ts ta n d in g la st S e p te m b e r 3 0 a t th e p e a k

a c q u ir e d b y th e le n d in g in s titu tio n s f r o m

o f th e

m a d e th e s a le s . P e r s o n a l in s t a lm e n t c a s h lo a n s a n d r e p a ir

th e

12

1 9 5 0 c r e d it b o o m .
m o n th s

a lm o s t 9 ,0 0 0

ended

T w e lfth

S a le s a n d c r e d it d a ta c o v e r in g

S e p te m b e r

30,

1950,

D is tr ic t s to r e s w ith

rep o rted

by

and

m o d e r n iz a tio n

lo a n s ,

a lm o s t

a ll

of

th e sto r e s th a t

th e m

ex te n d e d

s a le s o f m o r e

d ir e c tly b y le n d in g in s titu tio n s , m a d e u p th e r e m a in d e r o f

t h a n $ 3 Vi b illio n u n d e r lin e t h e s ig n ific a n c e o f c o n s u m e r

th e c o n s u m e r c r e d it p o r tfo lio o f T w e lf t h D is t r ic t le n d e r s .

c r e d i t in t h e d u r a b l e g o o d s f ie ld .

M o r e th a n t h r e e -fo u r t h s o f th e in s t a lm e n t p a p e r o w n e d

Instalment lend ing by financial institutions

by

T h e m o s t im p o r ta n t p u r p o s e fo r w h ic h c o n s u m e r s b o r ­
row

fro m

le n d in g

in s titu tio n s

in

th e

T w e lfth

F ederal

R e s e r v e D i s t r i c t is t h e p u r c h a s e o f a u t o m o b i le s . A l m o s t
h a lf o f a ll t h e m o n e y le n t t o c o n s u m e r s b y b a n k s a n d o t h e r
le n d e r s in th e D is t r ic t a t th e h e ig h t o f th e b u y in g s p r e e




le n d e r s

w as

h e ld

by

T w e lfth

D is tr ic t

c o m m e r c ia l

b a n k s .1 A u t o m o b i l e lo a n s a c c o u n t e d f o r 5 1 p e r c e n t o f th e
1 It should be noted, however, that paper retained by retailers was not in­
cluded in the survey of instalment lenders, and that lenders operating in
more than one District reported consolidated figures to the Federal R e­
serve bank in their home office District, and hence figures from those
lenders with home offices outside this District are not reflected in Twelfth
District tabulations.

August 1951

P e r c e n t a g e D i s t r i b u t i o n o f t h e D o l l a r V o l u m e of I n s t a l ­
m ent

61

M O N T H L Y REVIEW

P a p e r b y T y p e o f C r e d it a n d O r i g i n of P a p e r -

T w e l f t h D is t r ic t , a l l T y p e s of L e n d e r C o m b in e d
S eptem ber

Purpose of loan

32
9
18
1
40

57
35
7
1

100

Total— all purposes

of

r e ta il

30, 1950

th e

d o lla r

in s ta lm e n t

v o lu m e
c r e d it

of

43

th e ir

o u ts ta n d in g s ,

p e rcen t,

and

o th e r

p erson al

cash

lo a n s 3 1 p e r c e n t. H a l f th e ir lo a n s o n a u to m o b ile s a n d o n

Distribution by
—type of credit—
Purchased
paper
Total
Direct

Retail automobile credit..........
Other retail instal. c r e d i t ....
F H A repair and mod. credit. .
Other repair and mod. credit. .
Personal instal. cash loans. . .

S m a ll lo a n c o m p a n ie s r e p o r te d a u to lo a n s to b e 2 6 p e r ­
cent

Origin

;----- of paper----- ^
PurDirect chased

47
24
11
1
17

28
15
66
55
99

72
85
34
45
1

100

42

58

o th e r c o n s u m e r g o o d s w e r e e x te n d e d d ir e c tly to th e b o r ­
row er.
lo a n s

In

e ffe c t m a n y

secu red

read y

by

p ossessed

com pany,
secu red

th e

in

o f th e se w e r e

a u to m o b ile s a n d

by

th e

g r e a te r

th is

w ay,

borrow ers.
w as

th e

d o u b tle s s

h o u s e h o ld
The

la r g e r

p r o p o r tio n

p a r tic u la r ly

by

person al
goods
th e

of

goods

its

a l­

lo a n
lo a n s

o th e r

th a n

a u to m o b ile s ; th e s m a lle r fir m s ’ h o ld in g s w e r e c h ie fly u n ­

*Less than one-half of 1 percent.

se c u r e d p e r s o n a l in s ta lm e n t c a s h lo a n s .
d o lla r

v o lu m e

of

con su m er

c r e d it

o u ts ta n d in g

at

th e se

H a lf

th e

d o lla r

v o lu m e

of

th e

paper

ow ned

by

in s titu tio n s , o th e r r e ta il in s t a lm e n t c r e d it 2 3 p e r c e n t, a n d

fin a n c e c o m p a n ie s w i t h h e a d o ffic e s in t h e T w e l f t h

p e r s o n a l in s t a lm e n t c a s h lo a n s 1 2 p e r c e n t. F H A -i n s u r e d

tr ic t a r o s e f r o m

r e p a ir

and

ex­

w a s o th e r r e ta il in s t a lm e n t c r e d it. A s m ig h t b e e x p e c t e d ,
a l m o s t a ll t h e i r r e t a il i n s t a l m e n t c r e d i t w a s e x t e n d e d i n ­

paper

lo a n s ,

w as

A n a ly s is

of

of

b a n k s — i .e .,

w h ile

o th e r

n e g lig ib le

h o ld in g s
th o se

c r e d it— t w o -t h ir d s

by

w ith

r e p a ir

im p o r ta n c e
s iz e

and
to

in d ic a te s

g r e a te r

of

it

D is ­

p ercen t

te n d e d d ir e c tly b y th e b a n k s — m a d e u p 1 4 p e r c e n t o f th e ir
con su m er

m o d e r n iz a tio n

th e s a le o f a u t o m o b ile s , a n d 3 1

s a le s

m o d e r n iz a tio n

bank
th a t

h o ld in g s

of

p o r tfo lio s .
th e

la r g e r

con su m er

lo a n s — te n d e d to h a v e a h ig h e r p r o p o r tio n o f F H A

in s ta lm e n t

cash

lo a n s .

W a s h in g to n

and

th e

P erson al
fin a n c e

paper

cash

b e in g

lo a n s

c o m p a n ie s ’

p u rch ased

m ade

up

c o m b in e d

fr o m

o n ly

10

th e

r e ta ile r s .

percen t

p o r tfo lio s ,

and

of

th e

fo r

m ost

o f th em

very

fir m s a c c o u n te d fo r a b o u t 5 p e r c e n t.

r e p a ir

a n d m o d e r n iz a tio n p a p e r a n d a s m a lle r p r o p o r tio n o f p e r ­
son al

d ir e c tly ,

O regon

b a n k s o w n e d a g r e a te r s h a r e o f a u to lo a n s a n d a s m a lle r

A

la r g e

s m a ll,
cash

num ber

w as

o f c r e d it u n io n s , m o s t

in c lu d e d

lo a n s m a d e

up

th e

55

p e r c e n t o f th e d o lla r a m o u n t o f
c r e d it

35

in s ta lm e n t

r e p a ir a n d

o t h e r r e ta il c r e d it 7 p e r c e n t . T h r e e p e r c e n t w a s f o r r e p a ir

m o s t i m p o r t a n t in

a u to m o b ile

P erson al

th e ir

paper w as

r e ta il

su rv ey.

s h a r e o f p e r s o n a l c a s h lo a n s th a n C a lifo r n ia b a n k s . F I T A
m o d e r n iz a tio n

h o ld in g s ,

in

percent

and

U t a h , w h e r e it a c c o u n t e d f o r 3 0 p e r c e n t o f b a n k s ’ i n s t a l ­

a n d m o d e r n iz a tio n — n o t F H A

m en t paper.

th e s m a ll lo a n c o m p a n ie s , th e lo a n s o f th e la r g e r o r g a n i­

in s u r e d . A s in th e c a s e o f

z a tio n s w e r e m o r e o ft e n s e c u r e d b y a u to m o b ile s o r o th e r
P e r c e n t a g e D i s t r i b u t i o n b y P u r p o s e of t h e D o l l a r V o l u m e
of

g o o d s . P r o b a b ly th e s m a lle r c r e d it u n io n s la c k e d th e r e ­

T o t a l I n s t a l m e n t P a p e r — T w e l f t h D is t r ic t a n d
S elected S t a t e s , S e p t e m b e r

Num- Retail
ber of autofirms mobile
reptg. credit

Glassifiation
Commercial banks

Twelfth District total. ,. . 388
153
California .....................
Idaho .............................. , 35
Oregon .......................... , .
55
U t a h ................................. , 35
Washington ................., . 95

51
51
46
53
43
57

s o u r c e s to e n g a g e in a u t o m o b ile fin a n c in g , a n d c o n fin e d

30, 1950

PerRepair
sonal
and modern- instalOther
ization
ment Totalretail <---- credit---- N cash all pur­
credit F H A Other loans poses
*
12
23
14
100
*
100
22
14
13
*
27
19
100
8
26
19
20

13
30
15

*
1
*

8
7
8

100
100
100

Small loan companies
26
48
25
46
25
21
12

43
17
49
19
8
6
17

35
27
36
21
33
23
36

7
3
7
13
6
8
9

In d u s tr ia l
q u ite

lo a n

e v e n ly

c o m p a n ie s

am ong

a u to

rep o rted

lo a n s ,

h o ld in g s

o th e r

r e ta il

d iv id e d

in s ta lm e n t

c r e d it, a n d p e r s o n a l lo a n s . B u i ld in g a n d lo a n a s s o c ia t io n s
lis te d

no

r e ta il c r e d it b u t a

fa ir ly

s u b sta n tia l v o lu m e

50
54
76
64
70
77

31
29
15
33
29
15

*

*

31
35
26
35
67
73
71

100
100
100
100
100
100
100

0
0
*

3
3
3
7
3
1
6

55
67
54
59
58
68
49

100
100
100
100
100
100
100

1
*
1
0
0
4

8
*
*
*
*
*

10
17
8
3
1
4

100
100
100
100
100
100

0
0
0
0
0
Ü
0

0
*
0
0
0

r e p a ir

and

pu rch a sed

m o d e r n iz a tio n
p r e s u m a b ly

c r e d it— o n e -t h ir d

fr o m

Twelfth District to ta l..
872
Arizona ..........................
16
California ......................, . 534
Idaho ............................. , 30
Oregon ..........................
65
Utah ............................... .
58
W ashington ................. . 159

w
0
*
*

of

. 185
. 86
.
14
. 31
,

30

*Less than one-half of 1 percent.
N o te : Twelfth District figures are not necessarily consistent with those for
component states, since the latter exclude firms operating in more than
one state in the District. Also, Arizona and Nevada have been omitted
from certain classifications to avoid possible disclosure of individual firm
data.

it p a p e r
fo r

P e r c e n t a g e D i s t r i b u t i o n of t h e D o l l a r V o l u m e o f T o t a l

by

T y p e of L e n d e r — T w e l f t h

Num­
ber of
firms
reptg.

Retail
auto­
mobile
credit

Commercial banks ............
Small loan companies1. . . .
Credit u n io n s ........................
Sales finance companies1. .
Industrial loan companies.
Building and loan assns.. .
All other lenders2 ...............

388
294
872
185
37
77
117

84
4
4
5
1
*

Total— all lenders............

1970

Type of lender

Sales finance companies

of

co n tra cto rs— a cc o u n ted

I n s t a l m e n t P a p e r O w n e d a s of S e p t e m b e r

Credit unions




se c u re d b y th e b o r r o w e r s ’ s a la r ie s ; th e g r e a t m a jo r ity o f
th e c r e d it u n io n s w e r e e m p lo y e e o r g a n iz a t io n s .

p e r s o n a l lo a n s — 5 0 p e r c e n t o f th e ir c o n s u m e r lo a n s . F H A

Twelfth District total. .,. 294
22
Arizona ..........................
California ...................... . 143
15
Idaho ............................... ,
43
Oregon ..........................
Utah ...............................
Washington .................
37

Twelfth District total. .
California ......................
Idaho ...............................
Oregon ...........................
Utah ...............................
W ashington .................

t h e ir a c tiv itie s to c o m p a r a t iv e ly s m a ll p e r s o n a l c a s h lo a n s

30, 1950,

D is t r ic t

PerRepair
sonal
and modern­ instal­ Total
Other
ization
ment
all
retail /---- credit---- N cash pur­
credit F H A Other loans poses
98
0
*
*
#

2

72
14
2
6
2
0
4

100

100

24
*

1
1

14
39
*
19
4

56
14
16
3
3
3
5

77
8
5
5
1
1
3

100

100

100

100

*Less than one-half of 1 percent.
1 W ith head office in Twelfth District.
2 Includes industrial banks, mutual savings banks, agents, brokers, and
dealers in real estate, mortgage companies, etc.

62

August 1951

FEDERAL RESERVE B A N K OF SAN FRANCISCO

Instalm ent

S ellers— T w e l f t h

Stores
/"-retaining all paper-^
Charge
Down
Stores
Percent Instalment
receiv- pmts. as f ----selling paper---- \
of
receivables
ables as $of i n- Percent of Proporinas % of in­
/---- Percent of total sales 1---- >
InstaiCharge % of chg. stalment instalment tion of stalment stalment
Cash
ment
account
sales
sales
sellers2 paper sold sellers2
sales

Number
of creditgranting
stores
reporting

Type of business
Automobile d e a le r s ............................................................
Department and general stores ..................................
Furniture and house furnishings stores...................
Household appliance stores .........................................
Hardware and automotive accessory stores..........

30, 1950

D is t r ic t , S e p t e m b e r

4068
329
1661
1958
815

35
47
19
25
44

53
17
58
51
14

12
36
23
24
42

16
17
23
20
19

39
11
17
17
19

95
59
70
,92
73

93
55
71
90
84

5
41
30
8
27

59
51
57
55
39

a r is in g

fr o m

1 Sales during 12 months ended September 30, 1950.
2 Stores making no instalment sales excluded in computing these ratios.
1 8 p e r c e n t, a n d o th e r r e p a ir a n d m o d e r n iz a t io n lo a n s 2 6

d e a le r s ,

p e rce n t.

t im e p a y m e n t s a le s to b a n k s , fin a n c e c o m p a n ie s , o r o th e r

Instalm
entsellingbyretailers

le n d e r s . F o r th e s t o r e s th a t c a r r ie d a ll t h e ir o w n

L arge

fu r n itu r e

and

p a y m e n ts,

lik e ly

to

se ll

or

a p p lia n c e

have

fa s te r

d is c o u n t

or

d is c o u n te d

th e

c o n tra cts

paper,

in s t a lm e n t r e c e iv a b le s o n S e p t e m b e r 3 0 , 1 9 5 0 , a m o u n t e d
sto re s

m ake

r e la tiv e ly

m o r e in s t a lm e n t s a le s th a n s m a lle r s to r e s , r e q u ir e lo w e r
dow n

s o ld

th e

c o lle c tio n s ,
in s ta lm e n t

wrr i t e . B u t i n s t a l m e n t s a l e s a r e m o r e

and

are

le s s

co n tra cts

th e y

im p o r ta n t to

s m a ll

to

about

50

to

60

percent

of

annual

in s ta lm e n t

s a le s .

H a r d w a r e s t o r e s , w h ic h t y p ic a lly h a v e a s m a lle r u n it o f
s a le a n d p r e s u m a b ly s h o r t e r -t e r m
c e p tio n ; th e ir

ra tio

c h a r g e -a c c o u n t

w as

co n tra cts, w e re a n e x ­

under 4 0

r e c e iv a b le s to

p e rcen t. T h e

ch arge

s a le s w a s

ra tio

of

b e tw e e n

d e p a r t m e n t o r g e n e r a l s t o r e s a n d a u to d e a le r s th a n to b ig

1 5 a n d 2 0 p e r c e n t f o r a ll t y p e s a n a ly z e d e x c e p t f u r n it u r e

o n e s — in

s t o r e s , w h o s e h ig h e r r a tio m a y r e fle c t th e e x t e n s iv e

th e

la tte r

p a r ts -a n d -s e r v ic e

case

b ecau se

b u s in e s s

s m a ll

w h ic h

d e a le r s

b o o sts

la c k

ch arge

th e

s a le s .

G e o g r a p h ic a l d iffe r e n c e s a r e a ls o s tr ik in g . F o r e x a m p le ,
i n s t a l m e n t s e l l i n g is m o r e i m p o r t a n t in t h e L o s

s a le

o f fu r n itu r e o n a 9 0 -d a y o p e n c r e d it b a s is .
N ot

o n ly

w ere

in s ta lm e n t

s a le s — b y

fu r n itu r e ,

a p p li­

A n g e le s
a n c e , a n d d e p a r t m e n t s t o r e s — r e la t iv e ly h e a v y in th e L o s

area

th a n

in

o th e r

urb an

areas

o f th e

T w e lfth

D is tr ic t,

a n d is h e a v i e r in u r b a n t h a n in r u r a l a r e a s g e n e r a l l y .
M uch

u s e fu l

in fo r m a tio n

o f th is

k in d

about

th e

A n g e le s a re a , b u t d o w n p a y m e n ts w e r e lo w e r a n d te r m s
a p p a r e n t ly e a s ie r

p re-

th e

r a tio s

of

( f o r t h o s e r e t a ile r s r e t a in in g a ll p a p e r ,

in s ta lm e n t

r e c e iv a b le s

to

in s ta lm e n t

s a le s

R e g u la tio n W

s a le s a n d c r e d it o p e r a t io n s o f T w e l f t h D i s ­

w e r e h ig h e r th a n in o t h e r a r e a s ) . T h i s w a s tr u e o f s m a ll

tr ic t

of

as

r e ta ile r s

d u r a b le

goods

has

been

g le a n e d

fro m

th e ir r e g is tr a tio n s ta te m e n ts u n d e r th e r e g u la tio n . I n s t a l­
m e n t fin a n c in g a c c o u n t e d f o r t h r e e -f if t h s
fu r n itu r e
th e

and

b u s in e s s

h ou se
done

fu r n is h in g s

by

sto re s,

a u to m o b ile

o f th e s a le s o f
m ore

d e a le r s ,

and

th a n

h a lf

h a lf

th e

w e ll a s

fo r n ia

o f la r g e

rep o rted

a

Los

a

la r g e r

p e rce n ta g e

d e a le r s ,

s m a lle r p a r t o f th e

d e p a rtm e n t sto res— e x ­

sto re s.

U ta h

p r o p o r tio n

of

and

C a li­

in s ta lm e n t

of

cash

or

ch arge

b u s in e s s .

T h e r e w a s little g e o g r a p h ic a l v a r ia t io n in th e c a s e o f a u to

s a le s m a d e b y d e a le r s in h o u s e h o ld a p p lia n c e s , i n c lu d in g
se ts. E v e n

h ig h

s a le s , w h ile N e v a d a a n d th e P a c ific N o r t h w e s t t e n d e d to
have

r a d io s a n d

t e le v is io n

A n g e le s

ra th e r

except

th a t

in s ta lm e n t
to ta l

in

th e

s a le s

w ere

P a c ific

a

som ew h at

N o rth w e st

th a n

c lu d in g m a il-o r d e r a n d c a s h -o n ly b u s in e s s e s — m a d e o n e -

e ls e w h e r e . H a r d w a r e s to r e s m a d e a la r g e r p r o p o r tio n o f

s ix th

ch arge

of

th e ir

s a le s

on

a n d a u to a c c e s s o r y
C h arge

account

in s ta lm e n t

sto re s
or

c r e d it,

and

hardw are

o n e -s e v e n t h .

open

c r e d it

im p o r ta n t fo r th e d e p a r tm e n t a n d

s a le s

w h ic h
w ere

hardw are

e s p e c ia lly
sto re s, a n d

in n o n e o f th e fiv e m a j o r r e ta il t r a d e s a n a ly z e d d id c a s h
s a le s a c c o u n t f o r

as m u ch

as

h a lf o f to ta l s a le s . F o r

a ll

t y p e s o f s t o r e s , th e p r o p o r t io n o f c h a r g e s a le s v a r ie d d i­
r e c tly w ith th e s iz e o f th e s to r e .
D o w n p a y m e n ts a g g r e g a te d a b o u t 11 p e r c e n t o f d e p a r t­
m ent

sto re

in s ta lm e n t

s a le s

d u r in g

th e

12

m o n th s.

For

th e o th e r m a jo r ty p e s a n a ly z e d , d o w n p a y m e n ts w e r e b e ­
t w e e n 1 5 a n d 2 0 p e r c e n t , e x c e p t f o r a u to d e a le r s w h o r e ­
c e iv e d

dow n

p a y m e n ts

(in c lu d in g

a v e r a g in g a lm o s t tw o -fift h s

tr a d e -in

a llo w a n c e s )

o f th e p u r c h a s e p r ic e . M o s t

in s ta lm e n t s e lle r s , p a r tic u la r ly a u to m o b ile a n d a p p lia n c e




account
m ay

s a le s

r e fle c t

in

th e ir

th e

s p a r s e ly

fu n c tio n

of

p o p u la te d
s u p p ly in g

sta te s,
fa r m e rs

w ith s e e d a n d fe e d a n d o t h e r s u p p lie s .
N o t e : Detailed tabulations of the data obtained in the survey are available
on request. For lending institutions, breakdowns by size of instalment
paper holdings and by states and selected areas have been prepared for
commercial banks, small loan companies, credit unions, and industrial loan
com panies; distributions of direct and purchased paper for each type of
lender are also available. In the case of credit-granting retail stores, ratios
for each size group and for states and major trading areas and cities have
been computed for automobile dealers and department, furniture, appli­
ance, and hardware stores.

A V A ILA B LE F Q K

D IS T R IB U T IO N

The pamphlet, “Distribution of Bank Deposits by Counties and
Standard Metropolitan Areas, December 30, 1950,” published by
the Board of Governors of the Federal Reserve System, is avail­
able for distribution and may be obtained from this bank. (The
most recent previous survey covers bank deposits by counties as
of June 30, 1949.)

August 1951

63

M O N T H L Y REVIEW

BUSINESS INDEXES— TW ELFTH DISTRICT1
(1935-39 average “

100)

In d u s t r ia l p ro d u ctio n (p h y sica l v o lu m e )2
Y e ar
an d
m o n th

P e tro le u m 3
Lum ber

C ru d e

R e fin e d C e m e n t

Lead 8

W heat
C o p p e r8 flo u r3

C a r­
T o ta l
lo a d in gs
m f'g
E le c t r ic e m p lo y ­ ( n u m ­
b er)’
power m e n t4

1 0 2 0 ................
1931_________
1933____ _
1934_________
1935_________
1936_________
1937_________
1938...............
19o9__.............
1940 -..............
1941_________
1942.............
1943_________
1 9 1 4 ........... ..
19¿5.................
1946_________
1947_________
1948_________
19 i 9 _________
1950_________

118
77
62
67
83
106
113
88
no
120
142
141
137
136
109
130
147
159
151
171

129
83
76
77
92
94
105
no
99
98
102
110
125
137
144
139
147
149
147
144

127
90
81
81
91
98
105
103
103
103
110
116
135
151
160
148
159
162
167
168

110
74
54
70
68
117
112
92
114
121
164
1.94
160
12S
131
165
193
211
202
227

171
104
75
79
89
100
US
96
97
112
113
US
104
93
81
73
98
109
105
113

160
75
26
36
57
98
135
88
122
144
163
188
192
171
137
109
163
154
142
176

106
101
88
95
94
96
99
96
107
103
103
104
L15
119
132
128
133
116
104
94

83
82
73
79
85
96
105
102
112
122
13 o
167
214
231
219
219
256
284
303
333

1950
M a y ______________
June__ __________ _
J u ly_________________
August---------------------September__________
O c t o b e r --__
____
November__________
December__________

207
181
184
186
176
187
167
168

140
142
142
145
1.48
153
154
154

162
170
170
178
177
177
179
173

240
244
245
251
248
252
229
229

132
118
87
96
10 i
106
111
118

180
172
167
177
175
176
195
195

95
105
113
112
105
99
97
120

1951
Januarv_____________
February____________
M arch______________
April.......................
M av
______
June _

187
171
168
189
199
190

154
155
155
155
155
157

176
187
179
180
179
179

239
255
243
247
278
266

101
110
106
101r
lOlr
99

181
178
180
195
182
176

131
121
111
no
106
99

W a te rb orn e
D e p ’t
fo re ign
store
R e ts il
tra d e 3*4
sales
food
(v a lu e )2 prices3*5 E x p o r t s Im p o r t s

' '88
100
112
96
104
118
155
230
306
295
229
181
187
191
183
197

135
91
70
81
K8
103
109
96
104
110
128
137
133
141
134
136
142
134
126
131

112
92
66
74
86
99
1.06
101
109
119
139
171
203
223
247
305
330
353
331
353

132.0
104 .0
8 6 .8
9 3 .2
9 9 .6
100 3
104 5
99 0
9 6 .9
9 7 .6
107.9
130.9
143.4
142 1
1.46.3
167.4
200.3
216.1
209 6
20 9 .8

124
90
72
86
88
86
112
108
107
S6

118
76
69
74
103
110
114
82
90
96

'58
85
57
55
59

55
78
93
11 5
13 l.r

341
331
341
.340
339
352
353
345

191
196
199
207
208
211
209
209

141
148
125
135
140
131
131
152

336
3 Í3r
454
374
368
343
345
376

2 0 5 .2
205 9
2 09.4
2 1 2 .5
21.1 .0
214.1
21 6 .0
222 9

61
66
59
48
58
62
68
70

107
150
110
141
131
148
167
167

361
361
380
378
3 /8
3 78

212
218
219
221
221
226

130
121
133
152
142
144

420
375
335
346
348r
347

230. S
230.2
23 4.5
2 3 3 .0
2 3 5 .3 r
22 3 .5

75
98
no
122

146
159
169
174
134

BANKING AND CREDIT STATISTICS— TWELFTH DISTRICT
(amounts in millions of dollars)
C on d ition item s o f all m e m b e r ban ks7
Year
and
m o n th
1929
1931
1.933
1934
1935
1936
1937
1938
1939
1940
1941
1912
1943
1944
1945
1946
1947
1948
1949
1950

Loans
U .S .
D em and
and
deposits
G o v 't
d is c o u n ts s e c u r itie s ad ju ste d 8

T o ta l
tim e
deposits

2,239
1,898
1,486
1,469
1,537
1,682
1,871
1,869
1,967
2,130
2,451
2,170
2,106
2,254
2,663
4,068
5,358
6,032
5,925
7,093

495
547
720
1,064
1,275
1,334
1,270
1,323
1,450
1,482
1,738
3,630
6,235
8,263
10,450
8,426
7,247
6,366
7,016
6,381

1,234
984
951
1,201
1,389
1,791
1,740
1,781
1,983
2,390
2,893
4,356
5,998
6,950
8,203
8,821
8,922
8,655
8,536
9,254

1,790
1,727
1,609
1,875
2,064
2,101
2,187
2,221
2,267
2,360
2,425
2,609
3,226
4,144
5,211
5.797
6,006
0,087
6,255
6,251

1950
June
J uly
August
September
October
November
December

6,034
6,162
6,418
6,664
6,810
6,963
7,093

6,905
6,810
6,699
6,495
6,452
6,319
6,381

8,289
8,458
8,627
8,754
8,871
9,018
9.254

6,315
6,250
6,210
6,213
6,239
6,194
6,251

1951
January
February
March
April
May
June
July

7,152
7,184
7,293
7,367
7,422
7,509
7,473

6,071
5,811
5,734
5,696
5.685
5,708
6,005

9,190
8,83 1
8,819
8,828
8,834
8,862
9,052

6,337
6,3 52
6,338
6,332
6,357
6,448
6,510

B ank
rates on
short-term
business
loans*

M e m b e r bank reserves and related ite m s 10
Reserve
bank
cred it11
_
4_
+
+
_
444+
4+
+
—

3.20
3.35
3.37

+
4+
—
+
—

3.29

+

3.37

+
+

—

+
3.48
3.67

—
—
—

44~

34
21
2
7
2
6
1
3
2
2
4
107
214
98
76
9
302
17
13
39

C oin and
T reasury
C o m m ercia l
currency in
op era tio n s12 op e ra tio n s12 circ u la tio n 11
0
154
110
— 198
—
163
—
227
—
90
—
240
—
192
—
1(8
— 596
- 1 ,9 8 0
-3 ,7 5 1
- 3 ,534
—3,743
-1 ,6 0 7
—
510
+ 472
—
930
-1 ,1 4 1
—
—

10
3
2
62
56
24
48

+

30
32
3
45
13
73
14

—
—
_

—
—
—
—

-

~
—

-

+• 23
+ 154
-1- 150
4- 257
•f 219
+ 454
+
157
4* 276
+ 245
-f 420
+ 1 ,0 0 0
+ 2 ,8 2 6
4-4,486
4-4,483
4-1,682
4-1,329
4* 698
482
4- 378
4-1,198

23
149
102
45
93
21
80

4444444-

32
169
125
72
150
42
131

59
38
1.24
200
162
113
3 12

4444-144-

168
6
130
226
1.50
199
293

__
444*
44_
-i44444-

+

—
—
—
”
4+
4*
44—

4—

444*
4-

Bank debits

Reserves

31 citie s’ "
(1935-39=,
100)2

6
48
18
4
1.4
38
3
20
31
96
227
6 ;3
708
789
545
326
206
209
65
14

175
147
1:s5
242
287
479
549
565
58 4
754
930
1,232
1,162
1,700
2.033
2,094
2.202
2,420
1,924
2.026

146
97
63
72
87
102
111
9S
102
110
134
165
211
237
200
298
326
355
350
395

5
0
18
9
10
3
4

1,836
1,858
1,863
1,893
1,930
1,983
2,026

389
3S2
421
417
428
425
464

68
21
8
26
36
39
19

2,284
2,206
2,186
2,180
2,149
2,217
2,186

455
444
461
431
449
461
39/

1 Adjusted for seasonal variation, except where indicated. Except for department store statistics, all indexes are based upon data from outside sources, as
follows: lumber, various lumber trade associations; petroleum, cement, copper, and lead, U.S. Bureau of Mines; wheat flour, U.S. Bureau of the Census;
electric power, Federal Power Commission; manufacturing employment, U.S. Bureau of Labor Statistics and cooperating state agencies; retail food prices,
U.S. Bureau of Labor Statistics; carloadings, various railroads and railroad associations; and foreign trade, U.S. Bureau o£ the Census.
2 Daily average.
* Not adjusted for seasonal variation.
4 Excludes fish, fruit, and vegetable canning.
5 Los Angeles, San Francisco, and Seattle indexes combined.
• Commercial cargo only, in physical volume, for Los Angeles, San Francisco, San Diego, Oregon, and Washington customs districts; starting with July 1950,
“ special category” exports are excluded because of security reasons.
7 Annual figures are as of end of year, monthly figures as of last Wednesday in
month or, where applicable, as of call report date.
* Demand deposits, excluding interbank and U.S. G ov’t deposits, less cash items in process of col­
lection. Monthly data partly estimated.
9 Average rates on loans made in five major cities daring the first 15 days of the month.
10 End of year
and end of month figures.
11 Changes from end of previous month or year.
12 Minus sign indicates flow of funds out of the District in the case of
commercial operations, and excess of receipts over disbursements in the case of Treasury operations.
13 Debits to total deposit accounts, excluding inter­
bank deposits.
r— revised.




D E F E N S E

E G I N N I N G

B

2 7 ,

a

u n d e r w a y .

to

p u b lic

D r iv e

d e b t, a n d

p a rt o f e v e r y

to

b e

e n r o lle d

g r o u p s ,
b e

th e

to

r e lie v e

d e fe n s e
g o o d s ,

is

th e

o n

h e lp

to

n o t

o f

a n d

th e

im m e d ia te

T r e a s u r y

a t

th e

a

is

o u t

th e

is
a

to

th e

n e t

in c r e a s e d
W

h e n

o n

b o n d s

n o

d iv e r te d
fe n s e

fr o m

S o m e
v id u a l.

in

o u r

in

th e

to




str e a m

p r e se n t

to

w ill

if

to

(c o n s u m e r
th is

g o o d s

h e lp s

sp e n t

o f

n o

c h e c k s

a c c o u n ts

h a n d ,

a s

th e

a re

a

ty p i­

S ta te s
d r a w n

o f o th e r s

w h o le

g o o d s )

th e

m o n e y

th e

in to

s h o u ld

a re

G o v e r n m e n t.
sp e n t

G o v e r n m e n t’s,

In s te a d

o f

s y s te m

U n ite d

A s

s y s te m

o u r

b o n d s

b o n d s,

th e

to

o f

s e g m e n t

b a n k in g

th e

o n

c o n s u m e r

p a rt

w id e

th e

th e

r e s u lts .

w h e n

o f d e fe n s e

a

o f

tim e

m o n e y

b e

c r e d it

o th e r

c ir c u m s ta n c e s

o f

s a v in g

is

e s s e n tia l

th r o u g h

p a tr io tic ,

b u t

a ls o

m in im iz e

th e

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th e

a m o u n t.

th e

a

p r ic e s

b y

b a n k in g

s u p p ly

p o p u la tio n

G o v e r n m e n t

h a n d s

s a v in g s
e x p e c te d

a n o th e r

h e lp

a n d

m o n e y

to

is

(d e ­

m in im iz e

p re ssu re s.

n a tio n a l

u p

m o n e y

o n

o f

p r o fe s s io n a l

d e fe n s e

th e

d e p o s it

b a n k

a n d
a re

a t

T h e

a m o n g

d e p o s ite d

th e ir

th e

to

m ig h t

h e ld

th e

o f

th r ift

p u r p o s e s . S a le
d e b t

th e

b o n d s,

fr o m

sp e n d in g

U n d e r

in

e x te n s io n

b u y

u p

n e w ly -is s u e d

d e p o s its

th e

g o o d s

it

d is tr ib u tio n

e a rn e rs

o f

q u o ta .

d is c o u r a g e

s a v in g s .

g o o d s .

p r o p o r tio n

a re

o f

b e

d e fe n s e ,

d o lla r
to

w id e

p o p u la tio n

th a n

in c r e a se

b e

fa r m e r s ,

s e g m e n ts

c o r r e s p o n d in g

tr a n s fe r r e d

o n e

fo r m

d e te r io r a tio n
b u ild

o f

P e r s o n a l s a v in g

o n ly

h e lp s

th a t

in d iv id u a ls
is

g o o d s ).

is

r e s u lt

in c r e a s e

in fla tio n a r y

n o t

a

p r iv a te

th e

th u s

r e s u lt

a s

a n d

p la n n e d

n a tio n a l

a g a in s t th is a d d itio n a l d e p o s it, th e y
a n d

P la n ,

d e fe n s e

b u y s

th e

s a la r y

b id d in g

s m a lle r

k e e p

b y

fo r

w ill

w ill

fo r

n a tio n a l

p r a c tic e

c o n s u m e r

to

n o

O c to b e r

D r iv e ,

p re p a r e d n e ss

b e

th e

th r o u g h

B o n d

D r iv e

a n d

c o n s u m e r

th e

b a n k

e ffe c t

b a n k

w a g e

o th e r

a v a ila b le

r u n n in g

in c r e a s e

a m o n g

o f

s h ifte d

th u s

h e n

a ll

fr o m

w h ic h

sp re a d

W

a n d

c o n tin u e d

b o n d s

p r ic e s

w ill

B o n d

c o n tin u o u s ,

d iv e r te d

th u s

s u p p ly

th e re

S a v in g s

a n d

o f

r e so u r c e s w e r e

m in im u m .

c a lly

P a y r o ll

s a le

is

p o p u la tio n
a

e n c o u r a g e

a n d

D e fe n s e

fin a n c ia l

D e fe n s e

m a in ta in

m a in ta in

b e in g

b o n d s

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th e

to

p re ssu re

e c o n o m ic
w ill

to

b u t

D R I V E

3 ,

th e

a id

in d iv id u a l. M o r e
th e

w id e s p r e a d

p r o d u c tio n

to

th e

s e lf-e m p lo y e d ,

e n c o u r a g e d

A

a t

o n

d ir e c tly

o f

s p e n d in g ,

th e

d r iv e ,

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p u r p o se s

o n

S e p te m b e r

b o n d

w ill

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p r in c ip a l

in fla tio n a r y
th e

D a y ,

s a v in g s

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a c c o r d in g
T h e

L a b o r

n e w

B O N D

in

d e fe n s e
th e

p r ic e

p r o g r a m .

a n d

th e

It

to

th e

fu tu r e

p u r c h a se

p ru d e n t

p u r c h a s in g

im m e d ia te

th e

in

th e

lig h t

p r e ssu r e s
th u s

p o w e r
fu tu r e

o f

se c u r ity

o f s a v in g s

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s e c u r ity

e x is tin g

in h e r e n t
g r e a tly

m o n e y .
o f

o f

b o n d s

th o u g h
to

in d i­

th e r e fo r e

c o n d itio n s .

u n d u e

s a v in g s

in d iv id u a l

It

d e fe r r e d

p r e v e n t

P e r s o n a l
th e

e v e r y
is

a ls o

sa v e r.