View original document

The full text on this page is automatically extracted from the file linked above and may contain errors and inconsistencies.

jS

J tk

MONTHLY

SEPTEMBER 1953

Business
Keview

CONTENTS
The Industrial Scoreboard

. . . .

1

Government Rubber Monopoly Nears End 5
Revision of Department Store Indexes

.

National Business Summary

.1 0

.

.

.

New Frontiers for Mineral Exploration

6

. 12

FINANCE • INDUSTRY • AGRICULTURE • TRADE
FOURTH

Vol. 35— No. 9

FEDERAL

RESERVE

DISTRICT

Federal Reserve Bank of Cleveland

Cleveland 1, Ohio

The Industrial Scoreboard
activity continued on a virtual pla­
B USINESS
teau during the second quarter of the year and

exhibited only the usual seasonal let-down in July
and early August. The pattern of activity in the
Fourth District followed closely the national trend.
Some evidence was accumulating, however, which
suggests an easing in the fourth quarter from the
record-breaking pace established in the first six
months of the year.
The Federal Reserve index of industrial produc­
tion averaged 241 (1935-39=100) during the second
quarter as compared with a 239 first-quarter average.
Production in the second three months, however, did
not quite return to the 243 peak achieved in March.
The nondurable goods industries turned in an espe­
cially strong second quarter, only a shade below the
.previous record established in the initial months of
1951. Durable goods output eased slightly.
Virtually full employment was experienced in the
period, with the number of employees in nonagricultural establishments edging up slightly. In July
the total reached 49.4 million (seasonally adjusted)
to set a new record. Unemployment at the same time
amounted to only 1.5 million persons which could
be considered a minimum to take care of normal job
turnover. Little further increase in the level of em­
ployment was foreseen by the major District indus­
tries in the third quarter.
The high rate of industrial activity raised the esti­
mate of gross national product to an adjusted annual
rate of $372.4 billion, an increase of $27.3 billion
from the comparable period of 1952, and up $9
billion from the first quarter. Much of the second
quarter increase, however, was due to the marked
rise in business inventories.



In the District, the principal soft spot continued
to be the bituminous coal industry. The earthen
dinnerware branch of the ceramic industry also ex­
perienced a private recession of its own.
For the second time since 1945, the steel in­
dustry has caught up with the demand for
its products. The first such occurrence was in early
1949, but that easing in the market was soon fol­
lowed by a lengthy steel strike, a recovery in con­
sumer durable goods, and the Korean conflict, all of
which combined to push demand above available
supply until only recendy.
First-half steel ingot production totaled nearly 58
million tons, the largest ever reported for a six-month
period. July and August also established new month­
ly records, and barring any unforeseen upsets, the
third quarter as a whole will be the best on record
for that time period.
Behind these imposing figures, however, are defi­
nite signs of easing in both the pace of production
and the demand for steel. Second-quarter operations
were 99 percent of capacity, following two successive
periods of 100 percent or better. The last week of
capacity operation was the week ended June 6. Since
that time, actual weekly production has never quite
matched scheduled output. July production was 93
percent of rated capacity and August output is esti­
mated at about 95 percent.
Part of the recent decline was due to summer
vacations, and to an unusual volume of repair and
maintenance work that had to be done at the mills.
The remainder was due to a slackening in the pres­
sure exerted by steel buyers for immediate delivery
of finished steel.

Steel

Monthly Business Review

Page 2

STEEL PRODUCTION
Ingots and Steel for Castings
Monthly 1951-1953

Source: American Iron and Steel Institute.
E—Estimated

By the end of August, few products could still be
reported as being in short supply. These would in­
clude some kinds of light plate, structural, oil coun­
try goods and heavy forging rounds. Both hot and
cold rolled sheets were easing rapidly, chiefly because
of reduced auto production schedules. The hot rolled
carbon bar shortage had virtually disappeared. Con­
tributing to this result was the disastrous fire at an
automatic transmission plant of a leading auto pro­
ducer; the destroyed plant had been a major con­
sumer of bars.
Steel orders for fourth-quarter delivery have defi­
nitely slowed down after an initial rush to get on the
books. The reduced flow appears to be the result
of many small factors, which added together, amount
to a noticeable tonnage. Among these factors are
the higher inventories of steel consumers, and slower
demand for such products as passenger cars, trucks,
farm equipment, major appliances, railroad equip­
ment, and containers.
New tonnage records for Great Lakes
shipments of iron ore, coal, and grain
have been established for the season
through July. The combined tonnage of these three
commodities transported during the first five months
of the shipping season was 87.4 million net tons, or
5.6 million net tons above the previous record for
the period established in 1944.
Lake ore carriers broke all records during August,
setting new weekly and monthly tonnage records for
shipments from Upper Lake ports. According to the
Lake Superior Iron Ore Association, shipments dur­
ing several August weeks exceeded the previous 1952
weekly record, while the total tonnage for the month
was 15.2 million gross tons, or 5 percent above the
Lake
Shipments




September 1, 1953

previous record established only the month before.
Tonnage records are foreseen for the year. Through
August 31, nearly 66 million tons of ore had
come down the lakes. Lake carriers recently revised
upward an earlier estimate for the year, i.e., from
100 million tons to 105 million tons. About three
months of navigation remain this year, and ore ship­
ments are already 5 million tons ahead of schedule.
The largest one-year total previously was the more
than 92 million tons of ore hauled in 1942.
Increased steel capacity and a high rate of oper­
ations has kept the demand for iron ore at record
levels. A number of new freighters added to the ore
fleet has made it possible to fulfill this demand. The
new ships not only carry more ore each trip than
the older ones, but they move it faster. The shorter
turn-around time further increases their annual haul­
age capacity.
This year’s pick-up in lake coal shipments is a
reversal of a two-year downward trend. More bitumi­
nous coal was loaded into vessels at Lower Lake
docks during the first seven months than was shipped
during the same 1952 and 1951 months. The first
seven months’ tonnage, however, was about four per­
cent below that of the comparable 1950 months.
Record automobile production in the second
quarter of the year was a major contributing
factor to the continuation of the nation’s high-level
business boom. The impact was felt by all the indus­
tries supplying raw materials and parts, and by finan­
cial agencies who were called up to finance the
wholesale trade in cars and their final purchase by
consumers.
Factory sales of passenger cars by United States
producers totaled 1,735,000 units in the second quar­
ter, a gain of 15 percent over the initial quarter and
42 percent above the year-ago period. For the first
six months, auto output totaled 47 percent more than
the same months of 1952. First-half sales were
slightly above the previous record established in 1950.
The high rate of production, however, had some
noticeable effects upon competitive conditions in the
market. Automotive News estimated that new car
stocks at the factory, in-transit, and in the hands of
dealers rose from 412,000 on January 31 to 596,000
by July 31. This was the highest level since late
summer of 1949, and represented more than a fiveweek supply at the July rate of sales. Stocks, how­
ever, were not evenly distributed. Several of the
smaller producers in July stopped production al­
together in order to work off excessive field stocks.
On the other hand, a major producer still believed
its dealer stocks were too low and was attempting to
increase them.
The first-half production surge was achieved chiefly
by the increased sales of the three major manufac­
turers. All but three of the smaller producers had
lower sales than in the previous year. As a conse-

Autos

September 1, 1953

Monthly Business Review

PASSENGER CAR PRODUCTION
Monthly 1950, 1952, 1953
THOUSANDS

THOUSANDS

. . . first-half production topped the previous 1950 record
by a small margin. Seasonal influences and recent produc­
tion difficulties suggest a lower rate of output in the last
half of the year.

Source: Ward’s Automotive Reports, Inc.
E—Estimated

quence, their share of the total market diminished
somewhat.
The high rate of new car sales to consumers also
had a depressing effect upon used car values. Used
car sales throughout the District, as well as the na­
tion, were generally sluggish; reported sales barely
kept pace with year-ago performance. Inventories
were high.
Consumers continued to rely heavily upon instal­
ment credit to finance car purchases. Automotive
instalment-credit outstandings reached $9.6 billion
at the end of June, for an average monthly rise of
about $250 million for the first half of the year.
Automobile credit outstanding on June 30 amounted
to about 3.9 percent of disposable personal income
as compared with 3.5 percent at the end of 1952.
Seasonal factors appear to be again exerting an
influence upon the automobile industry and JulyAugust production was somewhat below the secondquarter level as shown in the accompanying chart.
The destruction of an automotive transmission plant
in early August may cause some unanticipated loss
of production in both August and September. Makes
using this device accounted for about 15 percent of
July production. Because of emergency measures
taken, production losses should be substantially less
than what this proportion would seem to indicate.
Tire manufacturers, according to the Rub­
ber Manufacturers Association, produced
44.4 million passenger-car casings in the first six
months of the year, to beat the 1947 record by 12
percent and to score a gain of 21 percent over the
first half of 1952.
Second quarter output was pointed slightly down­
ward to check an inventory buildup that had been
Rubber




Page 3

taking place continuously since October 1952.
Monthly output receded from the record March level
of 7.9 million casings to 7.3 million units in June.
Demand for passenger car tires exhibited a strong
tone throughout the first six months of the year. The
new car market required 17.7 million units, a rise of
45 percent. The replacement market took 24.8 mil­
lion casings, or a gain of 10 percent over the corre­
sponding period of 1952.
Factory inventories at the end of June were down
6 percent from May to 12.9 million units, but were
49 percent above the year-ago level. Manufacturers
apparently are not concerned over the level of in­
ventories which are appreciably higher than in pre­
vious years. Larger stocks are deemed advisable to
service adequately the rising replacement market
and also to help level out manufacturing schedules.
Truck and bus casing production weakened
slightly in the second quarter as new truck output
slackened, and replacement demand continued below
manufacturers’ expectations. Output in the first half
of the year totaled 8.3 million units, down 3 percent
from 1952.
Total shipments of truck and bus tires, according
to the Rubber Manufacturers Association, rose 6 per­
cent in the first six months. Sales to the replacement
market rose 19 percent to 4.7 million units while
sales for original equipment were down 7 percent to
about 2.7 million tires.
Manufacturers5 truck and bus tire inventory at
the end of June had climbed to 3.4 million casings
and were 13 percent above the year-ago level. Stocks
amounted to nearly three-months’ supply at the June
rate of shipments.
Employment in Ohio’s rubber manufacturing
plants in July averaged 86,000 workers, or 6 percent
more than a year ago. The number of employees in
July, however, was 2.6 percent lower than in June.
The trend may continue downward somewhat dur­
ing the second half of the year since tire production
traditionally slacks off in this period.
New rubber consumption in the United States
totaled 730,000 long tons in the first six months, or
16.6 percent above the same 1952 period. The gain
was not distributed evenly as between the natural
and synthetic products. Natural rubber consumption
was up 33 percent, but synthetic rubber use increased
less than 8 percent.
Elimination of Federal controls on rubber usage
and the declining price of natural rubber have been
the chief factors in these trends. Stocks of synthetic
rubber are large, and some reduction in output is
anticipated in the fourth quarter of the year.
Shipments of machine tools appeared to
have finally turned down in the second
quarter, thus ending a continuous rise
that began in February 1950.
The second quarter shipments index, as compiled
Machine
Tools

Monthly Business Review

Page 4

MACHINE TOOLS
Index of New Orders and Shipments
(1945-1947=100)
Quarterly 1950-1953
PERCENT

PERCENT

. . . the peak of machine tool shipments appears to have
been reached in the first quarter of this year. Both orders
and shipments have declined in the past four months.
Source: National Machine Tool Builders Association.

by the National Machine Tool Builders Association,
averaged 357 (1945-47 = 100), or 2 percent lower
than in the first three months. The decline through­
out the quarter, however, was progressive so that
June shipments were off 9 percent from March.
New orders in the past quarter were off 8 percent
from the initial three months and averaged 265. As
a consequence, backlog of orders amounted to only
little more than seven months of production at mid­
year. A year ago, the machine-tool backlog was
about thirteen months.
The industry reports a good inflow of orders from
the automobile industry in recent months, as the
latter prepares for 1954 model production. Orders
from other industries have not been so promising,
and inquiries have slowed down. Military orders are
at a very low ebb. Hopes have dimmed for any
large-scale procurement of defense tools in the re­
mainder of 1953 for stand-by military production
facilities.
M.
Consumer takings of big-ticket houseHousehold
appliances have not fulfilled man. ..
ufacturers5 expectations so far this
year. Inventories were built up early
in the year, and production was curtailed. Stocks are
now being worked off, and output may rise moder­
ately from current levels if buyer interest is main­
tained.
Results of the 1953 Survey of Consumer Finances
indicated that a substantially larger proportion of
the spending units planned to purchase major house­
hold appliances during 1953 than so planned early



September 1, 1953

in 1952. The proportion planning such purchases
was, however, only a little larger than the percent­
age found by the 1950 Survey (which was con­
ducted before Korea).
Production of major household appliances during
the second quarter, after allowance for seasonal
movements, was about 6 percent below the relatively
high first quarter and roughly one-eighth less than
the near-record output of the second quarter of
1950. The only major exception to this general
slackening of production was the assembly of home
freezers which reached a new peak in May. In June,
however, output of this appliance also declined from
very high levels.
The sharpest second-quarter cutbacks, ranging up
to 40 percent, were made by the manufacturers of
ironers, driers and refrigerators. Drier output, al­
though more than half again the second-quarter 1950
rate, was more than one-third below the peak rate of
November 1952. Second-quarter production, by
major products, is compared with that of the first
quarter and of the near-record second quarter of
1950 in the table.
Production of radio and television sets has dropped
sharply this year. The seasonally adjusted index of
television output dropped 37 percent between Janu­
ary and June while radio set production dipped 24
percent.
Indications are that the downtrend continued into
July in most lines, but not much more than seasonally.
OUTPUT OF MAJOR APPLIANCES, RADIOS AND
TELEVISION SETS
Adjusted for Seasonal Variation
(1947-49 = 100)
Product
Major household
appliances...................
Cooking stoves.............
Driers............................
Freezers........................
Ironers..........................
Refrigerators................
Vacuum cleaners.........
Washing machines. . ..
Radios and television . .
Radios...........................
Television.....................

Index Percent Change From
2nd Quar. 1st Quar. 2nd Quar.
1953
1953
1950
121
102*
589
282
36
103
88
118
188
61
450

—6
+ 2
—25
+ 2
—40
—15
—8
—7
—27
—16
—30

— 12
— 18
+ 53
+112
— 58
— 36
— 14
—0—
— 9
— 29
— 1

Source: Board of Governors of the Federal Reserve System.
* April-May average. June data not available.
(CONTINUED ON PAOE7)

September 1, 1953

Monthly Business Review

Page

5

Government Rubber Monopoly Nears End
I HE important rubber manufacturing industry in
this District has long been a strong advocate of
the sale of government-owned synthetic rubber pro­
ducing plants to private industry. That goal is now,
after long and sometimes bitter negotiations, in sight.
On August 7, the President approved the rubber
producing facilities disposal act of 1953, providing
the way for the Government to step out of the syn­
thetic rubber-producing business. Because of the
importance of this war-born industry to national
security, and because production of synthetic rubber
to date has been a Government-controlled monopo­
ly, any disposal plan has had to be contemplated in
the light ot its effect on both the foreign and the
domestic policy of the nation.
From the point of view of national security, the
primary requisite of a disposal plan is that it ensure
that synthetic rubber will be available for defense
purposes, should the need arise. To this end, the
present Act requires that the facilities may be sold
only to financially responsible persons with the “tech­
nical competence (but not necessarily experience)
necessary to operate a rubber-producing facility,”
who actually intend to produce rubber or its com­
ponent materials. A national security clause is to be
written into all sales contracts which will guarantee
prompt availability of the rubber-producing facilities
for a period of ten years.
On the purely domestic side, the Act is chiefly
concerned with preventing any person or group
from obtaining or creating a monopoly of rubber
production. The announced purpose of the Act,
aside from its national security aspects, is to develop
a “free, competitive, synthetic rubber industry.” The
present antitrust laws are to prevail, regardless of the
terms of any sales contract, in the operation of any
of the facilities. There are, of course, restrictions
preventing any person with a private interest in the
rubber industry from serving or being employed by
the Government in negotiating contracts.
However, beyond the above requirements, no spe­
cific terms for ensuring a free and competitive
industry are laid down: rather, each prospective
purchaser is to outline his plans for making his rub­
ber output “available for sale to small business
enterprises.” The opportunity which would thus be
provided for small users to obtain a “fair share” of
production at “fair prices” is to be one of the criteria
to be used in selecting purchasers.




The negotiation of sales is to be placed in the
hands of a commission made up of three disinterested
persons appointive by the President, but all contracts
are to be reviewed by, and may be rejected by, the
Congress. According to the timetable set forth in
the Act, January 31, 1955, (or about 18 months
from the date of the Act itself) is the final date set
for the commission to submit, to both Houses of
Congress simultaneously, a full report on all sales
contracts it has negotiated, along with its recommen­
dations. Congress will have two months (60 days)
in which to disapprove the recommendations of the
commission. Therefore, the ultimate date by which
sales may be concluded under this Act would be
about April 1, 1955. Barring further acts of Con­
gress, any facilities not disposed of under this legis­
lation are to be taken out of production and placed
in standby condition. They may not be sold subse­
quently for a period of three years.
Involved in the disposal plans are about 25 sepa­
rate facilities with an original cost of approximately
$500 million and a maximum annual output of
950,000 long tons of synthetic rubber. Actual 1952
production was about 700,000 long tons, or about
the same as natural rubber imports.
Only a little over half of the plants actually pro­
duce rubber itself, the rest of the facilities being de­
signed to turn out feedstock for the rubber-producing
plants.
Five of the for-sale plants are either in the Fourth
District, or located in adjacent parts of West Virginia
and Kentucky. Four are rubber-producing facilities
having 22 percent of the national synthetic rubber
capacity; the other is one of the largest producers of
alcohol butadiene, a component of one of the highercost processes which may not be of practical value
in peacetime. All but one of the remainder of the
Government-owned facilities are located in the South­
west — Louisiana, Texas, and California.
Up to the present, synthetic rubber under Govern­
ment management has quite consistently undersold
natural rubber. At times, the price difference has
been spectacular, with natural rubber in periods of
scarcity costing as much as four times the price of
synthetic. More recently, however, natural rubber
has approached the current synthetic price of about
23 cents per pound. There has been much discussion
pro and con as to whether private operators could
profitably run the synthetic plants and maintain the
current price, or whether private operations will
necessitate a price increase.

Monthly Business Review

Page 6

September 1, 1953

Revision of Department Store Indexes
ORDER to take account of the latest available
I Ninformation
on seasonal patterns of monthly

changes in sales and stocks, a revision has been made
in the seasonally adjusted indexes of sales and stocks
of Fourth District department stores. The revision
is of moderate extent and applies to certain monthly
values from January 1950 to the present. Concurrendy, revisions are being made in the seasonally
adjusted department store indexes of several other
Federal Reserve districts as well as in the United
States totals. (See Federal Reserve Bulletin, Au­
gust 1953.)
The tables below show the indexes of sales and
stocks of Fourth District department stores from Jan­
uary 1948 to date, incorporating the revisions ap­
plying to months beginning with January 1950.
Accompanying charts portray the character of
changes involved. Seasonal patterns are plotted be­
fore and after the revision, with the broken lines

indicating the revised values. The seasonal patterns
are expressed in terms of monthly seasonal-adjustment factors. (Such “factors” are indicators of typi­
cal seasonal variations in relation to an average
monthly performance taken as 100. Thus, the De­
cember sales factor of 166 indicates that sales in that
month have been found ordinarily to exceed the aver­
age monthly sales of the year by 66%. An unad­
justed index of sales for December of a given year
is, therefore, multiplied by the fraction 100-166 in
order to obtain the seasonally adjusted index for that
particular month.)
Previously published unadjusted indexes of sales
and stocks remain unaffected by the current revision.
It will be noted from the chart showing the sea­
sonal pattern of sales, that the January adjustment
factor has been raised by two points while the factor
for May has been reduced by two points. Likewise,
the September factor has been lowered by one point,

SALES
FOURTH DISTRICT DEPARTMENT STORES
Revised Index of Average Daily Sales
1947-49 = 100
(Adjusted for Seasonal Variation)
Year
1948..........
1949..........
1950..........
1951..........
1952..........
1953..........

Jan.
99
107
96
132
112
113

Feb.
104
103
98
120
108
115

Mar.
103
100
98
104
106
116

Apr.
102
106
100
108
104
105

May
103
100
102
106
106
115

June
106
98
103
106
112
118

July
108
97
126
107
105
114

Aug.
107
95
116
108
113

Sept.
105
94
112
110
106

Oct.
113
93
105
110
115

Nov.
103
95
88
114
113

Dec.
102
98
112
109
117

Sept.
107
99
111
124
111

Oct.
105
99
117
118
112

Nov.
109
96
121
114
113

Dec.
108
98
123
118
112

STOCKS
FOURTH DISTRICT DEPARTMENT STORES
Revised Index of Month End Value
1947-49 = 100
(Adjusted for Seasonal Variation)
Year
1948.
1949..........
1950..........
1951..........
1952..........
1953..........

Jan.
103
103
99
126
114
114




Feb.
103
101
99
128
112
115

Mar.
105
103
97
135
110
113

Apr.
108
98
99
136
110
114

May
106
103
101
137
109
117

June
108
102
100
136
107
122

July
110
100
99
136
113
124

Aug.
110
98
106
130
109

Monthly Business Review

Septem ber 1, 1953

SALES
Monthly Seasonal Pattern
Fourth District Department Stores
AVG. MO. SALES * 100

Page 7

STOCKS
Monthly Seasonal Pattern; End-of-Month Values
Fourth District Department Stores

*VG. M° - SALES - I 0 0

* Factors shown for March and April are “basic”; in com­
puting the index these two factors are varied each year
depending on the date of Easter.

while the October factor has been raised by one
point.
In the case of the seasonal pattern of stocks, the
February factor has been reduced by one point, while
the April factor has been raised by one point. Also,
the September factor for stocks has been raised by

one point, while the October factor has been low­
ered by one point.
These are the only changes involved.
The adjustment factors shown in the charts will
be used henceforth, until further notice, in comput­
ing the adjusted indexes of sales and stocks of Fourth
District department stores.

INDUSTRIAL SCOREBOARD
(CONTINUED FROM PAGE 4 )

The paint and varnish industry continued to operate at satisfactory levels
throughout the second quarter. Sales
for this period, nationally, averaged 4 to 5 percent
higher than a year ago. The increase was due solely
to improved industrial business which was up about
16 percent while trade sales held about even or were
slightly lower.
Retail paint dealers reduced inventories somewhat
as consumer sales were reported to be excellent.
Dealer stocks are believed to be near minimum levels.
There has been no let-up in sales of paint to home
owners who do their own work, a volume which is
probably considerably greater than that now provided
by professional painters.
Paint and
Varnish

The earthen dinnerware branch of the
ceramics industry, largely centered in
this District, experienced a very poor
second quarter, perhaps the worst since 1945. Retail­
ers were reported to be reducing inventories; new
orders have been very slow. As a consequence,
dinnerware plants closed from two weeks to a month
Ceramics
and Glass




to take care of vacations and lack of orders. Some
plants have continued to operate at slow schedules,
but have piled up considerable inventory as a conse­
quence. Such stocks should be worked off with the
seasonal increase in business that ordinarily takes
place in the second half of the year.
Glass container manufacturers, however, came
within one percent of equaling the record secondquarter production of 1951; shipments were only
three-tenths of one percent below that same record
period. Compared with the second quarter of 1952,
production this year was up 8 percent and shipments
gained nearly 3 percent. Inventories at the end of
June totaled 10.3 million gross containers and were
the largest ever for that month. Stocks, however,
amounted to less than one month’s supply at the
June rate of sale, and did not appear excessive.
Demand for flat glass — both plate and window—
continued very strong for District producers, as the
building boom continued unabated. Replacement
demand was likewise strong as it usually is in a period
of high or rising incomes. Automotive glass producers
likewise shared the auto-production boom, plus a

Page 8

Monthly Business Review

little more, as the amount of glass used per vehicle
continued to rise.
Coal mining continues to be out of
step with the over-all march of ac­
tivity. Bituminous coal output at
Fourth District mines was little changed from last
year’s low levels during the first seven months of
1953. During this period, monthly output averaged
14.3 million tons—the same as the very low monthly
average for the entire year of 1952 which included
the low production months during the steel strike.
The coal picture is slightly better locally than it
is nationally. Sustained high demand by electric
utilities and steel mills in the District, coupled with a
slight pick-up in coal shipments up the lakes, has
boosted the District’s share of national output to 39
percent for the first time since 1947. Last year it
had dropped to a new low of 37 percent.
During the first seven months, an estimated 100.2
million tons of soft coal were taken out of the Dis­
trict’s mines. This compares favorably with last
year’s strike-reduced total of 98.7 million tons for
the same seven-months period, but is 11 percent
below the same 1951 months when 112.4 million
tons were mined.
Bituminous
Coal Output

The expansion program undertaken by the
electric utilities during the past few years
is being reflected in the statistical measure­
ments of power output. Stimulated by heavy indus­
trial demand, utilities in Ohio, Pennsylvania, and
Kentucky followed the national pattern by setting
records for the output of electric power in each of
the first six months of 1953. First-half totals for the
combined output of the three states show an increase
of 8.5 percent over power generated in the corre­
sponding 1952 period, although part of the margin
is ascribable to last year’s slowdown due to the steel
strike. United States production of electric energy
by electric utilities for the same period was up 11.4
percent from a year ago. Substantial expansion of
capacity in the relatively underdeveloped South and
Pacific Coast areas helped to account for the bulge
in total United States output.

Electric
Power

Construction activity in the Fourth
District, as measured by F. W. Dodge
contract award data, will set new
records this year. Due mainly to the
large volume of contracts let for the Pike County
atomic energy plant and for highway construction,
the aggregate dollar volume of contracts awarded
during the first seven months was 37 percent above
the same 1952 months. Although activity has re­
mained high in nonresidential and public works con­
struction, home builders recently have eased up from
the fast pace of the first four months.

Construction
Contract
Awards




September 1, 1953

Nonresidential building contracts let during the
January-July months totaled over $687 million, top­
ping the twelve-month totals for all previous years
except 1951. In addition to the A-plant awards,
which have pushed the dollar volume of manufactur­
ing building contracts to new record levels, contracts
for school buildings awarded through July exceeded
the record dollar total of the similar year-ago months
by 24 percent, and commercial building awards were
near 1951 peak levels. Other nonresidential build­
ing activity was at high, but below record, levels.
Public works awards, paced by highway contracts,
were 64 percent above the comparable year-ago
period during the first seven months. With the bulk
of the Ohio Turnpike awards yet to be let, activity
in this segment of heavy engineering construction
should be sustained at current record levels for some
months to come.
Since May, the dollar volume of residential build­
ing contract awards in the District has fallen short
of the record year-ago pace, but the sustained high
level of awards during the first four months of the
year helped keep the year-to-date total at the begin­
ning of August slightly ahead of a year ago. More
dwelling units were put under contract in the first
seven months than in any other comparable period
except 1950. However, the units were larger on the
average, and the total floor area of residential build­
ings put under contract through July topped the
previous record 1950 period by one percent. The
easing of activity by speculative builders in recent
months will leave the 1950 record unbroken by yearend, however, if the downtrend continues for the
remainder of the year. Speculative building of singleand multi-family units, as indicated by contract
awards, has dropped below 1952 levels the past
several months, while construction of one-family
houses for owner occupancy (which normally account
for less than a third of the total) has continued at
record levels.
Public and private utility awards in the Fourth
District make up the only major group where con­
tracts were not let in greater dollar volume than a
year ago. Through July, District utility awards were
9 percent below the same 1952 months, and only
about half the 1951 volume.
Portland cement production at Fourth Dis­
trict mills averaged 7 percent above the
comparable 1951 period during the first six months,
setting a new output record for the first half of 11.2
million barrels. Output during the second quarter
held relatively steady at the 2-million-barrel-a-month
level, nearly a third above the year-ago rate but only
about 86 percent of capacity as estimated at the
beginning of the year.
Through the first six months, shipments of finished
cement were running 12 percent above the compara­

Cement

September 1, 1953

Monthly Business Review

ble year-ago period and one percent above the simi­
lar 1951 months. (Shipments last year were affected
by the steel mill strike which closed down several
cement mills affiliated with steel companies and also
slowed some construction projects because of the tem­
porary shortage of steel.) Mill stocks of finished
cement at the end of June were considerably above
those of recent years, standing 27 percent above the
June 1951 total and 16 percent above the same 1952
month.
The more than a month’s supply of cement in
stock, together with operations at less than capacity,
would seem to indicate an adequate supply of cement
in the District for the balance of the construction
season.
Business Although still at relatively low levels, the
Failures number of industrial and commercial fail­

ures in the Fourth District increased dur­
ing the first seven months of the year, reversing a
downward trend that has persisted since 1950. The
increase in the number of business failures in the Dis­
trict this year parallels the rise in business mortality
nationally.
The trend of the aggregate dollar volume of lia­
bilities of the concerns involved in court proceedings
or voluntary actions, likely to end in losses to their
creditors, has diverged from that of the number of
failures, according to the information compiled regu­
larly by Dun and Bradstreet, Inc. In the Fourth
District and nationally, liabilities dropped sharply in
1950 but have risen each year since, including early
1953. It is hard to tell just how much of this upward
trend is due to changing price levels.
In the Fourth District, 209 business failures with
liabilities totaling $10,650,000 were recorded during
the first seven months of the year. This compares
with 313 failures with liabilities of $15,485,000 in
all of 1952, and 679 failures with liabilities of
$21,852,000 during 1949, when failures were at the
top rate of the postwar period.
With the exception of some weakness
in J une> the 22-commodity daily in­
dex of spot market prices has remained
relatively stable since mid-April. Prices of individual
products have been divergent.
Farm-product prices have been generally depressed
by the weight of high production and shrinking ex­
port demand, despite a continued strong demand
from domestic industry and consumers. However,
prices of commodities experiencing even minor sup­
ply problems have been quick to turn up again. Cocoa,
beans, hogs, lard, and domestic sugar are examples.
The growing list of commodities selling at or be­
low prices prevailing before the beginning of the
Korean W ar suggests that the correction from the

Commodity
Prices



Page 9

speculative surge of prices after that event has been
fairly well accomplished. Nearly half of the 22 sensi­
tive commodities comprising the index have now
receded to pre-Korean levels. Of these, tin, rubber,
steers, and wheat have displayed consistent weakness
in recent months. Burlap, hides, tallow, cotton,
cottonseed oil, and zinc have been holding relatively
steady.
The general wholesale price index remained vir­
tually stationary during the first half of the year,
varying only from 109.4 to 110. The slow upward
movement of the prices of most manufactured prod­
ucts was largely offset by declining farm prices. In­
creases in steel, oil, aluminum, appliances, and chemi­
cals were notable, while beef cattle and grains have
led farm and food prices downward.
The offsetting industry-farm relationship appeared
to end in July when commodity prices generally, and
farm prices in particular, staged a decisive rally. The
wholesale price index advanced 1.3 percent, the
largest monthly rise since February 1951. The full
effect of the June advances in steel prices was ap­
parently registered in July. In August, prices again
appear to have leveled off.
Consumer prices have risen steadily since February to reach a new all-time peak in July. In spite
of lower prices received by farmers, retail food prices
have continued irregularly upward. Rent and hous­
ing costs have also risen, partly as a result of the
general abandonment of rent ceilings. The number of
complaints as to rent increases in major District cities,
however, has been very small, and reported rent
increases have been generally moderate.
The value of business inventories,
paced by rising stocks held by manu­
facturers of durable goods, have continued to estab­
lish new monthly records. The Department of Com­
merce estimated manufacturers’ stocks at the end of
July as $45.7 billion, after seasonal adjustment.
Heavy inventory investment accounted for much of
the second-quarter gain in gross national product, as
previously noted. Yet while inventories are large,
they do not appear to be excessive unless confronted
with a sudden drop in business sales.
Inventories

On August 12, the first anniversary of
the $1,219 million gaseous diffusion
plant near Portsmouth, an estimated
8,800 workers were employed on the plant site. The
tempo of construction activity was increasing daily,
moving rapidly towards the 30,000-worker peak
expected in early 1954.
The 3,700-acre plant site in Pike County has
already been transformed from a farming area into
an industrial site. Many temporary buildings have
been erected, and iron workers are putting up the
A-Plant's
First Year

Monthly Business Review

Page 10

framework of the permanent structures. Miles of
roadway have been built within the area. Power
lines emanating from the plant’s own switching sta­
tion carry electricity where it is needed. Freight
cars are moved into the area to unload tons of build­
ing materials near the job. Several classes at the
training school for permanent plant-operations per­
sonnel are already under way.
Business activity in the four-county A-plant area

September 1, 1953

has mushroomed. Many new businesses have been
started, and many large concerns supplying labor
and materials to the plant have opened local offices.
During the first ten months of the project, payrolls
at the plant site topped $9 million. Practically every
merchant in the area has benefited. Department
store sales in Portsmouth, the area’s largest metro­
politan center, increased 23 percent in the first year,
for about three times the rate of gain of department
store sales throughout the Fourth District.

SUMMARY OF NATIONAL BUSINESS CONDITIONS
Released by the Board of Governors of the Federal Reserve System

Industrial production in July and August showed
about the usual seasonal changes from the advanced
June level. Crop prospects have improved and as of
August 1 output was forecast as equal to last year’s
large volume. Total retail sales in July continued
substantially above a year ago; sales at department
stores in July and August have been moderately be­
low earlier high levels. Consumer prices rose further
in July; wholesale prices also rose in July but have
changed little in August.
Industrial production

The Board’s seasonally adjusted index of indus­
trial production in July was 233 per cent of the
1935-39 average as compared with 240 in June. The
dip in July was due to plant-wide vacations in im­
portant manufacturing industries and in coal mining
which are not adequately reflected in the present
seasonal adjustments for the production index. In
August the index is expected to recover to 238.
While activity in most consumer and producer
durable goods industries declined seasonally in July,
passenger auto assembly was maintained at the high
second quarter rate and truck output recovered
sharply. In August auto output has declined moder­
ately but has remained at a very high level for this
period of the year. Production of household goods,
after allowance for seasonal changes, has continued
near the reduced May level. Farm machinery out­
put has apparently been reduced further. Steel out­
put has been about 95 per cent of January 1 rated
capacity in August, as compared with 93 in July and
97 in June.
Output in nondurable goods industries generally
recovered in late July and early August, following
sharp seasonal curtailments in the first half of July.
Paperboard production in early August was at a
new peak rate.
Minerals production apparently recovered in
August to about the high June level, as coal output
recovered sharply after the vacation shut-down in
early July and crude petroleum output rose further
to new record levels.



Construction

Value of construction contracts awarded in July
increased sharply from the reduced June total, re­
flecting in part many large awards for business prop­
erties. New housing starts declined slightly further
in July to 96,000 units compared with about 103,000
in the preceding month and also in July 1952. Value
of construction work put in place increased less than
seasonally in July but continued appreciably larger
than a year earlier.
Agriculture

Crop prospects improved during July, especially
for cotton, and as of August 1 total crop production
this year was officially forecast as equal to last year’s
large volume. Quotas limiting wheat plantings this
autumn and next spring were approved by farmer
vote on August 14.
Total meat production in the first part of August,
seasonally adjusted, increased from the May-June
level, with a gain in pork more than offsetting a
small decline in beef. Total meat output in the first
3 weeks of August was 15 per cent above the year
ago level. Egg production in July showed a smaller
decline than usual and exceeded the year ago level
by 5 per cent.
Employment

Seasonally adjusted employment in nonagricultural
establishments rose further to a new peak of 49.7
million in July, reflecting moderate gains in most
lines. Average hourly earnings in manufacturing in­
dustries advanced one cent further in July to $1.77,
while average weekly earnings declined slightly re­
flecting a small reduction in the workweek. Unem­
ployment at 1.5 million in early July was little
changed from June and 400,000 below the level of a
year ago.
Distribution

Seasonally adjusted department store sales in the
first three weeks of August remained near the mod­

Monthly Business Review

September 1, 1953

erately reduced July level. In July sales of automo­
tive dealers and most other retail outlets showed
little change, and total retail sales continued close
to the advanced June level and substantially .above
a year ago. Stocks at department stores are estimated
to have increased slightly further in July after sea­
sonal adjustment.
Commodity prices

Following an advance of 1.3 per cent in July to
the highest level since October 1952, the average
level of wholesale prices has changed little. After
mid-July steer prices declined slightly while prices
of most other grades of livestock lost all the earlier
sharp advance. Wheat prices declined temporarily in
early August reflecting uncertainty over prospects for
restrictions on next year’s plantings. Following a
rise in July, average prices of industrial materials
have been maintained. Prices of copper, tin, and
paperboard have strengthened recently and lead
prices have continued firm. Markets for scrap metals
have weakened somewhat.
Consumer prices rose somewhat further in July,
reflecting mainly continued gains in rents and serv­
ices. Retail food prices changed little.




Page 11
Bank credit and reserves

Total loans and investments at banks in leading
cities declined moderately in late July and the first
three weeks of August, reflecting primarily a reduc­
tion in holdings of U. S. Government securities.
Bank loans to businesses increased as the seasonal
credit expansion, particularly to food processors, be­
gan; loans to public utility concerns also rose. Real
estate loans increased further, and banks added to
their holdings of corporate and municipal securities.
The rise in “other” loans, largely consumer, slackened
appreciably.
Member bank reserve positions were somewhat
tighter throughout most of August. Gold and cur­
rency outflows drained reserve funds, and Treasury
deposits at the Federal Reserve Banks were main­
tained at generally high levels. The Federal Re­
serve purchased a small volume of Treasury bills, in
part under repurchase contracts with dealers.
Security markets

Yields on high-grade securities were generally
stable during the first three weeks of August. The
Treasury offered a 1-year 25/s per cent certificate in
exchange for 2.9 billion dollars of certificates matur­
ing August 15.

Monthly Business Review

Page 12

September 1, 1953

New Frontiers for Mineral Exploration
By CLYDE WILLIAMS, Director, Battelle Memorial Institute

About twenty-three h u n d r e d
years ago, Alexander the Great, as
the legend goes, sat down and
wept because he had no new terri­
tories to conquer. However, be­
yond the obvious limits of terri­
tories explored during his time, we
all know that more than half of the
earth’s lands were uncharted and
unknown.
In the conquest of the earth’s
minerals, the modern prospector is
not the weeping kind. Unlike Alex­
ander the Great, he is breaking
beyond the confines of the obvious. He is thinking more
of searching for deposits that are lower in grade, buried
deeper below presently mined surfaces, unknowingly ob­
scured through association with other materials, or hidden
in areas previously considered impractical for prospecting.
Over the past quarter-century, we have been experi­
encing a Technological Revolution through which our eco­
nomic system has changed from one based primarily on
rich natural resources to one based primarily on science
and technology. A vast storehouse of new knowledge has
been built up in physics, chemistry, metallurgy, and in
their engineering applications. The application of this
knowledge to prospecting will continue to open new
frontiers for mineral exploration.
One of the greatest hopes for progress in modern pros­
pecting lies in fundamental and applied research in geo­
physics, the science that treats the use of physical instru­
ments to detect geological features which are not directly
visible. For example, fundamental research is needed in
seismic and electrical methods of exploration to increase
the accuracy and detail-recording power of present instru­
ments. One possibility for increasing this power in the
seismograph exists in the development of a controlled
energy source. The dynamite now used has such variable
energies and frequencies that it is difficult to compare the
energy received with that released at the source. Recent
advances in electrical engineering indicate that largeforce transducer types of motors can be constructed that
may provide a controlled energy source, although only
at relatively shallow depths. Such motors might make
possible more detailed studies of how sound waves are
affected by various rock properties as, for example, poros­
ity, water content, and density. This knowledge would
enable a more detailed geological interpretation of the
rocks traversed by sound waves. In turn, the chances of
locating hidden or disseminated ore bodies would be
greatly enhanced.
A number of other opportunities exist for improve­
ments in present instrumentation. The miniaturization
of commonly used geophysical instruments might lead to
useful information in bore-hole analyses. If the power
sources used in electrical prospecting instruments could
be provided with more output voltage, these instruments
might be useful in obtaining information at greater depths.
Editor’s Note—While the views expressed on this page are not nec­
essarily those of this bank, the Monthly Business Review is pleased
to make this space available for the discussion of significant develop­
ments in industrial research.




“Electronic brains” might also be adapted to the record­
ing of geophysical data to provide more rapid interpre­
tation of this information. If a truck-mounted, total-field,
continuous-reading magnetometer could be developed, it
would facilitate magnetic prospecting.
In addition to geophysics, another great hope is geo­
chemistry, the science that treats the distribution and rela­
tionships of the elements making up the earth’s crust.
Although still in its infancy, geochemistry is likely to
grow rapidly as an exploration technique in mineral pros­
pecting. One use of this approach is to find clues to the
presence of valuable hidden ore bodies by chemical
analysis of soils, apparently barren rocks, the waters of
lakes and streams, and even the leaves and stems of plants.
When minute quantities of useful metals are found and
their locations are plotted on detailed base maps, careful
evaluations sometimes reveal a “hot spot” or “halo” wor­
thy of further exploration by surface trenching or diamond
drilling.
However, to make more intelligent estimates of where
geochemical surveys might most profitably be carried out,
more basic information is needed on the chemical and
physical relationships of minerals and aggregates of min­
erals or rocks. From accumulated observation and study,
il is known that some natural iron sulfides contain cobalt
and nickel, that some natural zinc sulfides contain cadmium
and germanium, and that some natural lithium silicates
contain rubidium. The metals cited do not form definite
compounds of their own in these occurrences, but are
hidden in the atomic structure of relatively common min­
erals. It is also known that concentrations of chromium
and titanium may be associated with heavy, dark igneous
rocks called gabbros, that concentrations of tin, tungsten,
tantalum, and columbium may be found in or near lightcolored igneous rocks called granites, and that germanium
may be present in certain coals. These typical observa­
tions, however, provide only rough ideas about the dis­
tribution and relationship of elements in the earth’s crust.
More basic laboratory research in mineralogy and crystal
chemistry would bring a better understanding of such
relationships. This knowledge could explain why ore is
where it is and, indirectly, aid in selecting the most prom­
ising areas for geochemical surveys.
Since the end of World War II, new thinking has been
applied to minerals exploration. The need for new think­
ing has become evident by the extensive depletion of
known mineral deposits. Mining companies have devoted
time, energy, and large sums of money to the development
and use of new methods for geophysical and geochemical
prospecting. The Geiger-Mueller counter and the scintil­
lation counter have proved valuable tools for discovering
radioactive minerals. The possibilities for greater use of
colored aerial photography and the helicopter have taken
on increased significance in the exploration of areas pre­
viously considered impractical for prospecting. Important
advances being made in the processing of low-grade ores
have been encouraging the search for low-grade mineral
deposits. An ever-widening interest is being shown in
the necessity for more fundamental studies on the origin
and formation of ore bodies. Thus it appears that the
unlocking and economic winning of the earth’s undiscov­
ered mineral treasures will be limited only by the extent
to which man applies science and technology to the de­
velopment of new methods of discovery and treatment.