View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

Subscriptions to the

MoNTHL Y REVIEW

are avail-

able to the public without charge. Additional
copies of any issue may be obtained from the
Research Department, Federal Reserve Bank of
Kansas City, Federal Reserve Station, Kansas
City, Missouri 64198. Permission is granted to
reproduce any material in this publication.

Ag ricu ltu ra I Outlook:
Approach of the 1970's
By Gene L. Swackha111er

fore ·;1sting is not ;111 exact science,
but it is a necessary .ind v,tlu;1hlc part of
publi' policy formulation and business management. This ar ti c le will focus attention on
current developments and lo nger-run trends
in the agricu ltural sector with primary emphasis
on identifying the factors influencing agriculture. In focusing on economic relationships, it
is appropriate to look beyond I 969 and current issues because of the transitive status of
agricultu ra l policy and the dynamics of the
agricultural sector. Just as the past two decades
have shown how e lu sive solutions can be to
exc ssive productive capaci ty in agriculture and
persistently low per cap it a incomes of farmers,
agricultural problems of the I 970's undoubtedly will prove to be just as difficult because of
the continuing technological transformation.
The adjustment problem in agriculture is an
integral part of industrialization and economic
development. As wealth increases, the demand
for nonagricultural products grows faster than
for agricultura l goods. Consumer purchases
under our market system arc the influences
that direct production and bring about resource adjustment. H owever, the adjustment
procc s i seldom easy. Resource mobility involves social considerations and a lack of flexibility frequently results.
It has been estimated that out of a IO per
cent increase in per capita income, probably

E

CONOMIC

Monthly Review • January 1969

no more th;in 2 per cent is spent for farm
products in the current stage of economic
growth in the United States. J\s incomes rise,
the share spent for food and farm products
tends to fall, even though food prices arc
rising. Thus, to maintain balance in a growing
economy, resources must shift to those sectors
where demand is increasing. When resource
adjustment is slow, prices rise in the sectors of
growing demand where supplies are short and
fall in the sectors of surplu s production.
Agricultural adjustment has taken place at
a remarkable rate; yet, the influence of new
technology on production has more than offset land diversion and labor outmigration. The
productive capabi lity of agriculture has led to
record output (Chart I), but demand for
agricultural products has conti nued to increase
at a very stab le rate of only about 2 per cent
yearly, compared with much higher annual
rates of production increase per unit of input.
The result, of course, has been underemployed
resources, chronic surpluses, and low per capita
farm incomes-the farm problem.
POLICY ISSUES

A rational farm policy shou ld facilitate agriculture's adjustment to the future without 11n duc burden on farmers. Likewi e, there is a
role for both free markets and gove rnm ent in
a rational farm policy. Free markets can so lve
3

Agricultural Outl ook:
Chart

SUPPLY AND UTILIZATION
OF FARM FOOD COMMODITIES
Index (1957-59 = 100)
200

1950

'55

' 70

SOURCE : U . S. D epa rtment o f A gricu ltur e.

the supply-de mand balance problem, but they
also introduce und es irab le price flu ct uati o ns
and instabi lity. Furthermore, agriculture should
not be ex pected to opera te with free markets
in an eco nomic environm ent that is characterized by inflexibility a nd admini stered prices.
The role of government is to minimize economic instability and m a intain real growth in
th e econom y. Government mu st be careful not
to introduce instability through in co rrect action.
Several phil osophies have guided agricul tural policy si nce Wo rld Wa r II. In the I 950's,
the Soi l Bank a nd Public Law 480 came into
ex iste nce. The goa l of the Soil Bank program
was to remove land from production to ach ieve
a better supply-dem a nd balance. T hi s was a
more acceptable a lte rnative th an an abrupt
4

return to free markets. T·he voluntary Soil Bank
program did remove land from production, but
did not prevent further surplus accumulation
as the re maining acreage was farmed more intensively. Public Law 480 has b ee n more successful in disposing of excess agricultural
production by providing food aid to developing
nation s a nd developing ha rd currency markets
for our products.
Early in the 1960's, supply management wa
advocated-which was unacceptable and was
soundly defeated in a wheat referendum.
Finally, a farm policy evolved that provided
for: ( I ) price suppo rts at near world levels
to encourage supply-demand balance, (2)
continu ed acn.:;1g dive rsion to hold b,1ck produc ti on, and (3) direct payments to improve
farm incom s.
Surpluses genera ll y have been worked down,
but the reason for this success are a composite
of seve ral fac tors: stronger economic activity,
growth of foreign de mand, less price incentive
for excess production, and acreage divers ion.
Farm incomes have improved in both the
aggregate and on a per farm basis as a result
of stronger markets, diversion a nd direct payments, a nd continued resource adj ustm ent .
Farm policy in the I 970's will face so me
majo r obs tacles- both new and old . Policymakers will be c hall e nged to justify th e hi gh
cost of Government farm progra ms. The ri sing cost of current program s for divert ing land
from production temporarily will likely undergo
review. N early 50 million acres of cropland
are currently idled, and because of ri sing
productivity an additional 10 million acres of
diversion m ay soon be needed . The need for
a lon g-te rm solution is obvious a nd will receive
more attention.
Alth o ugh th e re is considerable sy mp at hy for
progra ms of income adju stme nt throu gh tra n, fe r or direct payments to compensate fa rm e rs
with low incomes, many farmers di like th ese
program s-and the progra m s would furth e r
delay reso urce adjustment unl ess in stituted on
Federal Reserve Bank of Kansas City

Approach of the l 970's

a temporary or transitional basis. High price
support -because of their tendency to result
in urplus production and their inability to
materially aid low jncomc farmers on small
farms-arc not universally appealing either.
Farm policy jn the 1970's may continue to
move close r to free markets with price supports
held near world ma rket levels or rescinded,
and direct payment program used to soften the
burden of economic adjustment. However, restrictions on technology arc quite unlikely since
they arc counter to efficiency and progress.
Exten ion of the 1965 Agricultural Act for
an additional year- now to expire at th e end
of 1970- solvcd some of the uncer tainty behind this ye,1r's ;1gricultur;il outlook, but it also
focuses :1ttention on the short- run <1pplication
of many pn;se nt farm progra ms. The reluctance
of ongrcs" t extend farm legislation for more
than one year- and the nearly success ful attempt to limit payments to any one individual
- signals a likely rethinking of farm policy
jssues. In the meantime, several farm programs are set for this year.
A national wheat allotment of 51.6 million
acres-down 13 per cent from that planted
for harvest jn 1968- has been announced . A
crop of about 1.3 billion bushels is desired to
m ct current needs and reduce carryover somewhat. The voluntary progra m again relics upon
a combination of price-s upport loan s, marketing certificates, and diver ion payments to
obtain farmer participation.
This year's feed grain program will seek a
diversion of nearly 5 million more acres than
in 1968 with a minimum diversion of at least
20 per cent of each farm's feed grain crop base
required for participation as in prior years. To
encourage farmer participation, price support
loan and payments levels will be continued,
with pro vi ion s made to encourage additional
voluntary acreage diversion beyond the required minimum.
Because of rapidly increasing soybean inventories-as production has been expanded
Monthly Review • January 1969

more rapidly than total utjlization-prod ucers
are being encouraged to curtail production expansion. The price-support loan level may be
lowered from $2.50 per bushel for this year's
crop. Restrictions on substituting soybeans for
other grain crops could dampen continued
surplus production.
LIVESTOCK SECTOR REMAINS DYNAMIC

Livestock marketings account for about 55
per cent of total cash receipts from farm marketings in the United States. However, in
the Tenth Federal Reserve District (Colorado,
Kansa s, Nebraska, Wyoming, most of Oklahoma and New Mexico, and part of Missouri)
livestock marketings co mprise approximately
65 per cent of total cash receipts to farmers.
1n view of thi s heavy dependence on animal
agriculture and the relative importance of meat
animals in this category, farmers and ranchers
have benefited sub~tantially in recent years
from a strong and growing consumer demand
for red meat. With the exception of 1964-a
year of depressed livestock prices--cash receipts from livestock have risen from 2 to 3
per cent in most years; with outstanding increases of over IO per cent recorded in 1965
and 1966. Although final figures for 1968 arc
not yet availabl , livestock marketings w il l
likely show cash receipts about I per cent
above year-ago levels nationally and nearly 3
per cent above year ago for the Tenth District.
A question of major importance in 1969 is
whether consumer demand for red meat will be
strong enough to absorb larger beef and pork
production without substantial price weakness.
Aside from population growth, which contributes a stable increase to yearly demand, consumer incomes and the level of economic activity arc important demand con idcrations. Increased livestock production and higher marketing margins in recent years could have led
to depressed farm prices but, because of high
levels of employment and rising incomes, per
capita red meat consumption has risen. Of the
5

Agricultural Outlook:

17 per cent of con um er di sposa bl e income
spent for food annually , a la rge part goes for
meat. The willingnes of con um ers to increase
per capita consumption of red mea t durin g th e
pas t few yea rs has averted a se riou s oversupply problem.
The outlook for thi s yea r is not as promi sing.
The rate of expa n ion in economic activity and
consum er incomes is likely to slow. The in creased rate of Soc ia l Sec urity tax withholding
and hi gher incom e taxes will have an adverse
impact on di spo abl e income growt h at leas t
earl y in th e yea r, a nd th e willingness of co nsum ers lo maintain a hi gh level or co nsumrti on will he tes ted . With co ntinued abund ant
suppli es of red meat a nd po ultry, dow nward
press ure o n farm prices wo uld no t he surpri sing. Fa rm ers mu st stri ve for orderl y ma rketin g of lives tock yi elding th e type of meat
products consum ers prefer. With an abundant
supply of feed grains and large r numbers of

lives tock on feed, th e outlook is for aggrega te
output of lives tock products in the first half
of 1969 to be above 1968 levels, but only
modes tl y exceeding 1968 o utput for th e entire yea r.
Cattle

A major realignment in regional production
and feeding or ca ttle is takin g place and will
become mo re evident in th e I 970's . T he trend
in ca lf producti on (Ch art 2) is defin ed as th e
change in state ca lf cro ps from 1948 to 1968
weighted by each state's relative share of th e
total number of calves, co mbining both rate
of grow th a nd share of tota l to identify areas
of fa st, moderate, and stead y production . The
arc,1 of fas tes t d 'vcl opm cnt ex tends from th e
S uth west into th e Mi ss iss ip pi va lley.
Cattl e feedin g also h,L co ntinu ed to shift
into the Southern Plains and Southwest. F avorable clim atic conditions, an abundance of feed

Chart 2

BEEF CALF PRODUCTION TREND
1948-68

PRODUCTION
TRENDS :

-Fast
~ Moderate
~ Steady
Figures ore per cent of 1968 Beef Coif Crop .
SOURCE : Derived from We ste rn Livestock Morketing Informati o n Project data .

6

Federal Reserve Bank of Kansas City

Approach of the l 970 's
Chart 3

BEEF CALF CROP AND FED CATTLE MARKETINGS
1968

N Dok
860
120

+ 740
~ - - - - . J S. Dok
1539
637
902

+

NUMBERS : ( In Thousands)
TOP Colt Crop
MIDDLE Fed Cottle Marketings
BOTTOM Coif Surplus or Deficit

SOURCE : Derived from Western Liv es tock Mark e ti ng Information Project data .

gra ins, grow th of popu lat io n and population
shifts, a nd th e supply o f feede r ca ttl e hav e
a ll b e n sig nifi ca nt factors influ e nc in g feed in g.
Fed ca ttl e mark et ings, th e beef alf crop, a nd
th e net de fi c it o r surp lu s for 1968 arc show n
by tates in C ha rt 3. Tenth Di str ict states accounted for 34 per ce nt of the fed cattle marketed a nd 29 per ce nt of the beef calf crop
in 1968.
Further expan sion of cattle feeding in 1969
is expected. The O ctober 1, I 968 , Cattle 011
Feed repo rt indicated that over 9 .5 milli on
head of cattle were o n feed , I I per ce nt above
the year before and nea rl y 25 per ce nt more
than th e comparable qu a rte r of 1965. Beca use
of the rap id expansio n in ca ttl e feed ing, the
increased feed ing o f heifers, a nd the move men t
of more ca lves to feedlots, so me concern ha s
been expressed th at inve ntory reduction s arc
li kely. However, ex ist ing da ta indica te that a
Monthly Review • January 1969

larger calf crop, live cattle imports, and im proved husbandry of cow he rds will about
o ffse t in c reased slau ghter- leav ing th e 1969
inve ntory abou t th e sa me as last year. Furthermore, a larger proportion of a ll ca ttl e slaugh tered in recent years ha s been fed cattle. hu s,
less no nfed domestic beef is bein g produced.
Fed cattle prices arc likely to weaken as
winter a dvances because of la rge supplies of
beef, competition from increased pork and
broiler volume , and a smaller ga in in de mand.
Although so me seasonal price improve ment
seems like ly, average feel cattle prices in 1969
may be littl e changed from the past year if
yea rling and ca lf placements cont inu e la rge.
Hogs

Further expan io n of pork production in

1969 see m s lik ely. A favorable hog:corn ratio
(the bushels of co rn eq ual in value to I 00
7

Agricultural Outlook:

pound s of live hog) sin ce m id-1967 ha s Jed
to increa sed farrow ings. A report on farme rs'
in tentio n indicates that th e spring pi g crop
may exceed last year's by 5 per ce nt. Much
h inges o n hog a nd feed grai n pr ices thi s wi nte r, b ut expan sio n well into 1969 seems immi nent.
Th e press ure o f increased suppli es of pork ,
mode rate growth in dem and , and co mpetit io n
from o the r m ats is lik ely to ho ld summ e r
hog prices below compara bl e yea r-ea rli e r levels
through mos t of I 9 69. P ro fit p ros pec ts fo r hog
p rodu cers in the comin g yea r ap pea r to be less
favo ra ble th a n durin th e pas t yea r, a nd so me
produ c tion c ut b,1c k 111 ~1y he evide nt by late
1969.
Sheep and Lambs

Comme rcia l . hce p a nd la mb sla ughte r in
1968 was nea rl y 7 pe r cent below a yea r
earli er. This decline p rim a ril y refl ects a
smalle r la mb c rop of onl y 14 .5 million heada decline of 4 pe r cent- bu t may also signal
a slowdown in furth er inventory reduction. Al though ewe la mbs appea r to have bee n held
fo r breeding ewe re pl ace me nt, th e J a nu ary I ,
1969, inve nto ry o f shee p and la mbs will aga in
be lowe r, with numbers declinin g below 14
m illi o n head .
Lamb pri ces co n tinue to show strength b eca use o f reduced la mb produc ti o n a nd likely
w ill co ntinu e to ho ld above yea r-ago leve ls
th ro ugho ut the winte r.
FOOD AND FEED GRAINS

Th e supply of food a nd feed gra ins co ntinu es to ri se to new reco rd le ve ls, but so docs
co nsumpt io n. Feed gra in p rodu c tion ( co rn ,
so rghum gra in, o ats, and ba rl ey) in 1968 was
abo ut 168 milli o n tern s and food grain prod uct io n (w hea t a nd rice) rose to 54 milli o n
to ns. A n impo rta nt fac to r be hind these reco rd s
is new prod uctio n tec hn o logy- including improve d hybri ds, a nd w ides p rea d use o f fe rtili ze r
a nd c he mi ca ls which re ult in imp ro ved yields.
8

Chart 4
FOOD AND FEED GRAINS

Crop Acres and Production
1950-68
Mi ll i on Tons or
Acre s Hor vested

18 0

160

FEED GRA INS
140

120

10 0

70

50

30
0 ~~~~~~~~
_J
1950
'55
'60

1

~~~~~~~
'65

'70

SOUR CE : U. S. Department of Agri culture.

D e ma nd has inc reased beca use of po pulatio n
growth , expanding econo mi c ac tivity , b roa de r
fore ign trade, a nd expa nded li vestock feedin g.
The relationsh ip of produc tio n to acres ha rvested is illustrated in Ch art 4 . Food gra in
production has shown steady expansion since
1962 prima rily because of increased acreage ,
but also d ue to modes t y ield improve me nt.
Feed grai ns have show n dram atic producti o n
expan sio n since th e early I 950 's o n a declin ing number o f ac r s. Altho ugh futur e p roducti o n will be influe nced by th e kinds o f far m
prog ram th a t preva il a ft er 1969, the t rend s
a rc clea rly esta bli shed. Suffic ie nt technical
know-how exi sts to meet fo od a nd feed grai n
needs on abo ut 160 million ac res . P rogra ms
Federal Reserve Bank of Kansas City

Approach of the l 970's

that encourage plantings beyond this level
probably would contribute to increasing carryovers unless demand can be expanded substantially more rapidly than during recent
years.
Food grain production rose to a record level
in 1968, as record wheat and rice yields and
production were realized. The average U. S.
yield for wheat exceeded 28 bu , hels per acre.
Rice production averaged 4 ,475 pounds per
acre. The likelihood that continued high production can be achieved with fewer acres
seems good, though the rapid divergence of
acreage and rroduction- as in recd grain production - is not expected in the ne xt few
ye.irs .
Total dis,1ppe,1r.ince of re 'd grains durin g
the 1968- 69 marketing ye,1r is expected to
about equal 1968 production, leaving a carryover of about 50 million tons. Favorable livestock-grain price relationships arc expected to
stimulate livestock feeding, while exports arc
expected to remain near 1968 levels. Feed
grain prices have weakened substantially from
their 1966 highs because of expanded production. Although Government support programs have added substantially to feed grain
stocks ( under loan and Commodity Credit
Corporation stocks) during the pa st two years.
" free" supplies remain large and prices have
been hard -pressed to hold above sup port level s.
Corn

A smaller corn crop in 1968 than the year
before, but a larger carryover of old corn, has
pushed total supply to nearly 5.6 billion bushels (Table I). Corn prices during 1969 will
depend on how much the pressure of excess
supply can be reduced through loan and resea l
program s, hi ghe r feeding rates, and export expansion s. Becau se of low prices and seaso nal
price weakness at harvest, there is considerable incentive to place corn under loan and to
reseal old-crop corn. Favorable livestock:fced
price ratios indicate further expansion of doMonthly Review • January 1969

mestic use in 1969, and a somewhat smaller
supply of foreign-produced corn coupled with
relatively low U. S. prices shou ld encourage a
favorable export situation. Under the best of
conditions, utilization of corn in the 1968-69
marketing year could equal 1968 production
with no net addition to carryover by next
October.
Wheat

Another year of favorable weather, along
with improved varieties and cultivation practices, produced a record wheat crop on 5 per
cent fewer acres than in 1967 . The average
yield per acre rose to 28.4 bushels . The impact
of record production and the second consecutive ye,1r of stock increases have produced at
least two signifi ca nt developments. First, ample
supply and low wheat prices have encouraged
heavier feed use. The use of wheat as feed in
the 1968-69 marketing year will probably
double the 64-million-bushel rate of 1967-68.
Second, 1969 crop allotments have been reduced to 51.6 million acres from 59.3 in 1968,
which was itself a reduction from 68.2 million
acres in 1967. Under normal weather conditions, a crop of 1.3 billion bushels is anticipated, but carryover stocks will increase for the
third straight year to about 765 million bushels
by July I, I 969. Three big " ifs" control the
price picture this year. If exports reach the
750-million-bushel target, if extensive amounts
of wheat are placed under loan, and if 1969
crop prospects show the anticipated reduction,
then some seasonal strengthening of wheat
prices can be expected-but the prospects are
for little deviation from the national loan rate
of $ I .25 per bushel.
Sorghum Grain

The supply of so rghum grain is estimated
in excess of I billion bushel s for the 1968-69
marketing year. Because of favorable cattle:
feed price ratios and continued heavy feeding
of cattle in the Southwest, the domestic de9

Agricultural Outlook:

mand for so rghum grai n is expected to reac h
580 million bu shels . Competition for export
markets continues to increase-holding expo rt
prospects in 1969 below the 200-mil li on-bushel
level achieved in past years. Th e outlook is
for total utili za tion to about equal 1968 production (Table I ). A s ev ide nced by the report o f th e ationa l Advi so ry Committee o n
Grain s, some cutback in 1969 sorghum gra in
ac re age is likely.
Oilseeds

Although co tto nseed production rebo und ed
during th e past year, soybea ns co ntinu e to
mak e th e bi 1 news. The 19 68 soybe~tn crop
cxceedt;d I billion bu she ls for th e fir st ti111 c,
but n s ixth co nsecu tive yea r of increased stock
ca rryove r is in prospect for next September.
The phenomenal IO per cent an nu al rate of
growt h in soybea n u se between 195 3-65 has

slowed to 3 per cent, but production has continu ed to soa r. The slower rate of u se reflects
increased meal competition from fish meal and
urea a nd o il co mpetition from foreign suppli es, especia ll y sunflower seed o il. Surplu s
soy bea n oi l supply wi ll remain a price depressa nt in th e 1968-69 m a rketing year, as little
increase is expected in the domestic soybea n
crus h . Severa l cond itions, such as a smaller
sunflowe r seed oi l cro p in Eastern E urope, a
smalle r B razili a n soybea n crop, and continued
strength in Japanese m arkets with lower import
duties, shou ld ena bl e soybea ns to register co ntinued export ga in s thi s year, but the long-run
o utlook is for in c rettsed export co mpet ition .

FARM INCOME SUMMARY
The farm income situ at io n o f pas t yea rs is
shown clearly in C hart 5. Althoug h farmers
use more purchased inputs than eve r before,

Table 1

BALANCE SHEETS FOR MAJOR CROPS
United States
(In Millions of Bushels)

Wh ea t
Mar ke ting Year
July l, 1968 June 30, 1969

Sorbeans
Marketing Year
September 1, 1968August 31, 1969

Corn
Mark e ting Year
October l , 1968 September 30, 1969

Sorghum Grain
Marke ting Year
Octob er 1, 1968 September 30, 1969

1968

1967

1968

1967

1968

1967

1968

425
1,525

537
1,570

90
973

167
1,080

823
4,723

1,146
4,375

244
766

292
739

1,950

2,107

1,063

1,247

5,546

5,521

1,010

1,031

64
761
515
72

125
670
515
60

581
267

594
280

3,351
625
370

3,418
697
376

567
159
13

580
160
14

48

49

Total Utilization

1,413

1,370

896

923

4,346

4,491

730

754

Carryover- end of year

537

737

167

324

1,200

1,030

280

277

Supply*
Carryover- beginning of
year
Production and imports
Total Supply

1967

Utilizationt
Dom estic u se (feed and
industry )
Exports
Food
Seed

*Source : U. S. Department of Agriculture.
t Current year values are estimates.

10

Federal Reserve Bank of Kansas City

Approach of the 1970's

and production e xpenses have continued to
rise ra pidly, gross farm receipts have ri sen
somewh a t fa ster th an expenses in most rece nt
years. R ea lized net fa rm inco me in 1968 will
exceed the 19 67 level by abo ut $800 milli onreachin g $ 15 billi on . Continu ed improvement
into 1969 is poss ible if livestock prices do not
succumb to the pressure of heavy red meat
production and c rop produ cti o n is held close
to a nticipa ted de m a nd .
Continued depe nde nce o n expo rt ma rke ts
ta king th e p rodu c ti o n o f nea rl y o ne c ro p ac re
in fou r add s so me vuln erab ility to future fa rm
inco me lev ls. T he favorab le ex po rt situ a ti o n
of rece nt yea rs wi ll he ha rd to ma intain , ba rrin g an internati o na l d ro ught suc h as occ urred
a few yea rs ago.

Chart 5

REALIZED NET FARM INCOME
(Billions of Dollars)

15

14

13

12

,•'

,,

II

10

19 6 0

'61

' 62

' 63

'64

' 65

'66

'67

' 68

SOURC E: U. S. Department of Agricultu re .

The Business Outlook for 1969
By Glenn H. Miller, Jr.

thi s N ation 's longest ecoTnomic expa nsioofn , with
its severa l ea rl y years
H E BE GI

NI G

- 196 l th ro ugh 1964- o f co mpa rati vely slow
growth and rela ti ve pri ce sta bility, li es fa r behind us now. Even th e ra pid change o f pace
assoc ia ted with th e escala ti on o f th e Vi etn am
wa r is now re la tively di stant, alth o ugh its di rect e ffects a nd indirect reperc ussions continu e to pl ay a n im portant part in the econo mic life o f th e Natio n.
Monthly Review • January 1969

It will be rem embered that the first half of
19 67 was marked b y an interlude of weakness
in th e eco no my. C urrent dollar gains in GNP
were $4 billio n and $8 billion in th e fir st and
seco nd qu a rte rs (T able 1), whil e real GNP decl in ed sli ghtl y in th e first quarter and increased
onl y $3.5 billion in the seco nd qu a rter. Al th o ugh in current dollar te rm s fin a l sa le rose
$ 15 .4 billio n a nd $ 14.2 bil lio n, respectively ,
in ves tm ent in bu siness invento ri es fe ll $ I 1.4
bill io n a nd $6 .1 billio n to give the o bserved
c hanges in GNP . The sizable in vento ry cor11

The Business Outlook for 1969

Table 1
GROSS NATIONAL PRODUCT IN CURRENT DOLLARS
Seasonally Adjusted Annual Rate
(In billions)
196 8

1967
1st Qtr.

2nd Qtr.

3rd Qtr.

4th Qtr.

1st Qtr.

2nd Qtr.

3rd Qtr.

$772.2

$780.2

$795.3

$811.0

$831.2

$852.9

$871.0

763.8

778.0

789.9

802.7

829.l

842.1

863 .5

480.9
69.8
212.9
198.2

490.3
73.4
215.3
201.6

495.5
73 .l
216.4
205.9

502 .2
74.2
218.4
209.6

519.4
79.0
226.5
213 .9

527.9
81.0
228 .2
218.7

541.1
85.1
232.7
223.4

Business Fixed Investment

83 .5

82.7

83.3

85.0

88 .6

87.0

90.1

Residential Structures

21.1

22.7

26.0

28.5

29.1

29.5

29.5

Change in Business Inventories

8.4

2.3

5.3

8 .3

2.1

10.8

7.5

Net Exports of Goods and Services

5.2

5.1

5.4

3.4

1.5

2.0

3.3

Fodcral Purchases of Goods ond Se rvi ces
Defons,
Oth er

87.4
70.0
17.4

90.0
72.1
17.9

91.3
72.9
18.4

93.5
74.6
19.0

97.1
76.8
20.3

100.0
79.0
21.0

101.2
79.6
21.5

State ond Local Purchases of Goods and
Services

85.8

87.2

88.4

90.0

93 .4

95.6

98.4

Gross National Product
Final Sales
Personal Consumption Expenditures
Durable Goods
Nondurable Goods
Services

SOURCE: U. S. Dep ortment of Commerce, Office of Business Economics.

rection did not nudge the economy into recession, primarily because of the strength in
the consumer and government sectors of the
economy. An additional feature of the economy's behavior in the first half of 1967 was
a dist inct and welcome slowdown in the rate
of price increase. The first quarter's slight decl in e in real output and the increase of just
over 2 per cent in the second quarter were
assoc iated wi th annual rates of price level in crease, as measured by changes in the GNP
deflator, of approximately 2.8 per cent and 2
per cent per year, respectively.
Concern for the weakening of economic
activity was shown in this period by shifts
in economic policy toward somewhat more
stimu lu s. At the same time, however, economic ana lysts a nd po li cymakers- foreseeing
a further sharp increase in the pace of growth
following the retardation - were suggesting fu ture fiscal restraint built around a surcharge on
personal and corporate income tax liabilities.
Fo recasts of a strong second half of 1967
were indeed borne out by the economy's performance in the last two quarters of the year.
12

Current dollar GNP grew at an annual rate
of nearly 8 per cent , or more than $15 billion,
in each of these quarters (Tables 1 and 2). F in al
sales grew by somewhat less than in the first
part of the year, but increasing inventory inve stment again became a positive contributor
to overall growth. The pattern of growth in
final sales was somewha t different in th e last
half year from that in the first two quarters,
as business fixed investment and residential
construction contributed relatively more, and
consumer spending and government purchases
relatively less, to the total increment in final
sales. The relatively large quarterly increases
in current dollar GNP in the last half of 1967
reflected a sharp advance in the rate of price
rise (to annual rates of about 3.8 and 4.1 per
cent in the third a nd four quarter, respectively),
as well as a return to a rate of increase in real
GNP (about 3. 75 per cent per year) more
nearly in line with the economy's estimated
normal growt h potential (Table 2).
Turning from this brief comparison of the
first and second halves of 1967 , a survey of
the performance of the economy during the
Federal Reserve Bank of Kansas City

The Business Outlook for 1969

last half of 1967 and the first half of 1968 is
enlightening. In th e future, thi _ period may be
viewed as th e " Boom of 1967-68," a period
of extremely rapid growth in output and prices
that led to th e impos iti on in mid-196 8 of that
package of fi sca l restraint included in the
Revenu e and Expenditure Control Act of 1968 .
At the most aggregative level, quarterly increases in current dollar GNP of $ 15 billionplu s for two quarters arc noted, foll owed by
two quarterly increases of $20 billion-plus
(Table I). In term s of annual rate percentage
ga in s, there were two qu arterly increases in
(; P or about 8 rer cent at an annual rate
follo wed by two quarterly incrc.iscs of about
IO per c · 111 (T.ihk 2 ). Reference to th ' di st ribul ion bet ween rT;_tl grow th and pric' rise of
th e GNP ga in s in the fir st half or 19 68 1 iv s
furth er credence to use of th e word "boom."
Pri ces, as measured by th e GNP deflator , rose
at annual rates of 3.5 per cent and 4.2 per
cent in the fir st and second quarter, respecti vely , while real GNP incrca ed by more than
6 per cent in eac h quarter (Table 2).

GROSS NATIONA

Several further points may be made concerning thi s performance. The pattern of
change was different for final sales than for
GNP. Final sales in the fir st quarter of 1968
were a whopping $26 .4 billion- more than
double th at of any of th e three other quarters,
which were them selves very simil ar in magnitud e. The first quarter increase was mainly
attributable to an enormous $17 .2 billion rise
in personal consumpti on expenditures, and to
large ri ses in gove rnm ent purchases of goods
and services and in business fixed investment
spendin g. A reduction of $6.2 billion in the
ra te of inventory accumulation, howcv r,
brought the GNP in ·rease to $20.2 billion .
Th ' second qu;1rter increase in CNP outstripped that or th e first by $ 1.5 billion, but
the distribution bet ween final sales and in vento ry in ves tm ent was signifi ca ntl y different. Inventory building in the automobile industry
and , more importantly , th e accumulation of
steel stocks in anticipation of a possible strike
in the summ er, contributed heavily to an $8.7
billion increase in inventory investment in the

Table 2
p ODUCT

u

LY CHANGES

(In per cent per year)
Current Dollars
1968

1967
1st Qtr.
Gross Nationa I Product
Final Sales
Personal Consumption Expenditures
Durable Goods
Nondurable Goods
Services
Business Fixed Investment

2nd Qtr.

2.1
8.2

4.2
7.4

6.1
-7. 3
6 .9
10.1

7.8
20.6
4.5

6.9

3rd Qtr.

4th Qtr.

1st Qtr.

2nd Qtr.

3rd Qtr.

7.8
6.1

7 .9
6.5

10.0
13.2

10.4
6.3

8.4
10.0

4.2

5.4

-1.6
2.0
8 .5

6.0
3.7
7.2

13.7
25.9
14.8
8.2

6.6
10.1
3.0
9 .0

10.0
20.4
8.0
8.4
14.4

- 3.3

- 3.8

2.9

8.2

17.0

- 7.2

- 11 .0

30.3

58 .2

38.5

8.4

5.5

Federal Purchases of Goods and Services
Defense
Oth er

29.0
28 .1
32.3

11.9
12 .0
11.5

5 .8
4.4
11.2

9.6
9.3
13.0

15.4
11.8
27.4

12.0
11.4
13.8

4.8

State and Local Purcha ses of Goods and
Services

15.0

6.5

5 .5

7 .2

15.1

9.4

11.6

6.4
10.0

6.2
1.6

5 .1
6.9

Resid en tia I Str,uctures

3 .2
9.6

Constant Dollars
Gross National Product
Final Sales

- 0 .8
5.7

2.1
5.6

3.8
2.1

3.7
2.0

SOURCE : U. S. De partment of Commerce, Office of Business Economics .

Monthly Review • January 1969

13

The Business Outlook for 1969

quarte r- about 40 p er cent o f the GNP in c rease o f $2 1.7 billion . Th e second qu a rte r in crease in co nsum e r spendin g was o nl y abo ut
ha lf that of th e fir st in do ll a r a mo unt , but still
registe red a siza bl e 6.6 pe r cent q ua rter-toqu a rte r ri se o n a n annu a l rate basis.
Th e di scuss ion of the precedin g two pa ragra p hs is in te rm s o f curre nt do ll a rs. A gla nce
a t th e co nsta nt d o ll a r va lu es o f th e va ri o us
spend in g ca tego ri es revea ls th a t th e comparative strength of fir st qu a rter fin a l sa les v is-a-v is
the o th er three qu a rte rs was even grea ter in
rea l terms, a nd th a t th e con , tan t do ll ar in crease in to ta l G NP was sli ghtly larger in th e
fir st qu ar te r o f 1968 th a n in th e seco nd .
Meas ures o f econo mi c .i c ti vit y o th e r th a n
th ose fro m th e nati o na l in co me acco unt s genera ll y co n fo rm ed to th e p ict ure of a stro ngly
ad va nc in g eco no my in th e peri od from mid1967 to mid- 1968 (T a ble 3) . T he index of in du stri a l produ ctio n rose stead il y, ga ining some
of its impe tu s fr o m the building of steel stoc ks.
Increasing sa les of d o mesti cally produced auto mo biles co ntributed to the surge in consume rs' dura bl es exp enditu res in th e first h alf
of 19 68 . Th e overall civili a n un employ m ent
rate, just und e r 4 pe r cent in th e last ha lf o f
1967 , fe ll furth e r to 3.6 pe r cen t for the fir st
ha lf o f 1968. xtrem e tightn ess in labor ma rkets was undersco red by a n un empl oy ment
rate fo r a ll adult m en th at flu ctuated n arrow ly
in th e 2.2 to 2 .4 per cent range. Uni t labor
costs in m a nufacturing co ntinued th e ir upwa rd
m ovem ent in thi s four -qu arter period , r ising
over 4 per cent. Prices rose a t a distressingly
ra pi d rate fro m th e middle of 1967 to the
midd le of 1968 : th e GNP clefl ato r (o ur b roadest m easure o f p ri ce c ha nge) in creased abo ut 4
per cent , and th e Consum e r Price Ind ex (C PI )
m ore tha n 4 pe r cent. All in a ll , it was a per iod
o f rap id pri ce infl a ti o n, fu e led by bo th dem and fo rces a nd cos t press ures.
Th is was the pa th taken by th e A me ri ca n
economy in the fo ur q ua rters im medi ately preceding the bela ted adopt ion of th e R evenue
14

a nd xpenditure Control Act o f 1968 . Signed
by th e President o n Jun e 28, 1968, thi s A ct
provided for a surch a rge o f l O pe r cent on
inco me tax li a bilities o f bo th co rpo rati o ns and
individu a ls, e ffecti ve fo r th e fo rm e r on Janua ry I , 19 6 8, and for th e la tte r o n April 1,
1968 . Th e surcharge is to e xpire at the encl
o f fi sca l year 19 69. The Ac t a lso provided for
a reducti on o f $6 billi o n in Fed era l o utl ays fo r
fi sca l yea r 1969 be low th e leve ls estim ated
in th e budget fo r th a t yea r- the budget sent to
Congress in J anu a ry 1968. Milita ry spending
for V ie tn am o pera ti o ns, inte rest pay ments,
ve te rans' benefits a nd se rvices, a nd Socia l
Sec urit y Act tru st fund s, were exempted fro m
th e ex pend iture redu c ti o n r ·q11ire111 ·nt s; o th e r
spec ifi c except io ns we re lat e r leg islated , and
to ta l J-a edera l expenditu res ac tu a ll y m ay turn
o ut to be no t muc h- if a t a ll- be low th e o ri gin al budget estim ate.
The fi scal restra in t program was a im ed at
slowin g down the growth o f d emand to reduce
p ress ures of dem and o n prices, a nd thus to
d ecelerate th e ra te of pri ce level increase. The
surcharge bega n to affect individu al income
tax withh o ldin gs in mid-Jul y, corpora ti o ns b ega n to pay o n th e ir o bli ga ti o ns in th e sa me
mo nth , a nd e ffo rts to impl em ent th e Federa l
o utl ay redu cti o ns required by th e Act were
a lso unde rway in the third qu a rte r. Prim a ril y
beca use o f the ex pected imp act o f fi sca l restra int, but a lso b ecause o f other facto rs such
as a n expected weakness in ho m ebu ildin g and
a prospecti ve r eversal fr o m accumulation to
liquidation of steel invento ri es, the standard
midyear fo recast was for a significant overall
slowdown in th e econo my in th e th ird qu a rter
- a rela ti vely sm a ll adva nce in econo mi c acti vity as meas ured by GNP c hange- foll owed
by fur the r decele ra ti o n in th e fourth qu a rte r.
Ye t, as th e third qu a rte r went by, mo nthl y
sta ti sti cs suc h as the rem a rk a ble inc rease in
reta il sa les in Jul y and the sha rp ri se in ho u in g
sta rts in the sam e m o nth p rovid ed a prev iew
of a third q ua rte r ri se in econo mi c acti vity
Federal Reserve Bank of Kansas City

The Business Outlook for 1969

Table 3
SELECTED MEASURES OF ECONOMIC ACTIVITY

Unit

~

196 7
3rd Qtr.

2nd Qtr.

4th Qtr.

1st Qtr.

196 8
2nd Qtr.

3rd Qtr.

Personal Incom e and
Savings :
Personal Incom e *

Billions of Dollars

614.8

621 .6

633 .7

645.2

662.7

678 .1

694 .0

Disposable Personal Incom e*

Billions of Dollars

534.2

541.5

550 .0

559.6

574.4

586.3

592 .6

Personal Saving s
Rate t

Per Cent

7.4

6.8

7.4

7.8

7.1

7.5

6.2

157.2

156.0

157.2

159.7

162.1

164.0

164.6

Production and In vestment:
Index of Indu stria l Production t

Index:
1957-59 - 100

Privat Housing
Starts*

Millions of Unit

Plant and Equip men t Expen ditures*

Billions of Dollars

1.12

1.21

1.41

1.44

1.50

1.44

1.55

61.65

61.50

60.90

62 .70

64.90

62.75

63.45

7.16

8.11

7 .57

7.44

8.19

8.44

9.01

Automobile Unit
Sales*

Millions of Units

Resource Use:
Manufacturing
Capacity
Utilization Rate t

Per Cent

87.1

85.0

84.3

84.7

84.9

84.8

83.4

Civilian Unem ployment Rate
Rate- Tota It

Per Cent

3.7

3 .8

3.9

3.9

3.6

3.6

3.6

Civilian Unem ployment
Rate- Adult Men t

Per Cent

2.3

2.4

2.3

2.4

2.3

2.2

2.2

Unit Labor Costs
in Manfacturing t

Index:
1957-59 -= 100

104.5

105.5

106.9

106.9

108.7

109.5

111 .6

Prices:
Gross National
Product Deflator*

Index:
1958 = 100

116.0

116.6

117.7

118.9

120.0

121 .2

122.3

Wholesale Price
Index- Indus trial Commod ities+

Index:
1957-59 = 100

105.0

105.2

105.4

106.3

107.5

107.9

108.2

Consumer Price
Index-Total

Index:
1957-59 = 100

114.8

115.6

116.8

117.8

119.0

120.4

121.9

*Seasonally adjusted annual rate.
t Seasonally adjusted .
:j: Federal Re ser ve grouping .

mu ch greater th an generall y expected. The
data for th e third quart er as a whole also corroborated what had appeared to be taking
place.
Gross national product in the third qu arter
rose $ 18. I billion in current dollars, somewhat
Monthly Review • January 1969

less than th e quarterly increase 111 th e fir t
half o f th e year, but still larger both in doll ar
and percentage term s than the quarterly ri ses
in the last half of 1967. The increase in real
GNP continued at a hi gh annual rate of 5. 1
per cent and th e GNP deflator rose at the on ly15

The Business Outlook for 1969

sli ghtly-reduced rate of 3.4 per cent per year.
Furthermore, th e GNP increase was he ld down
by a rate of inventory acc umulation sm a ller
th a n th a t of the second quarter; fin al sa les in
c urrent dollars in th e third quarter rose by a
very la rge $2 1.4 billion. Bu iness fixed investm nt, net exports, a nd g vernm ent purcha cs
of goods an d services a ll contributed to the
ri e in final sales, a lth ough Federal purcha e
--both defen e an d no ndefense- ro e consi derab ly le s than th e average increase for th e
preceding six quarters. But it wa the increased
spending by consum ers th at drew much of the
attenti o n of economi c a nal ysts and policymak ers.
Tot,il personal in co me swell ·d nearly $ 16
billion in th e third quarter more than th e
seco nd quart r's do llar in crease, and equal to
th e 9- plus pe r cent annual rate in crease of th e
preceding period. But personal taxes also rose
sharply in the third quarter, prima ril y beca use
of the impact of th e tax surch arge. As a re ult ,
third quarter di sposable personal income rose
only $6 .3 billion- considerably less than the
qu a rterly increase in the first half of 1968, and
even below the quarte rly ri ses of 1967. Yet,
p r ona l consumption expenditures mounted
, 13.2 billio n - second o nl y in this ex pan sio n to th e huge in c reas in the fir st qua rter
of l 968 . pending for serv ices rose by about
th e recent trend va lu e, whil e purcha se. o f
no ndura bl e good s ro e by an amount near
th e hi gh end o f th e ra nge es tabli shed during
th e current expansion. Both categories rose in
th e third quarter at a rate of about 8 per cent
per yea r. Durable good s spendin g, however,
rose at a rate of a bo ut 20 per cen t per year,
o r more th an $4 billi on . Thi ve ry sub ta nti a l
in crease in co n. um er sp nclin g for durable.
larg ly re fl ected domestic a utomobi le sa les
during th e q ua rte r a t a nin e million unit
an nu a l rate- a rate no t approached si nce the
fir t quarter of 1966.
Quarterly data o n in co me, taxe , and consu mption indicate th a t the o bserved pattern
16

of consumer behavior was obtained by a reduction in the rate a t which p ersons save from
di sposable income-a drop in the personal
savings rate. Th at rate h ad been greater than
7 per cent in six of th e seven quarters since
the Ia t quarter of 1965 and well above the
average of abo ut 6 per cent recorded for 1964,
1965, and mo t of 1966. But in the third
qu a rter of 1968 the persona l sav ings rate fell
to 6.3 per cent of di posable personal income
from the second quarter rate of 7 .5 per cent,
a change very nea rl y large enough to offset
th e restra ining influence of the tax increase on
co nsu me r spendin g.
T hu s, th e p rform ancc of the economy in
th ' third quart -r of 1968 was suffi ientl y buoyant for man y to question th e e ffi cacy of th e
fi sca l packag enacted a t the end o f Jun e in
restraining th e growth o f demand suffi c iently
to retard th e recent unacceptable rate o f in crease in the general price level. Therefore,
discussions of the performance of the economy
in 1969 revolve around expectations concernin g the response of dem and growth to fi scal
restra int in th e months ahead .
Following th e e nactm ent of the fi sca l rest ra int legislation, a partic ular overview of the
ex pected perfo rm a nce of th e conomy in 1969
eme rged a. a . tandard, or co ns n us, foreca. t.
It ugge ted th a t 1969 would be a yea r of
mo re moderate econo mic expa nsion , with much
o f th e reta rdat io n a ttributabl e to slowe r growth
in person al consumption expenditures and in
government purch ases of goods and services.
The slowdown, which was expected to become
evident in the third and fourth quarte rs of
1968, was a nticipated to bring a moderate not an abrupt- decline in the rate of GNP
growth. Qu a rterl y GNP g rowth for all o f 1969,
accordin g to th e stand a rd forecast, wa s expected to be mo re rapid in the second ha lf of
th e year th an in the first. If the ex pected
moderation in rea l GNP grow th occurred, the
pressure o f dema nd on the economy' re ource
base would be reduced and a reduction in the
Federal Reserve Bank of Kansas City

The Business Outlook for 1969

rate of increase of the general price level would
be expected.
Almost from the time of its promulgation,
the so-call ed standard forecast has been subjected to extensive second-guessing-including
m any express ions of doubt from those originally adherin g to the general view. For one thing,
there i an underlying feeling of uncertainty
about eco nomic affa irs due to exogenou s
factors suc h as the Vietnam peace talks and
th e future course of the war, and the change
in national administration with its possible influence on economic policy. There was also
th e continued rapid advance in economi c activity in the third <.juarter of 1968 at a pace
111u ·h fast 'r th an man y analysts and policymak e rs had expected . /\s already no ted, this
caused som
wavering in the widely held
belief that moderation in the rate of economi c
advance would quickly follow the application
of fiscal restraint. Then the likelihood emerged
that the fourth quarter would a lso fail to display th e degree of economic retardation that
earlier had been expected of it, as (at thi s
writing) automobile sales remained strong,
hou sing starts stayed at a relatively high
rate, the results of the new capital spendin g
plans surveys were released, and unemploym nt rates plunged to the lowest leve ls of
thi s expansion.
continued stro ng upward
movement of prices as. ociated w ith th ese
events, and evidence of widely held infl at io nary
expectations, add to the difficulty involved in
wholehearted acceptance of the sta ndard forecast.

The continued strengt h of th e econo my
through the last half o f 1968 has had the effect
o f reducing an earlier concern f r a possib le
"economic overkill' ' in the first half of 1969,
to peculation about the p sib ility of "economic overcool," a nd finally to co nsiderat ion
of the contingency th at the emergin g pattern of
Monthly Review • January 1969

economic activity may not result in the needed
lessening of price inflationary forces. The following brief comment on the anticipated behavior of major eco nomic sectors m ay help to
account for thi s sw ing in opinion.

BUSINESS FIXED INVESTMENT
In the tim e since the main outlines of the
standard forecast were drawn up, results have
been published from the two major surveys
of future capital spendi ng plans by U. S. business: the McGraw-Hill fall survey of preliminary capital spending plans and the Commerce Department-Securities and Exchange
Commi , sion survey of anticipated expenditures for new plant and equipment. The plant
and equipment spe ndin g surveys have a less
in clusive coverage than th business fi xed investment category of the national income accounts- for example, investment spending in
agriculture and the professions and by nonprofit institutions is included in the latter but
not in the former. These plans are preliminary
a nd hence subject to review and change in
the light of future developments. Nevertheless,
the plant and equipment survey results have
been reasonably good indi cato rs of overa ll in ves tm ent spendin g.
The McGraw- Hill su rvey, fir st of th e two
to be released, reported that U. S. busine s
plans to spend between 7 a nd 8 per cent more
on new plant and equipment in 1969 than in
1968. This planned increase, th o ugh greater
than those for 1967 and 1968, is still relatively
modest, especially in real terms. Companies
surveyed expect the prices they will pay for
new plant and equipment to rise by an average
4 to 5 per cent- which is simil ar to the price
increases of the past two years. lt is likely
th at some of th e st rength in next yea r's capital
spendin g plan comes from the desire to mod ernize plants and reduce costs in the face of
ri si ng labo r costs-in spite of the fact that
capacity utilization rates have been relatively
low for som e time.
17

The Business Outlook for 1969

Th e Comme rce-SEC survey, conducted in
Octobe r and November , report s spending pl ans
onl y throu gh th e fir st half of 1969 . Y et, th e r esults publi shed there provide fo o d for thought
co ncerning the quarter-to-quarter movement
in bu s iness ca pital spe ndin g plan s. F o r o ne
thin g, the 1cvcl o f spendin g a nticipa ted for th e
fo urth qu a rter o f l 96 8 wa revi sed upwa rd
from th a t a nti c ipated in the Aug ust survey.
Thu s, ca pital spendin g (o n a seasonall y adju sted a nnu a l rate bas is) m ay turn out to be $2
billio n- plu s hi gher in the last qu a rte r o f 1968
th a n was fo rm e rl y ex pected and nea rl y $4 b il li o n grea te r th a n th e a c tu a l thi rd -qu a rte r leve l,
a deve lo pm e nt lik e ly to add s ubs ta nti ,tll y to
th e to tal economi c .id van ce in th e fo urth qu a rter. Th en , althou gh th e a nti cipated ad van ·c
from full -yea r 1968 to th e ex pec ted seaso nall y
adju sted a nnu a l ra te fo r the second qu a rter o f
19 69 is 9 pe r cent , th e quarte rl y brea kdown
show s a stron g increase in th e fir st quarte r,
followed by a moderate decline in t he second.
If realized, capital spending increa ses of thi s
size a nd timin g certainly will not b e contributin g to the fo rces o f slowdown in the fourth
quarte r o f 1968 and th e fir st qu a rte r of 1969 ,
b ut will be a n ex pa nsio na ry forc e.

constraint on homebuildin g, th a t sector could
well show a much greate r increase in 1969.

RESIDENTIAL CONSTRUCTION

PERSONAL CONSUMPTION EXPENDITURES

Ho LL in g sta rts, and the r fo re res identi a l
co nstru c ti o n spending, will re fl ect severa l
sets o f press ures in 19 69.
und a me ntal dema nd for ho using is ve ry strong, supported
by a rel a tively high level of new hou sehold
formation s, relative under-building of hou sing
units for seve ral yea rs, and the need for replace m e nt of net re movals from th e existin g
hou sin g inve ntory . On th e o th e r hand , th e
supply of new units is lik ely to co ntinu e to be
co nstrain ed by ri s ing co nstru cti o n cos ts a nd ,
mo re im po rtantl y, by th e limited ava il a bility
o f mo rtgage a nd o th e r finan cin g. E ven in th e
face o f e xpec ted suppl y co nstraints, ho using
starts a rc lik e ly to be a bove th e ir 19 68 level.
If eve nts dicta te moves that re lax th e supply

It has a lread y been no ted th a t increases in
pe rso na l consum pti on expenditures ranged
fro m re lati ve ly la rge to enormous durin g the
fir st three qu a rte rs of 1968. A cha nge to much
more modest growth in consumer spending is
necessa ry if economic acti vity is to grow at a
significa ntl y slowe r pace in I 969.
The foll o win g factors gene rally we re cited in
th e sta nd a rd forecast in suppo rt of e xpectations
o f slowe r g rowth in consum e r spe nding. A redue d rate o r econ o mi c ex pa nsion pres umably
wo uld mea n less ra pid pe rso na l in co me growth ,
and a drop in th e sa vin gs rate o r a magnitude
simil a r to th a t of th e third qu a rte r of 1968
proba bly will not soon be repeate d. Disposabl e person al income growth will be retarded

18

FEDERAL GOVERNMENT PURCHASES OF
GOODS AND SERVICES

F ede ral purch ases o f goods a nd services
for nation a l de fe nse have grown more slo wly
beg innin g with th e second qu a rter o f 1967
th a n they did from th e second half o f 1965
through the fir st qu a rter o f 19 67. Thi s reflects,
of course, th e diffe rence between the rapid
bu ildup assoc ia ted wi th th e escalation of th e
Vi etn a m wa r a nd a situ ati o n o f m a inta ining
a hi gh lev I of spe ndin g o nce ac hi eved . Th e
slow in, dow n or levelin g o ff o f ad van ce indi cators o f defense acti vit y suc h ;1 s contrac t
a war Is and obi iga ti o ns in c urred whi ch ha s
been o bse rva bl e fo r some tim e no w, suppo rts
th e conclu ion th a t defense purchases a rc un likely to ri se muc h in I 969. Third qu a rter
d ata show rela tively small quarterly ri ses
for both defe nse a nd c ivilian non defen se
spending b y th e F ederal Government (Table 2).
Such relatively low rates of increase in F ederal purchases now appear likely to extend
into 1969- ba rrin g any m ajo r ch ange in inte rn ati o na l rela ti o ns.

Federal Reserve Bank of Kansas City

The Business Outlook for 1969

further in the first half of 1969 a an increase
in Social Security tax payments goes into effect in January and as individual taxpayer
pay the remainder of their 1968 personal income tax li abi liti es at settlement time- a
rema inder that will be larger than usual because the retr active part of the surcharge
was not covered by withholdin g. Finally, it
app ars that the continuation of the surcharge
pa t its scheduled expiration date of June 30,
1969, is very mu c h an open .question. Yet
here, as in oth er spending categories, the ful fillmcn t of the stand a rd foreca st is not a foregone con c lu sion .
Nondurable Goods and Services

Th' rcl:itivcly sizable and regubr quarterly
increa ses in :-.pe ndin g for consumer services
shown in Tables I a nd 2 compose a pattern
not confined to the period shown there. Such
a pattern of upward momentum has been characteristic of the postwar period, and probably
will be maintained in I 969. Although the quarterly increases in nondurabl e goods spending
have fluctuated more in size than those for
services, there has bee n only one quarter in
this expans ion when nonclurable s purchases
f.1ilec.l to rise . Together, the se two classes of
co n, umer purchases probably will continue to
rise in lin with increases in di sposable personal
incom .
Durable Goods

This class of consumer spending does show
m arked quarterly variation; quarter-to-quarter
changes have ranged from large increases to
sma ll increase to not infrequent declines. This
behavior arise, from the re lative ly easy postponability of most durables rurchascs, of wh ich
automobiles and parts and furniture and hous hold equipment mak up more than 80 per
cent. Durable goods purchases were quite
stro ng in 1968, due primarily to very strong
automobile sales, and, in 1969, will depend to
a large extent on the strength of automobile
Monthly Review • January 1969

sales. Whether the high level of sales attained
in the summer and early fall will be maintained
through the rest of the 1969 model year, of
course, is not yet known. A definite weakness,
and perhaps even some quarterly declines, in
personal consumption expenditures for durable
goods would seem to be built into the anticipation of a more moderate rate of overall expansion for 1969.
Whether such weakness in spending for consumer durables actually occurs and makes its
cxpcctccl contribution to an economic lowdown is far from certain, however. Further
surges in th e use of con sum e r credit and a
faster than e xpec ted rise in economi c activity,
and hence in p 'rsonal income , mi ght well provide th e b;isi s for future incrc ,1ses in durables
purcha ses that would help sustain the expan ion and a too- rapid rate of price increase.
OTHER EXPENDliURE CATEGORIES
Business Inventory Investment

The importance of changes in the rate of
accumulation of business inventories has been
shown already. The prospects for inventory investment in 1969 are such that it may have
les impact on changes in overall economic
activity than in either 1967 or 1968. Very
larg inventories accumulated in 1966 had
to be worked off through the first half of
1967. In addition , the special factors underlying changes in inventory investment in 1968
- such as the accum ul ation and liquidation of
steel stocks-will be absent in 1969. Inventory
investment variation in 1969 should be more
directly related to normal consumption and
production patterns, and may be expected to
show less wide swin gs from quarter to quarter.
However, cha nges in inventory investment
often confound plausible expectations.
State and

Local

Government Purchases

of

Goods and Services

Many of the most pressing demands upon
our resources in this decade and the next have
19

The Business Outlook for 1969

come, and are likely to come, through channels
traditionally associated with the powers and
respon sibilities of state and local governments.
This has meant a relatively steady increase in
state and local purchases of goods and services,
which will probably continue throughout 1969.
However, a reduced rate of growth in Federal
outlays would mean some slowdown in grants
to state and local governments, which might
in turn reduce their ability to increase expe nditures.
Net Exports

Net ex ports of goods and services, though of
great importan ce for our balanc' of pa yme nt s
situation, rnakt: up only a very small proportion of GNP . If a more moderate ri se in GNP
produces a slower growth in imports and if a
reduced rate of price increase aids the competitive position of our exports, net exports
may well contribute somewhat more to GNP
growth in 1969 than in 1968.
RESOURCE USE AND PRICES

Two often-used indicators of the degree of
pressure of economic activity on the resource
base arc the rate of ca pacity utilization in
manufacturing and the unemployment rate.
The capacity utilization rate was at 90 per
cent or above in each of the four quarters of
1966. After declining fairly sharply during the
overall slowdown in the first half of 1967 , this
rate has continued to drift downwards, reaching about 83 per cent in the last part of 1968.
Although the overall rate recently has been
comparatively low, certain industries, of course,
have been operating at considerably higher
rates. Low rates of capacity use generally tend
to restrain the pace of bu siness spending for
new plant and equipment. With no apparent
shortage of capacity, the anticipated increases
in ca pital outlays described earlier may well reflect a desire by firms to attempt cost reduction via plant modernization , in the face of

20

pressures on labor costs springing from the
extreme tightness in manpower markets.
The overall unemployment rate declined
sharply in 1965 and 1966 . In 1967 , the
increases in labor force and employment were
si milar and the unemployment rate remained
virtually the same as in the preceding year.
The 1968 ri se in employment will probably be
close to or sli ghtly smaller than that for 1967 ,
but, when matched against a significantly
small er increase in th e size of the labor force,
it produces an un employm ent rate for the year
of about 3.6 per cent- the lowes t reco rded
since the early 1950\. As 19 68 drew to a close,
however, th e monthly over.ill unemployment
rate dropped to its lowest point in 15 years ,111d
th e rate for adult men equa led th e lowes t rate
in the hi story o f thi s se ri es.
If output does grow reiatively slowly in
1969, labor productivity gains will not be great.
But the average advance in labor compensation also should be a little smaller in 1969.
Special factors such as 1968's minimum wage
increase will be absent, and there will be few
major wage negotiations compared with 1968 .
Although considerab le wage-cost-push pressure
rema in s built into the system, the rate of in crease in labor cos ts should be more moderate
in 1969.
The number o f persons in the primary working age gro up is projected to grow by larger
annual increments in the next few years than
it did in the J 961-67 period. Although reduced
economic activity tends to reduce labor force
participation somewhat, a reduced pace of economic advance would combine with slightly
faster labor force growth to lessen the pressures in the labor market over the short term.
Some of these e ffects could be felt in 1969 ,
when unemployment rates may be moderately
higher. Should the economy perform more
strongly, however, unemployment rates arc
not like ly to change much and labor mark et
tightness will continue to exert strong pressure
on the general price level from the cost side.
Federal Reserve Bank of Kansas City

Ta blc I
G PIN CURRENT D LLARS (S AAR )
(In billio ns )

Tabl II
GNP: QUARTERLY CHANGES
(In per ce nt pe r year)
1968
4th Qtr.
Curre nt Dollars

1968
4th Qtr.

887 .4
876. 8

r oss NaLi o nal Prmlu ·t
1•111 ·11 S:1 !cs
l \ · r s o 1w l Co 11 s u111pt1 ci 11 l •:x pc 11ditur c s
Durah l , Good s

:;4(). 8
8. . I

2:n . 7

No ndura bl · Goods
Servi ' CS

228 . 0

) ross NaLio na l Produ c t

Dura bl · ' ood s
Nondurable 'oods
Services

6.L.
I. '2
I. 7
8.2

Bu in ess Fixed Investment

94 . 3

Bu iness Fixed Inv es tm ent

18 . 6

Residential Structur es

31. 6

Res ide ntial Structures

28. 5

Change in Bus iness Invent ori es

10.6

Federal Purchas es of Goods and
Se rvices
Defense
Other

Net Exports of Goods a nd Services
Federal Purchases of Goods a nd
Services
fe ns
Other
State and L ocal Purc hase
Goods and Services

1.0

IO I . 7

80 .0

1

2.0
2 .0
3. 7

Stal ' a nd Local Purc hases of Goods
and Servi ces

LL. 4

21. 7

Co ns tant Dollars

of
101. 2
Gross National Product
Final Sales

'

7. 5

l• i11 ;i! Sa l ·s
t> ·r so I1 ,_1 I Co 11 s u111pLio11 l •:x pc 11diLu r ·s

Seasonall y adjusted annual rate. t scasonally ac.lJustec.l. :f:Fec.lcral Reserve gro uping .

3. 4
1.9

Table III
SELECTED MEASURES OF ECONOMIC ACTIVITY

Unit
Pcr:sona l In co m e a nd Savings:
I' ·r so 11 a l In · rn11 ,,~
l)i s pos..i bl c p ·rsu nu l in · 0111 • *
P · r s o11u I Savin gs Ra t ,t
Productio n a ncl Inves tm e nts :
Index of Indus . Prod.f
Private Hous ing Starts*
Plant and Equipment Expe ndi cur es*
Automobile Unit Sales*
Reso urce Use:
Ma nufacturi ng Capacity
Utilization Rate+
Civ ilian Unemplo ym e nt
Rat c-To taf!Civilian Un e mployme nt
Ra t e-Ad ult Me n+
Unit La bor Costs i n Mfg.--t

13il. $
13i I .$

p •r

C ' Ill

19 57-59= 100
Mil. unit s

1968
4th Qtr.

708 . 2
602.4
6.8

lb 7 . 3
l. 58

Bil. $

n.a.

Mil. units

8 . 82

Pe r ce nl

84. l

Per cent

3.4

Per cent
19 57 - 59 =100

Pric es :
Gross National Product
Deflator*
1958=100
Wholesale Pric e IndexIndustrial Commiditie::, f
1957 - 59 =100
Con s um e r Price Index- T otal 1957-59 =100

2 .0
111. 8

123.5
109 .0
123. 3