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Assistant Federal Reserve Agent

MONTHLY BUSINESS REVIEW
Covering financial, industrial, and agricultural conditions
in the
Fourth Federal Reserve District
Federal Reserve Bank of Cleveland
VoL12

Cleveland, Ohio, September 1, 1930

The level of general business in the Fourth District
as a whole declined sharply in July, partly as a result of
the shut-down in the automobile industry, and the un­
favorable drought situation which developed in agricul­
tural localities, particularly in the central and southern
parts of the District. The drop, although partly sea­
sonal in character, was much more pronounced than in
other recent years.
Some improvement in several lines was recorded in the
tart part of August as compared with the July rates, but
it Is too early to state whether this change was more
than seasonal.
The worst drought in this section in 30 years was re­
lieved by light rains in early August, although the situa­
tion In many counties is still very unfavorable. While
the effect of this condition so far on business has been
mostly psychological and probably somewhat over-exaggerated, it no doubt has affected buying power of some
farm communities.
Employment in July declined about four per cent
from June and compared with an average drop of one per
cent in the past five years. Payrolls showed a greater
decline, indicating that many shops reduced the number
of hours worked rather than the number of men em­
ployed. An improvement occurred in August, however,
with the resumption of operations at many plants.
According to the Bureau of Labor, wholesale prices fell
2.8 per cent in July, with food prices down 4.5 per cent
from one month ago. These declines continued in early
August, but were somewhat modified by the Increase in
prices of some farm products.
Department stores, feeling both the effect of reduced
employment, payrolls and commodity prices, reported dol­
lar sales 12.7 per cent below July, 192$, and sales for the
t o d seven months 7.7 per cent under the same period last
year. Installment sales at these stores have shown pro­
portionately larger declines. The declines from 1929 are
a result of a combination of both factors, but the amount
each has contributed to the falling-off can only be roughly

estimated.

Although money rates are generally low, real estate
operations continue in small volume and building, partic­
ularly residential, still shows a downward trend. The
large amount of public construction work has maintained



No. 9

total building operations at a level eleven per cent below
last year.
Credit conditions, both at member banks and the re­
serve bank, continue easy. Demand for funds for com­
mercial purposes has not increased and collateral loans
at reporting member banks have shown little change. In­
vestments and deposits, on the other hand, have increased.
Demand for funds at the reserve bank declined, discounts
on August 20 being the lowest since 1917.
There was a greater than seasonal increase reported
in July shoe factory operations in this District, and an
improvement in tire sales. A greater number of inquiries
for machines and machine tools was also reported.
FINANCIAL.
Other than a further reduction in money rates, con­
tinuing the downward trend which characterized the first
seven months of this year, and an increase In deposits,
little change in financial conditions in the Fourth Dis­
trict has occurred in the past month. Rates on prime
commercial paper now range from 3% to 6 per cent in
the larger banking centers as against 5*6 to 6 per cent
last year. Collateral loan rates are 4% to 6 per cent.
An advance in the New York call money rate was reported
in mid-August, but it has since declined to two per cent,
the rate prevailing generally since June.
These lower rates have had no particular effect on
trade and Industry as yet, there being little demand for
funds for any purpose. Collateral loans of reporting
member banks in leading cities showed no change from
last month and are In about the same volume as at the
beginning o f the year and in August, 1929. "A ll other”
loans declined further and on August 20, at $757,000,000, compared with $798,000,000 in January and $831,000,000 in August, 1929. In most past years these loans
have increased In the spring, slackened in the summer
months, and again increased In early fall, thus following
to some extent the course of industrial activity, but so far
this year only a downward trend has been shown. As
has been pointed out before, banks have partly off-set this
decrease in demand for funds by increasing their Invest­
ment holdings, which, on August 20 were $175,000,000
higher than in January and at record levels for all time.
Deposits at reporting member banks showed some
rather large fluctuations in the month ended August 20,
but In the main continued the upward trend noticed since
January. Demand deposits, after increasing sharply in

2

THE MONTHLY BUSINESS REVIEW

the last week of July declined in the following week and
on August 20 were slightly lower than on July 23. They
are $78,000,000 higher than one year ago and about
$140,000,000 higher than at the beginning of 1930. Time
deposits continued the almost uninterrupted rise which
started in January, part of which has been due to an ex­
pansion in savings deposits, but other forms of time de­
posits have accounted for most of the growth. Since Jan­
uary there has been an increase in this item of $90,000, 000 .
This large increase in total deposits (about $225,000,000) coupled with the decreased demand for loans of all
types, besides providing surplus funds for investment by
member banks, has enabled them to improve further their
reserve position and reduce their indebtedness at the
Federal Reserve Bank of Cleveland to the lowest level
since 1917. Reporting member banks in leading cities
were borrowing only $4,223,000 on August 20 while loans
to all member banks in the District on the same date
were $13,796,000. One year ago bills discounted for all
member banks totaled $73,090,000. The drop in dis­
counts in the past few weeks has been seasonal since
the demand for funds from member banks in July and
August in past years has usually lessened. In the latter
part of August or early September an increase has been
shown in this item in other years.
BANKING OPERATIONS
Federal Reserve Banks
Federal Reserve
Bank o f Cleveland
Federal Reserve System
(In Millions)
(In Millions)
Aug. 20. Aug. 21, July 23, Aug. 20, Aug. 21, July 23,
1930
1929
1930
1930
1929
1930
2,939
2,954
3,024
322
300
330
Gold Reserves .............
986
196
191
17
73
Discounts .....................
14
132
151
14
159
3
Acceptances —.............
15
602
149
576
55
29
U. S. Securities .........
58
Total Bills and securi­
965
1,283
925
87
105
ties ............................
87
Federal Reserve notes
186
1,324
1,823
1,356
193
in circulation .........
186
2,469
2,387
2,485
203
190
Total Deposits .........
210
REPORTING MEMBER BANKS
Fourth District
United States
(In Millions)
(In Millions)
Aug. 20, Aug. 21, July 28, Aug. 20, Aug. 21, July 23,
1930
1930
1930
1929
1929
1930
8,315
7,513
8,398
738
733
Loans on securities.....
738
8,480
9,432
8,454
772
831
757
All other ......................
16,795
16,946
1,563
1,510
16,852
Total loans ...... ............ 1,495
6,248
774
6,340
5,488
637
777
Investments .................
13,626
13,068
1,066
1,147
13,692
Demand deposits ......... 1.144
6,730
7,400
998
7,405
950
Time deposits ................ 1,015




The volume of reserve bank credit outstanding has
been maintained in the past few months by increased hold­
ings of government securities and, in the past few weeks,
of acceptances, but the total is nevertheless $18,000,000
under last year at this time.
Federal reserve notes in circulation have shown very
little change (other than seasonal) in the past three
months and at $185,629,000 on August 20 compared with
$192,943,000 last year. Reserve deposits have necessarily
expanded because of the increase in deposits at member
banks.
Commercial failures showed an increase of 18 per cent
in July compared with the same month last year, but in
the first seven months of this year there have been only
two per cent more failures than in the corresponding
months of 1929. Liabilities of defaulting concerns have
been somewhat larger than a year ago.
MANTJFACTTJRING

Iron,

Complete dullness in both demand and
production continued in the iron and
steel industry in the Fourth District in
the month ended August 15. The following week, how­
ever, seemed to show an improvement in sentiment and
a gain was reported in steel operations, the first since the
mid-year contractions. Rolling schedules in some plants,
particularly at sheet mills have gained more than raw
steel production.
Unusual activity in pipe line construction for natural
gas, gasoline and crude oil transportation from Okla­
homa and Texas to Ohio, Pennsylvania and Illinois
brought heavy tonnages to pipe makers and this resulted
in large orders for steel plates. Structural steel orders
in August continued at a high rate, exceeding the aver­
age for the first seven months of this year, and gave the
structural mills good backlogs.
Expected recovery of the automotive industry, relied
upon to provide a tonnage in bars, sheets and strip,
been progressively delayed and, while some small lota
have been booked, the main tonnage for new models is
still in the future. Inasmuch as products made in the
Fourth District consist largely of these lines, mills here
have felt the deprivation severely. General consumers
including small manufacturers, have taken less tonnage*
Steel

3

THE MONTHLY BUSINESS REVIEW
In the past month and local ingot production has shrunk
steadily from about 60 per cent of capacity to slightly
above 50 per cent.
Prices fell some in the past month, but the rate of
decline moderated as compared with preceding months of
this year. Steel's composite price of 14 leading iron
and steel products was $33 in mid-August compared with
$33.17 in July and $36.54 in August, 1929.
Steel scrap, prices of which are among the first to show
a change, has developed considerable scarcity, especially
in steel making grades, and dealers find it impossible to
obtain tonnages at prices affording a profit on their
contracts. An advance of 60 cents a ton on heavy melt­
ing steel resulted from a sale of 10,000 tons to a large
Pittsburgh consumer. Prices are still sufficiently low,
however, to cause some accumulation in anticipation of
higher prices when the market starts fall activity.
Comparison of current production statistics with those
of one year ago places the iron and steel industry in a
very unfavorable position because operations at this
time last year were at record levels. There was not even
the seasonal decline in 1929 which usually occurs in early
summer. Pig iron production did not exhibit any marked
decline until September and steel ingot output reached
its peak in August after correcting for seasonal variations.
This year, however, the July slump was more pro­
nounced than usual, partly because of the almost com­
plete shut-down in the automobile industry. July pig
iron output was at a daily rate of 85,110 tons, a drop
of 13 per cent from June and compared with 122,016 tons
a day in July last year. Total output was the lowest
for that month since 1924. Production in the first seven
months of this year, at 20,902,000 tons, was only 680,000
tons below the same period of 1928.
Steel ingot production fell 18 per cent in July to the
lowest rate in six years. The daily rate was 112,823
tons, compared with 137,610 tons in June and 186,561
tons in July, 1929. Total output in the first seven months
of 1930, 26,726,000 tons, compared with 28,605,000 tons
in the same period of 1928 and 27,011,000 in 1927.
Automobiles

The situation in the automobile indus­
try in the first part of August was still
unsatisfactory,
although
production
schedules showed decided improvement from the low
levels which were reported in July. The rate of opera­
tions in mid-August however, was slightly below the level
prevailing prior to the July shut-downs.
United States production in July totaled only 262,363
cars and trucks, and was smaller than in any previous
month this year. It showed a drop of 48 per cent from
July last year when production amounted to 500,840
units.
In all but two of the past nine years there has been a
falling-off in automobile production from June to July,
but the average decline for this period in the years 192129 was only 6.6 per cent. This year the drop from June,
when 335,447 cars were produced, was 22 per cent and
probably was the most important reason for the sharp
curtailment reported in manufacturing activity in this
District in July.
Although the industry as a whole so far this year has
shown a drop in production of 33 per cent from the



corresponding first seven months of 1929, the declines
have not been distributed equally among the individual
producers. Notwithstanding this fact earnings for ten
companies, excluding Ford, for the first six months of
1930 totaled $122,113,000. While this was 44 per cent
below the record figures reported by the same companies
in the first half of 1929, only one of the ten showed
a net loss in the first six months of this recession year,
particularly for the autompbile producers.
New passenger car sales as reflected in registration
figures for the ten largest counties in the District showed
a decided falling-off in July, but a similar condition was
reported in other parts of the country. Drought condi­
tions in Agricultural sections, and the drop in opera­
tions at manufacturing centers seems to have affected
sales. Recent price reductions initiated by several manu­
facturers have not stimulated buying to any great extent.

New Passenger Car Registrations
Ten Principal Counties
July,
1930
Akron (S u m m it)....
674
365
Canton (S tark).........
Cincinnati (H am .). ■
1,371
Cleveland (C u y .). . .
3,118
Columbus (Franklin)
791
Dayton ( M o n t , ) ... .
497
Pgh, Pa. (A llg h y )...
3,229
Toledo (L u cas).........
538
Youngstown (M ah.).
412
Wheeling, W. V .(0 .)
180
T o ta l.......................
11,175

July,
1929
1,680
977
2,134
5,458
1,540
1,218
4,311
1,295
949
277
19,839

change
from
1929
— 5 9 .9
— 6 2 .6
— 3 5.8
— 4 2 .9
— 4 8 .6
— 5 9.2
— 25.1
— 58.5
— 5 6 .6
— 35.0
— 4 3 .7

Jan.Jan.change
July,
July,
from
1930
1929
1929
6,368
11,798 — 4 6 .0
3,899
7,084 — 4 5 .0
10,610
14,278 — 2 5.7
25 345
36,258 — 30.1
6,837
10,830 — 3 6.9
4,773
8,096 — 4 1 .0
24,259
26,468 — 8. 3
5,106
10,342 — 5 0.6
3,589
6,252 - 4 2 . 6
1,2401,606 — 2 2.8
92,026
133,012 — 30.8

Rubber,
Tires

A greater than seasonal improvement in
tire sales in July as compared with
June was reported by tire manufactur­
ers in this District. This upward trend continued in early
August, but manufacturers are not yet certain whether
this is a permanent change for the better or only a tem­
porary improvement due to previously withheld replace­
ment purchases.
The larger July sales are quite significant when it is
remembered that automobile production was very low in
that month which reduced the demand for original equip­
ment tires perceptibly. Despite the fact that gasoline
consumption figures indicate an increased use of motor
vehicles, up until July of this year the replacement de­
mand for tires had been much below expectations. Ac­
cording to Tire Review, consumer sales totaled only 18,500,000 tires in the first six months as against 23,500,000
tires in the same period of 1929.
Activity at tire plants in July reached the lowest level
since 1924, with employment at 26 factories five per cent
lower than in June and 26 per cent below July, 1929.
Shut-downs at tire factories for inventory and at automo­
bile plants materially affected operations. Preliminary
production figures of the United States Department of
Commerce show that there were 2,360,000 casings
(including solids) made in the month. This compared
with 4,895,000 units produced in July last year. The
decline for the first seven months of this year from the
same period of 1929 was 30 per cent.
The tire industry is in a much improved condition from
one year ago. Inventories of finished goods have been
reduced about 3,000,000 units and stocks in hands of

4

THE MONTHLY BUSINESS REVIEW

dealers are reported to be smaller than in a period of
normal business. Raw material prices have also fallen.
Crude rubber has been showing a downward trend since
1925 and, at about 10 cents a pound in August, was at
the lowest point on record. Raw cotton has declined,
being quoted between 11 and 12 cents a pound in August,
the lowest since 1921. As a result, manufacturers hare
increased their holdings of raw materials.
The situation on plantations, however, is anything but
favorable. Restriction plans have not been particularly
effective and stocks are still large. Imports of crude rub­
ber to the United States in July totaled 34,084 tons as
against 44,252 tons in the same month last year. In the
first seven months imports have amounted to 303,92& tons
a decrease from the same period last year of 16 per cent.

General showing of spring fabrics does not take place
until early September.
Shoes

Based on reports from 26 establish­
ments in the Fourth District, the shoe
industry in July was in a better posi­
tion than at any time so far this year. Production showed
an increase from June of 27 per cent, most of which is
seasonal. At the same time, however, output of all fac­
tories In the United States showed a slight decline o f
0.2 per cent.
Compared with 1929, July shoe production was down
14 per cent, which is smaller than the decline reported
for the earlier months of this year. Output in the first
seven months of 1930 was 21 per cent below the same
period one year ago.
Lower finished goods prices, resulting from the de­
cline in raw material costs, have not caused forward
buying to any extent, dealers report. Orders continue
to be small and only for present demands. Stocks are
stated to be smaller than in a period of normal business
activity.
The hide and leather markets are still weak with little
business reported. Hide prices averaged 13.88 cents a
pound in July as against 15.20 cents in June and were
the lowest reported for any month since 1926. Further
weakness was reported in early August.
Other
Manufacturing

Clothing

Employment in the clothing industry in
July was at the lowest level since 1925,
and in addition several plants were only
operating part time, a fact not brought out by the em­
ployment figures. Manufacturers in all parts of the Dis­
trict were unable to report any definite improvement in
the first half of August in either orders or inquiries, but
on the whole seem to think that better conditions would
prevail in the near future despite the unfavorable situaation in most agricultural communities which will no
doubt affect clothing sales to some extent. This feeling
is a result of the stock situation. Finished goods, both
in the hands of manufacturers and retailers are reported
smaller than average. Stocks have been allowed to de­
cline in many cases to a point where, as soon as there is
an increase in demand, they will have to be replenished.
Buying so far has been only for immediate and def­
inite demand and more particularly of goods in the lower
price classifications.
The unusually low cotton, wool
and silk prices have not stimulated buying as might be
expected. In fact, purchases have been retarded by the
declines. Buyers defer ordering until absolutely neces­
sary when price* are falling.
July sales of clothing and furnishings in over 70 retail
stores were decidedly below the same month of last year
so far as dollar volume is concerned. The declines are
somewhat exaggerated, however, because of the different
price level prevailing in the two periods.
A slight increase in activity at knitting mills was re­
ported in early August, but this was entirely seasonal and
did not equal the expansion at that time in former years.



Production schedules of most manufacturing plants in the Fourth District
have shown a downward trend for near­
ly a year, after allowing for seasonal fluctuations. The
falling-off in July, however, was somewhat sharper than
in previous months, based on employment figures of the
Ohio State Bureau of Business Research. This index
dropped four per cent in July in contrast with declines
of three per cent in June and of one per cent or less In
previous months of this year. The drop in July is more
significant when compared with the average July de­
cline of only one per cent In the past five years.
The contraction in July can be attributed almost en­
tirely to the automobile industry in which the shut-downs
were longer and more complete than in other recent years.
Parts and accessory, tool, glass, rubber, steel and many
other manufacturing plants in this District were forced
to cease operations or greatly reduce schedules because
of this fact. It is the feeling in several branches of in­
dustry, however, that the low point was reached In July,
and that August should show some improvement. So far,
however, little evidence to substantiate this is yet avail­
able.
Many plants resumed operations in August, but in most
cases were only producing at very moderate rates, in
several instances at no higher levels than before *the
July shut-downs. The unfavorable agricultural situation
while not yet actually affecting business, has further
complicated matters because of its uncertainty.
The stone, clay and glass industry showed a decided
falling-off in July with little improvement in August
These two months in past years have been the periods
of lowest activity. Employment so far this year has av­
eraged about 15 per cent below the first seven months

6

THE MONTHLY BUSINESS REVIEW
of 1929. Stocks are reported high. The paint industry
is also down more than seasonally. Few advance or­
ders hare been received and stocks are quite large.
Machinery manufacturers have noticed an increase in
the number of inquiries which might indicate an improve­
ment in the offing. Hardware and automobile parts mak­
er# increased operations in August after the curtailment
in July, but little real improvement has been shown.
There is little indication of forward buying, and stocks
of finished goods are reported to be low in most cases.
Unusually low copper prices have not stimulated sales of
electrical equipment and supplies to any extent. Tin
plate mills and metal container concerns have been af­
fected by the unfavorable condition in the canning in­
dustry. Makers of stoves and furnaces showed an in­
crease in employment in July, but operations were still
16 per cent below last year. July employment in the
paper and printing industry was only two per cent under
July, 1929, but there was a greater drop in the number
of hours worked.
BUILDING
Reports from lumber dealers in this District con­
firm the figures of the F. W. Dodge Corporation which
showed that the construction industry experienced no im­
provement in July or the first half of August. Stocks
of building supplies are stated to be lower than in a
period of normal business and are smaller than they have
been in a number of years. Lower prices in general have
not stimulated forward buying to any extent.
Building contracts awarded in the Fourth District in
July totaled $48,128,000, a slight decline from June, but
a drop of 20 per cent from July, 1929. Residential build­
ing again was the cause of the discrepancy, for, amount­
ing to only $9,506,000 in July, these contracts were at
the lowest level for that month since 1921. They were
35 per cent below last year.
Non-residential building has held up rather well so
far this year, being only $7,000,000 smaller in the first
seven months of this year than in 1929 which period ex­
ceeded 1928 in volume.
The entire industry, however, has shown a downward
trend since 1925, while residential building so far this
year has been less than in any comparable period since
1921.
BUILDING

C O N TR A C TS - 4™ D ISTR IC T
F IR S T

seven

I RESIDENTIAL CONTRACTS

400

300

200

100

1920

1023

Wholesale
Trade

Little change from the unfavorable conditions existing in the first half of 1929
was shown in the July reports from co­
operating wholesale concerns. Reduced sales were re­
ported generally, retailers showing no disposition to in­
crease their stocks. As compared with the same month
last year, July sales in the five reporting lines showed the
following declines: groceries, 11.1; drugs, 11.2; hard­
ware, 26.3; dry goods, 27.0; and shoes 49 per cent.
Wholesale grocery firms reported larger stocks than last
year. Accounts receivable were smaller in all lines, but
drugs, and collections were down from 8 to 38 per cent
from July, 1929.
AGRICULTURE

m o n ths

J ALL OTHER CONTRACTS




TRADE
The volume of retail trade, as reflected
by sales of reporting stores in the
Fourth District, exhibited little change
in July after allowance for seasonal variations was made.
However, it continued to be affected by, among other
things, the fall in commodity prices, the decline in employ­
ment and payrolls, and more recently the drought in cer­
tain sections. While the effect of the latter has not been
so great as yet, the extent to which each factor has con­
tributed to the decline from last year can only be esti­
mated.
Total sales of the three reporting lines all show large
decreases from last year. Department store sales were
down 12.7 per cent in July and 7.7 per cent in the first
seven months of this year when compared with like
periods of 1929. There was no change from June after
allowing for seasonal variations. Furniture store sales
have been very unfavorable, July sales were 43 per cent
below the July, 1929, and in the seven months were down
28 per cent. Sales of furniture departments of depart­
ment stores were only off 24 per cent in July. Wearing
apparel sales, both at apparel stores and in the depart­
ment stores, have shown large declines.
Stocks are generally down, both as compared with a
month ago and last year. Despite the smaller sales, ac­
counts receivable are larger than one year ago and com­
plaints regarding collections are being received. In July
they were nine per cent smaller than in the same month
of 1929 at the department stores. Installment sales have
shown a downward tendency in the past few months and
are smaller proportionately than total sales.
In the individual departments some rather wide varia­
tions were shown in July, the only increases being in the
glove, sports wear and men’s furnishing departments.

Retail
Trade

1930

Almost unprecedented drought conditions existing
throughout this District, particularly the southern part,
were relieved by light general rains in several localities
about the middle of August, but in some sections they
were of little benefit because the crops were beyond saving.
The whole District has suffered, with much damage being
done to corn, tobacco, pasture, and lesser crops, includ­
ing canning products. The wide-spread drying of pas­
tures has reduced milk production, resulting in an ad­
vance in the price of dairy products, and made necessary
the feeding of crops stored for winter use. At the same
time, according to the U. S. Department of Agriculture,
“ Market conditions and prices have remained very dis­

THE MONTHLY BUSINESS REVIEW

6

couraging to growers of wheat and cotton, in particular,
and to many vegetable and livestock producers.”
The extent of the drought damage is partly shown by
the fact that special freight rate reductions of 50 per
cent on shipments of livestock out of the county and grain
shipments into distressed areas have so far been granted
to 88 of the 169 counties included in the Fourth District.
The following table shows the effect of weather con­
ditions in July on principal crops of the Fourth District
and the United States as compiled from estimates of the
United States Department of Agricultre, based on con­
dition reports of July 1 and August 1.
Principal Crops— 1930
(000 omitted)
Fourth District
United States
Aug. 1 July 1
Aug. 1 July 1
Corn, bu................. 121,828 177,381 2,211,823 2,802,442
Total wheat, bu..... 35,868 31,074
820,613 807,265
71,329 70,925 1,316,369 1,329,407
Oats, bu.................
Tame Hay, tons .... 4,594
4,415
83,460 85,431
Tobacco, lbs........... 130,100 152,230 1,474,758 1,597,670
White Potatoes, bu. 15,556 18,448
372,557 398,419
Marked declines occurred in estimates of all growing
crops of the District, corn falling 31 per cent, tobacco 15
per cent and potatoes 16 per cent in July. Estimated
wheat production increased about 4,800,000 bushels dur­
ing the month, but was still seven per cent below the
harvest of 1929. The hay and oat estimates were re­
vised upward also, but the former crop was only about
half as large as in 1929, while the latter showed 11 per
cent increase from one year ago. These latter three, be­
ing early-maturing crops, had completed their growth be­
fore the drought did much damage.
Corn. The corn crop in this territory was quite a bit
under average in 1929 and did not make a very prom­
ising start this season, although the acreage planted was
larger than one year ago. On July 1, however, the crop
was estimated to be only two per cent below average. The
extremely dry, hot weather during that month and the
first part of August caused almost unprecedented dam­
age and, although the latest figures available are only
as of August 1, up to that time the crop prospects had
been reduced 31 per cent and were the lowest in 30
years in Ohio and 20 years in Pennsylvania.
In Ohio, the crop averaged only 53 per cent of nor­
mal on August 1 with total production estimated at about
94,000,000 bushels. This is 27 per cent less than last
year and 29 per cent smaller than the five-year average
1924-28. In the past 30 years the corn crop of this
state has averaged 135,000,000 with only four years show­
ing less than 100,000,000 bushels. The sections hardest
hit are in the central, eastern and southern parts of the
state, where, in many cases, the crop has already been cut
for silage on account of its poor stand and dryness.
The crop is evnn worse in Kentucky and West Virginia
where it averagod only 46 and 40 per cent of normal on
August 1. In Pennsylvania a somewhat better condition
prevailed with the crop averaging 67 per cent of normal,
which however, was about 17 per cent below the average
of the ten years 1919-28.
Potatoes. The potato crop is much poorer than one
month ago and the situation throughout Fourth District



is very unfavorable. Recent rains have not been heavy
enough to help materially; many fields are badly burned,
some blight has appeared and insects are quite plentiful.
Where proper spraying has been done, potatoes have with­
stood the drought quite well. There was a fairly good
yield of early potatoes, but what the late crop will do
is dependent upon the weather. Prospects, at best, are
for only a short crop of small potatoes.
Wheat and Oats. Both wheat and oats have turned
out to be better than was expected earlier in the season.
The wheat crop, while smaller than in 1929 in this Dis­
trict, is of exceptionally high quality. Oats had largely
matured before the drought reached a serious stage and
were harvested under very favorable conditions.
The
southern part of the District which is not the heavy pro­
ducing section was most affected.
Fruit. While the entire country shows better fruit
prospects than in 1929, although about ten per cent below
the average of the past ten years, conditions in the Fourth
District declined still further in July, and on August 1
a far below average fruit crop was forecast. Apples,
peaches and pears are extremely poor, although grapes
may produce an average crop.
Pasture, Livestock. Pastures were in a deplorable con­
dition, in some cases entirely gone, and water for stock
was short in many localities. In Ohio pastures aver­
aged only 30 per cent of normal on August 1 compared,
with an average of 83 per cent for that date in past
years. The hay crop was unusually small this year, and
coupled with the fact that it has already been necessary
to feed stock on food stored for winter use, makes the
livestock food outlook none too favorable.
The number of catle on feed for market as of August
1 was about the same as in 1929, but reflecting poorer
feed conditions, cattle weighed less than they did last year.
Dairying has also been affected; the milk supply has
been reduced, resulting in an advance in milk prices.
Tobacco. Early this year the outlook for the burley
tobacco crop was quite discouraging, in the face of al­
ready burdensome stocks of old leaf in hands of dealers,
acreage was increased seven per cent and it was then
expected that the crop would exceed 350,000,000 pounds
But the most prolonged drought in the history of tobacco
raising occurred in June, July and early August, with the
result that, based on the August 1 condition report of the
Department of Agriculture, the burley crop was estimated
at 293,000,000 as against 334,619,000 pounds produced
in 1929, with prospects that it would be further reduced
because of the dry weather in the first half o f August.
This reduction has, in part at least, corrected the condi­
tion of overproduction that appeared likely a few months
ago. Although stocks of dealers are larger than in 1929
it is unlikely that this year’s total supply (production and
stocks) will exceed that of last year.
Agronomists of the University of Kentucky estimated
the condition of the burley crop at 45 per cent of nor­
mal on August 10, indicating about half an average crop
after allowing for the increased acreage.
Favorable
weather may raise this figure, but up to August 15, only
light showers had occurred.
Heavy deterioration also was reported in Ohio and West
Virginia fields in July and early August.

7

THE MONTHLY BUSINESS REVIEW

Fourth District Business Indexes

Fourth DistrictBusiness Statistics
(OOO omitted)

^
change
from
1929

Jan.July,
1930

July,
Fourth District Unleg*
1930
Otherwise Specified
Bank Debits— 24 cities................... $ 3,294,000 — 14.8 22,620,000
Savings Deposits— end of month:
Ohio— 36 bank*.............................,3
770,034
+ 0 .7
770,2151
Western Pa.— 25 banks.................3
279,063
+ 1.0
276,5341
+ .0 .8
1,046,7491
Total— 61 banks............................. 3 1,049,097
Postal Receipts— 9 cities................ $
2,684
— 8 .4
21,542
Life Insurance Sales:
Ohio and P a .....................................$
112,080
+ 0 .1
865,570
Retail Sales:
Department Stores— 57 firms___ 3
17,694
— 12.7
155,799
Wearing Apparel Stores— 16 firm* 3
976
— 16.9
10,019
Furniture— 50 firms.......................3
560
— *2 .9
5,688
Wholesale Sales:
Drugs— 13 firms..............................3
1,511
— 11.2
11,293
D ry Good*— 11 firms....................3
1,142
— 2 7.0
10,885
Grocery— 41 firms.......................... 3
5,783
— 11.1
40,367
Hardware— 17 firms.......................3
1,665
— 26.3
12,615
Building Permit*— 27 cities........... 3
9,890
— 19.8
95,517
Building Contracts— Residential. .3
9,506
— 35.3
71,667
Building Contracts— Total,
All Classes................................. $
48,128
— 19.7
326,365
Commercial Failures— Liabilities..3
2,426
+ 2 1 .5
26,237
Commercial Failures— N u m b er...
168*
+ 1 7 .5
1,1902
Production:
Pig Iron, U. S........................... Tons
2,640
— 30.2
20,902
Steel Ingots, U. S..................... Tons
2,933
— 3 9.4
26,726
Automobiles— Pass. Cars, U. S. 222,459*
— 4 7.6
2,117,465*
Automobiles— Trucks, U. S..........
39,663*
— 4 7 .0
359,684*
Bituminous C oal..................... Tons
14,928
— 14.2
108,927
Cement— 0 ., Wn. Pa., W. Va. Bbls.
1,973
— 7 .8
10,060
Elec. Power— O., Pa., Ky. k.w.h.
1,125*
— 6 .9
7,3 73 *
Petroleum— O., Pa., K y ........ Bbl*.
2,290*
+ 1 0 .5
14,434*
Shoes .................................... Pairs
5
— 13.9
5
Tirea, U. S........................... Casings 2,360*
— 51.8
26,772
Bituminous Coal Shipments:
J U k e Erie Ports....................... Tons
5,762
+ 3 .6
19,753
Iron Ore Receipts:
Lake Erie Ports....................... T ons
6,346
— 15.5
16,098
^Monthly Average
*Jan.-June
•Actual Number
C on fid en tia l
•June
« Preliminary

(1923-1925 = 10 0 )

%

change
from

1929

10.0

—

—

0.3
0.3
0.3
0.4
4.8
7.7
8.7
28.4
9.4
16.2
3.8
16.2
24.9
32.0

—

11.1

—
—
—
—
+
—
—
—
—
—
—
—
—

+

14.5

+ 2.2

17.8
20.9
33.6
31.7
7.5
17.3
+ 0.8
18.5
20.8
30.4
3.1
28 3

—
—

—
—

—
+

+
—
—

+

—

.

Wholesale and Retail Trade
(1930 compared with 1929)

D EPAR TM ENT STORES (57)
Akron...........................................................
Cincinnati...................................................
Cleveland.....................................................
Columbus..................................... ..............
Dayton.........................................................
Pittsburgh...................................................
Toledo..........................................................
Wheeling......................................................
Other Cities................................................
Diatrict.........................................................

Percentage
Increase or Decrease
C OLLE C ­
TIO N S
SALES
SALES
First
JulyJuly7 Mos.
July
Ju y
— 17.9
— 19.5
— 26.1
— 3.3
— 3 .6
— 0 .9
— 17.4
—
8.8
— 4 .8
— 1.6
— 1.5
—
2.6
— 18.0
— 9 .0
— 9 .8
— 6.5
— 5 .0
— 28.5
— 1 5 .6
— ' 3.7
— 9 .7
— 12.5
— 16.7
— 12.4
—
— 7 .7
— 12.7
— 8.7
— 14.4
— 26.5
— 9 .2
— 16.9

—
—

6.8
— 8 .7

9 .6
0 .7
4 .5
4 .5

FURNITURE (SO)
Ciacmnati...................................................
Cleveland....................................................
Columbus....................................................
Dajrton.........................................................
Toledo..........................................................
Other Cities................................................
District........................................................

— 34.1
— 41.8
— 29.6
— 39.4
— 63.3
— 43.0
— 42.8

— 2 3.9
— 23.7
— 23.7
— 22.0
—-46.8
— 31.1
— 28.4

-2 7 .5
-2 6 .7
-2 1 .3
-2 2 .4
-4 3 .9
-3 3 .1
-2 8 .7

CHAIN STORE*
Drug*— District (4 )..................................
Groceries— District (6 )............................

— 3. 7
— 8. 4

—




Debits to Individual Accounts
4 weeks
%
ending
change
Aug, 20,
from
1929
1930
82,662 — 23.2
12.011 — 0 .7
C an ton...............
33,900 — 34.8
297,790 — 19.0
Cincinnati.........
660,949 — 24.7
Cleveland..........
151,766 — 11.8
71,187 — 23.4
D a y to n ..............
35,022 — 13.3
4,148 — 3 0.9
17,139 — 15.4
Greensburg. . . .
11,463 — 32.9
H am ilton...........
H om estead........
4,122 — 10.9
Lexington..........
16.531 — 16.0
10,201 — 2 7.6
5,239 — 14.4
Middletown, . .
8,674 — 2 8.0
Oil C ity .............
14.283 — 22.5
Pittsburgh.........
855,122 — 23.5
Springfield.........
19,596 — 10.2
Steubenville
8,953 — 17.5
154,665 — 25.3
W arren...............
— 27.4
38,330 — 8 .4
Youngstow n. . .
58,705 — 25.6
Zanesville..........
8,281 — 3 0.4
T o ta l.............. . 2,590,642 — 22.5

- 2 4 .0
— 2 .8
— 18.9
— 7 .7
— 6 .6
— 5 .7
— 7 .0
— 11.1
— 27.0
— 11.2
— 26.3
- 4 9 .1

-

7 .0

12.2

+ 0.6
2 .0

— 17.1
— 0.2
—

8.2

— 4.7
— 4.3
— 3.6

+ 1.8

— 3.8
-1 6 .2
— 9.4
— 16.2
—27.2

—

10.9

— 19.8
— 7 .6

—20.8
— 38.3

Y ea r to
Year to
%
change
Date, 1930 Date, 1929
(Jan. 2from
(D ec. 311929
Aug. 21)
Aug. 20)
930,319 — 16. 3
778,236
96,704 +
96,919
.2
431,494 — 14. 5
368,724
3,454,820 — 13. 9
2,973,266
7,084,234 — 9. 3
6,424,295
1,457,480 — 2. 5
1,421,032
832,897 — 12. 6
727,856
309,779
310,551 — 0. 2
46,292 — 12. 3
40,598
162,989 — 11. 0
145,027
133,171 — 13. 3
115,438
35,002
37,558 — 6..8
230,521 — 12 1
202,731
121,503 — 18 .5
99,085
48,785 — 8 .8
44,477
87,139
100.328 — 13 .1
129,637
147,915 — 12 .4
7,801,689
8,508,105 — 8 .3
191,467 — 4 .9
182,156
81,255
96,653 — 15 .9
1,435,247
1,796,324 — 20 1
94,983
115,466 — 17..7
347,146
392,646 — 11. 6
615,196 — 11. 6
543,606
77,811
100,701 — 22. 7
27,444,119 — 10 .5
24,566,134

0

Building Operations

10.0

W EAR IN G APPAREL (16)
Cincinnati...................................................
Cleveland....................................................
Other Cities................................................
District........................................................

WHOLESALE GROCERIES (41)
Akioa...........................................................
Cincinnati.................................. ................
Cleveland.....................................................
Erie...............................................................
Pittsburgh...................................................
Toledo..........................................................
Other Gties................. .............................
DUtrict........................................................
WHOLESALE DRY GOODS (1 1 )...
WHOLESALE DRUGS ( 1 3 ) ..............
WHOLESALE HAR D W AR E (1 7 )...
WHOLESALE SHOES (5)...................
♦Sales per individual unit operated.

C om m ercia l Failures ( N u m b e r ) ..........................
“
'*
(L ia b ilitie s ).......................
P ostal R eceip ts (9 c it ie s ). .......................................
Sales— Life Insurance (Ohio^and P a .)................
“ — D epartm en t Stores (55 fir m s )................
“ — W holesale D rugs (13 *irm s)...................
“ —
“
D ry G o o d s (11 fir m s ). . . .
“ —
“
G roceries (41 fir m s )...........
“ —
“
H ardw are (15 fir m s )..........
“ —
“
All (83 f ir m s )t ......................
“ — Chain D rugs (3 firm s)**.........................
B u ilding C on tracts ( T o t a l ) ...................................
“
( R e s i d e n t i a l ) .. . . ..............
P r o d u ctio n — C oal (O ., W n. Pa., E. K y . ) . . . .
— C em ent (O ., W n. Pa., W . V a .).
Elec. Pow er (O ., Pa., K y . ) * ..........
Petroleum (O ., Pa., K y . ) * . . . . . .
“
— S h o e s ....................................................
*June
* * P e r in divid u al u n it o p e ra te d ,
t ln c lu d e s 3 shoe firms.

uly, July, July, July,
1930 1929 1928 1927 Jl & 6
122
143
121
121
118
115
98
90
96
94
55
45
74
165
73
103
113
102
105
104
134
116
116
117
134
80
78
78
77
70
109
103
103
107
96
49
68
68
64
61
97
89
90
93
88
71
97
97
96
98
93
88
88
90
78
91
98
106
87
91
121
142
126
118
101
109
85
102
55
U3
74
95
96
83
80
159
153
154
164
178
121
126
118
134
144
122
111
106
124
109
97
104
103
100
89

(Value of Permits)
change
from
1929
— 36.6
— 2 5.8
— 76.9
— 92.5
+ 4 4 .2
— 81.1

Jan.July,
1930
7,456,919
218,376
170,717
1,131,627
27,598,157
15,072,650

Jan. 1July,
1929
12,891,934
456.607
753,753
2,630,575
18,738,150
24,455,750

change
from
1929
— 4 2.2
— 5 2.2
— 7 7.4
— 5 7.0
+ 4 7 .3
— 38.4

163,925 — 7 3.7
3,840 — 8 8.6
190,405 + 2 4 .5
37,500 — 69.1
100,126 — 7 0.6
76,970 — 8 1.0
101,830 — 13.2
418,850 — 2 .5
443,850 — 42.5
42,100 — 79.3
443,248 + 3 1 .5
385,030 + 4 2 .0
81,575 — 6 4 .7
43,885 — 71.2
14,997 — 58.3
87,050 + 9 3 .3
1,080,497 — 4 8 .9
28,985 — 94.1
373,402 — 67.5
66,156 — 7 5 .7
128.285 — 7 9.9
9,889,707 — 4 9 .8

2,091,645
766,406
1,100,894
404,300
1,102,647
915,521
788.913
2,941,175
3,497.200
454.550
3,776,345
3,040,397
959.026
611,021
458,212
206,925
11,051,951
512,965
6,556,060
590,433
2,042,436
95,517,468

1,758,370
1,579,731
1,602,065
807,150
1,178,424
1,532,181
1,070,950
3,822,450
6,796,450
854,375
3,780,365
4,612,010
1,197,145
1,582,671
344,415
426,285
20,305,325
1,386,806
8,049,989
1,138,445
3,378,792
127,131,163

+ 1 9 .0
— 51.5
— 31.3
— 4 9.9
— 6 .4
—4 0 .2
— 26.3
— 23.1
—4 8 .5
— 4 6 .8
— 0 .1
— 34.1

July,

A kron......................
A shtabula..............
B arberton..............
C anton...................
Cincinnati.............
Cleveland...............
Cleve. Suburbs:
Cleve. H g h ts.. . .
East C leve...........
E uclid...................
Garfield H g h ts ...
Lakew ood............
Parm a..................
R ocky R iv e r .,..
Shaker H g h t s .. .
Columbus...............
Covington, K y . . .
D a y ton ...................
Erie, P a ..................
H am ilton...............
Lexington, K y ___
L im a.......................
N ew ark..................
Pittsburgh, Pa . . .
Springfield.............
T o le d o ....................
Wheeling, W . V a.
Youngstow n..........
T o ta l...................

1930
1,024,501
22,445
36,165
55,050
3,318,615
1,120.425

—19.9

— 6 1.4
+ 3 3 .0
— 5 1 .S
— 4 5 .6
— 6 3 .0
— 18.6
— 4 8 .1
— 3 9.6

—24.9

THE MONTHLY BUSINESS REVIEW

8

Summary of National Business Conditions
By the Federal Reserve Board
Business activity declined further during July and industrial produc­
tion and factory employment reached the lowest levels in recent years.
Crops were damaged by prolonged drought. Wholesale prices declined
further until early in August when agricultural prices increased. Money
rates continued easy.
Industrial Production and Employment

Index number of production o f manufactures
and minerals combined, adjusted fo r seasonal
variations <1923-25 average = 100). Latest
figure—July (preliminary), 92.
PER CENT

PER CEN T

Index numbers o f factory employment and
payrolls, without adjustment for seasonal vari­
ations (1923-25 average =: 100). Latest fig­
ures July, employment, 84.6, payrolls, 82.0.

Output of factories and mines decreased by about six per cent during
July according to the Board’s index of production, which makes allowance
for seasonal fluctuations. A number of automobile factories were closed
during part of the month and there was a substantial reduction in output
of iron and steel and cotton textiles. Daily average production o f
bituminous coal, lumber and shoes continued small. In the first half o f
August, the output of Bteel showed a further slight decrease. Some auto­
mobile plants resumed operations on a limited scale.
Factory employment and wage payments decreased further, and at
the middle of July were at the lowest levels since 1922. The reduction
in number of workers employed was largest at steel and automobile plants,
car shops and foundries, hosiery and cotton mills, and clothing factories!
There was a seasonal increase in employment in the canning, flour, and
shoe industries. Working forces at bituminous coal mines were further
reduced, and the Department of Agriculture reported an unusually small
demand for farm labor.
Building contracts awarded during July and the first half of August
were in exceptionally small volume, according to reports by the F. W. Dodge
Corporation. The reduction from June was primarily on account of smaller
awards for public works and utility construction. Building in other line*
continued relatively inactive.
Feed crops and pasturage have been severely damaged by drought
which was not broken until the middle of August. The August 1 crop
report of the Department o f Agriculture indicated a corn crop of 2,212,000
bushelB, the smallest since 1901, and the smallest hay crop in ten years.
Food crops were less severely affected, with wheat production estimated
at $21,000,000 bushels— 15,000,000 bushels larger than last year. The
cotton crop was estimated at 14,362,000 bales, or slightly less than a year
ago.
Distribution
Freight-car loadings have been In smaller volume than at the same
season of any other recent year. Department store sales declined in July
to the lowest level since the summer of 1924.
Prices

Index of tha United State* Bureau o f Labor
Statistics (1926 = 100, base adopted by Bu­
reau). Latest figure July, 84.0.

The sharp downward movement of wholesale prices continued through
July, and the Bureau of Labor Statistics index fell to a level 14 per cent
below that of a year ago. The most pronounced decreases from June to
July were in the prices of cattle, beef, wheat, cotton, silk and rubber, and
nearly all commodities showed some decline. During the first half of
August, prices of grains moved upward, reflecting the influence of the
drought. There have also been recent increases in the prices of cattle
hogs, silver, and silk, while the prices of cotton, copper, iron and steel*
and rubber have declined further to the lowest levels in recent years.
Bank Credit

Monthly rates In the open market in New
Vork; Commercial paper rata on 4 to 6
month paper. Acceptance rate on M-day bank­
ers* acceptances. Latest figures are averages
o f first 20 days in August.




Loans and investments of reporting member banks in leading cities
decreased slightly between July 16 and August 13, largely as a result o f
a decline of $48,000,000 in security loans. All other loans showed little
change, while investments increased further.
Reserve bank credit outstanding increased by about $60,000 000 dur­
ing the first three weeks of August, reflecting seasonal increase in the
demand for currency and a decrease of about $25,000,000 in the country's
gold stock, chiefly on account of gold exports to France. The increase In
reserve bank credit was in the form of bankers* acceptances and U. S
Government securities. Member bank borrowings showed little chanee
Money rates continued easy. The prevailing rate on commercial naner
was reduced to three per cent around the first of August and remained
at that level during the first three weeks of the month. Bond yields continued to decline. Discount rates at the Federal Reserve Banks of
Louis, San Francisco, and Kansas City were lowered from 4 to 314 ner
cent during August.
72 y